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    NASA Issues Award for Greener, More Fuel-Efficient Airliner of Future

    NASA Administrator Bill Nelson holds a model of an aircraft with a Transonic Truss-Braced Wing during a news conference on NASA’s Sustainable Flight Demonstrator project, Wednesday, Jan. 18, 2023, at the Mary W. Jackson NASA Headquarters building in Washington, DC. Through a Funded Space Act Agreement, The Boeing company and its industry team will collaborate with NASA to develop and flight-test a full-scale Transonic Truss-Braced Wing demonstrator aircraft.
    NASA announced Wednesday it has issued an award to The Boeing Company for the agency’s Sustainable Flight Demonstrator project, which seeks to inform a potential new generation of green single-aisle airliners.Under a Funded Space Act Agreement, Boeing will work with NASA to build, test, and fly a full-scale demonstrator aircraft and validate technologies aimed at lowering emissions.Over seven years, NASA will invest $425 million, while the company and its partners will contribute the remainder of the agreement funding, estimated at about $725 million. As part of the agreement, the agency also will contribute technical expertise and facilities.
    “Since the beginning, NASA has been with you when you fly. NASA has dared to go farther, faster, higher. And in doing so, NASA has made aviation more sustainable and dependable. It is in our DNA,” said NASA Administrator Bill Nelson. “It’s our goal that NASA’s partnership with Boeing to produce and test a full-scale demonstrator will help lead to future commercial airliners that are more fuel efficient, with benefits to the environment, the commercial aviation industry, and to passengers worldwide. If we are successful, we may see these technologies in planes that the public takes to the skies in the 2030s.”
    Single-aisle aircraft are the workhorse of many airline fleets, and due to their heavy usage, account for nearly half of worldwide aviation emissions. NASA plans to complete testing for the project by the late 2020s, so that technologies and designs demonstrated by the project can inform industry decisions about the next generation of single-aisle aircraft that could enter into service in the 2030s.
    Through the Sustainable Flight Demonstrator project, Boeing and its industry team will partner with NASA to develop and flight-test a full-scale Transonic Truss-Braced Wing demonstrator aircraft.
    The Transonic Truss-Braced Wing concept involves an aircraft with extra-long, thin wings stabilized by diagonal struts. This design results in an aircraft that is much more fuel efficient than a traditional airliner due to a shape that would create less drag – resulting in its burning less fuel.ADVERTISEMENT“NASA is working toward an ambitious goal of developing game-changing technologies to reduce aviation energy use and emissions over the coming decades toward an aviation community goal of net-zero carbon emissions by 2050,” said Bob Pearce, NASA associate administrator for the Aeronautics Research Mission Directorate. “The Transonic Truss-Braced Wing is the kind of transformative concept and investment we will need to meet those challenges and, critically, the technologies demonstrated in this project have a clear and viable path to informing the next generation of single-aisle aircraft, benefiting everyone that uses the air transportation system.”
    NASA’s goal is that the technology flown on the demonstrator aircraft, when combined with other advancements in propulsion systems, materials, and systems architecture, would result in fuel consumption and emissions reductions of up to 30% relative to today’s most efficient single-aisle aircraft, depending on the mission.
    Through separate efforts, NASA has worked with Boeing and other industry partners on advanced sustainable aviation concepts, including the Transonic Truss-Braced Wing concept.
    “We’re honored to continue our partnership with NASA and to demonstrate technology that significantly improves aerodynamic efficiency resulting in substantially lower fuel burn and emissions,” said Todd Citron, Boeing chief technology officer. “Boeing has been advancing a multipronged sustainability strategy, including fleet renewal, operational efficiency, renewable energy, and advanced technologies to support the U.S. Aviation Climate Action Plan and meet the industry objective of net zero carbon emissions by 2050. The Sustainable Flight Demonstrator builds on more than a decade of NASA, Boeing, and our industry partners’ investments to help achieve these objectives.”
    The new Funded Space Act agreement allows NASA to capitalize on private industry knowledge and experience, with Boeing and its partners laying out a proposed technical plan. NASA will provide access to its aeronautics facilities and expertise. NASA will not procure an aircraft or any other hardware for its missions. The agency will obtain access to certain ground and flight data that can be used to validate the airframe configuration and associated technologies.
    The Sustainable Flight Demonstrator will help the United States achieve net-zero carbon emissions from aviation by 2050 – one of the environmental goals articulated in the White House’s U.S. Aviation Climate Action Plan. The International Civil Aviation Organization also has set a goal of net-zero carbon emissions by 2050.
    The project is an activity under NASA’s Integrated Aviation Systems Program and a key element of the Sustainable Flight National Partnership, which focuses on developing new sustainable aviation technologies.
    Learn more about NASA’s Sustainable Aviation efforts at:

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    easyJet launches even more new routes and holidays for summer 2023

    easyJet, Europe’s leading airline, has announced it will be adding eleven new routes to its UK network for summer 2023, Packages from easyJet holidays are also available on all the new routes.From nine airports across the UK, more than 200,000 extra seats are on sale today across flights on new routes to some of Europe’s most popular holiday destinations including the popular Greek islands Santorini and Chania, Corsica and Lisbon, as well as Antalya and Izmir in Turkey.  Convenient city connections are also launching to Amsterdam from Southend, from Glasgow to Lisbon, and from Birmingham to Naples for the first time this summer, while a new service from Manchester to Paris Orly which will operate year-round.
    The airline will also once again offer flights from London Gatwick to Ancona in Italy, with a twice weekly service operating on Mondays and Fridays, providing an even greater range of options for passengers travelling from the south of England, wishing to explore more of Italy’s charming Adriatic coast.
    The announcement comes following the confirmation in November of nine new routes from the UK.
    The new routes also mean brand new easyJet holidays packages are now on sale, which include 23kg luggage per person, flights and hotel accommodation, as well as transfers on all beach holidays. From adults-only luxury to family-friendly fun, the package holiday provider has something for everyone. And, in a number of destinations available on today’s new routes, the tour operator has added brand new hotels to its portfolio for summer 2023, offering customers even more brilliant holidays at unbeatable prices. These include the 5* Delphin Imperial also in Lara, a family-hotel with ten restaurants and six bars, and the 5* Ramada Hotel and Suites by Wyndham Kusadasi in Izmir, a great value option with three outdoor pools and water slides.
    Flights are on sale from today on easyJet.com or via the app and customers can book early to take advantage of great value fares now available from just £22.99*. Package holidays are available from £209 per person, through easyJet holidays.ADVERTISEMENTAli Gayward, easyJet’s UK Country Manager said:
    “We are delighted to be launching even more new routes from the UK and to be operating to new destinations for the very first time this summer, so that we can provide our customers with an even wider range of fantastic beach and city routes across Europe, North Africa and the Middle East to explore and enjoy. We remain committed to strengthening our unrivalled short-haul network and providing affordable and convenient connections for our customers across the UK, all with great value fares and the warm welcome that our crew are famous for.”
    New easyJet routes now on sale:
    London Gatwick to Ancona flights will operate twice weekly on Mondays and Fridays from 26 June with fares from £28.99*London Gatwick to Calvi flights will operate twice a week on, Wednesdays and Sundays from 28 June with fares from £42.89*London Luton to Izmir flights will operate twice weekly on Mondays and Saturdays from 3 April with fares from £41.99*Southend to Amsterdam flights will operate twice weekly on Mondays and Saturdays from 24 May with fares from £22.99*Bristol to Chania flights will operate twice weekly on Tuesdays and Saturdays from 27 June with fares from £32.99*Birmingham to Naples flights will operate twice weekly on Wednesdays and Saturdays from 1 April with fares from £26.99*Manchester to Paris Orly flights will operate Mondays, Tuesdays, Wednesdays, Thursdays, and Fridays from 27 March with fares from £22.99*Edinburgh to Antalya flights will operate twice weekly on Wednesdays and Saturdays from 3 June fares from £39.99*Edinburgh to Santorini flights will operate on Tuesdays from 6 June fares from £39.99*Glasgow to Lisbon flights will operate twice weekly on Tuesdays and Saturdays from 2 June with fares from £39.99* Belfast to Antalya flights will operate twice weekly on Wednesdays and Sundays from 26 March with fares from £37.99*Book with easyJet holidays (www.easyjet.com/en/holidays tel: 0330 365 5005):
    easyJet holidays offers seven nights at 5* Ramada Hotel and Suites by Wyndam Kusadasi in Izmir on an All Inclusive basis for £332 per person including 23kg of luggage per person, transfers and flights from Luton on 17 April 2023.easyJet holidays offers seven nights at 4* Paralia Diamond in Santorini on a Bed & Breakfast basis for £450 per person including 23kg of luggage per person, transfers and flights from Edinburgh on 7 June 2023.easyJet holidays offers seven nights at 4* Atlantica Caldera Bay in Chania on a Bed & Breakfast basis for £505 per person including 23kg of luggage per person, transfers and flights from Bristol on 4 July 2023.easyJet holidays offers three nights at 5* Grand Hotel Parker’s in Naples on a Bed & Breakfast basis for £330 per person including 23kg of luggage per person and flights from Birmingham on 2 August 2023.easyJet holidays offers three nights at 5* Dom Pedro Lisboa in Lisbon on a Room Only basis for £326 per person including 23kg of luggage per person and flights from Glasgow on 10 June 2023. easyJet serves 19 UK airports, offering over 476 routes to over 133 destinations from the UK to Europe, the Middle East and North Africa. To discover more about easyJet’s UK network and to book, visit easyJet.com.

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    Saudi Crown Prince launches fund for entertainment

    A new wealth fund in Saudi Arabia looks to fuel growth in entertainment, tourism and events, including horse racing and car racing tracks. Events Investment Fund (EIF) was announced by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al-Saud, Crown Prince, Prime Minister, who is also chairman of the fund.EIF will conceptualise, finance and oversee development of more than 35 venues by 2030. The aim of EIF is to position the Kingdom as the global hub in these various event sectors, to provide sustainable infrastructure for the delivery of an ambitious national events calendar and to create sustainable financial returns to support the Kingdom’s economic diversification efforts.
    EIF assets include indoor arenas, art galleries, theaters and conference centers, horse-racing tracks, auto racing tracks and other event facilities across the Kingdom, with the aim of delivering its first asset by 2023.
    The Events Investment Fund is committed to attracting foreign investment and maintaining financial standards aimed at strengthening its investment portfolio and achieving sustainable growth in both returns and assets. EIF is also contributing to Vision 2030 with respect to diversifying the economy and increasing its share of non-oil GDP, as well as supporting the contribution of the tourism sector to annual GDP, from its current rate of three percent to more than 10 per cent by 2030.
    The fund will focus on developing and increasing direct foreign investment opportunities for a GDP impact of SAR28 billion by 2045.
    Source: Hotelier Middle eastADVERTISEMENT

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    Yas Island Starts the New Year with Exciting Early Bird ‘Stay and Play’ packages

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    Yas Island Starts the New Year with Exciting Early Bird ‘Stay and Play’ packages

    Yas Island, Abu Dhabi’s premier leisure and entertainment hub, is kicking off 2023 with a remarkable early bird offer for its Stay and Play packages, delivering a truly superb holiday experience.
    Yas Island and its world-class theme parks, experiences and attractions were recognised with seven awards in the globally renowned World Travel Awards in 2022. In addition to scooping the accolade of ‘World’s Leading Theme Park Destination 2022’, Yas Island received the flagship ‘Middle East’s Leading Tourism Development’ award for the fourth consecutive year, testament to the global reputation Yas Island as the leisure and entertainment hub. Ferrari World Abu Dhabi was yet again named the ‘World’s Leading Theme Park 2022’ and ‘Middle East’s Leading Theme Park 2022’, while the Emirati-themed waterpark Yas Waterworld, was recognised as ‘Middle East’s Leading Water Park 2022’ and Warner Bros. World™ Abu Dhabi, was named as ‘Middle East’s Leading Tourist Attraction 2022’.  Across the awards, the record-breaking adventure hub CLYMB™ Abu Dhabi, boasting the world’s largest indoor flight chamber and the region’s tallest indoor climbing wall, was awarded the accolade of ‘Middle East’s Leading Adventure Tourist Attraction 2022’.

    Holidaymakers can book the package between 9 – 30 January 2023 for stays until 31 March 2023* and enjoy access to up to three award-winning theme parks, complimentary room upgrades as well as lucrative dining and spa discounts.Available to book via www.yasisland.com, guests can choose from the Island’s leading hotels at Yas Plaza – Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island and Park Inn by Radisson Hotel Abu Dhabi Yas Island. Guests who book a minimum stay of two nights will receive two days of unlimited theme park access to any of Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World™ Abu Dhabi starting at AED 707 per adult per night for two adults on sharing basis.
    ADVERTISEMENTIn addition, guests will receive a complimentary room upgrade to the next room category, a 15% dining discount on all restaurants across Yas Plaza Hotels and 15% spa discounts on selected treatments.Home to magical adventures and awe-inspiring entertainment, as well as incredible theme parks and attractions, outstanding motorsports, an award-winning golf venue and world-class hospitality services, Yas Island is a destination like nowhere else.For more information about Yas Island or to book a stay, visit www.yasisland.com

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    Celebrate Creative Art, Food and Performances at EPCOT International Festival of the Arts

    Global visual, culinary and performing arts create a tapestry of wonder during EPCOT International Festival of the Arts presented by AT&T at Walt Disney World Resort, now until Feb. 20, 2023.EPCOT becomes the stage for this 39-day festival, with extraordinary artwork, culinary creations inspired by art movements and Broadway stars singing beloved Disney songs. The celebration of the arts is sure to delight festivalgoers with magic that only Disney can create.
    The festival is just one of the many exciting events occurring during the Walt Disney World Resort 50th Anniversary celebration, happening now through March 31, 2023.
    Performing Arts: Take Center Stage
    A kaleidoscope of live entertainment takes place throughout the festival, including show-stopping performances by some of Broadway’s brightest stars as they share songs from beloved Disney musicals in the DISNEY ON BROADWAY Concert Series. Shows take place three times daily throughout the festival at America Gardens Theatre.
    Dining packages for lunch and dinner are available at seven EPCOT locations with guaranteed seating at the DISNEY ON BROADWAY Concert Series. Visit ArtfulEPCOT.com for the lineup of concert performances and dining package availability.ADVERTISEMENTGuests will also delight in other musical acts performing multiple times daily in Showcase Plaza. Beyond music, festivalgoers can thrill to feats of acrobatic strength and agility by Art Defying Gravity and be mesmerized by artists who paint beloved Disney characters in high-energy shows that combine performance and fine arts.
    Culinary Arts: Treats for the Senses
    More than 15 unique Food Studios located throughout the park will offer delectable bites and sips crafted with a creative twist, including many new food and drink items.
    Figment’s Inspiration Station at the Odyssey: Art, Food and Little Sparks of Magic joins the lineup this year with an array of vibrant and playful food and beverage items guaranteed to ignite guests’ imaginations.
    Also new in 2023, Moderne invites guests to explore an avante-garde menu that promises to inspire and delight. Selections include Angry Crab, a whole, crispy soft-shell crab served with green papaya salad, mango-Sriracha fluid gel and coconut-lime foam with pomegranate and mango crush pearls – perfect for pairing with a J. Lohr Riesling – in addition to other tempting treats.
    The Artist’s Table in the American Adventure pavilion also boasts a new menu of artistically elevated comfort foods, including Duck and Dumplings with smoked duck breast, ricotta dumplings, petite vegetables and duck jus, with other delicious items to savor as well.
    In addition to providing a roadmap to navigate the bounty of culinary sensations, the Festival Passport also guides guests through The Wonderful Walk of Colorful Cuisine, a fun food stroll highlighting seven tantalizing sweet and savory offerings. A complimentary Artist Palette Cookie is available for those who collect five stamps from locations listed in the Festival Passport.
    Visual Arts: Create Your Own Magic
    New Figment-inspired festival merchandise features an expressive and colorful collection perfect for the whole family. The new festival Spirit Jersey, Figment Chalkboard Framed Mug, Figment Munchlings and Figment CORKCICLE Tumbler embody the festival’s full array of vivid colors and creativity.
    More than 100 Disney and visiting artists will participate in the festival, immersing guests in colorful and expressive artwork at every turn:
    The lineup features many new faces, including husband and wife photography team Kahran and Regis Bethencourt as well as returning favorites such as Dylan Bonner, Fenway Fan, Jerrod Maruyama, Ashley Taylorand more.Guests can catch a glimpse of artists at work with a peek inside the Disney Artist Gallery or the WonderGround Gallery.From Figment to Jiminy Cricket, Chalk Full of Characters features charming chalk drawings in tucked away corners throughout EPCOT.Kids can create their own chalk art masterpieces at Kid’s Chalk Art, while families can leave their creative mark on a larger-than-life mural at Expression Section: A Paint by Numbers Mural.Guests learn from an animation artist how to draw a Disney character at Animation Academy.An outdoor art wall features stories and characters that reflect the imaginative and innovative spirit of EPCOT at Drawing on Inspiration: Celebrating EPCOT.Across World Showcase, guests can step into some of the most iconic artwork from around the world at unique Artful Photo Ops Figment’s Brush with the Masters takes guests on a scavenger hunt around World Showcase to spot the lovable purple dragon as he hides in famous works of art. Redeem your completed map of Figment sightings to receive a small artful keepsake.In addition to enjoying the festival, guests can explore the endless possibilities that EPCOT has to offer. Guests can help save the galaxy on Guardians of the Galaxy: Cosmic Rewind, shrink to the size of Remy on Remy’s Ratatouille Adventure, dine among the stars at Space 220 and so much more.
    The EPCOT International Festival of the Arts is included with valid theme park admission and a park reservation for the same date. Guests can visit DisneyWorld.com for more information about planning their visit.

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    TAT introduces “THE MICHELIN EXPERIENCE @ ISAN”

    The Tourism Authority of Thailand (TAT) is introducing “THE MICHELIN EXPERIENCE @ ISAN” activity to promote Thai-Isan food culture and congratulate 33 entries from four representative cities of the Northeast or “Isan” region included in the Bib Gourmand list in the new MICHELIN Guide Thailand 2023 edition.
    Mr. Yuthasak Supasorn, TAT Governor, said “Thailand’s fantastic culinary scene indeed helps strengthen the kingdom’s status as a world-class dining destination. Food also forms part of the kingdom’s soft-power foundations that continue to be highlighted in the ‘Visit Thailand Year 2023 Amazing New Chapters’ campaign.”
    With Northeast Thailand featured for the first time, The MICHELIN Guide Thailand 2023 now features 441 dining venues in Bangkok, Chiang Mai, Phra Nakhon Si Ayutthaya, Phuket and Phang-nga, and four new Isan provinces of Nakhon Ratchasima, Khon Kaen, Ubon Ratchathani, and Udon Thani.

    THE MICHELIN EXPERIENCE @ ISAN activity shined a spotlight on Thai-Isan food culture, and celebrated the inclusion of the region in the sixth edition of the MICHELIN Guide Thailand.ADVERTISEMENTOut of 69 entries from the four Isan cities, 33 are highlighted in the Bib Gourmand list. These are nine entries in Nakhon Ratchasima, 11 in Khon Kaen, six in Ubon Ratchathani, and seven in Udon Thani.
    As well as presenting congratulatory certificates to new entries from Isan, the event also promoted popular menus from Bib Gourmand-listed restaurants in Udon Thani;, namely VT Namnueng, Matcha Pha Suk, Krua Khun-Nid Restaurant, Peng Duck Noodle, Madam Pahtehh 2515, Arunee Namnueng, and Larb Nua.

    The partnership between TAT and The MICHELIN Guide began in 2017 with the launch of The MICHELIN Guide Bangkok 2018. The success throughout the first five years resulted in the project being extended for another five years from 2022 to 2026. This guarantees continued promotion of gastronomy tourism in Thailand to the highest international level.
    Two papers – one by Kenetixs Consulting on Gastronomy Tourism in Thailand and the other an assessment by Ernst and Young of The MICHELIN Guide Thailand from 2017-2020 – similarly concluded that economic value had been created for the country on several fronts.
    This included an increase in food spending by foreign tourists by double in 2019 to 842.4 million Baht and the creation of 4,800 additional jobs in the food-related sector. Also seen was the attraction of more foreign chefs coming to work in Thailand, and encouragement of investment in fine-dining in the country.
    In addition, the latest assessment by Kenetixs Consulting on Gastronomy Tourism in Thailand and of The MICHELIN Guide Thailand 2022 found positive impressions from foreign tourists who had experienced MICHELIN restaurants. For example, 98% of them would recommend dining at a Michelin restaurant to others, and 94% of them would travel to dine at other Michelin restaurants around Thailand.
    Last but not least, in line with the kingdom’s increased drive towards more sustainable and inclusive tourism, TAT also places emphasis on promoting the MICHELIN Green Star distinction – given to those restaurants that embody and embrace sustainability in their day-to-day operations. Currently, there are three MICHELIN Green Star restaurants; namely, PRU, Haoma, and Jampa.

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    HKTB Announces 2022 Full-Year Visitor Arrivals More

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    HKTB Announces 2022 Full-Year Visitor Arrivals

    The Hong Kong Tourism Board (HKTB) announced that 2022 recorded a provisional full-year visitor arrivals of 600,000. Since the Government gradually lifted various pandemic-related inbound control measures, visitor arrivals have picked up gradually in the past few months, with most visitors coming from the Mainland and Southeast Asian markets.
    In addition to overnight stopover and family reunion, business travellers also start to increase in number. HKTB expected that Hong Kong’s tourism will be revived progressively, and has gradually stepped up promotions in advance in selected visitor source markets to broadcast the positive message that Hong Kong is welcoming back visitors. HKTB will also launch a large-scale global promotion in phase (see appendix) to drive the swift revival of the tourism industry jointly with the travel trade.

    HKTB to Launch Large-scale Global Promotions Next Month in Phases with Three Strategies to Welcome Visitors
    • Hong Kong’s doors of tourism has been opened. Recent figures reveal that daily visitor arrivals to Hong Kong has increased from between 2,400 and 4,500 per day during the Amber Code period to over 10,000 per day after the lifting of Amber Code.• The major sources of visitors are, in order, the Mainland, the Philippines, Taiwan, the United States and Thailand.• In terms of purpose of visit, apart from overnight stopovers, family visits, business trips or essential travels, there was also a slight increase in leisure arrivals since the lifting of all COVID-19 inbound control measures at the end of December.ADVERTISEMENTTourism expected to take time to recover• HKTB expects that Hong Kong’s tourism will gradually recover , subject to the following factors:1. Airline capacity has not yet been fully restored2. Shortage of manpower in the tourism and related sectors3. Uncertain economic outlook and concerns arising from current exchange rates4. Some markets still impose inbound control measures on visitors arriving from the Mainland, Hong Kong and Macao, which travellers may find inconvenient when returning home
    • In light of the latest situation, it is expected that visitors mainly come from certain markets, including the Mainland and Southeast Asia.• Therefore, HKTB will timely step up its promotion efforts in phases according to the actual situation of individual markets to ensure that the resources are well spent and maximise the effectiveness of promotional initiatives.Continuous Promotions of Hong Kong’s Appeal
    • The HKTB has stepped up publicity in some markets in advance to spread the message that all sectors in Hong Kong are welcoming back visitors.1. HKTB has invited travel trade, media, KOLs and Hong Kong Super Fans from around the world to enjoy the Hong Kong experience first-hand (Seeing is Believing).2. HKTB has organised a number of mega familiarisation trip for overseas travel trade since mid-December, hosting about 100 travel trade representatives from Southeast Asia, South Korea and other markets with more than 250 business appointments lined up with the local travel trade.3. HKTB has lined up about 1,300 travel trade appointments, connecting 840 local travel trade members with buyers and trade representatives from 140 regions/ markets.4. HKTB has invited K-pop sensation Jeong Ji-hoon (Rain) and arranged attraction visits for internationally renowned DJ Alan Walker to explore Hong Kong.5. HKTB has been promoting Hong Kong’s arts and culture, sports, culinary and festive events and experience continuously to attract global media reports and strengthen positive exposure. Large-scale global promotions to launch next month• HKTB will launch large-scale global promotions next month with three strategies to drive tourismrevival:

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    PATA inducts travel industry pioneer Alwin Zecha into the Gallery of Legends

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    PATA inducts travel industry pioneer Alwin Zecha into the Gallery of Legends

    L/R: Alden Zecha (son), Cathy Bakey (daughter-in-law, Alden’s wife), Jennifer Chun (PATA Hawaii Chapter Chair), Alison Zecha (daughter), Avery Zecha (grandson, Alison’s son), Blossom Hoffman (ex-wife)
    The Pacific Asia Travel Association (PATA) is pleased to announce that Alwin Zecha, founder of the Pacific Leisure Group, has been inducted into the PATA Gallery of Legends. The Gallery of Legends Award is a special honor bestowed once every few years to recipients who were true pioneers in the travel and tourism industry in the Asia Pacific region. A ceremony was held today on Jan. 5, 2023 at Daniel K. Inouye International Airport where Zecha’s plaque was mounted joining the other honorees on the north side of the open-air walkway to the E Gates. Attendees included PATA Hawaii’s chair and board members and Zecha’s family. PATA CEO Liz Ortiguera’s remarks were delivered through PATA Hawaii Chair, Jennifer Chun.
    Zecha was a pioneer who contributed greatly towards the growth of tourism in the Asia Pacific region. He was well respected by the industry for his extraordinary contributions and was unanimously voted by PATA’s Honors Committee to be included into the Gallery of Legends. Zecha was the founder and executive chairman of the Pacific Leisure Group, a leading destination management company with offices in 38 countries worldwide. During his illustrious career, he also served as a board member and Chairman for numerous other organizations.
    He first joined PATA in 1961 and had been actively involved with the association through positions on the board and at the committee level. He was elected PATA president for two consecutive terms in 1985 and 1986 and played a major role in the decision to relocate PATA headquarters from San Francisco to Bangkok in 1998.
    Founded in 1951, PATA is a nonprofit, membership-based association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.  The association provides aligned advocacy, insightful research, and innovative events to its member organizations, which include government, state and city tourism bodies; international airlines and airports; hospitality organizations, and educational institutions, as well as thousands of Young Tourism Professional (YTP) members across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally.
    ADVERTISEMENTThe PATA Hawaii Chapter conducts events featuring quality speakers and industry professionals providing relevant, actionable and timely information relating to Hawaii’s visitor industry. In addition, there are networking and educational opportunities for members to engage in relationships that could enhance jobs and careers. PATA Hawaii is also committed to supporting the future generation of Hawaii’s visitor industry leaders by sponsoring its annual Student Forum providing college students with opportunities to hear from and network with industry experts. For more information, visit patahawaii.org.

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