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    W HOTELS AND SUNCHASERS REVEAL A COLORFUL COLLABORATION

    Prepare to be swept away by the vibrant hues and carefree spirit of summer as W Hotels proudly announces its collaboration with SUNCHASERS, an ethically created, unisex clothing brand based in Venice Beach, California.Utilizing the artistry of tie-dye, SUNCHASERS is known for its diverse range of unisex loungewear and dress sets crafted from luxurious cotton and silk fabrics. Together, W Hotels and SUNCHASERS will invite guests to indulge in an unforgettable summer experience on the WET Deck of both W Ibiza and W South Beach.
    The W Hotels x SUNCHASERS Escape capsule will pay homage to the sun-kissed shores of Ibiza and Miami Beach, destinations where W Hotels boasts two iconic ESCAPE properties, through unique custom patterns and color schemes. This exclusive collection will include unisex, one-size-fits-all loungewear sets (long sleeve shirt and pants) that are hand-dyed in India and made of 100% silk. To launch the collaboration, W Ibiza will host shopping events throughout the summer at the WET Deck and will have the collection available for purchase at the AWAY spa pop-up boutique located on Level 0 of the property. Additionally, W Ibiza will feature two small scale installations inside the entrance of the hotel that will highlight the entirety of the collection.
    “We are thrilled to partner with SUNCHASERS for this bold and breezy summer capsule,” said Carly Van Sickle, Senior Director, Global Brand Marketing, W Hotels Worldwide. “Through our collaboration, we are not only bringing together the vibrant spirit of SUNCHASERS’ fashion, but also aligning it with our own W summer campaign aptly named ‘Sun Chasers’. By merging SUNCHASERS’ innovative and sustainable ethos with the immersive WET Deck experience, we are offering guests an unforgettable summer experience that epitomizes our shared commitment to authenticity, vibrancy, and exploration.”
    In addition to the capsule collection, W Hotels will offer guests an exclusive Summer Package – the SUNCHASERS Escape – at W South Beach and W Ibiza. W Ibiza’s package, includes a suite booking, included breakfast, a Balinese cabana at GLOW Rooftop with 100 Euro B&F credit, a 2 piece SUNCHASERS set and complimentary transportation to and from the airport. The package at South Beach includes two SUNCHASER sets, a luxurious Mindful Escape Spa Treatment at the AWAY Spa, which includes an upper body restorative massage, a chilled rose hydrating facial and a sole serenity treatment. Guests will also enjoy a Studio Room with a potential upgrade (subject to availability) and a 15% discount on Cabana rates, with a resort fee of $75. The SUNCHASERS Escape Package is $800 at W South Beach and $600 at W Ibiza. Both packages will be bookable from July 14-October 31.
    “At SUNCHASERS, we strive to inspire individuals to express their true selves through vibrant colors and joyful designs,” said Carola Bernard, Founder of SUNCHASERS. “Partnering with W Hotels allows us to extend this message of originality and celebration to a global audience. Together, we aim to create a unique and memorable fashion experience that symbolizes the spirit of summer.”ADVERTISEMENTThe W Hotels x SUNCHASERS Escape Capsule will be available until February 2024 at $444 USD in four different colorways inspired by Miami Beach and Ibiza: Green Bliss (a light green for bliss and serenity); Orange Sunset (a rich, fiery orange); Pink Sunrise (a mix of pink and yellow hues); and Golden Sands (sandy hues and tropical vibes). The collection will be available for purchase online at shopsunchasers.com and on W Hotels the Store. Additionally, fans can discover the collection at SUNCHASERS’ Abbot Kinney Flagship store as well as at the AWAY spa at W Ibiza.
    For more information about W Hotels and their collaboration with SUNCHASERS, please visit https://shopsunchasers.com/and https://www.whotelsthestore.com/. Stay updated on social media by following W Hotels on Twitter, Instagram, and Facebook.

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    Emilia Romagna: Cycle Like a Pro in a Host Destination for Grand Départ, Tour de France 2024

    Following the success of this year’s Tour de France, heads are turning to next year. 2024 will mark the 111th edition of the iconic bicycle race, and moreover, will be making tracks through the breath-taking region of Emilia Romagna for the Grand Départ, seeing it land on Italian soil for the first-time ever.
    Following kick off in Florence on 29 June 2024, cyclists will enter Emilia Romagna, passing through key check points in the region including Bologna, Rimini, Cesenatico and Plaisance.
    Globally recognised as a peerless cycling destination, Emilia Romagna will soon be able to label itself as an official Tour de France destination, adding to its enviable list of cycling credentials: from the Giro d’Italia to the Nove Colli di Cesenatico, to name a few. To get travellers in the mood ahead of the great race next year, here are five cycling experiences to try when visiting Emilia Romagna.
    Ciclovia del Santerno – All levelsCiclovia del Santerno, located in the Imola area, is a route that connects Mordano and Castel del Rio, suited for cyclists of all levels. The route carves through the stunning scenery of the Santerno River Valley – an ancient land that preserves the traditions of the past and an enchanting nature in pristine condition. This 44-km cycle path begins in the vines of Mordano and reaches the centuries-old chestnut groves of Castel del Rio, crossing the park created in a chalk vein area called “Parco della Vena del Gesso Romagnola”. Highlights of this route include crossing the stone pillar bridges that arch over the river (cyclists need to disembark and wheel their bikes here), or visiting the church of “San Prospero Vescovo”.
    ADVERTISEMENTVia della Lana e della Seta MTB – Experienced cyclistsFor an unmissable alpine route, cyclists should test out the Via della Lana e della Seta, otherwise known as the wool and silk route. This 130-km route caters to experienced cyclists only, connecting the cities of Bologna and Prato, which have grown over the centuries, owed to their optimal management of water. From Bologna, known as the city of the sluice and canals, which has been the silk capital for centuries, to Prato, the city of the Cavalciotto, a primary wool and silk district; both established destinations with an important history cemented in the manufacturing industry. Sandwiched between each city, cyclists will pass through quaint villages and valleys that tell the history and culture of the territory; divided into three stages of about 40 kilometres each, it is a route immersed in the beauty of the Tuscan-Emilian Apennines. 
    https://extrabo.com/itinerary/via-della-lana-e-della-seta-mtb/
    Romagna Toscana Cycling Route – MediumThe Romagna Toscana Cycling Route is a 126-km long path that connects the towns of Bagno di Romagna and Castrocaro Terme/Terra del Sole, renowned for their thermal hot springs. The route winds through low traffic asphalt roads and gravel paths, woodlands and hills, and explorers keen to go off-piste should consider tracking down a hot-spring. The Romagna Toscana Cycling Route is also linked to other cycling routes and walking paths that reach different parts of Italy and Europe.
    https://emiliaromagnaturismo.it/en/sport/cycling/romagna-toscana-cycling-route
    Ciclovia sulle tracce degli Etruschi – Mountain bikeCiclovia sulle tracce degli Etruschi cuts through the Footsteps of the Etruscans. This mountain bike trail combines the natural and historical beauty of the area with the traces left by the ancient Etruscan people. This special route weaves through areas of both environmental and historical interest, including parks and nature reserves in eastern Emilia Romagna. Travelling between the Comacchio Valleys and the ancient port of Spina, ending in Piombino (Populonia), it crosses the Adriatic coast and the Po Delta Park towards the city of Bologna and it’s Apennines in between. A route rich in variation, cyclists can gaze at the grand villas of Bolognese aristocratic families when passing through Bologna, or soak up the scenery of the Montovolo (a sacred mountain), and the Parco dei Laghi Suviana e Brasimone lake park.
    https://extrabo.com/itinerary/ciclovia-sulle-tracce-degli-etruschi/
    Dante’s Cycle Path – Experienced cyclistsLast but not least, Dante’s Cycle Path is a fascinating yet lengthy itinerary stretching from Emilia Romagna and travelling into Tuscany, featuring Ravenna the birth and death place of the Supreme Poet, Dante. Between picturesque villages and breath-taking views, the route touches some of the most significant places of Dante’s narration merging art, history, nature and literature. The Emilia Romagna section of the route is about 252.6 km in total, making it quite the challenge, but softened with stunning, rolling scenery. Cyclists should stop at the likes of Brisighella, Portico di Romagna and San Benedetto in Alpe when in Emilia Romagna, all set in a delightful stretch of country threaded by rivers, dotted with waterfalls offering a blissfully refreshing summer dip.
    https://emiliaromagnaturismo.it/en/sport/cycling/dante-ciclovia-cycle-path
    For further information on Emilia Romagna, please visit www.emiliaromagnaturismo.it/en

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    With New Michelin Honors, San Francisco Retains its Culinary Crown

    Last week’s prestigious 2023 MICHELIN Guide California awards made one thing clear: San Francisco remains the culinary capital of the Golden State. The City by the Bay boasts 27 Michelin-starred restaurants, and the San Francisco Bay Area is now home to 50 of the 87 California restaurants awarded Michelin stars.Two San Francisco restaurants – Aphotic, a restaurant specializing in sustainable and dry-aged seafood, and Nari, a Thai restaurant – earned their first Michelin stars, and all of the city’s previously awarded two-star and three-star restaurants retained their honors. Aphotic was also honored with a Michelin Green Star, which recognized the establishment for its commitment to sustainability. Altogether, San Francisco is home to half of the state’s three-star Michelin restaurants and five of its 12 two-star establishments, plus three of its 15 Green Star restaurants.
    Michelin also recognized the city’s rising culinary talent for the second year in a row. Chef Harrison Cheney, the executive chef at Sons & Daughters, received the prestigious Michelin Young Chef Award, which was awarded to Chef David Yoshimura of San Francisco’s Nisei last year.
    “For a small city only seven-by-seven square miles, San Francisco is one of the world’s great gastronomic hubs,” said Joe D’Alessandro, the president and CEO of the San Francisco Travel Association. “We are thrilled to see the city’s incredible culinary scene recognized again by Michelin.”
    “This year’s new Michelin Guide highlights the diversity and quality of our San Francisco restaurant community. With our access to the highest quality local ingredients, regional wines and highly dedicated chefs, our local culinary scene continues to be a highlight for locals and tourists alike,” said Laurie Thomas, Executive Director of the Golden Gate Restaurant Association and CEO of Nice Ventures.
    The wider San Francisco Bay Area also shined with new stars. Calistoga’s Auro and Carmel-by-the-Sea’s Chez Noir each earned one Michelin Star, while Oakland’s Pomet was also honored with a Green Star.ADVERTISEMENTJohn Schafer of Healdsburg’s SingleThread was recognized with the Michelin Outstanding Service Award, and John Haffey of Carmel-by-the-Sea’s Aubergine was presented with the Michelin Sommelier Award.
    Earlier this month, Michelin added four Bay Area restaurants to its Bib Gourmand roster, which recognizes restaurants with great food at an affordable price point. The additions include San Francisco’s Bansang, Oakland’s Snail Bar and Bombera, and San Jose’s Petiscos.
    Sixteen San Francisco restaurants are designated Bib Gourmands, and 70 are featured as Michelin Selects in the 2023 MICHELIN California guide.
    Full details on the restaurants and Michelin’s inspector notes can be found on the MICHELIN Guide website

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    MANDARIN ORIENTAL EXCLUSIVE HOMES UNVEILS THE ULTIMATE UK SUPERCAR EXPERIENCE

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    MANDARIN ORIENTAL EXCLUSIVE HOMES UNVEILS THE ULTIMATE UK SUPERCAR EXPERIENCE

    Mandarin Oriental Exclusive Homes, the brand’s hand-picked collection of the world’s most luxurious private vacation homes, operated in collaboration with StayOne, unveils an exciting new experience for their UK properties.
    Guests are invited to embark on an extraordinary journey, pairing a stay at any Mandarin Oriental Exclusive Home in the UK, with a bespoke supercar tour through the quintessentially British countryside. Offered in partnership with Auto Vivendi, the world’s largest private members’ supercar club, guests have their choice of the latest supercars, from Maserati’s to Ferrari’s.
    Guests can delight in the convenience of having their handpicked supercar delivered directly to the doorstep of any Mandarin Oriental Exclusive Home in the UK. Select to stay at the majestic Georgian manor, Cirencester Estate, and tour the idyllic Cotswolds or revel in the laid-back luxury of Bittescombe Lodge & Deer Park, with a drive to remember through the rolling hills of Somerset. A leisurely breakfast kick starts the experience, ahead of the bespoke supercar tour, driving approximately 120 miles with personalised tuition throughout. Break up the day and indulge in a traditional gastro-pub lunch, before continuing the afternoon with more exhilarating driving. After a day of excitement, the exceptional hospitality of a Mandarin Oriental Exclusive Home beckons. Enjoy fully-serviced private accommodation, complemented by personally tailored menus from the in-house chef.
    To further enhance this extraordinary experience, private helicopter transfers can be arranged with Fly Victor, with on-site landing options. Both Mandarin Oriental Exclusive Homes include daily housekeeping, private chef service, a dedicated concierge and luxurious Mandarin Oriental amenities.
    “Our collaboration with Mandarin Oriental has allowed us to redefine the market delivering unparalleled experiences. We have pioneered a distinctive offering in the luxury villa space and look forward to the ongoing co-creation of exceptional end-to-end luxury experiences for our esteemed guests.” said Thomas Bennett, CEO & Co-Founder of StayOne.ADVERTISEMENTUKBittescombe Lodge & Deer Park – Somerset, EnglandSituated in the heart of the West Country, surrounded by nature and tranquillity, this property is the epitome of secluded luxury. All ten en-suite bedrooms are architecturally unique, each with unmistakable charm and opulent furnishings. A myriad of elegant living areas offer private nooks to curl up with a book, outdoor spaces with open fireplaces, as well as spacious entertainment lounges with a fully-stocked bar and snooker table. The lodge sits upon a 400-acre estate and the culinary and sporting experiences on offer are inspired by the undulating valleys, brooks and the property’s very own deer population.Sleeps: 20 guestsImageswww.mandarinoriental.com/en/Exclusive-Homes/Bittescombe-Lodge-and-Deer-Park
    Cirencester Estate – The Cotswolds, EnglandA Georgian-style manor in the heart of the charming Cotswolds. Recently constructed, this mansion forms part of an imposing 600-acre estate of beautiful countryside and first-rate amenities, including a tennis court, lawns and gardens, terraces and verandas and a heated outdoor swimming pool. There are also two converted barns that can offer up to eight more bedrooms, or a large venue for celebrations and corporate events, upon request.Sleeps: 20 guestsImageshttps://www.mandarinoriental.com/en/exclusive-homes/cirencester-estate

    Available now, the Ultimate Supercar Experience includes the following, based on a group of six adults:2-night accommodation at any Mandarin Oriental Exclusive Home in the UK, Cirencester Estate or Bittescombe Lodge with:Daily housekeepingPrivate chef serviceDedicated conciergeLuxurious Mandarin Oriental amenitiesHandpicked supercar delivered to the front door of any Mandarin Oriental Exclusive Home in the UK.Leisurely breakfast followed by supercar tour on breathtaking country roads, driving approximately 120 miles with one-on-one tuition and guidance throughout.Day includes a gastro-pub lunch, followed by an afternoon of driving.Return to your Mandarin Oriental Exclusive Home late afternoon for cocktails & canapés, and a stay inspired by Mandarin Oriental’s legendary hospitality.Elevate your experience with heli transfers to and from your Mandarin Oriental Exclusive Home, courtesy of Fly Victor.Discover more here.Images
    To book the Ultimate Supercar Experience with Mandarin Oriental Exclusive Homes, please register your enquiry directly with Mandarin Oriental Exclusive Homes via email at [email protected] or browse the offering in more detail at our website. Rates vary depending on booking dates, home selection and group size, terms and conditions apply. The offer is subject to availability.
    View the full collection of Mandarin Oriental Exclusive Homes here: www.mandarinoriental.com/exclusive-homes

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    Mabrian enters next phase of strategic growth

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    Mabrian enters next phase of strategic growth

    Mabrian announces strategic growth plan as part of evolution to become the number one travel intelligence tool globally.In addition to the Middle East and North America push the company will also expand further into providing services to hotels, airlines and other private sector businesses.
    Travel intelligence leader Mabrian is delighted to announce its strategic growth plan as part of its evolution to become the number one travel intelligence tool globally. The company is delighted to unveil its new strategy, which will focus on leveraging its robust platform, forming new partnerships, expanding internationally, and attracting talent.
    As part of this strategy Mabrian has appointed Diana Munoz as Strategic Growth Advisor to the Executive Team.  Over a decade as a Senior Vice President in Mastercard, Munoz held various global positions managing strategic partnerships, and fostering growth for over a decade.  Prior to Mastercard, Diana held senior positions in Citi EMEA and Latam and in American Express North America and Latam.
    Under Diana’s advice, Mabrian’s new strategy will focus on international expansion. The company is poised for exponential development and growth in new regions such as the United States or the Middle East, despite already operating in 40 countries. This expansion will be achieved through strategic partnerships at a global level and the exploration of new business segments within the private sector. These initiatives aim to support Mabrian’s existing global leadership in providing intelligence services to tourist destinations.
    For the past eight years, Mabrian has been at the forefront of offering travel data and insights through its artificial intelligence-powered visual dashboard. What sets it apart is its ability to integrate multiple sources of data, enabling it to track the complete traveller’s journey, including air travel, hotel stays, destination spending, and social impressions. Mabrian leverages over 20 global data sources to gain a comprehensive understanding of visitor profiles and behaviour, helping destinations optimise their promotional strategies and maximise spending.ADVERTISEMENTWith an impressive 85% service renewal rate, Mabrian’s development is supported by its high customer loyalty. In addition, the company continuously improves its Artificial Intelligence systems, allowing for the identification and forecasting of tourism trends using Big Data analytics. These ongoing advancements in AI strengthen Mabrian’s position as an industry leader.
    “Mabrian is delighted to welcome Diana Munoz as a Strategic Advisor to our executive team” stated Santi Camps, Founder & CEO at Mabrian. “Diana’s in-depth understanding of the travel industry and her strategic vision will be instrumental in driving our growth and establishing Mabrian as a global leader in travel intelligence. We are confident that her appointment will enable us to seize new opportunities and strengthen our position.”
    Camps added: “Mabrian’s client base speaks to the strength of our offerings. Now, we are expanding our services to the private sector, exploring new regions, and actively engaging in partnerships with key consulting firms.
    This growth trajectory has us incredibly excited and ready to take on new challenges.“Diana Munoz, in her new role as a Strategic Advisor, expressed her enthusiasm about joining Mabrian, stating, “After many years of working with Mabrian as a partner, I am delighted to be a part of this new phase in its journey and excited to contribute to its international expansion. Mabrian’s advanced technology, combined with its strong client base and exceptional team, positions us for tremendous growth. I look forward to leveraging my expertise and working closely with the team to capitalise on the opportunities ahead and drive success in this new phase.”

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    MANDARIN ORIENTAL EXCLUSIVE HOMES ADDS ITS FIRST AFRICAN PROPERTY WITH VILLA D MARRAKECH

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    MANDARIN ORIENTAL EXCLUSIVE HOMES ADDS ITS FIRST AFRICAN PROPERTY WITH VILLA D MARRAKECH

    Located a short drive from Marrakech (15km), Villa D is a contemporary Moroccan haven set just outside the vibrant city and is the latest property to be added to Mandarin Oriental Exclusive Homes, a branded collection of the world’s finest private home, hand-picked for its outstanding quality and sought-after location, while also providing personalised service and experiences in keeping with the legendary hospitality of the award-winning brand.
    Perfect for large groups sleeping up to 20 guests in 10 bedrooms, the spacious home designed by French architecture firm Studio KO – the designers behind the iconic Musée Yves Saint Laurent, fosters a deep connection with the natural desert surroundings, with a variety of perfectly arranged outdoor spaces to enjoy. Guests can spend tranquil days beside the 25-metre pool, in the shade of the garden lounge, or in the Beldi-inspired farmhouse patio. A traditional hammam is nestled in the heart of the garden, and a state-of-the-art spa is dedicated to relaxation and wellbeing.
    Inside, textural architecture is ever present, with an uncomplicated yet elegant design which seamlessly complements the rustic structures. Two spacious living rooms feature open fireplaces, and a spectacular dining room is perfect for cooler evenings. The sumptuous, 100-square-metre master suite boasts a private terrace, statement fireplace and freestanding bathtub. Two smaller independent suites enjoy a shared terrace and en-suites with both indoor and outdoor showers. Four additional bedrooms are found within the main villa, each with a private patio and sharing an impressive shower room. Crafted by skilled local artisans and nestled amidst quaint paddocks, the separate farmhouse accommodates the three remaining bedrooms.
    As with all Mandarin Oriental Exclusive Homes, Villa D includes an on-hand dedicated concierge to assist with pre-arrival requests, local experiences and transportation, and a Villa Manager to ensure a seamless stay. Daily housekeeping service inspired by Mandarin Oriental’s exacting standards and 50 hours of private chef service per week are also included and approved by Mandarin Oriental’s culinary experts. With Marrakech, the Atlas Mountains and the desert within close proximity to the villa, a wide range of activities can be arranged for guests from yoga & meditation and in villa spa treatments, hot air balloon flight, desert excursions & stargazing, quad biking, cooking class with home-grown produce and activities for little ones. A short 20-minutes’ drive away is Mandarin Oriental, Marrakech – set among 20 hectares of landscaped, fragrant gardens and with renowned dining outlets Ling Ling by Hakkasan and Shirvan.
    ADVERTISEMENTFollowing Mandarin Oriental Exclusive Homes’ successful debut in 2022, the Group is now delighted to introduce an expanded collection of properties perfect for summer 2023. Along with Villa D, new homes include an exquisitely restored masseria’s in Puglia, flawless contemporary villas with panoramic views from Super Cannes to Saint-Jean-Cap-Ferrat, a stunning property nestled in the hills of Marbella and an exotic Balinese estate perched high on a cliffside in Uluwatu.

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    Jamaica to Host 42nd Caribbean Travel Marketplace

    Jamaica has been selected to host the 42nd edition of the Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace on May 20-22, 2024, the CHTA announced over the weekend.The CHTA’s most important event brings together buyers and sellers of the Caribbean’s tourism products and services. The Caribbean Travel Marketplace was last held in Jamaica just prior to the COVID-19 pandemic in 2019.
    Next year’s event will be held at the Montego Bay Convention Centre.
    “We at CHTA are delighted that Jamaica is building on the enormous success of our Marketplace this year in Barbados because it is where deals are made, allowing new and established buyers from all corners of the world to access a rich offering of travel products and experiences throughout the Caribbean,” CHTA President Nicola Madden-Greig said in a statement.According to Madden-Greig, the marketplace is “where those of us in the industry meet, collaborate, strategize and get smarter about how best to share the Caribbean experience with visitors from around the world.”
    Marketplace 42 will offer some new elements designed to enhance the overall experience that the CHTA President likened to the Caribbean Travel Forum & Awards.The Forum will take place on Monday, May 20, just ahead of the official start of Marketplace. Highlights will include thought leaders and experts from several destinations and organizations and focus on the tourism business.
    “At Caribbean Travel Marketplace, we can show the world how the Caribbean tourism sector’s resilience has made our destination secure and safe for locals and visitors alike,” added Jamaica Tourism Minister Edmund Bartlett. “It is quite fitting to have Jamaica host this premier regional event as we continue on our path to growth.”ADVERTISEMENT“This event will add greatly to our tourism suppliers and buyers and ultimately create strong partnerships moving forward. It will also provide multi-destination opportunities for participants who may want to have different experiences over the period,” said Bartlett.
    “This prestigious event offers an important platform to showcase the rich offerings and experiences of Jamaica and the wider Caribbean region,” Robin Russell, President of the Jamaica Hotel & Tourist Association (JHTA), said in a statement.
    Source: Travel Pulse

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    Ethiopian Airlines , Boeing and ThinkYoung Inaugurate STEM School in Ethiopia

    Ethiopian Airlines, Boeing and ThinkYoung have launched the STEM School, an initiative designed to equip young individuals and teachers in Ethiopia with the necessary skills for better employment opportunities. The program focuses on underprivileged African youth especially women, fostering their pursuit of higher education in STEM with a focus on aviation.
    The STEM School will be hosted at the Ethiopian Airlines Aviation University, leveraging the expertise of the flagship carrier of Ethiopia. This collaboration ensures that students and teachers will benefit from the extensive knowledge and resources of the fastest growing Airline in Africa, enhancing their educational experience and providing them with real-world insights.
    Ethiopian Airlines Group Chief Executive Officer Mr. Mesfin Tasew said about the program: “We are delighted in our collaboration with Boeing and ThinkYoung to launch the STEM School initiative, which helps Ethiopian youths to succeed in education and in their future careers, primarily in aviation fields, and to become the next generation of innovators. We believe in going at a compatible pace with the speed of technology and being prepared for future demands. This cooperation and initiative will develop young people to meet the future needs of the fast-growing Ethiopian aviation industry.”
    A comprehensive, immersive program spanning six weeks, the STEM School will provide over 300 hours of classes and hands-on training. The program will welcome 24 students in grades 11-12 from different regions of Ethiopia. 50% of students will be girls. The students will learn the basics of STEM, coding and programming as well as soft skills such as teamwork and problem-solving. Job shadowing at Ethiopian Airlines will allow students to experience various STEM-related roles and improve skills gained during the program. The students will have an opportunity to meet with the professionals from Ethiopian Airlines who will mentor them during their individual projects. This internship also has the added benefit of providing professional recommendations, resume-worthy experience, and networking opportunities.
    Kuljit Ghata-Aura, president of Boeing Middle East, Türkiye and Africa commented, “The partnership between Ethiopian Airlines, ThinkYoung, and Boeing embodies a perfect blend of leadership in African aviation, global aerospace innovation, and educational excellence. This synergy will undoubtedly contribute to the success of the STEM School, facilitating the creation of a steady talent pipeline to support growing commercial aviation in Ethiopia.”ADVERTISEMENTAnbessie Yitbarek, Boeing Commercial Airplanes Sales and Marketing vice president in Africa added, “We value our partnerships with Ethiopian Airlines and trusted NGOs that in the long run help boost the economy in Ethiopia and beyond by developing and attracting local talent. We are proud of the community work we do in Africa and believe in developing the skills and encouraging young people to consider the aviation industry for their studies and careers.”
    Another portion of the partnership is the Teacher Training Program. 24 educators from Ethiopia will attend a teaching workshop to improve their ability to teach advanced STEM concepts. After one week of training the teachers will return home with a kit they can use in their classrooms.
    Andrea Gerosa, founder of ThinkYoung Africa said, “ThinkYoung is honored to join forces with Boeing and Ethiopian Airlines in introducing our transformative STEM School program, aimed at supporting Ethiopia’s commitment to addressing skills gaps, particularly in the field of STEM education. Together, we want to create a lasting impact on the lives of Ethiopians, empowering them with the essential education and skills needed to not only adapt but thrive in the ever-evolving digital future.”

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