Hotel, Tourism, Organisations & Operators,

A regional survey by global luxury hospitality leader Marriott International has coined a term to describe a new generation of travelers set to disrupt the industry over the next few years. ‘Native Explorers’ recognizes a tribe of affluent millennial and Gen Z travelers in Asia Pacific who are bucking the trend by traveling in reverse order to generations before them.While their predecessors may be saving up for more costly long-haul travel later in life, Native Explorers are already well-traveled at a younger age, with one in four notching up no less than two continents outside of Asia Pacific by the time they hit 26. Despite having the means, Native Explorers claim they will be spending their travel dollars closer to home for at least the next two years, as 85% believe that they have yet to fully discover all the region has to offer.
The survey across Australia, China, Japan, India, Singapore, and South Korea was commissioned to better understand the attitudes of affluent millennial and Gen Z travelers and help luxury brands meet their evolving aspirations.
With their sights firmly set on holidays closer to home, Native Explorers rank Japan (52%), South Korea (42%), and New Zealand (39%) as their top three travel destinations. They are also seeking out the new in familiar hotspots such as Australia (39%) and Thailand (32%) through a culture-centric lens. Although one in four Native Explorers would prefer to beat the jetlag and pick nearby, fuss-free holidays, their sense of adventure shouldn’t be underestimated: 43% look for nature escapes and wellness experiences and 36% are looking for hidden cultural gems they have yet to discover.
“Globally, we’re seeing an undeniable shift among travelers towards more meaningful, one-of-a-kind experiences in both new and familiar destinations. This is particularly evident in Asia Pacific from our findings on Gen Z and Millennials’ travel patterns and behaviors,” comments Bart Buiring, Chief Sales & Marketing Officer, Marriott International Asia Pacific “With young affluent travelers in Asia Pacific gravitating towards under-the-radar holidays and culturally-rich itineraries, we’re expanding our luxury portfolio in the region’s most sought-after destinations like Nara, Sydney and Jiuzhaigou in China with a target of opening 12 properties in 2023 alone.”
Luxury defined by authentic connections and experience, with craft still keyNative Explorers are redefining what luxury travel means – from elusive and exclusive to meaningful connection and experiences. As they transition towards understated and authentic holidays, one in three respondents (37%) called out human connection, genuine hospitality, and being part of a community as critical components of luxury travel.ADVERTISEMENTMajority (58%) believe once-in-a-lifetime experiences and pinch-me moments are what make the luxury travel experience. Top picks include VIP access to sold-out concerts of their favorite artists (52%) and exclusive culinary workshops with celebrity chefs (36%). Marriott Bonvoy Moments, a platform where Marriott Bonvoy Members can use points earned from travel and everyday activities to bid on exclusive packages, fulfills this desire by offering once-in-a-lifetime experiences, ranging from unrivaled access to the Mercedes-AMG PETRONAS F1 Team to closed-door sessions with celebrity chefs and artists.
Craftsmanship remains crucial to luxury travel, over 50% believe service excellence and state-of-the-art facilities are key tenets. Personalization remains a key deciding factor in choosing a luxury hotel, with 32% expecting bespoke services such as a dedicated travel advisor and 32% preferring to stay with hotels that offer tailored itineraries and customized amenities. The Ritz-Carlton elevated Club experience was launched recently to take guests into a world of personalized luxury experiences. From pre-arrival to departure, the elevated Ritz-Carlton Club experience is available across all Ritz-Carlton hotels in Asia Pacific, where guests will find unique indulgences, curated culinary journeys, and personalized encounters that create meaningful moments.
Explore destinations through luxury hotel comfortsCaught between their desires to discover and luxuriate, a staggering nine in 10 respondents prefer to explore the destination with assistance from their luxury hotel, rather than research and hire a local guide of their own. Almost half (45%) prefer to sample local cuisine through the property’s gourmet dining, 39% want to experience the local culture through the hotel’s curated programming, and 34% are keen to try local wellness rituals available at the hotel spa.
Native Explorers’ thirst for cultural discovery extends to their accommodation choices, with a majority (76%) of respondents opting for hotels and resorts with destination-inspired concepts. Brand affinity remains key for Native Explorers with approximately one in three opting for destination-inspired abodes under an established luxury brand. W Hotels’ evolved design direction takes a thoughtful approach through the lens of both the brand and its location, so no two W hotels look the same.
Marriott International’s luxury brands portfolio is poised to meet the demands of Native ExplorersMarriott International’s luxury brands portfolio is poised to meet these reimagined travel desires with hotel openings that inspire the modern traveler. The company plans to take its unrivaled portfolio of eight dynamic luxury brands to the region’s most popular travel spots such as Sydney and Bangkok and emerging destinations like Fukuoka, Japan and Jiuzhaigou, China.
A global leader in luxury hospitality, Marriott International today operates nearly 500 luxury hotels and resorts in 68 countries and territories, including 159 properties presently in Asia Pacific. The region contributes half of the company’s global development pipeline of nearly 200 luxury properties.
Please refer to appendix for Marriott International Luxury Brand’s top hidden travel gems for Native Explorers to uncover in Asia Pacific.

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Driven by a sense of purpose to build a future where people and place enrich one another, Rosewood Hotel Group is proud to announce Rosewood Impacts, a groupwide roadmap for delivering positive impact on all its communities and the planet we call home.
With deeper commitments to empowering people across the brand’s entire ecosystem and a sustainability approach that puts circular hospitality at the core of business operations, Rosewood Impacts is both a recognition of the group’s ongoing programs and a strategic roadmap for future efforts. With tangible goals in the fields of sustainability, employment, partnerships and more, the comprehensive roadmap champions consequential policies and programming under two distinct pillars: Rosewood Empowers and Rosewood Sustains.
“At Rosewood Hotel Group, we are wholly committed to rooting ourselves more deeply in every place we are in. With Rosewood Impacts, we are not only championing the exemplary efforts being made across our organization but setting new benchmarks for positive impact that will propel us forward to a more sustainable and equitable tomorrow,” says Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group. “We are proud of the work that our group has accomplished over the last forty-plus years of operations, but firmly maintain that we must do more.”
Rosewood Empowers
Rosewood Empowers encapsulates the group’s belief that equal access to opportunity is the key to uplifting communities. To this end, Rosewood is dedicated to:ADVERTISEMENTOpportunity Employment, seeking talent from underserved or underrepresented groups and working to lower barriers to employment.Uplifting livelihoods by strengthening local economies through local hiring, sourcing and partnerships.Education, investing in our collective future by empowering people through education and upskilling.Through all Rosewood Empowers programs and initiatives, Rosewood’s A Sense of Place® philosophy ensures that the brand’s efforts speak to and support the communities and environments where each property sits. An exemplary case study is Rosewood Mayakoba’s work with Centro Educativo K’iin Beh, a non-profit school in the Riviera Maya, Mexico. With a mission to support not only the hotel employees who needed adequate schooling for their children but the larger community, the resort’s leaders raised resources required to reopen the school in 2017, after a number of challenges threatened its ongoing operations and forced it to temporarily shut its doors. Today, the school welcomes over 400 students, all of whom receive economic support for tuition and supplies through Rosewood Mayakoba’s scholarship program. The resort brings guests into the impact journey through fundraising and a special volunteer and donation program, “Padrino,” that ensures the continued development of the students. In Fall 2022, guests’ donations contributed to the development and launch of the center’s new High School, allowing local youth to continue their education.
In Asia, Rosewood Hong Kong’s commitment to the local community is further realized through the BluHouse, Rosewood Hotel Group’s first restaurant inspired by the concept of a business-with-purpose. BluHouse is committed to co-creating neighborhood resilience through donations, employment, and impactful experiences in support of underserved groups in Hong Kong. The restaurant has pledged 1% of revenue towards this mission, and leverages the group’s Opportunity Employment program to partner with NGOs to offer employment to refugees and ethnic minorities and close the opportunity gap.
The groupwide Opportunity Employment program is building a new pipeline of talent from underserved groups not just in Hong Kong, but across its global portfolio in 20 countries. Properties from London and Vienna to Sao Paulo and Phuket are reaching out to the most overlooked groups in their neighborhoods, including minorities, people with disabilities refugees and others, and hiring from them. A newly launched program, Rosewood Bridges, is about connecting young people from disadvantaged backgrounds with internships at the group’s hotels. Starting with sending vocational students from the Hong Kong Vocational Training Council abroad for internships—an opportunity not typically available in vocational education—to partnering with local NGOs to give young people with autism a chance of a career at Rosewood Beijing or Guangzhou, the group is acting on its commitment to be a truly inclusive company.
Rosewood Sustains
Rosewood Sustains showcases a commitment to growing Rosewood’s lifestyle ecosystem responsibly and protecting the environment for future generations. From pursuing carbon neutrality, to engaging in regenerative practices, to driving the evolution of circular hospitality and eventually eliminating waste, the Group has set significant targets for environmental sustainability. These include:
Diverting 70% of waste away from landfills and incinerators by 2025.Reducing energy use and water consumption by 25% by 2025.Eliminating single-use plastics across the portfolio as soon as possible.Achieving 50% carbon-neutral status by 2035 and complete carbon-neutral status by 2050.An indisputable environmental steward, Rosewood São Paulo is the centerpoint of the Cidade Matarazzo Complex – the largest upcycling project of a century-old property in Brazil. Supported by a dedicated solar farm as well as collaborations with local government agencies, the hotel achieved its mission for 100% of its energy supply to be fully sustainable in early January 2023, less than a year after opening. This will amount to an estimated savings of 17.342 tons of CO2 emissions annually. Rosewood São Paulo also vows to run a waste management program where 100% of all solid and organic disposables will be recycled and reused, and the property houses a biodigester and glass crushing machine to minimize having to outsource these sustainable measures.
In The Bahamas, a nation of islands with 95% of its territory underwater, Rosewood Baha Mar is preserving the pristine marine environment off Nassau’s Cable Beach through its partnership with The Bahamas Reef Environment Educational Foundation (BREEF) and educating the next generation of Bahamians and visitors on how to protect coral reefs, which are critical both for ecosystem preservation and for supporting local livelihoods dependent on fishing. Guests are invited to take a hands-on approach through Rosewood’s Citizen Science Program, where they can enjoy a snorkeling adventure with experienced ocean guides, with 100% of the proceeds going to BREEF. They can also adopt coral fragments to plant within the surrounding waters and volunteer for local beach clean-ups with the organization.
At the forthcoming Kona Village, A Rosewood Resort, opening on the Big Island of Hawai‘i this summer, the brand’s principles of circular hospitality, operational sustainability, and environmental stewardship come together in a way that ensures both the health of the environment and the longevity of culture. A commitment to the environment is evident throughout the entire property, which has been designed for LEED Gold Certification and is powered by 100% solar energy, while an on-site cultural center provides both visitors and locals with perspective into the rich natural and cultural significance of the surroundings.
Rosewood Sustains is being championed by the group’s outstanding restaurants as well. Caruso’s at Rosewood Miramar Beach has truly put sustainability at its core and been recognized for it through the award of a Green Michelin star. Helmed by Chef Massimo, who has built strong relationships with surrounding farms, the restaurant sources most of its ingredients from a 5–6-mile radius around the resort and is committed to giving all food waste to farmers to use as compost. Multiple properties including Rosewood Hong Kong, Rosewood Bermuda and Rosewood London have partnered with EcoSpirits, a low-carbon, low-waste spirits distributor, to champion circularity in the food and beverage space.
“Both Rosewood Empowers and Rosewood Sustains have been designed to work in harmony together,” Mehvesh Mumtaz Ahmed, Vice President of Social Impact for Rosewood Hotel Group, explains. “We are committed to doing business in a way that drives the hospitality industry’s evolution towards circularity and environmental conservation while simultaneously uplifting all our communities.” Expressing excitement about the group’s ambitions, she adds, “our actions today have a direct impact on the long-term viability of the planet. Being part of a company that’s making it clear that our efforts can no longer be secondary but must sit at the forefront of everything we do gives my hope for our collective future.”
Rosewood Impacts represents the overall principle that true impact is the most powerful when the social and environmental are considered holistically. Through this framework, the brand is able to measure its success and continue to set ambitious benchmarks. Rosewood is proud of the advancements the entire group has made towards the Rosewood Impacts mission, but recognizes that more must be done, and is evolving every part of the business and operational strategies with this in mind. With Rosewood Impacts at the leading edge, Rosewood Hotel Group looks to the future with optimism.

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RCU CEO Amr AlMadani and Bouygues Construction Deputy CEO Pierre-Eric Saint-André
The Royal Commission for AlUla (RCU) has begun construction of its Sharaan Resort and International Summit Centre designed by French architect Jean Nouvel.The project will be built directly into the mountains of Sharaan Nature Reserve and aims to meet ambitious sustainability goals for the construction phase and resort operations.In a ceremony at Sharaan Nature Reserve, RCU signed an agreement with Bouygues Construction, a French engineering group, which will manage construction of the resort through a joint venture with Almabani, a leading Saudi engineering firm. Bouygues Construction brings a unique combination of experience in tunneling and construction of ultra-luxury hotels, both required for this complex development.
RCU’s Development and Construction sector is spearheading this project with consultation from Canadian firm WSP and with program management support from Jasara, a Saudi firm. Together they will deliver the masterful vision which will immerse guests in the natural and cultural heritage of Sharaan Nature Reserve.
Just as the Nabataean civilisation carved structures into nearby sandstone more than 2,000 years ago, Sharaan resort will carve a new chapter in stone for AlUla’s living museum while preserving the natural scenery and native flora and fauna at the heart of RCU’s vision for Sharaan. RCU consulted with the world’s top experts in mining and excavation to engineer solutions in line with the architectural vision.
Built into a mountain dating back 500 million years, the Sharaan resort will offer a memorable and timeless experience with 38 suites, a spa and wellness center, kids club, sport centre, all-day dining restaurant and business centre. In addition, a signature fine-dining restaurant will sit atop the mountain with panoramic views of Sharaan. A unique glass elevator will connect the resort with a geologic and artistic experience, offering views of ancient sedimentary layers and niches filled with art and engravings.
ADVERTISEMENTInside an adjacent mountain, the Sharaan International Summit Centre will host events and leaders from around the world. With a completely secure and private environment, its design will enable chance encounters and private interaction for guests with shared leisure activities in an informal setting. Facilities will include an auditorium, meeting rooms, majlis (sitting room), library, and a sport and leisure area.
The Summit Centre will also have 13 total hospitality pavilions and two private villas will be constructed nearby, completing the project with 53 total hospitality keys.
Aligned with Saudi Arabia’s Vision 2030 and the Sustainability Charter for AlUla, the Sharaan Resort and International Summit Centre is designed in harmony with its natural environment. Discreet studies of the site have informed the design of passive strategies and natural geological heat transfer to efficiently cool the property in summer and provide warmth in the winter. The project also aims for zero wastewater by using potable water only when needed and by recycling all treatable wastewater for irrigation and other purposes.
Mohammed Altheeb, RCU Chief Development and Construction Officer, said: “Sharaan resort is our most ambitious project currently under construction. The resort was designed with complete reverence for the human and natural history of AlUla, and we are committed to sustainable building practices in line with this same philosophy. RCU and its partners are excited to unveil a new chapter in the story of these ancient mountains, where guests will experience the wonders of Sharaan Nature Reserve.”
Pierre-Eric Saint-André, Deputy CEO of Bouygues Construction, said: “We are grateful to be part of the ambitious cultural and tourism project of AlUla, and in particular to have been chosen by the Royal Commission of AlUla with our partner Almabani to build the iconic Sharaan Resort and International Summit Centre. The bold vision of Jean Nouvel’s architectural firm – with whom we have already had the opportunity to work on the Paris Philharmonic Center for example – is a great source of inspiration for us, since the technical prowess it requires are absolutely unique and incredibly stimulating. We are confident that we will be able to bring our passion for challenges and our state-of-the-art expertise acquired over 70 years on all continents to ensure that this great project becomes an iconic reference in terms of exclusive tourist experience, respect for the environment and harmonious integration within grandiose landscapes.”

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Belmond announces that Dan Ruff, who has been Chief Operating Officer of the brand since 2018, has been appointed as new CEO, effective 1st July 2023He succeeds Roeland Vos, who has been at the helm of the company for the past eight years. Roeland Vos will continue his role as Chairman of the board of Belmond Ltd and as such will be available to provide support to the organisation on specific projects or advisory topics.
“I’m very pleased to hand over the reins of the company to Dan. I have known him for a very long time. He will provide continuity in the journey for excellence that Belmond is on whilst pushing boundaries. I am convinced that he will succeed in taking the team and the brand to the next level.” Roeland Vos commented.
A proven leader with 20 years of experience in the hospitality industry, Dan has led Belmond’s strategic focus on operational, commercial and property excellence over the past five years, guiding the teams through the challenges of the pandemic from which Belmond has emerged stronger than ever.
Prior to joining Belmond, Dan held senior roles at Starwood Hotels & Resorts and Wyndham Hotel Group across operations, asset management, and mergers & acquisitions, and served on the Supervisory Board ofDesign Hotels AG. He began his career at Credit Suisse First Boston in the investment banking division.
“I’m truly honoured to become CEO of this extraordinary company, with its passionate and genuine people, and legendary properties. Together, we will continue to strive to offer incomparable travel experiences to our guests, and become the world’s most desirable luxury travel brand.” Dan Ruff commented.ADVERTISEMENTDan Ruff will be reporting directly to Stéphane Rinderknech, Chairman and CEO of LVMH Hospitality Excellence. He will continue to be based in London where he lives with his family. Originally from New York, he graduated from the College Scholar program at Cornell University.

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S Hotel Jamaica, the all-inclusive boutique hotel in Montego Bay, and sister property Spanish Court Hotel in Kingston, have been recognized as Tripadvisor Travelers’ Choice 2023 award winners. Celebrating businesses that have consistently received great reviews on Tripadvisor over the last 12 months, these winners are among the top 10% of all global listings. S Hotel Jamaica, listed in the Best of the Best among the top 25 All-Inclusive Hotels in the Caribbean, which is presented annually to those businesses that consistently earn excellent reviews and are ranked in the top 1% of properties worldwide.
“The Tripadvisor Travelers’ Choice Award is tremendous for not only S Hotel and our sister property Spanish Court but also for Jamaica,” said Ann Marie Goffe-Pryce, General Manager of S Hotel Jamaica. “We are also thrilled that S Hotel received the Best of the Best recognition and was included among the top 25 all-inclusive hotels in the Caribbean, especially after our recent shift to an all-inclusive property. While the hotels ranking among the top percentile is a testament to our warm hospitality, we share this award with our guests — we wouldn’t have won without their rave reviews and repeatedly sharing their wonderful experiences.”
“Congratulations to the 2023 Tripadvisor Travelers’ Choice winners,” said John Boris, Chief Growth Officer at Tripadvisor. “The travel resurgence we’ve seen throughout the past year has even further heightened the competition. Earning a Travelers’ Choice Award demonstrates that you have provided great experiences to those who matter most: your guests. With changing expectations, continued labor shortages, and rising costs, this is no easy feat, and I am continually impressed with the hospitality industry’s resilience and ability to adapt. Cheers to another successful year!”
S Hotel Jamaica welcomes ages 16 and over and offers an array of culinary options, wellness amenities, guest experiences and local excursions, and the 125-room Spanish Court Hotel in Jamaica’s culture capital, features the popular Rojo Restaurant highlighting a variety of Jamaican and international cuisine, The Sky Terrace and Bar with stunning views of the city, and more. Continually adding various offerings to successfully differentiate the properties in this very competitive market and creating a truly memorable experience for their guests is why S Hotel and Spanish Court Hotel are favorites among travelers.

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AlUla‘s hospitality offering is expanding with the news of a new eco-resort AZULIK AlUla.With plans to open by 2027, the sustainability-focused property will have 76 luxury villas.
It is part of the Royal Commission for AlUla‘s (RCU) Journey Through Time (JTT) masterplan.It has been designed in harmony with the natural environment and aligns with the Sustainability Charter for AlUla, Saudi Green Initiative and Saudi Vision 2030.
The AZULIK AlUla Resort is in the Nabatean Horizon District of JTT, tucked into canyons near the AlMutadil Equestrian Village development and Wadi AlFann, an ancient valley that will soon be home to large-scale artworks in the landscape.
As well as the villas, there will be a spa, VIP club, welcome lounges, all-day dining, and a SFER IK museum. With flowing designs inspired by the natural ecosystem and surrounding sandstone cliffs, the resort’s undulating exteriors will utilise natural materials and fibres woven into several layers.
AZULIK AlUla Resort will promote a connection with AlUla’s heritage and the area’s ecology and biodiversity, protecting and incorporating nearby ancient rock art inscriptions, and utilising a natural system of existing waterways to feed irrigation and safeguard against floods.ADVERTISEMENTNo private vehicle traffic will be allowed on-property; instead, an all-electric mobility system will be provided, along with horse and camel routes, and hiking trails for guests to enjoy the surroundings.
Operated by Mexican luxury brand AZULIK and designed by Roth Architecture, the resort will offer elegant accommodations for guests and provide socio-economic benefits for the AlUla community.

Once fully operational, AZULIK AlUla Resort will create more than 300 new jobs. Along with local materials and contractors sought for construction, most operational supplies will be sought from AlUla and wider KSA to further boost regional economic growth.
John Northen, RCU Vice President of Hotels and Resorts, said, “AZULIK AlUla is centred on the concept of sustainability and connection with the natural and human heritage surrounding this magnificent property. Along with its proximity to the AlMutadil Equestrian Village and Wadi AlFann, both under development, this resort is one of several assets contributing to AlUla’s growth as a leading destination in line with our Journey Through Time master plan.”
AZULIK Founder and CEO, Roth, said, “As a tribe, we feel honoured to bring AZULIK’s vision to AlUla. It is with gratitude and profound respect that we embark on a journey into AlUla’s vibrant heritage and culture. Rooted in its unique natural landscape, we begin a project that is both close to our heart and our brand values. These are our first steps together and I’m confident we will walk a beautiful and exciting path.”
Source: Hotelier Middle East

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Apes Hill Barbados, a naturally luxurious golf resort and community, is opening for villa rental stays from winter 2023. The resort will be both a hub for golf enthusiasts and for those seeking the ultimate laid-back luxury lifestyle in a truly remarkable setting, whether that be embracing outdoor pursuits such as trekking or cycling, simply lazing by the pool, or seeking ultimate zen in the resort spa.
Located in the breezy Apes Hill St James, the resort is 1,000ft above sea level on the most easterly island in the Caribbean Archipelago, where the Atlantic Ocean meets the Caribbean Sea both of which can be seen from the elevated terrain or vistas at Apes Hill. This makes the flagship 18 Hole Championship Golf Course, which opened to members in November 2022, the most elevated course in Barbados, allowing for glorious views at holes 12-15 of not only the Scotland District but also spectacular scenes of the aquamarine Atlantic Ocean.
The resort is committed to providing the ultimate Caribbean authentic luxury lifestyle to its members and guests but also ensuring this is done with sustainability at the forefront of the agenda. Apes Hill is fully independent of Barbados’ water supply for the golf course and landscaping, achieved through harvesting rainwater from rooves, roads, and open spaces to be collected in the property’s reservoir.

The grass used throughout the golf course and amenities is drought resistant resulting in low water consumption. Woven around the golf course is thousands of fruit trees, palm trees, banana trees, breadfruit trees, soursop, cherry trees, even coffee trees, with the goal to use as much local produce as possible to reduce food miles. Apes Hill Barbados strives to reduce its environmental impact wherever possible. ADVERTISEMENTApes Hill Barbados boasts fully furnished villas and homes that blend neatly into the timeless landscape of one of the most beautiful terrains in Barbados, available for purchase or holiday rental, homeowners and resort guests alike have full access to the resort’s amenities such as the golf courses, clubhouse, driving range, racquet centre with padel courts and tiger turf tennis courts, nature trails and spa facilities. 

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HOTEL LOTTE is a global culture and tourism content company with three business units: LOTTE HOTELS & RESORTS, LOTTE DUTY FREE, and LOTTE WORLD. Currently, LOTTE HOTELS & RESORTS has 33 properties globally, including SIGNIEL SEOUL and LOTTE NEW YORK PALACE. LOTTE WORLD runs five businesses including LOTTE WORLD ADVENTURE, Aquarium, and SEOUL SKY. LOTTE DUTY FREE operates total 21 stores including Guam and Brisbane Airports.
– Heralding the start of HOTEL LOTTE’s 50-year history (1970s)
In 1970, former Korean President Chung-Hee Park entrusted hospitality business to Kyuk-Ho Shin, the founder and former chairman of LOTTE Group. Despite the investment requiring huge capital, Chairman Shin established Hotel LOTTE on May 5th, 1973. After investing 150 million dollars over six years, he presented LOTTE HOTEL SEOUL, which was the largest luxury hotel in Asia at the time, marking the beginning of Korea’s tourism industry.
– Transforming Jamsil, the suburban into a tourist destination (1980s)
In the 1980s, HOTEL LOTTE turned its attention to Jamsil, which was then a suburban of Seoul, and began planning for the country’s first indoor theme park. A total of 454 million dollars were invested over five years, and opened in July 1989 as LOTTE WORLD Adventure. Even ranking as the world’s largest indoor theme park at the time in the Guinness Book of World Records, the total number of visitors since the opening has exceeded 210 million, making it one of Korea’s representative tourist attractions.ADVERTISEMENT
During the Seoul Olympics in 1988, HOTEL LOTTE opened LOTTE HOTEL WORLD in Jamsil. Followed by the opening of LOTTE DUTY FREE in January 1989, HOTEL LOTTE made the neighbourhood a tourist destination.
– Establishing the foundation for economic recovery (1990s-2000s)
Even during the IMF financial crisis of the 1990s, LOTTE DUTY FREE continued to build its infrastructure by opening its flagship stores throughout the country, contributing to economic recovery through tourism. In 1999, the duty-free opening at Gimpo Airport Terminal 1 and 2 was the first in the industry to emphasize brand identity through red uniforms and signage, enhancing the country’s image.
– Spreading K-brand with Korean wave (2010s)
In the early 2000s, LOTTE DUTY FREE launched a campaign to promote Korean tourism by incorporating shopping, tourism, and culture with Korean Wave. The company has been actively engaging in entertainment tourism marketing such as holding customer invitational ‘Family Concerts’ featuring top Korean artists such as Super Junior and BTS, and creating the ‘Star Avenue’, a space full of handprints, photos and videos of celebrities. The Family Concert has attracted a total one million audiences since 2006, promoting K-Brands to tourists worldwide.
In 2017, LOTTE WORLD opened observatory, ‘SEOUL SKY’ in LOTTE WORLD TOWER, which was then the world’s third tallest building (555m), serving as a landmark of Korea.
– Becoming an internationally acknowledged brand with global expansion strategy
Based on the heritage of HOTEL LOTTE in Korea, LOTTE HOTELS & RESORTS is the biggest hospitality group in Korea that has globally expanded its businesses initiating with the opening of LOTTE HOTEL MOSCOW in 2010. LOTTE HOTELS & RESORTS has received consecutive international awards, such as the five-star rating in the 2023 Forbes Travel Guide for LOTTE NEW YORK PALACE, New York City’s cultural heritage built in 1882, as well as LOTTE HOTEL SEATTLE, LOTTE HOTEL ST. PETERSBURG, and more. The brand value of LOTTE HOTELS & RESORTS has been recognized to the extent that it has hosted international events, including the UN General Assembly and the US-Korea Summit. It also has been chosen by former US presidents such as Barack Obama and Donald Trump for their stays at LOTTE New York Palace, and Saudi Arabia’s Crown Prince Mohammed bin Salman at LOTTE HOTEL SEOUL.

LOTTE DUTY FREE has also opened five locations in Oceania, and in Jakarta Airport in Indonesia for the first in Korean duty-free industry. LOTTE DUTY FREE Melbourne Airport is scheduled to open in June, and LOTTE HOTELS & RESORTS’ L7 WESTLAKE HANOI and LOTTE WORLD AQUARIUM HANOI, are also set to open in August.
Wan-Shin Lee, the CEO of LOTTE Group Hotel HQ said, ” HOTEL LOTTE has been together with the Korean tourism industry’s history over the past 50 years by developing into a global company operating hotels, duty-frees, and theme parks,” adding that “based on the heritage built up to now, we will keep offering contents to enhance customer experience in order to continue to grow as a 100-year company.”

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