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    CHRISTMAS IN LAPLAND IS BACK AND BIGGER THAN EVER

    TUI, the UK’s largest travel company, started its biggest Lapland programme last Wednesday, with more Christmas joy than ever. More than 28,000 excited British holidaymakers will make their way from six different regional airports, including Manchester, Bristol and Birmingham to the most Christmassy place on earth. 
    No Christmas stone has been left unturned, as the hard work to create true Christmas spirit starts months in advance with preparations beginning last June. 200 TUI elves, 51 reps and 33 entertainers have been arriving and are dedicated to making holidaymakers Christmas dreams come true, taking care of them from start to finish. Guests will enjoy snowmobile rides, cookie making, sleigh rides the snow village – which is themed Seven Wonders Of The World, and includes an ice slide, and not forgetting a visit to the real Santa himself. 
    With day trips almost sold out, this is TUI UK’s biggest Lapland programme, starting with nine flights departing on Wednesday 30th November from Manchester, Birmingham, Bristol, Glasgow, London Gatwick and Newcastle. 3,777 day trip guests will experience a festive packed itinerary, starting with a visit to Kittilas Snow Village, which is home to an ice hotel, impressive sculptures and an ice bar, followed by a sleigh ride, snowmobile ride and a taste of tradition with a Lapland local telling old-aged stories and legends about the Lappish culture. All guests will of course meet Santa himself in his grotto before some free time to play in the snow. 
    Those staying a little longer have some more free time at leisure to experience all Lapland has to offer with guests staying in hotels including Hotel Snow Princess and Winter Wonderland Hotel and Log Cabins which are two of TUI’s nine snow clubs hosting day and evening entertainment and Christmas panto provided by TUI.
    TUI UK’s Commercial and Business Development Director Richard Sofer said: “To be sending more people away than ever on an unforgettable trip this winter brings us such joy. Lapland has always been an important destination for us, and even more so because we know the memories made on a trip like that last a lifetime. Families plan all year for their magical trips to Lapland with dreams of meeting Santa, husky sleighing and feeding the reindeer. We make sure their dreams are a reality and our Christmas elves, as ever, are on hand to help make sure they experience the magical wonders of Lapland.”ADVERTISEMENT

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    Trip.com Group invites travel industry to journey into the future together at global partner summit

    Jane Sun, CEO of Trip.com Group, delivering her keynote presentation to partners at the Global Partner Summit
    Leading travel service provider Trip.com Group held its 2022 Global Partner Summit in Macao, with tourism boards, international airlines, hotel groups and industry representatives from across the travel industry in attendance.Celebrating this year’s theme, ‘Journey into the Future Together’, Trip.com Group and partners provided insights on the industry’s growth and opportunities ahead, with leadership and experts sharing sector-specific knowledge via breakout sub-forums.An Encouraging Outlook
    Countries worldwide are reopening borders, and the pace of global travel recovery is accelerating.
    James Liang, Chairman and Co-founder of Trip.com Group, made no secret of his expectations for the future of tourism. He believes that: “Travel has great significance on innovation and heritage. At Trip.com Group, we play an important role in bringing people together from around the world. It’s our mission to help build communication and innovation, using our travel platform to create new value for the industry.”
    Trip.com Group is continuously safeguarding efforts toward global travel recovery by following its ‘Local Focus, Global Vision’ blueprint.
    Jane Sun, CEO of Trip.com Group, highlighted some of the Group’s financial results, emphasising triple-digit growth in hotel bookings across key APAC markets compared to the same period in 2019. With its global air ticket bookings increasing by 100% year-over-year.ADVERTISEMENTRising international air ticket and hotel bookings have empowered partners with a source of business and revenue. Trip.com Group’s hotel travel specials (PKG program) delivered recommendations to over 30 million cross-users and brought over RMB 10 billion GMV to hotel partners.
    Jane Sun commented: “Although the road ahead is still uncertain, we want to explore more opportunities and use cooperation, technology, and service to promote the tourism industry together with our travel partners.”
    Trip.com is the mainstay global travel brand of Trip.com Group. Its hugely successful 11.11 global campaign reveals the growth of the all-in-one travel app across its major markets.
    Bookings around 11th November hit a new high, surging by 84% compared to last year, and the average number of bookings for promoted products rose by 68%. In the Singapore market, bookings for the 11th November flash sale jumped by 115% in just 24 hours, while in South Korea, bookings on the same day jumped by 260% year-on-year.
    “The early recovery of global markets has given us confidence. We will continue looking for more possibilities to better serve our partners and users by building an improved travel ecosystem to meet users’ needs,” said Jane Sun.
    “The recovery and prosperity of the global tourism industry is a long-term trend, which will not be hindered by short-term difficulties. We remain confident and patient,” said James Liang.
    Scaled-up Content Marketing Strategy
    Trip.com Group has ambitious plans to revitalise the tourism economy and reconnect with keen travellers by enhancing engagement between travellers and partners. This is primarily done through an expanding content offering, consisting of Trip Moments on Trip.com, the Ctrip Community travel sharing space on Ctrip, and Star Hub, the Group’s enhanced marketing tool for suppliers to increase marketing activities, which generated a total GMV of RMB 1 billion in the last 30 days.
    In the past year, Ctrip Community has continued to see exponential user growth and has provided hundreds of millions of users with travel inspiration.
    Several upgrades and expansions to the existing content marketing offering were announced at the summit. The innovative and hugely popular Ctrip Livestream, which generated a total GMV of RMB 10 billion, will launch across more cities in mainland China to boost global distribution.
    Trip.com’s successful Trip.Best list, which curates an extensive range of hotels for global users, will launch across all major sites. This valuable tool will help global users get the best from the Trip.com app.
    Bo Sun, CMO of Trip.com Group, explained: “We are optimising user engagement, inspiring more travellers and generating increased traffic by upgrading how we connect products and partners. This year, we have helped millions of new travellers, KOLs, and partners connect to our content marketing hub and inspire travel around the world.”
    Strengthening Global Destination Reach
    Its global reach, diversified supply chain and content marketing ecosystem have uniquely positioned Trip.com Group as a leading travel service provider able to promote regional and local destinations to eager travellers.
    Under new and existing partnerships, Trip.com Group leverages its world-leading brands to engage high-quality travellers eager to explore global destinations.
    Trip.com Group continues to pen multiple strategic destination partnerships to strengthen destination visibility and capture pent-up travel demand.
    Trip.com Group and Macao Government Tourism Office entered an official strategic collaboration to develop Macao into a world-class centre of tourism and leisure.
    Trip.com Group and the Macao Government Tourism Office held a Global Partnership Launch Ceremony to strengthen their collective commitments this year. On-site for the event was Lei Wai Nong, Secretary for Economy and Finance of the Macao SAR Government.
    With joint efforts to enhance the vitality of the Macao tourism market, Ctrip platform data shows that the popularity of Macao travel searches has increased by 231% year-over-year. 
    Trip.com Group further deepened cooperation with industry partners to enhance Macao’s tourism market vitality.
    Trip.com Group and Sands China Ltd. held a strategic signing ceremony, in which both parties will continue to deepen cooperation in various aspects around product marketing, content marketing, membership benefits, offline shopping and dining activities to help upgrade the Macao tourism consumption market.
    Trip.com Group will continue to deepen strategic cooperation with the Macao Government Tourism Office, Sands China Ltd. and other partners in various industries, including accommodation, shopping, and gourmet, to enhance the vitality of Macao’s tourism market and build it as a world-class centre of tourism and leisure.

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    Hurricane Ian Relief and Restoration Efforts for Florida’s Iconic Coastline Businesses

    More than two months after Hurricane Ian made landfall in Florida, local businesses across the state are still struggling to reopen and welcome customers once again. To support these rebuilding efforts, PepsiCo and CELSIUS® are coming together to give back to Florida communities and local economies with its “Save the Shore” program, supporting nearly 30 local Florida businesses reliant on tourism in their path to reopening.Acknowledging the loss that will come from being closed during the start of peak holiday tourism season, PepsiCo and CELSIUS® will fund employee relief and restoration efforts of three local iconic Florida businesses – Crabby Joe’s Deck & Grill in Daytona Beach, FL, and Lani Kai Island Resort and Salty Sam’s Marina in Fort Myers Beach, FL – with a donation to the Florida Restaurant and Lodging Association on behalf of each business.
    “Being headquartered in Florida, it’s our responsibility to step up for the communities we serve. At PepsiCo, we took immediate action to funnel our resources to address the damage left in Hurricane Ian’s wake,” said Heather Hoytink, PepsiCo Beverages North America, President, South Division. “By joining forces with our partner CELSIUS, we’re able to expand our support of these beloved local businesses and help the people and places that make these communities thrive.”
    “Florida’s coastline is full of iconic businesses that play an integral role for locals and visitors alike. The ‘Save the Shore’ initiative especially hits close to home with our brand being based in South Florida. With our partnership with PepsiCo for the ‘Save the Shore’ initiative, we hope to alleviate some of the stress for these business owners by helping their establishments get back on track, giving employees relief, and revitalizing the region for the new year,” said CELSIUS® Director of Human Resources & Administration Danielle Babich.
    “We are so thankful to our wonderful partners at PepsiCo and CELSIUS for their generous donation directly to these iconic FRLA Members who were among many devastated by recent events,” said Carol Dover, President and CEO of the Florida Restaurant and Lodging Association (FRLA). “These funds will help so much as our restaurants recover from Hurricanes Ian and Nicole. We are proud to be a part of this effort and will also continue to assist through the FRLA Disaster Relief Fund as we rebuild our industry.”
    Along with driving awareness to the businesses, PepsiCo’s South Division will also introduce a reopening fund to provide additional local businesses with free PepsiCo products as soon as they are able to welcome back customers. In addition, PepsiCo plans to sponsor reopening parties for Crabby Joe’s Deck & Grill, Lani Kai Island Resort and Salty Sam’s Marina as well its various businesses including Parrot Key Caribbean Grill, The Original Shrimp Dock Bar & Grill, Salty Sam’s Pirate Cruise and Sight Sea-R Dolphin and Sunset Cruises. The events will honor and celebrate local first responders who played an integral role during Hurricane Ian and in the wake of its aftermath.ADVERTISEMENTThis is the latest in the company’s ongoing support of areas impacted by Hurricane Ian, led by its regional headquarters in Orlando. Most recently, executives from PepsiCo’s South Division headquarters joined Team Rubicon’s clean-up efforts on the ground in Fort Meade, FL, clearing the area of debris for reconstruction. In October, PepsiCo Beverages North America’s South Division and the PepsiCo Foundation supported the recovery efforts of the Salvation Army, Team Rubicon, and other local organizations to help Florida communities and PepsiCo employees impacted by the storm, providing safe accommodations, supplies, meals, water and more. The PepsiCo Foundation has also offered employees opportunities to volunteer locally, encouraging them to donate their time and resources to those in need when they are able.

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    IATA calls Danish and Icelandic Air Navigation Service Providers to revoke planned increases

    The International Air Transport Association (IATA) called on both the Danish and Icelandic Air Navigation Service Providers (ANSP) to revoke the planned increases in air traffic charges set to come into effect on 1 January 2023.On average, the fees paid by airlines for crossing the airspace managed by these two ANSPs on North Atlantic routings will rise by up to 30%. The increase was announced unilaterally by the two ANSPs without any user consultation, user input or justification.
    In response, IATA has written to the Danish Transport, Construction and Housing Authority and Isavia ANS, calling for the plans to be scrapped.
    “This is a cash grab by two monopoly suppliers with no justification. It must be stopped. Why should airlines pay a higher price for a service by a monopoly supplier that has not changed and with nothing to justify the higher cost? Rather than ramping up charges, the providers should be looking to achieving efficiencies that will keep costs under control. And if efficiencies cannot be found, then it is time for these suppliers to sit in consultation with their customers to review proposals. The unilateral approach that has been taken is totally unacceptable,” said Peter Cerda, IATA’s Regional Vice President, the Americas.
    A transparent consultation process, conducted in accordance with International Civil Aviation Organization (ICAO) guidelines, is a well-established international practice. As part of this exercise, detailed information on the proposed increases, including differences in cost structure, traffic data of the past five years and the 2023 traffic forecast, needs to be made available to airlines.

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    Bristol Airport strengthens its digital presence with launch of new website

    Digital customer experience agency Great State is marking twelve years of strategic digital partnership with Bristol Airport with the launch of their new website, transforming the digital experience for their customers.Bristol Airport is the fastest passenger recovering airport in the United Kingdom since the pandemic, forecast to register more than 8M passengers in 2022. For many, their first experience of the airport is the website which forms a crucial role in delivering the goal of seamless customer journeys.
    The new website offers a new sleek modern design using best-in-breed technological solutions to improve speed, functionality and resilience. With the customer at the heart of the project, Great State carried out extensive user testing and research to guide and optimise the overall user experience for both desktop and mobile.
    Isabelle Whiteman, Head of Marketing at Bristol Airport, says:
    “We’re delighted to be launching our brand new website, bringing together a modern and fresh design with the introduction of new features and functionality to create an even more enjoyable user experience. Whether it’s to get inspiration for a trip away, find information before flying, or to simply book parking, our new website makes it even easier, quicker and with a significantly enhanced mobile experience”.
    Built on the Umbraco CMS platform, new improved features include a trip finder tool for destination inspiration, real time information on arrivals and departures, as well as a new e-commerce landing page for booking airport parking.ADVERTISEMENTMatt Powell, Creative Director at Great State, says:
    “Our strategic digital partnership with Bristol Airport has remained solid over the years, and therefore we were a clear choice to redesign and overhaul the digital customer experience of the whole website. Working closely with the Bristol Airport team we helped identify which components were most important to their customers, and originated a cleaner, clearer, more aspirational design system to bring them to life. Another benefit of this creative work is that it will bring consistency to the end-to-end digital customer journey, strengthening the digital presence of the Bristol Airport brand beyond the website”
    The new website reflects not only 12 years of digital advancement, but also the strength of a local, strategic partnership that will continue to serve the South West for years to come.
    It’s been a real collaborative project, working with Great State who have been our digital agency for over 10 years”, adds Isabelle. “They have transformed the design and user experience, creating an enjoyable experience for our customers and a robust platform from which we’ll continue to optimise and develop over the coming years.  We’re delighted with the end result”.

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    Manchester Airport partners with HyNet to secure direct supply of hydrogen fuel for its airline part

    Manchester Airport has unveiled plans to become the first UK airport with a direct supply of low carbon hydrogen fuel, announcing a partnership with HyNet – one of the UK’s leading Government-backed industrial decarbonisation projects.The airport has signed a Memorandum of Understanding (MoU) with the two founding partners of HyNet. Progressive Energy, which develops projects to decarbonise the energy sector, and Cadent, which will build and operate HyNet’s hydrogen pipeline network.
    Through the MoU, the partners are aiming to deliver hydrogen to the aviation sector at the earliest opportunity, including through the connection of Manchester Airport to a pipeline being developed by HyNet.
    The announcement has been backed by Aviation Minister Baroness Vere and Energy and Climate Change Minister Graham Stuart, as well as the Northern Powerhouse Partnership and North West Hydrogen Alliance.
    Hydrogen technology will play a key role in decarbonising the aviation sector with hydrogen-powered aircraft expected to come into operation from the mid-2030s for short-haul journeys. A research project conducted by FlyZero involving Manchester Airports Group (MAG) estimated that the demand for liquid hydrogen at an airport the size of Manchester could be 6.5 million litres a day by 2050.
    HyNet brings together the technology and infrastructure needed to move the region rapidly zero future, including producing low carbon hydrogen that can be used to power aircraft of the future. As a result of the MoU signed today, the partners will work together to assess the future demand for hydrogen for aviation and explore the feasibility to connect Manchester Airport to HyNet’s regional network.ADVERTISEMENTWith this connection, the airport aims to be the first to establish a direct pipeline of hydrogen, to supply any of its 60+ airlines with the sustainable fuel at the earliest opportunity, forming a key component of wider plans to decarbonise flying. The process also aims to drive innovation and the creation of green jobs for the region.
    Chris Woodroofe, Managing Director, Manchester Airport said:
    “This announcement demonstrates the meaningful action we are taking to ensure we can deliver a carbon-free future for the aviation industry.
    “The partnership between Manchester Airport and HyNet is a significant step forward for the future use of hydrogen across the North West, building a more sustainable future for the region.
    “By securing a direct supply of hydrogen for our airport, our 60 airlines will be able to make use of this exciting and ground-breaking technology as soon as possible.
    “The use of hydrogen will make a significant contribution to the UK aviation sector’s decarbonisation efforts and supports industry partners in reaching net zero.”
    Aviation Minister Baroness Vere said: “Hydrogen offers great potential to decarbonise flying, but we need the right infrastructure at our airports to help harness that opportunity.
    “We are funding the multi-million pound Zero Emission Flight Infrastructure project, which has already published important findings, and it’s great to see industry now pushing ahead in this area to make zero emission flight a reality”.
    Energy and Climate Change Minister Graham Stuart said: “Set to be the new superfuel of the future, hydrogen will be essential in powering UK industries, including the aviation sector, as we move toward ending our dependency on fossil fuels.
    “This new partnership is an exciting step that will help put the North West at the heart of efforts to make the UK a world-leading hydrogen economy.”
    A panel event held to mark the signing of the MoU was attended by 30 leading figures from the industry, including:
    ·    Progressive Energy Chief Executive Chris Mason Whitton
    ·    Cadent Head of Regional Development Helen Boyle
    ·    Progressive Energy Head of Industrial Hydrogen Adam Baddeley
    ·    MAG Head of ESG and Environmental Strategy Adam Freeman
    The panel discussed what would be required to realise a hydrogen future for aviation, and how decarbonisation clusters like HyNet can work with the industry to service its demand for the new technology and infrastructure.
    Following the panel event, Manchester Airport and HyNet’s political and industry partners sat down for a roundtable discussion about the partnership’s next steps and what support could be offered to accelerate hydrogen use in the North West. Those organisations in attendance included the Aerospace Technology Institute (ATI), Connected Places Catapult, the Zero Emission Flight Group Secretariat, Greater Manchester Combined Authority and Liverpool City Region.
    HyNet will begin to decarbonise the North West from the mid-2020s. By 2030, it will be capable of removing up to 10 million tonnes of carbon emissions from across North West England and North Wales each year – the equivalent of taking four million cars off the road.
    Chris Manson-Whitton, CEO Progressive Energy said: “HyNet will transform the region by the mid-2020s through delivering low carbon hydrogen produced locally at the UK’s first facilities including Vertex Hydrogen and a range of electrolytic plants.  We have a huge level of demand for HyNet hydrogen from across the North West and North Wales from a range of sectors stretching from glass and paper to food and drink to consumer goods.
    “HyNet will enable the decarbonisation of industry and transport sectors and, by developing a hydrogen economy, is set to generate a £17 billion economic impact for North West England and North Wales, providing a much-needed boost for businesses across the region.
    “We are extremely pleased to be working with Manchester Airport to make a significant impact on decarbonising aviation as we all play our part in reaching net zero and combating climate change.”
    Manchester Airport – as part of MAG – has a target to make its own operations net zero carbon by 2038, 12 years ahead of the UK national target and two years ahead of the target set for UK airports in the Government’s Jet Zero Strategy. The use of hydrogen fuel technology will play a pivotal role in aviation decarbonisation, alongside other levers including airspace modernisation and the use of Sustainable Aviation Fuel (SAF).
    This announcement on hydrogen technology comes a year after MAG announced its partnership with Fulcrum BioEnergy UK which aims to make Manchester Airport the first in the UK to have a direct supply of SAF from the mid-2020s.
    This means that the UK’s third largest airport is making progress towards the supply of both sustainable aviation fuel and hydrogen, laying the foundation for airlines to operate low and zero emission flights in the future. Manchester Airport is also working with Progressive Energy on how its own onsite infrastructure can be adapted to deliver this technology into reality.
    Manchester Airport recently became a member of the North West Hydrogen Alliance (NWHA), a regional body which brings together organisations with the aim of developing the North West in to the UK’s primary hydrogen economy.
    To support the publication of the Government’s Jet Zero Strategy in July this year, MAG issued five Jet Zero Pledges to support the decarbonisation of UK aviation. One pledge incentivises the Group’s airlines to operate emission-free transatlantic flights, offering five years of free landing fees, and sits alongside others including commitments to improving education and PhD research on decarbonisation.
    MAG’s long-term sustainability plans are detailed in its CSR Strategy “Working together for a brighter future”, published in 2020. Alongside the 2038 net zero target, the Strategy sets out other decarbonisation initiatives and incentives including a commitment to introducing emission-based landing fees for airlines and the publication of league tables in the future.
    Henri Murison, Chief Executive of the Northern Powerhouse Partnership said: “The partnership between Manchester Airport and HyNet is another fantastic example of the North of England being at the forefront of the UK’s green energy revolution, supporting jobs and growth as well as moving us steps closer towards Net Zero.
    “Hydrogen will play an important role for the future of fuels in the UK, and it is pleasing to see developments in how we can ensure Manchester Airport has a direct supply of low-carbon hydrogen fuel that will provide benefits across the wider region.”
    Tim Alderslade, Chief Executive of Airlines UK said: “UK airlines are fully committed to achieving net zero emissions by 2050. Hydrogen is an important part of the realisation of this goal, alongside SAF, carbon removals, airspace modernisation and other pathways, and offer exciting potential in the interim on shorter routes, including domestically in the UK.
    “Airport infrastructure for hydrogen will be vital to enabling future zero emission aircraft to operate, so we welcome today’s announcement by Manchester Airport and HyNet, and look forward to working with other UK airports on similar projects. Collaboration across UK aviation and aerospace is the only way we will hit net zero, and as airlines we remain committed to playing our full part in this shared endeavour.”
    Professor Joe Howe, Chair of the North West Hydrogen Alliance and Executive Director, Energy Research Institute at the University of Chester, said: “The partnership between Manchester Airport and HyNet is a great example of how hydrogen can play a leading role in delivering net zero ambitions on a monumental scale here in the North West.
    “The fact that Manchester Airport could become the first UK airport with a direct supply of low-carbon hydrogen fuel is an exciting prospect as we work towards creating a cleaner, greener, more sustainable future for the region.”

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    Saudi Arabia’s PIF announces establishment of Aseer Investment Company

    Saudi Arabia’s Public Investment Fund announced on Thursday the establishment of the Aseer Investment Company (AIC) to operate as its investment arm in the Aseer region of Saudi Arabia.The new company will promote and stimulate local and foreign direct investment to develop and transform the region into a year-round tourism destination.
    AIC will unlock a wide range of investment opportunities for domestic and international investors across number of sectors including tourism, hospitality, healthcare, sports, education, food, and many other fast-growing domestic industries.
    The company will contribute to fostering public-private partnerships, creating jobs for the local community and promoting the region’s tourism and attractive investment opportunities.
    “Aseer Investment Company aims to become a leading facilitator of broad-ranging investment opportunities in Aseer, Raid Ismail, head of Direct Investments for the Middle East and North Africa at PIF said. 
    “AIC will promote the region’s rugged mountains, stunning nature, and storied culture, preserve its ancient history and heritage, and transform it into a world-class tourist destination for visitors from across the globe in line with PIF’s strategy and Vision 2030,” he added.ADVERTISEMENTThe establishment of the company is in line with PIF’s strategy to unlock the capabilities of promising sectors in Saudi Arabia, support the country, and in line with Asir’s region position as a leading investment destination.
    Source: Arabnews.com

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    BMOTIA signs MOU with Saudi Arabia’s Ministry of Tourism

    The Deputy Prime Minister and Minister of Tourism, Investments & Aviation, the Hon. Chester Cooper signs a memorandum of understanding with Saudi Arabia’s Minister of Tourism, His Excellency Ahmed Al Khateeb.
    The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) has today concluded a successful week at the World Travel and Tourism (WTTC) Global Summit in in Riyadh, Saudi Arabia where they have signed a Memorandum of Understanding on Cooperation in the field of tourism between the two destinations, The Bahamas and Saudi Arabia.The Memorandum of Understanding is a pledge that has been agreed between the two nations to emphasise the role of tourism in fostering economic development and promoting mutual understanding between the States of the Parties and enhancing cooperation in the tourism industry.
    The agreement between the two countries is about coordinating and unifying efforts to achieve sustainable tourism development whilst always being considerate of local traditions and social values.
    With The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) in attendance at WTTC in Saudi Arabia, The Bahamas Deputy Prime Minister was keen to use the opportunity to bring the nations together and formulate a strategy to benefit the exchange of information and expertise across the tourism industry.
    Deputy Prime Minster The Honourable I. Chester Cooper, commented:
    “The World Travel and Tourism Global Summit has been a great opportunity for myself and fellow Ministers and delegates to share knowledge, experience and ideas on a global level across the tourism sector. We are delighted to be forging these international relations to the benefit of global tourism and the Memorandum of Understanding between The Bahamas and Saudi Arabia is a clear way to demonstrate that international collaboration.ADVERTISEMENT#TheBahamas, December 1, 2022 – The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) has today concluded a successful week at the World Travel and Tourism (WTTC) Global Summit in in Riyadh, Saudi Arabia where they have signed a Memorandum of Understanding on Cooperation in the field of tourism between the two destinations, The Bahamas and Saudi Arabia.
    The Memorandum of Understanding is a pledge that has been agreed between the two nations to emphasise the role of tourism in fostering economic development and promoting mutual understanding between the States of the Parties and enhancing cooperation in the tourism industry.
    The agreement between the two countries is about coordinating and unifying efforts to achieve sustainable tourism development whilst always being considerate of local traditions and social values.
    With The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) in attendance at WTTC in Saudi Arabia, The Bahamas Deputy Prime Minister was keen to use the opportunity to bring the nations together and formulate a strategy to benefit the exchange of information and expertise across the tourism industry.
    Deputy Prime Minster The Honourable I. Chester Cooper, commented:
    “The World Travel and Tourism Global Summit has been a great opportunity for myself and fellow Ministers and delegates to share knowledge, experience and ideas on a global level across the tourism sector. We are delighted to be forging these international relations to the benefit of global tourism and the Memorandum of Understanding between The Bahamas and Saudi Arabia is a clear way to demonstrate that international collaboration.
    “We have much experience in the tourism sector and this agreement will enable us to share our insight whilst working towards the same global goals.”
    The Memorandum of Understanding between The Bahamas and Saudi Arabia will create a unified strategy to share mutual tourism investment opportunities alongside day-to-day expertise in initiatives like sustainable tourism practices, management of tourism facilities and the sharing of insight and data.
    The BMOTIA delegation led by Deputy Prime Minster The Honourable I. Chester Cooper attended
    the 22nd World Travel & Tourism Council Global Summit in Riyadh, Saudia Arabia alongside Ministers and delegates from across the world. WTTC is the most influential Travel & Tourism event on the calendar with travel industry leaders gathering to align efforts to support the sector’s post-pandemic recovery focusing on driving the travel and tourism sector to a safer, more resilient, inclusive, and sustainable future.
    Source: magneticmediatv.com

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