Tourism, Organisations & Operators,

When Verbier decided to find a new partner, the Valais ski resort thought long and hard about it. And when they heard that a certain HUGO was looking for a holiday destination, they didn’t hesitate proposing Verbier and the Val de Bagnes as the perfect destination. HUGO? It is the real Swiss pickle marriage made in heaven.But why did Hugo, the Swiss emblem of pickle, agree to partner with an international ski resort? Despite all that may seem to separate them, he is a gherin and Verbier is a ski resort, HUGO and Verbier have one thing in common: raclette! That’s right! If Bagnes raclette has an international reputation, it would not be complete without local and crunchy gherkins. With a little hindsight, we can say to ourselves that it is logical that these two products of the Swiss nation should be combined, because tasting a 100% Swiss raclette is a la mode.
“With HUGO, the true Swiss pickle, the spotlight is MADE IN SWITZERLAND. Because a successful raclette is Bagnes cheese, Valais wine and now Swiss gherkins and onions. ‘We are very proud to associate our HUGO pickle with a destination such as Verbier, which represents so well the Swiss culture, being both known for gastronomy and sporty’;  according to Olivier Camille, CEO of Reitzel, HUGO’s parent company located in Aigle in the canton of Vaud.
A new ambassador : To emphasise the importance of gherkins in any good raclette, Verbier asked Hugo if the gherkin wanted to become its first ambassador for gastronomy; a position immediatley accepted, of course. Simon Wiget, director of Verbier Tourism, is excited for this holiday destination: “Are you seriously asking me if a gherkin can become an official ambassador for Verbier-Val de Bagnes-La Tzoumaz? Listen, here, raclette is sacred. So everything that touches her in any way is also touching. Obviously, HUGO will be an excellent ambassador: it has everything it takes to become an exceptional accompaniment ‘.
Local and raclette ambassador Eddy Baillifard has already adopted HUGO: “You see, at first, I thought it wasn’t going to be easy to learn how to live with a pickle. But the contact was easy and it must be said that it tastes good, when it comes to raclette too. That’s why I decided to take him under my wing, until he could fly alone’.
Plenty of opportunities to see him again in VerbierADVERTISEMENTTo launch this partnership between the “Capital of Raclette” and the “King of the Swiss Pickle”, it will be possible to follow HUGO on Verbier’s Inatagram, on the slopes of the ski area.  And what will he do about it? Hugo will accompany of course.
As an ambassador, HUGO will be present regularly in Verbier and the Val de Bagnes for all kinds of activities in the coming months. He has already left a small gift on the Verbier site: a raclette calculator to know the quantities of each product to be taken according to the number of guests and their appetite. HUGO is already making a name for itself on Verbier’s communication networks and on less orthodox channels… Who says a pickle can’t love?

HUGO: HUGO, the real Swiss pickle! Since 1909, the Reitzel company, named after its founder, has preciously preserved its know-how in Aigle. The HUGO brand has helped revive the gherkin industry in Switzerland and works closely with its producers to ensure local and sustainable agriculture. And finally put in a locally made jar! HUGO products include a wide range of condiments made with ingredients of Swiss origin; pickles, mayonnaise, mustards, chilli sauces and salad dressings.
Verbier: The Verbier-Val de Bagnes-La Tzoumaz destination offers more than 300 km² of pistes to its visitors with six diverse and varied villages. Verbier the cosmopolitan, Le Châble the accessible, Haut Val de Bagnes the wild, Bruson the authentic, Vollèges the discreet or La Tzoumaz the family, everyone has their own base camp to then enjoy a total immersion in Bagnard land! Here, skiing in all its forms has found its footing with the 4 Valleys, the largest ski area in Switzerland and a plethora of mythical slopes and peaks to climb and descend. The art of living, whether it is tinged with authenticity or on trend eateries, is gaining notority with fabulous gastronomy.

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As we start the new year, your thoughts might be turning towards what goals you’d like to achieve…
If adventure, travel and life-changing experiences are on your lust list but you don’t know where to start, maybe all you need to do is follow the stars…
With a whole world to explore it can be tough to narrow down the best travel destination to suit your heart’s desire.
So to save you spending hours online researching, WeRoad a group travel operator for millennials, have partnered with renowned psychic and astrologer Inbaal Honigman to match you with the best destinations based on your star sign’s personality traits.
Inbaal, who has starred on TV’s Big Brother’s Little Brother and worked as Elle magazine’s resident astrologer for X years says: “We all look for different things when we travel. WeRoad have over 200 bespoke itineraries to choose from, helping would-be travellers to pick an adventure that best suits their personality.ADVERTISEMENT“Using astrology is one fun way to streamline your choice. “Every star sign has unique traits, and with one in three Brits now turning to horoscopes for advice, there’s no better way to match personalities with destinations than by using horoscopes.
“To help you plan your next getaway, I’ve worked with WeRoad, to find the best destinations for the earth, water, fire and air signs alongside 12 bespoke destinations that pair brilliantly with each of the 12 star signs.”
WeRoad organises on-the-road, group trips to over 200 destinations across the world. All trips are led by a Travel Coordinator, depart all year round and are made up of a small group of travellers, who are all of a similar age range and share the same interests and passions, with the brand’s new astrology-based recommendations add another fun way of choosing your next adventure.
WeRoad UK’s Marketing Manager, Justyna Chlopecka, said: “At WeRoad, we’re all about creating bespoke connections between people and cultures, whether that’s a bracing icy climb, a desert stay or finding yourself in Bali, we’ve got different destinations for different personalities.
“It’s crucial for solo travellers that their trip aligns with their preferences, personality and traits. Horoscopes can be a fun and interesting tool to help determine the ideal location for solo travellers – who knows, your next trip may be written in the stars.”
Inbaal says typically Fire signs like Aries, Leo and Sagittarius love to overcome physical challenges when they travel.
Climbing a gravelly mountain or exploring an ancient cobbled route would be best. They love moving fast and need a lot of stimulation.
Whereas water signs like Cancer, Scorpio and Pisces are happy so long as there is a lake, an ocean or a waterfall as a backdrop for their travels.
Air signs like Gemini, Libra and Aquarius will just get an idea for a destination and go for it, their favourite trips can be anywhere, the thought just has to occur to them and then they’ll set about making it happen. Individualistic and sociable, they love meeting new people on their travels.
Earth signs like Taurus, Virgo and Capricorn love the dry heat of the desert. Rocks, sand, cliffs, they enjoy views that remind them of how small we all are on this planet. They’re happy to go solo so that they can choose each little twist and turn off their trip.
Inbaal’s travel tips by star sign if you want to explore the world in 2024:
Aries Life is non-stop for those born under the sign of the Ram. There isn’t much that they haven’t explored, but they’d like to see so much more yet. Aries say yes to any physical challenges, and are bouncy and active every hour of the day or night. Their perfect destination will have many sporting activities to choose from, vast spaces to explore, and hopefully loud music. Mexico, with its vibrant culture and versatile landscape, is the ideal destination for Aries.
Taurus The ultimate foodies of the zodiac, only the finest will do for those born under the sign of the Bull. They are open to innovations, but they also know what they like, in a posh restaurant or a street stall. Taurus likes to feel comfortable and appreciate five-star travels, making use of any spa or games room on the premises.  They understand that the best beauty spots require effort, so they’ll go on a four-hour hilltop track to get to a stunning view, but there better be a good coffee shop when they get there. Vietnam, with its delicious cuisine and affordable luxury, is the ideal destination for Taurus. They’ll love the hospitality of the locals, the breathtaking views and competitive prices for wellness treatments.
Gemini The party never stops for those born under the sign of the Twins. Sociable and friendly, the thing they value most when they travel is an opportunity to meet new people. They appreciate any interactive pastime – games, sports, dancing and organised challenges. Miami, with its busy nightlife and rainbow of nationalities, is the ideal destination for Gemini. They’ll enjoy the full and busy party vibe and the water parks and marketplaces, not to mention reclining on a sun lounger and chatting with strangers all day long.
Cancer Shared experiences are the essence of life for those born under the sign of the Crab, and they’ll take someone special with them even on a solo trip. Sensitive and caring, their happiest moments are with the people they love, no matter the climate. Whether they’re relaxing at a spa or sharing a cocktail together for hours, Cancer cares about the memories made together, and not about where or what. Their perfect destination will not be too busy so that they can focus on the people that matter, and give their full attention to them. That’s why Slovenia, with its rolling hills and peaceful views, is the ideal destination for Cancer. They’ll adore the picturesque views, where the atmosphere will allow them to truly relax.
Leo Finding new ways to shine is the never-ending goal of those born under the sign of the Lion. Proud and capable, they’re willing to experiment with all sorts of ideas for having fun. Before Leo tries a new skill, they’re almost certain they’ll ace it, but they’re not disheartened if they don’t. They could be riding a camel through the desert or abseiling into a cave, and they’ll feel exhilarated by getting out of their comfort zone. Their perfect destination will allow them to combine those moments of personal greatness, with some downtime that’s pure luxury, like a personal chef or a couple’s massage. Western Australia, with its combination of adrenaline-rush activities and top-level hospitality, is the ideal destination for Leo. They can’t get enough of the dreamy locations and once-in-a-lifetime experiences.
Virgo Organised and neat, the Virgo traveller will want to visit places of culture and history and will try and find little-known facts about the area. Virgo has a love of exploring, and they’ll peek behind the tourist streets, finding side roads and markets visited only by those in the know. Their perfect destination is one that allows them to explore uninterrupted and has an abundance of crumbling temples and ancient features. Italy, with its adorable side streets and characterful markets, gives Virgo plenty of cobbled miles to walk. It’s an ideal destination for those who want to see the link between history, culture and architecture.
Libra Travellers born under the sign of the Scales need a destination that’s graceful and pleasant to explore. Elegant and quiet, Libras go on holiday to find peace, not to train for a triathlon, and want to feel like every day is a creative and joyous haven of happiness. Stunning sightseeing and gorgeous architecture – Libra doesn’t ask for more than that. Bali’s temples, corals and resorts make the island the ideal destination for Libra. Every view is attractive, and every beach is suited for peaceful meditation.
Scorpio Travels off the beaten track are the only way to go for those born under the sign of the Scorpion. Intense and mysterious, Scorpios tread the fine line between fire and water. A passionate sign, ruled by the red planet Mars, Scorpio is nonetheless a watery creature. Their fiery aspect is looking for a holiday in the desert, hiking through canyons and sweating on safari. Their perfect destination will offer both. An oasis, a sea in the desert, a waterfall on the edge of a red-hot cliff. Jordan’s desert tracks leading to the Dead Sea are a Scorpio’s dream. Fire and water, ancient and modern; a unique destination for avid explorers.
Sagittarius Any trip is a welcome holiday when it comes to those born under the sign of the Archer. Free-spirited and curious, Sagittarians are never caught without a passport in their back pocket, just in case the opportunity to board a plane should arise. They love to go away, and sometimes forget to come back. Sagittarians enjoy anything and everything on vacation, from cheesy cocktails to sophisticated dinners with royalty. From splashing in the pool to hiking in fields. They’re not choosy, as long as it’s fun, friendly and filled with experiences. Brazil is a country as free-spirited as they are. Sagittarians will feel right at home mingling with locals in charming neighbourhoods and the main attractions of the capital, Rio de Janeiro.
Capricorn Luxury is the name of the game for those born under the sign of the sea goat. Magnanimous and hard-working, Capricorns like to work hard and play hard. They don’t want to work on vacation, they want their vacation to work for them. Capricorns get on that plane and want to completely switch off, so anything and anyone who can help them relax is required on board – a beautician, a wellness coach, some tour guides offering champagne. The focus is on having an amazing time while making no effort at all. Their perfect destination will have a 24-hour concierge service and cuisine from any continent on earth. Japan can provide a holiday that’s pure luxury, while still being an extremely unique experience. Capricorns will love trying something new, preferably in the most modern of luxe settings.
Aquarius Learning and growing is an Aquarian’s lifetime quest, and when they travel, the learning doesn’t stop. Intellectual pursuits are at the heart of travel for those born under the sign of the Water-bearer, and they want their brains engaged while their eyes enjoy the sights. For an Aquarius, a new experience is not limited to just enjoyment, there are new things to learn behind every interaction. Their thirst for knowledge is second-to-none and their passion to experience all about a new culture can drive them, map in hand, to the ends of the earth. Their perfect destination will be very unlike anything they know, with vegetation, culture and religion different to their own. Sri Lanka may be the ideal holiday spot for an Aquarian. Much to learn, much to explore, and everything is different to anywhere else.
Pisces Romantic Pisces is a water sign and therefore loves anything to do with water. A cruise, a canal-side walk, an underwater observatory or white water rafting are all favourite options for those born under the sign of the Fish. Pisces enjoy getting to know people and learning their language, so they’ll find their way to the grittiest of local bars. Their perfect destination will be easy-going and warm, with waterways and wet options that they can explore multiple times a day. Amalfi Coast is a setting that’s more water than land. Pisces will feel absolutely catered for.
Justyna added: “WeRoad has been reinventing group travel for millennials since 2017 and is one of the fastest-growing travel operators in Europe, we have offices in Italy, Spain, the UK, France and Germany. “With the strength of over 2,000 coordinators, WeRoad has helped over 100,000 travellers discover the world and make new friends, whatever their star sign!”
To learn more about WeRoad visit https://www.weroad.co.uk/

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SeaWorld® Yas Island, Abu Dhabi, the region’s first Marine Life Theme Park, introduced an innovative and immersive activation that aims to inspire and educate young minds. In a creative endeavor to drive interest and promote education about marine life, SeaWorld Abu Dhabi brought its miniature submersible to Yas American Academy on Yas Island.Offering a unique experience designed to engage students, the submersible is equipped with an educational component, allowing participants to embark on a simulated underwater adventure right within their school’s courtyard. Up to six children can board the submersible at a time for a five-minute journey filled with excitement and learning.
The activation featured an impressive sound and light show, simulating a dive into the depths of the ocean. A large screen within the submersible displayed mesmerizing underwater scenes, showcasing various marine life species swimming past. Four SeaWorld Abu Dhabi educators guided the students, inviting them to become part of the explorer crew. Interactive touch screens provided an opportunity to learn fun facts about the diverse species they will encounter at the Marine Life Theme Park.
“We believe in fostering curiosity and passion for marine life from a young age. The submersible is an immersive way to ignite this interest and encourage learning about marine ecosystems,” said Thomas Kaferle, General Manager at SeaWorld Abu Dhabi.
Chris Nourse, Principal at Yas American Academy, said: “This immersive adventure served as a valuable educational experience that offered Yas American Academy students a profound insight into the world of marine life. Through this activation, students not only deepened their understanding of the diverse marine ecosystems but also developed a heightened sense of environmental stewardship, recognising the vital importance of marine conservation. This initiative aligns with Aldar Education’s overarching goal of nurturing responsible global citizens and resonates with Yas American Academy’s commitment to providing a holistic and high-quality education that extends beyond the confines of a traditional classroom.”
Additionally, SeaWorld Abu Dhabi has distributed educational puzzles to participating students.ADVERTISEMENTAs part of SeaWorld Abu Dhabi’s aim to spread the love and care for marine life across people of all ages, the submersible experience is designed to inspire, educate and build anticipation for the oceanic adventure that guests can experience at the region’s first Marine Life Theme Park.        For more information on SeaWorld Abu Dhabi, please visit www.seaworldabudhabi.com.

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Nestled in the heart of Central America, Belize is a country known for its stunning natural beauty and rich biodiversity. Among the many treasures this nation has to offer, the Belize Zoo stands out as a testament to its commitment to wildlife conservation and education. Established in 1983, this unique zoo has evolved into a haven for native species, providing visitors with an unparalleled opportunity to witness the incredible diversity of Belizean wildlife up close.
A Home for Native Species:
Unlike traditional zoos that feature animals from around the world, the Belize Zoo focuses exclusively on the native wildlife of Belize. The zoo was originally conceived as a sanctuary for animals rescued from various situations, such as injuries, orphanhood, or illegal captivity. Today, it serves as a refuge for these animals, offering a safe and natural environment that closely mimics their native habitats.

Visitors to the Belize Zoo can expect to encounter a fascinating array of indigenous species, including jaguars, tapirs, howler monkeys, ocelots, and an impressive variety of exotic birds. Each enclosure is carefully designed to provide a comfortable and enriching space for the animals, emphasizing the importance of conservation and environmental stewardship.ADVERTISEMENTConservation and Education:
At the heart of the Belize Zoo’s mission is the commitment to wildlife conservation and education. The zoo actively engages in conservation efforts, collaborating with local and international organizations to protect endangered species and their habitats. Through various programs and initiatives, the zoo seeks to raise awareness about the challenges faced by Belizean wildlife and inspire visitors to become advocates for conservation.
Educational programs at the Belize Zoo cater to visitors of all ages, offering guided tours, interactive exhibits, and informative presentations. The knowledgeable staff, comprised of passionate conservationists and educators, strive to instill a sense of appreciation for Belize’s unique biodiversity, fostering a connection between visitors and the natural world.

A Unique Experience for Visitors:
One of the standout features of the Belize Zoo is its commitment to providing a unique and immersive experience for visitors. Unlike larger, more commercialized zoos, the Belize Zoo offers a more intimate setting, allowing guests to connect with the animals on a personal level. The guided tours are designed to be informative, engaging, and environmentally conscious, ensuring that visitors leave with not only a sense of wonder but also a deeper understanding of the importance of wildlife conservation.

The Belize Zoo stands as a shining example of what a dedicated commitment to conservation and education can achieve. By focusing on native species and providing a sanctuary for animals in need, this incredible zoo has become a beacon for wildlife enthusiasts, educators, and anyone seeking a deeper connection with nature. As visitors explore the lush grounds and encounter Belize’s diverse fauna, they not only witness the wonders of the country’s wildlife but also contribute to the vital mission of protecting and preserving these extraordinary creatures for future generations. The Belize Zoo is more than a destination; it’s a testament to the power of compassion, education, and the enduring beauty of Belize’s natural heritage.

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Drab winter nights prompt dreamy thoughts of warm balmy evenings in a setting more tropical than December in the UK. Winter sun destinations like the Dutch Caribbean Island of Aruba are ready, willing and able to make those desires come true and even offer a new twist.
Anyone visiting Aruba and looking for authentic experiences and local vibes should add a visit to the historic Rancho neighbourhood on the outskirts of island capital Oranjestad.
Once a village of fishermen and their families in the mid-1800s, the area’s population grew in the 1920s when a subsidiary of Royal Dutch Shell built a small refinery in the area. Needing to accommodate its workers and their families, the area saw the addition of stone houses, traditional to Aruba’s architecture at the time.
But the closure soon afterwards of the refinery – thanks to the construction of a larger one elsewhere on the island – started Rancho’s decline. With the exception of a lime kiln, operating from 1892 to 1949 (currently preserved as a national historic monument), there was little activity in the area and eventually the residents moved away.
But this ghost neighbourhood found new life. Revival began in 2010 when it was marked for historic preservation by the non-profit Rancho Foundation. Now it is starting to bloom, with the help of an eclectic collection of bars, cafes and restaurants, adding a lively nighttime ambiance for culture seekers and foodies.ADVERTISEMENTA lynchpin for this renaissance is Flor de Oriente, a Dutch-style café housed in the oldest bar in Aruba. Originally established in 1935, this gem of a relic was lovingly restored in 2018. Attention to historic detail left much of the original building intact, with a fascinating collection of antiques decorating just about every corner, while outdoors, guests can relax under sparkling bistro lights, enjoying the colourful streetscapes of this area.
In 2021, live music began filling the air with the addition of Hard Grooves Jazz Café, where some of the island’s best musicians, as well as visiting guest musicians, are highlighted. Owned and operated by local jazz musician, Erik Eman, the café features music events, impromptu jam sessions, and music trivia nights paired with craft cocktails, a selection of local and craft beers, wine, and a light menu of sandwiches and typical Dutch snacks.
Most recently, two new additions to this up-and-coming area of hospitality and entertainment opened. Nusa Indonesian Restaurant is an al fresco Balinese garden, offering a traditional rice-table experience, as well as classic Indonesian favourites like sate and rendang.
Nearby is Beer Garden Aruba, boasting vintage charm and a fresh boho beach-house vibe. The interior pays homage to its over 100-year-old history, with one side of the house functioning as a beer-tasting room, while the other is dedicated to private events and groups. The original rock walls were opened up in several areas, offering a window to this bygone architectural era of Aruba. The outdoor garden offers several relaxation spaces to chill or wander up to the bar and strike up a conversation with the friendly and knowledgeable bartenders.
Continuing preservation efforts are set to encourage more dining and nightlife options in Rancho, helping to fulfil the dreams of those looking for balmy and fun evenings outdoors.
Aruba lies 15 miles north of the South American coastline, benefitting from year-round sunshine, an average temperature of 32 degrees and a cooling breeze. With a nine-mile stretch of award-wining pristine beach, turquoise seas, colonial Dutch architecture and a Latin vibe, Aruba is a delightful alternative Caribbean experience. Now served weekly by direct British Airways flights from London-Gatwick and with additional connections available with KLM Royal Dutch Airlines, Aruba is easily accessible, and a host of tour operators feature packages there. These include British Airways Holidays, Trailfinders, Tropical Sky and Caribtours.
With major international brand name resorts, as well as smaller boutique accommodation, Aruba offers a vibrant nightlife, as well as a host of watersports and other activities. It also has a busy schedule of major international sporting and cultural events throughout the year.

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Johnnie Walker Princes Street has been crowned the World’s Leading Spirit Experience by the World Travel Awards (WTA), further cementing Scotland’s reputation as one of the world’s best food and drink tourism destinations. The global flagship visitor experience for the world’s number one-selling Scotch whisky*, which opened its doors in September 2021, has quickly established itself as one of Scotland’s leading attractions for international and local visitors. It was created as part of Diageo’s £185million investment in Scotch whisky experiences, that was designed to put Scotch and Scotland at the pinnacle of global food and drink tourism.
The award from WTA, dubbed the ‘tourism Oscars’, adds to a growing trophy cabinet at Johnnie Walker Princes Street with a host of awards recognising the quality of the experience it offers its guests.

Rob Maxwell, Head of Johnnie Walker Princes Street, said: “Everyone associated with Johnnie Walker Princes Street is enormously proud of this award.
ADVERTISEMENT“When we set out to create Johnnie Walker Princes Street, we had the ambition of putting Scotland at the forefront of global food and drink tourism, and this award is recognition that we have made great strides towards that ambition.

“We are now focused on the future and building on this award to make Johnnie Walker, Scotch whisky and Scotland even more successful.”

Malcolm Roughead, Chief Executive of VisitScotland, said: “Congratulations to Johnnie Walker Princes Street. This achievement recognises the investment and time that has been put in by Diageo and the team at Johnnie Walker Princes Street to create a truly world-class visitor experience.

“Research continues to show visitors love to connect with the people and places associated with our iconic food and drink. Whisky has huge international appeal, and this award confirms the important role it plays in the Scottish tourism experience.”

Since opening, the landmark experience has welcomed over 700,000 visitors, captivating guests from 131 countries across the world. Immersive story-telling and world-class technological design personalises the flagship tour per guest, before taking them on an adventure through the 200-year-old history of the world’s best-selling Scotch, and successfully challenging pre-conceived ideas of how whisky should be enjoyed.

Alongside this accolade the venue has secured several other international awards this year, including, Europe’s Leading Spirit Tourism Experience at The World Travel Awards in October; Transform Magazine’s Best Brand Experience in Europe, and Visitor Attraction of the Year as part of Whisky Magazine’s Icons of Whisky programme.

Located in the heart of Edinburgh, Johnnie Walker Princes Street offers various experiences across its eight-floors, with guided tastings and tours, plus a retail area complete with a ‘Fill Your Own’ station and much more. Whether you’re looking for something new and different to do this festive season, or looking for the perfect gift for the whisky lover in your life, visitors will be spoiled for choice at the award-winning establishment.

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In 2023, Wego observed an impressive influx of travel interest from the MENA region to Germany, with approximately 1.5 million searches registered. The surge in travel searches is a testament to the popularity of Germany as a travel destination among individuals from the Middle East and North Africa.
The campaign is designed to inspire travellers to embrace the magic of Germany’s winter season, underscoring the authenticity of its experiences. Through a series of meticulously curated content, travellers will be transported into the heart of winter festivities, offering a glimpse into the world of German traditions.
Commenting on the partnership, Mamoun Hmedan, Chief Business Officer, at Wego, said: “Germany’s winter season is a hidden gem, and we are thrilled to partner with the German National Tourist Office, GCC to unveil this splendid destination to our users. The number of searches on our platform signify a robust interest in exploring the wonders of Germany. Wego is thrilled to play a part in facilitating these travel aspirations and enabling travellers from the MENA region to embark on unforgettable journeys to Germany.”
Germany, often celebrated for its rich cultural heritage, is equally captivating during the winter months. With its snow-blanketed landscapes, charming Christmas markets, and a host of winter activities, it offers a unique blend of traditions and modern-day festivities. Travellers can revel in the beauty of Christmas markets, indulge in delightful culinary experiences, and explore picture-perfect towns adorned in twinkling lights.
Yamina Sofo, Director of Marketing & Sales Office Gulf Countries at the GNTO, GCC, commented: “Germany is renowned for its winter activities that enhance the festive celebrations with a touch of magic. Whether it’s Christmas markets, winter sports, or traditional gatherings, we ensure that the celebrations are memorable for everyone, particularly for tourists. Throughout the year, Germany remains an appealing destination for GCC travellers, and we strive to offer them the best festive experience through a variety of exciting activities.”ADVERTISEMENT

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Botswana stands out as a reference in sustainable tourism in Africa. 37% of its land are protected as national parks or wildlife management areas to preserve the country’s wildlife and rich natural treasures.
In parallel, local communities are supported especially in the rural areas to reap the benefits of ecotourism initiatives and infrastructure, thus, contributing to support social inclusion and economic development country wide.In addition, part of the revenues generated by tourism-related activities are re-invested in conservation programmes.
Botswana is hailed as one of the pioneer countries of sustainable tourism policies and practices in Africa. It established a National Ecotourism Strategy as early as in 2002, making it one of the globally acknowledged sustainable tourism destinations.Wildlife sanctuaries have been created to save several endangered species such as rhinos and protect free-roaming elephant herds from poachers.

In the Okavango Delta, a UNESCO Heritage World Site and its surroundings, for instance, the safari camps and lodges preserve the environment so that the future generations and the local communities can continue to enjoy and benefit from sustainable commercial operations.A carefully planned approach to tourism which has led this industry to become over the years the second pillar of the economy of Botswana and the destination to be for the discerning international travellers!The country is now home to one of the largest populations of elephants in an African state, with more than 200,000.ADVERTISEMENTMoreover, as part of the Botswana National Ecotourism Strategy (2002), an Ecotourism Certification System has been rolled out to encourage but also, to support responsible environmental, social and cultural behaviour by businesses operating in the country’s tourism industry and to ensure that they provide quality eco-friendly products to consumers.Key environmentally responsible standards have been set for businesses to comply with or even exceed them.

The approach of the Government of Botswana has since then been aiming at attracting high-income, low volume tourism so as to minimise the impact on the natural landscape and heritage of the country.Discover tourism investment opportunities at the first-ever Botswana Tourism Investment Summit jointly organized by the Botswana Tourism Organisation (BTO) and International Tourism Investment Corporation Ltd (ITIC) and in collaboration with the International Finance Corporation (IFC) , a member of the World Bank Group will take place on 22 to 24 November 2023 at the Gaborone International Convention Centre (GICC), Botswana.
The Summit will consist of sessions focusing on key challenges and trends and will act as a catalyst to have a transformational change in the tourism landscape of Botswana.To attend Botswana Tourism Investment Summit on 22 – 24 November 2023, Please register here www.investbotswana.uk

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