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    SAUDIA AND SAR SIGN AN AGREEMENT TO OFFER SPECIAL PRICES ON TRAIN TICKETS TO MAKKAH AND AL MADINAH

    SAUDIA has signed an agreement with Saudi Arabia Railways (SAR) to improve the quality of their shared services and provide more initiatives that improve the travel experience.Signed by the SAUDIA Chief Hajj & Umrah Officer, Mr. Amer AlKhushail, and the Executive Vice President of the Haramain High-Speed Railway (HHR) and Al Mashaeer, Engr. Rayan Al-Harbi, the agreement provides special prices for SAUDIA guests who are traveling to and from Makkah and Al Madinah via HHR. 
    Later this year, SAUDIA and HHR booking systems will be linked, and Makkah will be added in the list of stations in the booking process. SAUDIA’s customers will be able to issue boarding passes for both the flight and train at the same time, whether through the website, digital application, or sales offices.
    Mr. AlKhushail said: “This agreement falls in line with SAUDIA’s commitment to improve the travel experience for guests through implementing digital solutions that address the needs of SAUDIA and HHR’s guests. These solutions remove time-consuming steps in finalizing travel procedures and help facilitate trips between Makkah and Al Madinah. This reflects the government’s commitment to make Hajj and Umrah pilgrim’s journey as smooth as possible through providing best-in-class services.”
    He added, “This is an additional service added to the long list of integrated services provided by SAUDIA to facilitate the journey for Hajj & Umrah pilgrims through providing world-class air transport and logistical services such as self-check-in services, on-board entertainment packages, and more.”
    Engr. Rayan Al-Harbi said: “The collaboration between SAR and SAUDIA will contribute effectively to enriching and upgrading the pilgrims’ experience, the integration of travel services is one of the many different efforts done to elevate and diversify the ways of booking with HHR.”ADVERTISEMENT

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    Dubai events offer a winter atmosphere experience

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    Dubai events offer a winter atmosphere experience

    With winter spreading its charm across Dubai, the city has come alive with public outdoor events that invite people to soak up the season’s vibe with unique entertainment, food, shopping and cultural experiences.Ranging from festive markets to art shows, the outdoor events are some of the unique attractions featured in the #DubaiDestinations winter campaign.
    Implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), the latest #DubaiDestinations campaign highlights activities and experiences that people can enjoy in the winter. Shaima Al Suwaidi, Director of Brand Dubai, said: “From vibrant markets to enthralling art displays, the latest #DubaiDestinations campaign highlights a range of outdoor events that capture both the spirit of the season and the emirate’s unique character as a winter destination. Through the campaign, we seek to raise the profile of the unique events across Dubai that offer unforgettable experiences for residents and visitors. Weaving together compelling content from diverse stakeholders and creatives, the campaign highlights the places, activities and attractions that make Dubai a top pick among global destinations in the winter.”

    Winter markets
    Dubai’s sparkling winter markets are some of the most engaging places to visit in the emirate in the cooler months.  The Dubai Shopping Festival (DSF) market on the waterfront promenade of Al Seef corniche is packed with activities, workshops, and entertainment that the entire family can enjoy. Running until 29 January at the charming heritage district, the market offers an extensive entertainment programme. Under the theme of ‘Learning by Doing’, the market celebrates the spirit of passing knowledge from generation to generation. Interactive art installations in four zones inspired by the natural elements Water, Air, Earth and Fire bring to life the rich culture and history of the UAE.ADVERTISEMENT
    The Etisalat Market Out of the Box (OTB) to be organised at the Dubai Design District from 19-29 January offers eclectic shopping and cuisine, live entertainment, and activities for the entire family including a skating rink and a padel court. The theme of DSF’s premier alternative shopping destination this season is focused on Korean and Japanese pop culture. Visitors will be able to support Emirati and UAE-based entrepreneurs and discover unique fashion and flavours from dozens of homegrown brands at the event.

    Platforms for local products
    One of Dubai’s most-loved markets in the winter is the Ripe Market that runs weekly across several scenic locations. With a flagship location at the Dubai Police Academy Park, the Market offers fresh food, diverse crafts and family-friendly entertainment. In addition, indoor pop-ups that retain the charm of the original event are organised at malls. The Market provides a platform for homegrown merchants and local farmers to sell products ranging from arts, crafts and fashion to fruits and vegetables.

    Another popular family attraction in the winter is the The Farmers’ Souq launched by the Dubai Municipality. Running until 11 March at the Palm Parks, the initiative is a free agricultural, social and investment platform that seeks to gather Emirati farmers under one roof to sell local produce directly to consumers. The Farmers’ Souq this season features over 50 kiosks displaying high-quality local Emirati farm produce including fruits, vegetables, dairy products, organic products, honey, dates, and herbal products.

    Other unique markets that people can visit this season include the My Second Life (M2L) Market. Organised at the DIFC Gate Avenue, the M2L Market offers visitors an opportunity to disconnect from their everyday life and try out new experiences and flavours. Connecting creativity and culture, the market, which runs until 19 March offers immersive experiences and engaging interactions for entrepreneurs, trendsetters, families, and creators.

    Yet another unique destination that is on the must-visit list this season is High at the Towers, a peaceful garden area that is home to food trucks and cozy little spots to enjoy comforting street food. Located in the heart of the DIFC district, adjacent to Emirates Towers, High at the Towers is one of Dubai’s best kept secrets.

    A walk down memory lane
    This winter, Dubai is hosting unique events that take people back in time to savour the magic of bygone eras. The Grand Picnic, a classic car event taking place at Safa Park on 30 January invites residents to display their vintage and sports cars and bikes enjoy a picnic surrounded by cool cars.

    Earlier this month, a unique pop-up event called Dubai 80s organised as part of the DSF at the Last Exit Al Khawaneej transported visitors into a visual representation of Dubai in the 80s and early 90s. Dubai 80s aimed to capture the moment in time when the emirate was on the cusp of pivotal change with vintage photo galleries showing pictures of Dubai before its transformation into a global metropolis, photo booths, shows, anime and live performances, old-school gaming arcades, and classic cars, all offering a blast from the past.

    Art, music and culture
    One of the world’s biggest emerging cultural hubs, Dubai is hosting unique public art events this season. On top of the winter event list is the Quoz Arts Fest, which celebrates great art, music and food with a programme of more than 200 activations. Held under the theme ‘Shift Away’, the 10th edition of the event held from 28-29 January features various installations, immersive activities, and performances by iconic musicians like Saint Levant and Bu Kulthoum.

    Providing another memorable art experience for the public this season is Dubai Lights: The Spark Within. Returning for a second season this winter, this event offers with 10 interactive installations by international artists at City Walk. Previously exhibited at the prestigious Amsterdam Light Festival, these landmark exhibits will be seen for the first time ever in Dubai at the event running till 29 January.

    In another public art event Dubai Lights: Sea Wonder, visitors to Nakheel Destinations in Palm Jumeirah —The Pointe, Nakheel Mall and Palm West Beach – can explore a magical underwater world featuring immersive activities and aquatic-themed decorations. As part of the show that runs until 29 January, visitors can journey through illustrations and animations of underwater life including life size dolphins, jellyfish, pink coral ornaments, starfish and seashells. Sustainability is at the core of the installations, with every element using recycled, repurposed, or reusable materials.

    Running until February 2023, the latest #DubaiDestinations campaign encourages residents and visitors to discover Dubai’s diverse leisure, dining, adventure and family-friendly activities. The campaign is being rolled out over digital, broadcast, print and outdoor media to ensure it reaches large sections of local and international audiences. More content, videos and guides related to the campaign can be found on www.dubaidestinations.ae.

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    ABTA 2023 events programme to support industry in its recovery and developing staff

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    SAUDIA AND SAR SIGN AN AGREEMENT TO OFFER SPECIAL PRICES ON TRAIN TICKETS TO MAKKAH AND AL MADINAH More

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    ABTA 2023 events programme to support industry in its recovery and developing staff

    ABTA has announced its events schedule for the first half of 2023 with a range of varied and high-quality conferences and training days designed to keep the travel industry up to date and develop skills and knowledge within the sector.The programme will provide insights and advice from key specialists and leaders in their fields, helping travel businesses continue their recovery from the pandemic and respond to emerging changes and challenges. With recruitment and retention an ongoing challenge for the industry, ABTA’s training events are there to upskill new or existing staff and offer a great way for travel companies to show how they are investing in the development of their staff. 
    ABTA events are open to the whole travel industry with reduced rates available for ABTA Members and Partners. ABTA is also offering a 10% discount on all event bookings made before 3 February 2023 – those wishing to attend can use the code JANUARY23 when booking to get the discount.*
    The new programme includes a mix of in-depth conferences and training days that will take place in the first half of the year, including:
    Conferences
    Travel Finance Conference – 1 & 2 March Delivering Sustainable Travel Conference – 15 March Travel Law Seminar – 10 & 11 May Travel Marketing Conference – 17 & 18 May Travel Matters – 14 June ABTA is continuing to respond the feedback and needs of Members by offering more training and development courses within the new programme, including: ADVERTISEMENTA Beginners Guide to Travel Law – 8 February Accessible Travel and Tourism – 22 FebruaryAdvanced Digital Marketing Training – 9 MarchAn Essential Guide to the Package Travel Regulations (Manchester) – 20 AprilCarbon Literacy for Travel and Tourism – 26 AprilCelebrating its 25th year, ABTA’s annual flagship two-day Travel Law Seminar returns on 10 & 11 May, with a complete update on the changing landscape of travel regulations.
    ABTA also offers a range of free events, training and resources including its monthly video conference call, where Members can put their questions to ABTA experts and leaders, and the regional business meetings. ABTA’s Knowledge Zone provides free e-learning across a range of topics and numerous guidance documents and resources can be found in ABTA’s Member Zone.
    ABTA’s Head of Events, Eve Coburn, said:
    “In the ever-changing landscape of travel, there has been a huge demand for learning and development as the industry continues to evolve and emerge from the pandemic. We have taken on board the feedback from Members, and this year, we have introduced a diverse schedule with a mix of events and training sessions designed to develop and upskill travel professionals in this new era of travel.”   
    Further detail on the events, plus registration and rates can be found at abta.com/events.

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    RAS AL KHAIMAH RECORDS ITS HIGHEST VISITOR NUMBERS IN 2022

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    RAS AL KHAIMAH RECORDS ITS HIGHEST VISITOR NUMBERS IN 2022

    Ras Al Khaimah Tourism Development Authority (RAKTDA) announces its highest ever annual visitor numbers, with the Emirate welcoming over 1.13M overnight arrivals in 2022, a total increase of 15.6% vs 2021. The results exceed pre-pandemic levels indicating recovery and resilience in a volatile year.
    Despite geopolitical and economic challenges, Ras Al Khaimah has become one of the fastest destinations to bounceback. In addition to its record visitor numbers, key 2022 achievements include:
    Launched Balanced Tourism – its roadmap to becoming the regional leader in sustainable tourism by 2025Announced the largest foreign direct tourism investment project in partnership with Wynn Resorts, Marjan and RAK Hospitality HoldingIntercontinental Hotels Group (IHG), Mövenpick and Radisson brands entered the destination for the first time, marking a 17% annual growth in hotel supply to over 8,000 keys5,867 keys scheduled to be added over the next few years, a 70% increase on current inventory – among the highest growth rates in the UAE40% increase in international visitors driven by 90+ roadshows, trade fairs, workshops and media events across 24 marketsRecognition in Time magazine as one of the World’s Greatest Places of 2022 and CNN Travel’s best destinations to visit in 2023Opened new attractions, including Jais Sledder, which has seen more than 100,000 visitors since its February opening, and the longest developed hiking trails in the EmirateAchieved a visitor satisfaction score (NPS) of over 80% – far above the industry average of 51Hosted over 50 events including the prestigious Global Citizen Forum, 15th edition of the Ras Al Khaimah Half Marathon, Arab Aviation Summit, DP World Tour and secured the 2023 Minifootball (WMF) World Cup for the first time in the UAETwo Guinness World Record titles at the New Year’s Eve fireworks and drone displayAuthority named one of the Top 10 Great Places to Work in the Middle East 2022Commenting on the Emirate’s strong tourism performance in 2022, Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, said: “It has been quite a year. From January’s announcement of the multibillion-dollar integrated Wynn resort – a project that will usher in a new era of economic development through tourism – to securing two Guinness World Record titles for our New Year’s Eve fireworks and drone display, we have shown just how dynamic we are as a destination. Our success has been led by our agility and responsiveness – and the fact we think like a community, shaping our experiences to appeal to visitors and residents. With a determined focus on diversification, accessibility and sustainability, we are on track for even bigger things in 2023.”
    Strong December performance
    The impressive full-year figures follow a strong December performance in which the Emirate welcomed its highest ever footfall in one month, with over 128,000 visitor arrivals, representing a 23% increase vs. December 2021. This was bolstered by the Emirate’s record-breaking New Year’s Eve fireworks and drones display, which saw Ras Al Khaimah set two GUINNESS WORLD RECORDS™ titles for of the ‘largest number of operated multi-rotors/drones with a simultaneous fireworks display’ and the ‘largest aerial sentence formed by multirotors/drones. The festivities drew over 30,000 visitors with public events and hotels across the Emirate fully booked, making it the most visited show to date.ADVERTISEMENTSustainable agenda for 2023 and beyond
    Under its bold new approach to sustainability – Balanced Tourism, the Emirate will become the regional leader in sustainable tourism by 2025, placing all aspects of sustainability at the centre of its investment, from environment and culture to conservation and liveability.
    As part of this, the tourism authority aims to award more than 20 businesses with tourism certifications in the first year with the ultimate goal of obtaining the internationally recognised “Sustainable Tourism Destination” certificate for Ras Al Khaimah in 2023.
    Promoting employee well-being, the tourism authority was named one of the Top 10 Great Places to Work in the Middle East 2022 – the highest placed government entity – as well as one of the Best Workplaces for Women and a Great Place to Work in 2021, the first and only organization in Ras Al Khaimah to be awarded this certification. The Authority has also introduced RAKFAM, a series of initiatives aimed at enriching connectivity, community life and facilities for tourism sector employees in the Emirate.
    Driving international tourism
    2022 also saw a 40% increase in international visitors, with key source markets including Kazakhstan, Russia, the United Kingdom, Germany and Czech Republic. This was driven by a series of partnerships with airlines and leading tour operators to target emerging and growing source markets, supported by 90+ events and roadshows in 24 markets worldwide. In a further boost for the Emirate’s accessibility, Ras Al Khaimah also received three luxury cruises in 2022, welcoming over 2,500 passengers and crew. With a focus on developing its burgeoning cruise sector, the Emirate aims to attract 50 cruise ship calls each season, and over 10,000 passengers within the next few years.
    Boosting the tourism and hospitality offering
    New hotels and resorts opened in 2022, increasing the Emirate’s inventory by 17% to reach over 8,000 keys. The Intercontinental Hotels Group (IHG), Mövenpick and Radisson brands entered the destination for the first time with the opening of the InterContinental Mina Al Arab, Mövenpick Resort Al Marjan Island and the Radisson Resort Ras Al Khaimah Marjan Island.
    With 19 upcoming properties, including global brands like Marriott, Millennium, Anantara and Sofitel, and 5,867 keys in the pipeline over the next few years, a 70% increase versus current inventory and one of the highest development rates in the UAE, Ras Al Khaimah’s tourism vision continues to gain momentum.  A major addition will be the multibillion-dollar integrated resort development with Wynn Resorts in 2026, announced early last year. The multipurpose integrated resort marks the largest-of-its-kind foreign direct investment in Ras Al Khaimah and will include 1,000+ rooms, shopping, meeting and convention facilities, spa, more than 10 restaurants and lounges, extensive entertainment choices, and gaming area.
    Another key feat for last year was Ras Al Khaimah’s inclusion in Time magazine’s World’s Greatest Places of 2022 – a highly coveted list of 50 must-visit global destinations – in recognition of its adventure offerings and stunning, unique topography and geodiversity. To further bolster the Emirate’s nature positioning and attract both international and domestic visitors, the Ras Al Khaimah Tourism Development Authority also announced the opening of key new sustainable attractions, including the Jais Sledder, the region’s longest toboggan ride, which has welcomed over 100,000 visitors since opening in February.

    Growing Ras Al Khaimah’s position as a world-class events hub
    The Emirate’s position as a leading sporting destination went from strength to strength, with over 50 events hosted. Highlights included the 15th RAK Half Marathon, 23rd Annual Gumball 3000 rally, the first-ever Middle East route for the world-renowned supercar rally, the UAE Tour cycling and the DP World Tour golf championship. Ras Al Khaimah also won the competitive bid to host the 2023 Minifootball World Cup, beating Budapest and Manila to add the mega international football competition to its growing roster.
    Additionally, the Emirate hosted numerous events and conferences, including the Arab Aviation Summit for the second consecutive year and the first Pacific Asia Travel Association Annual Summit in the Middle East. It also secured a three-year partnership with the Global Citizen Forum to host its prestigious annual summit.
    To find out more about the wealth of experiences in Ras Al Khaimah, please visit visitrasalkhaimah.com or visitjebeljais.com

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    Dubai’s Landmark Resort Bab Al Shams is Now Accepting Reservations

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    SleeperCharger.com: no more car charging anxiety while travelling

    Charger untraceable. A socket behind locks. Or no luck after 10 attempts. For the growing population of electric drivers this kind of charge anxiety is the major disadvantage of EV ownership. New booking site SleeperCharger ensures this will be a thing of the past.Via SleeperCharger.com travellers can choose out of 60.000 hotels with Guaranteed a charger within 250 metres.
    What’s new? Isn’t this already available at regular booking sites?
    At regular booking sites you can tick the box “charging at accommodation”. However, this information is based solely on what the proprietor says. Research by SleeperCharger shows that the chargers are simply not available at 40% of hotels that say they have an EV charger.
    SleeperCharger has partnered with Expedia Group to offer 10,000 business hotels, holiday resorts and boutique accommodations with Guaranteed charging facilities onsite. Leveraging Expedia Group’s new Rapid 3 API, SleeperCharger.com lists reviews, scores and other facilities as well as leveraging Expedia Group’s dynamic prices for instant search and book functionalities.
    SleeperCharger.com also links 50.000 hotels with public charging stations within 250 metres. The company is now the only and largest provider of hotels with guaranteed chargers available within a 5 minute walk. After a long drive and an almost empty battery, this offers peace of mind and a carefree trip.ADVERTISEMENTDriven entrepreneurs with a track record in sustainable travel and mobility
    Behind SleeperCharger are two driven entrepreneurs, Andrew Morten and Victor van Tol.  Andrew Morten previously founded the travel companies TravelEssence, Little America- Downunder and America travel specialists. Victor van Tol is the founder of SnappCar, one of the largest European car-sharing platforms.
    Personal frustration provided the spark to start the company
    Andrew booked a place in Vosage National Park in France which said to offer a charging station. It was a standard 240-volt plug that blackout half the property.While skiing with his son in Winterberg, Germany Victor nearly ran out of battery and had problems with charging stations that were not there or were not functioning.Sustainability is at the heart of the company. That is why it automatically offers CO2 overcompensation in the price for every hotel booked. The compensation is done through certified Gold Standard compensation projects.

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    London City Airport Sees Record Growth with 3 Million Passengers in 2022

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    London City Airport Sees Record Growth with 3 Million Passengers in 2022

    Following two years impacted by the COVID pandemic, 2022 heralded a return to growth with 3 million passengers choosing to fly to and from the central London hub.Amsterdam, with up to 13 daily rotations per day with KLM and British Airways, was the busiest route, with 392,000 passengers flying between the two European capitals.
    Domestically, Edinburgh remained the busiest LCY route, reaching over 302,000 passengers for the year.
    2022 also saw new summer sun routes like San Sebastian, Barcelona and Thessaloniki added to the departure board as well as increased summer rotations to the Balearics and Greek Islands.
    The airport, which avoided the queues and disruption seen at many other airports over the summer, saw its growth in leisure travel reflected in the top 5 busiest days being split across June and July, peaking on June 6th with 14,418 passengers.
    LCY also continued to be the airport of choice for corporate travellers, with the latest CAA passenger statistics showing that the majority of passengers in September, October and November were flying on business.ADVERTISEMENTThe airport also scooped two Best UK airport honours last year, as well as being recognised by Which? as providing the quickest airport security experience.And in 2023, LCY will look to further improve its market leading passenger proposition with every security lane being upgraded with the latest, state of the art, CT scanners by April. This will mean passengers no longer need to take their laptops or liquids out of their hand luggage.
    In addition, ahead of what promises to be a busy summer, reaching close to 2019 levels, the airport will look to complete a £12 million transformation of its departure area, bringing new restaurants, an expanded Duty Free, more seats and new toilets, for passengers.
    Looking ahead, the airport’s CEO, Robert Sinclair said:
    “2022 proved how resilient we are as a business and just how much our passengers value the speed, convenience and consistently high levels of customer service which we offer at London City.
    “In 2023, as people plan holidays or business trips, I believe the airport experience will be play an even bigger factor, and the good news for returning and first-time passengers is that we will be making flying through LCY even easier in the year ahead, with significant investments in security and in our departures area underway.
    “LCY is an incredibly important strategic asset for London and in the year ahead we will be working closely with airlines to increase volumes, develop new, exciting routes and welcome more of the latest new generation aircraft, which operate to the highest of environmental standards.”
    LCY’s first new route of 2023 will be Antwerp with Luxair which will commence from Monday, operating three times a week, upping to four from April.

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    Thailand’s Tourism Authority Aims to Build on Success of ‘Visit Thailand Year 2022’ Campaign

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    Thailand’s Tourism Authority Aims to Build on Success of ‘Visit Thailand Year 2022’ Campaign

    The Tourism Authority of Thailand (TAT) is strengthening the ongoing “Visit Thailand Year: Amazing New Chapters” campaign towards a meaningful travel direction.Underlining the kingdom’s soft power foundations and experience-based tourism, key strategies include elevating supply and sustainable standards, and raising awareness among stakeholders about the importance of being hospitable hosts to all visitors.
    In its first year, the ‘Visit Thailand Year 2022’ campaign was at the forefront of the kingdom’s efforts to drive the Thai economy forward. Thailand welcomed 11.8 million international tourists and recorded 189 million domestic trips – a milestone achievement that reflected the successful restoration of the country’s tourism industry from the concerted efforts of all stakeholders.
    With this tourism revival continuing to pick up momentum amid volatile global challenges, Thailand is aiming for 2.38 trillion Baht in overall tourism revenue in 2023 – representing a return to 80% of the pre-pandemic level seen in 2019.
    Mr. Yuthasak Supasorn, TAT Governor, said “The 2023 target is a result of a carefully planned strategy to continue the milestone achievement of 2022. The “Visit Thailand Year 2023: Amazing New Chapters” campaign represents a commitment from TAT and all stakeholders in the public and private sectors, as well as the Thai people to maintain tourists’ confidence in Thailand as a preferred tourist destination.”
    Through the “Visit Thailand Year 2023: Amazing New Chapters” campaign, TAT is placing emphasis on the promotion and development of high value and sustainable tourism in Thailand. This includes elevating the tourism supply (Shape Supply) with an aim to offer experience-based tourism, and leveraging the kingdom’s 5F soft-power foundations – Food, Film, Festival, Fight and Fashion – to offer meaningful travel experiences in Thailand.ADVERTISEMENT“Amazing Thailand” branding
    TAT will continue to communicate and strengthen the long-standing ‘Amazing Thailand’ branding in its global campaign. This will be accentuated by the “Amazing New Chapters” concept to promote Thai soft-power cultural values and inspire travellers from around the world to visit Thailand once again, and further reaffirm the kingdom’s well-established status as one of the world’s most popular holiday spots.
    Meanwhile, it is introducing the new “Create Your Right Moment” concept in its domestic campaign to inspire domestic travellers to travel more within the country.
    “Amazing 5F and More”
    TAT is introducing the new “Amazing 5F and More” concept, aimed at delivering meaningful travel experiences in various aspects such as wellness, luxury, and Thainess. At the same time, it is placing focus on enhancing the quality of tourism products and services in order to drive the Thai tourism industry towards sustainable growth. Among key activities include the Good Host New Chapter Season 2 project, the Amazing Thailand Safety and Health Administration (SHA) certification, and the 14th Thailand Tourism Awards.
    A series of events to highlight the kingdom’s 5F soft-power foundations – Food, Film, Festival, Fight and Fashion – will take place throughout the year.
    Food – at least two events are planned: Amazing Thai Tastes during March-June and Bangkok International Food Festival in June.Festival – events include Chinese New Year in January, Songkran Thai New Year in April, and Loi Krathong in November.Film – the Amazing Film Festival Experience in August, while a Y series Meet & Greet event is being planned.Fight – Amazing Muay Thai Festival in February.Fashion – Valentine Fashion TV Beach Award Festival in February.Policy and Planning
    To drive tourism towards sustainability, TAT is adopting the BCG Model to highlight Gastronomy Tourism. By collecting and analysing data under ‘From Policy Lab to Real Product’ strategy, TAT has come up with the Best Practice Model to showcase organic cuisine and to transform to inclusive business and smart organic farmer, which leads to generating income for the local community.
    You may also be interested in:  Four Seasons Hotel Amman voted #1 Top City Hotel in Jordan by Travel + Leisure readersTechnology and Innovation
    Seeing ‘Digital as a Game Changer’, TAT leverages technology and innovation to add value and transform Thai tourism to Smart Tourism. It is tapping into Digital Asset holders via the TAT NFTs projects, promoting Thai tourism products and services with virtual arts and Metaverse. It introduces the ‘3I’ concept: Intelligence – using Big Data and building Digital Literacy for TAT employees, Innovation – developing new innovation and Travel Tech, and Investment – investing in digital transformation, such as Start-up, Venture Capital, Cloud funding, etc.
    TAT is committed to developing its human resources to be ready to support and collaborate with the Thai tourism industry, while strengthening and improving its work processes through innovation and technology.
    International Market
    TAT is adopting the ‘Great Resumption Episode II’ strategy for short-haul markets.This include:
    1)  China is back – Placing focus on tapping emerging segments and enhancing cooperation with the airlines to increase air access flights to cater to the increasing demands and promoting new modes of travelling, such as an overland border.
    2) 7 Digits Target – Focusing on rapidly growing markets, such as China, Malaysia, India, and South Korea, as well as cooperating with partner agents and airlines.
    3) Colour Your Life by Amazing Thailand – Seamlessly integrating the Amazing Thailand brand in the tourist’s slice of life through on-site and virtual marketing promotional events.
    4) Responsible Tourism – Supporting CSR and responsible tourism projects, such as Reborn the Nature to advocate tourism sustainability.
    5) 2 Tier, Second to None – Encouraging visitors to visit the emerging destinations, while sourcing new tourist segments from secondary cities in South Korea, China, India, Vietnam, and Malaysia.For long-haul markets, TAT is adopting the ‘A-B-C-D Fast Forward’ strategy.
    A – Airline Focus to continue the collaboration with the leading airlines; such as, Qatar Airways, Etihad, and Oman Air to expand new routes and increase the frequency of direct flights.
    B – Big Cities and Beyond to penetrate new markets in major and secondary cities; such as Bucharest in Romania, and Sofia in Bulgaria.
    C – Collaboration is Key to work with new partners including airlines; such as, Delta Airlines, Air Canada, FlyDubai, and Aeroflot, and online travel agency; such as, Almosafer and SAGA Holidays.
    D – Destination for All to promote Thailand as an “All-year round Destination” to meet the demand for visitors with regardless of seasons and with all segments including family, medical and wellness in the Middle East or the LGBTQ+ in Europe and America.
    Domestic Market
    TAT is placing focus on ‘Value over Volume’ under the new ‘Travel Thailand in Limited Edition’ concept highlighting the 5F Soft Powers to cater to the various needs of domestic travellers.
    Various events are being planned for 2023 to inspire domestic travel, including Travel 365 days in Amazing Thailand, Vijit Thailand 2023, and Amazing Thailand Festival Experience 2023.
    TAT is also continuing its efforts to encourage domestic travellers to visit emerging destinations during weekdays to expand the expenditure and balance the capacity of the destinations.
    2023 Targets
    TAT expects to welcome 25 million international tourists and inspire 250 million domestic trips in 2023. The target for overall tourism revenue is 2.38 trillion Baht comprising 670-880 billion Baht from domestic tourism and 1.5 trillion Baht from international tourism.

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    Zurich Airport Sees More Than Double the Passengers in 2022 More

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    Zurich Airport Sees More Than Double the Passengers in 2022

    In 2022, 22.6 million passengers passed through Zurich Airport. Compared to last year, this corresponds to more than a doubling; in 2021, 10.2 million passengers were counted. Compared to 2019, passenger numbers are at 72%.After a first quarter that was still marked by the pandemic, passenger traffic at Zurich Airport recovered significantly over the course of the year. In the first half of the year, passenger numbers rose within as short period of time from 15,000 in some cases to up to 90,000 travelers on peak days. Although the total number of passengers is thus still below the figures for 2019, it exceeds the forecasts made at the beginning of the year.
    The number of air traffic movements was 216,584 in 2022, an increase of 63% compared to 2021 and 79% compared to 2019. A total of 422,153 tons of cargo were handled at Zurich Airport in 2022. Compared to the previous year, this represents an increase of 7% and compared to 2019, a decrease of 7%.
    Key traffic figures December 2022
    In December 2022, 1,904,409 passengers passed through Zurich Airport, corresponding to an increase of 80% compared to last year. Passenger levels are 82% of those reached in December 2019.  The number of local passengers was 1,289,918. Transfer passengers amounted to 32%, equal to 609,554 passengers.
    Year on year, air traffic movements increased by 26% to 17,581 take offs or landings. A monthly comparison shows that air traffic movements are at 87% of the 2019 level. The average passenger per movement figure increased to 126 (+34% vs. previous year). The average seat load factor was at 77% (+20 percentage points vs. previous year).A total of 34’087 tons of freight were transported at Zurich Airport during the month of December. This led to a decrease of 9% in freight volume compared to last year. Compared to December 2019, freight volume decreased by 11%.ADVERTISEMENT

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    Four Seasons Hotel Amman marks its 20th anniversary

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