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      Choice Hotels International joins Sustainable Hospitality Alliance

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      Choice Hotels International, Inc., one of the largest lodging franchisors in the world, has joined the Sustainable Hospitality Alliance, a global network for responsible hospitality which unites world-leading hotel companies to build a more sustainable future.With nearly 7,500 hotels, representing more than 630,000 rooms in 46 countries and territories, Choice Hotels recognises the positive impact it can advance in the global communities in which its associates and franchisees live and work. This new membership will see the company come together with other member hotel companies to share best practices, understand the latest sustainability innovations, and create a lasting positive impact for people and the planet.
      By working closely with its hotel owners, Choice Hotels has already taken key steps to advance sustainable practices in its corporate offices and across its portfolio of brands. The company aims to continue advancing a strong culture of diversity, equity, and belonging, strengthening environmental sustainability, supporting human rights, and giving back to local communities.
      Choice Hotels’ Room to be Green programme sets minimum standards required for all hotels, which includes switching to LED lighting, implementing a linen and towel reuse initiative to conserve water, recycling waste and assigning a ‘Green Leader’ at each property. Choice also encourages all franchisees to advance beyond this minimum standard to achieve Level 2 and 3 certifications, by utilising an energy management system, switching to renewable energy sources, using eco-friendly cleaning products or consumables in their hotels, and donating unused soap to prevent disease in developing countries through a partnership with Clean the World.With Choice as part of their network, the Sustainable Hospitality Alliance’s members now represent over 50,000 properties and more than 7 million rooms. By convening a total of more than 60 hotel companies, affiliate members, and strategic and supply chain partners, the Alliance is unique in its ability to drive collaboration between their members in a non-competitive space – uniting hospitality companies to ensure that destinations and communities are being supported and protected now and for future generations.
      Sustainable Hospitality Alliance CEO, Glenn Mandziuk, said:
      “IT’S TREMENDOUS TO WELCOME CHOICE HOTELS TO OUR EVER-GROWING MEMBERSHIP. THEIR EXPERIENCE IN IMPLEMENTING SUSTAINABILITY PRACTICES ACROSS SUCH A WIDE NETWORK OF FRANCHISED HOTELS WILL BE DEEPLY INSIGHTFUL FOR THE ALLIANCE, AND WE LOOK FORWARD TO HELPING THEM EXPAND THESE EFFORTS EVEN FURTHER. BY BRINGING THE PROMINENT AND INFLUENTIAL HOTEL COMPANY TOGETHER WITH OTHER INDUSTRY LEADERS, THE ALLIANCE NOW REPRESENTS OVER 50,000 HOTELS, AND IS TRULY IN A POSITION TO MAKE NET POSITIVE HOSPITALITY A REALITY.”ADVERTISEMENTMegan Brumagim, Vice President, Environmental, Social and Governance, Choice Hotels, said:
      “AS A HOSPITALITY LEADER, EACH DAY ACROSS OUR GLOBAL PORTFOLIO, WE HAVE THE OPPORTUNITY TO MAKE A POSITIVE IMPACT ON THE LIVES OF OUR ASSOCIATES, FRANCHISEES, GUESTS, COMMUNITIES AND EACH OTHER. IT’S WHY WE’RE PROUD TO JOIN THE SUSTAINABLE HOSPITALITY ALLIANCE AND CONTINUE DRIVING FORWARD INITIATIVES THAT SUPPORT ALL ASPECTS OF THE SUSTAINABILITY AGENDA. IT’S WHY CONTINUING TO INVEST IN OUR PEOPLE, PLANET AND PURPOSE REMAINS CENTRAL TO THE COMPANY’S LONG-TERM STRATEGY.”
      To find out more about the Sustainable Hospitality Alliance visit https://sustainablehospitalityalliance.org/about-us

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      Emirates leads the way in sustainable aviation

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      Six Senses brings Wellness and Sustainability to Napa Valley More

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      UK Civil Aviation Authority unveils vision for future of airspace

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      The UK Civil Aviation Authority has today (23 January) set out a vision for the future of UK airspace which will help deliver quicker, quieter and cleaner journeys, as well as create more capacity for the benefit for those who use and are affected by UK airspace.
      The aviation and aerospace regulator has developed a refreshed Airspace Modernisation Strategy to make sure that this invisible piece of the UK’s national infrastructure is fit for purpose.
      The UK Civil Aviation Authority’s strategy also takes into account the latest developments in innovation and technology, placing integration of all airspace users, and accommodates for new types of aircraft such as drones, aerial taxis (known as eVTOL) and spacecraft.
      The structure of the UK’s airspace has remained the same for decades, despite an increase in demand from its users.
      Although demand for air travel is recovering after being severely impacted by the Covid-19 pandemic, the strategy takes a long-term view to 2040.ADVERTISEMENTThe refreshed Airspace Modernisation Strategy includes measures:
      to maintain and, where possible, improve the UK’s high levels of aviation safety;to aim for simpler airspace design and supporting regulations;to introduce environmental sustainability as an overarching principle to be applied through all modernisation activities, taking account of the latest government policy and environmental guidance;to meet the UK’s international obligations, aligning delivery of the strategy with the International Civil Aviation Organization’s Global Air Navigation Plan and ensuring interoperability of the UK network with our neighbours; andto provide a clear strategic path for regulatory policy and requirements now that the UK has left the EU and the EU Aviation Safety Agency.
      Working with the Department for Transport, the UK Civil Aviation Authority developed the refreshed strategy over the last year after wide engagement with airports, airlines, the general aviation community, innovators, and community groups.
      Tim Johnson, Director for Strategy and Policy at the UK Civil Aviation Authority said:
      “The strategic vision set out in our refreshed strategy gives us a direction of travel that guides airspace modernisation. It will help make our airspace more environmentally friendly and sustainable, and deliver the many benefits of airspace modernisation.
      “Alongside existing users of airspace like commercial air transport, business aviation, recreational flyers and the military, there are new parts of the sector which need to be integrated safely into our existing airspace network. Our strategy enables these different groups to use airspace alongside each other and is a fundamental principle of the strategy.”
      Aviation Minister Baroness Vere said:
      “It’s easy to forget that above our heads is a complex infrastructure that, while invisible to the naked eye, is as essential to getting around as roads and railways.
      “But the future of flying requires a refresh of how we use our skies, and this new strategy will develop the infrastructure to make it fit for the future.”

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      Ten global capacity trends to watch in 2023

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      Emirates leads the way in sustainable aviation More

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      Ten global capacity trends to watch in 2023

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      As the new year begins, it promises to be an important one for the aviation industry as it looks to continue on its path to recovering capacity levels. Cirium have examined ten important capacity trends to watch in 2023 which are evident from published flight schedules for this year’s first quarter.
      United States – a drop in regional flying
      For the opening quarter of 2023, US airlines are scheduled to fly 3% more domestic seats than they did in Q1, 2019. They will do so, however, while operating 10% fewer flights. This largely reflects a steep cut in regional flying, highlighted by a 17% drop for flights on routes of less than 600 miles. You can also see this shift to more reliance on mainline flying by looking at the average number of seats per departure. In Q1, 2019, this was 167. This quarter it’s 177.
      East Asia – recovery still needed but things may change
      East Asia has seen a significant loss of long-haul flying. By looking at routes longer than 3,000 miles, the number of flights from East Asian airports this quarter is down 41% when compared to Q1, 2019. This figure is partly influenced by China, which is suddenly reopening and likely to see significant schedule changes. Indeed Q1, 2023, schedules for China show that outbound and inbound capacity both more than doubled when compared to Q1, 2022, albeit both are still roughly 82% below pre-pandemic levels. Long-haul flights from Japan, too, are still down sharply when compared to pre-pandemic levels as well (down 29%). The decline for South Korea is 14% and Singapore 9%.ADVERTISEMENT
      United Kingdom – Heathrow closer to full recovery
      London Heathrow, Europe’s busiest airport before the pandemic, is getting closer to full recovery in terms of flight activity. Q1 seat counts currently show a decline of around 5% from Q1, 2019. That’s roughly in line with the shortfall at London’s Stansted and Luton airports. Gatwick’s Q1 seat capacity, on the other hand, is down 17% when compared to Q1, 2019.

      Europe – airports are still less busy compared to 2019
      All of western Europe’s major hub airports are still less busy now than they were four years ago. Paris De Gaulle’s seats are down 13%. Amsterdam’s decline is 17%. Frankfurt’s decline is 23%. The largest western European airport market that’s busier now than in 2019 is Lisbon. Its Q1 scheduled seats are up 12%. Other notable airports with an increase include Dublin, Paris Orly, Athens, and Malaga. However these are exceptions and the majority of Europe’s top airports have yet to recover their pre-Covid capacity levels.

      Frankfurt, Germany – factors behind the travel decline
      Why has Frankfurt seen a steep 23% decline in capacity? One reason is that several leading low-cost carriers, including Ryanair, easyJet, and Wizz Air, have left the city’s main airport. Air China and Aeroflot have also dropped scheduled service to Frankfurt. Bankrupt SAS sharply downsized its Frankfurt operations. But most importantly, the Lufthansa Group will be 27% smaller this quarter, in terms of scheduled seats, than it was pre-pandemic. Germany also happens to be a heavy business market, at a time when leisure markets are doing best. Lufthansa and its subsidiaries also have substantial exposure to Asian markets that have been slow to revive. There was considerable Russia exposure as well prior to the Ukraine conflict.

      Turkey – a growth and capacity success story
      Let us compare the situation in western Europe to what is happening in Istanbul. Turkey’s largest airline market is enjoying an airline boom, with the city’s main airport up 11% in seat capacity this quarter vs. Q1, 2019. Seats at Istanbul’s secondary airport are up 2%. More impressive is the growth measured by seat kilometres, which also takes a flight’s distance into account. Both of Istanbul’s airports show ASK growth exceeding 20%, reflecting an increase in long haul flights since 2019. The market is benefitting from the growth of Turkish Airlines and Pegasus Airlines, as well as Turkey’s large tourist sector and advantages linked to increased economic ties with Russia.

      India – nearly back to 2019 capacity levels
      India’s airline market is roughly back to where it was four years ago. Q1 seats are up 1%, while the number of flights is down 1%. The domestic market alone is a bit better, with seat counts up 5%. IndiGo Airways, which dominates India’s domestic market (it accounts for more than half of all seats) will grow capacity 31% above its 2019 levels this quarter. Rivals like Air India and SpiceJet, by contrast, are significantly down in capacity. Also influencing the data is the disappearance of Jet Airways, a major player in 2019.

      Southern Hemisphere – mixed fortunes for now
      Across the southern hemisphere, Latin America is showing strong recovery with Q1 seats up 7% from 2019, though that’s on 4% fewer flights. Seats to and from Africa are up 2%, on 3% more flights. The situation is less upbeat in Australia and New Zealand, which are together down 16% in seats and 8% in flights. Those markets had high service levels to Asian markets which are slower to recover, like Hong Kong.

      Middle East – seats are down but low-cost carriers are growing
      The dynamic Middle Eastern airline market has not quite recovered from the Covid crisis. Seats in the region are still down by about 4%. That is in large part because of double-digit contraction at leading Gulf carriers led by Emirates, Qatar Airways, and Etihad. All are impacted by exposure to Asian hubs like Hong Kong and Shanghai. On the other hand, local and foreign low-cost carriers are growing aggressively throughout the Middle East, led by FlyDubai, Saudia’s subsidiary Flyadeal, Europe’s Wizz Air, and India’s IndiGo.

      Varying success for world’s busiest airports
      Of the world’s 100 busiest airports by seats this quarter, Austin is the growth leader relative to Q1, 2019; its seat counts are up a stunning 49%. Next on the leaders list are Cancun, Cairo, Bogota, Denver, and Las Vegas. On the other end of the scale, Hong Kong remains at the bottom, with scheduled seats still down 63% from the pre-Covid era. Outside of Asia, Munich has the steepest decline (down 30%) among the world’s top 100 airports.

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      Discover Saadiyat Island: The UAE’s hidden gem of pristine beaches More

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      Discover Saadiyat Island: The UAE’s hidden gem of pristine beaches

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      If you are looking for enriching experiences in the UAE’s capital, look no further than Saadiyat Island. Abu Dhabi’s leading beach destination, Saadiyat Island offers visitors unique and inspiring experiences, guaranteed to take you on a transformative journey.
      Winner of Middle East’s Leading Beach Destination 2022 at last years World Travel Awards it delivers so much!
      Overlooking the glittering turquoise waters of the Arabian Gulf, Saadiyat Island offers captivating natural surroundings, pristine white sandy beaches, luxurious resorts and a vibrant culture and entertainment scene. Located a short drive from Abu Dhabi’s downtown, and 20 minutes from Abu Dhabi International Airport, Saadiyat Island is the place to expand your horizons, revitalise your senses, and nourish your soul.
      Here is what visitors can expect from the island:
      Soak in the sun on Saadiyat’s pristine, white beachesWith expansive white sand beaches, Saadiyat Island is the perfect place to relax by the tranquil, turquoise waters of the Arabian Gulf. Saadiyat Beach has a well-deserved reputation as one the best beaches in the UAE which is accessed via a wood boardwalk in order to protect the beach’s native wildlife including hawksbill turtles. For a more luxurious beach experience, head to Saadiyat Beach Club which offers guests access to a private beach, along with a selection of restaurants, an outdoor swimming pool with private cabanas, day spa and gym. Newly opened Kai Beach will transport you to a dreamlike ambience to rest, reconnect with your soul and rejuvenate. Expect white sands, turquoise waters and mesmerizing sunsets. Or stop on by Soul Beach – the picturesque beach features parasol-flanked sunbeds, guaranteeing a day to remember.ADVERTISEMENTUnwind at one of the hotels on Saadiyat IslandBook a weekend getaway at Saadiyat Island and have your pick from a plethora of hotels on the island. Expect lush greens, tranquil turquoise beaches and time away from the hustle and bustle of the city. Choose from Jumeriah at Saadiyat Island Resort, Park Hyatt Abu Dhabi Hotel and Villas, Rixos Premium Saadiyat Island, Saadiyat Rotana Resort & Villas, The St. Regis Saadiyat Island Resort and Nurai Island.

      Marvel at the wonderful wildlifeSaadiyat Island is a protected haven for wildlife and marine life. The island is home to an abundance of beautiful animals, including Arabian gazelles, which are often spotted roaming around Saadiyat Beach Golf Club. If you’re lucky you might spot a Hawksbill turtle which seasonally nest on Saadiyat’s pristine beach. By the beach, beautiful bottlenose dolphins make frequent appearances at Saadiyat Island’s beach, leaving you in awe with their playful nature. A kaleidoscope of vibrant birds can be seen flying the skies across Saadiyat Island.
      Visit the iconic Louvre Abu DhabiSaadiyat Island is the home to the first international outpost of the iconic Louvre Abu Dhabi. With stunning architecture and a thought-provoking collection, the Louvre Abu Dhabi has been described as ‘one of the seven wonders of the urban world’.

      Explore the restaurants and cafes along Mamsha Al SaadiyatFoodies will be spoilt for choice at Mamsha Al Saadiyat, a beachfront community with a wide array of restaurants and cafes stretching across a beautiful promenade with breath-taking views of the Arabian Gulf.
      Immerse yourself in culture at Manarat Al SaadiyatSet in the heart of Saadiyat Island’s Cultural District, Manarat Al Saadiyat is a place and space for creative artistic expression. Visitors can experience a whole range of cultural activities, from interactive exhibitions, art classes and community events to performances, workshops and film screenings, all year round.
      Relax and rejuvenate with Saadiyat’s wellness offeringsSaadiyat Island is an iconic wellness destination, offering premium yoga and wellness offerings. The spas across Saadiyat Island are an innovative, all-encompassing collective of health, fitness, and beauty. Witness a unique blend of sophistication and quality services with authentic, honest and genuine care.

      Take a swing at Saadiyat Beach Golf ClubThe Par 72 Saadiyat Beach Golf Club is the Gulf’s first beachfront golf course, offering golfers an unparalleled experience with views of the glistening Arabian Gulf. The meandering, 18-hole, eco-conscious golf course has been designed with amateurs and professionals in mind ensuring that everyone, regardless of their skill, can experience this stunning golf course.

      Stay at the exclusive Nurai IslandLocated a mere 15-minute boat ride away from the shores of Saadiyat Island, Nurai Island is the ultimate luxury hideaway. The boutique private island resort offers a piece of paradise with a world-class oceanside spa, fine-dining and casual restaurants, a beach club, and a calendar of exceptional activities on land and sea.
      Unleash your inner model on Saadiyat IslandWith its exquisite natural landscape and stunning architecture, Saadiyat Island makes the perfect backdrop for a photoshoot session for those seeking beautiful wedding photographs or simply wishing to capture lasting memories against turquoise seas and white beaches.

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      Four Seasons Marks the Start of 2023 with New Leadership, Brand Extensions and Portfolio Growth More

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      Four Seasons Marks the Start of 2023 with New Leadership, Brand Extensions and Portfolio Growth

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      Leading luxury hospitality company Four Seasons continues to expand its development pipeline, elevating its experiential offerings and accelerating bold new ventures that capitalize on the company’s strong business foundation and singular focus on the luxury segment. Through the lens of unmatched guest-centricity and personalization, Four Seasons is investing in a robust commercial strategy, enhancing its ability to meet the growing demand for travel and luxury experiences.
      In October, the company appointed Alejandro Reynal as President and CEO, marking a new chapter that builds on Four Seasons renowned legacy and leadership position within the luxury hospitality industry.
      “Since joining Four Seasons, I have seen firsthand the company’s clear competitive advantage: unparalleled service excellence, a renowned brand and a corporate culture powered by the genuine heart of its people,” says Reynal. “Four Seasons business is stronger than ever. Our experienced leadership team is well positioned to take advantage of the myriad opportunities ahead, focusing on an evolved growth strategy that continues to generate value for our hotel owners, employees, guests and residents.”
      Reynal continues: “True luxury should always represent the authentic expression of personalization. At Four Seasons, this has always been our brand promise, and it inspires our people in every interaction. We continue to invest in our capabilities, empowering our teams with the tools they need to enhance the guest experience and elevate the genuine service that has always been our hallmark.”
      A Growing Portfolio of Award-Winning Luxury PropertiesADVERTISEMENT
      For more than 60 years, Four Seasons has been defining the art of luxury hospitality, with an enviable global portfolio of 126 luxury hotels and resorts and 53 branded residences. In 2022, Four Seasons opened seven exceptional new properties, including new hotels and residences in Fort Lauderdale, Minneapolis and Nashville, as well as two new resort experiences in Mexico, in Tamarindo, and with the opening of its first tented-resort in North America at Naviva, Punta Mita, A Four Seasons Resort. The company also expanded its growing collection of standalone Private Residences with new offerings in Marrakech and Dubai, providing discerning homeowners the opportunity to live with Four Seasons outside of a hotel or resort.
      Four Seasons has more than 50 new projects under planning or development, including in Italy, Spain, China, Japan, Saudi Arabia, Colombia, Belize and many more, expanding and strengthening relationships with new and existing owner partners with each new property it opens. In the year ahead, the company will expand its offerings with two new planned hotel openings in China in Suzhou and Dalian; and projects in the Middle East including new residences in Bahrain Bay, a second hotel in Doha, and a new hotel in Rabat, Morocco.
      Four Seasons recently announced upcoming projects that will further distinguish its global portfolio, from a historic legend in Venice to soaring new towers in Melbourne and Xi’an. In addition, the Middle East continues to be a market of key growth, with upcoming projects in Jeddah at the Corniche, Diriyah, New Cairo Capital at Madinaty, Luxor and Muscat.
      Four Seasons Residential Business Drives Strategic Growth
      Four Seasons Private Residences have been a natural extension of the brand since 1985, when the company’s first residential project opened in Boston. Almost 40 years later, Four Seasons achieved a milestone moment with the opening of the 50th Four Seasons Private Residences in Fort Lauderdale, with further additions welcomed to the portfolio by the end of 2022.
      Residential continues to be a significant driver for Four Seasons strategic growth, with a robust five-year pipeline comprising more than 30 projects worldwide.
      Central to Four Seasons residential growth strategy is the expansion of its standalone offerings. Since the first standalone opening in London in 2018, the offering has expanded to Los Angeles, San Francisco, Marrakech, and Dubai, the latter selling out prior to going to public sales. Upcoming openings are slated in Lake Austin and beyond.
      Taking to the Skies, Seas and Roads with Four Seasons

      In addition to new hotel and residential openings, Four Seasons has expanded its experiential offerings to provide guests new and distinctive ways to engage with the brand, including the Four Seasons Private Jet Experience, At Home Collection, and the recently announced Four Seasons Yachts. A collection of nearly 600 restaurants and bars worldwide and 126 spas also extends the Four Seasons experience, welcoming a growing segment of repeat local guests. Four Seasons restaurants and bars are built upon best-in-class, innovative concepts that are brought to life by craftspeople who share a passion for incredible service and exceptional culinary offerings.
      In the skies, guests can experience the brand’s legendary service aboard the Four Seasons Private Jet Experience. Late last year, an all-new jet – designed with input from past guests – took flight, taking guests on bespoke journeys around the globe. With 2023 itineraries nearly sold out and a full calendar of 2024 journeys just announced, the program continues to grow.
      In September 2022, Four Seasons announced the introduction of Four Seasons Yachts. With the first vessel anticipated to embark in 2025, the 679-foot (207 metre) yacht will offer an unprecedented level of personalized service, with a 1:1 guest to staff ratio, and expansive, residential-style suite accommodations among many other on-board amenities.

      Following the success of the inaugural Beyond by Four Seasons driving journey in Tuscany in 2022, new and exciting itineraries will be unveiled later this year giving travellers the opportunity to explore exceptional destinations behind the wheel of a classic or modern luxury sports car.
      Across every touchpoint, on the ground, in the sky and soon on the seas, guests will enjoy the genuine, personalized service and care delivered by Four Seasons more than 60,000 employees worldwide, and for which the brand has been renowned for more than 60 years.
      In 2022 Four Seasons won one the highest accolades as the World’s Leading Resort Brand 2022 at the World Travel Awards

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      “DELIGHT IN THE UNEXPECTED” WITH MARRIOTT BONVOY’S LATEST PROMOTION

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      Discover Saadiyat Island: The UAE’s hidden gem of pristine beaches More

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      Cunard sees strongest start to Wave in the last decade

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      Cunard has reported that in the first week of January it has booked more guests than any equivalent period in the last decade.The luxury brand has seen strong booking momentum across 2023 and 2024 sailings, with summer itineraries and Queen Anne’s maiden season proving to be particularly popular with guests.Carnival UK president, Sture Myrmell said, “Following two of our strongest booking periods in 2022, we have seen unparalleled bookings during the start of Wave.”
      “We’ve increased our marketing investment significantly, including the use of TV advertising for the first time as we reach and appeal to new audiences.”
      “It’s clear that guests are looking forward to stepping back on board both in the UK and across all our global markets.”
      For more information about Cunard, or to book a voyage, visit www.cunard.com.

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      Watch Boeing and Atlas Air Celebrate the Final 747 on Jan. 31

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      “DELIGHT IN THE UNEXPECTED” WITH MARRIOTT BONVOY’S LATEST PROMOTION More

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      Watch Boeing and Atlas Air Celebrate the Final 747 on Jan. 31

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      Watch Boeing and Atlas Air Celebrate the Final 747. Boeing will present a live webcast of the ceremony marking the delivery of the final 747 to Atlas Air on Jan. 31 at 4 p.m. Eastern (1 p.m. Pacific).Thousands of people – including current and former employees as well as customers and suppliers – will celebrate the final delivery in the factory constructed to produce the iconic widebody with the distinctive hump. The final airplane, a 747-8 Freighter, is the 1,574th manufactured during 55 years of production.
      While the event is not open to the public, Boeing will make this live webcast available globally at this link.
      After the event concludes, a video recording will be available on Boeing.com.
      As a leading global aerospace company, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries. As a top U.S. exporter, the company leverages the talents of a global supplier base to advance economic opportunity, sustainability and community impact. Boeing’s diverse team is committed to innovating for the future, leading with sustainability, and cultivating a culture based on the company’s core values of safety, quality and integrity.

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      Ithra presents new ways to experience and learn about KSA’s cultural heritage at the Diriyah Islamic

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      Ithra presents new ways to experience and learn about KSA’s cultural heritage at the Diriyah Islamic

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      The King Abdulaziz Center for World Culture (Ithra) champions knowledge exploration and scientific discovery at the inaugural edition of the Diriyah Biennale Foundation’s Islamic Arts Biennale. The Center takes a multidisciplinary approach to a reexamination of the relationship between culture and Islamic civilization at the biennale, held in Jeddah until April 23, 2023.Ithra is where imagination is powered, ideas are born, knowledge shared and culture celebrated. All these elements are on display through a range of activities, including an art exhibition, an academic offering and the world premiere of a documentary film based on research into the Prophet Muhammad’s hijrah from Makkah to Yathrib.
      In the Footsteps of the Prophet will be screened publicly for the first time at the biennale. In it, Dr. Abdullah Alkadi, one of the world’s leading experts on the topic, retraces the Prophet’s steps. It is based on Ithra’s Hijrah exhibition, aimed at expanding people’s knowledge of the event that saw Islam catapulted to a major religion that would give rise to a great civilization.
      Ithra’s exhibition at the biennale, A Journey of Understanding is based on a reevaluation of Islamic visual culture considering audience research to better understand Saudi society’s reception, knowledge and preconceptions of the field. It includes culturally significant items including a historic kiswa (the Kaʼba door curtain), ancient Qur’ans and manuscripts, and other artefacts. The exhibition is enriched by videos and two VR experiences offering visitors walkthroughs inside two of the world’s iconic mosques.
      The Ithra Academy presents a series of workshops and masterclasses to support creatives and art enthusiasts in developing their skills – Artist Portfolio: Strategies to Showcase your Work; The Art of Looking at Art; and Traditional Islamic Illumination.
      “At Ithra we ignite cultural curiosity, stimulate knowledge exploration, and inspire creativity through the power of ideas, imagination and innovation,” said Farah Abushullaih, Head of Ithra Museum. “We harness innovation to capture and showcase the Kingdom’s cultural heritage at the Biennale. We present a range of significant historical artefacts and unique objects in ways that would appeal to a global audience, while our multidisciplinary approach is designed to elevate audiences’ understanding of Islamic art.”ADVERTISEMENTFor more information, visit www.ithra.com.

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      UNWTO and CAF Partner to Boost Sustainable Tourism Investment in the Americas at FITUR 2023

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      Watch Boeing and Atlas Air Celebrate the Final 747 on Jan. 31 More