Events, Tourism, Organisations & Operators,

Beginning April 4, 2023, Walt Disney World Resort guests, also known as Users, will be digitally scanned into a mysterious game world in TRON Lightcycle / Run presented by Enterprise. As members of Team Blue, they will board high-speed Lightcycles for a thrilling race through a dark, computerized world, facing off against a fierce group of Programs known as Team Orange.
The new attraction, located in Tomorrowland at Magic Kingdom Park, is the fastest coaster attraction in a Disney theme park, alongside its sister coaster at Shanghai Disneyland. It masterfully blends coaster thrills with speed, visual effects, music and a one-of-a-kind ride system to create an experience like no other.
Following events in The Walt Disney Studios 2010 film, “TRON: Legacy,” TRON Lightcycle / Run enables guests to enter the digital world via gateways that Grid creator Kevin Flynn’s son, Sam Flynn, opened. The Magic Kingdom gateway complements another gateway located in Shanghai Disneyland. Sam created the Lightcycle / Run competition as a “friendly” way for Users and Programs to interact in a gaming-style, competitive event.
>◎//: Welcome to TRON
With its massive, awe-inspiring “curved wave” canopy, the new attraction is a stunning addition to the Tomorrowland skyline. Lightcycle trains appear from seemingly out of nowhere, making flowing, high-speed twists and turns beneath the gleaming canopy as they launch onto the Game Grid. The experience is even more dramatic after dark as shifting patterns of light and color create a powerful visual for riders and bystanders alike.ADVERTISEMENT >◎//: Onto the Grid
The experience of TRON begins before guests board Lightcycles. After passing beneath the dazzling attraction canopy, they will enter a Digitizer for another powerful preview of what’s in store when they join the games. Then it’s time to board Lightcycles in the Sync Chamber and prepare for upload.
Launching onto the Grid is an unforgettable experience for Users as their powerful Lightcycles arc gracefully beneath the towering attraction canopy and charge into a mysterious game world of light, sound and speed. The quest: Race through eight Energy Gates to defeat the menacing group of Programs known as Team Orange.
>◎//: Gear Up for the Grid with New TRON Merchandise
An all-new retail experience is the place to gear up for the Grid with racing-themed apparel, collectible pins, must-have toys and light-up accessories all inspired by the TRON films and the new attraction. Guests can also purchase and customize their own TRON action figures.
>◎//: Power Up at Energy Bytes
Energy Bytes, a new quick-service kiosk near TRON Lightcycle / Run, will put a fun spin on global cuisines. Items both savory and sweet offer nods to regional food offerings at Shanghai Disneyland, where the first TRON gateway is located. Selections include:
Digital Dumplings – Choose from Buffalo Chicken: Chicken Dumplings, Blue Cheese Powder and Cayenne Pepper Broth; or Beef & Broccoli: Beef Dumplings, Broccoli Pesto and Ginger-Soy BrothStrawberry IceOform – Strawberry Ice Cream Mochi, Graham Crackers and Cheesecake FoamWatermelon Refresher – A frozen beverage with Yuzu and GingerChocolate Doughnut Holes with Mocha SauceJoffrey’s™ Cold Brew Coffee with Mocha SauceThe new “bytes” are the perfect way to power up for competition.

>◎//: TRON Lightcycle / Run – Data Points
TRON Lightcycle / Run is the fastest coaster attraction in a Disney theme park, alongside its sister coaster at Shanghai Disneyland.It took more than 3,800 pieces of steel weighing almost 1,900 tons to create the attraction. The ride track is more than 3,000 feet long.The dramatic attraction canopy covers more than 50,000 square feet, reaches 105 feet high and features more than 1,200 lights.The Lightcycle ride vehicle incorporates onboard audio and lighting, as well as a specially crafted safety restraint that allows riders to lean forward on the cycles.The urgent, moody musical score for the attraction was written by composer Joseph Trapanese.The attraction’s 10-acre footprint is the largest expansion of Magic Kingdom since New Fantasyland opened in December 2012. >◎//: Prepare for the Grid
To prepare for upload onto the Grid, guests will input bags, purses, hats and other items into double-sided lockers that are opened and locked using a MagicBand, MagicBand+ or ticket media. Smaller items such as cellphones, sunglasses or wallets can be placed in a small compartment located on each Lightcycle. Following the race, guests will return to the real world and retrieve their belongings.
With Disney PhotoPass, Users have myriad ways to commemorate their experiences on the Grid with special photo and video effects, including Magic Shots.
Guests with valid park admission and Magic Kingdom Park reservations can request to join the virtual queue to experience the attraction via the My Disney Experience app on the day of their visit. The virtual queue is limited and subject to availability and is not guaranteed. Guests will also have the option to purchase individual Lightning Lane entry for the attraction via the My Disney Experience app on the day of their visit. Lightning Lane purchases are limited in availability. More information about the virtual queue is available at DisneyWorld.com/virtualqueue. A standby queue will not be available for TRON Lightcycle / Run.
To experience TRON Lightcycle / Run, guests must be at least 48 inches tall. Guests can visit DisneyWorld.com for more information about planning their visit.

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Disneyland Resort continues the Disney100 anniversary celebration with the reopening of the reimagined Mickey’s Toontown at Disneyland Park on March 19, 2023.At this animated neighborhood, families can explore, play, discover and unwind together while enjoying new interactive experiences, returning familiar favorites and the new attraction Mickey & Minnie’s Runaway Railway.At Mickey’s Toontown, guests can play in their own way, invite others to play and play together. The environment and the experiences in this land were designed to allow guests to see, hear, feel and interact with one another in various ways.
The reopening of Mickey’s Toontown offers young families even more experiences to enjoy together in a distinct area of Disneyland Park, adjacent to Fantasyland, home of “it’s a small world” and the Fantasyland Theater, which features the uplifting “Tale of the Lion King” live show on select days.
New interactive areas and grassy spaces
The reimagined Mickey’s Toontown was thoughtfully designed by Walt Disney Imagineering to try to remove as many barriers to play as possible, with more open green spaces for gathering and play. Guests will experience thoughtful elements for different needs of young families, from companion restrooms and a quieter area for decompression to a curb-free land that helps make navigation easier for guests of differing abilities.
CenTOONial Park is the first space guests see when they enter the land. CenTOONial Park will be anchored by two new interactive play experiences: a beautiful fountain featuring water tables designed for play that invite guests to have a sensory experience, plus a nearby dreaming tree with sculpted tree roots for children to crawl around and explore.ADVERTISEMENTGoofy’s How-To-Play Yard incorporates a whimsical sound garden where kids will discover new ways to make wacky noises, as well as an all-new, elevated clubhouse. Inside Goofy’s House, guests can help operate a fun, interactive candy-making contraption that only Goofy could imagine.
Donald’s Duck Pond will help little ones get the wiggles out and make a splash. Perched in the duck pond, Donald’s Boat is surrounded by larger-than-life spinning water lilies, balance beams and rocking toys. Explorers can look into the boat’s portholes to witness bubbles of fun inside featuring familiar ducklings Huey, Dewey, Louie and Webby.
Mickey’s Toontown is also home to the new, family-friendly attraction Mickey & Minnie’s Runaway Railway, which debuted Jan. 27, 2023. The attraction features no age/height restriction, so families can travel all together into the wacky and unpredictable cartoon world of Mickey Mouse and Minnie Mouse. More details on how guests can experience this attraction can be found on Disneyland.com.
When Mickey’s Toontown reopens, guests will also be able to enjoy favorite returning attractions like Mickey’s House, Minnie’s House and Roger Rabbit’s Car Toon Spin once again. Plus, the fun-sized attraction has transformed into Chip ‘n’ Dale’s GADGETcoaster, where guests can go nuts on a coaster created by the resident tinkerer of Mickey’s Toontown, Gadget Hackwrench.
Classic characters, cartoon cuisine and whimsical wares
While visiting this whimsical world, guests may spot and take photos with Mickey Mouse, Minnie Mouse and their pals Donald Duck, Daisy Duck, Pluto, Clarabelle and Goofy. For the first time at any Disney park, Pete will also make appearances as he causes mischief around the neighborhood. Mickey Mouse will sport a new outfit specifically for when he is greeting guests outside of his home.
Two all-new dining locations in Mickey’s Toontown will serve colorful comfort foods and scrumptious snacks that are sure to satisfy kids and kids-at-heart. Café Daisy, which offers food and beverages via mobile ordering through the Disneyland app*, serves up playful spins on diner classics – including a plant-based option. The Good Boy! Grocers farmers market stand offers grab-and-go drinks, snacks and novelties. For a memorable mealtime and while supplies last, families can pick up the Souvenir Slushee Sipper or Perfect Picnic Basket novelty, which includes guests’ choice of three snack-sized items. Guests can also add on the Perfect Picnic Blanket to go with their baskets. While supplies last, the popcorn cart near Chip ‘n’ Dale’s GADGETcoaster will feature a “yummy” souvenir popcorn bucket.
Located next to Mickey & Minnie’s Runaway Railway, EngineEar Souvenirs features a selection of Mickey Mouse and pals toys, apparel, headwear and more to “choo-choo-choose” from – including the new Mickey & Minnie’s Runaway Railway Remote Control Trackless Train.** EngineEar Souvenirs offers merchandise mobile checkout, which enables guests to scan and pay as they shop for select items right from their phones using the Disneyland app.
Disney100 anniversary celebration at the Disneyland Resort
Mickey’s Toontown is among the new experiences debuting as part of the Disney100 celebration at the Disneyland Resort, which honors Disney’s 100th anniversary with new and limited-time offerings throughout the year. The celebration also features exciting entertainment, including two all-new nighttime spectaculars, “World of Color – ONE” at Disney California Adventure Park and “Wondrous Journeys” at Disneyland Park, and the return of the “Magic Happens” parade at Disneyland Park.
For a limited time, Southern California residents may visit the Disneyland Resort for as little as $73 per person per day with the purchase of a three-day, one-park per day weekday ticket, which is valid through May 25, 2023, subject to park reservation availability.*** Guests may find more information at Disneyland.com/offers.

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Specially timed to coincide with this week’s St Patrick’s Day celebrations, the new adverts will be seen in some of Tourism Ireland’s key markets, including Great Britain, Germany, France, Spain, Italy, Belgium, the Netherlands, Switzerland and the Nordic countries. The campaign will continue to be rolled out in other markets over the coming weeks.The ‘Fill your heart with Ireland’ campaign is all about celebrating the different ways in which the island of Ireland fills the hearts of its visitors and of locals, and inviting potential holidaymakers to come and experience those for themselves. The advocates and personalities starring in the adverts share the things that fill their heart with Ireland, dialling up what differentiates Ireland from other destinations. They will shine a light on Ireland’s characters, character and culture, through engaging personal anecdotes told by those who love it best – its stars, local characters and visitors.
The first adverts of the new campaign feature actors Sharon Horgan, from Bad Sisters, and Saoirse-Monica Jackson and Jamie-Lee O’Donnell, from Derry Girls. On St Patrick’s Day, Tourism Ireland’s new ‘Fill your heart with Ireland’ campaign will be rolled out in Great Britain with a special TV ‘mega spot’. At 21:00, a bespoke 60-second advert will air on more than 100 channels across Great Britain, including ITV, Channel 4, Dave and Channel 5 – reaching more than 7.7 million people. Click here to view the advert.

Niall Gibbons, Chief Executive of Tourism Ireland, said: “As people everywhere around the world celebrate St Patrick’s Day, we are delighted to roll out our new ‘Fill your heart with Ireland’ campaign this week. It will highlight our rich and authentic experiences, breath-taking landscapes and, in particular, our warm welcome – encouraging people to put the island of Ireland on their holiday ‘wish-list’ for 2023.
ADVERTISEMENT“Our aim is to deliver ‘stand-out’ for Ireland in the hugely competitive international marketplace. Our ‘Fill your heart with Ireland’ campaign will position the island of Ireland as a place that fills the heart and restores the spirit. Our people and welcome are key differentiators for Ireland from our competitor destinations; and this campaign puts them front and centre.”

The ‘Fill your heart with Ireland’ adverts will run on multiple channels including TV, cinema, social media, online and outdoor. They will also be shared on Tourism Ireland’s social media platforms, including YouTube, Instagram, Twitter, Facebook and TikTok.

St Patrick’s Day traditionally marks the real start of the tourism season and, as the rebuilding of overseas tourism to the island of Ireland continues this year, it offers a unique opportunity to launch the new ‘Fill your heart with Ireland’ global campaign, as Tourism Ireland capitalises on Ireland’s heightened profile around the world during this St Patrick’s Day period.

The campaign will deliver over 100 million impressions (opportunities to see) in the first half of 2023. An additional 50 million impressions will be delivered in the second half of this year.

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In observance of National Vietnam War Veterans Day, the National Veterans Memorial and Museum (NVMM) invites the public to join in honoring and welcoming home our Vietnam Veterans with a special in-person and live-stream ceremony on March 29 at 10 a.m in the Great Hall. This year marks the 50th anniversary of the return home of U.S. combat troops from Vietnam and the repatriation of U.S. prisoners of war (POWs).Museum admission is free to all guests on March 29, thanks to the support of NVMM sponsors. Free Welcome Home Ceremony tickets are available on the NVMM website. The event will be live-streamed on NVMM’s Facebook and YouTube channels.
“The Vietnam War was the first war from which many Americans did not welcome our Veterans back home as heroes, so we want to take this day as a time to recognize these Veterans and say ‘thank you,’” said Lt. General Michael Ferriter, U.S. Army (Retired), president and CEO of the National Veterans Memorial and Museum. “Vietnam Veterans served when they were called upon by our country, and they and their families deserve our honor and gratitude for their service and sacrifice.”
The Welcome Home Ceremony will feature a keynote speech from Captain Charles “Charlie” J. Plumb, U.S. Navy (Retired). He will share his story as a “Top Gun” jet fighter pilot who completed 75 combat missions before being shot down by a surface-to-air missile. Plumb ejected from his aircraft, parachuting into enemy territory where he endured six years as a POW. He now uses his journey of courage and resilience to help others face their challenges during speaking events and through his book, Who Packs Your Parachute: A True Story about Charles Plumb. Books will be available for purchase at the event, and Plumb will meet with guests after the ceremony.
National Vietnam War Veterans Day was established as a national observance in 2017, the 50th anniversary of the start of the Vietnam War, to recognize the 9 million Americans who served during the Vietnam War. March 29, 1973, was the day U.S. Military Assistance Command, Vietnam, was disestablished and the last U.S. combat troops departed Vietnam.

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The organisers behind Arabian Travel Market (ATM) 2023 have implemented an ‘Exhibitor Environmental Checklist’ and introduced a brand-new ‘Most Sustainable Stand’ award as part of their commitment to ensuring the upcoming show is the most climate-conscious in its history. The 30th edition of ATM will take place at Dubai World Trade Centre (DWTC) from 1-4 May.Developed by show organiser Reed Exhibitions (RX) in line with ATM 2023’s theme of ‘Working Towards Net Zero’, the new checklist has been created with the United Nations’ Sustainable Development Goals (SDGs) in mind. It features practical advice for participants on how to manage waste, minimise their energy consumption and reduce CO2 emissions, as well as guidance on how to create greener promotional materials and exhibition stands.
By introducing a ‘Most Sustainable Stand’ category to the ATM 2023 Best Stand Awards, RX aims to highlight the importance of ‘thinking green’ when it comes to large-scale conferences and exhibitions. Entries will be judged based on an extensive range of sustainable criteria, including supplier choice, material usage, operational efficiency, and even what happens to the stand once the show has concluded.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “We’ve really had to think outside the box this year when it comes to supporting and encouraging sustainability. From an internal perspective, our team has implemented a range of purposeful innovations and changes ahead of ATM 2023, such as the removal of printed show guides, QR codes for scanning purposes and digital leads capturing to remove the need for exhibitor to hand out brochures.
“We are confident that by engaging stakeholders with tools and initiatives such as our Exhibitor Environmental Checklist and Most Sustainable Stand category, ATM 2023 will not only set a new benchmark for sustainability within the Middle East’s exhibitions space but also help drive climate-conscious decision-making across the region’s travel, tourism and hospitality industry,” Curtis added.
Other on-the-ground innovations set to shape ATM 2023 and future editions include a ban on single-use plastic across the venue, water refill stations, a reduction in the volume of printed graphics and signage, and the use of recyclable materials across the show.ADVERTISEMENTOn a broader level, ATM 2023 will explore the future of sustainable travel in line with its theme of ‘Working Towards Net Zero’. Having officially initiated its journey to net zero, the conference programme will explore how innovative sustainable travel trends are likely to evolve, allowing delegates to identify growth strategies within key vertical sectors, while providing a platform for regional experts to explore a sustainable future ahead of COP28, which will take place in November 2023 at Expo City Dubai.
ATM 2023 is held in conjunction with Dubai World Trade Centre and its strategic partners include Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner and Al Rais Travel as the Official DMC Partner.

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Abu Dhabi has removed the tourism fee taxation on event organisers across the capital. Event organisers will now be exempt from the 10 percent tourism fee for each ticket sold.The Department of Culture and Tourism – Abu Dhabi (DCT – Abu Dhabi) stated in a recent circular: “With reference to the above subject, and based on Law No. (8) of 2018, establishing the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) with an overall mandate to develop and elevate quality standards of the tourism industry to achieve tourism development in the Emirate of Abu Dhabi, and the Executive Council Resolution No. (54) of 2018, regarding event licensing in Abu Dhabi Emirate, and Chairman of DCT Abu Dhabi decision No. (18) of 2023, concerning extending the exemption from the fees for issuing, distributing and marketing tickets in accordance with the Events Licensing System in the Emirate of Abu Dhabi;
“For further support to the investment environment in the Emirate of Abu Dhabi, it has been decided to exempt event organisers from the tourism fee of 10% on tickets sold.”
You can see the full circular here.https://tcaabudhabi.ae/DataFolder/Circulars/Circular%203_2023%20Event%20Licensing%20System.pdf
Source: Hotelier Middle East

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The Pacific Asia Travel Association (PATA) is set to organise the PATA Annual Summit and Adventure Mart 2023 in Pokhara, Nepal from May 29 – June 1. The event will be hosted by the Nepal Tourism Board (NTB).The announcement was made by NTB CEO Dr Dhananjay Regmi at the PATA Networking Lunch on March 8 at ITB Berlin. The event is comprised of conference presentations, workshops, and a B2B mart, as well as the PATA Executive Board and Board meetings and Annual General Meeting on May 29.
“Our members and industry colleagues in Nepal have always been a staunch supporter of the Association, and therefore we are excited to be organising this year’s PATA Annual Summit and Adventure Mart in country with such beautiful landscapes and rich culture and heritage,” said PATA Chair Peter Semone. “On behalf of PATA, I would like to thank the Nepal Tourism Board for hosting the PATA Annual Summit. Furthermore, to provide more networking opportunities for our members and industry colleagues, this year we will also be adding a travel mart component to the event, so I take this opportunity to invite all PATA members and non-members to join us for what is certain to be an extraordinary event.”
“The Government of Nepal, Nepal Tourism Board and the entire tourism fraternity is proud to be hosting the PATA Annual Summit and Adventure Mart 2023 in Nepal. This is the 3rd time Nepal will be hosting the Adventure Mart and 1st PATA Annual Summit. We all are indeed excited for this opportunity. The tourist numbers are gradually coming steady to Nepal post Covid. We are expecting to reach the pre-covid numbers by end of 2023,” said NTB CEO Dr. Dhananjay Regmi.
“The events will be held in Pokhara the tourism capital of Nepal. This will be an opportunity for us to showcase a different destination to the delegates with a taste of pure Nepalese Hospitality. We will be working on the theme “Sustainability through Community Based Tourism” in this event. With the new International Airport being operated from Pokhara starting January 2023, the majestic Pokhara is all set to welcome all of you with open arms.”
Pokhara’s tranquil beauty has been the subject of inspiration for many travel writers. Its pristine air, spectacular backdrop of snowy peaks, blue lakes and surrounding greenery make it ‘the jewel in the Himalaya’, a place of remarkable natural disposition. With the magnificent Annapurna range forming the backdrop and the serenity of the Cluster of 9 Lakes with three major ones – Phewa, Rupa and Begnas – Pokhara is a great destination for a weekend getaway as well as a long relaxing holiday. Pokhara Valley, gateway to the Annapurna region where many a trekker finds his Shangri-la, sits high on the list of ‘must visit’ places in Nepal.ADVERTISEMENTPokhara once lay on the important trade route between India and Tibet. To this day, mule trains set up camps on the city outskirts, bringing goods from remote Himalayan regions including Mustang. Gurungs and Magars, who have earned world-wide fame as fierce Gurkha warriors, are predominant here. Thakalis, indigenous of the Thak Khola region of Mustang, are known for their entrepreneurship and run tea houses along the trek routes in the Annapurna region. The Pokhara is best known for the stunning view of the Annapurna range. It is perhaps one of the few places on earth from where mountains above 6,000 m can be seen unobstructed from an altitude of 800 m within the distance of 28 km.
For more information, please visit www.pata.org/pata-annual-summit-and-adventure-mart-2023 or email [email protected]

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Last week, Saudi inspired collaboration and partner commitment at the world’s leading travel trade show, ITB Berlin. Celebrating the incredible success of its inaugural participation, Saudi unlocked new opportunities for growth with global and European partners.The Saudi stand was recognized for its world-class presence, taking home the awards for both ‘best exhibitor’ for Best of the Best with a criteria focused on attractiveness, authenticity and benefits for trade visitors and ‘best exhibitor’ for the Near/Middle East for its five senses experience, metaverse and sustainable catering.
As part of Saudi’s participation, His Excellency Ahmed Al Khateeb met with major travel trade entities such as TUI, and FTI and welcomed Ministers, Presidents, CEOs and global tourism leaders from the UNWTO and WTTC to the Saudi stand. A landmark agreement was signed by the Saudi Ministry of Tourism and the UNWTO, prioritizing people through the power of e-learning.
Saudi achieved incredible commercial engagement with partners focused on the European and German markets, signing 11 strategic partnership agreements with some of the world’s largest travel companies and top vertically integrated German operators including Expedia, FTI, DER Touristik, Hotel Beds and others.
Saudi’s Nusuk platform brought new life to spiritual travel at ITB Berlin with Umrah-focused tour operator meetings hosting more than 45 attendees. The stand also brought the history, culture and stories of Makkah and Madinah to visitors through a beautiful, immersive VR experience.
Saudi Tourism CEO Fahd Hamidaddin hosted the “Saudi Partner Talks” on-stand with Martina Groenegres, Managing Director, Lufthansa City Center International and Markus Orth, Lufthansa City Centre Regional, moderated by German travel TV presenter Kai Boecking, which focused on how partners use international networks to drive business.ADVERTISEMENTThroughout the event, Saudi welcomed visitors with authentic Arabian hospitality and brought Saudi’s rich culture and heritage to life through immersive experiences including a ‘Savour Saudi’ date and coffee tasting session hosted by an expert from the National Centre for Palms and Dates.
Fahd Hamidaddin, CEO and Member of the Board of Saudi Tourism Authority said:
“Saudi tourism witnessed unprecedented success at this year’s ITB Berlin. Our vision and ambition is unrivalled and as we position the country as the tourism destination powerhouse of the region, we continue to unlock opportunities for our partners locally and internationally.”
“We gained deeper insight into the German and European markets, their desire for sun and sea products and a rich culture and heritage offering and we are working hard to cater to this demand through milestone openings on the Red Sea this year and the success of projects including Bujairi Terrace which has already welcomed more than 700,000 viitors. Our Nusuk platform also received strong demand from partners as the German market is recognizing the untapped potential of the unique Umrah spiritual travel segment.”
“Our partners are growing with us and we are committed to investing in them and in the sector, towards a shared future as we tap into the immense potential in the market.”
Markus Orth, Managing Director, Lufthansa City Center Regional, said: “We see great potential for the future in our cooperation with Saudi Arabia. It is a new, fascinating destination with seemingly endless facets, which is now taking the opportunity to focus on a sustainable future in tourism. With the mass of cultural sites, the new high-quality resorts at the Red Sea and many upcoming events, the destination offers everything it needs for an exciting round trip. We are looking forward to a strong strategic partnership with Saudi Arabia.”
Norbert Fiebig, President, DRV said: “The signing of the MOU between Saudi Tourism Authority and German Travel Association DRV will further strengthen the bond between our countries. We believe that by collaborating, we can boost travel between Saudi Arabia and Germany, bringing our people together. This will surely benefit mutual understanding, respect and friendship”.   
Since opening to tourism in 2019, Saudi has been recognized as the world’s fastest-growing tourism destination in the G20. With an extraordinary +121% increase from pre-pandemic international tourism levels, Saudi achieved 93.5 million visits in 2022 and is outpacing global tourism sector recovery as recognized by the UNWTO. As the world’s biggest investor in tourism, Saudi has committed $550bn to new destinations by 2030 and is reimagining tourism to welcome 100 million visits by 2030.
The country is an under-discovered destination with a rich cultural heritage brought to life through Diriyah, the 300-year-old city and birthplace of Saudi, and an emerging destination for sun seekers and yachting holidays with the opening of Red Sea assets this year. In Jeddah, visitors can explore Jeddah’s historical district, Al Balad and the traditional Hijazi style houses or go diving in one of the top diving and snorkeling destinations in the Red Sea.

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