Events, Organisations & Operators,

The Committee on Matters Related to Affiliate Membership (CMAM) convened its first meeting focused on the election of its Chair and Vice-Chair and to consider all the applications for Affiliate Membership received. The Committee will submit its evaluation to the Members of the Executive Council during its 116th Session which will take place on 7-8 June in Jeddah, Saudi Arabia.
The elections for the Chair and Vice-Chair of the CMAM have been carried out with full normality, and the UNWTO is pleased to announce that Spain and Côte d’Ivoire have been elected respectively Chair and Vice-Chair of the Committee for the period 2022 – 2023.
The Committee, which is replacing and consistently expanding the mandate of the former Committee for the Review of the Applications for Affiliate Membership, will serve as a necessary institutional framework to strengthen the ongoing partnership between the UNWTO and the private sector represented by the Affiliate Members.
The Committee has manifested its readiness to start working together with the Board of the Affiliate Members and the Secretariat to identify the needs of the Affiliate Membership for a recovery of the tourism sector in its public and private component.

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Burcin Turkkan,World President, Skål International
The Mediterranean Tourism Foundation (MTF) has honored Skål International World President Burcin Turkkan with an invitation as a speaker at their forthcoming Mediterranean Tourism Forum which will focus on why we need to re-learn how to better use our brains, thinking outside the box is today becoming the moon-shot of our generation.
President Turkkan will join a gathering of leaders of society and other stakeholders holding interests in the diversity of Mediterranean tourism and peace which come together every year to define priorities and shape Mediterranean tourism agendas.Her participation as speaker in the panel of experts addressing the theme Tourism as a Catalyst for Good, will focus on a discussion which will address key emerging trends and insights from across the industry to identify what may impact the future of tourism, and the role that the industry can play to ensure a transformational future.
“I am honored to confirm my participation representing Skål International in this key event for tourism in the Mediterranean region” commented Burcin Turkkan as she expresses her appreciation to Mr. Andrew Agius Muscat, Co-Founder and Secretary General for Mediterranean Tourism Foundation.

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Tourism Malaysia is organising a series of roadshows in the Middle East to woo international tourists to Malaysia in conjunction with the country’s border reopening on 1 April 2022. This time around, the roadshow will kick off from 21 to 29 May 2022 in the Kingdom of Saudi Arabia – the cities of Damman, Riyadh, and Jeddah.
Headed by Dato’ Seri Ramlan Ibrahim, Chairman of Tourism Malaysia, the delegation consists of travel agents, hoteliers, product owners, state tourism bodies, and medical tourism industry players. The mission is to attract more international tourists, newcomers and regulars alike, to further boost the economy for a strong rebound in the tourism industry.
Saudi Arabia’s market contributes the highest per capita expenditure in terms of tourist spending reaching RM11,660 (USD 2,673) and the average length of stay (10.8 nights) before the COVID-19 pandemic.
This roadshow provides the platform for networking with travel trade partners and the opportunity to develop new sales partnerships besides providing product updates on Malaysia, including the brand new Genting SkyWorlds Theme Park, the world’s second tallest skyscraper Merdeka 118, and the Sunway Resort in Kuala Lumpur that just reopened after a once-in-a-generation transformation.
Dato’ Seri Ramlan said: “We are thrilled to welcome more Arab tourists to Malaysia. Malaysia’s relationship with Saudi Arabia has long been amicable. Hence, this roadshow aims to promote Malaysia as a top-of-mind tourist destination for the West Asian market.ADVERTISEMENT“Not only Saudi Arabia and Malaysia are well connected with direct flights via Saudia and Malaysia Airlines, but Malaysia is also a safe and family-friendly holiday destination plus a shopping heaven and halal food paradise.”
Starting 1 May 2022, fully-vaccinated inbound travellers are no longer required to undergo pre-departure and on-arrival COVID-19 tests, including children aged 12 and below as well as for those who have been infected with COVID-19 within six to 60 days before departure to Malaysia. Travel insurance is also not a prerequisite for foreigners entering the country.
The wearing of masks outdoors is optional but still mandatory indoors, including in shopping malls, offices, public transportation and e-hailing rides.

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Tourism leaders from the Americas have met to address the current challenges and opportunities around restoring confidence in travel across the region.
A special seminar on the UNWTO International Code for the Protection of Tourists (ICPT) featured interventions from the experts involved in drafting the landmark legal framework. The Code was approved by consensus by the 24th UNWTO General Assembly in Madrid, Spain, and is aimed at providing tourists with greater legal protection as the world opens up again following the pandemic.
To date, Ecuador, Guinea Bissau, Moldova and Paraguay have formally adhered to the ICPT, with the aim of integrating all of the Code in their national policies and legislation, and Uruguay has also announced it intends to do so. In particular, Ecuador is currently developing its national Organic Tourism Law (Proyecto de Ley Organica de Turismo) aimed at developing the necessary measures for the implementation of the ICPT within the country.
The technical seminar was held against the backdrop of the 67th meeting of the UNWTO Commission for the Americas and the 1st International Congress on Tourism and Law, organised by Uruguay in collaboration with UNWTO.. In addition to expert insights on the application of the Code, participants were also presented with the results of a recent survey assessing the potential impacts of the ICPT on ‘visitor protection legislation and policies’ conducted by the Association of the Caribbean States in collaboration with UNWTO.
Alongside this, a Panel of Ministries of Tourism addressed the specific challenges and opportunities for the recovery of the tourism sector in the Americas in the environment arising as a result of COVID-19. The panel discussion focused on emergency situations and consumer protection rights of tourists and explored opportunities for rebuilding confidence among tourism consumers in a post-COVID-19 world.ADVERTISEMENT

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The American Members of the World Tourism Organization (UNWTO) have met to assess the current state of the sector and plan for its sustainable future. The 67th meeting of the UNWTO Regional Commission for the Americas brought tourism leaders from across the region together in the leading destination of Punta del Este, Uruguay.
Across two days, Tourism Ministers and other high-level representatives, including private sector leaders and delegates form international organisations reviewed UNWTO’s leadership of the sector over the past year, with Secretary-General Zurab Pololikashvili’s report focused on key international tourism trends and the Organisation’s key priorities for the region, including work around education and investments.
High-level support of hosts
The Regional Commission was inaugurated by the President of Uruguay, Luis Lacalle Pou, who was joined Minister of Tourism and host of the gathering, Tabaré Viera, and by the country’s Minister of Foreign Relations, Francisco Bustillo. The meeting came just two weeks after Uruguay hosted a global UNESCO conference, reflecting the country’s commitment to multilateral cooperation and support for the mission and values of the United Nations, among which tourism for development is key.
President Lacalle welcomed the UNWTO leadership, stating that tourism remains a key part of Uruguay’s state economic policy, and the Commission meeting “emphasised the importance of everyone working for the reactivation of tourism”, both in Uruguay and across the wider region.ADVERTISEMENTUNWTO Secretary-General Zurab Pololikashvili said: “Tourism has proven potential to inspire change and drive growth across the Americas and UNWTO’s Member States of the region are showing the way forward in building a tourism sector that works for everyone, with sustainability and inclusiveness at its heart.”
Alongside the Commission Meeting, both met in private to further deepen the already-strong partnership between UNWTO and Uruguay, a key ally in the region and promoter of tourism for development across the Americas, including through high-level multilateral platforms and organisations.
Minister Tabaré Viera underscored Uruguay’s commitment to restart tourism, reminding participants that this first major tourism gathering in Uruguay since the start of the pandemic, sent a clear message beyond the region itself. The Minister also announced that Uruguay will adhere to the UNWTO International Code for the Protection of Tourists, and so be among the first countries in the world to take firm steps to restore confidence in international travel, further emphasising Uruguay’s commitment to tourism and to keeping tourists safe and protected.
Turning challenges into opportunitiesUNWTO Members addressed the key challenges facing tourism today and opportunities for recovery and growth. The debates among member states were complemented by special interventions, including the presentation the Tourism Promotion Hub for Latin America, Latina Tower, in New York City, and by the Latin American Development Bank (CAF).
CAF, the leading investor in infrastructure across the region, addressed for the first time a UNWTO governing body, advancing the newly-established partnership between the Bank and UNWTO. Alongside this, a policy discussion on “Accelerating Recovery and Building Resilience”, benefitted from insights of leaders from across the region, 
Generating trustWithin the framework of the Regional Commission, Members met for a seminar on the UNWTO International Code for the Protection of Tourists. The landmark legal code, designed to offer tourists more protection and so increase confidence in international travel, was adopted by Members at the UNWTO General Assembly in 2021. Two countries of the Americas, Ecuador and Paraguay have already made steps to incorporating it into national legislation, while Uruguay will initiate the corresponding process. UNWTO’s legal experts provided updates on the implementation and workings of the Code, with a focus on addressing existing gaps in the provision of assistance to tourists caught in emergency situations, drawing from lessons of the pandemic.
Next StepsOn the side-lines of the Regional Commission meeting, Secretary-General Pololikashvili met with the Minister of Tourism of Brazil, Carlos Brito, and then separately with Minister of Tourism from Guatemala, Ms. Anayansy Rodríguez, to discuss their countries’ tourism sectors and opportunities to work more closely with UNWTO in the post-pandemic recovery phase.  To conclude, Members States voted to hold the 68th meeting of the UNWTO Regional Commission for the Americas in Ecuador in the first half of 2023.

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John Bell, the first Executive Director of the Caribbean Hotel and Tourism Association (CHTA), was honoured with the prestigious Lifetime Achievement Award at the Caribbean Hotel & Resort Investment Summit (CHRIS), which he was instrumental in launching.
Taking place at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida this week, the honour was bestowed upon Bell for his significant contributions to the hospitality industry. Fellow tourism legend and former CHTA CEO and Director General Alec Sanguinetti accepted the award on Bell’s behalf.
Among his many achievements, Bell, who was the guiding force of CHTA (formerly the Caribbean Hotel Association or CHA) for 29 years, was lauded for recognizing the critical need to get investors and financial institutions engaged in the Caribbean hotel sector. He launched the first investment conference in 1997, triggering prolific growth in the region’s leading sector.
“We thought that it would be a good idea to bring the financial community into some kind of a direct contact with the hotel industry (so) we decided the best way to do that was to partner with another company, which in that case was the Financial Times of London,” Bell said. “We got them to become involved and use their clout to bring in the different players … and it worked extremely well,” he added.
In her tribute, current CHTA President Nicola Madden-Greig noted that “it is not often that we get to honor living legends in our field,” adding that Bell’s vision and energy “framed the key role of tourism in the economies of the Caribbean.” ADVERTISEMENTFrank Comito, who served as CEO and Director General of CHTA until January 2021, described CHRIS, which Bell envisioned more than 25 years ago, as “the single most important factor which contributed to the phenomenal growth of Caribbean tourism.” 
Comito asserted the growth and development of Caribbean tourism “stands on the broad shoulders of John Bell, whose drive, vision, and persuasive nature over three decades laid the foundation on which we continue to build today.”
Vanessa Ledesma, CHTA’s Acting CEO and Director General who was originally hired by Bell, pointed to the catalytic role the investment summit played in the development of Caribbean economies.
She cited The Bahamas, Dominican Republic and Jamaica as key beneficiaries as early host destinations for the investment conference in the 1990s. “These destinations and the region have much to be grateful to John for his leadership, which helped to propel tourism’s growth throughout the Caribbean,” Ledesma stated.
Vanessa Ledesma, CHTA’s Acting CEO and Director General, former CHTA chief executive Alec Sanguinetti, and Jeff Higley, President of the BHN Group, saluted their colleague John Bell in Florida

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Developed in collaboration with some of the world’s leading technology, finance and business companies as Mastercard the initiative is focused on small and medium-sized enterprises (SMEs), which make up 80% of all tourism businesses. UNWTO aims to reach at least 1 million tourism SMEs over the lifetime of the Programme, providing them with the foundational skills and knowledge needed to harness the power of new and emerging technologies.
UNWTO Secretary-General Zurab Pololikashvili says: “Small businesses are the backbone of tourism. The Digital Futures Programme will help them to recover from the impacts of the pandemic and drive the sector forward, powered by innovation and new technology.”
In order to provide SMEs with tailored guidance and and tools, the Programme is built on a Digital Readiness Diagnostic Tool that benchmarks SMEs across five key digital dimensions – Connectivity, Business Growth, E-Commerce, Big Data and Analytics, and Payments and Security. The launch event, held at IE Tower in Madrid, was attened by around 200 participants including the Ambassadors to Spain of UNWTO’s Member States, as well as invstement and promotion Agencies, and SMEs themselves.

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The International Air Transport Association (IATA) has urged Asia-Pacific states to further ease border measures to accelerate the region’s recovery from COVID-19.
“Asia-Pacific is playing catch-up on restarting travel after COVID-19, but there is growing momentum with governments lifting many travel restrictions. The demand for people to travel is clear. As soon as measures are relaxed there is an immediate positive reaction from travelers. So it is critical that all stakeholders, including governments are well-prepared for the restart. We cannot delay. Jobs are at stake and people want to travel,” said Willie Walsh, IATA’s Director General, in his keynote address at the Changi Aviation Summit.
The Asia-Pacific region’s international passenger demand for March reached 17% of pre-COVID levels, after having hovered at below 10% for most of the last two years. “This is far below the global trend where markets have recovered to 60% of pre-crisis levels. The lag is because of government restrictions. The sooner they are lifted, the sooner we will see a recovery in the region’s travel and tourism sector, and all the economic benefits that will bring,” said Walsh.
Walsh urged Asia-Pacific governments to continue easing measures and bring normalcy to air travel by:
Removing all restrictions for vaccinated travelers.
Removing quarantine and COVID-19 testing for unvaccinated travelers where there are high levels of population immunity, which is the case in most parts of Asia.
Lift the mask mandate for air travel when it is no longer required in other indoor environments and public transport.
“Supporting and more importantly accelerating the recovery will need a whole of industry and government approach. Airlines are bringing back the flights. Airports need to be able to handle the demand. And governments need to be able to process security clearances and other documentation for key personnel efficiently,” said Walsh.ADVERTISEMENTChina and Japan
Walsh noted that there are two big gaps in the Asia-Pacific recovery story: China and Japan.
“So long as the Chinese government continues to maintain their zero-COVID approach, it is hard to see the country’s borders reopening. This will hold back the region’s full recovery.
While Japan has taken steps to allow travel, there is no clear plan for the reopening of Japan for all inbound visitors or tourists. More needs to be done to further ease travel restrictions, starting with lifting quarantine for all vaccinated travelers, and removing both the on-arrival airport testing and daily arrival cap. I urge the government of Japan to take bolder steps towards recovery and opening of the country’s borders,” said Walsh.
Sustainability
Walsh also called on Asia-Pacific governments to support the industry’s sustainability efforts.
“Airlines have committed to achieve net-zero carbon emissions by 2050. A key to our success will be governments sharing the same vision. There are high expectations for governments to agree a long-term goal at the ICAO Assembly later this year. Achieving net zero requires everyone to shoulder their responsibility. And among the most important things that governments should do is incentivising the production of sustainable aviation fuels (SAF). Airlines have bought every drop of SAF that is available. Projects are underway that will see a rapid increase in SAF production over the next years. We see SAF contributing to 65% of the mitigation needed to achieve net zero in 2050. That will require governments to be much more proactive,” said Walsh.
Walsh acknowledged that there have been positive developments in Asia-Pacific. Japan has committed considerable funds for green aviation initiatives. New Zealand and Singapore have agreed to cooperate on green flights. “Singapore’s cross industry International Advisory Panel on a sustainable aviation air hub is a positive example for other states to adopt,” said Walsh. He also called on ASEAN and its partners to do more, particularly looking for opportunities in the region to expand SAF production.

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