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For true travellers, it’s never enough to simply see the world – one must experience it. Four Seasons, the world’s leading luxury hospitality company, invites guests to go beyond the sights and souvenirs and into the heart of each destination it calls home, sharing the stories of people and places that will be the starting point for each traveller’s own story.“The Middle East and Africa offers an incredible range of opportunities to explore, learn from and be inspired by, given the centuries of history and culture found in abundance here,” says Adrian Messerli, who was appointed to the role of Four Seasons President, Hotel Operations – Europe, Middle East and Africa last year and is now based in Dubai. “As Four Seasons pairs ancient wonders with modern luxury for today’s adventurous travellers, we invite you to join us in being part of the continuously unfolding story of the region.”
With more than six decades of experience in setting the stage for extraordinary travel experiences, Four Seasons can customize the perfect holiday, completely tailored to individual needs and wants. With insider access, trusted local guides and seamless travel arrangements – not to mention the comfort of luxurious accommodations at the end of each adventure-filled day – all that’s left to do is enjoy every moment.
Here, Four Seasons shares a taste of the possibilities, recommendations for unforgettable discoveries in the region, and ways to get started on planning a journey into the untold in the Middle East and Africa this year.
Under Water and Across the Land
Endless landscapes under bright blue skies, under water worlds teeming with life, lush private gardens and up-close encounters with wildlife are waiting to be discovered with Four Seasons:ADVERTISEMENTAn unforgettable journey to the “Edge of the World” begins at Four Seasons Hotel Riyadh as guests embark on an eight-hour excursion that begins with traversing the sands, hidden cities and winding rivers of Bedouin folklore as the sun fades. On arrival, guests will take in the stunning beauty of a geological wonder that has to be experienced to be believed. As a spectacular sunset gives way to a starlit evening, enjoy a traditional dinner before returning to the Hotel with memories of a lifetime.
Fashion legend Yves Saint Laurent fell in love with Morocco’s Red City long before Four Seasons Resort Marrakech gained the (virtual) keys to his very private garden sanctuary. Inside the beautifully maintained Jardin Majorelle, a riot of colours, scents and textures awaits as guests wind through leafy passageways discovering rare tropical plants, sky-high cacti, and the electric blue buildings that the designer famously said introduced him to the world of colour. A private tour of the home he shared with Pierre Bergé and a guided visit to the adjacent Musée Yves Saint Laurent follows, then a tailor-made, YSL-inspired dinner back at the Resort.
The Castaway Centre at Four Seasons Resort Seychelles at Desroches Island is the starting point for an immersion into underwater wonders, or catching a break atop the waves. The waters around this secluded island are also ideal for fishing, with dogtooth, yellowfin tuna, wahoo, sailfish, tropical amberjack and more as both expert fisherman and beginners alike are expertly guided. Further out to sea, day trips to remote Poivre Island and St. Joseph’s atoll, where untouched coral reefs are waiting to be explored.
In the heart of Dubai’s ultra-modern downtown, Four Seasons Hotel Dubai International Financial Centre is minutes away from the UAE’s first national park. Comfortably seated in a vintage 1950 Range Rover, guests can look forward to witnessing graceful Arabian gazelles running across rippling dunes, a demonstration of the region’s love of falconry, and an authentic Bedouin camp dinner to round out the incredible Royal Safari Private Experience.
Four Seasons Hotel Kuwait at Burj Alshaya is a shimmering beacon of luxury rising above a modern metropolis – and it’s also the starting point to outdoor adventures such as paddleboarding or snorkelling in the clear waters around nearby Kubbar Island, known for its coral reefs, nesting seabirds and pristine sandy beaches that are perfect for a day of sunbathing on the Arabian Gulf.
Surrounded by 76 recognized sites, the new dive centre Four Seasons Resort Sharm El Sheikh is the jumping off point to a world of undersea wonders. Blessed with clear, reef-filled waters that are home to abundant aquatic life, visibility is truly remarkable, even at night as the tiny particles of glowing plankton take on a glittering bioluminescence. The Red Sea is also the final resting place for many intriguing shipwrecks, including the World War II era British SS Thistlegorm. Early risers will board a high-speed powerboat at the Resort’s pier on their way to the Strait of Gubal to see it resting on the sea floor.
Become a Local Expert
Four Seasons goes beyond the usual tourist stops and introduces guests to the real culture of the most intriguing cities in the region. Insider insights, hands-on experiences and private access are all gently guided by local experts carefully chosen by Four Seasons:
A visit to the Pyramids of Giza and the mysterious Great Sphinx is a must on any trip to Egypt, and thanks to the concierge team at Four Seasons Hotel Cairo at Nile Plaza, it can be a deeply enriching experience fully customized to each guest’s own interests. A private guide will share their expertise on the fascinating 7,000 year history of these global monuments before guests enjoy dinner in a private tent onsite. Afterwards, under a starry sky, a traditional Tanoura dance performance against the backdrop of the spectacularly lit Pyramids will fill camera phones and Instagram feeds with memories of a lifetime.
As the city continues to emerge as a global destination, Four Seasons Hotel Doha has curated the top sights and lined up private guides to offer guests customized itineraries – whether exploring the Gulf’s pearl diving history or bargaining for a strand in the souks. Doha has everything from sandy beaches to fragrant spice markets, world class dining and designer shopping, and for an immersion in the country’s rich heritage and culture, a guided exploration of the Museum of Islamic Art or the futuristic National Museum of Qatar.
Further down the Arabian Gulf, the capital of the UAE is styling itself as a cultural hub of both regional and international art. And, while the nearby Louvre Abu Dhabi is a must-see just 15 minutes away, art lovers will want to explore the 2,000 piece collection at Four Seasons Hotel Abu Dhabi at Al Maryah Island, featuring expressions of the region’s history and modern dynamism by Emirati and international artists.
Ever dreamed of having free roam of a royal palace? It’s now a reality as Four Seasons Hotel Alexandria at San Stefano opens the doors to a newly-restored 19th century palace that was once the home of the wealthy Muhammad Ali dynasty. Even better: the family left the royal jewels behind, from ruby and emerald crowns to a golden chess set, diamond-encrusted sword and so much more, each with its own fascinating story shared by an expert guide.
Top of the list for any visitor to Egypt is the recently opened Grand Egyptian Museum (GEM) in Cairo. None other than Ramses II (in the form of an 11 metre / 36 foot statue carved 32 centuries ago) welcomes visitors to the largest archaeological museum in the world. The striking contemporary building houses most of the treasures unearthed a century ago in King Tut’s tomb, plus more than 100,000 additional artifacts spanning 7,000 years of Egyptian history and culture. The concierge team at Four Seasons Hotel Cairo at The First Residence can arrange early access to the Tutankhamun Immersive Exhibition’s captivating multi-sensorial experience.
Beyond the Spa: Inward Journeys of Self-Exploration
Getting away from it all can so often clear the way for finding oneself – and each other – with a host of locally-inspired wellness experiences created by Four Seasons:
Although situated in the heart of Jordan’s capital, the expert concierge team at Four Seasons Hotel Amman helps travellers write their own stories in the astounding sites and experiences beyond the city, from the ancient wonders of Petra to the historic village of Pella. Here, guests are welcomed with a mountaintop meditation accompanied by a local shepherd and his flock, followed by a lunch in this spiritually-charged archaeological site that has been continuously inhabited for 6,000 years. Learn about “dream weaving” from a local artisan while practicing art therapy, and salute to the setting sun during a private yoga session.
For those seeking a more traditional spa experience, Four Seasons Hotel Bahrain Bay sets the stage for romance with the Couple’s Escape including an aromatic steam and scrub before side-by-side aromatherapy messages capped off with a bubbly toast to love. Or, opt for the Night Spa package that finds couples relaxed and soothed as the clock strikes midnight following a massage for two by the indoor pool, which can then be enjoyed in complete privacy with sweet nibbles and sparkling wine.
Tastes to Remember – and Share
Some of travel’s greatest rewards are reserved for the palate, and at Four Seasons, the experience can be distinctly off-menu:
At Four Seasons Resort Mauritius at Anahita, guests are introduced to the many cultural influences that have shaped the island’s vibrant cuisine, starting in the on-site Cotomili garden to snip fresh leaves before heading to the kitchen for a Creole Cooking Class. This is where travellers learn to make local favourites such as rougaille: a classic, tomato-based comfort food made with dried fish that home chefs can make their own with flavours such as garlic, ginger, curry and chili.
In Morocco’s White City, Four Seasons Hotel Casablanca introduces guests to a four-generation family making the city’s best cornes de gazelles at Pâtisserie Bennis Habous in the Quartier Habous. They’ll reveal their closely-guarded recipe for these traditional Moroccan cookies, made from almonds and orange water and shaped by hand. Afterwards, do as the locals do and enjoy the cookies with a glass of sweet mint tea on the terrace of the nearby Cafe Imperial.
And Now for Something Completely Different
One is never too old to try something new, or to take a step – or leap – out of their comfort zone with the assurance that Four Seasons is there to ensure every second is both exciting and rewarding:
While never leaving a poolside lounge is tempting at Four Seasons Resort Dubai at Jumeirah Beach, the Desert Thrills Safari is the stuff of shared stories for years to come. It starts with some invigorating “dune bashing,” a crazy SUV ride across constantly shifting dunes with plenty of stops, starts and slides. Warmed up for adventure, guests hop into dune buggies for another run, try out sandboarding and then reward their own bravery with a lavish gourmet dinner in a private tent.
A world away in the Indian Ocean, it’s time to learn something new while contributing to the preservation of marine wilderness with the education and conservation specialists from WiseOceans at Four Seasons Resort Seychelles. Here, travellers will learn about the intricate world of coral reefs, and even help build new ones. As they continue to grow, guests can watch progress from home through electronic updates and photos.
At Four Seasons Hotel Amman, guests can spend a day in the nearby hilltop town of Umm Qais where they will learn traditional arts including basket weaving and making hadabs – a Jordanian headdress – by hand with local women, who will also share the ecological and medicinal secrets of wild za’atar.
Trip Customization in the Palm of One’s Hand
Take advantage of the Four Seasons App, and chat in real-time with Four Seasons team members in 100+ languages for more advice and ideas, and throughout a stay in the Middle East and Africa.

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A new flight connection calls for a landing ovation – and a new set-jetting package for Sandals Resorts and Beaches Resorts guests – as the first-ever U.S. commercial flight descends upon majestic Ocho Rios, Jamaica on February 24th. In homage to the swift and seamless journey directly into the Caribbean Riviera, Sandals’ and Beaches’ new “Love and Let Fly” package transcends traveler wanderlust from the silver screen to the golden Jamaican beaches coveted for decades by film producers and vacationers alike.MORE TIME TO ‘BOND’, LESS TIME IN TRANSIT
Departing from renowned Caribbean hub Miami International Airport (MIA), travelers will touch down at Ian Fleming International Airport (OCJ), mere moments from a captivating collection of Sandals and Beaches Resorts and the surrounding natural wonders striking enough to serve as the backdrop to some of Hollywood’s most iconic films, including the famed series inspiring the aptly-named AA4007.
The new route operates twice weekly on Wednesdays and Saturdays aboard an intimate, 76-passenger E175 jet, for a private jet-like flight experience designed to mirror the elegance and efficiency one would expect in the life of a secret agent. Post-flight, Ocho Rios-bound couples and families are whisked away to one of four award-winning luxury all-inclusive resorts – the all-new Sandals Dunn’s River, Sandals Royal Plantation, Sandals Ochi, or Beaches Ocho Rios – transitioning from terminal exit to beach in as little as 30 minutes or less.
“LOVE AND LET FLY” TO SANDALS, BEACHES AND BEYOND
Curated exclusively for passengers arriving aboard AA4007, the “Love and Let Fly” package evolves the jet-setting experience into a set-jetting adventure inspired by the growing trend of movie-inspired tourism. Promising a journey through the heart of cinematic history and Jamaica’s breathtaking landscapes, the limited-time offer includes a complimentary Island Routes Powerboat Adventure for guests at participating Sandals Resorts in Ocho Rios. Redeemable once on resort, the all-day excursion offers an unforgettable combination of unknown hidden gems and famous island locales along the scenic North Coast, including a dive into the crystal blue water of the iconic Laughing Waters beach from the James Bond movie, Dr. No. Families traveling to Beaches Ocho Rios will inspire future film aficionados with a complimentary Island Routes Dunn’s River Catamaran Cruise, an adventure that pairs snorkeling with panoramic views of the Jamaican coastline, including a visit to the archetypal Dunn’s River Falls, also featured in Dr. No.ADVERTISEMENTGuests can toast to new connections on the north coast with AA4007-inspired cocktail specials, including a Jamaican twist on the films’ emblematic Old Fashioned. Available exclusively at Sandals Dunn’s River this spring, the Jamaican Rum Old Fashioned elevates the guest-favorite with the limited-edition Blackwell 007 Rum spirit available to sip at all bar venues – from the sunset-facing Laughing Waters Beach Bar to the Lapidus Lounge, which pays homage to the famed architect who designed the resort when it was first built as the Arawak Hotel in the 1950s as well as the Fontainebleau Miami Beach, another filmic wonder.
A CONNECTION TO THE CARIBBEAN, A DREAM BROUGHT HOME
“Ocho Rios is the source of wanderlust for millions of visitors from around the world, whether awakening their curiosity from the likes of a television screen or even better, from that incomparable feeling of being surrounded by its breathtaking beauty,” said Adam Stewart, Executive Chairman of Sandals Resorts International. “For my family, it’s even more personal as the backdrop of some of our most pivotal moments, including along this very beach where my father grew up dreaming of an interconnected Caribbean. The descent of American Airlines AA4007 represents this dream, bringing the world closer to the beauty and allure of Jamaica’s north coast – our home.”
In tribute to his remarkable achievements and unwavering dedication to the growth of Jamaica’s travel and tourism industry, the Airports Authority of Jamaica honors Sandals Resorts International’s founder and late chairman, Gordon ‘Butch’ Stewart, by naming the Departure Hall at Ian Fleming International Airport in his glory – bringing forward a legacy that will inspire passengers for generations to come to let love fly.
The “Love and Let Fly” offer is available to book through May 16, 2024 for travel through May 24, 2024 with promo code FLY4007 for guests booked five nights or longer at participating Sandals Resorts and Beaches Ocho Rios. Spring rates start at $266 per person per night at Sandals Ochi and $341 per person per night at Beaches Ocho Rios. Learn more at https://www.sandals.com/jamaica/ocho-rios/flights/ and https://www.beaches.com/jamaica/ocho-rios/flights/.

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Altree Developments, a Toronto-based, multi-generational, full-service development company is set to redefine luxury living in St. Maarten and today announces they have launched sales at their newest development, Vie L’Ven (life to life), a luxury resort and residences with 280 units, that is slated for completion in 2028.“Vie L’Ven seamlessly coalesces the influences of both French and Dutch cultures which are truly represented in this incomparable development through exceptional living, dining and wellness experiences,” says Zev Mandelbaum, founder of Altree. “Serving as a love letter to St. Maarten, Vie L’Ven encourages homeowners and guests to embrace living life to the fullest, while soaking in the island’s natural beauty and tranquility, where European culture blends effortlessly with Caribbean aptitude.”
Set in a pristine location on Indigo Bay, on the southwest Dutch side of the island, Vie L’Ven will feature a collection of fully furnished residences, alongside a luxury five-star hotel. Of the 280 units, 190 units will be hotel rooms (60 of which will be suites) and 90 private residences.
The ResidencesThoughtfully designed by award-winning architectural firm HKS Architects, with interiors by Toronto’s internationally renowned, award-winning Studio Munge, the development is authentically inspired by both French and Dutch cultures.
The residences, with sales and marketing being led by St. Maarten’s Sotheby’s International Realty, will range from one-, one-and-a-den, and two-and-a-den-bedroom suites that will span from 600 to 6,000 square feet and will be available for purchase in a variety of layouts. Pricing ranges from $800,000 to over $2 million. Serving as a retreat and sanctuary of privacy, the luxurious suites will boast playful patterns and woven textures, creating a warm and welcoming atmosphere. Upon entrance, guests and homeowners will be met by a predominantly cream-white palette, accented with energetic corals or oceanic blues to reflect the island. Taking it a step further, Vie L’Ven will offer homeowners the option to upgrade with custom furniture packages, inclusive of full bedroom sets, living and dining room additions, and more.
Vibrant Resort + AmenitiesThe resort will embrace the island’s energy and diversity and create an exclusive destination for islanders and guests by providing a one-of-a-kind, world-class experience. Upon arrival, Vie L’Ven offers awe-inspiring first impressions with striking sculptural artwork, and dispersed throughout the resort, guests can take in the visuals from the dynamic art program unfolding against a dark wood-paneled backdrop featuring intricate carved geometrical patterns. Textures and patterns such as coral stone floors, natural oak and more are implemented in the design and architecture to infuse authenticity and tactility to the resort. Amenities will include three swimming pools, 24/7 concierge services, a kid’s center, event spaces, a superb fitness center and world-class spa with an outdoor experiential bathing garden and treatment spaces. Upon request, wellness memberships and wellness suites will be made available which will include tailored programming, wellness centric elevated fixtures and more. Lastly, the resort will be home to three restaurants, including a signature restaurant, by a Michelin-starred artisan Chef who will share his incomparable cuisine with the island.ADVERTISEMENTCaptivating IslandKnown as the home of the friendly people, St. Maarten is one of the most culturally diverse destinations in the world and has established itself as the “European melting pot” of the Caribbean with its multicultural identity and range of influences. Easily accessible by air and sea, St. Maarten is on its way to becoming a “stop-and-stay” destination, bursting with languages, cuisines, and traditions from around the world. Although petite in size, the island offers an experience for everyone, whether it be exhilarating nightlife, breathtaking views, prestigious sailing, and more, creating the perfect blend of excitement and relaxation. Upon completion, Vie L’Ven will be one of two five-star resorts on the island, and will provide residence owners and visitors a new standard of unmatched luxury.

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Mountain lovers can experience the new must-visit winter destination as COTTON CLUB ANDERMATT throws open its doors offering guests luxurious comfort, winter sun, and an immersive experience in the clear, bright, Alpine glow – Switzerland’s coolest new location.The brainchild of Norwegian entrepreneurs Christian and Merete Marstrander, COTTON CLUB ANDERMATT brings the COTTON LIFESTYLE to life. Known for their passion for both snow and sand, the Marstranders have created a forward-thinking vision of hospitality that has now arrived in Andermatt. With world-class service, meticulous attention to detail, and a dedication to ensuring each guest feels the special effect of the Cotton Club lifestyle, they have transformed Andermatt into a winter destination like no other.
At the heart of the COTTON CLUB credo lies personal conviction and drive. While James Bond may have been the first global superstar to visit Andermatt, with the famous chase on the Furka Pass filmed there in ‘Goldfinger’ in 1964, all visitors can now experience the remarkable beauty of this super-luxe winter destination in the Ursen valley at the foot of the Gotthard Pass.

Andermatt is an exclusive resort that boasts the largest snow cover in all of Switzerland. Situated at the centre of the Saint-Gotthard Massif, it offers a haven for advanced skiers, families, and free-riders alike. With its convenient proximity to Lugano, Lucerne, Bern, and Zürich, Andermatt sits at an elevation of 1,437 meters above sea level. The Gemsstock ski area and a chairlift that connects the village with Nätschen’s gentler slopes are easily accessible, making it a perfect destination for both day and night activities.
ADVERTISEMENTThe COTTON CLUB ANDERMATT venue offers a rare and enchanting bonus: a stunning dome made from Polycarbonate Transparent Glass with a 360-degree view of the natural mountainscape, a trademark of the Cotton Lifestyle. The marriage of mountain scenery with a Mediterranean mindset has resulted in a fairy-tale environment of natural hues, materials, and designs inspired by local traditions. This soothing ambience, with blissful creamy colours, pale wood, clean lines, and striking interior accents of fire and chandeliers, wraps guests in a luxurious level of comfort and cosiness. It provides the perfect retreat after a day on the slopes and induces an intense feeling of well-being.

Surrounded by breathtaking scenery, including picturesque valleys and pristine lakes, COTTON CLUB ANDERMATT welcomes up to 200 guests for drinks and dining. The menu options are fabulous, with a Raw Bar offering caviar, ceviche choices, and fish tartare dishes. The Sushi menu delivers a vast range of specialities and premium rolls, while salads and starters include Iberian Bellota ham and Greek Salad. For the main course, guests can indulge in a Thai curry or choose from veal, chicken, or lamb dishes. And of course, there’s a delectable selection of desserts, including Tiramisu, chocolate, and lemon sorbet.

Before dinner, guests can enjoy a glass or two of champagne or choose from the extensive COTTON Signatures cocktail list. From the Algarve Club to the Gingerbread Martini, Nut Spritz, and Chocolate Banana Boulevardier, there’s something to tempt every palate. The expansive wine list prominently features European wines, and for those who prefer non-alcoholic options, there are all-natural juices, special mocktails, and a range of spirits, soft drinks, and refreshments.

COTTON CLUB ANDERMATT brings a new level of luxury to the hidden gem of Andermatt, which is already ranked among the top 10 off-piste ski areas in the world. With its outstanding hospitality, uncompromising focus on great personal service, outstanding food, and authentic attitude, Andermatt is now home to the largest ski resort in central Switzerland, boasting a total of 180 km of pistes and 30 lifts. And with the addition of COTTON CLUB ANDERMATT in 2024, the resort’s attractions have reached new heights.

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As the calendar flips to a new year, Unique Vacations, Inc. (UVI) – an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts – inaugurates 2024 as “The Year of More” at an energizing Global Sales Conference designed to celebrate the outstanding achievements of the travel advisor community and reinforce its crucial role within the ecosystem of tourism for the Caribbean at large.The first of its kind since 2019, the event was held between Sandals Dunn’s River and Sandals Ochi, and united esteemed Caribbean government officials, Sandals Resorts executives, and over 200 members of Unique Vacations global sales force for a weekend of reflection, strategic alignment, and gathering momentum in the direction of selling the coveted Caribbean.
Following an evening of welcome cocktails and dinner at Sandals Dunn’s River, a future-focused business session unfolded at Sandals Ochi on January 5th with a series of inspiring speeches from notable figures, including The Hon. Edmund Bartlett, Jamaica’s Minister of Tourism, and The Hon. Carlos James, Minister of Tourism for Saint Vincent and The Grenadines. They were joined by UVI and Sandals Resorts International (SRI) executive leadership, including SRI Executive Chairman Adam Stewart, who addressed a captivated audience, reflecting on the brands’ foundation and its continued commitment to supporting travel advisors while sharing insights and strategic directions for the future.
“We sit here today on 42 years of legacy – 42 years of a clear runway of opportunity to be the company that is the game changer to rewrite the future history books of what Caribbean tourism is going to look like, and that is what Sandals 2.0 reflects and represents,” said Stewart. “We are committed every day to you and your craft – to doing things that are monumentally bigger than Sandals. This is an ecosystem of Caribbean tourism that only triumphs if we function together as one.”
Tourism Ministers Join Forces to Promote the Caribbean
In his address to the sales force, The Hon. Edmund Bartlett expressed his appreciation for a year of record-breaking travel in Jamaica – four million visitor arrivals in a single year (2023) and 10 consecutive quarters of economic growth, reducing the island’s debt to GDP from 149% to 74% – manifesting “more visitors, more revenue and more love in 2024.”ADVERTISEMENT“What you are doing for Jamaica means additional exposure and opportunities for our destination, which translates in effect to more arrivals and more earnings. It means more business, more jobs, and more growth,” said The Hon. Edmund Bartlett, adding that innovation and collaboration will be the driving force of ongoing success in 2024 and beyond. “Our way forward in the tourism industry is to remove this sense of competition that has characterized our process over time, and replace it with a nice new word called co-petition. We must now represent a future of co-peting with each rather than competing with each other.”
In true Caribbean comradeship, The Hon. Carlos James, Minister of Tourism for Saint Vincent and The Grenadines, traveled to Ocho Rios to attend the conference, where much of the buzz and focus was on Sandals Saint Vincent and The Grenadines, opening on March 27th. Bringing forward the unique ‘soul’ of his island home and its authentic alignment with Sandals, The Hon. Carlos James reiterated a joint commitment to build out a tourism sector that is ‘unique and amazing’ – teasing new direct airlift coming soon – and that leverages space and opportunities for people to discover an authentic Caribbean island that is not commercialized, while finding avenues to support and empower local communities.
“The thought process, engineering ingenuity, care, love, finesse, and attention to detail that went into creating [Sandals Saint Vincent and the Grenadines] is something we all will enjoy,“ said The Hon. Carlos James. “Sandals is a perfect match for our island – maintaining the authentic richness of the Caribbean vibe, food, entertainment, and cultural heritage. We’re preserving all of that and sharing it with guests.”
More in 2024 – and Beyond
Looking ahead and building off the theme of ‘more in 2024’, Stewart highlighted upcoming innovations across the Sandals and Beaches brands, honing in on the design, service, and accommodation innovations across the portfolio, including Sandals Royal Curaçao – home to 10 new Rondoval villas debuting February 1 – and the upcoming Sandals Saint Vincent and The Grenadines, promising an experience immersed in mother nature, “raw and uncut,” with more features, amenities, and Sandals Firsts than anywhere else.
“Everything that we are doing as hoteliers is in the relentless pursuit of finding the best of the best in this part of the world,” said Stewart. “No place on God’s planet is more interesting, more enticing, more relaxing, more soulful, or more charming than this archipelago. It is our job, together, to connect the dots to get the travelers of the world to choose us – to choose the Caribbean.”
A Priceless Partnership
Gary C. Sadler, Executive Vice President of Sales and Industry Relations at UVI, lauded travel advisors for their unwavering loyalty, recognizing the impact of the region’s most committed sales force.
“The biggest part of what we have is our travel advisors, and the most profound thing that Unique Vacations can do on behalf of Sandals Resorts is work hand in hand with these trusted colleagues day after day – because whenever the going gets tough, it is always travel advisors who are there to rescue any hotel brand there is in the world.”
In true Sandals fashion, a dazzling award-show gala brimming with local flair kicked off the night of January 6th, where awards were handed out to valuable sales team members from across global regions. Notable recognitions include Yasmine Davis, who was named BDM of the Year for the United States, and Gail Stephenson, UVI Director of Sales Operations, who was recognized as the Chairman’s Award Winner of 2023. A private event at the Rio Chico villa capped off the Global Sales Conference 2024 with the event coming to a close on Monday, January 8, 2024.

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The Board of Directors of NEOM has announced Aquellum, a luxury and experiential space embedded within the mountains, and the latest striking addition to the ongoing regional development in northwest Saudi Arabia. With its foundations steeped in cutting-edge technology, avant-garde architecture and forward-thinking concepts, Aquellum will offer guests a taste of futuristic living through its array of pioneering experiences.
Concealed from the outside along the Gulf of Aqaba coastline, Aquellum is hidden within a breathtaking, 450-meter-high mountain range and represents a futuristic ecosystem that is harmoniously integrated into the natural surroundings. Crafted to inspire originality and imagination, Aquellum will push the boundaries of conventional design and construction possibilities.
To access Aquellum, visitors will embark on an extraordinary journey, beginning at the world’s first floating marina. Here, guests will board a specially designed vessel to enter Aquellum through a concealed underground canal, unveiling a hidden community that offers an incredible sensory journey.
Once inside, visitors will be treated to an exhilarating, 100-meter-high vertical experience with an impressive courtyard space stretching from the water to the sky. This subterranean digitalized community creates vibrancy and interconnectivity through seamlessly blending hotel accommodation, apartments, retail spaces, leisure and entertainment zones and innovative hubs.
A dynamic boulevard winds through the courtyard, connecting diverse social spaces, world-class hospitality, immersive arts, events, shopping and dining. A signature space, dubbed ‘The Generator’, houses unique research labs for disruptors, innovators, and creative thinkers, offering a platform where the future is reimagined.ADVERTISEMENTAn omnidirectional internal transit system facilitates easy access to upper floors, transporting residents and visitors to their homes and hotels, ascending to rooftop gardens with breathtaking coastal views.
Guided by its unwavering commitment to crafting spaces in nature that epitomize the future of luxury, innovation and lifestyle, Aquellum stands as a testament to the fusion of cutting-edge design and construction techniques.
Aligned with NEOM’s commitment to conservation and innovation, Aquellum complements its coastal location. This new development follows recent announcements of Leyja, Epicon, Siranna, Utamo, and Norlana, which are also sustainable tourism destinations located in the Gulf of Aqaba.

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Marriott International has signed an agreement with NEOM to bring Apartments by Marriott Bonvoy to Sindalah, the luxury island destination in the Red Sea off Saudi Arabia’s northwest coast.Apartments by Marriott Bonvoy will offer premium and luxury apartment-style accommodations to meet the increased demand from families and younger travelers, who now seek more space and homely amenities when staying away from home.
“Marriott International has deep insights into the continuously evolving preferences of global travelers. It positions them as a perfect partner for us as we look to develop an array of accommodation options to meet the needs of Sindalah visitors. We are excited to strengthen our partnership by introducing their new brand to the region, which will elevate the guest experience for a growing number of groups traveling together,” said Chris Newman, Executive Director, NEOM Hotel Division.

“We continue to strengthen our collaboration with NEOM with the signing of our first Apartments by Marriott Bonvoy in the Middle East,” said Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International. “We continue to see a growing desire for premium and luxury apartment-style accommodation among travelers. Apartments by Marriott Bonvoy will be a great fit for Sindalah which is anticipated to offer our guests and members exciting, year-long travel experiences on the island.”
ADVERTISEMENTDesigned to cater to travelers seeking more residential amenities, Apartments by Marriott Bonvoy Sindalah will feature units ranging from studios to one, two, and three-bedroom apartments, all equipped with a separate living room, full kitchen, and in-unit washer and dryer. The property, set to open in 2024, is also slated to offer a fitness center and swimming pool.

“We are proud to be introducing the first Apartments by Marriott Bonvoy to the Middle East adding another tier to our luxury accommodation offering,” said Antoni Vives, NEOM’s Chief Urban Planning and Islands Officer. “We understand the desires of our guests traveling with family or a group of friends to have more space to relax. Located near the promenade close to culinary experiences and luxury fashion, Apartments by Marriott Bonvoy will meet those needs to linger longer, for a comfortable and luxurious stay. We are excited to start welcoming guests so that they can experience all that Sindalah has to offer.”

The signing of Apartments by Marriott Bonvoy Sindalah marks the fourth collaboration between NEOM and Marriott International on the luxury island, which will also include two Luxury Collection properties and an Autograph Collection Hotel.
The Luxury Collection properties will include a beach resort offering a mix of 70 luxury rooms and suites with private pools. The second Luxury Collection project will be an all-suite property offering, situated in the heart of the retail and marina district. The Autograph Collection property is anticipated to offer 66 rooms and suites, multiple dining options and a spa.
Sindalah is the first island to be developed in NEOM and is set to be among the most alluring destinations in the Red Sea. A yachting paradise, Sindalah is just a 17-hour sail from the Mediterranean and will be home to a prestigious 86-berth marina. The island will also include over 400 ultra-premium hotel rooms and 300 top-end suites, a beach club, a glamorous yacht club, and a golf course which will deliver two unique nine-hole experiences, 51 luxury retail boutiques along with 38 unique culinary offerings.

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ONYX Hospitality Group, the prominent management company in Southeast Asia, is expanding its renowned serviced apartment brand, Shama, with five new properties across Asia. The company recognises the increasing demand for serviced apartments, particularly in the post-pandemic era, and is confident that these new additions will meet the needs of business, leisure, and the growing segment of ‘Bleisure’ travellers.The Shama brand is renowned for its commitment to providing contemporary, stylish, and spacious serviced apartments. Acknowledging and responding to the popularity of serviced apartments for both long and shorter stays, across the domestic and international markets, ONYX confidently introduces five new Shama properties: two in China including Hong Kong, two in Malaysia, and one in Thailand, with opening dates set for 2024.
Presenting a unique blend of modern design and local cultural influences, the Shama brand offers a distinctive hospitality experience that caters to the discerning needs of today’s travellers. With a focus on creating a home away from home, Shama’s well-appointed serviced apartments are thoughtfully designed to provide comfort, convenience, and a sense of belonging for both short and extended stays. Shama is synonymous with personalised service, ensuring that guests enjoy a seamless and memorable stay characterised by a perfect balance of luxury and practicality.
Each Shama property reflects the brand’s dedication to delivering a lifestyle-centric approach, where guests can immerse themselves in the vibrant surroundings while enjoying the comforts of a fully equipped residence.
With over 50 years of experience, ONYX Hospitality Group is well-positioned to meet the growing demand for serviced apartments in Asia. The company is expanding its Shama brand to cater to business travellers, Bleisure tourists, and leisure visitors seeking convenient, flexible accommodation, with all the amenities of a home-away-from-home.
Recent trends, such as visa policies favourable to extended business stays and the rise of Bleisure travel, are driving demand for serviced apartments. ONYX Hospitality Group is responding to this trend with investments in new Shama properties across Asia. The company is confident that its expertise and understanding of the market, coupled with the brand’s new locations, will enable it to capture a significant share of this growing segment.ADVERTISEMENTYuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, highlighted, “The effectiveness of our customised approach to hospitality management enables us to identify investors who understand and share our vision and are prepared to foster high-quality growth in the business. This, in turn, instills confidence in us to invest in the expansion of the ‘Shama’ serviced apartment brand portfolio.”
He also said, “Shama is a brand under ONYX Hospitality Group’s management, guided by the concept of ‘Freedom to Explore.’ Our aim is to encourage residents to venture out, embrace the city’s vibrancy, and enjoy an exciting and fulfilling life, even when staying in an unfamiliar place, without the sense of loneliness.”
Each Shama property in Bangkok embodies the spirit of connectivity through the Shama Social Club, a vibrant hub that brings together global travellers. This inclusive community facilitates seamless transitions and fosters meaningful connections with the local culture.
ONYX Hospitality Group currently operates a total of 16 Shama locations, including 6 in Thailand, 6 in Hong Kong, and 4 in China. ONYX Hospitality Group is committed to expanding the Shama brand whilst continuously evolving and striving to provide guests with the exceptional service and amenities that they have come to expect.
Upcoming Shama properties scheduled to open in 2024:
China including Hong Kong: Shama Hub Metro South Hong Kong, Shama Hub Qiantang Thailand: Shama Luxe Sathorn
Malaysia: Shama Medini Malaysia, Shama Suasana Johor Bahru.

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