More stories

  • in

    Priceline Debuts New AI-Powered Trip Intelligence Features To Save Consumers Time and Money

    Priceline, the pioneering travel innovator, today unveiled its Winter 2024 Product Release featuring a new generative AI-powered slate of features, including major upgrades to Penny, its AI-powered travel assistant. The latest additions to Priceline’s Trip Intelligence suite make it the travel industry’s most comprehensive array of AI tools – including more than 30 new features to dramatically streamline the travel planning and booking process.At a time when overwhelming choice and options mean consumers spend an average of two full work days – 16 hours – on trip research and booking,1 Priceline’s smarter, faster, and more proactive tools can significantly reduce the time a customer spends on travel planning. The upgraded Trip Intelligence suite builds upon six months of real-world conditions and proprietary marketplace intelligence accumulated from Priceline’s millions of customers since the technology debuted in Priceline’s hotel category in June. The response has been overwhelmingly positive; the company estimates that travelers who used Penny saved an average of nearly ten minutes per trip compared to those who called customer support. Priceline is now rolling out Penny across all categories: hotel, flights, car rental and vacation packages.
    The enhanced Priceline Trip Intelligence suite debuts at a time of changing consumer demands and behavior. More customers seek ways to reduce the time and complexity in researching and booking trips, and they’re increasingly looking to AI to help them solve these challenges. Priceline’s study found that more than half of travelers say they’d use AI tools to cut down on time, eliminate hours of onerous research and secure the best deals. Of those familiar with generative AI, the vast majority (73%) said they’re receptive to using generative AI and believe it will streamline travel planning and booking. And further, 65% said it would make traveling easier and more enjoyable.1
    For its Winter Release, Priceline’s dedicated team of AI experts, prompt engineers, product developers and data scientists built integrated technology atop Google Cloud’s Vertex AI and OpenAI’s GPT-4 Turbo to significantly expand Penny’s capabilities and trip-planning impact sitewide. Penny can now save customers precious time by planning and modifying their trips – whether they need assistance with destination recommendations, finding the best deal or accessing always-on, personalized customer service. Priceline is also introducing personalized GenAI itineraries within its iOS App. No need to do lengthy research making plans – the upgraded App will now generate a suggested itinerary for you down to dining and activity options for your stay. Other time-saving features include a new wallet for organizing deals and coupons, ways to enable customers to skip check-in lines, and more.
    “After six months of expert, on-the-job training, Penny is ready to deliver an even more cohesive and personalized booking experience that saves people time and hassle,” said Brett Keller, CEO, Priceline. “This is a continuation of Priceline’s tradition of revolutionizing travel with pioneering technology. We began fully integrating generative AI early last year, and our tools and features will only get better as customers and partners engage with them more and more.”
    Priceline customers can expect to find over 30 new features and upgrades starting today, including:ADVERTISEMENTPenny: Increasing its remit beyond the hotel category to flights, car rentals and vacation packages, Penny, the GenAI-powered travel assistant, is now ready to greet travelers on the Priceline home page, taking them from inspiration through planning, booking and even modifying their dream trip after they’ve booked.Discover with Penny: Discover new destinations directly from the Priceline home page, with Penny intelligently suggesting relevant properties and travel packages reflecting specific needs and personal travel styles as customers search for the right match. For example, “suggest sunny and family-friendly destinations within a three hour flight of NYC.”Troubleshoot with Penny: Quickly modify itineraries, connect with live help agents, check the status of a refund, and access important travel information – available all in one place by chatting with Penny.GenAI Itineraries: Leveraging GPT-4 Turbo, Priceline iOS app users can automatically craft in-depth itineraries for their entire trip, including can’t-miss activities, restaurants and nearby attractions.Priceline Wallet: A one-stop portfolio feature enabling Priceline customers to save coupons, monitor expiration dates, and track airline credits in a single location.Price Watch: To ensure customers never miss a deal, they can now track desired flight itineraries (including flexible options and multiple airports for fare comparison) in the Priceline App, and receive prompt notifications when prices change.Cabin Comparisons in Search: Results for all domestic flight searches are enhanced with cabin and seat comparisons, enabling customers to quickly evaluate cabin attributes, pricing, upgrade options, and other enhancements.Skip the Counter and Online Rental Car Check-In: Priceline customers can skip the rental car counter or significantly reduce counter wait times by checking-in online ahead of time with select partners.Multi-Passenger Cancellation and Rebooking: Bypass speaking with an agent and rebook tickets for select airlines for the whole family with airline credit, directly with Priceline. (Coming Soon)Priceline App Experience: Major design improvements implemented across all platforms, including overhauls for iPad and Android. The inclusion of Trip Timeline also affords users an at-a-glance view of all upcoming travel dates in one place. Beginning in March iPhone users will receive Live Activity updates on their lock screen containing useful real-time information about their flights. Additionally, a new iOS integration allows users to begin searching for hotel deals and car rentals from the convenience of Spotlight Search.Offers in the PayPal App: Priceline has joined forces with PayPal for the upcoming launch of their new offers platform. Beginning later this year, Priceline expects to provide personalized cash-back offers to consumers in the PayPal app for use when purchasing their travel on Priceline and checking out with PayPal – helping them get to their happy place for a happy price.Priceline continues to swiftly travel into new territories of customer satisfaction, propelled by their data-driven, technology-powered philosophy of innovation. With Penny’s new feature set and category defining Trip Intelligence suite, Priceline promises to get their customers to their happy place at a happy price even faster – and with more confidence – than ever before.
    “Booking with confidence and saving time are absolutely key for our customers,” said Kevin Heery, Chief Product Officer. “Our expanded Trip Intelligence suite will enable Priceline to further anticipate travelers’ needs, helping them book their trip with ease and peace of mind seamlessly and faster than ever before.”
    To celebrate the launch of the new Trip Intelligence features, Priceline is offering a 10% discount on Express DealsⓇ, exclusively through Penny.  Simply ask Penny, “can you get me a deal?” to reveal the code and book by February 27th to take advantage of this special offer.
    The new features are now live across Priceline.

    Older
    LEGOLAND® New York Resort Soars into the 2024 Season by Partnering with Local Ski Mountain

    Newer
    Little Gems by My Second Home stages weekend Valentine’s party exclusively for small dogs More

  • in

    LEGOLAND® New York Resort Soars into the 2024 Season by Partnering with Local Ski Mountain

    LEGOLAND® New York Resort is giving guests a fun way to groove while they move when visiting the Park this summer with the addition of its newest attraction: The Minifigure Skyflyer. Opening this summer, the new gondola-style ride – a first for LEGOLAND® Resorts – offers an interactive new way to travel between themed lands of the Park.
    In anticipation of the new ride, LEGOLAND New York Resort has partnered with Belleayre Mountain to give families an early taste of what’s to come and bring the same party-in-the-sky experience to life via two specially-themed ski gondolas. Starting today through April (weather permitting), skiers can catch a lift on two special gondola pods on The Catskill Thunder Gondola wrapped in the image of the LEGOLAND New York Minifigure Skyflyer Pirate Party Pod as an immersive and fun-filled way to ride to the top of the ski mountain.
    Belleayre skiers who catch a ride on the LEGOLAND New York Minifigure Skyflyer gondola pods can scan a QR code and receive exclusive access to “Kids Go Free” tickets, with the purchase of an adult ticket, so families can return to LEGOLAND New York this summer and be one of the first to ride the real Minifigure Skyflyer.
    It’s a Bird, It’s a Plane! It’s the Minifigure Skyflyer!
    LEGOLAND New York guests can expect a fully immersive, interactive experience on the Minifigure Skyflyer from queuing to disembarking. Prior to boarding, guests can help “charge” the cable car batteries through hand-powered cranks then follow the rainbow road before reaching the boarding platform’s disco-themed dance floor. Complete with LEGO® brick disco ball lights, the dance floor invites families to show off their most imaginative dance moves to help the Minifigure Skyflyer truly fly!ADVERTISEMENTBefore boarding, guests are greeted by the Resort’s famous minifigures who tell the story of how they designed and built the new Minifigure Skyflyer – but they need guests’ help to make it fly. Once in flight, families can use their imaginations to help “power” the ride through movement as they dance while traveling across the Park with the best views over MINILAND and more – all from the sky!
    Once aboard one of seven individually themed Party Pods, ranging from pirates to space to disco, it’s time to partake in the in-flight interactivity features. Guests will learn how to speak like a pirate, talk in a space alien language or participate in a sing-along all while flying through the sky. All pods are ADA accessible and seat up to ten people.
    “There’s a lot to enjoy at LEGOLAND New York, but it’s a big Resort and our fans asked us for more ways to move easily from the upper and lower levels of the Park,” said Divisional Director of LEGOLAND New York Stephanie Johnson. “We take our guests feedback seriously and the Minifigure Skyflyer gives them a way to do exactly that while igniting creativity, sparking imagination, and inspiring movement through disco and dance.”
    Family flyers who enjoy the Belleayre gondola party pods are encouraged to snap, post and share their experience tagging @LEGOLAND.NewYork as you party through the sky. To learn more and buy tickets for the upcoming season, visit https://www.legoland.com/new-york/.

    Older
    Loews Arlington Hotel and Convention Center Officially Opens Its Doors

    Newer
    Priceline Debuts New AI-Powered Trip Intelligence Features To Save Consumers Time and Money More

  • in

    Ethiopian Airlines Unveils State-of-the-Art Gode Ugaas Miraad Airport Terminal

    Ethiopian Airlines Group, the largest airline group in Africa, is pleased to announce the finalization of Gode Ugaas Miraad Airport Terminal building and aircraft parking with taxiway construction Project. The new state of the art airport terminal has been opened for service in a grand inauguration in the presence of H.E. Dr. Abiy Ahmed Prime Minister of Ethiopia and H.E Mustafe Mohammed Omer President of the Somali Regional State.
    The project which took three years for completion has unveiled a new terminal building having a total built-up area of 3,500sq, a new apron having a capacity to handle four De Havilland Q400 or B737 aircraft at a time, ancillary buildings such as airport rescue and firefighting station, water reservoir, and parking areas among others.
    Regarding the inauguration of the new passenger terminal, Ethiopian Airlines Group CEO Mr. Mesfin Tasew said, “We are truly pleased with the launching of Gode Ugaas Miraad Airport Terminal building and aircraft parking with taxiway construction project as it will upgrade the airport experience of our passengers traveling to/from the city of Gode. It is also a step forward in the work we do to elevate our domestic airport facilities to a higher level. The inauguration of this new terminal showcases our commitment to enhance our domestic operations alongside our international ones. Gode will neither be the only nor the last airport we will work on constructing and/or renovating. Construction of similar airport terminal is progressing well at Jinka, Kombolcha, Goba/Robe and Bahir Dar airports. It is with great honor and pleasure that we work on these projects and play our part in our country’s tourism and socio-economic growth.”
    The new state of the art airport terminal is equipped with the latest technology airport facility amenities including a solar system to allow for a smooth and convenient travel via the airport.
    Ethiopian Airlines plays a significant role in regional connectivity with its more than 22 destinations in the country. Ethiopian Airlines operates daily flights to/from Gode. Gode being the third airport in Somali Regional State next to Jigjiga and Kebridahar, passengers can travel between Jigjiga and Gode directly without having to transit via Addis Ababa. Gode Airport has been among the airports that Ethiopian has taken a project on to enhance the facilities.ADVERTISEMENTSince the acquisition of the Ethiopian Airports Enterprise by Ethiopian Airlines Group as a Strategic Business Unit (SBU) in 2017, Ethiopian Airlines Group has taken over the administrative role including construction and renovation projects of airports in the country.

    Older
    Manchester Airport Records Busiest January Ever, Anticipates Continued Growth with New Routes

    Newer
    SAS Unveils Mystery Flight Experience ‘Destination Unknown’ for EuroBonus Members More

  • in

    Manchester Airport Records Busiest January Ever, Anticipates Continued Growth with New Routes

    It is the second consecutive record-breaking month for the airport, which also had its busiest December yet.
    Dubai was the most popular destination for travellers in January, with winter sun seekers heading there either to enjoy its attractions or to connect to other far-flung destinations.
    February is set to be a busier month at the airport with half term for many schools starting this week. Almost 700,000 passengers are expected between Friday, February 9 and Sunday, February 18, with the most popular destinations set to include Tenerife and Alicante.
    Those passengers can feel confident of a good experience in the airport with data showing that during January 99.9% of passengers queued for less than 15 minutes to get to security – and nine out of 10 passengers waited for less than five minutes.
    Manchester Airport Managing Director Chris Woodroofe said: ADVERTISEMENT“January can be a great time to travel – whether you’re looking to get a bit of sun or heading for the slopes for some winter sports, you can take advantage of things being a bit quieter and get some good offers – and we’ve certainly seen that here at Manchester Airport.
    “Our network of around 200 routes means we connect the people of the North to more destinations than any airport outside London and in practice that means that people here have real choice when it comes to their trips. So whether you’re travelling from Bolton to Bodrum or Bradford to Beijing, we have you covered all year round.
    “It’s half term for lots of families this week so we’re seeing one of our first really busy weeks of the year – but with 99.9% of our January passengers queuing for less than 15 minutes to get to security, we’re confident that all those jetting off this week will be able to start their holidays here at the airport.
    “We’re preparing for a really exciting year at Manchester Airport – we have a range of new routes launching – including Las Vegas from June and others still to be announced. We’re also continuing work on our award winning Terminal 2 as we reach the final stages of our £1.3bn transformation programme.”
    January’s most popular destinations were:
    1.    Dubai – 89,783 passengers
    2.    Dublin – 82,188
    3.    Amsterdam – 79,841
    4.    Tenerife – 76,960
    5.    Qatar – 60,948
    Manchester Airport is preparing for the launch of a number of new routes in the coming months including Virgin Atlantic flying to Las Vegas, making Manchester the only English airport outside London to fly direct to America’s West Coast, Royal Jordanian’s new service to Jordan’s capital Amman and Luxair’s flights to Luxembourg. This year will also see an increase in the service to Beijing with Hainan Airlines to make it daily.
    In January the airport also marked a year since work started on the final phase of its £1.3bn transformation programme. The airport’s brand-new Terminal 2 is already open but work continues and will see it double in size, meaning the modern facility will serve over 70% of the airport’s passengers when it is fully open in 2025.
    The first phase of the project was awarded the prestigious Prix Versailles in November, which recognises it as one of the most beautiful airport buildings in the world.
    Over the coming months the programme will reach a number of key milestones, including the announcement of new retailers, bars and restaurants to go in the new section of Terminal 2 and the activation of a new, state-of-the-art baggage system.

    Older
    Phocuswright reveals six biggest trends in travel innovation and technology

    Newer
    Ethiopian Airlines Unveils State-of-the-Art Gode Ugaas Miraad Airport Terminal More

  • in

    UN Tourism Secretary-General to Address Second Global Tourism Resilience Day Conference.

    H.E. Zurab Pololikashvili, Secretary-General of United Nations (UN) Tourism, (formerly the United Nations World Tourism Organization – UNWTO) will deliver the Keynote Address during the opening ceremony of the second Global Tourism Resilience Day Conference, which will be hosted by Jamaica from February 16-17, 2024.
    The much-anticipated conference, which will be held at the Montego Bay Convention Centre, will be attended by local and international tourism stakeholders. These include government ministers from several countries, policy advisors, academics, executives of several international organisations, international business leaders among other key stakeholders. The conference forms part of efforts by the Ministry of Tourism and its tourism partners, including the Global Tourism Resilience and Crisis Management Centre (GTRCMC), to bolster resilience in global tourism. Day one of the conference will feature panel discussions on building tourism’s digital and infrastructural resilience, women in tourism resilience and how to finance tourism resilience. Jamaica will also officially recognize the second annual Global Tourism Resilience Day during the conference on February 17.

    At last year’s World Travel Awards Jamaica was again named Caribbean’s Leading Destination for the 17th consecutive year with the Jamaica Tourist Board winning the Caribbean’s Leading Tourist Board award for the 15th year in a row.
    www.Worldtravelawards.comADVERTISEMENT

    Older
    Emirates Brings the Flavours of Brazil to the Skies for Carnival Celebrations

    Newer
    Riyadh Air elevates planning efficiency through strategic partnership with Sabre More

  • in

    PM Holness, Minister Bartlett to Address Day 2 of Second Global Tourism Resilience Day Conference

    Prime Minister Andrew Holness will deliver the Keynote Address during the Live Celebration of Global Tourism Resilience Day on the final day of the second Global Tourism Resilience Day Conference. Minister Bartlett will also address the high-level summit.This year’s staging follows Jamaica’s efforts to bolster resilience in global tourism by proposing the official designation of February 17th as Global Tourism Resilience Day annually, which yielded great success, as the United Nations (UN) ratified the move last February to facilitate its observance globally. The much-anticipated conference will be attended by government ministers from several countries, policy advisors, academics, executives of several international organisations, international business leaders, among other key stakeholders. The event forms part of efforts by the Ministry of Tourism and its tourism partners, including the Global Tourism Resilience and Crisis Management Centre (GTRCMC), to boost resilience in global tourism. The Prime Minister’s address will be followed by remarks by international speakers from Malaga, Spain, Kenya, and Saudi Arabia. Following a brief book launch, a Ministerial Round Table discussion will be held with UN Tourism Secretary-General H.E. Zurab Pololikashvili and representatives from across the globe.
    At last year’s World Travel Awards Jamaica was again named Caribbean’s Leading Destination for the 17th consecutive year with the Jamaica Tourist Board winning the Caribbean’s Leading Tourist Board award for the 15th year in a row.

    Older
    Stars Join Spectacular Weekend To Celebrate The Launch One&Only One Za’abeel in Dubai

    Newer
    DINNER BY HESTON BLUMENTHAL INTRODUCES THE LUNCHEON AT MANDARIN ORIENTAL HYDE PARK, LONDON More

  • in

    Dusit Thani Public Company Limited expands its operations in the luxury residential management area

    Dusit Hospitality Services, a subsidiary of Dusit Thani Public Company Limited (DUSIT), one of Thailand’s leading hotel and property development companies, has expanded its operations in the luxury residential management segment by winning the contract to manage MARQUE Sukhumvit, a super luxury condominium which has the highest price per square meter in the Phrom Phong, Sukhumvit area, for the next three years, effective immediately.
    Designed to leverage the strength of the Dusit Thani brand in Thailand and the extensive experience of Dusit’s hotel teams, Dusit Hospitality Services (DHS) was formed in early 2019 offering specialised services for hotels and hospitality businesses based in Bangkok.
    DHS focuses on three key areas: facility services and management for the luxury housing market; advisory and training services for residential project operators seeking to deliver five-star service excellence; and Dusit on Demand, an on-demand housekeeping, engineering, banqueting, and stewarding service, which currently works with 10 hotels in Bangkok.
    Luxury condominiums currently managed by DHS in Bangkok include Sukhothai Residences on Sathorn Road; COCO Parc Managed by Dusit Hospitality Services, developed by Ananda Development Public Company, on Rama IV Road; and now, the prestigious 205-unit MARQUE Sukhumvit condominium in Bangkok’s Khlong Toei district.
    “Managing MARQUE Sukhumvit marks an exciting new chapter for DHS’s expansion, and we are honoured to be awarded the contract,” said Ms Suphajee Suthumpun, Group CEO, DUSIT. “Born from a dual vision to fill the gap for five-star service in luxury residences and provide new opportunities for our displaced staff during the redevelopment of our flagship Dusit Thani Bangkok hotel, DHS embodies our commitment to balance, expansion, and diversification, and delivering our unique brand of Thai inspired gracious hospitality in innovative ways. Since 2019, DHS has flourished, and I have unwavering confidence that our renowned service, facility management expertise, concierge services, and ‘Dusit on Demand’ housekeeping services will propel us even further.”ADVERTISEMENTThe contract with MARQUE Sukhumvit’s residential juristic person entrusts DHS with the vital task of providing exceptional customer service and care to residents. Leveraging Dusit’s 75-year legacy of hospitality excellence and its diverse service portfolio, DHS aims to take the residential experience at MARQUE Sukhumvit to new heights.
    Mr Supakit Tiyawatchalapong, Managing Director of Dusit Well-Being Hospitality, said, “Signing the facility management contract with MARQUE Sukhumvit marks another significant milestone for DHS. We are delighted that the MARQUE team recognises the unique value we offer, not just five-star service standards but the ability to elevate residents’ well-being and enhance their property’s value. This three-year contract, the longest awarded by MARQUE’s Executive Committee, is a testament to our expertise, and we look forward to delivering exceptional service to residents.”
    Mr Tiyawatchalapong added that, alongside the target of adding 8 – 10 facility management projects each year, DHS will also seek to expand its advisory and training services for residential project operators and promote Dusit On Demand as an effective solution to the labour shortage facing many owners and operators in the hospitality and condominium management sectors.
    “The demand for solutions like Dusit on Demand underscores the pressing challenge of workforce shortages in our industry,” said Mr Tiyawatchalapong. “In response, our team has collaborated closely with both public and private sectors to address this gap by offering targeted training programmes that align with market needs. Our innovative Housekeeping Certificate Programme, featuring Bronze, Silver, and Gold levels, provides a tailored approach based on individual skills and availability. This flexibility empowers businesses to select housekeeping services that suit their specific requirements and budgets – a distinctive edge in today’s competitive market. This approach, coupled with our commitment to continuous improvement, ensures we are positioned to drive sustainable growth for our business in the months and years ahead. We now aim to capture a 10-15% increase in facility management market share, solidifying our position as a leader in luxury residential service.”
    Alongside providing its various services for third-party developers and property owners in Bangkok, DHS will also oversee Dusit’s very own ultra-luxury condominium project, Dusit Residences and Dusit Parkside, part of the highly anticipated Dusit Central Park mixed-use development currently under construction opposite Lumpini Park in the heart of Bangkok.

    Older
    easyJet lands industry leading A- rating from CDP in global climate impact assessment

    Newer
    MELIÁ WILL OPEN ITS FOURTH LUXURY HOTEL IN MADRID: CASA DE LAS ARTES More

  • in

    Impending North America total solar eclipse presents a once-in-a-lifetime opportunity for travel tra

    On April 8 this year a total solar eclipse 115 miles across will pass over Mexico, the United States and Canada, and the sky will temporarily darken as if it were night-time.  Given there’s no further total eclipses in the US until 2033, this is a rare and spectacular event likely to create an influx of travel to the region in the days beforehand. This will be even more unique considering its location, spanning across many of the world’s major tourism destinations.
    Some reports suggest this could be the most watched celestial event ever – “like 50 Super Bowls happening all at once” comments on solar eclipse expert – with around 40 million people living in ‘path of totality’, crossing 15 states in the US alone.  As a result, many eclipse-related excursions are already booked up and hotels in the viewing zone are in high demand.  With this expected to be amongst one of the biggest ever drivers of travel, how can the industry – B2B and B2C specialists, as well as their tech partners – get involved?
    We spoke with a range of online travel experts to gain their view on what is likely to happen and how to prepare.
    Civitatis, an online platform for Spanish-speaking booking activities, day trips and guided tours, warns that competition for eclipse-related excursions will be high from both domestic and international travellers. “Whilst late in 2023 US outbound international travel grew over domestic, as people returned to travelling aboard after Covid, this event clearly is likely to turn the tide. When it comes the domestic market don’t forget that one in five Americans is a Spanish speaker, so make sure that you’ve Spanish language content – and are marketing in Spanish sales channels – to stand out to them. Consider too what kind of special deals you can put on or how you can collaborate with tour operators or OTAs promoting eclipse focused packages. Many of the locations falling in the path of the eclipse are not your typical places for tours & activities, but everyone arriving is going to expect for such things to laid on for them so partnerships are going to be key.”
    One of Latin America’s biggest global distribution companies, PriceTravel Holding, has also noticed an uptick in demand for the major tourism destinations that fall within the path of the eclipse. A spokesperson for the company states that “given our strength in Mexico we’ve really noticed that, but also for hotel sales in the US and Canada too as there are lots of enthusiasts Latin Americans who would like to experience this one-off event in somewhere they’ve not visited before, and enjoy the experiences that a country like Mexico offers. Travel sellers everywhere should note that the total eclipse happens over the Easter holidays for many parts of the world, which is a typical time for families to take longer holidays – so, it’s a good time to aim your products at families more than you might have otherwise done so, whether marketing in the Americas or in Europe too.”ADVERTISEMENTSuch a big influx of visitors who might never have come otherwise nor ever return again could have an unusual and potentially negative impact when it comes to online reviews, warns Jose Arozarena from TourReview, a platform for tours & activities providers to manage their online reviews. “Destinations and travel service providers in general need to think about what experience visitors might have during this highly unusual event and what reviews they might subsequently post online. No matter if they are being unfair, a traveller who sees overcrowding or is forced to pay higher than normal prices is likely to leave a critical review or lower satisfaction scores on online review pages like Tripadvisor and so on. Is there anything they can do to combat this? Certainly think about those pain points and how you can communicate about those in advance to prepare people or even reduce the negative impacts.”
    Janis Dzenis from US focused travel comparison website WayAway, which helps travellers to find the best discounts online, offers some advice for travel companies considering how to respond: “It might seem counter-intuitive to incentivize bookings and offer group discounts at eclipse locations, as they are already in high demand it would seem.  However, attractively-packaged offers can encourage travelers to secure their spots early and even bring along extra family and friends.  Such discounts can also create a sense of urgency and exclusivity, driving more bookings.  On the flipside, the eclipse might present the opportunity for travel business to promote bargains elsewhere in the world; those who are not bothered about seeing the eclipse, or simply don’t have the cash, might be susceptible cheaper travel to other destinations struggling to gain their slice of Easter holiday tourists.”
    Finally, more on the topic of business travel, Traxo, which specialises in aggregating traveller booking data from all booking channels, warns the event may lead to duty of care issues for corporations.  “One-off events like the solar eclipse are likely to lead to more ‘bleisure’ bookings, where people making business trips to North America may well try to incorporate this into their trip – or may even arrange their business trips around it. Corporates should make sure they have a way to see bookings across all sources to provide proper duty of care and address non-compliant bookings. Already 40% of travel bookings are made outside of company tools, making it difficult for companies to know where their employees are and that figure is likely to be temporarily ‘eclipsed’, excuse the pun, by this upcoming event.”

    Older
    AFC Asian Cup Final 2024: A Triumph for Qatar

    Newer
    INVEST SAUDI TO LEAD A HIGH-LEVEL SAUDI DELEGATION TO THE WORLD’S TOP REAL ESTATE EVENT More