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    Discover Dubai’s unforgettable summer adventures with the new #DubaiDestinations guide

    As part of the latest phase of the #DubaiDestinations summer campaign, a new interactive guide titled ‘Dubai’s Summer Gems’ was issued today by Brand Dubai, the creative arm of the Government of Dubai Media Office.
    Showcasing a comprehensive compilation of tranquil beach destinations, exhilarating water activities, and captivating waterparks, the new guide perfectly encapsulates Dubai’s distinctive summer ambiance and unparalleled experiences that distinguish it as one of the world’s most fascinating destinations during the warmer months.
    Shaima Al Suwaidi, Director of Brand Dubai, said: “‘Dubai’s Summer Gems’ guide unveils the best of what our city has to offer during the summer months. It serves as a fantastic resource that invites individuals to embark on a remarkable journey of discovery in this vibrant city. The guide highlights a diverse range of attractions and activities that cater to every taste and interest. From serene beaches perfect for relaxation to thrilling water activities that ignite a sense of adventure, this guide captures the essence of Dubai’s summer charm.”
    The guide highlights numerous exceptional public beaches that provide ample facilities and activities for families and children. These beaches offer a range of amenities and services to ensure a memorable experience. Additionally, for those seeking thrilling water adventures, the guide features a variety of waterparks that guarantee a fun-filled day of aquatic excitement.The guide also includes a selection of other exhilarating water activities that cater to diverse interests. Some of these activities include the thrilling experience of parasailing, the mesmerising exploration of scuba diving, the scenic delights of boat touring, and the adrenaline rush of surfing.
    The latest phase of the #DubaiDestinations campaign invites international audiences to embark on a captivating journey of exploration and immerse themselves in the abundant offerings of Dubai. Set against the backdrop of an extraordinary summer, the campaign showcases Dubai as one of the world’s best city for both living and visiting. Running until the end of August, it will unveil the city’s top-rated summer experiences, highlighting its unique attractions that make Dubai a truly one-of-a-kind destination for the summer season.ADVERTISEMENTAs part of the campaign, Brand Dubai will continue to launch a collection of interactive guides, offering valuable insights into Dubai’s premier summer experiences.
    The #DubaiDestinations campaign is being rolled out over digital, broadcast, print and outdoor media to ensure it reaches large sections of local and international audiences. Brand Dubai is implementing the #DubaiDestinations campaign in cooperation with various stakeholders and the creative media community.
    The guide, available in English and Arabic, can be viewed on the following link: https://branddubai.ae/Dubai_Summer_Gems.pdf. More content and videos related to the campaign can be found on https://www.dubaidestinations.ae/.

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    Bahamas to Enter Agreements with Kingdom of Saudi Arabia

    The Honourable I. Chester Cooper, Bahamas Deputy Prime Minister and Minister of Tourism, Investments & Aviation is leading a delegation of tourism officials to the Kingdom of Saudi Arabia for three days of meetings culminating in the signing of a multi-million-dollar contract with the Saudi Fund for Development to enhance economic tourism development in The Bahamas.“Over the last few years, the Bahamas Ministry of Tourism officials have engaged in ongoing bilateral talks with government officials in the Kingdom of Saudi Arabia,” said Deputy Prime Minister Cooper.
    “Our continuing communication led last year into both countries entering into a Memorandum of Understanding, and this visit will culminate with the cementing of this agreement through a contract signing for the construction of innovative business incubation centres around our archipelago,” he said.
    While in Riyadh, the Deputy Prime Minister will meet with His Excellency, Ahmed Al Khateeb, Minister of Tourism and tour King Abdulaziz City for Science and Technology (KACST), formerly known as the Saudi Arabian National Centre for Science and Technology (SANCST), which is an independent scientific organisation that is responsible for the promotion of science and technology in Saudi Arabia.
    “The Bahamas and Saudi Arabia are creating unified strategy to share mutual tourism investment opportunities alongside day-to-day expertise in initiatives like sustainable tourism practices, management of tourism facilities and the sharing of insight and data,” added the Deputy Prime Minister

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    THG Announces Partnership with Mansion Entertainment Group to Develop American Heartland Theme Park

    THG, an independent creative agency specializing in creating awe-inspiring attractions for theme parks, museums, and leading brands, is proud to present its latest project, American Heartland Theme Park – providing attraction design, art direction and overall creative development. Working in collaboration with Mansion Entertainment Group’s Executive Producer of Project Development, Steve Hedrick, THG crafted the initial concept master plan and is currently engaged in show design of the park’s primary attractions. Additionally, the design team is collaborating with renowned design firms such as FORREC and Cuningham.
    Mansion Entertainment Group announced the project yesterday in Vinita, Oklahoma. The 1,000-acre development will feature the 125-acre American Heartland theme park, which is comparable to the size of Magic Kingdom® Theme Park and Disneyland® Park. The park will feature an Americana-themed environment with a variety of entertaining rides, live shows, family attractions, waterways as well as restaurant-quality food and beverage offerings. The theme park and resort are scheduled to open in fall of 2026.
    “I am so excited to embark on this extraordinary project, joining forces with this talented collection of teams,” said Erik Neergaard, Chief Creative Officer at THG. “Our collaboration brings together decades of expertise and creativity. We are honored that Mansion Entertainment Group is leading the development of this captivating and unforgettable destination. This is one of the first independent theme parks of this scale to be built in the US in many years.”
    THG lead conceptual design work for the new American Heartland Theme Park, combining the nostalgic charm of a traditional amusement park with modern-day elements. The new park features a collection of six distinctly American lands to welcome guests on a journey through the best of the American story. Families will find thrilling rides and heartwarming shows as they discover Great Plains, Bayou Bay, Big Timber Falls, Stony Point Harbor, Liberty Village and Electropolis. This independent regional theme park will be located in northeast Oklahoma, just west of Grand Lake on Route 66 and promises to deliver an immersive and captivating experience for visitors.
    The brains behind the American Heartland Theme Park features some of THG’s most experienced and talented leaders. Erik Neergaard, Chief Creative Officer at THG, specializes in cultural-entertainment-fusion which has led to award-winning design experiences across the globe. Joining Erik on this project is Scott Sinclair, Executive Director Of Design. Scott Sinclair has served as lead designer on international projects, ranging from the Magic Kingdom’s Tomorrowland, Tokyo DisneySea, Science Fiction Museum and Hall of Fame in Seattle, to Abbey Road Studios. They are supported by THG’s amazing Pasadena-based award winning creative team. THG brings more than two decades of experience with projects from One World Observatory at One World Trade Center, the High Roller Observation Wheel at The LINQ in Las Vegas, and Beyond All Boundaries at the National World War II Museum in New Orleans.ADVERTISEMENTAs a world leader in experiential design, THG has worked with high-profile clients around the globe such as Universal Creative, Walt Disney Imagineering, DreamWorks, Sony, Paramount, Nickelodeon and more. Most recently, THG collaborated with Cedar Fair and Knott’s Berry Farm to transform Fiesta Village at Knott’s Berry Farm. THG transforms clients’ visions into uniquely creative attractions, exhibits, shows and settings. THG has additional projects in the pipeline for this year that further showcases its innovative approach and commitment to delivering exceptional experiences.

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    The Adrenaline Rush Is Closer Than You Think at These European Theme Parks

    If you want to find some of the best rollercoasters in Europe, you don’t have to stay in the UK or even go to Disneyland Paris – France, Belgium and The Netherlands have some of the highest, fastest and most exhilarating rollercoasters and attractions you’ll find anywhere in Europe, and the fact that you can drive to them from Calais is all the more reason to hop on a ferry with DFDS and take your thrill-seeking to new heights – literally!
    Parc Asterix
    After Disneyland Paris, Parc Asterix is the biggest theme park in France, and while they may not be as well known in the UK, in France Asterix and Obelix are superstars.
    Originally a comic book series that first appeared in 1959, the series has spawned TV shows, cartoons films (both animated and live action), books, games, and of course, the theme park. France’s first satellite and even two asteroids are also named after the pair! The comics have been translated into 111 languages, making them the most widely translated comic book series in the world.
    But while Asterix and Obelix have been children’s favourites for decades, the park isn’t just for kids. There are rides for thrill seekers of all ages, from the classic carousel and miniature train to the Pegasus Express, which will suddenly throw itself into reverse on its perilous journey through the ancient cities of Olympia and Alexandria, and Discobelix, where you spin round and round and back and forth like a giant discus thrown by Obelix himself.ADVERTISEMENTIn 2023 Parc Asterix unveiled its newest rollercoaster, Toutatis – the fastest rollercoaster in France. Achieving speeds of 110kmph and standing 51m high, it also boasts the most airtime of any steel rollercoaster in the world – you leave your seat 23 times!
    The Parc is incredibly popular in France, attracting approximately 2.3 million visitors a year, and its 50 attractions and shows are spread over six areas or “universes”, each themed around a different Asterix and Obelix adventure. The park is the total package for a family holiday, with three hotels on site as well as several restaurants, cafes, and bars.

    Efteling
    Enter the enchanted world of Efterling, a magical theme park where fairy tales come to life. It is the largest theme park in The Netherlands and actually predates the original Disneyland in the US, making it one of the oldest theme parks in the world. It is such a popular theme park in Europe that only Disneyland Paris and Europa-Park in Germany regularly receive more visitors.
    Folklore and fairy tales abound in Efteling, where you can meet classic characters and get lost in stories from around the world. Explore the Fairytale Forest with Red Riding Hood and Hansel and Gretel, encounter ancient tribes along Pirana’s river rapids, and dine with the Sultan on Fata Morgana – just don’t get thrown in the dungeon!
    But it’s not just for kids, the rides at Efteling challenge even the most adventurous of thrill-seekers. The Baron 1898 drops you down a 37.5m free fall at 90kmh, Python twists and turns round its double loop and tight corkscrew, and Vliegende Hollander takes you on a doomed ship’s eternal journey before splashing into the abyss.
    There are shows and live entertainment to enjoy, including a thrilling knight’s tournament and a spectacular water show, as well as chances to meet your favourite fairytale characters. You couldn’t enjoy everything Efteling has to offer in just a day, so stay overnight at one of Efteling’s excellent accommodations such as the glamorous Efteling Hotel or the idyllic lakeside holiday village of Efteling Bosrijk to make the most of one of Europe’s best theme parks.
    https://www.efteling.com/en

    Plopsaland
    Just across the border into Belgium is Plopsaland, one of the country’s most beloved amusement parks and themed around children’s favourite Maya the Bee. Suitable for kids of all ages, Plopsaland has 52 attractions, including seven rollercoasters.
    One of the highlights of the park is their rollercoaster The Ride to Happiness, the very first extreme spinning rollercoaster in Europe. Riders are catapulted to 90km an hour on the almost 1km ride as the cars rotate freely on the journey around the track – a bit like a waltzer and a rollercoaster combined! No two rides are the same, with the twists, drops and chicanes giving riders a different experience every time.
    For younger kids, there are other rides and rollercoasters that are a bit less high octane, but great fun nonetheless, such as De Draak and the K3 Roller Skater.
    Guests can stay in one of the 117 rooms and suites in the Plopsa Hotel, which has its own restaurant, cocktail bar and theatre, or the Plopsa Village, where guests can bring their own camping equipment and motorhomes or stay in one of the amazing chalets on site.
    Now that the summer heat is here, don’t forget to visit Plopsaqua, a huge Viking themed waterpark with flumes, swimming pools, and a wave pool. There are rides and activities for all ages, with special pools for younger children and toddlers, and if you’re feeling brave you can do the Sky Drop, a 20ft freefall slide into the pool below. There’s even a sauna and jacuzzi if you want to treat yourself to a bit of much needed relaxation.
    https://www.plopsalanddepanne.be/en

    Parc Bagatelle
    Parc Bagatelle in Merlimont is in the heart of an area that is perfect for holidaymakers, especially those with young children. The nearby town of Berck-sur-Mer has a fantastic Blue Flag beach with excellent beach activities for adults and kids alike, and a the town itself has plenty of souvenir shops, cafes and restaurants along the seafront that make it surprisingly reminiscent a British seaside town.
    Parc Bagatelle is an excellent amusement park for kids of all ages, with rides that have been designed for toddlers upwards. There are gentler rides for the younger children, and more exhilarating rides for older kids and adults like Triops, which takes you round spins and loops on the second highest rollercoaster in France, and the 4G spins and exhilarating twists and turns of Silver Wings.
    There are rollercoasters, dodgems, and a little train that tours the park for younger kids and anyone who might want a gentler ride, there’s even a petting zoo, a mini farm and a boating lake to enjoy, complete with rowing boats and pedalos.
    The park is set in the middle of the woods, and it has taken efforts to give back to nature with the farm and the boating lake. There is also a dedicated area known as Insect City, where a habitat has been created to allow insects to flourish. Visitors can learn about the different insects in the park and their vital role in the biodiversity of the area.
    There are restaurants, bars and shops to satisfy your hunger while you explore and enjoy the park, and plenty of areas to rest after all the excitement of the rides and attractions, with hotels and camping sites nearby for guests who want to make the most of the park.
    https://www.parcbagatelle.com/
    DFDS offers up to 30 crossings per day on its Dover to Calais service. Fares start from £68 each way for a car and four people. Browse a selection of fragrances, cosmetics and electronics in DFDS’ duty-free shops and save up to 50 per cent off UK high-street prices. Book at www.dfds.com.
    Upgrade your ticket to include access to the exclusive Premium Lounge with complimentary hot and cold drinks and snacks from £12 per person. Add Priority Boarding to be one of the first to board and disembark the ferry from £10 per car each way.

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    The Gambia Experience and Gambia Tourism Board Collaborate for Destination Gambia

    The Gambia Tourist Board (GTB) and UK tour operator The Gambia Experience have held successful talks to support increased awareness of Destination Gambia among the UK travel sectors
    The Gambia Experience reports the success of its meeting ahead of the early start of its winter sun programme, which commences on October 13th in time for popular half-term holidays.
    The tour operator reports a 25% growth in capacity this winter and, in meeting with tourism representatives at its Hampshire headquarters, will work on joint initiatives with the GTB to further promote The Gambia’s diverse array of holiday opportunities.
    With a proven track record of success operating flights between London Gatwick and Banjul for 36 years, the tour operator has established itself as the UK’s leading specialist to the destination.
    The GTB’s Director of Tourism, Mr Adama Njie commented:ADVERTISEMENT“The Gambia Tourism Board values collaboration with The Gambia Experience towards the development of Gambian Tourism. This is manifested by the recent visit of the Honourable Minister of Tourism and Culture and the Director General of the Gambia Tourism Board with other tourism stakeholders in which we have mapped out the areas of cooperation with The Gambia Experience to push the demand from the United Kingdom. We are committed to continuing working with The Gambia Experience to further increase air arrivals from the UK which is still our main market.”
    He added: “Another example of our collaboration is the recent participation at the Rutland Global Bird Fair to promote bird watching in The Gambia which is among others a niche product for destination Gambia. I will continue to work with The Gambia Experience towards increasing the number of flights and other activities toward tourism development in The Gambia.”
    The Gambia Experience’s managing director Mr Chris Ayling said:
    “The Gambia is a fantastic destination that offers a huge variety of opportunities to experience unspoilt Africa. It has an incredible offering, with some amazing beachfront hotels and lodges, fascinating wildlife and birding, along with great cultural adventures, and reliably hot weather, all within six hours flying time. You’ll meet some of the friendliest people you’ll ever encounter, and working with the GTB, we’re excited about the season ahead. We’ve added some great new accommodation options to our programme and are offering new birding tours with Springwatch presenter Megan McCubbin along with our award winning guide, Malick Suso, who last month received the Wanderlust World Guide Award for his Wildife and Safari work in The Gambia.”

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    Paradise Found: The Best 5 Beaches in Saint Lucia

    When it comes to the Caribbean’s breathtaking beauty, few destinations can rival the enchanting island of Saint Lucia. With its lush rainforests, towering mountains, and pristine beaches, this tropical gem is a haven for travelers seeking sun, sand, and serenity. For those who dream of lounging on soft, powdery shores with turquoise waters lapping at their feet, Saint Lucia delivers an array of picture-perfect beaches. Here are the best five beaches on this captivating island:
    Reduit Beach:Nestled in Rodney Bay, Reduit Beach is one of Saint Lucia’s most popular and accessible beaches. Boasting a long stretch of golden sand, this family-friendly destination is perfect for sunbathing, beach games, and swimming. The calm, shallow waters provide a safe environment for children to splash around, while water sports enthusiasts can enjoy jet skiing and paddleboarding. After a day of fun in the sun, visitors can explore the nearby dining and shopping options, adding a lively touch to this paradisiacal beach experience.
    Anse Chastanet Beach:For a more secluded and intimate beach encounter, Anse Chastanet is the place to be. Located near Soufrière, this beach offers a serene escape surrounded by lush greenery and the iconic Pitons—two volcanic peaks that form Saint Lucia’s striking landscape. Snorkeling and diving are highly recommended here, as the crystal-clear waters teem with colorful marine life and stunning coral reefs. Anse Chastanet Beach is also home to a luxurious resort of the same name, where visitors can indulge in fine dining and spa treatments with an idyllic ocean backdrop.
    Sugar Beach:Also located in Soufrière, Sugar Beach, known locally as Jalousie Beach, exudes luxury and exclusivity. Flanked by lush hillsides and framed by the majestic Pitons, this crescent-shaped beach is a visual delight. Accessible only by boat or through the exclusive Sugar Beach Resort, the beach maintains an unspoiled allure, offering visitors a sense of tranquility and privacy. The resort offers upscale amenities and water sports, making it an excellent choice for couples seeking a romantic escape.
    Pigeon Island National Park:Combining history and natural beauty, Pigeon Island National Park is a unique beach experience. Located near Rodney Bay, this beach is surrounded by historical landmarks and ruins, providing a fascinating glimpse into Saint Lucia’s past. Visitors can explore the well-preserved military ruins, hike to Fort Rodney for panoramic views of the island, and then relax on the beach’s golden sands. Pigeon Island National Park is an excellent destination for history buffs and nature enthusiasts alike.ADVERTISEMENTMarigot Bay:Often referred to as the most beautiful bay in the Caribbean, Marigot Bay offers a picturesque and serene setting. Surrounded by lush hills and mangroves, the bay’s turquoise waters provide a tranquil oasis for travelers seeking a laid-back beach experience. The bay is an ideal spot for sailing and yachting, with a marina that welcomes visitors from all over the world. Along the shores, visitors will find boutique shops, upscale resorts, and charming restaurants, creating a refined atmosphere to savor every moment.
    Saint Lucia’s beaches offer a diverse range of experiences for travelers seeking different types of paradise. Whether you prefer a lively family-friendly environment, secluded luxury, historical insights, or a serene natural escape, the island’s beaches have something special for everyone. With its warm hospitality and breathtaking vistas, Saint Lucia is undoubtedly a beach lover’s dream come true. So, pack your swimsuit, sunscreen, and a sense of adventure—paradise awaits on the shores of Saint Lucia.
    The magical island of Saint Lucia will host the World Travel Awards Caribbean & The Americas Gala Ceremony 2023 on 26 August 2023. The leading travel industry figureheads from across the region will attend the red-carpet reception at Sandals Grande St. Lucian.
    Graham Cooke, Founder, World Travel Awards, says: “I am honoured to unveil Saint Lucia as the host of our Caribbean & Americas Gala Ceremony 2023, in this our landmark 30th anniversary. Saint Lucia is helping to spearhead the recovery of travel and tourism in the Caribbean, and I am delighted this captivating island will form a crucial part of our anniversary tour.”He adds: “World Travel Awards has maintained its position as the industry leader for the past 30 years, consistently proving its value as the global benchmark for recognising excellence in travel and tourism. I look forward to joining the most senior travel industry figureheads from across the Caribbean and The Americas for what promises to be a fabulous event, acknowledging those organisations spearheading the growth of the region’s travel and tourism sector.”

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    Wego and Azerbaijan Tourism Board helps travelers to plan the perfect holiday

    Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), invites travelers to discover Azerbaijan in all seasons. The two companies will join forces for a new campaign aiming to showcase Azerbaijan’s incredible attractions to MENA travelers. Building on the successful previous partnership, this collaboration will leverage Wego’s extensive reach and innovative marketing strategies to showcase Azerbaijan’s rich cultural heritage, diverse landscapes, and warm hospitality.
    In Azerbaijan, both summer and winter offer a wide range of exciting activities for each type of traveler.
    Mamoun Hmedan, Chief Commercial Officer and Managing Director, MENA and India, Wego, said: “As we renew our partnership with Azerbaijan Tourism Board, we aim to inspire and guide travelers to explore the wonders of Azerbaijan and create a seamless and inspiring travel experience. We recorded over 830,000 searches globally to Azerbaijan this year and we are expecting to see an increase in the searches towards the summer.”
    During the summer months, the country’s beautiful coastal areas become a haven for beach lovers. Travelers can indulge in water sports such as jet skiing and parasailing. Additionally, the picturesque mountainous regions of Azerbaijan, such as the Greater Caucasus range, provide fantastic opportunities for hiking, trekking, and exploring scenic trails that lead to breathtaking vistas and hidden waterfalls.
    Florian Sengstschmid, CEO, Azerbaijan Tourism Board, said: “In winter, Azerbaijan transforms into a winter wonderland, providing excellent opportunities for winter sports enthusiasts. The country has premier ski resorts and offer world-class skiing and snowboarding facilities with a range of slopes suitable for beginners to advanced skiers. Additionally, the picturesque village of Gabala, located in the Tufandag Mountains, offers a charming winter retreat with opportunities for skiing, snowboarding, and even enjoying horse-drawn sleigh rides through snowy landscapes.”ADVERTISEMENT

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    New Whisky Year Zero Commemoration to Mark 200th Anniversary

    The Argyll and Isles Tourism Cooperative has launched a new Whisky Year Zero commemoration to mark the 200th anniversary of the 1823 Excise Act, which was published on 18 July 1823The act, which sanctioned the distilling of whisky in return for a licence fee, played a key role in shaping Argyll and the Isles as Scotland’s Whisky Coast – an area which encompasses four of Scotland’s recognised whisky regions – Campbeltown, Islay, Highlands (Oban and Loch Lomond) and Islands (Jura and Tobermory).
    Recognising the significance of the year, particularly to Argyll’s one-time ‘Whisky Capital of the World’, Whisky Year Zero celebrates the destination’s distinct whisky heritage by showcasing the wide range of sites, festivals and experiences whisky lovers can experience in Argyll and the Isles from July 2023 to June 2024. This includes brand new distillery openings, such as the reopening of the historic Port Ellen Distillery on Islay, more than 35 years after it was closed and almost 200 years since it first opened in 1824 as one of the first distilleries to be licensed after the 1823 Excise Act.
    The commemoration is today being welcomed by leading historians and whisky aficionados, including Pro Vice Principal at the University of Glasgow Bradley Professor Murray Pittock; Master of the Quaich (the whisky industry’s highest accolade) author Dr Nick Morgan; fellow Master of the Quaich acclaimed whisky writer Charles MacLean; and founder of World Whisky Day consultant Blair Bowman.
    Launching the commemoration Cathy Craig, CEO of the Argyll and Isles Tourism Cooperative said: “We’re delighted to launch Whisky Year Zero to celebrate the rich whisky, or uisge beatha, heritage that has shaped communities and culture throughout Argyll and the Isles.
    “Known as Scotland’s Whisky Coast due the high volume of world-class distilleries dotted along our coastline, there are so many ways in which visitors to the area can learn more about our significant whisky history and why our destination, with its abundance of fertile landscapes, produces some of Scotland’s finest food and drink.”ADVERTISEMENTExplaining the importance of the commemoration, Professor Murray Pittock, Bradley Professor and Pro Vice Principal at the University of Glasgow said: “Understanding our past gives us confidence in our ability to shape the future, so it is vital that we continue to remember key historical moments. Commemorations like Argyll & the Isles’ Whisky Year Zero, that take the time to bring history to life, can play a central role in addressing this.”

    Throughout Whisky Year Zero, Glen Scotia, one of three distilleries remaining in Campbeltown, is offering immersive whisky experiences that take visitors behind the scenes and back in time, to discover more the history of their whisky, including how the Excise Act led to their hometown town being proclaimed the one-time Whisky Capital of the World.
    Hannah Young, Visitor Centre Manager at Glen Scotia said: “Our historical distillery still maintains much of its original design dating from the 1830s, including our Dunnage Warehouse, so our celebrated heritage and history still influence the award-winning whisky produced here. The 1823 Excise Act played a key role in our formation and those who come on one of our distillery tours can learn all about the impact it made on our town.”
    Explaining the significance of the act on Argyll and the Isles, renowned Whisky Writer and Master of the Quaich Charles Maclean said: “The 1823 Excise Act laid the foundations for the Scotch whisky industry by fixing the method of Scotch whisky distillation as we know it today. The Argyll and Isles Tourism Cooperative is to be congratulated for celebrating this significant piece of legislation, which made it possible for Campbeltown to become ‘the world whisky capital’ in the late 19th Century and for Islay to become the world’s leading pilgrimage destination for whisky lovers today. Before the Act, distilling in the region was mainly illicit; today it is burgeoning.”
    Professor Pittock added: “The 1823 Excise or Wash Act led to a boom in the whisky industry. Local businesspeople and landowners saw vast opportunities in the market, and in Campbeltown developments supported by the Duke of Argyll saw the creation of some 30 distilleries in a town of around three thousand people – it was certainly, as it proclaimed, ‘the Whisky Capital of the World’ in per capita terms at least.”
    Reinforcing the scale of industry growth at that time, Dr Nick Morgan, Master of the Quaich, whisky aficionado and author of the book Everything You Need to Know About Whisky (but are too afraid to ask) said: “In 1821 there were eleven licensed distilleries in Argyll producing around 40,000 gallons of whisky a year. Only one, owned by John Beith, was in Campbeltown. By 1826, three years after the passing of the 1823 Excise Act, there were thirty-four distilleries in Argyll producing some two-hundred thousand gallons a year.”
    Though there are less distilleries than there once was in the area, whisky and now gin production is still a significant industry across Argyll and the Isles, as Whisky Year Zero highlights.
    The commemoration showcases 14 world-class whisky distilleries, a myriad of whisky experiences, festivals and distillery openings across the destination.
    Welcoming the celebration and explaining why Argyll and the Isles is such an important whisky destination, whisky enthusiast, founder of World Whisky Day and author of The Pocket Guide to Whisky, Blair Bowman said: “Uniquely for a Scottish destination, Argyll and the Isles encompasses four of Scotland’s recognised whisky regions, earning it the title of Scotland’s Whisky Coast. During Whisky Year Zero, I would encourage all visitors to celebrate by going on a distillery-hoping journey of discovery across Argyll and the Isles to explore the real impact Scotland’s iconic uisge beatha or ‘water of life’ has had on culture and communities in the area, and what makes each of the whisky regions different.
    “There is also something quite extraordinary about drinking a whisky in the same places where the whisky was made. It really enhances the experience. Each whisky is very unique, their flavours tell an important part of history too.

    “Whisky is quite literally known in Scottish Gaelic as the Water of Life, uisge beatha, which is very apt. There is something magical about each and every sip. When you pick up a glass from Argyll and the Isles, you’re not just picking up a drink, you’re picking up a story of Scottish life too. It tells you story of history, a story of culture and a story of craftmanship – from the farmers producing barley to the unique distillation processes.”
    Emma Clark AITC Vice Chair, official Argyll & the Isles Food & Drink Ambassador and owner of Glenegedale Guesthouse on Islay (where they serve food platters on top of a reclaimed whisky barrel and even give guests the opportunity to enjoy local whisky in their porridge) agreed: “With our rich fertile lands and world-leading producers, we make and supply some of the very best food and drink, including whisky, right here in Argyll and the Isles. Whisky Year Zero provides the perfect excuse for visitors to go on a culinary journey of discovery to responsibly enjoy our sensational local produce, our unique land and waters, tantalising food trails, world class distilleries and vast amount of award-winning eateries to suit all tastes.”
    To find out more about Whisky Year Zero visit: wildaboutargyll.co.uk/whisky-year-zero

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