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As it continues to distance itself from its hedonistic past and recalibrate as a business-focused destination, Las Vegas has rejigged its famous advertising slogan. Gone is ‘What happens in Vegas, stays in Vegas’, to be replaced with ‘What Happens Here, Only Happens Here’. The new campaign launched during the Grammy Awards, making Las Vegas the […] More
The Nevis Tourism Authority has appointed Jadine Yarde to the role of chief executive of the organisation following an exhaustive review. The board conducted extensive interviews with more than 40 finalists which focused on their vision to grow the destination. Also examined werr their relevant and creative traditional and digital marketing strategies, proposals for engaging […] More
The coronavirus outbreak in China could have a damaging and lasting economic impact on the global tourism sector unless lessons are learned from previous viral epidemics. That is according to a statement from Gloria Guevara, chief executive of the World Travel & Tourism Council, and comes as the coronavirus crisis escalates. Guevara was formerly tourism […] More
