Technology, Organisations & Operators,

Amadeus has signed a wide-ranging technology partnership agreement with OK Travels and Tourism, a fully-fledged tour operator and ticket sales travel company in Abu Dhabi.
The partnership with Amadeus will provide OK Travels and Tourism with access to a range of cutting-edge travel solutions including artificial intelligence, all designed to deliver a superior level of service to customers and remove friction from the travel experience.
Muhammad Ali, managing director of OK Travels and Tourism, said: “We understand the challenges of the modern tourism industry and know that planning, developing, and adapting destination resources to the evolving needs of the market is the key to success.
“In an increasingly digital world where more consumers are online.
“Amadeus’ solutions will enable us to build upon this philosophy, taking our customer relationships and value-offering to the next level.”

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Under the agreement, OK Travels and Tourism will benefit from products including Amadeus Web Services, which allows the creation of customer applications and delivery of a wealth of high-quality tailored content for customers, as well as a suite of other tools.
Ernesto Sanchez Beaumont, managing director of Amadeus Gulf, said: “The UAE is an attractive travel hub, not only for residents from the region but also for global travellers looking to visit or transit through a country with robust health and safety systems in place.
“In partnership with Amadeus, OK Travels and Tourism will have access to some of the most advanced global technology solutions to enhance its offerings, providing a key point of differentiation based on superior customer experience.”
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The World Tourism Organisation (UNWTO) has signed a deal to work alongside the Expedia Group to strengthen ties between the public and private tourism sectors.
It is hoped the deal will drive a recovery from the impacts of the Covid-19 pandemic.
The two parties signed a memorandum of understanding that will see them collaborate on a range of topics, with the common goal of driving recovery and making the sector more resilient and sustainable.
UNWTO secretary general, Zurab Pololikashvili, met with representatives of the Expedia Group in Brussels, on the back of successful talks with leaders of the European Institutions.
Highlighting a commitment to strengthening ties with the private sector, this enhanced partnership will see the United Nations agency work more closely with the Expedia Group.

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Joint actions will focus on market intelligence and innovation.
UNWTO and Expedia will also work together to promote entrepreneurship and professional education, and in the field of consumer protection.
Pololikashvili added: “From the very start of this crisis, UNWTO has been a strong advocate of close cooperation between the public and private sectors.
“This enhanced partnership will help improve our knowledge of global tourism trends, allowing us to respond to new challenges and guide tourism’s recovery.
“It will also help us place innovation and sustainability at the heart of this recovery, ensuring tourism emerges stronger than before.”
The partnership with between UNWTO and Expedia Group will see both parties share data on tourism trends and developments, both at the global and the local scale.
This will help inform decision-making, producing data-based policies aimed a tourism’s sustainable recovery and future development.
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