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    Prince Harry takes part in TV skit promoting his new sustainable travel campaign

    Prince Harry has taken part in a TV skit to promote his new eco-travel campaign, which encourages people to travel sustainably.
    The Duke of Sussex announced the campaign on a New Zealand TV station, and it is part of his eco-travel non-profit organisation Travalyst, which the royal founded in September 2019.
    He took part in a pre-recorded skit with actors Rhys Darby and Dave Fane, in which he was given a positive rating by New Zealand for turning off the tap while brushing his teeth, but had points deducted for dropping litter on the beach.
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    Harry, who is dressed in a grey t-shirt bearing the words GIRL DAD, jogging bottoms and a cap, and wearing wireless earbuds, is ambushed by a “rating agent” who claims the duke left a lolly wrapper behind during his official tour with the Duchess of Sussex in 2018.
    Harry is at first given three stars out of five, and then three and a half – as stamps on his arm – for only using one towel and for buying local honey.ADVERTISEMENTPrince Harry told Te Ao Maori News: “For our campaign, we are encouraging people to flip the script. We are always being asked for our feedback on our trips and experiences, but what would happen if our holiday rated us?
    “It’s an important question to ask, and we want all of you to help us answer it.”
    The Travalyst website contains a survey to “find out how your holiday would rate you” and tips encouraging people to travel sustainably – including by shopping local, looking after nature and wildlife, and staying at sustainable accommodation.
    He said the campaign was inspired by Maori culture, to which he feels a “deep connection”.
    “The Maori culture inherently understands sustainable practices and taking better care of our life-giving land, which are critical lessons we can all learn,” he said.
    Travalyst already works with travel brands including Google and Skyscanner to display emissions data, allowing people to choose flights that will have less of an impact on the environment.
    Te Ao with Moana presenter Moana Maniapoto said she thought it was a “scam” when she was first contacted by the prince’s representatives to have him on the show.
    “I thought it was a scammer, truly, but no, it all checked out,” Ms Maniapoto said. “Prince Harry wanted the worldwide launch out of Aotearoa and on this programme.”
    more information at www.travalyst.org

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    Virgin Galactic could be left behind in emerging space tourism market

    Following the recent news that Virgin Galactic is delaying its commercial spaceflight service to the Q1 2023;
    Francesca Gregory, Analyst in the Thematic Team at GlobalData, a leading data and analytics company, offers her view:
    “From the moment that Richard Branson flew his own spacecraft to the edge of space, it seemed that Virgin Galactic’s position as a leader in the space tourism industry was assured. However, there are fears that the company has lost momentum, with delays occurring to Virgin Galactic’s commercial spaceflight services. Worse still, it has bitten off more than it can chew.
    “Virgin Galactic has been struggling to solve the rapid reusability problem, as it endeavors to cut the turnaround time of its spaceplane’s flights. Solving this conundrum will be critical to the long-term success of its sub-orbital tourism business. Although ticket sales remain strong, with a price tag of $450,000 per person, a hit with the billionare crowd was always the easy part. Virgin Galactic risks severely limiting its potential with the rest of the market.
    “It is not just a case of bridging the gulf between a statement space flight and an economically viable space tourism business. Late last month, SpaceX and Axiom Space made history by undertaking the first all-private mission to the International Space Station (ISS). The 10-day trip was an example of the emerging space tourism experiences that could compete with Virgin Galactic’s business. If Virgin Galactic does manage to cut its turnaround time and work through the backlog of ticket holders, a 90-minute flight may not be enough to compete with the other companies increasingly invading its space.”ADVERTISEMENT

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    Eco badges grow in importance for tourism industry

    Many travellers now require higher levels of transparency from companies in terms of their environmental performance finding that almost 75% of global consumers agreed that the introduction of sustainability labels on products should be mandatory. The leading data and analytics company notes that these badges help tourism companies to boost transparency, offer responsible alternatives to travelers, and demonstrate positive environmental performance.
    Ralph Hollister, Travel and Tourism Analyst at GlobalData, comments: “The adoption of badges that denote high performance concerning environmental benchmarks makes companies’ sustainability claims seem more trustworthy, which will increase demand for their products and services. GlobalData’s 2021 Consumer Survey revealed that 57% of global respondents stated that they are ‘often’ or ‘always’ influenced by products or services that are trustworthy.
    “Eco badges will help win the loyalty of responsible travelers in the short-term and improve brand positioning in the long-term. As a result, an increasing number of travel and tourism companies are attempting to prove their sustainability efforts through the acquisition or creation of eco badges and accreditation.”
    Booking.com is an eco-badge pioneer. In 2021, Booking.com announced the launch of its Travel Sustainable badge, a global sustainability measure. Its framework is broken down into specific sustainability practices that properties can implement, including everything from eliminating single-use plastic toiletries to running on 100% renewable energy sources.
    Hollister adds: “By creating its own framework and methodology for its sustainability measure, Booking.com has demonstrated the time and resources it has invested in this initiative to provide travelers with sustainable alternatives. It is operating proactively to ensure it is not lagging behind the competition in terms of environmental performance.ADVERTISEMENT“Whether through the creation of independent eco badges or by adopting labels awarded by external accreditation providers, travel and tourism companies need to be working towards gaining these badges of quality that enhance transparency, increase revenue, and promote sustainability.”

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