Events, Organisations & Operators,

Developed in collaboration with some of the world’s leading technology, finance and business companies as Mastercard the initiative is focused on small and medium-sized enterprises (SMEs), which make up 80% of all tourism businesses. UNWTO aims to reach at least 1 million tourism SMEs over the lifetime of the Programme, providing them with the foundational skills and knowledge needed to harness the power of new and emerging technologies.
UNWTO Secretary-General Zurab Pololikashvili says: “Small businesses are the backbone of tourism. The Digital Futures Programme will help them to recover from the impacts of the pandemic and drive the sector forward, powered by innovation and new technology.”
In order to provide SMEs with tailored guidance and and tools, the Programme is built on a Digital Readiness Diagnostic Tool that benchmarks SMEs across five key digital dimensions – Connectivity, Business Growth, E-Commerce, Big Data and Analytics, and Payments and Security. The launch event, held at IE Tower in Madrid, was attened by around 200 participants including the Ambassadors to Spain of UNWTO’s Member States, as well as invstement and promotion Agencies, and SMEs themselves.

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APAC’s accelerated tourism recovery for April and beyond More

The International Air Transport Association (IATA) has urged Asia-Pacific states to further ease border measures to accelerate the region’s recovery from COVID-19.
“Asia-Pacific is playing catch-up on restarting travel after COVID-19, but there is growing momentum with governments lifting many travel restrictions. The demand for people to travel is clear. As soon as measures are relaxed there is an immediate positive reaction from travelers. So it is critical that all stakeholders, including governments are well-prepared for the restart. We cannot delay. Jobs are at stake and people want to travel,” said Willie Walsh, IATA’s Director General, in his keynote address at the Changi Aviation Summit.
The Asia-Pacific region’s international passenger demand for March reached 17% of pre-COVID levels, after having hovered at below 10% for most of the last two years. “This is far below the global trend where markets have recovered to 60% of pre-crisis levels. The lag is because of government restrictions. The sooner they are lifted, the sooner we will see a recovery in the region’s travel and tourism sector, and all the economic benefits that will bring,” said Walsh.
Walsh urged Asia-Pacific governments to continue easing measures and bring normalcy to air travel by:
Removing all restrictions for vaccinated travelers.
Removing quarantine and COVID-19 testing for unvaccinated travelers where there are high levels of population immunity, which is the case in most parts of Asia.
Lift the mask mandate for air travel when it is no longer required in other indoor environments and public transport.
“Supporting and more importantly accelerating the recovery will need a whole of industry and government approach. Airlines are bringing back the flights. Airports need to be able to handle the demand. And governments need to be able to process security clearances and other documentation for key personnel efficiently,” said Walsh.ADVERTISEMENTChina and Japan
Walsh noted that there are two big gaps in the Asia-Pacific recovery story: China and Japan.
“So long as the Chinese government continues to maintain their zero-COVID approach, it is hard to see the country’s borders reopening. This will hold back the region’s full recovery.
While Japan has taken steps to allow travel, there is no clear plan for the reopening of Japan for all inbound visitors or tourists. More needs to be done to further ease travel restrictions, starting with lifting quarantine for all vaccinated travelers, and removing both the on-arrival airport testing and daily arrival cap. I urge the government of Japan to take bolder steps towards recovery and opening of the country’s borders,” said Walsh.
Sustainability
Walsh also called on Asia-Pacific governments to support the industry’s sustainability efforts.
“Airlines have committed to achieve net-zero carbon emissions by 2050. A key to our success will be governments sharing the same vision. There are high expectations for governments to agree a long-term goal at the ICAO Assembly later this year. Achieving net zero requires everyone to shoulder their responsibility. And among the most important things that governments should do is incentivising the production of sustainable aviation fuels (SAF). Airlines have bought every drop of SAF that is available. Projects are underway that will see a rapid increase in SAF production over the next years. We see SAF contributing to 65% of the mitigation needed to achieve net zero in 2050. That will require governments to be much more proactive,” said Walsh.
Walsh acknowledged that there have been positive developments in Asia-Pacific. Japan has committed considerable funds for green aviation initiatives. New Zealand and Singapore have agreed to cooperate on green flights. “Singapore’s cross industry International Advisory Panel on a sustainable aviation air hub is a positive example for other states to adopt,” said Walsh. He also called on ASEAN and its partners to do more, particularly looking for opportunities in the region to expand SAF production.

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High profile visitors including leading tour operators, travel agents, aviation partners, industry stakeholders as well as members of the press visited the stand to meet with the Jamaica Tourist Board delegation
The Jamaica Tourist Board (JTB) has successfully concluded a busy second day at the 2022 edition of Arabian Travel Market.
High profile travel trade professionals including leading tour operators, travel agents, aviation partners, industry stakeholders as well as members of the media visited the stand to meet with members of the Jamaica delegation to discuss new and expanded partnerships, opportunities for collaboration and platforms for elevating the reputation of Jamaica as a destination of distinction for Middle East travellers.
The Jamaica delegation was led by Hon. Edmund Bartlett, Minister of Tourism of Jamaica and accompanied by Donovan White, Director of Tourism, Jamaica Tourist Board along with a variety of industry representatives from Jamaica.
During the first two days of the event, the delegation connected with key industry stakeholders and met with new and potential partners to discuss ways to further promote Jamaica to Middle East-based travellers.ADVERTISEMENTJamaica Tourist Board also hosted a ‘Taste of Jamaica’ on stand activity for media and industry delegates from across the GCC and wider MENA region, enabling visitors to sample authentic cuisine and exquisite Blue Mountain Coffee during the networking event.
Hon. Edmund Bartlett, Minister of Tourism of Jamaica commented: “We’ve seen some great interest from the MENA region and made strong headway with leading industry professionals from the region. We look forward to undertaking further meetings to discuss potential collaboration during the next two days of the show which will further raise the profile of the destination.”
Donovan White, Director of Tourism, Jamaica Tourist Board commented: “We have been delighted with the warm welcome we received during the first two days of Arabian Travel Market and were pleased to welcome new and existing partners from across the MENA region to the stand for an authentic ‘Taste of Jamaica’. The positive meetings and interactions we have undertaken with new and potential strategic partners will further develop tourism ties and help build a solid foundation for exponential success within the MENA market.’
Jamaica Tourist Board is considered the Caribbean’s Leading Tourist Board 2021 by voters at the World Travel Awards.

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The International Air Transport Association (IATA) announced that the 2022 Cabin Ops Safety Conference (COSC) will take place as an in-person event in Lisbon, Portugal, 14-16 June with TAP Air Portugal as the Host Airline.
In the face of numerous operational challenges, the airline industry improved its safety performance in several key areas in 2021, compared both to 2020 and to the average of the five years 2017-2021, including reductions in the accident rate and the number of passenger fatalities.
These strong results were achieved as the industry ramped-up operations from the low point of April 2020, while addressing numerous issues, including crew shortages and a sharp rise in unruly passenger events.
“Airlines and their employees have done a superb job over the past two years under extraordinarily difficult circumstances. Now, as COVID-related travel restrictions are eased, flight operations are ramping-up and the focus needs to be on ensuring we maintain the same high levels of safety and efficiency. The Cabin Ops Safety Conference is the forum for cabin safety experts from airlines, regulators, OEMs and suppliers to join together to share insights on the most important cabin safety challenges,” said Nick Careen, IATA’s Senior Vice President of Operations, Safety and Security.
Sessions will address key topics including:ADVERTISEMENT >Unruly passengers
Cabin crew fatigue
Human trafficking
Cabin accessibility issues
Cabin safety investigations
Cabin design
Accessible lavatory design
The event also will feature workshops on turbulence, cabin crew wellbeing and safety management. Additionally, the popular Cabin Safety Exchange will return. This discussion forum provides an opportunity for cabin safety professionals to share insights about the top cabin safety issues and shapes and steers the work of IATA cabin safety agenda in the years to come.

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Ras Al Khaimah Tourism Development Authority (RATKDA) has unveiled a new brand campaign at Arabian Travel Market (ATM) 2022, marking the next chapter in the tourism marketing of the fast-growing emirate.
Building on the successful launch of its new vision and brand identity at last year’s ATM, RAK Calling uses integrated social media platforms to follow a group of influencer friends as they discover the nature Emirate. In collaboration with renowned content creators from Europe and the Middle East, the digital-first campaign showcases the diversity of Ras Al Khaimah and a myriad of tourism experiences across its pristine beaches, lush mangroves, sprawling deserts and majestic mountains. Locations include the beautiful Waldorf Astoria Ras Al Khaimah and Jebel Jais, the UAE’s highest peak, with its iconic zipline, unique dining experience Puro 1484 and new and upcoming attractions Jais Wings, RAK Airventure, Jais Sledder and the Wingsuit Diving Platform taking centre stage. 
Appealing to those who cherish responsible, meaningful and truly memorable experiences in the new era of travel, RAK Calling will resonate with those seeking ‘a sense of place’ and wanting to ‘live their moments.’ It joins several other leading and emerging destinations that have focused on purposeful, engaging content, including Iceland and New Zealand. Launched today (9th May), creative assets will be released in the Middle East and Europe across multiple languages via digital and social media channels. 
“This campaign marks an exciting next step in providing visitors with immersive content that not only highlights our iconic locations but also gives a sense of how Ras Al Khaimah can make you feel,” said Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority. “We recognise how important different mediums are in creating something that can easily be understood and remembered by intended audiences. We saw this first-hand when we launched our new brand identity last year with a razor focused approach that was instrumental in helping us achieve almost pre-pandemic visitor numbers in 2021. With RAK Calling, we are on the cusp of the metaverse; it’s an exciting new chapter in the destination’s virtual presence.”
He further added: “This campaign also represents other emerging destinations that don’t have large scale budgets but can creatively work with content makers to develop something super compelling and relevant to today’s audiences.”ADVERTISEMENTThe new campaign stars Egyptian actor Sherif Fayed (@sheriffayed) paragliding over the Hajar Mountains in a teaser for the soon-to-be launched Jais Wings experience, as well as Saudi mountaineer Raha Moharrak (@rahamoharrak) experiencing the thrill of the Jebel Jais Flight and UAE-based radio host Kris Fade (@krisfade) rock climbing at Bear Grylls Explorers Camp. Other highlights include:
‘Emirati batman’ Khalifa Al Ghafri (@khalifa_alghafri_uae), Dani Roman (@daniroman_) and Marco Fuerst (@fuerstmarco) gliding over Jebel Jais from the Wingsuit Diving Platform – the first base jump platform in the UAE recently opened for professional base jumpers and wing suit flyers
Dany Neville (@danyneville) hosting a DJ set whilst soaring over Ras Al Khaimah with RAK Airventure, the Emirate’s new tethered hot air balloon experience
Jessica Kahawaty (@jessicakahawaty) and Enjy Kiwan (@enjykiwan) taking on the mountain biking trails at Jebel Jais
Mad Shadz (@madshadz) conquering his fears on the Jais Sledder, the region’s longest toboggan run
Arabian Gazelles (@arabiangazelles) taking on the picturesque mountain roads and hairpin bends
German model and reality television star Fiona Erdmann (@fionaerdmann) enjoying the view from 1484 by Puro, the highest restaurant in the UAE
As part of its digital-first approach, Ras Al Khaimah Tourism Authority has also unveiled two redesigned websites for the destination, reflecting the new brand identity announced last year. “We are constantly innovating to provide incredible and seamless experiences for our visitors, which starts even before they set foot in our beautiful Emirate. In the new era of travel, people research their destination in detail before making an informed choice. Our new websites give them a real feel for what our Emirate offers and provide both inspiration and details to make their visit truly memorable,” added Phillips.
To find out more about Ras Al Khaimah’s new campaign, check out YouTube.  Alternatively, check out the Ras Al Khaimah Tourism Development Authority stand at Arabian Travel Market, ME3310.
Ras Al Khaimah Tourism Development Authority is considered the Middle East’s Leading Adventure Tourism Destination 2021 by voters at the World Travel Awards.

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The German National Tourist Board (GNTB) is providing inspiration for GCC tourists to visit Germany this year, by relaunching its German.Local.Culture. campaign, as well as launching its ‘Embrace German Nature’ campaign in the GCC, at Arabian Travel Market (ATM) 2022.
The campaigns form a compelling tourism proposition that appeal to GCC travellers, with harmony between generations, traditions and different cultural influences. It reflects authentic, local experiences in urban destinations while shining a light on rural areas and their sustainable tourism.
“We want to inspire GCC travellers. Germany is a diverse destination and ideal for longer holidays for the culturally minded, for families and for those who enjoy outdoor pursuits and natural beauty,” said Yamina Sofo, Director of Sales & Marketing for the GCC, at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB).
Germany is once again becoming an extremely popular destination for GCC Nationals. Pent up demand from GCC Nationals, resulted in 518,516 overnight stays in Germany during 2021, an 82.3% increase over 2020.
In December 2021 alone, despite the outbreak of the Omicron variant, Germany recorded over 54,493 overnight stays from GCC Nationals, an increase of 335%, compared with the same period in 2020,ADVERTISEMENT“These figures show that Germany is a preferred destination for GCC Nationals. Visitor numbers in 2021 rebounded significantly, which is even more impressive given COVID travel restrictions in Germany only eased end of June 2021. The GCC is now the highest inbound performing region within Asia, Australasia and South Africa,” added Sofo.
This has clearly been supported by the way in which the GCC countries have responded to the pandemic, particularly the UAE and Saudi Arabia, which are currently ranked second and sixth respectively in the world, according to Bloomberg’s Covid Resilience Ranking on 31 st March 2022, with a combined 846 vaccinated travel routes.
‘Cities & culture’ and ‘nature & outdoor activities – highlighting sustainability and accessibility form the bedrock of Germany’s tourism offering. According to research conducted by IPK International on behalf of the GNTB, city breaks (59 per cent), multi-destination tours (34 per cent) and holidays in nature (30 per cent) are the most popular types of holidays with travellers from around the world.
In addition, using four themed clusters – ‘Flair.’, ‘Craft.’, ‘Taste.’ and ‘Green.’, brings Germany’s amazing architecture and authentic ambience, its heritage of artisan manufacturers and local crafts, its traditional regional cuisine and its natural beauty, into focus.
Participants on the Germany stand this year include Baden-Baden Tourism Board, Breuninger, Düsseldorf Tourism Board, Frankfurt Tourism Board, Hotel Palace Berlin and visitBerlin. Each region has its own unique attractions, whether spring, summer, autumn, or winter, emphasising that Germany is a unique all year-round travel destination.
Arabian Travel Market 2022, takes place from 9-12 May and the Germany stand is located in the Europe Hall EU1235

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In a first for Dubai and the UAE – UFI the Global Events Industry Association has elected Geoff Dickinson, CEO of dmg events, as their president for 2024, recognising Dubai and Abu Dhabi as world leading event destinations.
Under the leadership of Dickinson since 2010, Dubai-headquartered dmg events is one of the top twenty, international exhibition and conference organisers, with ten offices around the world and organises nearly 100 events annually.
Commenting on his appointment, Dickinson said: “I am truly honoured to serve an industry that I am so passionate about. This is the first time any event professional from the UAE has been appointed to this prestigious role and I am sure that the UAE’s status as a leading international events hub, especially having hosted the ‘world’s greatest show’ Expo 2020, was at the very least, a contributing factor.”
UFI is the global association of the world’s leading tradeshow organisers and its main goal is to represent, promote and support the business interests of its members and the exhibition industry in general.
The UFI president is elected by the UFI’s board of directors for a one-year mandate, becoming its legal and official representative, chairing the executive committee, the board of directors and the general assemblies.ADVERTISEMENTUFI directly represents around 50,000 exhibition industry professionals globally, and also works closely with its 63 national and regional association members and includes 795 member organisations in 83 countries and regions around the world. “I will always champion the events industry, focusing on diversity, innovation, technology and sustainability,” added Dickinson.
The events industry is vital to the UAE economy. According to an impact report released by the Dubai World Trade Centre, business tourism generated $3.5 billion in 2018, the equivalent of 3.3% of Dubai’s gross domestic product (GDP), and in 2019, over 50% of the 16.7 million international overnight visitors who stayed in Dubai, were business travellers attending events. Taking a global perspective, in 2019 the event industry contributed almost $ 200 billion to the global economy, supporting 1.3 million jobs. Being an in-person business, the industry has benefited from the swift and decisive action taken by the UAE government to combat the COVID-19 outbreak. Indeed, the UAE was praised internationally for the way in which it reacted, implementing one of the most effective responses globally, which was evident with one of the lowest mortality and infection rates globally.
The teams at DWTC and ADNEC worked tirelessly to ensure that all events ran safely and implemented a range of measures including enhanced cleaning regimes, improved air circulation, multiple hand sanitiser stations, as well as temperature checks, paving the way for international events to return to the UAE once again.
“This approach laid the foundations for the UAE economy to rebound safely and quickly. Large-scale events were up and running again at the Dubai World Trade Centre (DWTC), before the end of 2020,” said Dickinson.
“Trade events are by far the most powerful sales and marketing tools for businesses to connect with existing and potential customers. In numerous surveys, 85% of the businesspeople that responded, showed an overwhelming preference for live face-to-face events compared with virtual events.
In 2021, Dickinson was appointed to the Advisory Board of Dubai International Chamber, by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
A Dubai resident for nearly 30 years, Dickinson was handed a Golden Visa in 2021.

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Memberful, a membership software that helps creators, entrepreneurs, podcasters, and educators create sustainable businesses, announces its keynote participation in this year’s TravelCon being held in Memphis, Tennessee.
emberfulM has selected current customer and CEO of El Camino Travel, Katalina Mayorga, and Jen Matichuk, Strategic Partners Lead at Memberful to deliver Memberful’s keynote address. Together, Katalina Mayorga and Jen Matichuk will deliver first-hand insight into the power of membership.
The keynote will delve into the ways membership can help creators establish a genuine connection with their audience while monetising their passion. Matichuk, who has been helping entrepreneurs launch membership programs for over two years, will show travel content creators how to improve their quality of life by implementing membership as a revenue stream. The audience will learn of the symbiotic relationship between Memberful and the travel industry and how the software enables creators to form authentic relationships while sustaining their passion for travel.
“So many travel creators exchange their time for money, unaware of the resource that membership can be in their lifestyle. I’m eager to show them how to utilise Memberful to take control and ownership of their content,” said Jen Matichuk, Strategic Partnerships Lead at Memberful.
Memberful is excited to offer globetrotting professionals the opportunity to acclimate to the current state of the travel media landscape with its best-in-class software. As TravelCon is the conference to improve one’s craft while learning about the latest advances in travel media, Katalina Mayorga and Jen Matichuk are enthusiastic about providing travel creators with a resource they will be pleased to embrace.ADVERTISEMENT

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