Airline, Technology, Organisations & Operators,

Prince Sultan Aviation Academy (PSAA), a subsidiary of SAUDIA Group, and The Education and Training Evaluation Commission (ETEC), represented by The National Center for Training Assessment and Accreditation “Masar”, have signed an agreement to implement institutional accreditation processesThe agreement, which was signed by Captain Ismael Koshy, CEO of PSAA, and Dr. Mohammad Al-Khairy, CEO of Masar, aims to implement the institutional accreditation processes for PSAA in accordance with the latest institutional accreditation standards set and approved by ETEC.
The PSAA is one of the most prestigious aviation training centers in the world. It has highly qualified staff with a wide range of expertise, as well as basic and professional quality programs that meet the latest international standards. 
The ETEC oversees evaluation, assessment, and accreditation of qualifications in the field of education and training in public and private sectors. It is responsible for raising the quality and efficiency of education, and thus enhance its contribution to the national economy and development.
Captain Koshy said: “This partnership will contribute to improving the quality of the outputs of PSAA’s specialized and advanced training programs. The Academy’s training base has expanded locally and internationally to excel in the field of aviation training due to its state-of-the-art facilities, advanced technological capabilities, and distinctive training programs delivered by a highly experienced team.”

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f.l.t.r.: Dominique Fehlmann (Head of Legal, Business Development & Corporate Responsibility SWISS), Dieter Vranckx (CEO SWISS), Dr. Philipp Furler (CEO & Founder Synhelion), Dr. Gianluca Ambrosetti (CEO & Founder Synhelion)
SWISS has acquired a financial interest in Swiss-based technology company Synhelion in a further step to help bring solar fuels to market.The investment further underlines SWISS’s firm commitment to sustainability and to helping accelerate the process of bringing solar fuels to market. Switzerland’s biggest airline is putting a particular focus on such fuels in view of their strong scalability. Synhelion’s technology also offers sizeable development potential, and holds many strategic advantages over other technological approaches. To take one example, the Synhelion plant’s inbuilt heat storage facility enables the plant to be operated 24/7 with no need to draw on further renewable energy from the existing electricity grid.
“Synhelion, SWISS and the Lufthansa Group have been collaborating very constructively on bringing solar fuels to market for the aviation sector for more than two years now,” explains SWISS CEO Dieter Vranckx. “And we are delighted that, with our new financial involvement, we can now make a further substantial contribution to helping Synhelion scale up and commercialize its innovative alternative fuel product.”
Synhelion will use the funds generated by this latest financing round to expand its solar fuel production plant to industrial dimensions and operate it accordingly. The company has also set itself an ambitious timetable for the scale-up concerned.
“Our strategic collaboration with SWISS and the Lufthansa Group and the synergies this generates are hugely valuable and enable us to tailor our technology, our products and our business model perfectly to the market,” says Philipp Furler, Synhelion’s co-founder and CEO. “It’s great to see SWISS and the Lufthansa Group underpin their confidence in Synhelion through this investment, and to see them lead the way in the aviation sector by making this key contribution to scaling up our production. And we’re delighted to welcome SWISS to our network of investors.”
Sustainable fuels essential to achieving aviation’s climate goalsADVERTISEMENTSustainable aviation fuels (SAF) such as Synhelion’s solar fuel are essential to the achievement of the ambitious climate goals within the aviation sector. So helping to bring such fuels to market in sufficient volumes is a top priority. Doing so will require new forms of alliances and collaborations. “In teaming up with Synhelion, we’re not only helping to bring solar fuels to market,” SWISS CEO Vranckx adds. “We’re promoting Swiss innovation, too.” 
Decades of commitment from the Lufthansa Group
As a member of the Lufthansa Group, SWISS is further building on decades of experience in trialling and using sustainable aviation fuels. By participating in research programmes, pilot projects and alliances, the Lufthansa Group has steadily accumulated an extensive expertise in SAF technologies and their market development. SWISS and the Lufthansa Group are also evolving specific SAF initiatives for their private customers and corporate clients to further accelerate and finance the refinement of these technologies and bring their products to market in sufficient quantities. The resulting volumes of SAF should help send tangible global signals of demand for such products in the form of long-term procurement agreements. The Lufthansa Group is presently Europe’s biggest user of sustainable aviation fuel.

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Digital customer experience agency Great State is marking twelve years of strategic digital partnership with Bristol Airport with the launch of their new website, transforming the digital experience for their customers.Bristol Airport is the fastest passenger recovering airport in the United Kingdom since the pandemic, forecast to register more than 8M passengers in 2022. For many, their first experience of the airport is the website which forms a crucial role in delivering the goal of seamless customer journeys.
The new website offers a new sleek modern design using best-in-breed technological solutions to improve speed, functionality and resilience. With the customer at the heart of the project, Great State carried out extensive user testing and research to guide and optimise the overall user experience for both desktop and mobile.
Isabelle Whiteman, Head of Marketing at Bristol Airport, says:
“We’re delighted to be launching our brand new website, bringing together a modern and fresh design with the introduction of new features and functionality to create an even more enjoyable user experience. Whether it’s to get inspiration for a trip away, find information before flying, or to simply book parking, our new website makes it even easier, quicker and with a significantly enhanced mobile experience”.
Built on the Umbraco CMS platform, new improved features include a trip finder tool for destination inspiration, real time information on arrivals and departures, as well as a new e-commerce landing page for booking airport parking.ADVERTISEMENTMatt Powell, Creative Director at Great State, says:
“Our strategic digital partnership with Bristol Airport has remained solid over the years, and therefore we were a clear choice to redesign and overhaul the digital customer experience of the whole website. Working closely with the Bristol Airport team we helped identify which components were most important to their customers, and originated a cleaner, clearer, more aspirational design system to bring them to life. Another benefit of this creative work is that it will bring consistency to the end-to-end digital customer journey, strengthening the digital presence of the Bristol Airport brand beyond the website”
The new website reflects not only 12 years of digital advancement, but also the strength of a local, strategic partnership that will continue to serve the South West for years to come.
It’s been a real collaborative project, working with Great State who have been our digital agency for over 10 years”, adds Isabelle. “They have transformed the design and user experience, creating an enjoyable experience for our customers and a robust platform from which we’ll continue to optimise and develop over the coming years.  We’re delighted with the end result”.

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