Technology, Tourism, Organisations & Operators,

Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), join hands with Tourism Authority of Thailand to promote and enhance tourism in the captivating country.This collaboration aims to leverage Wego’s extensive reach and advanced travel technology to provide travelers with an exceptional experience while exploring Thailand.
By combining their expertise, Wego and the Tourism Authority of Thailand strive to create a seamless and convenient platform that showcases the country’s rich cultural heritage, stunning landscapes, and vibrant cities.
Through this partnership, Wego and the Tourism Authority of Thailand will focus on multiple aspects to ensure an unforgettable journey for travelers. Wego’s advanced search capabilities and personalized recommendations will enable users to discover the best flight and accommodation options tailored to their preferences and budget.
Mamoun Hmedan, Chief Commercial Officer and Managing Director, MENA and India, Wego said: “Thailand is an extraordinary destination, renowned for its rich cultural tapestry, breathtaking scenery, and warm hospitality. We saw over 4 million searches this year and expect the numbers to grow in the summer. This collaboration with Tourism Authority of Thailand fills us with great enthusiasm as we strive to curate unparalleled travel experiences and spotlight the diverse wonders that Thailand has to offer.”
Moreover, the collaboration aims to offer comprehensive travel guides, insider tips, and deals, allowing travelers to make well-informed decisions and experience Thailand’s hidden gems.ADVERTISEMENTMr. Chaiwat Tamtai Director of the Tourism Authority of Thailand for Dubai and the Middle East, commented: “Our target audience comprises of Arab families and millennials, with Bangkok, Phuket, Pattaya, and Krabi being our top cities for Arab travelers. With 13 airlines operating the Middle East-to-Thailand route, we are expecting an exceptional 300% increase in growth for the summer holiday season in July-August 2023.”
Thailand’s diverse attractions make it a captivating summer destination that promises unforgettable experiences for every traveler.

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Leading multi-product travel platform Digitrips says Buy Now Pay Later (BNPL) services have become a game changer for travel e-commerce, with such purchases accounting for up to 75% of sales for the company’s B2B2C customers.
Digitrips currently operates 65 white-label storefronts for e-commerce players across Europe, most of which offer BNPL – a type of short-term financing that allows consumers to make purchases and pay for them over time with little or no interest.
According to the platform, the financial service now represents anywhere between 35% to 75% of sales for their B2B2C customers, depending on the site’s customer typology.
Emilie Dumont, CEO of DIGITRIPS, said: “It’s evident that Buy Now Pay Later purchases play a critical role in empowering our white labels partners sites to make travel more accessible. In fact, some report that the majority of their travellers choose to defer their payment or spread the costs over a series of instalments.
“As the numbers suggest, offering payment flexibility to passengers not only facilitates the pent-up demand for travel but also emphasises the need for personalised offers that cater to customers’ payment preferences.”ADVERTISEMENTThe 2022 version of the FLOA – Kantar European barometer highlights the growing importance of payment facilities in the consumption habits of Europeans. The focus on travel in this study revealed that travel is a strategic category for BNPL providers, with 35% of users leveraging the financial service to book travel arrangements. In France, Digitrips’ main market, the proportion of BNPL users benefitting from deferred or staggered travel payments is as high as 44%.
Meanwhile, just under half (49%) of the respondents of the FLOA-Kantar European barometer stated they would not have been able to make some of these purchases without the flexibility offered by BNPL, further highlighting the growing importance of the financial service in driving demand across the travel sector.
Marc Lanvin, Deputy CEO of FLOA, said: “As it develops in France and Europe, and despite disparities in usage from one country to another, this study reveals increasingly strong expectations in terms of payment facilities. In the travel sector, FLOA’s solutions are even more in demand due to rising inflation, but also because the customer can make a travel reservation at the most convenient time to take advantage of early bookings, promotions, etc.”

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The Tourism Authority of Thailand (TAT) has signed a Memorandum of Understanding (MoU) with Bitkub Blockchain Technology to cooperate in further developing the Bitkub Metaverse as part of the TAT’s ongoing strategy to leverage technology and innovation to transform Thai tourism to be Smart Tourism.
Mr. Nithee Seeprae, TAT Deputy Governor for Digitalisation, Research, and Development, said “With the ‘Visit Thailand Year 2023: Amazing New Chapters’ campaign, TAT is revitalising Thai tourism towards digital transformation in recognition of the importance of the digital economy and digital as a game changer. Blockchain technology will play an important role in promoting and developing tourism, and it also represents an opportunity for Thailand to be a role model in using virtual reality as an effective tool to promote tourism.”
Under the MoU, TAT and Bitkub Blockchain Technology will cooperate in promoting Thai tourism through the Bitkub Metaverse. This will be further developed to include an information centre on Thai tourism, while promoting tourist landmarks and year-round travel experiences that simulate real-world tourist attractions and destinations with 3D images and videos.
Web 3.0 technology and the application of digital assets will be utilised to promote a new dimension of tourism, thus creating a new virtual world in the metaverse that combines NFT (Non-Fungible Token), Blockchain, Crypto, XRB Token, and other technologies in one place. Tourists can use digital vouchers and NFT to enjoy a virtual travel experience and shop for tourism products and services in the real world.
Ultimately, Thai and foreign tourists will be inspired to travel more around Thailand after enjoying their virtual experience.ADVERTISEMENT
Mr. Passakorn Pannok, CEO of Bitkub Blockchain Technology, said “We are excited about the possibilities to further develop the Bitkub Metaverse, a project that has received much attention in Thailand’s blockchain industry. Our collaboration with leading animation design and production specialist The Monk Studio offers users a real connection with their characters, which can help promote Thai tourism and travel to both domestic and foreign travellers.”
TAT’s innovation approach on digital tourism included the ‘Amazing Thailand Metaverse: Amazing Durian’ project in April 2022, the ‘Thailand Travelution 2022’ event in November 2022, and two seasons of the ‘Amazing Thailand NFTs’ tourism experience in 2022 and 2023.

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UNWTO has launched a new Startup Competition to support women tourism tech entrepreneurs and innovators across the Middle East.Announced at Biban 2023, Saudi Arabia’s largest SME conference, the Women in Tech Startup Competition: Middle East, will further advance UNWTO’s work to make tourism a pillar of women’s empowerment. The initiative gives innovators the chance to compete for enhanced capacity building and visibility. Finalists in each category will join the UNWTO Innovation Network, giving them access to the UNWTO Member States network, mentorship programs and to UNWTO scholarship opportunities.
Tourism startups are also leading the way in advancing women empowerment, in the Middle East and globally, and UNWTO is delighted to support the region’s best innovators and digital entrepreneurs
UNWTO Secretary-General Zurab Pololikashvili, says: “Tourism startups have the power and agility to transform the sector in line with the Sustainable Development Goals. Tourism startups are also leading the way in advancing women empowerment, in the Middle East and globally, and UNWTO is delighted to support the region’s best innovators and digital entrepreneurs.”
Who can apply?
Startups must be led, owned or managed by women residing in any of the following countries: Saudi Arabia, United Arab Emirates, Egypt, Qatar, Oman, Bahrain, Kuwait, Jordan, Lebanon, Syria, Iraq, Libya and Yemen.Idea Stage, Early Stage or Series A startups with a minimum viable product or idea that is ready to be developed and funded.Have a full-time team, a tested pilot and business plan.Be scalable with potential for international growth.ADVERTISEMENTStartups must also belong to at least one of the following categories:
Social Impact: For startups that focus on technology in wellness, health, urban development, rural development, sustainability, and education with cross-cutting benefits with tourism.Tourism and Travel Experience: Startups focusing on the food and beverage, transportation and accommodation, travel, and retail industries to participate.Future Tech: Startups that leverage fintech, AI, AR/VR, cryptocurrency, Internet of Things, blockchain technology, digital twinning and the Metaverse.Events and Community: Startups focused on social and messaging platforms, e-sports and gaming platforms, community-based applications, events-related platforms, and education technology.Applications close at the end of July 2023 and the winners will be announced at the Tourism Tech Adventure (TTA), to be held on World Tourism Day (27 September Riyadh, Saudi Arabia).
UNWTO and Innovation
Since 2018, UNWTO’s IEI department has launched more than 21 startup competitions and innovation challenges, covering over 150 countries around the world. With over 10,000 participants and more than US$214 million in funding, UNWTO continues its efforts to support digitalization and innovation in line with the global entrepreneurship ecosystem. Tourism has the opportunity to improve inclusiveness, local community development, and resource efficiency by leveraging innovation and digital advancements.

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Good news for tour operators and booking platforms: dealing with different currencies and cross-border payments has now become much easier thanks to digitalisation.
Speaking at ITB Berlin, Ted Clements, CEO of WeTravel, offered some ideas to small and medium-sized travel businesses and showed how everyday operations can be managed more efficiently. Reservations and payments in particular can be made easier with tools such as WeTravel.
The best ideas come from the practical sphere: one of the founders of WeTravel was looking for ways to organise travel bookings and payments more efficiently. He set his company up in 2016 as a bookings and payment platform, which is continually expanding its services for the tourism industry. Ted Clements, CEO von WeTravel, shared some insights from his company‘s “Annual Travel Trend Report” about post-pandemic travel behaviour and the accompanying challenges facing small and medium-sized providers.
The survey reveals that 70 to 80 per cent of bookings are made by women. It is therefore important to address them in campaigns. Furthermore payment in instalments is becoming increasingly popular. 80 of those questioned make a down payment before the remainder is due. Another piece of advice is that the payment methods should be reconciled on one’s own market. Every country has its own special features, such as the iDeal which is widely used in the Netherlands, or the provider PayPal which is popular in Germany. If an online reservation is interrupted it is worth subsequently enquiring digitally with the client in order to draw conclusions for one’s own business model.
The pandemic caused many travel companies to reduce staff numbers, which imposes a greater workload on those remaining, Ted Clements observed. This makes it advisable to automate operative tasks and make them more efficient. WeTravel, for example, offers clearly arranged dashboards, providing an overview of reservations and finances at one location. This gives users a reliable picture of money coming in and going out. Individual service providers can also be provided with credit cards for specific uses, such as refuelling vehicles.ADVERTISEMENTTed Clements recommends that small companies that are doubtful about the new technologies now coming onto the market should implement improvements to booking processes in a number of stages. The fragmented nature of tourism processes can make their digitalisation particularly challenging. However, support can be found through an exchange of views with businesses of a similar size and with similar requirements.

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How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising? Answering these questions on Wednesday in a keynote speech opening the Marketing and Distribution track at the ITB Berlin Convention, Michael Trauttmansdorff, director of Product Management, Travel Ads at Google, offered some valuable insights.38 per cent of all holidaymakers who regularly travel abroad want to book a once in a lifetime travel experience, said Trauttmansdorff. Travel has a high priority and the amount of time spent on planning and preparing is growing, Trautmansdorff continued. Coupled with that was the fact that young people in particular showed less brand loyalty and were more willing to try out new brands.
Videos and quality images are becoming more and important for approaching and winning over travellers. Travellers, especialy Gen Z, look online for inspiring content and get their fascination there. “90 per cent of travellers get information from YouTube, which is why it is important to have a YouTube strategy“, said Trauttmansdorff.
Google Tools can help destinations in a whole range of ways to approach potential travellers with as little waste coverage as possible. Thus, Performance Maps for Travel Tools can be used to create marketing campaigns for hotel chains, which are broadcast via seven different Google channels. By visiting the website at https://travelinsights.withgoogle.com, destinations, hotels and tour planners can obtain valuable insights into customer demand trends and tailor their campaigns accordingly. This tool can be used to make decisions based on solid data and target the right customer groups with the right message.
AI-based Google Tools can also help make a trip as sustainable as possible. Thus a Google flight search will display the approximate CO2 emissions for the flight in question.

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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a Memorandum of Understanding (MoU) with INPEX CORPORATION (INPEX), through its subsidiary Japan Oil Development, Co., Ltd. (JODCO), for ¥1 billion Japanese yen (US$ 7.646 million) sponsorship of the upcoming teamLab Phenomena Abu Dhabi.
The MoU was signed by HE Saood Abdulaziz Al Hosani, Undersecretary of DCT Abu Dhabi, and Mr. Hiroshi Fujii, President and CEO, JODCO.
The experiential art space is being developed by DCT Abu Dhabi in partnership with Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, and Tokyo-based international art collective teamLab. Visitors and residents will be able to access the unique experience, based on the ‘environmental phenomena’ concept by teamLab, after construction has completed in 2024.
teamLab Phenomena is located in Abu Dhabi’s Saadiyat Cultural District, which is the home of Louvre Abu Dhabi, Berklee Abu Dhabi and Manarat Al Saadiyat. It is also site of several key cultural projects that are currently being developed, including Zayed National Museum, Guggenheim Abu Dhabi and the Natural History Museum Abu Dhabi.
HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “The UAE’s longstanding ties with Japan span several generations over half a century. Now, this partnership will allow us to inspire a new generation, heralding a new era of knowledge exchange and collaboration. This will present new opportunities to engage youth and unlock the potential of the younger generations. I look forward to working together to fuel curiosity, ignite imagination, and spark the ideas of the future.”ADVERTISEMENTHE Saood Abdulaziz Al Hosani, Undersecretary of DCT Abu Dhabi, said: “As we make excellent progress with the construction of teamLab Phenomena Abu Dhabi, we are delighted to announce a multiyear sponsorship that will act as a catalyst for future collaborations. This MoU demonstrates Abu Dhabi’s competitiveness and attractiveness as a destination for commercial partnerships that progress the emirate, add mutual value, and enrich lives.”
Takayuki Ueda, President & CEO of INPEX: “We are delighted to be sponsoring teamLab Phenomena Abu Dhabi as part of our educational, cultural, and environmental activities supporting the core energy business of our subsidiary Japan Oil Development, Co., Ltd. (JODCO), which is celebrating its 50th anniversary this year. teamLab’s inspiring work truly cannot be described in words, and we look forward to bringing Emirati children and youth to the art space upon its completion to help nurture and enhance their curiosity, imagination, and creativity. Meanwhile, we look forward to supplying low-carbon energy solutions to Japan and other countries in partnership with Abu Dhabi over the next 50 years, and further enhancing the collaboration between the UAE and Japan through social responsibility programs.”
As part of the MoU, JODCO has agreed to sponsor teamLab Phenomena Abu Dhabi, contributing to the enrichment of the UAE’s cultural landscape, and will pursue the execution of an official sponsorship agreement following discussions on specific terms. After the opening of teamLab Phenomena Abu Dhabi, the company intends to invite Emirati youth to the art space to contribute to the development of their curiosity and imagination.

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RDU and CLEAR launched biometrics identity verification technology Wednesday, bringing a frictionless and predictable travel experience to the Research Triangle region. CLEAR’s launch at RDU is expected to create 44 jobs and generate approximately $2.6 million in local economic activity every year.“RDU is proud to partner with CLEAR to provide travelers another option to expedite the security screening process,” said Michael Landguth, president and CEO of the Raleigh-Durham Airport Authority. “RDU’s commitment to leveraging technology to provide our guests with a world class experience makes CLEAR an excellent fit.”
Members use CLEAR’s network of dedicated lanes to verify their identity with their eyes or fingers, replacing the need to take out their wallet and driver’s license. After verification, a CLEAR Ambassador escorts members through the dedicated lane and directly to TSA physical security, saving them time waiting in line at the security checkpoint.
“As an identity company obsessed with creating friction-free experiences, CLEAR is excited to launch at our 50th airport and help passengers traveling through RDU safely and easily affirm their identity at the security checkpoint,” said CLEAR CEO Caryn Seidman-Becker. “Our launch today is the start of a strong partnership with the airport to deliver an outstanding passenger experience.”
CLEAR Plus – an opt-in membership that provides access to CLEAR’s expedited identity verification lanes – costs about $16 a month billed annually, with discounts available for Delta Air Lines, United Airlines and American Express members.

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