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    Frontier Canada Unveils Exciting 2024 Escapes and Social Media Initiatives

    Frontier Canada, a tailor-made tour operator, is unveiling its new lineup of 2024 itineraries focusing on Newfoundland, Quebec, and Ontario. The company aims to offer travelers unique experiences, including visits to remote areas such as Northern Quebec and the Forgotten Coast of Newfoundland. Additionally, Frontier Canada is launching social media campaigns highlighting Atlantic Canada and Ottawa.
    Tailor-made tour operator Frontier Canada is launching an exciting array of 2024 itineraries in Newfoundland, Quebec, and Ontario. Currently running online, the specialist is also enticing travellers through social media campaigns exploring Atlantic Canada and the capital of Ottawa. From rugged coastlines and majestic mountains to cities full of surprises and remote outports that might soon be disappearing, the specialists’ new offerings promise to unlock the wonders of the Great White North.
    Jeremy Timms, Managing Director of Frontier Canada, comments, “2024 is an exceptional year to book a trip to Canada, with peak Northern Lights viewing and the total solar eclipse elevating the country’s natural wonders to a whole new level.  Authentic journeys of discovery: our latest trips visit some of the more remote reaches of this fascinating nation, including Northern Quebec, which is home to the Inuit, and Newfoundland, the province’s Forgotten Coast dotted with tiny isolated communities. We’ve even located some hidden gems in Canada’s capital. From a miniature gallery to an Indigenous cultural agritourism farm, there’s something for everyone’s bucket list in Ottawa.”
    With WestJet set to launch new direct flights of under six hours from London Gatwick to St. John’s, Newfoundland, in May, holidays exploring Canada’s Happy Province will be all the more tempting. The 11-night Newfoundland Circumnavigation Cruise—a new addition to the Frontier Canada collection for 2024—docks in Francois, a car-free remote outpost that is only accessible by boat or helicopter. Hiking through the surrounding hills will undoubtedly give travellers an appetite for the community kitchen parties, with drinks, dancing, and a chance to meet all of its 65 friendly locals, making this a memorable port of call. The Bonavista Peninsula, L’Anse Aux Meadows, Gros Morne National Park, Saint-Pierre and Miquelon—the last piece of French territory in North America—and the First Nations community of Miawpukek are additional highlights.
    The perfect year to visit, 2024, also marks the 75th anniversary of Newfoundland joining Canada, the province once a British colony. Adventure Canada cruise from £8,495pp (two sharing) with Frontier Canada, including cruise accommodation, guided activities, all meals, port and park fees, and return flights. Departing June 16. Starts and ends in St. John’s.ADVERTISEMENT
    Frontier Canada’s Worth The Wander social media campaign is currently putting a spotlight on the whole of Atlantic Canada. This year, Anne of Green Gables: The Musical™ is returning to Prince Edward Island’s Charlottetown Festival (June 19–August 31; Confederation Centre of the Arts), and 2024 will mark the 150th birthday of the novel’s author, Lucy Maud Montgomery (November 30), the province offering inspirational literary tours visiting historic and inspirational sites. In neighbouring Nova Scotia, the southwest region will be abuzz with Acadian culture when Yarmouth’s nine-day Acadian World Congress (August 10–18) rolls around. Combine a visit to both provinces on a tailor-made, bespoke fly-drive. Prices available on request. Follow #WorthTheWander on Facebook and Instagram for more Atlantic Canada updates.

    With magnificent waterways made for cruising, 140 stunning gardens, and more than 497 miles of multi-use pathways, summer is the ideal time to visit Ottawa. Save up to £100 on stays of three nights or more at up to 13 hotels, including the Fairmont Chateau Laurier, and book Frontier Canada’s new 4-night Discover Canada’s Capital Ottawa City Break. The offer applies to travel from July 03 to August 31, 2024. Book by March 31. Subject to availability. T&C’s apply. From £1,495pp (two sharing) with Frontier Canada including all accommodation and return flights. Made for the curious traveller, follow #OhOttawa on Facebook and Instagram to unearth surprises in the city, including the Mādahòkì Indigenous cultural agritourism farm, which hosts festivals to mark every season, and OMG, Ottawa’s miniature gallery. Showcasing artists from Ottawa and beyond, the dollhouse-size art exhibition is curated by Jennifer Kelly with OMG regularly popping up all over the city.

    Nicknamed “Québec’s secret Arctic wonderland,” Frontier Canada is offering wildlife adventures in Nunavik’s uninhabited Gyrfalcon Islands in Ungava Bay. A brand new experience starting this summer, guests of Ungava Polar Eco-Tours will spend six nights hiking, fat-biking, and boating their way around this undiscovered region alongside Inuit guides. While polar bears might be the most exciting wildlife to spot, this remote location offers encounters aplenty, including the chance to view seals, musk ox, and beluga whales. Aside from the abundance of wildlife, the area is renowned for its magnificent Northern Lights displays, and 2024 is an opportune time to visit. From now through October, solar activity will be at the peak of its 11-year cycle, with more intense and impressive displays of Aurora borealis expected during the Solar Maximum. Ungava Polar Ecot
    On April 08, a total solar eclipse will pass over central and eastern Canada. One of the ultimate viewing points, Ontario’s impressive Niagara Falls, is expecting over three minutes of totality starting at 3:18 p.m. Hotels are filling up fast, so Frontier Canada is urging travellers to book now—the tour operator’s four-night Toronto and Niagara Falls Experience, priced from £2,040pp (two sharing), including all accommodation, guided tours, transfers, and return flights. Starts and ends in Toronto. The path of totality also includes other parts of Ontario, along with Quebec, and Atlantic Canada. Prices for tailor-made itineraries available on request.
    Frontier Canada (020 8776 8709; [email protected]; Frontier-Canada.co.uk).  ATOL PROTECTED No 5405 ABTA W3207.our adventure with Frontier Canada from £9,525pp (two sharing) including all accommodation, all meals, guided activities, a direct flight from Montreal to Kuujjuaq, and return flights. Departures August through September. Starts and ends in Montreal.

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    Travel provider and sellers overlooking opportunity to embrace female audience potential – WayAway

    Travel search comparison website WayAway is calling on the travel industry to embrace and place greater value on female audiences following a recent survey of 2,477 statistically relevant female travellers in the United States.
    The results of the survey showed that 82% of travel decisions are made by women – with only 10% saying that their partner planned the whole trip. This matches other previous credible studies revealing the importance of females in the trip planning phase that is not reflected in how the travel industry creates and markets travel products.
    Meanwhile the results of the survey from WayAway – whose website provides discount and even cashback travel options to travellers – provide more insight into the types of holidays females take, revealing that half of them traveled at least once last year with children and / or their partner, whilst only 29% travelled alone.
    Whilst a majority report positive travel experiences, nonetheless 17% reported not having enough time to themselves and, more worryingly, 13% said they now needed another vacacion to recover – and 8% said they did not include any activities for themselves during their holiday.
    Janis Dzenis, Director of Communications for WayAway comments: “The current range of travel services and search & booking tools available to women do not ‘inspire inclusion’ – the International Women’s Day theme for 2024 – in any way. That despite the fact that, as our research shows, 82% of family trips are booked by a woman. There’s an economic as well as a moral case for targeting female travellers here that almost our whole industry is ignoring.ADVERTISEMENT“Equally it seems that the whole concept of holiday and relaxation – certainly in a family environment – seems to be somewhat unequal for women with 13% saying they need another holiday at the end and 8% not getting to include activities for themselves. I don’t think we need to survey the guys to find out they have a rather different experience!
    “Travel service providers, tour operators and travel intermediaries should be thinking about how to create products that ensure female travellers, particularly those travelling with children, are able to have a more equitable experience. That’s not an easy task, we know, but right now we don’t see anyone trying to fulfill what would seem, on the surface at least, to be more than just a niche.”

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    Multi-Generational Sardinia Escapes

    Sardinia’s stunning landscapes and family-oriented culture make it an ideal destination for family holidays. With its extensive range of accommodation, Sardinian Places offers great options for multi-generational families in search of an extra special experience, creating happy memories for all ages.
    Among the tour operator’s handpicked accommodation collection are spacious villas with private pools, beach apartments convenient to shops and restaurants and family friendly hotels in sought after locations. With something to suit every budget and preference, along with a variety of flights into Alghero, Olbia and Cagliari airports, Sardinian Places highlights the following:
    Villa Tinnari – Isola Rossa, northern Sardinia – https://www.sardinianplaces.co.uk/villa-tinnari A collection of 10 four-bedroom villas with sea views, conveniently situated within the grounds of Hotel Relax Torreruja Thalasso & SPA resort in the picturesque village of Isola Rossa. The villas are within walking distance of shops and the beach promenade. Guests here not only have the privacy of a villa holiday, with a private pool, kitchen, living area and verandas, but they are also able to enjoy the benefits that the 4* hotel offers. This includes the use of its swimming pool and spa with heated thalassotherapy pools, outdoor fitness area, bars, and restaurants.  Ideal for families of all ages, each bedroom is equipped with its own bathroom. Additionally, two of the villas offer separate access from two bedrooms to the main villa, providing flexibility for grandparents or teenagers wanting their own space.
    Seven night packages start from £1,045pp, based on eight sharing, including flights and car hire.
    Villa Monica – Alghero, north-west Sardinia – https://www.sardinianplaces.co.uk/villa-monica Ideal for multi-generational gatherings, this expansive four-bedroom villa offers ample space for everyone to enjoy. With a ground floor bedroom and bathroom for grandparent convenience, an open-plan living area allows for easy togetherness, complemented by a well-equipped kitchen. Enjoy al fresco dining on the terrace overlooking the private pool and countryside, or opt for the nearby hotel restaurant for a different culinary experience.ADVERTISEMENTJust a 10-minute drive away, lies the historic town of Alghero with its winding lanes, piazzas, numerous eateries, ice-cream parlours, and shops to explore. The nearby beach, with its soft white sand and calm waters, is ideal for young children on a family day out.
    Seven night packages start from £599pp, based on six sharing, including flights and car hire.
    Villa Filippa – San Pantaleo, north-east Sardinia – https://www.sardinianplaces.co.uk/villa-filippaThis four-bedroom villa is nestled in the hills in the beautiful Costa Smeralda near the pretty village of San Pantaleo. The large private pool boasts breathtaking views out to the Gulf of Cannigione, while behind there are views of the spectacular granite mountains that Sardinia is famed for.
    The bedrooms consist of two doubles and two twin rooms with bunk beds, with one of the bedrooms set beneath the property and benefiting from its own private entrance. There are also three bathrooms, a large open-plan living area with a fully equipped kitchen, all enjoying understated and elegant décor and furnishings. In San Pantaleo, 2 kms away, there are shops, cafés, and restaurants, while the beach of Portisco is just 4km away, perfect for a family day out.
    Seven night packages start from £675pp, based on eight sharing, including flights and car hire.
    For more information about multi-generational holiday packages, visit www.sardinianplaces.co.uk or call 01489 866978.

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    Turks and Caicos Islands tops the Americas in Visitor Arrivals in 2023

    The Turk and Caicos Islands has emerged as the best-performing destination in the Americas for 2023.
    In its Tourism Barometer, the World Tourism Organisation (UNWTO) said the Turks and Caicos Islands saw its arrivals more than double at +127% since 2019. The World Tourism Organization is the United Nations specialised agency mandated with the promotion of responsible, sustainable and universally accessible tourism.The UNWTO said an estimated 1286 million international tourists (overnight visitors) were recorded worldwide in 2023, an increase of 34% over 2022, or 325 million more. This puts international tourism at 88% of pre-pandemic levels in 2023, following a sustained recovery, especially during the first half of the year supported by strong pent-up demand and increased connectivity.When the Turks and Caicos Islands re-opened on July 22nd, 2020 with the implementation of stringent entry protocols including a vaccination requirement, the Government’s vision was on ensuring the safety of visitors and locals while continuing to attract a high-income, luxury niche market rather than a high-volume mass market.

    “Tourism is our main economic driver and as such, it was imperative that we got the sector up and running as early as possible but in a carefully managed and strategic way. The establishment of Experience Turks and Caicos in 2023, took a more intentional approach tomanaging the tourism sector around three pillars: Inclusive Growth, which speaks to all citizens and residents benefitting from the tourism industry, Sustainability, which assures the protection of our natural assets, and Competitiveness, which speaks to collaboration acrosssectors to ensure the destination remains a premier location for its multigenerational, affluent, luxury market,” said Minister of Tourism, the Honourable Josephine Connolly.
    ADVERTISEMENTToday, with visitor arrivals exceeding pre-pandemic levels, the Turks and Caicos Islands is also focused on managing the influx of visitors with the strategic development of the destination through the Tourism Carrying Capacity Study. The Turks and Caicos Islands is the first Caribbean country to implement this study which aims to guide the Government’s policies for the sustainable development of the tourism industry through the analysis of the environmental, economic, social and cultural impacts of the sector.

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    Double Down THIS Summer AND SEE DOUBLE

    Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Ministry of Heritage and Tourism in collaboration with OMRAN Group have launched the See Double campaign – their first joint promotion that aims to entice visitors to explore the nature emirate of Ras Al Khaimah and neighbouring Musandam, the governate of Oman, in one experience-packed trip this summer.
    The summer campaign, twinning up both destinations, encourages travellers to enjoy fun, adventure, and beauty, thereby creating double the memories. As an added incentive, the promotion highlights the ‘Kids Go Free’ offer available at many hotels and attractions in Ras Al Khaimah and Musandam.
    The See Double campaign was officially unveiled today at global travel industry event, ITB Berlin, which runs from March 5-7 and brings together leisure travel partners from all over the world. The launch comes after the tourism entities signed a Memorandum of Understanding (MoU) in November 2023 to pursue cross-destination tourism promotion and marketing initiatives, with a view to boosting international tourism to Ras Al Khaimah and the Musandam Governorate.
    See Double effectively demonstrates how travellers can maximise their experience by visiting two remarkable destinations within a 90-minute drive of each other. Featuring an easy border crossing and the shared natural beauty of the majestic Hajar mountain range, as well as a rich, intertwined history and cultural heritage, the campaign promises to captivate visitors.
    By twinning up, visitors will have the opportunity to See Double by exploring unmissable attractions in each destination, including:ADVERTISEMENT64km of Ras Al Khaimah’s stunning coastline and dolphin spotting in the Arabian Gulf in MusandamJais Flight, the world’s longest zipline on Jebel Jais and the Musandam zipline, the world’s longest over-water ziplineSuwaidi Pearls – the region’s only working pearl farm – and a traditional Musandam dhow cruise, taking in the sights of the Peninsula’s famous ‘desert fjords’Dhayah Fort and Khasab Fort – ancient military forts that date back to the 16th and 17th centuries respectivelyHiking on Jebel Jais, the UAE’s tallest peak and a safari in Oman’s Hajar mountainsThe exhilarating mountain toboggan ride, Jais Sledder on Jebel Jais, will offer complimentary tickets to kids aged 12 and under with every adult ticket purchased this summer.
    Running from June 15 to September 15, See Double also highlights that ‘Kids Go Free’ at most hotels and resorts in Ras Al Khaimah and Musandam ensuring value for money on stays and meals.
    H.E Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, remarked: “Our See Double campaign with the ministry in collaboration with OMRAN brings together the best of Ras Al Khaimah and the Musandam Governate in one sensational summer promotion. This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with the Sultanate of Oman. It aims to highlight the diverse attractions and experiences available to international travellers in both destinations. Pioneering in the region, the campaign is testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travellers.”
    Mr. Haitham Al Ghassani, Director General for Tourism Promotion at Oman Ministry of Heritage and Tourism, commented: “We are excited to unveil our first collaboration with Ras Al Khaimah Tourism Development Authority, which unlocks the outstanding tourism offering that our destinations have to offer families and travellers from all over the world. From adventure and sport to unearthing historic treasures, there is something for everyone in Musandam and Ras Al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”
    Ras Al Khaimah and Musandam Governorate boast remarkable natural assets, historic landmarks, a rich cultural offering and adventure experiences, with a focus on the great outdoors.
    To find out more about Ras Al Khaimah’s destination offering, please visit visitrasalkhaimah.com and check out the Emirate’s social platforms Instagram, YouTube and Facebook. ​
    To explore Oman’s tourism offerings, please visit experienceoman.om check out the social platforms @ExperienceOman on Instagram, YouTube and Facebook. ​

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    Wego and Bahrain Tourism and Exhibitions Authority: “Pioneering Together to Showcase Bahrain”

    Wego, the largest online travel marketplace in MENA (Middle East and North Africa), and the Bahrain Tourism and Exhibitions Authority are coming together to promote Bahrain as a leading travel destination. This strategic partnership combines Wego’s cutting-edge travel technology with Bahrain’s abundant cultural heritage and diverse attractions, promising an unmatched experience for travelers worldwide.
    Wego, renowned for connecting millions of users to a wide array of travel options, is excited to join forces with the Bahrain Tourism and Exhibitions Authority to showcase the Kingdom’s unique attractions, historical landmarks, and warm hospitality. This collaboration signifies a shared commitment to enhancing Bahrain’s visibility on the global stage and driving tourism growth for the Kingdom.
    The Bahrain Tourism and Exhibitions Authority expressed enthusiasm about the partnership, recognizing Wego’s extensive reach and user-friendly platform as key assets to promote Bahrain’s beauty and charm. With its blend of modernity and tradition, Bahrain has much to offer, from vibrant markets and cultural festivals to historical sites and pristine beaches.
    “Wego is delighted to collaborate once again with the Bahrain Tourism and Exhibitions Authority to spotlight the incredible offerings of Bahrain,” said Mamoun Hmedan, Chief Business Officer of Wego. “Our platform is dedicated to inspiring and facilitating travel experiences, and we are eager to showcase Bahrain’s rich tapestry to our global audience. This partnership is a testament to our shared commitment to promoting exceptional destinations and creating memorable journeys.”
    The co-marketing initiative will leverage Wego’s digital platform to feature dedicated sections highlighting Bahrain’s key attractions, travel tips, and exclusive promotions. The collaboration aims to position Bahrain as a top destination for travelers seeking a blend of culture, adventure, and relaxation.ADVERTISEMENTBahrain Tourism and Exhibitions Authority is confident that this partnership will contribute to the Kingdom’s tourism goals and foster positive economic impacts.
    Together, Wego and the Bahrain Tourism and Exhibitions Authority aim to showcase Bahrain as a must-visit destination, inviting travelers to explore its diverse landscapes, vibrant culture, and unique experiences.

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    Is There a New Breed of Holidaymaker More Inclined to ‘Fly and Flourish’ Than ‘Fly and Flop?’

    Whilst many of us just want a ‘fly and flop’ holiday, research suggests the emergence of a new kind of traveller who wants to ‘fly and flourish’, using holiday time for cultural discovery and to become their ‘best selves’.New research conducted by global hotel brand TUI BLUE* reveals nearly half of us (45%) don’t go on holiday just to relax and unwind, but to become the best versions of ourselves.
    Trying new foods is a popular way to challenge ourselves (49%), whilst 38% of us choose to start reading a new novel. 27% of us want to push ourselves outside of our comfort zone and a third of us decide to go to the gym to get in our best shape before we head overseas.
    The research also identified 5 types of holidaymaker – and whilst relaxers came out as the most common (35%), 1 in 5 (17%) identified as ‘historians’ wanting to see as many historical sites as possible and learn about new cultures. Another 16% would label themselves as optimists, confident everything will go to plan as they step away from their routine. Meanwhile, some of us embrace spontaneity, happy to go with the flow (12%) and 14% of us want structure and create itineraries for their holidays.
    Louise Bates, MD of TUI BLUE, isn’t surprised by the research findings commenting: “Our guests have ample opportunity to get away from daily routines and totally unwind.  And whilst some do choose to do absolutely nothing but laze in beautiful surroundings, many more choose to create personal itineraries to suit the type of holiday maker they are. More than 100,000 people signed up a BLUEf!t class last year, with Aqua Fit by far and away the most popular session. We’ve seen an uplift in interest in the cultural experiences we offer, like cooking and language classes, and whilst parents do take full advantage of our kids clubs, with more than 170,000 children attending last year, there’s also been an uplift in family wellness activities, like mindfulness classes.”
    To test the benefits of a ‘fly and flourish’ holiday, TUI BLUE ambassador, TV presenter Davina McCall embraced island life in The Maldives creating personal itineraries for some fellow guests.  She sent one couple snorkelling to discover the spectacular marine life of the Indian Ocean, joined a pair of sisters to learn how to prepare Maldivian delicacies in a cooking class and teamed up with an adult family for an exercise session over the Indian Ocean. ADVERTISEMENTOn her experience as holiday curator, said: “When I go on holiday, I love trying something new and challenging, as well as taking time to unwind. So, I was really pleased to go behind the scenes and make holiday dreams come true. Seeing the joy my mates got from the activities we recommended was even better than going along with them to sample some incredible experiences. And that’s saying something as I got to swim with turtles in the warm clear Indian Ocean, see dolphins up close, create and sample some sensational food and work out on a fitness platform suspended overwater.”
    However, when we go home, over half of us (56%) admit to slipping back into more boring, sedentary routines and that our “best holidays selves” quickly disappear.  And although we start really unwinding less than 48 hours into our holidays, it takes just 3.7 days after our return for our positive holiday feelings start to fade away**.
    Davina recommends a few easy ways to bring maintain your best self when you get back from holiday: “Holidays are so special because we get to unwind, relax, sometimes learn something new like a new dish and sometimes try a new type of exercise or just remember to take time out for yourself and really unwind. Sadly, somehow within five minutes of getting home we’ve forgotten all those feelings and on the second day I’m home I’m usually saying I could go on another holiday again! So I got to thinking how can I bring my holiday into my daily life? I tried to re-create the meal I learnt to make in my cooking class, and for me I think the most important thing that I try to remember is at least once a day, create a moment of peace for me. Because it feels like such a luxury, when I’m away because I don’t do it enough at home. But, the best thing to do, I think, is to just get booking the next holiday so you’ve got something to look forward to”.
    Davina was a guest at the 5star TUI BLUE Olhuveli Romance Resort, South Male Atoll in The Maldives in November 2023.  TUI offers seven night holidays from £2606 per person on an all inclusive basis, based on two people sharing a beachfront villa with private pool and terrace, departing London Heathrow on March 21st.  Transfers and 25kg luggage per person included.
    And has previously tested out ‘fly and flourish’ itineraries including aqua fit classes, paddleboarding and kayaking at The TUI BLUE Grand Azur in Turkey and The TUI BLUE Atlantic Aeneas Dreams in Cyprus.  TUI offers seven night stays at the 4.5star TUI BLUE Grand Azur in Marmaris from £727 per person on an all inclusive basis, based on two people sharing a double room with balcony, departing Manchester Airport on May 8th.  Transfers and 25kg luggage per person included.
    TUI offers seven night stays at the 5 star TUI BLUE Atlantica Aeneas Resort in Nissi Beach, Cyprus from £952 per person on an all inclusive basis, based on two people sharing a double room with balcony, departing East Midlands Airport on May 1st.  Transfers and 25kg luggage per person included.
    Find out more about all of these holidays at tui.co.uk. All prices correct at time of sending.
    Fans can check out Davina’s Maldivian adventures on her Instagram and TikTok channels.

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    WTTC Celebrates Saudi Arabia’s Milestone Surpassing 100 Million Tourists

    The World Travel & Tourism Council (WTTC) congratulates Saudi Arabia’s achievement of welcoming over 100 million tourists, a testament to the Kingdom’s strategic reforms, visionary investments, and resilience in the face of global challenges. This milestone exemplifies the success of Saudi Arabia’s efforts to transform its Travel & Tourism sector into a key driver of economic diversification and growth.
    The introduction of tourist visas in 2019 and the strategic formation of the Ministry of Tourism in 2020 have been pivotal in aligning the Travel & Tourism sector with the ambitious goals of Vision 2030.
    The National Tourism Strategy and subsequent regulations introduced in 2022 to enhance service quality and development have further propelled the sector forward, setting a strong foundation for sustainable growth and innovation.
    Saudi Arabia’s Travel & Tourism sector has demonstrated remarkable resilience, achieving a 156% increase in international tourist arrivals in 2023 compared to 2019.
    This recovery highlights the effectiveness of the Kingdom’s strategic initiatives, including the streamlined E-visa program and significant investments in tourism infrastructure, which have collectively enhanced the country’s appeal as a premier global tourism destination.ADVERTISEMENTThe achievement of attracting over 100 million tourists underscores the success of Saudi Arabia’s proactive strategy and reform-driven approach to cultivating a vibrant tourism ecosystem.
    This milestone not only showcases the sector’s appeal but also Saudi Arabia’s strategic foresight and adaptability, achieving a significant goal seven years ahead of schedule.
    Saudi Arabia strategic reforms have created a supportive and flexible regulatory environment that encourages investment and innovation.
    Key among these reforms is the restructuring of tourism license fees, tailored to meet specific needs and operations of investors. The Kingdom has also taken significant steps to alleviate the financial burden on the Travel & Tourism sector by reducing annual government fees by almost 22%, with a commitment to further reductions of up to 70%.
    These initiatives are integral to Saudi Arabia’s broader economic diversification strategy and its aim to position tourism as a leading employment sector by 2030.
    As Saudi Arabia continues its path of expansion and strategic reforms within the Travel & Tourism sector, WTTC recognises the Kingdom’s significant achievements and is committed to supporting its ongoing ambitions.
    The global tourism body looks forward to Saudi Arabia’s continued growth and success in establishing itself as a global tourism powerhouse, contributing to the sector’s global recovery and prosperity.

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