Tourism, Organisations & Operators,

Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), team up with Moroccan National Tourist Office to showcase the magic of the country.
Wego continues to partner with leading tourism boards globally to provide more choice for travelers and promote the best of those destinations, making it easier for travelers to discover their unhidden charms.
Through the company’s cutting-edge platform, travelers will be empowered to explore Morocco’s hidden gems through immersive virtual experiences, curated itineraries, and tailored suggestions that cater to their unique preferences.
Mamoun Hmedan, Chief Commercial officer and Managing Director, MENA and India, Wego said: “We are excited to embark our partnership with Moroccan National Tourist Office. This partnership is set to inspire and captivate travelers worldwide, igniting a sense of wanderlust. We recorded over 39% increase in the number of searches to the country in 2023 in comparison to the same period last year, with over 2 million searches so far. We are looking forward to forging a long-lasting relationship with the board.”
Morocco offers a diverse range of experiences for all types of travelers during the summer.ADVERTISEMENTFor history and culture enthusiasts, exploring the ancient medinas of cities like Marrakech and Fes is a must. Immerse yourself in the bustling souks, admire stunning architectural masterpieces like the Koutoubia Mosque, and visit historical sites such as the iconic Jardin Majorelle.
Nature lovers can embark on an adventure to the Sahara Desert, where they can experience the magic of camel trekking, spend a night under the starry desert sky, and witness mesmerizing sunsets over the golden dunes.
Beachgoers can head to coastal towns like Essaouira or Agadir, where they can relax on pristine sandy beaches, try water sports like surfing, or savor delicious seafood.
Food enthusiasts can indulge in the aromatic flavors of Moroccan cuisine, sampling tagines, couscous, and traditional mint tea in local restaurants or joining cooking classes to learn the secrets of Moroccan culinary delights.
With its vibrant markets, captivating landscapes, rich heritage, and warm hospitality, Morocco offers an unforgettable summer experience for travelers of all interests.

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Dubai is officially ahead of its 2019 tourism levels, which was a record-breaking year for the emirate. Dubai Tourism’s May 2023 data recorded 7.39 million international visits YTD, slightly higher than May 2019’s 7.16 million.It is hoped by the Dubai government that the city will beat its FY 2019 numbers by the end of 2023.
The majority of Dubai’s top 20 source markets are all ahead of May 2019 levels too. India accounted for 1.038 million visitors up to May 2023 compared to 846,000 in May 2019.
It is hoped by the Dubai government that the city will beat its FY 2019 numbers by the end of 2023.
The majority of Dubai’s top 20 source markets are all ahead of May 2019 levels too. India accounted for 1.038 million visitors up to May 2023 compared to 846,000 in May 2019.
ADVERTISEMENTIt is hoped by the Dubai government that the city will beat its FY 2019 numbers by the end of 2023.
The majority of Dubai’s top 20 source markets are all ahead of May 2019 levels too. India accounted for 1.038 million visitors up to May 2023 compared to 846,000 in May 2019.
During this year’s City Briefing, Issam Kazim told the emirate’s hospitality leaders he wants to convert holiday-makers into residents.

Kazim said: “Today we have two new KPIs. We want to make sure Dubai continues to be one of the best cities to work in, and more importantly, one of the best cities in the world to live in.”
Source: Hotelier Middle East

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Brand USA, the destination marketing organization for the United States, announces the impending retirement of Chris Thompson as President and CEO, effective May 31, 2024.After a successful tenure of leading the organization, Thompson has decided to step down and pursue life beyond work.
During his time as President and CEO, Thompson has played a pivotal role in promoting the United States as a premier travel destination. Under his leadership, Brand USA has achieved remarkable milestones, including increased international visitation, and enhanced global awareness of the diverse offerings across the country.
Thompson’s strategic vision and unwavering commitment to excellence have been instrumental in driving Brand USA’s success. His dedication to fostering partnerships with industry stakeholders, government agencies, and international organizations has strengthened the organization’s position as a global leader in destination marketing.
“It has been an incredible privilege to serve as President and CEO of Brand USA,” said Thompson. “I am immensely proud of what we have accomplished together, and I am confident that the organization will continue to thrive under new leadership.”
The Brand USA Board of Directors expressed their gratitude to Thompson for his exceptional leadership and significant contributions to the organization. “Under Chris’s strategic guidance, the Brand USA team has kept the USA the preferred travel destination in the world”, stated Todd Davidson, Chair of the Brand USA Board and CEO of Travel Oregon. “Chris’s integrity, tenacity, passion and belief in the power of the travel and tourism industry to bring prosperity to all Americans, fueled the advancement of the US travel and tourism industry and established an organizational foundation of innovation, resiliency and future-focused confidence. We all wish him the very best in his retirement.”ADVERTISEMENTThe search for a new President and CEO is commencing, and Brand USA is committed to finding a successor who will build upon Thompson’s legacy and continue to drive the organization forward. The Board of Directors will work closely with an executive search firm to identify a candidate with the necessary expertise, vision, and passion for promoting the United States as a global travel destination.

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In preparation for a significant surge in tourism, Saudi Arabia has established a new investment firm. The Public Investment Fund (PIF) has proudly introduced the Saudi Tourism Investment Company (Asfar), aimed at bolstering the growth of the country’s tourism sector.
Asfar’s primary focus will be on investing in novel tourism projects and developing alluring destinations within various cities across the Kingdom. This includes the enhancement of hospitality, tourist attractions, retail, and food and beverage offerings, as well as investing in the local tourism value chain.
Mishary Alibraheem, Head of Entertainment, Leisure and Sport sector in MENA Investments at PIF, said: “Asfar will activate the role that Saudi Arabia’s cities play in supporting the national economy. It will enable each city to make the most of its unique tourism offering, further diversifying and enriching the tourism and entertainment experience in Saudi Arabia.
“PIF tourism projects and companies are working side by side, supporting and strengthening the tourism ecosystem.
“The creation of the company is in line with PIF’s strategy to create opportunities in the tourism sector and reinforce strategic partnership opportunities with the private sector, creating jobs and diversifying sources of income for the local economy in line with Saudi Vision 2030.”ADVERTISEMENTAsfar’s missionThe company’s core mission is to foster an environment that facilitates private sector co-investment opportunities while also creating an appealing space for local suppliers, contractors, and small and medium-sized enterprises (SMEs) to partake in tourism project and destination development.
By promoting healthy competition, Asfar aims to enrich the diversity and quality of the hospitality and tourism experiences available in the country. Leveraging Saudi Arabia’s advantageous strategic location between Asia, Africa, and Europe, as well as the competitive edge of its cities, the company seeks to capitalize on the nation’s natural beauty and cultural richness, enhancing tourism experiences.
Through these efforts, Asfar looks to attract both domestic and international tourists to explore a plethora of untapped destinations across the country. In doing so, the company envisions contributing significantly to the national goal of attracting 100 million visitors annually by the year 2030.
Source; Hotelier Middle East

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Buoyed by the full recovery of Jamaica’s tourism, Hon Edmund Bartlett, Minister of Tourism is targeting 250,000 visitors from Latin America (Latam) over the next 5years.The move forms part of the Minister’s aggressive push to reengage this large source market.
“The Latin America region has over 600 million people and represents one of the largest source markets for Jamaica that we must capitalize on. With travel fully returned and the potential of new airlift out of the region, we are building out strategies to attract these visitors,” said Minister Bartlett.Copa Airlines remains the strongest airline partner with an increased frequency of 4 flights weekly to Montego Bay and Kingston, with the aim of providing 5 flights weekly by Q1 in 2024.
“Now is the time for Jamaica, a sought-after destination, to leverage this very lucrative market as part of our drive to welcome 5 million visitors by 2025. With 20 thousand rooms coming on stream in Jamaica, we will need to engage our airline partners for more airlift and seats, our tour operators, and create more investment to support this drive,” said Minister Bartlett.
In 2019, Jamaica welcomed over 38 thousand visitors from Latam, and the island was poised to increase this number in 2020, but then COVID hit. Coming out of the pandemic, in 2022, Jamaica was able to welcome over 22 thousand visitors from the region.“The signs of interest for travel from Latam to Jamaica are strong, and we are ready to showcase our authentic culture and unique offerings,” said Director of Tourism, Donovan White.Minister Bartlett is in Latin America with a team of senior tourism representatives as part of a high-level strategic reengagement of the region.
Jamaica was named the Caribbean’s Leading Destination 2022, for the 16th straight year at last years World Travel Awards.  Jamaica also scooped the award for Caribbean’s Leading Cruise Destination 2022, Caribbean’s Leading Tourist Board 2022, for the 14th year in a row and Caribbean’s Leading Nature Destination 2022.ADVERTISEMENT

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The Minnesota Zoo Treetop Trail, the world’s longest elevated pedestrian loop, is now officially open to the public. The 1.25-mile Treetop Trail takes guests to new heights – up to 32 feet above the ground – as they travel into the trees and gain new perspectives of many Zoo animals, including tigers, moose, bison, and camels. The Treetop Trail will be open year-round for guests to experience Minnesota’s four seasons.
Minnesota Lieutenant Governor, Peggy Flanagan, helped kick off the historic grand opening by proclaiming it “Minnesota Zoo Treetop Trail Day” in the state in front of an enthusiastic crowd of nature, animal, and zoo lovers.
“The Minnesota Zoo has always been a special place for our family. By creating new opportunities to get outdoors and encouraging Minnesotans of all ages to take new perspectives, the Treetop Trail is a treasure and a true gift to Minnesotans,” said Lieutenant Governor Peggy Flanagan. “The Treetop Trail takes us one step closer to making Minnesota the best state for kids and families – for generations to come. I’m grateful to everyone who put their time, energy, and care into making this vision a reality.”
In his opening remarks, Minnesota Zoo Director John Frawley proclaimed that the Treetop Trail is a gift for Minnesotans. “The Treetop Trail will provide an accessible and immersive pathway to nature for all ages, abilities, backgrounds, and communities.”
Opening appropriately on World Nature Conservation Day (July 28), the Treetop Trail reaffirms the Minnesota Zoo as a worldwide leader in wildlife conservation and as a trusted nature destination. The Minnesota Zoo opened in 1978 with a mission to connect people, animals, and the natural world to save wildlife.ADVERTISEMENT“For the last 45 years, the Zoo has done a tremendous job connecting people and animals. The Treetop Trail allows us to reimagine the traditional zoo experience and further the connection between people and the natural world,” said Frawley.
The Treetop Trail gives guests year-round access to hundreds of acres of hardwood forest, ponds and marshes, and the diverse wildlife that calls Minnesota home. And, of course, a bird’s eye view for bird watchers. It adds more than 70,000 square feet to the Zoo and includes 22 bump-out overlooks to enhance the viewing experience while walking the trail.
Integrating into the Minnesota Zoo’s original monorail track, which opened in 1979 and was retired in 2013, the Treetop Trail is the ultimate reuse construction project. Planning began in June 2018 and a ceremonial groundbreaking was held in April 2022. “Thanks to the full support from our Boards, legislative and government champions, as well as the philanthropic community, we have secured $39 million in public and private partnership to support our Step Into Nature campaign and this transformational project,” said Frawley.
The Zoo contracted with award-winning Snow Kreilich Architects; engineering firm Buro Happold (known for its work on the High Line in New York City); TEN x TEN Landscape Architecture and Urbanism; and construction partner, PCL. Together, they have been committed to minimizing disruptions to the Zoo’s animals and guests before, during, and after construction of the trail.
The Minnesota Zoo would like to express profound gratitude to the following for their support of the Treetop Trail: State of Minnesota, K.A.H.R. Foundation, Shakopee Mdewakanton Sioux Community, Target, Best Buy Foundation, Hubbard Broadcasting Foundation, Flint Hills Resources, and hundreds of individual donors.
To learn more about the Minnesota Zoo’s Treetop Trail, please visit mnzoo.org/treetoptrail.

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On the heels of a record-breaking year in travel and tourism for Puerto Rico, Discover Puerto Rico, the Island’s official Destination Marketing Organization (DMO) reflects on a groundbreaking five years of continued growth for Puerto Rico’s tourism economy, following a powerful brand evolution for the Island that has placed data-backed strategies at the forefront of award-winning marketing efforts.
Since its inception in July 2018, Discover Puerto Rico has effectively created and implemented multi-channel marketing tactics and campaigns designed for the progression of the destination and DMO, to help advance its mission of bringing prosperity to Puerto Rico by positioning the Island as a premier destination for leisure, business, and event travel. From being named among Fast Company’s “World’s Most Innovative Companies” in 2023 to winning three Emmy Awards for its series “Sounds like Puerto Rico,” and hosting superstar Jimmy Fallon on-Island for a show taping, the DMO has excelled in both its creativity and execution in its mission.
“Despite facing some of the most extreme challenges in recent history, including natural weather events and the COVID-19 pandemic, our team led the travel inspiration that resulted in record-breaking numbers through strategic practices alongside local stakeholders, that drove travelers to the Island when we needed it most,” said Brad Dean, CEO of Discover Puerto Rico. “I’m beyond proud of our accomplishments and look forward to continuing our visitation growth and further solidifying our standing as a best-in-class Destination Marketing Organization.”
Following a data-driven and agile approach to marketing, Discover Puerto Rico has propelled economic prosperity for the people of Puerto Rico through the tourism sector and elevated the Island on a global scale, including global marketing in Canada, the United Kingdom, Spain, Colombia, among others in addition to the U.S. In recent years, the Island has reported peaks in incoming travelers, record revenues and more local tourism employees than ever. Highlight statistics include:
Approximately $8.7 billion in revenue was generated by travel and tourism through June 2023, a 63% increase from 2018 highs. (Tourism Economics)More than 5.6 million passengers arrived at the Luis Muñoz Marín International Airport in the last fiscal year, an 8% increase over FY 21-22. (Aerostar)The Island now employs the most individuals in travel and tourism related jobs ever, over 93,600, a 22% increase over the previous high in 2019. Employment in the leisure and hospitality sector in Puerto Rico has increased by 12.8% compared to pre-pandemic levels, while employment numbers in the U.S. remain 4% below when considering the same period. (Bureau of Labor Statistics) Breakthrough creative campaigns that elevate Puerto Rico’s culture and diverse tourism offerings, paired with targeted media relations and thought leadership efforts, and award-winning content through owned channels, have driven massive results for the destination and the DMO. Among the most successful Discover Puerto Rico-led tactics, campaigns and more that led to these numbers include:ADVERTISEMENT“Live Boricua” – Launched in May 2022, this innovative brand campaign is the manifestation of Discover Puerto Rico’s focus on elevating local culture while underscoring values-based marketing. Live Boricua emphasizes diverse people and culture, with a distinction no other destination can claim: the word “Boricua,” or a person born in Puerto Rico or of Puerto Rican descent. The campaign’s insights, creative and assets showcase the Puerto Rican way of life – and were developed by Boricuas. The campaign encourages travelers to embrace the spirit, passion and cultural uniqueness of the Island’s people.  Live Boricua has generated over 515 million in media impressions from earned media tactics and nearly 1.5 million pageviews driven by paid media, with over 483,000 of those visitors engaging with multiple pages on the site. The campaign undergoes constant reviews to enhance content, messaging and stay true to the local spirit of the Boricua community, informed by locals themselves.“Sunshine to Spare” – Discover Puerto Rico partnered with the Pantone Color Institute to create a first-of-its-kind color inspired by the hue of Puerto Rican sunlight, based on findings by Puerto Rican physicist, Hector J. Jimenez. The new color – Puerto Rico Sunshine – has taken on a life of its own, with collaborations alongside notable entities like ECOS Paint and designer Christian Cowan. It has also sparked an unprecedented pride in the local Boricua community, with a multitude of small businesses creating unique products – from jewelry to popsicles – inspired by the color sold, now through the Sunshine Shop on the Discover Puerto Rico website. Travelers can also partake in the new Sunshine Route – a curated map that showcases how visitors can experience Puerto Rico Sunshine via a road trip to destinations across the Island, exploring both activities and products as part of the program. To date, this multifaceted campaign has garnered 1 billion impressions. Elevating DMO and Island Talent into New Spaces – The DMO has made strides in giving a platform to both on-Island talent and DMO executives. Among these, Discover Puerto Rico partnered with leading Chef, Mario Pagan and local rum brands at Food & Wine festivals in Aspen and Austin with the goal of highlighting what it means to Live Boricua and promoting Puerto Rico’s strong gastronomy and rum culture. Additionally, Brad Dean (CEO) and Leah Chandler (CMO) represented the DMO in leading conferences across industries, including South by Southwest, BrandSmart 2023 and the Reuters Strategic Marketing Conference, speaking on Discover Puerto Rico’s unique values-based marketing approach, a testament to the DMO’s best-in-class standing.Standout efforts in meetings and events further promote Puerto Rico as a leading destination in the MICE space. Discover Puerto Rico’s enhanced promotional efforts on the mainland have led to record breaking group numbers and a strong roster of events hosted on-Island, including the first ever Spanish countdown of Dick Clark’s Rockin’ New Year’s Eve for two consecutive years, the World Wrestling Entertainment (WWE) Backlash, the Women in Travel Summit as well as the leading Hispanic award-show Premios Juventud. The DMO has set the stage for upcoming events including the Society of American Travel Writers’ (SATW) annual conference and the International Gay Lesbian Travel Summit (IGLTA) Global Convention.
The DMO remains focused on strategies that safeguard the destination in the future. From a robust Crisis Communication Playbook to an additional tool that creates strategies to implement in light of economic turmoil, the Economic Playbook, preparedness measures outside of the proactive marketing efforts to attract travelers are prevalent and further demonstrate this DMO’s holistic approach.
With its evolved and solidified brand positioning five years in the making, the DMO will continue to build on recent successes, promoting Puerto Rico on a global scale through a values-based marketing approach that continues to elevate the Boricua experience, the Island’s growing infrastructure and the value propositions that make the destination an exceptional option for visitors.

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San Diego Zoo Wildlife Alliance is celebrating the birth of two Sumatran tiger cubs—the first of this critically endangered species to be born at the San Diego Zoo Safari Park’s Tull Family Tiger Trail habitat in seven years. Their birth also comes just in time for Global Tiger Day. With only an estimated 400 to 600 Sumatran tigers remaining on Earth, the births are significant in increasing the worldwide population of this tiger species and furthering the nonprofit conservation organization’s ongoing work to conserve them.The cubs, a female and a male, were born July 12 to first-time mother Diana. Wildlife care specialists are closely monitoring Diana and her cubs, and they report that Diana is an extremely attentive and gentle mother. The cubs appear strong, and are nursing frequently.
“We are elated about the birth of these tiger cubs,” said Lisa Peterson, executive director, San Diego Zoo Safari Park. “It has been years since we’ve had cubs at Tiger Trail, and we can’t wait to share them with the community.” Added Peterson, “These births are so important to the conservation of this species. Our hope is these cubs will provide an opportunity for our guests to gain a greater appreciation for tigers and the important need to conserve them in their native habitats.”
The births are a result of a breeding recommendation through the Association of Zoos and Aquariums’ Sumatran Tiger Species Survival Plan (SSP). Each SSP program, overseen by conservationists nationwide, ensures genetic diversity and healthy, self-sustaining assurance populations of threatened and endangered wildlife.
Sumatran tigers are listed as Critically Endangered on the International Union for Conservation of Nature Red List of Threatened Species. Tigers face many challenges, including loss of habitat, challenges to human-wildlife coexistence and poaching. People can help protect tigers by avoiding products made with non-sustainable palm oil, an industry that harms tiger habitats; and by refusing to purchase items made from endangered wildlife.
Diana and her cubs will remain in her den for several weeks. This window of time is crucial, as it allows the youngsters to bond with and learn from their mother. When Diana is ready, she will bring her cubs out of the den. Wildlife care specialists estimate this will happen when the cubs are 8 to 10 weeks old.ADVERTISEMENTEach year, Global Tiger Day is celebrated worldwide on July 29 to raise awareness and support for tiger conservation. San Diego Zoo Wildlife Alliance works with partners in Asia through our Asian Rainforest Conservation Hub to end poaching and wildlife trafficking, while developing long-term plans to protect critically endangered Sumatran tigers. Individuals can support San Diego Zoo Wildlife Alliance’s work with a symbolic tiger adoption, supporting innovative conservation efforts to save tigers and their habitats. For information, visit sandiegozoowildlifealliance.org/adopt/sumatran-tiger.

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