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      Cruise Saudi Charts New Waters with AROYA Cruises

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      Cruise Saudi, a 100% Public Investment Fund – owned business, has announced its investment in world-leading tech organisations for its pioneering owned cruise line AROYA Cruises, part of its visionary ambition to revolutionise the Saudi tourism industry and guide Saudi into the future, in line with Vision 2030.
      Cruise Saudi’s strategic partnerships for its phase I of technology stack development for Aroya Cruises including Monitor Deloitte, Alibaba Cloud SA, theICEway, SourceToad, Otalio, and Versonix Seaware form a crucial part of Cruise Saudi’s commitment to creating a seamless passenger experience, from booking to the boarding process, and beyond.
      The unrivalled expertise of the Information Technology and Digitisation team at Cruise Saudi to craft the technology stack, coupled with an insatiable drive for innovation and market disruption in cruise line technologies, underscores the project’s visionary approach. Meanwhile, the blend of both luxury and groundbreaking technology sets AROYA Cruises apart as a beacon of innovation, charting a fresh course for Arabian travel experiences.
      A global powerhouse in strategy and consultancy, Monitor Deloitte will be at the vanguard of project management, intricately weaving a data and digital strategy to ensure every technological decision is foresight driven.
      As a homegrown Saudi enterprise, Alibaba Cloud Saudi Arabia will be laying the digital foundation for AROYA Cruises, epitomising the zenith of security, reliability, and swift digital interactions. Meanwhile theICEway is tasked with amalgamating AROYA’s diverse technological realms into a seamless and cohesive digital ecosystem, ensuring a harmonious experience for every guest and crew member.ADVERTISEMENT
      Providing features for passengers, such as an interactive ship map, daily itineraries, and reservations for shore excursions, dining, and spa treatments, Sourcetoad’s guest-centric digital concierge is poised to be the central hub of onboard connectivity and engagement. Alongside this, Otalio’s Ship Property Management System (SPMS) will revolutionise every facet of the onboard journey for AROYA Cruises and provide guests with curated experiences from the cabin to the deck. Whilst Versonix Seaware, globally recognised for its cruise focused Reservation and Revenue Management capabilities, are set to provide an intuitive booking experience that mirrors the exceptional quality of AROYA Cruises.
      Cruise Saudi CEO Lars Clasen said: “We are proud to be working in collaboration with world-leading technology companies to integrate cutting-edge technology into the AROYA Cruises experience. Creating a seamless, modern and comfortable journey for our passengers really is at the heart of our offering, and investing in technology to enhance the cruising experience truly aligns with our future-forward ambitions for this cruise line”.

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      Blossoming Beauty: Exploring the Horticultural Expo Doha 2023

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      Qatar Airways Expo 2023 Doha Livery Revealed in Style

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      Qatar Airways embodies commitment to sustainability and innovation with Expo-themed livery and enhanced in-flight experiences
      Attending the reveal were H.E. Dr. Abdullah bin Abdulaziz bin Turki Al Subaie; Qatar Airways Group Chief Executive, H.E. Mr. Akbar Al Baker; President of Ashghal, H.E. Dr. Engr. Saad Ahmed Al Mohannadi; Chief Operating Officer at Hamad International Airport, Engr. Badr Mohammed Al Meer; and Secretary-General of Horticultural Expo 2023 Doha, Engr. Mohamed Ali al-Khouri
      Doha, Qatar – Qatar Airways is proud to welcome the new Expo 2023 Doha livery to its fleet and commemorate its role as the Official Strategic Partner for the landmark event. The unveiling represents a celebration of Qatar Airways and Hamad International Airport’s (HIA) readiness to host a global gathering focused on environmental awareness, strengthening their positions as strategic partners in the journey towards a sustainable future.
      The aircraft, an A330-300 adorned with the Expo 2023 Doha livery, was unveiled by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, at Hamad International Airport.
      The event was attended by high-profile dignitaries, including President of Ashghal, H.E. Dr. Engr. Saad Ahmed Al Mohannadi; Chief Operating Officer at Hamad International Airport, Engr. Badr Mohammed Al Meer; Secretary-General of Horticultural Expo 2023 Doha, Engr. Mohamed Ali al-Khouri; in addition to the senior management of Qatar Airways and the Expo team.ADVERTISEMENTMinister of Municipality, His Excellency Mr. Abdulla bin Abdulaziz bin Turki Al Subaie, added: “Expo 2023 Doha is a beacon of Qatar’s commitment to sustainable development and environmental progress. With esteemed partners like Qatar Airways, we are poised to deliver an Expo experience that resonates globally and inspires positive change.”
      Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “We welcome all countries to Expo 2023 Doha, which represents a continuation of our inspiring journey filled with innovation, collaboration, and pioneering solutions. The arrival of the Expo 2023 Doha aircraft at Hamad International Airport symbolises our commitment to fostering a sustainable and innovative future as enshrined in Qatar’s national vision.”
      Secretary-General of Expo 2023 Doha, Engr. Mohammed Ali Al Khouri, stated: “Qatar Airways has consistently demonstrated its commitment to sustainability through its various global initiatives. As a testament to this commitment, we are honoured to take part of the unveiling of our Expo 2023 Doha livery. This milestone not only represents a celebration of our joint efforts but also serves as a powerful symbol of our ongoing environmental stewardship in the region.”
      As part of its substantial contribution to Expo 2023, Qatar Airways will feature the “Qatar Airways Garden,” an impressive pavilion highlighting engaging activations designed to illustrate the Expo’s theme of “Green Desert, Better Environment”.
      Qatar Airways will also offer an enriched in-flight experience from 11 October 2023, featuring curated beverages and an exclusive à la carte menu spotlighting Qatari farm-sourced ingredients, along with Expo-themed in-flight entertainment. This includes a dedicated Expo channel offering over 30 gardening-related shows, ensuring a memorable horticultural experience in-flight.
      Expo 2023 Doha, will run from October 2023 to March 2024 at the scenic Al Bidda Park, and is anticipated to draw around three million international visitors. Overlooking the Arabian Gulf, the six-month event will feature a diverse array of experiences including beautiful gardens, enlightening talks, art, cuisine, and a special emphasis on innovative approaches to combat desertification.

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      Anantara Hotels and Resorts Rolls Out Dollar for Deeds CSR Programme Globally

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      Anantara Hotels and Resorts Rolls Out Dollar for Deeds CSR Programme Globally

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      Adding another layer to its sustainability pledge, luxury hospitality brand Anantara Hotels and Resorts is rolling out its signature CSR programme ‘Dollar for Deeds’ at all of its properties worldwide.First introduced almost a decade ago at select hotels in Thailand, Anantara’s home base, the initiative has been integrated into the growth strategies of the brand globally.
      Designed as an opt-in programme for guests, ‘Dollar for Deeds’ encourages travellers to give back to the community by donating to a range of worthy causes, each hand-picked to impact the environment, sustainability and the community in the most effective way. Under this programme, guests can donate one dollar per night of their stay, with Minor Hotels matching their contribution dollar for dollar and donated to CSR partners internationally. By agreeing at the time of check-in, Anantara guests not only enjoy a luxurious stay that is rich in discovery, but leave with wonderful memories of their experiences, knowing that they have made a positive difference to the local environment and community. 
      In Thailand, funds raised are dispersed equally between three chosen and vetted causes: The Princess Sirindhorn Craniofacial Centre at Chulalongkorn Hospital in Bangkok to provide comprehensive care for mainly children with craniofacial abnormalities; The Mai Khao Marine Turtle Foundation that looks after all turtles that nest in Phuket including the critically endangered giant leatherback; and The Golden Triangle Asian Elephant Foundation where rescued street elephants enjoy a peaceful life in Northern Thailand and wild elephants and their habitat are protected.
      Other projects around the world include holistic coral reef protection in the Maldives; vulture nest monitoring, raptor protection and humpback whale monitoring in Oman; gibbon, peacock and otter releases in Cambodia; providing care & vocational training for disabled children in Vietnam and Indonesia; supporting local farmers and local fishing communities in Africa and reforestation projects in China and Malaysia.
      According to John Roberts, Group Director of Sustainability & Conservation for Minor Hotels, Anantara’s parent company, “Sustainability has long been a key pillar of our operating philosophy and, increasingly, it is not only a global need but also a requirement from both our investors and guests. By making ‘Dollar for Deeds’ accessible globally, we can support more worthy causes around the world while encouraging individual sustainability journeys and changing the definition of purposeful travel in our neighbouring communities and ecosystems.  For the expansion I am particularly proud of the way our properties outside Thailand have embraced the spirit of the programme and chosen amazing local causes to support”ADVERTISEMENTParticipating properties and associated projects are:Thailand, all properties
      The Princess Sirindhorn Craniofacial Centre The Mai Khao Marine Turtle Foundation The Golden Triangle Asian Elephant Foundation
      Sri Lanka, Anantara Peace Haven Tangalle Resort
      Turtle beach protection with the International Union for Conservation of Nature (IUCN)Sri Lanka, Anantara Kalutara Resort
      Elephant Transit Home in Udawalawe Cambodia, Anantara Angkor Resort & Spa
      Gibbon, peacock, otter releases with the Wildlife Alliance “Rewild Angkor” The Maldives, all properties
      Holistic coral reef protection projectsOman, Anantara Al Jabal Al Akhdar Resort
      Vulture nest monitoring and raptor protection with the Environmental Society of OmanCapture, treatment and release of stray dogs and catsOman, Al Baleed Resort Salalah by Anantara
      Gulf humpback and Bryde’s whale monitoring with the Environmental Society of OmanMalaysia, Anantara Desaru Coast Resort & Villas
      Reforestation, wildlife monitoring and protection with the Rewild Desaru Project Vietnam, all properties
      Kianh Foundation – providing care & vocational training for disabled children Mozambique, Anantara Bazaruto Island Resort
      Supporting fishing communities through infrastructure development and food donationsZambia, Royal Livingstone Victoria Falls Zambia Hotel by Anantara
      Supporting local farmers through developing products and markets while cutting out the middlemen.Indonesia (Bali), All Properties
      Annika Linden Centre providing care for disabled kids.China, Xishuangbanna
      Good to Nature scientific reforestation of Yunnan’s rainforest ecosystem.The rollout of the ‘Dollar for Deeds’ programme will continue in Anantara’s recently launched hotels throughout Europe in Q1, 2024.  For more information about Anantara’s sustainability initiatives, please visit here. https://www.anantara.com/en/sustainability?

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      SeaWorld to Open Exciting One-Of-A-Kind Marine Life Themed Rides and Experiences 2024

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      SeaWorld is thrilled to announce it will open one-of-a-kind marine life themed rides and attractions in every SeaWorld park in Spring 2024.
      Guests to the award-winning parks in Orlando, San Antonio, and San Diego can look forward to epic journeys and experiences for the whole family that will leave them breathless, drenched, and utterly mesmerized.  Attractions include “Penguin Trek” at SeaWorld Orlando, an all-new family friendly coaster for guests 42-77 inches in height that will transport riders on an unforgettable expedition through the Antarctic wilderness aboard unique snowmobile styled ride cars traversing an indoor/outdoor track that ends at the penguin habitat where riders can experience the enchanting world of these remarkable animals.  The first of its kind at SeaWorld parks, the all-new “Jewels of the Sea: The Jellyfish Experience” at SeaWorld San Diego offers an immersive and interactive view into the mysterious underwater world of glowing and graceful jellyfish, along with touch and behind the scenes experiences.  At SeaWorld San Antonio, guests will celebrate the first splash of the much-anticipated opening of Catapult Falls, the world’s first launched flume coaster and the only vertical lift in North America.  The new attractions continue the SeaWorld legacy of blending marine life inspired adventure, discovery, and family-friendly thrills.  The best way to experience the new attractions is with a SeaWorld 2024 Annual Pass on sale now.  2024 pass members will be the first to experience the new attractions before they open to the public.
      “2024 looks to be another fun year with exciting new rides in our parks and our first jellyfish exhibit,” said Marc Swanson, CEO of SeaWorld Parks & Entertainment.  “We know our fans will delight in the all-new lineup of marine life inspired experiences that gives everyone even more new ways to really enjoy our parks.  And when they do, they can feel good knowing that a portion of proceeds goes toward our rescue and conservation work.”
      “Penguin Trek” at SeaWorld Orlando is a Unique Family Friendly Coaster Experience to Traverse through the Antarctic Wilderness Aboard a Snowmobile Styled Ride Car on an Indoor/Outdoor Track that Concludes in the Penguin Habitat
      Designed as THE ultimate family launch coaster experience, “Penguin Trek” features a unique snowmobile styled ride car where once aboard, riders will embark on an exhilarating journey through the breathtaking vastness of Antarctica as they join a penguin research mission unlike any other.  Featuring two exhilarating launches and a maze of twists and turns, this unforgettable coaster moves at speeds of up to 43 mph across a 3,020-foot track that traverses both indoors and outside. Yet, what sets this experience apart as truly extraordinary is its unparalleled finale: as the coaster comes to a halt, guests find themselves not in a simulated penguin colony, but in the very heart of SeaWorld Orlando’s own penguin habitat.ADVERTISEMENTAn experience for the whole family, the ride accommodates rider heights from 42-inches to 77-inches.  A unique and immersive blend of coaster thrills and authentic animal interaction offers the whole family the spirit of adventure and exploration, while further connecting SeaWorld’s mission and commitment to animal care, education, and research.
      Coming in Spring 2024, “Penguin Trek” is the eagerly awaited eighth coaster to join SeaWorld Orlando’s ever-expanding ride portfolio.

      “Jewels of the Sea: The Jellyfish Experience” at SeaWorld San Diego Offers an Immersive Experience with the Beauty and Wonder of Graceful Jellies, the First at SeaWorld Parks
      SeaWorld San Diego is thrilled to announce the upcoming debut of “Jewels of the Sea: The Jellyfish Experience” in 2024, adding another exciting and educational dimension to the park’s offerings. The first of its kind for SeaWorld parks, the Jellyfish Experience will be the newest immersive and interactive aquarium at the park.
      Nestled within the Ocean’s Explorer area, guests to the new exhibit will be greeted by a kaleidoscope of colors and shapes in three unique galleries as if diving into the heart of the ocean. Glowing with an ethereal light, Moon Jellyfish, Pacific Sea Nettles, Upside-Down Jellyfish, and Comb Jellies will gracefully glide through the water, showcasing their hypnotic movements that seem almost unworldly.  The experience features an 18-foot-tall cylinder, among the tallest jelly cylinders in the country, a 10-foot-tall acrylic living arch of jellyfish for guests to walk through for views from multiple angles, plus a vivid display from walls to ceiling that show virtual oceanic moments, ranging from calm waters to dynamic, energetic crescendos. Guests can also upgrade their experience with a behind-the-scenes tour led by an aquarist and learn more about jellyfish propagation and have hands-on experience to touch the ocean’s translucent treasures. 
      As part of the park’s commitment to education, the Jellyfish Experience also offers a fun way to learn more from experts about what makes a jellyfish, the beauty and diversity of the translucent species, their behaviors and patterns, and how they have adapted to some of the most extreme environments on Earth. Plus, guests will come away with a better understanding of what they can do to protect jellyfish and our oceans.
      Much Anticipated Opening for “Catapult Falls” at SeaWorld San Antonio, the World’s First Launched Flume Coaster
      At SeaWorld San Antonio, guests will celebrate the first splash of the anticipated arrival of “Catapult Falls,” the world’s first launched flume coaster and the only vertical lift in North America.  First announced in 2022, it will feature the world’s steepest flume drop, North America’s only vertical lift flume coaster, and the tallest flume drop in Texas.
      This family friendly ride will catapult through the launch at speeds of 30 feet per second, allowing riders to feel the rush of a coaster while experiencing the rocking and swaying of riding on a track of water. Guests can stay tuned for a first look at “Catapult Falls” ride vehicles.
      2024 Annual Pass Members will be the First to Experience these Exciting Attractions
      The best way to experience these new attractions is with a SeaWorld Annual Pass on sale now.  All Pass Members will receive a preview to the “Jellyfish Experience” and be the first to ride “Penguin Trek” and “Catapult Falls”.  Annual Pass prices by park. Visit SeaWorld.com to find more information on all new and current SeaWorld attractions and to purchase an Annual Pass. Follow along on Facebook, Instagram, SeaWorld Cares.

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      THE RIYADH SCHOOL OF TOURISM AND HOSPITALITY UNVEILED AT WORLD TOURISM DAY IN SAUDI ARABIA

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      New details about the pioneering Riyadh School of Tourism and Hospitality were unveiled at the World Tourism Day (WTD) event, hosted in RiyadhFirst announced in 2021, the school is co-founded by the Ministry of Tourism of Saudi Arabia and Qiddiya in collaboration with UNWTO.
      The Riyadh School of Tourism and Hospitality is envisioned to become the world’s first student-centric academy to unite all facets of tourism training required to empower the next generation of tourism and hospitality leaders from around the world and bridge the global tourism skills gap.
      The new developments were announced during a press conference hosted by the Minister of Tourism of Saudi Arabia, His Excellency Ahmed Al-Khateeb, and the UNWTO Secretary General, Zurab Pololikashvil on the sidelines of the World Tourism Day event.
      To be located at the Kingdom’s entertainment megaproject headquarters, Qiddiya, with an interim facility at Princess Nourah University, the Riyadh School of Tourism and Hospitality reaffirms Saudi Arabia’s position as a leader in advancing the global tourism sector and underscores its commitment to bridging the global skills shortage to accelerate the industry’s future growth. The school will be accepting students from Q4 2024 and by 2030 will have a student intake of more than 25,000 per year.
      Currently, the majority of international tourism institutes do not offer both academic and vocational education across the breadth and depth of the ecosystem within one institution. Through a pioneering hybrid curriculum, the student-centric institution will capitalise on this opportunity by bringing together the brightest minds, cutting-edge technologies and state-of-the-art facilities and top faculty to create a holistic, career-focused program.ADVERTISEMENTThe board of trustees for the school will include multi-disciplined leaders from diverse backgrounds from tourism and hospitality to investment and Ed-Tech. In addition to His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia, are Qiddiya’s Managing Director Abdullah AlDawood, Zurab Pololikashvili, Secretary-General of the UNWTO, CEO of Accor Hotels Sebastian Bazin, Group Chief Executive Officer, Ad Diriyah Gate Development Authority Jerry Inzerillo, Morgan Parker, and CEO of Udacity Kai Roemmelt amongst others that will be announced in due course.
      His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia, said: “Success of the tourism sector extends far beyond economic growth, but hinges on the commitment of governments worldwide to equip future tourism leaders with the skills required to thrive in this fast-evolving industry.
      “The Riyadh School of Tourism and Hospitality is Saudi’s gift to the world. Through its pioneering curriculum, that will offer comprehensive higher education courses covering all aspects of the tourism and hospitality industry, the school represents Saudi’s commitment to providing comprehensive, progressive education that empowers individuals, both domestically and internationally. As we invest in the next generation of tourism professionals, we are not only securing the industry’s future but also fostering a legacy of excellence that will drive prosperity, stimulate individual growth of citizens and foster cultural exchange for years to come.”
      Additionally, Zurab Pololikashvili, Secretary-General of the UNWTO, added: “The latest developments of the Riyadh School of Tourism and Hospitality mark an important milestone in our pursuit of a more sustainable and resilient tourism sector. Education is the bedrock of progress, and by investing in the skills and knowledge of future tourism leaders, we are strengthening the foundations upon which the industry’s growth and development depend.”
      As the tourism sector continues its economic growth trajectory – poised to reach $9.5 trillion in GDP contribution in 2023 – the sector is predicted to employ 430 million people globally by 2033, with almost 12% of the working population employed in the sector. With the fastest growing travel and tourism sector in the Middle East according to the WTTC, Saudi Arabia had trained 80,000 citizens by 2022, and committed to investing over $100 million in education and training.
      The Riyadh School of Tourism and Hospitality is part of the Kingdom’s broader commitment to the development of the global tourism sector, demonstrated by their hosting of WTD 2023. Under the theme “Tourism and Green Investments”, attendees are exploring the essential role of tourism and global collaboration in driving prosperity, bridging cultures and preserving the environment through a variety of activities.

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      Hard Rock International Kicks Off 24th Annual PINKTOBER Campaign in Support of Breast Cancer

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      Hard Rock International Kicks Off 24th Annual PINKTOBER Campaign in Support of Breast Cancer

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      Hard Rock International proudly continues its longstanding support of breast cancer awareness and research with the return of its annual PINKTOBER campaign.
      Throughout the month of October, Hard Rock Hotels, Cafes, Casinos, Rock Shops®, Bet and Games around the globe are “going pink” by participating in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, with proceeds benefiting the American Cancer Society and local charities. Adding to the millions of dollars donated throughout the history of the campaign, PINKTOBER raised over $1 million for breast cancer awareness and research last year alone, the largest single amount Hard Rock has raised since the program’s inception in 2000.
      “Hard Rock is proud to unite globally for the 24th PINKTOBER campaign and create philanthropic activations that support organizations which benefit survivors, thrivers and those impacted by breast cancer,” said Jim Allen, Chairman of Hard Rock International.
      Hotel Activations & Events
      Hard Rock Hotels around the globe will host philanthropic-centered activations such as live concerts benefitting breast cancer research, plus engaging donation opportunities across local properties. Hard Rock Hotels is continuing the Sound of Your Stay program and in partnership with Gibson have created PINKTOBER, custom-designed guitars that will be displayed throughout properties. Guests can check out the guitars and make a donation through a QR code to help join fight against breast cancer. Hard Rock Hotel guests will also have the chance to indulge in pink-themed drinks, treats and exclusive spa treatments at the Rock Spa® all month long.ADVERTISEMENTStay Strong Survivor Stays
      Hard Rock Hotels is encouraging all fans to nominate fighters, survivors and caregivers as we rally together in the fight against breast cancer. Each week throughout October, one deserving winner will receive a $5,000 donation to the American Cancer Society in their name, a four-night all-inclusive stay for two in Punta Canta, Vallarta, Cancun, Riviera Maya or Los Cabos and a personal coaching session with breast cancer thriver & wellness guru, Samantha Harris. Visit the pinned post @HardRockHotels for details on how to participate.
      Hard Rock X Samantha Harris
      Hard Rock Hotels is teaming up with Samantha Harris, Emmy-winning TV host, bestselling author, certified health coach & trainer and breast cancer thriver, for sharing special content featuring tips from Samantha’s “Your Healthiest Healthy” book and online courses. Exclusive videos will be available for in room viewing and on the hardrock.com/PINKTOBER website. Additional tips will drop every Wednesday on Hard Rock Hotels’ Instagram where Samantha will provide advice on sleep, nutrition and feel-good workouts to help survivors, thrivers and others feel their best. To follow along, please visit @HardRockHotels and @samanthaharristv on Instagram.
      Limited-Edition PINKTOBER Pin & Merchandise
      In partnership with American Cancer Society, Hard Rock International and the Seminole Tribe of Florida are celebrating tribal member Nancy Frank’s 20th anniversary of breast cancer survival with a special, limited-edition pin designed by tribe member and Native American artist Victoria Billie Osceola. 100% of proceeds from the commemorative pin, available throughout October and Indigenous People’s Month in November, will go to American Cancer Society.
      In addition, Hard Rock International is offering exclusive limited-edition merchandise in support of breast cancer awareness and research, including a PINKTOBER-themed Hard Rock t-shirt, hat, water bottle, and tote bag. Through the Hard Rock Heals Foundation, a portion of proceeds will go to charities that help raise awareness and funds for breast cancer research.
      The PINKTOBER commemorative pin and 2023 retail collection are now available in stores and online at Rock Shops®.
      Cafe Activations & Events
      To honor the unwavering strength of those fighting breast cancer and breast cancer survivors, Hard Rock Cafe is kicking off PINKTOBER with a multitude of local events aimed at spreading awareness and inspiring our guests to support a very important cause. Cafes starting October 1st will proudly show their support to be “Stronger Together” and guests will have an opportunity to contribute through our turn it up campaign, where they can round their check up to the next dollar amount. Also a portion of the sales proceeds from the PINKTOBER retail collection during the month are being donated to the Hard Rock Heals Foundation to support breast cancer charities, research and awareness worldwide.
      To learn more about Hard Rock Cafe’s PINKTOBER calendar of events and limited-time offerings, please visit www.hardrockcafe.com/.

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      Weeva partners with the Sustainable Hospitality Alliance

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      The Sustainable Hospitality Alliance has welcomed the sustainability management platform Weeva as an affiliate member to help drive collaboration on industry resilience and data-led sustainability.
      Designed by sustainable tourism experts, Weeva champions small, sustainable actions, backed by consistent data management, to boost efficiency and, ultimately, profitability within the industry.
      The Alliance has a wide reach in the hospitality sector, representing over 50,000 properties and 7 million rooms globally and is delighted Weeva can bring its expertise in addressing the many challenges the hospitality industry faces as it targets Net Positive Hospitality – a philosophy and approach that unlocks the hospitality industry’s potential to contribute to the world’s future.
      With this shared vision, both the Alliance and Weeva are working within the tourism and hospitality industries to address the challenges of measuring GHG emissions and facilitating more transparent, credible reporting.
      As an Affiliate Member, Weeva will be able to help shape and drive sustainable progress through having a seat at the Alliance’s Senior Advisory Council as well as access to the Alliance’s solutions and resources that are tailored specifically for the industry, by the industry.ADVERTISEMENTSustainable Hospitality Alliance CEO, Glenn Mandziuk, said:
      “We are delighted to welcome Weeva as an Affiliate Member and look forward to collaborating and working towards our shared vision to improve the industry’s reporting and measuring standards.  Weeva’s focus on using sustainability to create more efficient and resilient businesses reflects the Alliance’s ambitions to put the industry on a sustainable pathway to Net Positive Hospitality.  Collaboration with our affiliate members is invaluable as we implement our bold 5-year strategy to help the industry give back more than it takes.”
      Julie Cheetham, Managing Director and Co-Founder of Weeva commented:
      “The pandemic brought home just how vulnerable the tourism and hospitality sectors were; and how connected they are to the natural world. Practically overnight, we went from being one of the world’s biggest employers to the brink of collapse. This sparked a fire in myself and Lindsey Walter; we wanted to build a tool to mainstream and democratise sustainable operations and enable even the most ‘green-averse’ properties to improve their impact. It’s our mission to ditch the jargon, greenwashing and marketing ploys to make sustainability work for profit, people, and the planet.”

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      Danish Viking Age Ring Fortresses Declared UNESCO World Heritage Sites

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      Five historic Danish Viking age Ring Fortresses have just been added to the prestigious UNESCO World Heritage List. The fortresses were built between year 958 and 987 under the reign of the Danish Viking King Harald Bluetooth and are characterised by their remarkable symmetry.
      The fortresses are some of the most prominent archaeological remains from the Viking Age in Denmark, while they at the time of construction testified to the ambition of uniting the Danish Kingdom and to protect it against external enemies.
      “The Viking age holds a unique place in world history, and the Ring Fortresses are a physical manifestation from the time when Denmark was united as one kingdom and Scandinavia became a part of the Christian movement in Europe. Therefore, it is amazing – and with a good reason – that the Danish Ring Fortresses are now recognised by UNESCO as world heritage at the same level as, for instance, the Pyramids and the Great Wall of China. This decision will support the future research and communication about the Ring Fortresses – and hopefully, it will also contribute to attracting more visitors,” says Rane Willerslev, Museum Director of The National Museum of Denmark.
      The five fortresses are spread across Denmark:
      AggersborgADVERTISEMENTAggersborg, located near Løgstør in Northern Jutland, is the largest of the Viking Age Ring Fortresses and was built around the 980s. The internal diameter of the fortress is 240 metre and was surrounded by a 9-metre-wide and approximately 4-metre-high circular rampart. The fortress has four gate openings, each pointing to the corners of the world, while timber streets are connecting the gates. Furthermore, a tower was built in the centre and surrounded by a total of 48 houses.
      Fyrkat
      The fortress of Fyrkat near Hobro in Northern Jutland was built around the 980s. Still today, the rampart offers an impressive view. North of the fortress, a cemetery indicates that Fyrkat was inhabited by both men, women and children – furthermore, it indicates that this fortress might have been built to maintain royal power. Outside the fortress, you can today find a reconstruction of one of the largest houses. It is 28.5 metres long and built of oak.
      Nonnebakken
      Nonnebakken, which today is hidden beneath the modern city of Odense in Funen, was built around the year 980.  Due to its history and significant size, it is one of the largest and most important ancient monuments in the area. Nonnebakken (directly translated: ‘The Nun Hill’) was named after a nunnery located on the mound in the 12th century.
      Borgring
      The fortress Borgring (in English: ‘Fortress Ring’) was strategically located in front of Køge Bay in Zealand. From here, all traffic in and around the East Zealand area could be controlled and monitored ideally from here. With an inner diameter of 121.50 metre and ramparts about 10.5 metre wide, Borgring’s dimensions are very similar to the ones of the Fyrkat fortress. Borgring remains an archaeological mystery, and each summer, archaeologists visit the area to search for the secrets of the fortress. 
      Trelleborg
      The fortress of Trelleborg near Slagelse in West Zealand is located in the beautiful landscape of Tude Ådal. Through dendrochronological methods by dating timber from its moats, the fortress has been dated to around the year 980. Today, the remains of the great fortress can still be seen clearly, and visitors can explore the lives of the Vikings by visiting the reconstructed village of Slagløse.

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