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    Cloudbeds unveils inaugural State of Hostels report

    Cloudbeds, the hospitality management platform powering more reservations and happier guests for independent lodging businesses around the globe, has released its inaugural State of Hostels report.
    The first-of-its-kind report draws on extensive data, research, as well as daily interactions with hostels around the world to share insights and trends in travel for 2024.
    Stephan Leuenberger, Head of Market Development, Hostels, at Cloudbeds, said: “Over the last few years, we’ve seen hostelers navigate the pandemic and push toward full recovery amid rising costs and inflation. Despite higher prices, consumers have demonstrated a determination to travel and a desire for distinctive experiences only hostels can provide.
    “As our findings reveal, 2024 will be the year of chasing demand for hostels. This means monitoring market trends and travel patterns closely to determine who is traveling and how best to capture the business.
    “Having powered hostels for over a decade, we’re honored to serve this segment of the lodging industry and reveal what it will take for hostels to grow their market share and boost profitability in 2024.”ADVERTISEMENTKey findings from the report include:
    Hostels are outpacing other types of accommodations in terms of occupancy rates, as economic uncertainty and inflation drive travelers to more budget-friendly options.Average daily rates (ADR) for private rooms have grown across all regions, while LATAM saw a decrease in dorm ADR as private rooms became more affordable for North American and European travelers.Globally, revenue per available bed (RevPAB) has outperformed revenue per available room (RevPAR) in terms of growth, indicating the value of shared spaces and their rising popularity among travelers.
    Leveraging a wealth of aggregated and anonymized data from across the globe, Cloudbeds has also identified six emerging trends poised to reshape the travel landscape for hostelers and the wider lodging industry in 2024.
    These include a resurgence in lagging market segments, an uptick in inflation-busting travel hacks, and new spins on experiential travel. In addition, Cloudbeds anticipates continued growth in the short-term rental sector (despite rumors to the contrary), new efficiencies driven by generative AI, and growing demand for new skills among next-generation hostelers.
    Cloudbeds’ insights are underpinned by data from 3,000 properties across 95+ countries, in four regions: North America, Latin America (including Mexico), Europe, and Asia-Pacific. The company has tracked key performance metrics over a five-year period, from 2019 through 2023.
    To download a free copy of Cloudbeds’ 2024 State of Hostels report, visit https://www.cloudbeds.com/hostel-report.

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    PATA Unveils Comprehensive Visitor Forecasts for Asia Pacific 2024-2026

    Following the release of the PATA Executive Summary Forecasts Report for the years 2024 to 2026 released earlier last month, the Pacific Asia Travel Association (PATA) released a more comprehensive Asia Pacific Visitor Forecasts 2024-2026 report, taking a deeper dive into growth projections, focusing on the source market-destination pairs from 2024 to 2026 for each of the three Asia Pacific destination sub-regions. This report covers 39 destinations within Asia Pacific forecasting from 2024 up to 2026 in a series of three possible scenarios.
    PATA CEO Noor Ahmad Hamid points out that, “While most destinations within the Asia Pacific region are rebounding strongly and moving closer to pre-pandemic levels, this forecast report highlights the significant changes as experienced by the individual destinations. Therefore, it is important to understand this trend which will impact the future growth for respective destinations as compared to the overall region.”
    Under the medium scenario, international visitor arrivals (IVAs) to Asia Pacific are expected to increase from 619 million in 2024 to 762 million in 2026, with a recovery rate of 111.6% compared to the 2019 level. Asia will lead the recovery, with visitor arrivals reaching 564.0 million, followed by the Americas with 167.7 million and the Pacific with 30.4 million by 2026, highlighting the region’s resilience and growing potential as a travel destination.
    In interpreting the Asia Pacific Visitor Forecasts 2024-2026 report, it is crucial to note that the data should not be viewed holistically, as destinations are undergoing recovery at varying paces. Each destination has its unique dynamics, contributing to diverse percentage changes in international visitor arrivals. For example, while numerous Pacific destinations are experiencing robust recovery, their numerical figures understandably differ in scale when compared to larger destinations globally. In analysing the forecasted growth, it becomes evident that understanding the nuanced recovery patterns of individual destinations is imperative for a comprehensive perspective on the evolving landscape of tourism in the Asia Pacific region. PATA emphasises the significance of observing the specific recovery rates and trends for each destination, as they shape the overall narrative of the region’s tourism resurgence.
    Out of 39 destinations covered in the report, 34 are predicted to recover to pre-pandemic levels, with Japan and the Maldives topping the fastest-recovering destinations chart. Japan is forecast to welcome 49.3 million visitors by 2026, which is 155% more than the 2019 number. The Maldives is expected to host 2.5 million visitors, indicating a 148% recovery rate to pre-pandemic levels. With this in mind, the visitor arrivals recoveries in the region call for appropriate destination management strategies.ADVERTISEMENTChina, the US, the UK, and Australia are expected to maintain their leading positions as major source markets of IVAs to the Asia Pacific region, all of which are forecast to recover to pre-pandemic levels by 2024, fuelled by their economic growth potentials.
    Noor added, “The ramifications for destination marketing organisations (DMOs) to be more agile, flexible and robust to quick changes in the marketplace, especially output from the source market will play a crucial role on which destination will perform better than the other in the coming years. Destination marketeers and policy makers must understand that what they do in 2023, might no longer work from this year onwards, as the travel market shifts expeditiously while consumer buying power depends very much upon user-generated content (UGC). In this regard, understanding the PATA forecast report, which takes into consideration various key factors such as economic indicators, travel capacity, etc., will be crucial.”
    What you will learn from this report:
    Forecast international visitor numbers for Asia Pacific between 2024 and 2026 by destination region, sub-region, and destination, highlighting changing opportunities in the post-COVID era;Forecasts and growth patterns for 39 individual destinations facilitating the development of appropriate strategies over the next three years; andHighlights of the key source markets within each Asia Pacific destination region over the forecast period of 2024 to 2026.The PATA Asia Pacific Visitor Forecasts 2024-2026 is now available at www.pata.org/research-q1v63g6n2dw/p/asia-pacific-visitor-forecasts-2024-2026

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    Frontier Canada Unveils Exciting 2024 Escapes and Social Media Initiatives

    Frontier Canada, a tailor-made tour operator, is unveiling its new lineup of 2024 itineraries focusing on Newfoundland, Quebec, and Ontario. The company aims to offer travelers unique experiences, including visits to remote areas such as Northern Quebec and the Forgotten Coast of Newfoundland. Additionally, Frontier Canada is launching social media campaigns highlighting Atlantic Canada and Ottawa.
    Tailor-made tour operator Frontier Canada is launching an exciting array of 2024 itineraries in Newfoundland, Quebec, and Ontario. Currently running online, the specialist is also enticing travellers through social media campaigns exploring Atlantic Canada and the capital of Ottawa. From rugged coastlines and majestic mountains to cities full of surprises and remote outports that might soon be disappearing, the specialists’ new offerings promise to unlock the wonders of the Great White North.
    Jeremy Timms, Managing Director of Frontier Canada, comments, “2024 is an exceptional year to book a trip to Canada, with peak Northern Lights viewing and the total solar eclipse elevating the country’s natural wonders to a whole new level.  Authentic journeys of discovery: our latest trips visit some of the more remote reaches of this fascinating nation, including Northern Quebec, which is home to the Inuit, and Newfoundland, the province’s Forgotten Coast dotted with tiny isolated communities. We’ve even located some hidden gems in Canada’s capital. From a miniature gallery to an Indigenous cultural agritourism farm, there’s something for everyone’s bucket list in Ottawa.”
    With WestJet set to launch new direct flights of under six hours from London Gatwick to St. John’s, Newfoundland, in May, holidays exploring Canada’s Happy Province will be all the more tempting. The 11-night Newfoundland Circumnavigation Cruise—a new addition to the Frontier Canada collection for 2024—docks in Francois, a car-free remote outpost that is only accessible by boat or helicopter. Hiking through the surrounding hills will undoubtedly give travellers an appetite for the community kitchen parties, with drinks, dancing, and a chance to meet all of its 65 friendly locals, making this a memorable port of call. The Bonavista Peninsula, L’Anse Aux Meadows, Gros Morne National Park, Saint-Pierre and Miquelon—the last piece of French territory in North America—and the First Nations community of Miawpukek are additional highlights.
    The perfect year to visit, 2024, also marks the 75th anniversary of Newfoundland joining Canada, the province once a British colony. Adventure Canada cruise from £8,495pp (two sharing) with Frontier Canada, including cruise accommodation, guided activities, all meals, port and park fees, and return flights. Departing June 16. Starts and ends in St. John’s.ADVERTISEMENT
    Frontier Canada’s Worth The Wander social media campaign is currently putting a spotlight on the whole of Atlantic Canada. This year, Anne of Green Gables: The Musical™ is returning to Prince Edward Island’s Charlottetown Festival (June 19–August 31; Confederation Centre of the Arts), and 2024 will mark the 150th birthday of the novel’s author, Lucy Maud Montgomery (November 30), the province offering inspirational literary tours visiting historic and inspirational sites. In neighbouring Nova Scotia, the southwest region will be abuzz with Acadian culture when Yarmouth’s nine-day Acadian World Congress (August 10–18) rolls around. Combine a visit to both provinces on a tailor-made, bespoke fly-drive. Prices available on request. Follow #WorthTheWander on Facebook and Instagram for more Atlantic Canada updates.

    With magnificent waterways made for cruising, 140 stunning gardens, and more than 497 miles of multi-use pathways, summer is the ideal time to visit Ottawa. Save up to £100 on stays of three nights or more at up to 13 hotels, including the Fairmont Chateau Laurier, and book Frontier Canada’s new 4-night Discover Canada’s Capital Ottawa City Break. The offer applies to travel from July 03 to August 31, 2024. Book by March 31. Subject to availability. T&C’s apply. From £1,495pp (two sharing) with Frontier Canada including all accommodation and return flights. Made for the curious traveller, follow #OhOttawa on Facebook and Instagram to unearth surprises in the city, including the Mādahòkì Indigenous cultural agritourism farm, which hosts festivals to mark every season, and OMG, Ottawa’s miniature gallery. Showcasing artists from Ottawa and beyond, the dollhouse-size art exhibition is curated by Jennifer Kelly with OMG regularly popping up all over the city.

    Nicknamed “Québec’s secret Arctic wonderland,” Frontier Canada is offering wildlife adventures in Nunavik’s uninhabited Gyrfalcon Islands in Ungava Bay. A brand new experience starting this summer, guests of Ungava Polar Eco-Tours will spend six nights hiking, fat-biking, and boating their way around this undiscovered region alongside Inuit guides. While polar bears might be the most exciting wildlife to spot, this remote location offers encounters aplenty, including the chance to view seals, musk ox, and beluga whales. Aside from the abundance of wildlife, the area is renowned for its magnificent Northern Lights displays, and 2024 is an opportune time to visit. From now through October, solar activity will be at the peak of its 11-year cycle, with more intense and impressive displays of Aurora borealis expected during the Solar Maximum. Ungava Polar Ecot
    On April 08, a total solar eclipse will pass over central and eastern Canada. One of the ultimate viewing points, Ontario’s impressive Niagara Falls, is expecting over three minutes of totality starting at 3:18 p.m. Hotels are filling up fast, so Frontier Canada is urging travellers to book now—the tour operator’s four-night Toronto and Niagara Falls Experience, priced from £2,040pp (two sharing), including all accommodation, guided tours, transfers, and return flights. Starts and ends in Toronto. The path of totality also includes other parts of Ontario, along with Quebec, and Atlantic Canada. Prices for tailor-made itineraries available on request.
    Frontier Canada (020 8776 8709; [email protected]; Frontier-Canada.co.uk).  ATOL PROTECTED No 5405 ABTA W3207.our adventure with Frontier Canada from £9,525pp (two sharing) including all accommodation, all meals, guided activities, a direct flight from Montreal to Kuujjuaq, and return flights. Departures August through September. Starts and ends in Montreal.

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    Travel provider and sellers overlooking opportunity to embrace female audience potential – WayAway

    Travel search comparison website WayAway is calling on the travel industry to embrace and place greater value on female audiences following a recent survey of 2,477 statistically relevant female travellers in the United States.
    The results of the survey showed that 82% of travel decisions are made by women – with only 10% saying that their partner planned the whole trip. This matches other previous credible studies revealing the importance of females in the trip planning phase that is not reflected in how the travel industry creates and markets travel products.
    Meanwhile the results of the survey from WayAway – whose website provides discount and even cashback travel options to travellers – provide more insight into the types of holidays females take, revealing that half of them traveled at least once last year with children and / or their partner, whilst only 29% travelled alone.
    Whilst a majority report positive travel experiences, nonetheless 17% reported not having enough time to themselves and, more worryingly, 13% said they now needed another vacacion to recover – and 8% said they did not include any activities for themselves during their holiday.
    Janis Dzenis, Director of Communications for WayAway comments: “The current range of travel services and search & booking tools available to women do not ‘inspire inclusion’ – the International Women’s Day theme for 2024 – in any way. That despite the fact that, as our research shows, 82% of family trips are booked by a woman. There’s an economic as well as a moral case for targeting female travellers here that almost our whole industry is ignoring.ADVERTISEMENT“Equally it seems that the whole concept of holiday and relaxation – certainly in a family environment – seems to be somewhat unequal for women with 13% saying they need another holiday at the end and 8% not getting to include activities for themselves. I don’t think we need to survey the guys to find out they have a rather different experience!
    “Travel service providers, tour operators and travel intermediaries should be thinking about how to create products that ensure female travellers, particularly those travelling with children, are able to have a more equitable experience. That’s not an easy task, we know, but right now we don’t see anyone trying to fulfill what would seem, on the surface at least, to be more than just a niche.”

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    Multi-Generational Sardinia Escapes

    Sardinia’s stunning landscapes and family-oriented culture make it an ideal destination for family holidays. With its extensive range of accommodation, Sardinian Places offers great options for multi-generational families in search of an extra special experience, creating happy memories for all ages.
    Among the tour operator’s handpicked accommodation collection are spacious villas with private pools, beach apartments convenient to shops and restaurants and family friendly hotels in sought after locations. With something to suit every budget and preference, along with a variety of flights into Alghero, Olbia and Cagliari airports, Sardinian Places highlights the following:
    Villa Tinnari – Isola Rossa, northern Sardinia – https://www.sardinianplaces.co.uk/villa-tinnari A collection of 10 four-bedroom villas with sea views, conveniently situated within the grounds of Hotel Relax Torreruja Thalasso & SPA resort in the picturesque village of Isola Rossa. The villas are within walking distance of shops and the beach promenade. Guests here not only have the privacy of a villa holiday, with a private pool, kitchen, living area and verandas, but they are also able to enjoy the benefits that the 4* hotel offers. This includes the use of its swimming pool and spa with heated thalassotherapy pools, outdoor fitness area, bars, and restaurants.  Ideal for families of all ages, each bedroom is equipped with its own bathroom. Additionally, two of the villas offer separate access from two bedrooms to the main villa, providing flexibility for grandparents or teenagers wanting their own space.
    Seven night packages start from £1,045pp, based on eight sharing, including flights and car hire.
    Villa Monica – Alghero, north-west Sardinia – https://www.sardinianplaces.co.uk/villa-monica Ideal for multi-generational gatherings, this expansive four-bedroom villa offers ample space for everyone to enjoy. With a ground floor bedroom and bathroom for grandparent convenience, an open-plan living area allows for easy togetherness, complemented by a well-equipped kitchen. Enjoy al fresco dining on the terrace overlooking the private pool and countryside, or opt for the nearby hotel restaurant for a different culinary experience.ADVERTISEMENTJust a 10-minute drive away, lies the historic town of Alghero with its winding lanes, piazzas, numerous eateries, ice-cream parlours, and shops to explore. The nearby beach, with its soft white sand and calm waters, is ideal for young children on a family day out.
    Seven night packages start from £599pp, based on six sharing, including flights and car hire.
    Villa Filippa – San Pantaleo, north-east Sardinia – https://www.sardinianplaces.co.uk/villa-filippaThis four-bedroom villa is nestled in the hills in the beautiful Costa Smeralda near the pretty village of San Pantaleo. The large private pool boasts breathtaking views out to the Gulf of Cannigione, while behind there are views of the spectacular granite mountains that Sardinia is famed for.
    The bedrooms consist of two doubles and two twin rooms with bunk beds, with one of the bedrooms set beneath the property and benefiting from its own private entrance. There are also three bathrooms, a large open-plan living area with a fully equipped kitchen, all enjoying understated and elegant décor and furnishings. In San Pantaleo, 2 kms away, there are shops, cafés, and restaurants, while the beach of Portisco is just 4km away, perfect for a family day out.
    Seven night packages start from £675pp, based on eight sharing, including flights and car hire.
    For more information about multi-generational holiday packages, visit www.sardinianplaces.co.uk or call 01489 866978.

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    Turks and Caicos Islands tops the Americas in Visitor Arrivals in 2023

    The Turk and Caicos Islands has emerged as the best-performing destination in the Americas for 2023.
    In its Tourism Barometer, the World Tourism Organisation (UNWTO) said the Turks and Caicos Islands saw its arrivals more than double at +127% since 2019. The World Tourism Organization is the United Nations specialised agency mandated with the promotion of responsible, sustainable and universally accessible tourism.The UNWTO said an estimated 1286 million international tourists (overnight visitors) were recorded worldwide in 2023, an increase of 34% over 2022, or 325 million more. This puts international tourism at 88% of pre-pandemic levels in 2023, following a sustained recovery, especially during the first half of the year supported by strong pent-up demand and increased connectivity.When the Turks and Caicos Islands re-opened on July 22nd, 2020 with the implementation of stringent entry protocols including a vaccination requirement, the Government’s vision was on ensuring the safety of visitors and locals while continuing to attract a high-income, luxury niche market rather than a high-volume mass market.

    “Tourism is our main economic driver and as such, it was imperative that we got the sector up and running as early as possible but in a carefully managed and strategic way. The establishment of Experience Turks and Caicos in 2023, took a more intentional approach tomanaging the tourism sector around three pillars: Inclusive Growth, which speaks to all citizens and residents benefitting from the tourism industry, Sustainability, which assures the protection of our natural assets, and Competitiveness, which speaks to collaboration acrosssectors to ensure the destination remains a premier location for its multigenerational, affluent, luxury market,” said Minister of Tourism, the Honourable Josephine Connolly.
    ADVERTISEMENTToday, with visitor arrivals exceeding pre-pandemic levels, the Turks and Caicos Islands is also focused on managing the influx of visitors with the strategic development of the destination through the Tourism Carrying Capacity Study. The Turks and Caicos Islands is the first Caribbean country to implement this study which aims to guide the Government’s policies for the sustainable development of the tourism industry through the analysis of the environmental, economic, social and cultural impacts of the sector.

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    Double Down THIS Summer AND SEE DOUBLE

    Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Ministry of Heritage and Tourism in collaboration with OMRAN Group have launched the See Double campaign – their first joint promotion that aims to entice visitors to explore the nature emirate of Ras Al Khaimah and neighbouring Musandam, the governate of Oman, in one experience-packed trip this summer.
    The summer campaign, twinning up both destinations, encourages travellers to enjoy fun, adventure, and beauty, thereby creating double the memories. As an added incentive, the promotion highlights the ‘Kids Go Free’ offer available at many hotels and attractions in Ras Al Khaimah and Musandam.
    The See Double campaign was officially unveiled today at global travel industry event, ITB Berlin, which runs from March 5-7 and brings together leisure travel partners from all over the world. The launch comes after the tourism entities signed a Memorandum of Understanding (MoU) in November 2023 to pursue cross-destination tourism promotion and marketing initiatives, with a view to boosting international tourism to Ras Al Khaimah and the Musandam Governorate.
    See Double effectively demonstrates how travellers can maximise their experience by visiting two remarkable destinations within a 90-minute drive of each other. Featuring an easy border crossing and the shared natural beauty of the majestic Hajar mountain range, as well as a rich, intertwined history and cultural heritage, the campaign promises to captivate visitors.
    By twinning up, visitors will have the opportunity to See Double by exploring unmissable attractions in each destination, including:ADVERTISEMENT64km of Ras Al Khaimah’s stunning coastline and dolphin spotting in the Arabian Gulf in MusandamJais Flight, the world’s longest zipline on Jebel Jais and the Musandam zipline, the world’s longest over-water ziplineSuwaidi Pearls – the region’s only working pearl farm – and a traditional Musandam dhow cruise, taking in the sights of the Peninsula’s famous ‘desert fjords’Dhayah Fort and Khasab Fort – ancient military forts that date back to the 16th and 17th centuries respectivelyHiking on Jebel Jais, the UAE’s tallest peak and a safari in Oman’s Hajar mountainsThe exhilarating mountain toboggan ride, Jais Sledder on Jebel Jais, will offer complimentary tickets to kids aged 12 and under with every adult ticket purchased this summer.
    Running from June 15 to September 15, See Double also highlights that ‘Kids Go Free’ at most hotels and resorts in Ras Al Khaimah and Musandam ensuring value for money on stays and meals.
    H.E Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, remarked: “Our See Double campaign with the ministry in collaboration with OMRAN brings together the best of Ras Al Khaimah and the Musandam Governate in one sensational summer promotion. This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with the Sultanate of Oman. It aims to highlight the diverse attractions and experiences available to international travellers in both destinations. Pioneering in the region, the campaign is testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travellers.”
    Mr. Haitham Al Ghassani, Director General for Tourism Promotion at Oman Ministry of Heritage and Tourism, commented: “We are excited to unveil our first collaboration with Ras Al Khaimah Tourism Development Authority, which unlocks the outstanding tourism offering that our destinations have to offer families and travellers from all over the world. From adventure and sport to unearthing historic treasures, there is something for everyone in Musandam and Ras Al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”
    Ras Al Khaimah and Musandam Governorate boast remarkable natural assets, historic landmarks, a rich cultural offering and adventure experiences, with a focus on the great outdoors.
    To find out more about Ras Al Khaimah’s destination offering, please visit visitrasalkhaimah.com and check out the Emirate’s social platforms Instagram, YouTube and Facebook. ​
    To explore Oman’s tourism offerings, please visit experienceoman.om check out the social platforms @ExperienceOman on Instagram, YouTube and Facebook. ​

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    Wego and Bahrain Tourism and Exhibitions Authority: “Pioneering Together to Showcase Bahrain”

    Wego, the largest online travel marketplace in MENA (Middle East and North Africa), and the Bahrain Tourism and Exhibitions Authority are coming together to promote Bahrain as a leading travel destination. This strategic partnership combines Wego’s cutting-edge travel technology with Bahrain’s abundant cultural heritage and diverse attractions, promising an unmatched experience for travelers worldwide.
    Wego, renowned for connecting millions of users to a wide array of travel options, is excited to join forces with the Bahrain Tourism and Exhibitions Authority to showcase the Kingdom’s unique attractions, historical landmarks, and warm hospitality. This collaboration signifies a shared commitment to enhancing Bahrain’s visibility on the global stage and driving tourism growth for the Kingdom.
    The Bahrain Tourism and Exhibitions Authority expressed enthusiasm about the partnership, recognizing Wego’s extensive reach and user-friendly platform as key assets to promote Bahrain’s beauty and charm. With its blend of modernity and tradition, Bahrain has much to offer, from vibrant markets and cultural festivals to historical sites and pristine beaches.
    “Wego is delighted to collaborate once again with the Bahrain Tourism and Exhibitions Authority to spotlight the incredible offerings of Bahrain,” said Mamoun Hmedan, Chief Business Officer of Wego. “Our platform is dedicated to inspiring and facilitating travel experiences, and we are eager to showcase Bahrain’s rich tapestry to our global audience. This partnership is a testament to our shared commitment to promoting exceptional destinations and creating memorable journeys.”
    The co-marketing initiative will leverage Wego’s digital platform to feature dedicated sections highlighting Bahrain’s key attractions, travel tips, and exclusive promotions. The collaboration aims to position Bahrain as a top destination for travelers seeking a blend of culture, adventure, and relaxation.ADVERTISEMENTBahrain Tourism and Exhibitions Authority is confident that this partnership will contribute to the Kingdom’s tourism goals and foster positive economic impacts.
    Together, Wego and the Bahrain Tourism and Exhibitions Authority aim to showcase Bahrain as a must-visit destination, inviting travelers to explore its diverse landscapes, vibrant culture, and unique experiences.

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