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With winter spreading its charm across Dubai, the city has come alive with public outdoor events that invite people to soak up the season’s vibe with unique entertainment, food, shopping and cultural experiences.Ranging from festive markets to art shows, the outdoor events are some of the unique attractions featured in the #DubaiDestinations winter campaign.
Implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), the latest #DubaiDestinations campaign highlights activities and experiences that people can enjoy in the winter. Shaima Al Suwaidi, Director of Brand Dubai, said: “From vibrant markets to enthralling art displays, the latest #DubaiDestinations campaign highlights a range of outdoor events that capture both the spirit of the season and the emirate’s unique character as a winter destination. Through the campaign, we seek to raise the profile of the unique events across Dubai that offer unforgettable experiences for residents and visitors. Weaving together compelling content from diverse stakeholders and creatives, the campaign highlights the places, activities and attractions that make Dubai a top pick among global destinations in the winter.”

Winter markets
Dubai’s sparkling winter markets are some of the most engaging places to visit in the emirate in the cooler months.  The Dubai Shopping Festival (DSF) market on the waterfront promenade of Al Seef corniche is packed with activities, workshops, and entertainment that the entire family can enjoy. Running until 29 January at the charming heritage district, the market offers an extensive entertainment programme. Under the theme of ‘Learning by Doing’, the market celebrates the spirit of passing knowledge from generation to generation. Interactive art installations in four zones inspired by the natural elements Water, Air, Earth and Fire bring to life the rich culture and history of the UAE.ADVERTISEMENT
The Etisalat Market Out of the Box (OTB) to be organised at the Dubai Design District from 19-29 January offers eclectic shopping and cuisine, live entertainment, and activities for the entire family including a skating rink and a padel court. The theme of DSF’s premier alternative shopping destination this season is focused on Korean and Japanese pop culture. Visitors will be able to support Emirati and UAE-based entrepreneurs and discover unique fashion and flavours from dozens of homegrown brands at the event.

Platforms for local products
One of Dubai’s most-loved markets in the winter is the Ripe Market that runs weekly across several scenic locations. With a flagship location at the Dubai Police Academy Park, the Market offers fresh food, diverse crafts and family-friendly entertainment. In addition, indoor pop-ups that retain the charm of the original event are organised at malls. The Market provides a platform for homegrown merchants and local farmers to sell products ranging from arts, crafts and fashion to fruits and vegetables.

Another popular family attraction in the winter is the The Farmers’ Souq launched by the Dubai Municipality. Running until 11 March at the Palm Parks, the initiative is a free agricultural, social and investment platform that seeks to gather Emirati farmers under one roof to sell local produce directly to consumers. The Farmers’ Souq this season features over 50 kiosks displaying high-quality local Emirati farm produce including fruits, vegetables, dairy products, organic products, honey, dates, and herbal products.

Other unique markets that people can visit this season include the My Second Life (M2L) Market. Organised at the DIFC Gate Avenue, the M2L Market offers visitors an opportunity to disconnect from their everyday life and try out new experiences and flavours. Connecting creativity and culture, the market, which runs until 19 March offers immersive experiences and engaging interactions for entrepreneurs, trendsetters, families, and creators.

Yet another unique destination that is on the must-visit list this season is High at the Towers, a peaceful garden area that is home to food trucks and cozy little spots to enjoy comforting street food. Located in the heart of the DIFC district, adjacent to Emirates Towers, High at the Towers is one of Dubai’s best kept secrets.

A walk down memory lane
This winter, Dubai is hosting unique events that take people back in time to savour the magic of bygone eras. The Grand Picnic, a classic car event taking place at Safa Park on 30 January invites residents to display their vintage and sports cars and bikes enjoy a picnic surrounded by cool cars.

Earlier this month, a unique pop-up event called Dubai 80s organised as part of the DSF at the Last Exit Al Khawaneej transported visitors into a visual representation of Dubai in the 80s and early 90s. Dubai 80s aimed to capture the moment in time when the emirate was on the cusp of pivotal change with vintage photo galleries showing pictures of Dubai before its transformation into a global metropolis, photo booths, shows, anime and live performances, old-school gaming arcades, and classic cars, all offering a blast from the past.

Art, music and culture
One of the world’s biggest emerging cultural hubs, Dubai is hosting unique public art events this season. On top of the winter event list is the Quoz Arts Fest, which celebrates great art, music and food with a programme of more than 200 activations. Held under the theme ‘Shift Away’, the 10th edition of the event held from 28-29 January features various installations, immersive activities, and performances by iconic musicians like Saint Levant and Bu Kulthoum.

Providing another memorable art experience for the public this season is Dubai Lights: The Spark Within. Returning for a second season this winter, this event offers with 10 interactive installations by international artists at City Walk. Previously exhibited at the prestigious Amsterdam Light Festival, these landmark exhibits will be seen for the first time ever in Dubai at the event running till 29 January.

In another public art event Dubai Lights: Sea Wonder, visitors to Nakheel Destinations in Palm Jumeirah —The Pointe, Nakheel Mall and Palm West Beach – can explore a magical underwater world featuring immersive activities and aquatic-themed decorations. As part of the show that runs until 29 January, visitors can journey through illustrations and animations of underwater life including life size dolphins, jellyfish, pink coral ornaments, starfish and seashells. Sustainability is at the core of the installations, with every element using recycled, repurposed, or reusable materials.

Running until February 2023, the latest #DubaiDestinations campaign encourages residents and visitors to discover Dubai’s diverse leisure, dining, adventure and family-friendly activities. The campaign is being rolled out over digital, broadcast, print and outdoor media to ensure it reaches large sections of local and international audiences. More content, videos and guides related to the campaign can be found on www.dubaidestinations.ae.

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Ras Al Khaimah Tourism Development Authority (RAKTDA) announces its highest ever annual visitor numbers, with the Emirate welcoming over 1.13M overnight arrivals in 2022, a total increase of 15.6% vs 2021. The results exceed pre-pandemic levels indicating recovery and resilience in a volatile year.
Despite geopolitical and economic challenges, Ras Al Khaimah has become one of the fastest destinations to bounceback. In addition to its record visitor numbers, key 2022 achievements include:
Launched Balanced Tourism – its roadmap to becoming the regional leader in sustainable tourism by 2025Announced the largest foreign direct tourism investment project in partnership with Wynn Resorts, Marjan and RAK Hospitality HoldingIntercontinental Hotels Group (IHG), Mövenpick and Radisson brands entered the destination for the first time, marking a 17% annual growth in hotel supply to over 8,000 keys5,867 keys scheduled to be added over the next few years, a 70% increase on current inventory – among the highest growth rates in the UAE40% increase in international visitors driven by 90+ roadshows, trade fairs, workshops and media events across 24 marketsRecognition in Time magazine as one of the World’s Greatest Places of 2022 and CNN Travel’s best destinations to visit in 2023Opened new attractions, including Jais Sledder, which has seen more than 100,000 visitors since its February opening, and the longest developed hiking trails in the EmirateAchieved a visitor satisfaction score (NPS) of over 80% – far above the industry average of 51Hosted over 50 events including the prestigious Global Citizen Forum, 15th edition of the Ras Al Khaimah Half Marathon, Arab Aviation Summit, DP World Tour and secured the 2023 Minifootball (WMF) World Cup for the first time in the UAETwo Guinness World Record titles at the New Year’s Eve fireworks and drone displayAuthority named one of the Top 10 Great Places to Work in the Middle East 2022Commenting on the Emirate’s strong tourism performance in 2022, Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, said: “It has been quite a year. From January’s announcement of the multibillion-dollar integrated Wynn resort – a project that will usher in a new era of economic development through tourism – to securing two Guinness World Record titles for our New Year’s Eve fireworks and drone display, we have shown just how dynamic we are as a destination. Our success has been led by our agility and responsiveness – and the fact we think like a community, shaping our experiences to appeal to visitors and residents. With a determined focus on diversification, accessibility and sustainability, we are on track for even bigger things in 2023.”
Strong December performance
The impressive full-year figures follow a strong December performance in which the Emirate welcomed its highest ever footfall in one month, with over 128,000 visitor arrivals, representing a 23% increase vs. December 2021. This was bolstered by the Emirate’s record-breaking New Year’s Eve fireworks and drones display, which saw Ras Al Khaimah set two GUINNESS WORLD RECORDS™ titles for of the ‘largest number of operated multi-rotors/drones with a simultaneous fireworks display’ and the ‘largest aerial sentence formed by multirotors/drones. The festivities drew over 30,000 visitors with public events and hotels across the Emirate fully booked, making it the most visited show to date.ADVERTISEMENTSustainable agenda for 2023 and beyond
Under its bold new approach to sustainability – Balanced Tourism, the Emirate will become the regional leader in sustainable tourism by 2025, placing all aspects of sustainability at the centre of its investment, from environment and culture to conservation and liveability.
As part of this, the tourism authority aims to award more than 20 businesses with tourism certifications in the first year with the ultimate goal of obtaining the internationally recognised “Sustainable Tourism Destination” certificate for Ras Al Khaimah in 2023.
Promoting employee well-being, the tourism authority was named one of the Top 10 Great Places to Work in the Middle East 2022 – the highest placed government entity – as well as one of the Best Workplaces for Women and a Great Place to Work in 2021, the first and only organization in Ras Al Khaimah to be awarded this certification. The Authority has also introduced RAKFAM, a series of initiatives aimed at enriching connectivity, community life and facilities for tourism sector employees in the Emirate.
Driving international tourism
2022 also saw a 40% increase in international visitors, with key source markets including Kazakhstan, Russia, the United Kingdom, Germany and Czech Republic. This was driven by a series of partnerships with airlines and leading tour operators to target emerging and growing source markets, supported by 90+ events and roadshows in 24 markets worldwide. In a further boost for the Emirate’s accessibility, Ras Al Khaimah also received three luxury cruises in 2022, welcoming over 2,500 passengers and crew. With a focus on developing its burgeoning cruise sector, the Emirate aims to attract 50 cruise ship calls each season, and over 10,000 passengers within the next few years.
Boosting the tourism and hospitality offering
New hotels and resorts opened in 2022, increasing the Emirate’s inventory by 17% to reach over 8,000 keys. The Intercontinental Hotels Group (IHG), Mövenpick and Radisson brands entered the destination for the first time with the opening of the InterContinental Mina Al Arab, Mövenpick Resort Al Marjan Island and the Radisson Resort Ras Al Khaimah Marjan Island.
With 19 upcoming properties, including global brands like Marriott, Millennium, Anantara and Sofitel, and 5,867 keys in the pipeline over the next few years, a 70% increase versus current inventory and one of the highest development rates in the UAE, Ras Al Khaimah’s tourism vision continues to gain momentum.  A major addition will be the multibillion-dollar integrated resort development with Wynn Resorts in 2026, announced early last year. The multipurpose integrated resort marks the largest-of-its-kind foreign direct investment in Ras Al Khaimah and will include 1,000+ rooms, shopping, meeting and convention facilities, spa, more than 10 restaurants and lounges, extensive entertainment choices, and gaming area.
Another key feat for last year was Ras Al Khaimah’s inclusion in Time magazine’s World’s Greatest Places of 2022 – a highly coveted list of 50 must-visit global destinations – in recognition of its adventure offerings and stunning, unique topography and geodiversity. To further bolster the Emirate’s nature positioning and attract both international and domestic visitors, the Ras Al Khaimah Tourism Development Authority also announced the opening of key new sustainable attractions, including the Jais Sledder, the region’s longest toboggan ride, which has welcomed over 100,000 visitors since opening in February.

Growing Ras Al Khaimah’s position as a world-class events hub
The Emirate’s position as a leading sporting destination went from strength to strength, with over 50 events hosted. Highlights included the 15th RAK Half Marathon, 23rd Annual Gumball 3000 rally, the first-ever Middle East route for the world-renowned supercar rally, the UAE Tour cycling and the DP World Tour golf championship. Ras Al Khaimah also won the competitive bid to host the 2023 Minifootball World Cup, beating Budapest and Manila to add the mega international football competition to its growing roster.
Additionally, the Emirate hosted numerous events and conferences, including the Arab Aviation Summit for the second consecutive year and the first Pacific Asia Travel Association Annual Summit in the Middle East. It also secured a three-year partnership with the Global Citizen Forum to host its prestigious annual summit.
To find out more about the wealth of experiences in Ras Al Khaimah, please visit visitrasalkhaimah.com or visitjebeljais.com

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Charger untraceable. A socket behind locks. Or no luck after 10 attempts. For the growing population of electric drivers this kind of charge anxiety is the major disadvantage of EV ownership. New booking site SleeperCharger ensures this will be a thing of the past.Via SleeperCharger.com travellers can choose out of 60.000 hotels with Guaranteed a charger within 250 metres.
What’s new? Isn’t this already available at regular booking sites?
At regular booking sites you can tick the box “charging at accommodation”. However, this information is based solely on what the proprietor says. Research by SleeperCharger shows that the chargers are simply not available at 40% of hotels that say they have an EV charger.
SleeperCharger has partnered with Expedia Group to offer 10,000 business hotels, holiday resorts and boutique accommodations with Guaranteed charging facilities onsite. Leveraging Expedia Group’s new Rapid 3 API, SleeperCharger.com lists reviews, scores and other facilities as well as leveraging Expedia Group’s dynamic prices for instant search and book functionalities.
SleeperCharger.com also links 50.000 hotels with public charging stations within 250 metres. The company is now the only and largest provider of hotels with guaranteed chargers available within a 5 minute walk. After a long drive and an almost empty battery, this offers peace of mind and a carefree trip.ADVERTISEMENTDriven entrepreneurs with a track record in sustainable travel and mobility
Behind SleeperCharger are two driven entrepreneurs, Andrew Morten and Victor van Tol.  Andrew Morten previously founded the travel companies TravelEssence, Little America- Downunder and America travel specialists. Victor van Tol is the founder of SnappCar, one of the largest European car-sharing platforms.
Personal frustration provided the spark to start the company
Andrew booked a place in Vosage National Park in France which said to offer a charging station. It was a standard 240-volt plug that blackout half the property.While skiing with his son in Winterberg, Germany Victor nearly ran out of battery and had problems with charging stations that were not there or were not functioning.Sustainability is at the heart of the company. That is why it automatically offers CO2 overcompensation in the price for every hotel booked. The compensation is done through certified Gold Standard compensation projects.

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The Tourism Authority of Thailand (TAT) is strengthening the ongoing “Visit Thailand Year: Amazing New Chapters” campaign towards a meaningful travel direction.Underlining the kingdom’s soft power foundations and experience-based tourism, key strategies include elevating supply and sustainable standards, and raising awareness among stakeholders about the importance of being hospitable hosts to all visitors.
In its first year, the ‘Visit Thailand Year 2022’ campaign was at the forefront of the kingdom’s efforts to drive the Thai economy forward. Thailand welcomed 11.8 million international tourists and recorded 189 million domestic trips – a milestone achievement that reflected the successful restoration of the country’s tourism industry from the concerted efforts of all stakeholders.
With this tourism revival continuing to pick up momentum amid volatile global challenges, Thailand is aiming for 2.38 trillion Baht in overall tourism revenue in 2023 – representing a return to 80% of the pre-pandemic level seen in 2019.
Mr. Yuthasak Supasorn, TAT Governor, said “The 2023 target is a result of a carefully planned strategy to continue the milestone achievement of 2022. The “Visit Thailand Year 2023: Amazing New Chapters” campaign represents a commitment from TAT and all stakeholders in the public and private sectors, as well as the Thai people to maintain tourists’ confidence in Thailand as a preferred tourist destination.”
Through the “Visit Thailand Year 2023: Amazing New Chapters” campaign, TAT is placing emphasis on the promotion and development of high value and sustainable tourism in Thailand. This includes elevating the tourism supply (Shape Supply) with an aim to offer experience-based tourism, and leveraging the kingdom’s 5F soft-power foundations – Food, Film, Festival, Fight and Fashion – to offer meaningful travel experiences in Thailand.ADVERTISEMENT“Amazing Thailand” branding
TAT will continue to communicate and strengthen the long-standing ‘Amazing Thailand’ branding in its global campaign. This will be accentuated by the “Amazing New Chapters” concept to promote Thai soft-power cultural values and inspire travellers from around the world to visit Thailand once again, and further reaffirm the kingdom’s well-established status as one of the world’s most popular holiday spots.
Meanwhile, it is introducing the new “Create Your Right Moment” concept in its domestic campaign to inspire domestic travellers to travel more within the country.
“Amazing 5F and More”
TAT is introducing the new “Amazing 5F and More” concept, aimed at delivering meaningful travel experiences in various aspects such as wellness, luxury, and Thainess. At the same time, it is placing focus on enhancing the quality of tourism products and services in order to drive the Thai tourism industry towards sustainable growth. Among key activities include the Good Host New Chapter Season 2 project, the Amazing Thailand Safety and Health Administration (SHA) certification, and the 14th Thailand Tourism Awards.
A series of events to highlight the kingdom’s 5F soft-power foundations – Food, Film, Festival, Fight and Fashion – will take place throughout the year.
Food – at least two events are planned: Amazing Thai Tastes during March-June and Bangkok International Food Festival in June.Festival – events include Chinese New Year in January, Songkran Thai New Year in April, and Loi Krathong in November.Film – the Amazing Film Festival Experience in August, while a Y series Meet & Greet event is being planned.Fight – Amazing Muay Thai Festival in February.Fashion – Valentine Fashion TV Beach Award Festival in February.Policy and Planning
To drive tourism towards sustainability, TAT is adopting the BCG Model to highlight Gastronomy Tourism. By collecting and analysing data under ‘From Policy Lab to Real Product’ strategy, TAT has come up with the Best Practice Model to showcase organic cuisine and to transform to inclusive business and smart organic farmer, which leads to generating income for the local community.
You may also be interested in:  Four Seasons Hotel Amman voted #1 Top City Hotel in Jordan by Travel + Leisure readersTechnology and Innovation
Seeing ‘Digital as a Game Changer’, TAT leverages technology and innovation to add value and transform Thai tourism to Smart Tourism. It is tapping into Digital Asset holders via the TAT NFTs projects, promoting Thai tourism products and services with virtual arts and Metaverse. It introduces the ‘3I’ concept: Intelligence – using Big Data and building Digital Literacy for TAT employees, Innovation – developing new innovation and Travel Tech, and Investment – investing in digital transformation, such as Start-up, Venture Capital, Cloud funding, etc.
TAT is committed to developing its human resources to be ready to support and collaborate with the Thai tourism industry, while strengthening and improving its work processes through innovation and technology.
International Market
TAT is adopting the ‘Great Resumption Episode II’ strategy for short-haul markets.This include:
1)  China is back – Placing focus on tapping emerging segments and enhancing cooperation with the airlines to increase air access flights to cater to the increasing demands and promoting new modes of travelling, such as an overland border.
2) 7 Digits Target – Focusing on rapidly growing markets, such as China, Malaysia, India, and South Korea, as well as cooperating with partner agents and airlines.
3) Colour Your Life by Amazing Thailand – Seamlessly integrating the Amazing Thailand brand in the tourist’s slice of life through on-site and virtual marketing promotional events.
4) Responsible Tourism – Supporting CSR and responsible tourism projects, such as Reborn the Nature to advocate tourism sustainability.
5) 2 Tier, Second to None – Encouraging visitors to visit the emerging destinations, while sourcing new tourist segments from secondary cities in South Korea, China, India, Vietnam, and Malaysia.For long-haul markets, TAT is adopting the ‘A-B-C-D Fast Forward’ strategy.
A – Airline Focus to continue the collaboration with the leading airlines; such as, Qatar Airways, Etihad, and Oman Air to expand new routes and increase the frequency of direct flights.
B – Big Cities and Beyond to penetrate new markets in major and secondary cities; such as Bucharest in Romania, and Sofia in Bulgaria.
C – Collaboration is Key to work with new partners including airlines; such as, Delta Airlines, Air Canada, FlyDubai, and Aeroflot, and online travel agency; such as, Almosafer and SAGA Holidays.
D – Destination for All to promote Thailand as an “All-year round Destination” to meet the demand for visitors with regardless of seasons and with all segments including family, medical and wellness in the Middle East or the LGBTQ+ in Europe and America.
Domestic Market
TAT is placing focus on ‘Value over Volume’ under the new ‘Travel Thailand in Limited Edition’ concept highlighting the 5F Soft Powers to cater to the various needs of domestic travellers.
Various events are being planned for 2023 to inspire domestic travel, including Travel 365 days in Amazing Thailand, Vijit Thailand 2023, and Amazing Thailand Festival Experience 2023.
TAT is also continuing its efforts to encourage domestic travellers to visit emerging destinations during weekdays to expand the expenditure and balance the capacity of the destinations.
2023 Targets
TAT expects to welcome 25 million international tourists and inspire 250 million domestic trips in 2023. The target for overall tourism revenue is 2.38 trillion Baht comprising 670-880 billion Baht from domestic tourism and 1.5 trillion Baht from international tourism.

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Cruise Lines International Association (CLIA) has released results from a new consumer sentiment survey, showing the demand for cruise holidays continues to increase.The survey was carried out with 4,500 domestic and international travellers. It reveals that for UK passengers:
91% of respondents who have cruised previously said they intend to take a holiday at sea again, a 14% increase from 2019Of those who have never cruised, 72% are open to cruising, a 1% increase from 2019Of these two groups, 58% say they will book a cruise in the next two years61% of respondents who have cruised previously said they later returned to a destination they had first visited via cruise ship. The Mediterranean and Caribbean are the most re-visited destinations.
Andy Harmer, CLIA UK & Ireland managing director, said: “With the crucial Wave booking period now well under way, 2023 is shaping up to be a very positive year for the cruise industry, so we’re thrilled to see this level of interest and demand from holidaymakers. The incredible array of cruise ships, destinations and onboard experiences means there really is something for everyone who is considering a sea getaway.”
The sentiment data is based on an independent, international survey of 4,500 holidaymakers in nine countries: the UK, France, Germany, Italy, Spain, the USA, Canada, Australia and Brazil.

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A few days before the start of FITUR, the airline and the Spanish Tourism Institute present a campaign to promote Spain among the nearly seven million travellers who fly with Iberia between America and Europe each year.In an event led by the actors Gorka Otxoa and María Castro, which will be attended by the Minister of Industry, Commerce and Tourism, Reyes Maroto (TBC), this afternoon, at the Madrid Matadero cultural centre, Iberia and Turespaña will unveil a very special tourism marketing campaign to bring the best of Spain to the world.
At FITUR´s door, Iberia and Turespaña will present a project on which they have been working during 2022 to promote Spain among the nearly seven million customers who fly with Iberia each year between Europe and America.
One of the key parts of this project is the new on-board safety video that will be shown on the 36 aircraft in Iberia’s long-haul fleet, which operate the American´s airline routes: 26 destinations in 17 countries, including the United States, Argentina, Colombia, and Mexico, where Turespaña is focusing on attracting high-income visitors to our country.50% of Iberia´s long-haul travellers are connecting passengers via Madrid coming from any of the more than 50 destinations in Europe offered by the airline, thereby maximising the impact on potential international visitors to Spain.
“This collaboration with Iberia allows us to directly reach its millions of customers who arrive on its long-haul flights and show them that in Spain they can enjoy not only our beaches and good weather, but also rich cultural and gastronomic experiences, and exceptional leisure choices. The video reflects the diversity and richness of our nation, its natural landscapes, its vibrant cities, the north and the south, its islands, the coast, and mainland Spain, still undiscovered by many travellers. Places, all of them, where you can enjoy memorable experiences”, says Miguel Sanz, General Director at Turespaña.
In addition to the on-board safety video, which will be shown at the start of Iberia´s flights as part of the security protocol, Iberia and Turespaña launched a tourism promotion campaign in the media -showing outdoor locations in the abovementioned cities- and on social networks.ADVERTISEMENTSingular Enclaves
The on-board safety video that Iberia will offer in collaboration with Turespaña showcases Spanish talent in all disciplines and explores privileged enclaves of our geography.
The video takes off with the actress Itziar Ituño walking through the streets of Madrid to arrive at the Teatro Real, where Iberia’s cabin crew welcomes her.
The music and images show us a panoramic view of Toledo, where the singer Rozalén receives instructions on the use of electronic devices on board.
The singer keeps her mobile phone in a backpack that becomes the hand luggage of the judoka Niko Shera, accompanied by Iberia’s cabin crew, as he wanders through the Plaza del Obradoiro, in Santiago de Compostela.
The images take us to a cliff in Finisterre where the judoka follows the instructions on placing his hand luggage, leaving the plane’s aisles and evacuation routes free.
We then jump to Lanzarote; on a volcanic beach, the gymnast Ray Zapata simulates the position of the backrest for take-off and landing, how to raise the window blind, and how to fold up the footrest and table.
Ray’s last pirouette takes us to Barcelona, to the workshop of the designer Teresa Helbig, where we learn how to fasten the seat belt, while the dressmaker fits the Iberia crew with the uniform that she designed, and that the airline debuted last year.
The cabin crews walk, as if they were moving down the aisle of the plane and arrive at the Alhambra in Granada. The columns of the Court of the Lions simulate the exit doors, four on each side of the plane. This time it is the painter Pedro Paricio who listens to the instructions.
From a magical door in the Alhambra, the cabin crews jump onto a rescue boat wearing life jackets and, by their side, the sailor Silvia Más, listens, surprised, to their instructions as she sails along the coast of Mallorca.
The video jumps back to Dabiz Muñoz’s kitchen to explain the use of the safety mask in case of an emergency on board.The movements of the Madrid chef lead us to another visual artist, Susso33, who also puts on a mask to paint, on the City of Arts and Sciences in Valencia, a large no smoking on board sign.
And back to the Teatro Real in Madrid: Itziar Ituño is already preparing to take off while checking the safety instructions. The curtain closes with the message “happy flying”.
Support for Spanish talent
All the participants in the safety video are part of the Talent on Board project that Iberia launched in 2019, with the aim of supporting Spanish and Spanish-speaking talent, and as one of the pillars of its brand mission: to connect people and cultures, generate prosperity, all with a Spanish accent.
As part of its on-board talent project, Iberia has already supported more than 100 sports, culture and R+D+i initiatives. “After more than three years marked by the pandemic, we want to give new impetus to our Talent on Board project, because it is undoubtedly one more way of addressing Iberia’s mission while being consistent and inclusive and valuing the best of our culture and language, which we share with Latin America”, says Gemma Juncá, Director of Marketing and Brand at Iberia.
The latest talent to join the project is Julieta Venegas who will close the event with a musical performance.

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Air Canada Prepares for Winter Holidays

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Trip.com Group, the leading global travel service provider, has seen mainland Chinese demand for travel continue to surge in the run-up to the Lunar New Year holiday season.This comes after the decision last month by mainland China to officially abolish all quarantine restrictions for inbound visitors from 8 January.
Since the announcement on 26 December 2022, Trip.com Group has subsequently seen a huge increase in searches and the volume of travel bookings.Flight bookings and destination search trends
On Trip.com Group’s leading Chinese language travel service platform Ctrip, between 26 December 2022 and 5 January 2023, search interest for outbound flights from mainland China increased by 83% compared to the two-week period prior, with outbound flight bookings increasing by 59% over the same period.
Bookings show the most popular cross-border destinations include: Macau, Hong Kong, Taiwan, Thailand, Australia, Singapore, the United States, Malaysia, the United Kingdom, and Indonesia.
Lunar New Year TrendsADVERTISEMENTWith millions set to be on the move during the Lunar New Year holiday in China, also known as Spring Festival, which takes place from 21 – 27 January 2023 and the first major holiday following the liberalisation of border policies, outbound bookings for trips have grown significantly.
Analysis of Ctrip data shows overseas travel for the seven-day Lunar New Year holiday surged by 540% compared to last year’s Spring Festival; and the average cost of bookings was revealed to have risen by 32% year-on-year.
Ctrip data also shows airline bookings from mainland China to Hong Kong increased by 18 times compared with the previous year, following the announcement to ease restrictions. The number of airline bookings to Hong Kong has also increased by 36% month-on-month. Similarly, the search popularity of Hong Kong on the platform was more than double that and increased by 85% month-on-month.
Taking a deeper look, the top ten most popular domestic destinations for the Spring festival are Shanghai, Beijing, Sanya, Guangzhou, Chengdu, Shenzhen, Kunming, Hangzhou, Chongqing and Haikou.
Southeast Asia Shines as Top Outbound Destination
As of January 12, 2023, in the run-up to the Lunar New Year holiday, overall travel bookings of mainland Chinese tourists to Southeast Asian countries increased by 1026% compared with the same period last year. The number of air ticket bookings from mainland China to Southeast Asia increased by 864% year-on-year, and the top 5 most popular destination countries for mainland Chinese tourists traveling to Southeast Asia during the Lunar New Year holiday are: Thailand, Singapore, Malaysia, Cambodia, and Indonesia.
According to Ctrip’s data, from December 27 to January 11, Thailand stands out as a top destination for Chinese tourists during the Spring Festival holiday on the platform. During the same period, inbound travel bookings from Thailand to mainland China increased by 101% year-on-year.
In addition to this, as of January 12, the number of mainland tourists traveling to Singapore for the Lunar New Year holiday increased by 499% year-on-year, Malaysia saw an increase of 584% year-on-year, with Cambodia and Indonesia each increasing by more than 10 times year-on-year.
A Welcoming Return for Chinese Tourists
With the adjustment of mainland China’s entry and exit policy, the cross-border travel market is also picking up with embassies and tourism boards across the world targeting Chinese tourists aiming to attract them back to visit their countries.
One example is The Tourism Authority of Thailand (TAT) who launched a campaign called ‘CHINA IS BACK’, to welcome the return of Chinese tourists. They expect more than 300,000 Chinese tourists to visit Thailand in the first three months of 2023 alone.
Trip.com Group’s first livestream broadcast targeting the outbound mainland Chinese audience recorded sales of more than 20,000 room nights amounting to a Gross Merchandise Value of over RMB 40 million (THB 197 million). The livestream session was supported by the Tourism Authority of Thailand (TAT), which has been collaborating closely with Trip.com Group over the years. TAT Governor, Mr Yuthasak Supasorn, joined the broadcast and interacted with viewers.
Hosted by Trip.com Group Vice President Sun Tianxu and presenter Xiao Yu, the livestream session featured almost 60 products, including attractions tickets and staycation packages at hotels across Thailand such as The Peninsula Bangkok, Capella Bangkok, InterContinental Pattaya Resort, and Banyan Tree Krabi.

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Universal Parks & Resorts announces a one-of-a-kind theme park, unlike any other in the world, specifically designed to inspire fun for families with young children. The new park concept, set in a lush green landscape and featuring immersive themed lands, celebrates Universal’s iconic brand of entertainment, humor and innovation and brings to life its beloved characters and stories in ways that will wow even the youngest theme park goers.
The proposed park will be designed to be more intimate and engaging for younger audiences and will be sized for a regional audience.  It will be full of family-friendly attractions, interactive and playful shows, character meet and greets, unique merchandise and fun food and beverage venues. Although smaller in size, it will still carry the same quality as Universal’s other larger resort destinations.
Part of 97 acres of land recently purchased by the company, the proposed park also has plans for an adjacent themed hotel and room for expansion. The entire area is intended to have a completely different look, feel, and scale than Universal’s existing parks and will appeal to a new audience for the brand. 
Universal Parks & Resorts selected the city of Frisco, in North Texas, as the area for this new concept given the city’s growing population and ability to attract businesses to the area. The proposed location for the new concept is ideally situated east of the Dallas North Tollway and north of Panther Creek Parkway.
“We are excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” said Page Thompson, President, New Ventures, Universal Parks & Resorts. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.” ADVERTISEMENT“Frisco is one of the fastest growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family,” said Frisco Mayor Jeff Cheney. “This new Universal concept will continue to enhance our tax base, expand employment opportunities and bring even more fun to Frisco benefiting our residents, businesses, and visitors.”
More details about the project will be revealed over time. To stay informed, visit Corporate.UniversalParks.com.

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