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    Preferred Hotels & Resorts appoints Lori Strasberg as new VP marketing

    Lori Strasberg has been appointed Preferred Hotels & Resorts’ senior vice president of marketing, reporting to Cheryl Williams, chief revenue officer.
    In her new role, she will work with the brand’s global marketing and loyalty teams to deliver new e-commerce initiatives, cooperative hotel marketing programmes, like-minded brand partnerships, and exclusive bank card rate programmes to contribute to the brand’s development and revenue goals.With more than 20 years of multi-disciplinary experience in hotel and loyalty marketing, Strasberg joins Preferred Hotels & Resorts from Marriott International where she was vice president of Marriott

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    How COVID-19 ‘unified’ competitors in the tourism industry: Sandals CEO

    Prior to the COVID-19 pandemic, fierce competition drove the tourism industry. Businesses worked independently, with no sense of shared mission. Now, more than two years on, one industry executive said that’s all changed.
    On a recent episode of Influencers with Yahoo Finance,Sandals Resorts Executive Chairman Adam Stewart explained how COVID-19’s effects on the economy helped to “unify” players in the tourism industry.“I saw in COVID, a level of unification amongst competitors, that was second to none,” Stewart told Yahoo Finance. “The cruise industry came together with the land-based hospitality industry, came together with the airlines, came together with associations like the World Travel and Tourism Council.”
    Sandals is made up of five brands and has 24 properties in eight countries including, Antigua, The Bahamas, Grenada, Barbados, Jamaica, Saint Lucia, Curaçao and Turks & Caicos.
    Supply chain challengesStewart said the industry is now bearing the brunt of supply chain issues spurred by the pandemic as well as crushing inflation. For example, though many items sold by the tourism industry in Jamaica are manufactured locally, the country still relies heavily on overseas imports. For instance, Jamaica imported $1.12 billion worth of food in 2021, according to the International Trade Administration. Sixty percent of those imports were for the hotel, restaurant, and institutional sector.“Just to get all the, what we call in the in the hotel industry, the circulating inventory — So, the linens and the food and all the elements that we can procure locally, but even locally, right now in Jamaica, we’re having issues with glass bottles.” Stewart said. “So, for alcohol products, they’re just unable to get the raw materials to finish the product.”
    Stewart added that the global chip shortage is also creating challenges for his company’s work with the automobile business. “Our group is also in the car business. We represent BMW and Mini for this region in the Caribbean, [and there have been] lots of supply issues between chips and different elements made within the cars,” he said.ADVERTISEMENTFortunately, Stewart says, the tourism industry has been able to tackle global supply chain issues by working together as in during the pandemic.
    “Everyone worked daily on this recovery,” Stewart said. “I think you’re starting to see it more and more now on the supply chain side of people just trying to do everything they can to get over the hump of these supply chain issues.”
    Stewart went on to say that economic adversity has changed the way workers relate to one another in the tourism industry.

    “What it’s forcing you to do is … to work your relationships more, from a shipping point of view on, and just moving product from wherever it’s made anywhere in the world,” he explained. “And it’s requiring a different level of infrastructure. … We’re running a team about 25% larger today than we were in 2019.”
    Despite staffing up, Stewart said labor shortages are another challenge facing the industry.
    “On the labor side, it’s a bit of a big mystery where everyone’s going, where they’re all going to work. There are a lot of people leaving and moving between industries,” he remarked.
    Yet, he says that Sandals, is an “employer of choice” and provides employees with educational opportunities and skills training to move onto other professions. For instance, employees can enroll in Sandals Corporate University, where they can earn a masters degree or even a doctorate.
    Stewart reflected, “So when you put it all together, Sandals really, all things being equal, has a lot more attrition and rotation of staff than probably most any other business in this hemisphere.”

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    Melanie C kicks off Pitch View Penthouse Experience at Wembley Stadium

    Melanie C popped into Wembley this week, ahead of England’s appearance in Sunday’s UEFA Women’s EURO 2022™ Final, to open Booking.com’s spectacular Pitch View Penthouse, the most coveted spot in the stadium for the big match against Germany.
    Singer and Musician Melanie C, who is partnering with Booking.com for the second year in a row said: “I’m so excited that England are in the final of UEFA Women’s EURO 2022 and I can’t wait to watch the match. Whoever is cheering on the Lionesses from the private terrace of Booking.com’s Pitch View Penthouse, will have the best seats at Wembley on Sunday! It’s such an amazing space and the lucky guests that have booked this, are going to have a truly unforgettable experience. Let’s hope our fearless girls bring home the trophy! Come on England! #GirlPower.”
    Musician and Spice Girl Melanie C was the first guest to visit the football-themed penthouse, though she didn’t get the chance to stay the night. The amazing space has been specially created by and listed on Booking, for a one-night-only sleepover experience for two lucky guests to watch the final. The stay was booked within minutes of the listing going live on Booking.com, when the tournament began on 6 July.
    Booking.com is the Official Accommodation Booking Partner of UEFA Women’s EURO 2022™, which has taken place across nine cities in England, from 6 –31 July.
    The ultimate overnight football experience will kick off with a chauffeured drive to Wembley Stadium, followed by a behind-the-scenes stadium tour.ADVERTISEMENTThe guests will then meet former England football player, Karen Carney, before checking into Booking.com’s Pitch View Penthouse, where they will enjoy the final, before retreating for the night, surrounded by unhindered views of the pitch. The morning after the final, guests will be invited to an exclusive pitch-side breakfast.
    Booking.com’s partnership with the UEFA Women’s EURO 2022™ is part of the travel brand’s global strategic partnership with UEFA, in which Booking.com is the exclusive accommodation booking partner for all UEFA National Team Football events.

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    IHG announces new partnerships to combat human trafficking

    Source: Eric Ward
    IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has announced partnerships with two leading anti-human trafficking organisations, ECPAT-USA and Polaris, to strengthen the company’s on-going efforts against trafficking and support survivors. The launch of these engagements coincides with the United Nations’ July 30 observance of the World Day Against Trafficking in Persons, designed to call attention to the millions of individuals who are trafficked each year.
    Through support of ECPAT-USA and Polaris’ programs, IHG will amplify awareness of the prevalence and dangers of human trafficking through education and advocacy. Senior advisors from both organisations will also join IHG’s anti-human trafficking steering committee and provide subject matter expertise for the company’s initiatives to deter criminal behavior through identification and reporting. In addition, IHG will continue supporting ECPAT-USA and Polaris through the donation of IHG One Rewards loyalty points, which will help the organisations provide refuge for human trafficking survivors escaping dangerous situations.
    Elie Maalouf, CEO, Americas, IHG Hotels & Resorts, said: “IHG’s partnerships with ECPAT-USA and Polaris are a next step in our relationship with these leading organisations. This effort, in addition to our ongoing industry-wide collaborations, underscores our deep commitment to making progress against trafficking’s horrible crimes. Working together more closely will help us focus on the most impactful initiatives, as well as help us support and learn from trafficking survivors to strengthen prevention measures.”
    As an extension of its engagement with Polaris, IHG will serve as the only hospitality sponsor for its partner’s National Survivor Study. A core component of Polaris’ evidence-based efforts to fight human trafficking, the Study will include feedback from surveys, interviews and focus groups with anti-trafficking leaders and survivors across North America. Polaris anticipates concluding this research in December 2022.
    Jen Jinks, Chief Strategy and Impact Officer, Polaris, said: “The National Survivor Study (NSS) is a scientifically rigorous, qualitative and quantitative study co-created and co-delivered with victims and survivors. The first of its kind, the NSS will lift up new and different insights from the experts themselves – victims and survivors. Polaris is thrilled to partner with IHG and our other funders on this innovative and survivor-centered work.”ADVERTISEMENTYvonne Chen, Director of Private Sector Engagement, ECPAT-USA, said: “ECPAT-USA is incredibly grateful for the leadership role IHG has taken in combatting human trafficking across the hospitality industry and for this new partnership to raise awareness of these issues and support our programs. We look forward to continuing to work together in the creation of meaningful and impactful steps to protect all children from exploitation.”
    IHG also continues to work closely with a variety of organisations to coordinate efforts and share anti-human trafficking best practices. In addition to its partnerships with ECPAT-USA and Polaris, IHG is a proud partner of international nonprofit organisation It’s A Penalty, which works to stop trafficking around sporting events, and Atlanta nonprofit organisation Wellspring Living in the U.S., which focuses on transforming the lives of those at risk for or victimised by sexual exploitation.
    Working together with industry trade groups such as the American Hotel & Lodging Association and its foundation to support its “No Room for Trafficking” program, as well as offering free anti-human trafficking training for all IHG hotels and colleagues, are additional ways the company is working to effectively fight these exploitations that plague communities across the globe.
    A global company with a presence in more than 100 countries across more than 6,000 hotels, IHG considers addressing human trafficking a key component of its larger commitment to responsible business. Read more about the company’s position and its consistent standard across every market in its global Human Rights Policy. 
    IHG Hotels & Resorts is nominated as Middle East’s Leading Hotel Group 2022 by World Travel Awards.

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