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    Marriott Bonvoy and BetMGM Unlock a New World of “Play, Earn, Stay”

    Marriott Bonvoy, Marriott International’s award-winning travel program, and BetMGM, a leading sports betting and iGaming operator, today launched an unprecedented rewards collaboration in the online sports betting and iGaming industry, giving fans an extra stake in the game.
    Players in licensed states can link their Marriott Bonvoy and BetMGM accounts and earn BetMGM Rewards points when they wager using the BetMGM sports betting app or play at the award-winning online casino. They can then exchange BetMGM Rewards points for Marriott Bonvoy points, up to 100,000 points annually, which they can then use to redeem extraordinary experiences, including future free nights with Marriott Bonvoy’s more than 30 hotel brands and 10,000 destinations globally.
    “The collaboration with Marriott Bonvoy is a monumental differentiator for us,” said BetMGM CEO Adam Greenblatt. “This partnership will extend our brand to millions of potential new customers while offering our players the unique benefit of utilizing their gameplay to tap into the world of Marriott Bonvoy’s unrivaled portfolio of experiences.”
    BetMGM offers a seamless user interface to earn BetMGM Rewards points and then transfer those points for Marriott Bonvoy points through the app’s rewards store. Linked accounts will have access to participate in exclusive games, experiences, and offers on the BetMGM platform. Marriott Bonvoy members and BetMGM users can link accounts through the BetMGM website, mobile app, or BetMGM Rewards store by accessing Account Details within their profile and following the prompts under ‘My Rewards’. Detailed instructions are available here. https://help.marriott.com/s/article/Article-36147
    “This landmark collaboration between Marriott Bonvoy and BetMGM goes beyond hospitality and gaming, unlocking new opportunities for members to ignite their passions and deepen connections with the people and places they love,” said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International. “We are excited to welcome BetMGM members with more global access to more than 30 hotel brands,10,000 locations and a growing portfolio of exclusive and curated member experiences including sports, music, art, and culinary events around the world.” ADVERTISEMENTIn celebration of the launch, Marriott Bonvoy and BetMGM are planning to take one lucky member and up to three friends to Los Angeles for an unrivaled trip curated by basketball superstar Blake Griffin. Eligible members who link their accounts between March 18 – April 8, 2024 may enter for the opportunity to win the “Ultimate LA Getaway” sweepstakes where they’ll discover the city where Griffin started his acclaimed career and have a one-on-one golf experience alongside Griffin. The weekend includes roundtrip airfare, a three-night stay at the Santa Monica Proper Hotel, a Member of Design Hotels and Marriott Bonvoy participating hotel, and a packed itinerary with stops at Griffin’s favorite restaurants and box seats to a comedy show. For more details on the sweepstakes including Terms and Conditions, visit BetMGM.com. 
    This announcement follows the launch of MGM Collection with Marriott Bonvoy, the new brand offering created by MGM Resorts International (NYSE: MGM) and Marriott International (Nasdaq: MAR). Marriott Bonvoy members can now book reservations and earn and redeem points at MGM Collection’s 16 iconic hotel and resort destinations in Las Vegas and beyond via Marriott.com and the Marriott Bonvoy app. Newly launched Marriott Bonvoy Moments® inspired by MGM Collection – from curating the production of the legendary Bellagio fountain show to getting unprecedented behind-the-scenes access to four iconic Cirque du Soleil productions – will transform a stay into a once-in-a-lifetime memory.
    As BetMGM continues to evolve and grow into new jurisdictions, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
    BetMGM’s industry-leading sports betting app now features expanded pre-game and live betting options, and its award-winning online casino available in New Jersey, Michigan, Pennsylvania, and Ontario is home to over 3,600 titles and one of the largest state-by-state exclusive jackpot networks.
    BetMGM operates in 29 markets across the United States, Canada, and Puerto Rico and is accessible on both iOS and Android. For more information, follow @BetMGM on X. To learn more about Marriott Bonvoy’s travel marketplace offering access to more than 30 hotel brands, 10,000 destinations and endless experiences, visit marriottbonvoy.com.

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    Vermelho Melides, Christian Louboutin’s first hospitality project to join Relais & Châteaux

    Vermelho Melides, Christian Louboutin’s first hospitality project, is excited to join Relais & Châteaux’s handpicked collection of unique and independent hotels across the world.
    Opened in April 2023, Vermelho is an intimate 13-room hotel set in the village of Melides, deep in Portugal’s Alentejo region. Louboutin, who has a long-standing admiration for Portugal and the area, has spent many weeks designing his collections in the country inspired by the unique light and culture of the people. The name Vermelho, meaning red in Portuguese, is the perfect homage to his signature colour and the design is a tribute to the unique natural beauty and heritage of the region.
    The traditional sky-blue property is decorated with ceramics by sculptor Giuseppe Ducrot and features interiors that are both baroque and joyful, with décor designed by Madalena Caiado. Typically Portuguese, but inspired by Louboutin’s favourite colour, the red tiles lining the floor of the bar come from the famed Azulejos de Azeitao ceramic factory. The hotel’s 13 rooms and suites are decorated with furniture, antiques and objects taken from Louboutin’s own private collection, and most have their own terrace opening onto the garden and swimming pool. The Xtian restaurant serves tasty, bistro-inspired Portuguese cuisine using artisanal ingredients.
    Established 70 years ago, Relais & Châteaux is an association of 580 hotels and restaurants across 65 countries, owned and operated by independent entrepreneurs who are passionate about their craft and committed to forging long lasting relationships with their guest. Members protect and promote the wealth and diversity of the world’s culinary and hospitality traditions, to ensure they continue to thrive. The full list of the 12 new properties joining Relais & Châteaux’s collection can be found here. https://www.relaischateaux.com/us/magazine/the-concierge/news/new-properties-march-2024
    Rates from 400 Euros including breakfast https://www.vermelhohotel.com/ADVERTISEMENT

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    Riad Botanica joins Top World Hotel as one of two Moroccan properties

    Riad Botanica, the Australian and Moroccan owned five-suite sanctuary in the heart of Marrakech’s Medina, is delighted to announce that it has been accepted to join Top World Hotel as one of only two Moroccan properties in the collection. Top World Hotel celebrates hotels that offer exceptional service, luxurious amenities, and stunning locations.Owned by Australian and Moroccan couple Angela and Mohamed Mellak, Riad Botanica is a labour of love and a fusion of cultures. Having undergone meticulous renovations from the ground up, the historic 10th-century Riad is now a space that ignites the senses with traditional Moroccan craftsmanship and Australian style. Complete with a rooftop terrace, courtyard, and pool, and defined by its iconic Moroccan and Australian art deco design, Riad Botanica can be hired exclusively for up to twelve guests, or suites can be booked individually, making it the perfect place to retreat from the city buzz of Marrakech and soak up Moroccan hospitality and culture.
    This month, Riad Botanica has been recognised by leading hotel collection Top World Hotel for its outstanding service, experience, and location, and has been awarded an impressive 9.0 rating. As part of the assessment, Riad Botanica was described as having a ‘captivating setting’ serving as a ‘tranquil haven’, as well as its architecture being ‘truly unique, creating an elegant and harmonious atmosphere’.  The guest rooms were described as ‘luxurious
    sanctuaries’, and the team as ‘committed to ensuring an outstanding stay’. The dining experience was also praised as ‘exquisite’, and overall the team’s ‘dedication to excellence and hospitality’ was celebrated with successful inclusion in Top World Hotel’s portfolio.
    Riad Botanica joins a prestigious collection of hotels, including Sugar Beach Resort, NOMAD Mykonos, and the iconic Crillon le Brave, all properties renowned for their unique personality and guest offering. Riad Botanica is one of only two properties within the collection in Morocco, demonstrating its leadership in Moroccan luxury hospitality.
    Nightly rates at Riad Botanica start from 200 euros for 2 people on a B&B basis. For more information and to book, please visit https://riadbotanica.com/. ADVERTISEMENT

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    Avani Hotels & Resorts Set to Make a Splash in The Netherlands with Avani Museum Quarter Amsterdam

    Minor Hotels, a global hospitality group operating more than 540 hotels in 56 countries, is introducing Avani Hotels & Resorts to the Netherlands in Q2 of this year. The rebranded 163-key Avani Museum Quarter Amsterdam will provide a contemporary canal-side experience, blending Dutch art and history for business and leisure travellers.
    Avani Museum Quarter Amsterdam is centrally located in Amsterdam’s cultural hub, near landmarks like the Rijksmuseum and Van Gogh Museum. Drawing inspiration from the Stedelijk Museum, the hotel’s design blends avant-garde aesthetics with rationalist architecture. Its sleek glass façade will be balanced by vibrant, playful interiors and complemented by high gloss finishes that pay homage to Amsterdam’s iconic canals.
    The hotel’s modern rooms and suites, complete with 60s-inspired furniture, will be spread across seven floors, some boasting floor-to-ceiling windows. All will be equipped with the latest mod-cons, including a power shower, coffee machine, garment steamer, yoga mat, and a high-quality Bluetooth speaker. In-room dining will be available 24/7, emphasising healthy, fresh and satisfying options. For fitness enthusiasts, the AvaniFit gym will operate around the clock, featuring state-of-the-art cardio machines. In addition, the nearby Vondelpark provides excellent jogging tracks.
    On the hotel’s ground level, an open-floor lobby lounge will share space with The Pantry, Avani’s signature grab-and-go dining concept. Here, guests will be able to start their day in the Dutch capital with a delicious breakfast featuring local favourites alongside hot dishes made à la minute and served indoors, or on the al fresco terrace. For wellness-minded travellers, the menu will feature plenty of healthy snacks, including vegan bites and smoothies.
    The bustling PC Hooftstraat shopping district and the De Pijp neighbourhood are within a leisurely five-minute stroll. Amsterdam Central Station is a mere ten-minute drive away, ensuring seamless connectivity for travellers. For corporate engagements, the hotel will provide a stylish boardroom, while the RAI Exhibition and Convention Centre is a short tram ride away.ADVERTISEMENT“Avani Museum Quarter Amsterdam marks a significant milestone for Minor Hotels, reinforcing our commitment to delivering exceptional experiences across the globe. With this upcoming opening, Avani guests will be able to immerse themselves in the art-led design of our newest gem in the Netherlands”. Mr. Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels
    The upcoming launch of Avani Museum Quarter Amsterdam follows the recent expansion of the brand in Europe. Properties were added in Madrid, Milan and Venice last year, followed by the opening of Avani Frankfurt City Hotel at the start of 2024, in addition to the upcoming debut of the Avani brand in China. With a strong presence in Asia, the Middle East, and Sub-Saharan Africa, Avani’s expansion into new destinations continues in 2024 with plans to more than double its property count to almost 100 by the end of 2026.

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    Contemporary Lifestyle Destination ‘SAL’ Debuts New Location

    Following its resounding success at Burj Al Arab Jumeirah where it has become one of the must-visit venues in the city, Jumeirah has officially announced the opening of a second location for its award-winning lifestyle experience, SAL, at Jumeirah at Saadiyat Island Resort
    Now officially open, ‘SAL Saadiyat Island’ delivers a sophisticated and relaxed dining experience in a stunning new beachfront setting. The epitome of barefoot chic reminiscent of Capri, Saint-Tropez and Mykonos, visitors can enjoy an exquisite culinary experience, featuring SAL favourites, such as King Crab & Homemade Trenette Pasta and Sea Salt Crusted Sea Bass while soaking in the uninterrupted views across the clear azure waters, pristine beach, and stunning sunsets of Saadiyat Island.
    Housed in a contemporary mirrored venue, reflecting the beautiful surroundings, and blending seamlessly with the environment, SAL Saadiyat Island is the ideal setting for relaxing and socializing, featuring its own dedicated infinity swimming pool and section of beach for those wanting to make a day of it.
    Spencer Ayers, Senior Vice President, Jumeirah Group commented: “Jumeirah has earned an exceptional reputation in the dining scene, and we’re proud to be leading in that space as a luxury hotel group. With some of our signature restaurants receiving international recognition from Michelin and Gault&Millau, and SAL becoming one of Dubai’s must-visit lifestyle destinations, our success in curating exceptional dining destinations is a testament to our commitment towards delivering distinctive experiences for our guests.”
    Speaking about the addition of SAL to Jumeirah at Saadiyat Island Resort, Savino Leone, General Manager for the resort added: “We’re delighted to be bringing the understated luxury of SAL to our stunning setting on Saadiyat Island. Jumeirah at Saadiyat Island Resort perfectly captures the spirit of island living, making it the ideal home for a second location for SAL, adding even further appeal to discover our casual luxury offering in 2024.” ADVERTISEMENTTaking the reins at SAL Saadiyat Island is Head Chef, Vincenzo Nigro. He joins SAL Saadiyat Island with two decades of experience, having worked with some of the world’s best-known luxury hotels across Australia, Mauritius, Russia and Dubai.
    Set against a beautiful backdrop of crystal-clear azure waters, SAL joins a line-up of exceptional, award-winning culinary experiences at Jumeirah at Saadiyat Island Resort including Tean, the resort’s signature Levantine inspired restaurant, White, which offers sustainable, contemporary dining and Mare Mare, the resort’s popular beachfront Italian restaurant.
    For more information and reservations for SAL Saadiyat Island, please visit www.jumeirah.com/en/dine/abu-dhabi/saadiyat-island-resort-sal or contact us on [email protected] or Telephone: +9712 811 4342.

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    Hyatt Regency Partners with Future to Enhance Guest Wellbeing with Customized Virtual Workouts

    Building on Hyatt’s purpose of care and commitment to wellbeing, Hyatt Hotels Corporation (NYSE: H) announced an exclusive collaboration between the Hyatt Regency brand and Future, a personal training platform that connects users with an ongoing fitness coach to create customized virtual workouts, further complementing World of Hyatt members and guests’ wellbeing journeys.
    Launching at 26 Hyatt Regency hotels and resorts in the U.S., these Hyatt Regency hotels invite guests and members to enjoy complimentary guided workouts developed by Future trainers that are customized for each hotel and resort’s fitness center and equipment. With this new collaboration, Hyatt builds on its commitment to wellbeing and the Hyatt Regency brand’s recent refinement to further provide innovative offerings that help guests, members and customers live healthy, happy and fulfilling lives both during and beyond their stays.
    “With travelers continuing to seek ways to prioritize their wellbeing and find convenient and productive ways to exercise and maintain their routines while away from home, we understand the importance of seamlessly integrating this into the guest experience,” said Emily Wright, Vice President, Global Brand Leader, Hyatt. “As a global brand with five decades of rich history and a reputation for seamless care, the new collaboration with Future is just one example of how we’re evolving the Hyatt Regency brand experience with personalized touchpoints to address the ever-changing needs of today’s travelers.”
    Through this collaboration, guests at participating Hyatt Regency hotels and resorts in the U.S. can enjoy complimentary guided workouts in varying levels of intensity, designed with the equipment and activities available at each fitness center and virtually guided by expert coaches via the Future personal training app. The workouts were created to target all fitness levels and activity preferences, from a Surfside Strength Session in Huntington Beach to a Bridge City Circuit Session in Portland, allowing guests to choose the workout best suited for them.  Accessing the guided workouts is as easy as downloading the Future personal training app and scanning the QR code in their guestroom or at the hotel’s fitness center to access the hotel’s customized workouts.
    World of Hyatt members and guests who complete one of the custom on-property workouts via Future can enhance their wellbeing routine after their Hyatt Regency stay with a complimentary one-month membership with Future ($199 value). The one-month free trial is subject to Future Terms & Conditions, and will be converted to a paid subscription after the first month at $199 per month unless terminated in accordance with Future’s instructions. Members will be matched with a world-class fitness coach that will learn more about their schedule, routine and goals, and design personalized training plans that support their health goals alongside work, travel and life.ADVERTISEMENT“We built Future to incorporate fitness seamlessly into our members’ lives, and it works especially well for travel, where personalized attention and programming enable them to stay consistent outside of their daily routines,” said Rishi Mandal, CEO of Future. “Wellbeing is such an important pillar for the Hyatt Regency brand, and they are walking the walk here by offering customized workouts to their guests and members.”
    For more than 50 years, the Hyatt Regency brand has championed fresh perspectives driven by an evolutionary spirit to meet the needs of guests and members. As a foundational brand of Hyatt, Hyatt Regency hotels have led many firsts for Hyatt, including the first hotel opening outside the United States in 1969. The depth and breadth of this diverse portfolio, from expansive resorts to urban city centers, is a testament to the brand’s evolutionary spirit. The alliance with Future further complements the Hyatt Regency brand’s continued brand evolution and brand pillars by prioritizing innovation, agility and personalization.
    Access to the custom guided workouts via Future is now available at the 26 participating U.S. Hyatt Regency hotels and resorts, with plans to expand to more Hyatt Regency destinations later this year.
    Select hotels in major cities include:
    California:
    Hyatt Regency Huntington Beach Resort & SpaHyatt Regency IrvineHyatt Regency SacramentoHyatt Regency San FranciscoHyatt Regency San Francisco Downtown SOMAColorado:
    Hyatt Regency DenverFlorida:
    Hyatt Regency Coral GablesHyatt Regency Coconut Point Resort and SpaHyatt Regency Grand CypressHyatt Regency OrlandoHyatt Regency Orlando AirportHawaii:
    Hyatt Regency Maui Resort and SpaIllinois:
    Hyatt Regency ChicagoMassachusetts:
    Hyatt Regency BostonNevada:
    Hyatt Regency Lake Tahoe Resort, Spa and CasinoNew York:
    Hyatt Regency JFK Airport at Resorts World New YorkOhio:
    Hyatt Regency ColumbusOregon:
    Hyatt Regency Portland at the Oregon Convention CenterTexas:
    Hyatt Regency AustinHyatt Regency DallasHyatt Regency Frisco – DallasHyatt Regency Hill Country Resort and SpaUtah:
    Hyatt Regency Salt Lake CityWashington:
    Hyatt Regency Bellevue on Seattle’s EastsideHyatt Regency Lake Washington at Seattle’s SouthportHyatt Regency SeattleTo learn more about the collaboration and a full list of participating Hyatt Regency hotels and resorts, visit future.co/hyatt-regency.

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    Jumeirah Appoints Chief Brand Officer to Lead The Evolution of its Brand

    Jumeirah Group, the global luxury hospitality company and member of Dubai Holding, today announced the appointment of Michael Grieve as its new Chief Brand Officer, responsible for spearheading the evolution of the brand as part of its Mission 2030 strategy. Formerly Vice President Brand and Client for Gucci, leading brand, communications, events and client development across Europe, Middle East and African marketplaces, Grieve will join Jumeirah in April.
    Originally from New Zealand, Grieve’s 16-year career has spanned roles for leading international brands including BMW Group, adidas, and Nike and most recently Gucci in Milan.  He comes with a proven track record of delivering business success across iconic international brands and will play an integral role in transforming Jumeirah’s brand, building a robust value proposition and experiential offering to secure Jumeirah’s position as a globally recognised hospitality group as it moves ahead with its plans to double the size of its portfolio by 2030. 
    Thomas Meier, Interim Chief Executive Officer of Jumeirah, spoke of the new hire: “As part of our Mission 2030 strategic plan, we are building on rich origins to shape a new brand expression of ultra luxury hospitality that will enable our growth in key destinations around the world.  As our new Chief Brand Officer, Michael is integral to that journey and brings an outstanding brand building pedigree with a luxury network that will help enable our transition from a regional success story to a global brand with international reach.  I’m looking forward to working closely with Michael as we embark on a new era for the Jumeirah brand.”
    Grieve’s impressive track record includes brand management for BMW and MINI in New Zealand; the development of global campaigns and retail strategies for the adidas running and basketball businesses; leadership of the Jordan Brand for Nike across EMEA and most recently driving all brand marketing, communications and client engagement activities for Gucci Maison across Europe, the Middle East and Africa.
    Michael Grieve said of his new role with Jumeirah: “My passion lies in creating and delivering impactful brand strategies that resonate with diverse and discerning audiences, grounded in authenticity and the brand’s core values. The Jumeirah brand is built from exceptionally strong foundations, and I believe we now have an unparalleled opportunity to define an identity and ultra-luxury experience that sets Jumeirah apart and supports its global growth ambitions.  I’m very proud to join Jumeirah on this exciting journey.”ADVERTISEMENTGrieve is one of a number of senior hires made by Jumeirah in the last year as part of its Mission 2030 strategic plan. In 2023, Joanne Behrens was appointed as Senior Vice President of Architecture and Spatial Design, tasked with reshaping Jumeirah’s design philosophy. Niamh O’Connell also joined as Vice President of Wellbeing, focusing on enhancing the wellness experience through lifelong learning, longevity, and inclusivity. Additionally, Bryanne Tait came on board as the Global Senior Director of Sustainability to support ongoing efforts to minimise operational impact to protect people and planet.
    For more information visit jumeirah.com

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    More than 40% of UAE residents are not getting enough quality sleep

    A recent sleep survey conducted by Premier Inn Middle East in collaboration with Silentnight Arabia, UK’s most trusted sleep brand, has revealed new insights into the sleep quality and habits of UAE residents. The survey, which polled more than 950 individuals ahead of Sleep Awareness Week from 10 to 16 March and World Sleep Day on 15 March, shows that more than 40% of UAE residents are not getting the right amount of sleep and can improve their sleep quality significantly.
    Simon Leigh, Managing Director, Premier Inn Middle East, said: “Our survey findings underscore the massive opportunity for people to enhance their sleep quality. At Premier Inn, we are invested in sleep and understand the crucial role it plays in overall well-being. Through our partnership with Silentnight Arabia, we’re committed to providing our guests with cutting-edge sleep technology in our rooms and sleep tips to take home with.”
    Quality of SleepWhile the majority of respondents (80%) reported that they feel as though they get a good’s night of sleep with 56% sleeping 6 to 8 hours per night, a whopping 41% sleep less than 6 hours per night.
    Hannah Shore, sleep expert at Silentnight Arabia comments; “Adults should aim for 7 to 9 hours of good quality sleep per night, 6 hours is on the lower end. We must allow our bodies the right amount of time in each stage of sleep to fully recover – 5 cycles of 90 minutes per night. Deep sleep repairs the body physically whereas light sleep benefits the brain function and emotional processing.”
    “Alarmingly, more than 40% of respondents sleep less than 6 hours per night. This substantial percentage questions the accuracy of self-perceived sleep quality. While most respondents rate their sleep as good or excellent, a high number is not getting the right amount of sleep and could improve their sleep quality significantly.”ADVERTISEMENTSleep DisturbancesA third (32%) of respondents indicated that they suffer from an irregular sleep schedule. Shore explains: “A consistent sleep schedule ensures a good night of sleep. Irregular sleep patterns, like late nights and weekend lie-ins, lead to social jetlag, making Monday mornings much tougher.”Sleep can be disrupted by many factors; stress being number 1 in the survey (48%). “Stress triggers elevated levels of cortisol, which disrupts the production of sleep hormones. This response originates from our primal instincts: we only sleep when we feel safe.”
    Temperature and climate also scored high on the survey (36%). “Maintaining a slightly cooler core body temperature is crucial for good quality sleep. While airconditioning is common in our hot climate, its noise and air drying effect can disrupt sleep.” Interestingly, almost 80% of people report that they sleep best in winter due to naturally lower temperatures, reducing the need for air conditioning.
    Using electronic devices before bedtime also ranks high on the list (26%). “They aren’t as bad as often thought. While excessive blue light exposure can disturb sleep, content like meditation, podcasts, or familiar TV shows can actually be soothing.”
    “Background noises at bedtime are beneficial, but they should be low in volume and have gentle tones to promote sleep. Noises like construction (25%) or traffic (24%) tend to alert us and cause wakenings.”
    Sleep Habits
    Sleep RoutinesAn effective wind-down routine helps the body and mind relax from the day’s activities. The most popular sleep routine among respondents is to watch TV before bed (35%). Shore elaborates: “This can be a great way to help your brain switch off from the day, as long as it’s something familiar and comforting, like a re-run of Friends.”
    Avoiding caffeine (34%) ranks second on the list. “Caffeine binds to brain receptors, telling us we’re awake. But if consumed too close to bedtime, its effects might linger due to its long half-life, which can last up to 10 hours! When opting for herbal teas and juices (18%), make sure they are caffeine free.”
    Evening routines should facilitate a decrease in body temperature. 23% of respondents actively lower the room temperature. “However, activities such as exercising (13%), hot baths and large meals can all cause spikes in our core body temperature, therefore we should avoid doing these too close to bedtime.”
    Listening to podcasts or music (23%), and reading a book (15%) are also popular hobbies before bedtime.
    Last thing before bed34% of people brush their teeth as the last thing they do before bed. “This can actually be quite stimulating, says Shore, with bright bathroom lights and strong minty toothpaste waking the body up again.”
    Checking social media before bed ranks second with 29%. “Having a quick glance or watching some random videos might help certain people switch off from the day. Set a timer so you don’t lose too many valuable hours of sleep time. A substantial 25% of people end their day by saying a prayer which compliments a calm and relaxing wind-down routine.”
    Going to bedThe majority of respondents (55%) reported going to bed between 10pm and midnight, while a significant number (27%) goes to sleep after midnight.“The time which we go to bed is unique to each of us”, explains Shore. “It depends on the circadian rhythm, our internal body clock, that regulates our sleep-wake cycle and chronotype; morning or evening person. Chronotypes may change, shifting towards later sleep in adolescense – this is why teenagers lay in bed all day – and towards more morning-oriented routines in later stages of life.”
    Waking upNearly half (47%) of the respondents wake up between 6am and 8am, and 36% between 4am and 6am. These wake-up times are most likely set by work and school schedules.
    The big driving force for waking up is the alarm clock (81%), followed by family members or roommates (30%), light exposure (27%) and bird song (7%). Other wake-up aids include the sound of a kettle boiling, the smell of breakfast, the body’s circadian rhythm, and the call to prayer.
    Shore comments: “If people had a more regular sleeping pattern, their body would have a natural time at which it wakes up. We shouldn’t turn all alarms off, however, waking up a few minutes before your alarm is a sign of a good sleep routine. Bright morning light also helps people to rise and shine as it supresses the production of melatonin making us feel more awake.”
    Hannah Shore’s Top 10 to sleep betterTV and devices: Tech isn’t always bad. If you are using a device before bed, use it in eye comfort mode to create calming sounds, listen to podcasts or breathing exercises. Music, pink and white sounds: Certain sounds can help you sleep such as ocean waves, rainfall and a buzzing fan.Airconditioning: Dry air from the airconditioning can lead to dryness within the skin, throat and nose which can increase snoring. Using a humidifier can help.Socks: Bed socks can increase the blood circulation which can help with cooling the body down. Earplugs: Invest in quality earplugs to block out construction and traffic noises if you live in an area prone to them.Sleep trackers: This a great way to monitor your sleep if used correctly.·      Pillows: Pick the right pillow to match your sleeping style: front and back sleepers require thin pillows, while side sleepers need thicker ones to support the gap between the ear and shoulder edge.·      Bright Light: Bright light at sunrise can easily wake you by halting sleep hormone production. Use blackout blinds, curtains, or an eye mask at home to block out this brightness.·      Work: Taking work to bed can overstimulate our minds, making it hard to switch off. If you must work in your bedroom, set up a dedicated workspace to create separation between work and sleep.·      Bed sharing: When sharing a bed, you’ll have to prioritise each other’s sleep. Separate mattresses, beds and bedrooms are more common than you think.
    For the complete overview of all sleep survey results, please click here. https://mena.premierinn.com/Admin/Content/UserFiles/Premier%20Inn%20x%20Silentnight%20Sleep%20Survey%202024.pdf
    At Premier Inn, we are all about sleep. Guests can rest easy at 11 hotels throughout Dubai, Abu Dhabi and Doha. For bookings, please visit premierinn.ae or call +971 600 500 503.

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