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    The National Hispanic Corporate Council Welcomes Choice Hotels as its Newest Corporate Member

    The National Hispanic Corporate Council (NHCC), the premier resource for corporate America on Hispanic strategy development, announces Choice Hotels International, Inc. as its newest corporate member.Choice Hotels joins a growing list of Fortune 1000 companies and major organizations who turn to NHCC for insights on strategy development to effectively compete in the growing U.S. Hispanic segment. As a membership-based organization, NHCC provides its corporate members with resources to maximize the 62+ million individuals, $2 trillion-dollar U.S. Hispanic market opportunity.
    “At Choice Hotels, we continue to take fresh actions to enhance our enduring commitment to diversity, equity and belonging – and by joining the National Hispanic Corporate Council, we’re once again living out our brand promise of ensuring everyone, from franchisees, guests and associates, feels welcome, wanted and respected,” said Corinne Abramson, head of associate diversity, equity and belonging, Choice Hotels. “We look forward to collaborating with the NHCC to build on our existing efforts, like our Hispanic Organization Leadership and Advancement employee resource group, to further opportunities for the Hispanic community within Choice and across the entire hotel industry.”
    “On behalf of the NHCC Board of Directors and its corporate members, I am delighted to welcome Choice Hotels to NHCC. As a corporate member-focused organization, we look forward to enhancing its own Hispanic stakeholders’ opportunity by leveraging our national network of corporate leaders and member resources,” said Eduardo Arabu, Chief Executive Officer, NHCC.
    NHCC’s Center of Expertise provides an enterprise-wide approach through executive leadership, talent/human resources, marketing, supplier diversity, community relations, and ERG within Hispanic and DEI framework. An affiliation with NHCC provides a collaborative community that shares thought leadership, best practices, solutions, and resources to elevate Hispanic talent, customers, suppliers, community relations, and ERG strategies.

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    Delta supports relief efforts in Turkey and Syria with $100,000 contribution to American Red Cross

    Delta Air Lines is contributing $100,000 to the American Red Cross in support of the International Federation of Red Cross and Red Crescent Societies’ (IFRC) response effort in Turkey and Syria following a devastating 7.8 magnitude earthquake that struck southeast Turkey in the early hours of Feb. 6. 
    According to the United States Geological Survey, the epicenter of the earthquake was 14.2 miles east of Nurdagi, Gaziantep province, with a depth of 14.9 miles. Nurdagi is located along the Turkey-Syria border, and the earthquake was felt in several countries across the region, including Syria and Lebanon.
    The Turkish Red Crescent Society and Syrian Arab Red Crescent Society immediately responded to this disaster and began relief efforts, and Delta encourages customers and employees in the U.S. to get involved by contributing financially to the American Red Cross. For those outside the U.S., contributions can be made through the International Federation of Red Cross and Red Crescent Societies website.
    Delta customers who would like to support this effort can do so through a dedicated site for public support.
    Delta’s contributions – those made by Delta people, customers and others – are used for humanitarian relief efforts, including the following from the Red Cross and Red Crescent Societies:  ADVERTISEMENTSupporting search and rescue operations
    Providing first aid
    Performing emergency medical evacuations
    Transporting injured people to hospitals
    Providing hot meals and basic aid items (such as tents and blankets) for those injured and evacuated
    Providing psychological support
    Sending blood and plasma to the affected regions
    “The most important way to help is through financial giving, as the American Red Cross and the IFCRC have the resources and infrastructure to obtain and deliver goods, supplies and trained volunteers to the places and people that need it most,” said Tad Hutcheson, Delta’s Managing Director of Community Engagement. 
    The current needs are tremendous, with the most critical including support to health facilities and medical care for the wounded. Other vital needs include supporting those who lost family members as well as providing food, supplies and blood, according to the American Red Cross.
    The partnership with the American Red Cross, which is Delta’s longest-standing nonprofit partner, has allowed the airline, its customers and employees to help people in need worldwide since 1941. This contribution to the earthquake relief efforts in Turkey and Syria is in addition to Delta’s $1 million grant to the American Red Cross as an Annual Disaster Giving Program partner. For more information on the services of the Red Cross and how they are responding to this crisis, please visit redcross.org.

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    Air Canada Cargo and Emirates SkyCargo Sign Agreement to Enhance Networks and Reach

    Air Canada Cargo and Emirates SkyCargo have signed a Memorandum of Understanding (MoU) to deliver more benefits to their air freight customers around the world.The MoU, which builds on the airlines’ strategic commercial partnership announced last year, was signed at Emirates Headquarters in Dubai, UAE by Nabil Sultan, Emirates Divisional Senior Vice President, Cargo and Matthieu Casey, Managing Director Commercial, Air Canada Cargo.Under the terms of the MoU, Air Canada Cargo and Emirates SkyCargo will work closely on a number of initiatives, which include expanding cargo interline options and block space agreements, pending any required regulatory approvals. These enhancements aim to offer freight customers of both airlines access to more capacity on a larger combined global network.
    Air Canada Cargo will have access to Emirates SkyCargo’s high frequency distribution network through the belly-hold of Emirates scheduled passenger flights to over 140 global destinations, as well as the additional capacity offered by 11 freighters currently in the Emirates fleet. In return, SkyCargo will have access to over 60 cities in Canada and more than 150 cities across five continents through Air Canada Cargo thanks to a fleet of Boeing 767 freighters and   the belly-hold capacity of Air Canada’s scheduled passenger flights.
    Both airlines bring particular experience in handling unique cargo, such as oil and gas drilling equipment, car parts and pharmaceuticals on their dedicated fleet of freighters or passenger aircraft.
    “We are thrilled to be further strengthening our cargo relationship with Emirates SkyCargo. This agreement enables both carriers to work more closely to optimize our respective freighter and belly capacity throughout each of our extensive and complementing global networks. Customers will benefit from these additional synergies by having access to an even greater array of options, destinations and streamlined handling when shipping globally,” said Matthieu Casey, Managing Director, Commercial, at Air Canada Cargo.
    “Emirates SkyCargo is committed to being a leading player in the global air cargo industry providing our customers with the highest standards of products and services. Cooperating with Air Canada Cargo will offer our clients added value through more rapid reach to new destinations in Canada via our Toronto and US gateways,” said Nabil Sultan, Emirates Divisional Senior Vice President, Cargo.ADVERTISEMENTSince announcing their strategic partnership in 2022, Emirates and Air Canada have implemented a passenger codeshare agreement that spans 46 destinations across North America, the Middle East, Asia and Africa, and have launched a Loyalty program partnership to allow Aeroplan and Skywards members to earn and redeem Miles and Points on all flights operated by Air Canada and Emirates, respectively.

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    New consortium to enable zero emission aviation to take off in Aotearoa New Zealand

    Six international businesses have launched a new consortium to bring zero-emission aviation to life in New Zealand. The Hydrogen Consortium’s vision is to support the country to pioneer the commercial deployment of green hydrogen-powered aircraft.  The partners are international aerospace leader Airbus, global green energy company Fortescue Future Industries (FFI), leading world airline Air New Zealand, next generation energy company Hiringa Energy, liquid hydrogen solution pioneers Fabrum and New Zealand’s Christchurch Airport.
    The Hydrogen Consortium was launched at Christchurch Airport, which is developing a 400-hectare renewable energy precinct called Kowhai Park.
    Speaking at the launch, Christchurch Airport chief executive Justin Watson said climate change has further strengthened the international aviation sector’s resolve to decarbonise.
    “Major progress is being made,” Watson says. “There have been successful test flights of zero emission aircraft already. There are new sustainable aviation fuels that can cut emissions by up to 80% and a huge amount of research is going into how to commercialise these solutions. 
    “The Hydrogen Consortium will see some of the world’s best experts collaborate on one of the most promising zero emission fuels – green hydrogen.”  ADVERTISEMENTAirbus is working to develop and put into service the world’s first hydrogen-powered commercial passenger aircraft by 2035.
    In close cooperation with its partners, Airbus will factor in aviation’s requirement for hydrogen in New Zealand. Using its hydrogen hubs at airports concept, Airbus will engage with aviation and non-aviation players to perform a complete assessment of energy supply needs to enable the operation of hydrogen powered aircraft.
    Airbus’ Vice President of the ZEROe Ecosystem Karine Guenan says the journey to sustainable aviation requires an entire ecosystem to be put into place – one that will involve key players from a variety of sectors.
    “The consortium we are building brings together a number of pioneering partners with a common interest:  to make hydrogen-powered aviation in New Zealand a reality.”
    Christchurch liquid hydrogen solutions company Fabrum recently designed the hydrogen-powered technology for the Emirates Team New Zealand chase boat (Chase Zero) and has developed lightweight liquid hydrogen fuel tank technology for aviation use.
    Co-founder Christopher Boyle is in no doubt the future of clean aviation rests on the shoulders of green hydrogen. 
    “The consortium pulls together some of world’s best experts in green hydrogen – having all of these organisations around the same table will turbocharge what we all learn. Together we’ll make a big difference in taking zero emission aviation forward which is good news to anyone who wants to fly sustainably in the future,” said Christopher Boyle. 
    Hiringa Energy is a pioneering green hydrogen developer, producer and supplier.
    It’s constructing key infrastructure to support New Zealand’s transition to green hydrogen in multiple transport sectors including aviation, marine and heavy road transport. Hiringa’s first four production and high-capacity refuelling stations are coming online in 2023, with nationwide expansion planned from 2024. 
    Its chief executive Andrew Clennett said green hydrogen adoption is accelerating around the world, and New Zealand is well positioned to be a leader in this space.
    “There are green hydrogen-fuelled buses, trucks, trains and boats already in service – some of them we have been refuelling here in New Zealand, including the Emirates Team New Zealand chase boat.  Aircraft are a key next step, and this consortium has formed to ensure these planes have the infrastructure and hydrogen supply they will need to take off here. Our team is very motivated to leverage our hands-on experience bringing green hydrogen to market to make this transition happen”
    A focus on research; the potential for trial flights in New Zealand
    Over the next six months the partners will work together to design a hydrogen ecosystem for aviation in New Zealand. 
    The first phase will focus on research, which will be completed by the end of 2023.
    The consortium will develop a vision for hydrogen aviation in New Zealand, examine the hydrogen supply chain and its challenges, assess the local aviation market’s projected hydrogen needs to 2050, and develop a pathway of policies, regulations and incentives to promote the development of hydrogen aviation. 
    The second phase will focus on whether hydrogen aircraft test flights can be held in New Zealand. 
    Air New Zealand has two ambitious goals – to fly its first commercial demonstrator flight from 2026 and begin replacing its Q300 Turboprop fleet from 2030 with low emission aircraft. 
    The airline’s Chief Sustainability Officer Kiri Hannifin said the consortium’s work will be important to Air New Zealand achieving those ambitions.
    “To fly hydrogen-powered aircraft in New Zealand we will need an aviation ecosystem that can support it.  The Hydrogen Consortium brings together energy, aircraft, airline operator and airport expertise with the aim of bringing this to life. We can’t wait to see what we can achieve together,” said Ms Hannifin.
    Fortescue Future Industries (FFI) CEO Mark Hutchinson said the coming together of such innovative organisations marked a significant moment in the pursuit of fossil fuel-free air travel. 
    “Fortescue Future Industries is a global green energy and technology business that will bring to the consortium its knowhow in mega-scale renewables and zero-emissions green hydrogen production and delivery,” Mr Hutchinson said. “We are on a mission to eliminate fossil fuels, including from the aviation industry, and green hydrogen is the key to achieving this.
    “Green hydrogen and green energy is the practical, implementable solution we all need now and we must race to deliver it at scale. The consortium members all have extraordinary expertise in and commitment to the decarbonisation of air travel and together we believe we can develop a pathway to New Zealand becoming a global trailblazer in this pursuit,” concluded Mark Hutchinson.

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    Heading Back to Indian Cities Say World Travel & Tourism Council

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    Heading Back to Indian Cities Say World Travel & Tourism Council

    The World Travel & Tourism Council (WTTC) has today revealed positive signs of recovery for the Indian Travel & Tourism sector with travellers heading back to its major cities.The report, sponsored by Visa and researched in partnership with Oxford Economics, analysed key indicators such as Travel & Tourism’s contribution to GDP, employment and traveller spend.
    The analysis of key indicators in Delhi and Mumbai shows that Travel & Tourism’s direct contribution to both cities’ GDP, jobs and visitor spending are all bouncing back to pre-pandemic levels.
    The WTTC Cities Economic Impact Report shows that in 2019, the city’s Travel & Tourism sector contributed almost ₹36,200 crore to Delhi’s economy and more than ₹25,000 crore to Mumbai’s.
    But the pandemic then had a damaging effect on India’s national economy as the border closed to overseas visitors.
    In 2020, both cities Travel & Tourism’s GDP contribution dropped by almost half, falling to ₹19,000 crore in Delhi, and more than ₹13,500 crore in Mumbai.ADVERTISEMENTOver the last two years, since the border reopened, both cities have witnessed a significant recovery.
    In 2022, Delhi’s sector is expected to have grown to ₹32,400 crore, while Mumbai Travel & Tourism’s sector is forecast to be worth just under ₹22,500 crore, just 10% below 2019 levels.
    Jobs on the rise
    In 2019 there were more than 10 lakh people employed by the Travel & Tourism sector in Delhi. In 2020 this figure dropped to just over 6.6 lakh (-35%). But in 2021, employment grew by more than 12% and is expected to have grown at a similar rate in 2022 to reach more than 8.4 lakh in 2022.
    In Mumbai, it’s a similar picture.
    Before the pandemic, there were almost 3.6 lakh Travel & Tourism jobs, but this number fell by over 1 lakh to just over 2.4 lakh 2020. An 11% rise in 2021 saw the number increase to almost 2.7 lakh.
    WTTC is forecasting a similar growth in 2022 to reach more than 3 lakh jobs – just 15% below pre-pandemic levels.
    Julia Simpson, WTTC President & CEO, said: “India is an increasingly popular global tourist destination and following more than two years of disruption, it’s great to see tourists are heading to the country once again.
    “Our recent Economic Impact Research showed that we expect India to overtake Germany to become the world’s third most powerful Travel & Tourism market by 2032, and that its sector will outpace the overall economy every year for the next decade.
    “But it’s crucial that the government and local decision makers in individual cities continue to recognise the economic importance of Travel & Tourism for the local and national economies, jobs and businesses.”
    The report also shows that the sector’s contribution to both cities’ will more than double over the next decade. According to the WTTC forecast, Delhi’s Travel & Tourism sector is expected to contribute almost ₹80,000crore, while Mumbai’s will provide an annual boost of more than ₹54,000 crore by 2032.

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    Emirates launches humanitarian airbridge to transport emergency aid to victims of the earthquake

    In the wake of the devastating earthquakes in Turkey and Syria, Emirates is setting up an airbridge with the International Humanitarian City (IHC), to transport urgent relief supplies, medical items and equipment to support on-ground aid efforts and search and rescue activities in both countries.The first shipments are due to go out today on EK 121 and EK 117, consisting of high thermal blankets and family tents from UNHCR, followed by World Health Organisation (WHO) and World Food Programme (WFP) relief cargo of medical kits and shelter items, co-ordinated by the IHC in Dubai.
    In the coming days, more consignments of blankets, tents, shelter kits, flash lights, water distribution ramps and trauma and emergency health kits will be transported on Emirates.
    Emirates SkyCargo plans to dedicate cargo space for around 100 tonnes of humanitarian relief goods over the course of the next two weeks across its daily flight operations to Istanbul. The critical emergency supplies carried on Emirates will then be delivered by local organisations to affected areas in southern Turkey and northern Syria, supporting on-ground responders and providing much needed aid to the hundreds of thousands of people impacted by the earthquakes.
    HH Sheikh Ahmed bin Saeed Al Maktoum, Emirates’ Chairman and Chief Executive, said: “We stand with the Turkish and Syrian people and are working with experts like the International Humanitarian City to help provide urgent relief to those affected and displaced by the earthquakes, as well as support the complex recovery efforts on the ground. Emirates has extensive experience in supporting humanitarian relief efforts, and through its three daily flights to Istanbul will offer regular and consistent widebody capacity for relief items and medical supplies. Emirates also supports the UAE’s ongoing humanitarian efforts to support Turkey and Syria, and Dubai’s unique position as the world’s largest international aid logistics hub means that we can efficiently reach disaster stricken areas and the most vulnerable people as quickly as possible.”
    His Excellency Mohammed Ibrahim Al Shaibani, Chairman of the Supreme Committee for the Supervision of IHC: “The IHC remains committed to providing the people affected by the earthquakes with the humanitarian support and resources they need. We are taking urgent action by facilitating airlifts of vital medical supplies, shelter items and other relief goods from the UNHCR, World Health Organization (WHO) and World Food Programme (WFP) to address the pressing demand for aid in the affected regions.”ADVERTISEMENTThe freight division of Emirates has a long-standing partnership with the IHC, enabling the airline to nimbly and quickly lead on numerous relief missions, deploying humanitarian supplies to communities around the world impacted by natural disasters, medical emergencies, global outbreaks and other crises.
    In 2020, the airline facilitated relief efforts to Lebanon in the aftermath of the Port of Beirut blasts. In 2021, Emirates set up a humanitarian airbridge between Dubai and India to transport urgent medical and relief items to support the country in containing the COVID-19 outbreak. Last year, the airline offered cargo capacity to organisations working with the IHC to transport critical equipment and supplies directly to five cities in Pakistan devastated by flooding. 
    Over the years, Emirates has also supported humanitarian flights in partnership with the Airbus Foundation, and since 2013, Emirates A380 ferry flights have transported over 120 tonnes of food and vital emergency equipment to those in need.

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    Orlando Crowned Largest Travel & Tourism City Destination in America for 2022

    The World Travel & Tourism Council (WTTC) has revealed Orlando is predicted to be the largest U.S. Travel and Tourism city destination in 2022 with an economic contribution of over $31 billion, representing 20% of the city’s total GDP and recovering above 2019 levels by $2.7 billion.The Cities Economic Impact Report, sponsored by Visa and researched in partnership with Oxford Economics, analyzed key Travel & Tourism metrics across 82 cities around the world, including contribution to GDP, employment and traveler spend.
    The report studied the sector’s impact in Orlando, Las Vegas, Miami, Chicago, New York City, San Francisco, Washington D.C., Los Angeles, and Honolulu.
    Las Vegas followed Orlando as the second largest Travel & Tourism market in the U.S. with a direct GDP contribution of $23 billion last year, surpassing the 2019 baseline by 5.3%.
    Miami made the top city destinations list with a heroic GDP comeback last year of $11.1 billion that exceeded pre-pandemic contributions by 5% despite a devastating 56% drop in economic contribution from the sector in 2020.
    New York City and Los Angeles also landed in the top U.S. rankings for 2022 with Travel & Tourism GDPs valued at $21.1 billion and $11 billion respectively, showing strong signs of closing the gap to 2019 levels.ADVERTISEMENT“It was a fightback year for cities across the country in 2022. Destinations like Orlando, Miami, Chicago and Las Vegas are back stronger than ever before thanks to the relaxation of pandemic restrictions and a strong rebound of consumer confidence.” said Julia Simpson, WTTC President & CEO.
    “Other popular holiday destinations like San Francisco, Honolulu and Washington D.C. are following suit with growing sector GDP contributions that are well on their way to recovering from peak pandemic lows as they build up their industry workforce and cultivate a flourishing base of international travelers.”
    Domestic Travelers Dominate Visitor Spending in Major U.S. City Destinations
    In 2019, domestic travelers made up an 84.6% share of Travel & Tourism spending in the U.S. – that number increased to more than 95% in 2021. Travel hubs like Orlando, Miami and Las Vegas continued to benefit from strong domestic spending last year to surpass 2019 marks by 19% on average.
    In Washington D.C., domestic visitors provided $5.27 billion to the local economy in 2022, 85% of pre-pandemic revenue. Honolulu and San Francisco were not far behind with spending reaching $4.7 billion and $3.41 billion, respectively.
    Despite a strong domestic traveler market, pressure created by the slower-than-expected international traveler spending return in the U.S. continued to drive a performance gap in the overall economic recovery of many city destinations last year. The combined international visitor spend across the nine US cities analyzed was 35% below 2019 levels.
    Orlando was the only major city destination to maintain its industry edge with international visitors, surpassing 2019 spending by almost 20% in 2022.
    Positive Trends for Travel & Tourism Employment in 2022
    New York City’s direct contribution of Travel & Tourism to jobs grew by almost 32% between 2020 and 2022, representing an increase of more than 59,200 filled positions.
    Las Vegas displayed equally impressive employment gains year-over-year, climbing out of a record low of 163,800 jobs in 2020 to round out 2022 with more than 206,000 industry positions.
    While employment across Travel & Tourism in major city destinations continues to rise after the devastating loss of thousands of jobs in the industry throughout the country in 2020, many top markets are still struggling to meet or exceed 2019 job levels despite positive macro-GDP growth.
    In 2022, Chicago was the only major city destination with direct contribution of Travel & Tourism jobs outstripping 2019 employment levels, reaching 178,200 jobs last year (a more than 20,000 increase from 2019).
    The Travel & Tourism sector overcame significant long-haul hurdles and is poised to emerge even stronger going into 2023 as a critical driver for economic prosperity. By fostering private and public sector collaboration to reintegrate the workforce and attract new talent that meets consumer demand while encouraging open borders, the industry can continue to meet and exceed record economic development.

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    Tourists Travelling Back to North Africa’s Biggest Cities Says WTTC

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    Tourists Travelling Back to North Africa’s Biggest Cities Says WTTC

    The World Travel & Tourism Council (WTTC) has today revealed positive signs of recovery for the Travel & Tourism sector in key North African city destinations, providing a massive boost to economies across the region.The report, researched in partnership with Oxford Economics, analysed key indicators such as Travel & Tourism’s contribution to GDP, employment and traveller spend.
    The analysis of Cairo, Marrakech and Tunis shows that across all three cities, the direct GDP contribution from Travel & Tourism, sector jobs, and visitor spending are all bouncing back to pre-pandemic levels.
    The WTTC Cities Economic Impact Report shows that in 2019, the Travel & Tourism sector contributed over $5.6BN to Cairo’s economy, more than $1BN to Marrakech’s and over $1.2BN to Tunis’s.
    But the pandemic then had a damaging effect on economies across North Africa as borders closed to overseas visitors.
    Prolonged border closures in source markets such as Germany, the UK and Italy, delayed the return of visitors from those countries and had a significant impact on the sector’s GDP across North Africa due to lower visitor numbers.ADVERTISEMENTIn 2020, across all three cities Travel & Tourism’s GDP contribution dropped by more than half, falling to $1.95BN in Cairo, $497MN in Marrakech, and $450MN in Tunis.
    Over the last two years, since international travel restrictions have been lifted, all three cit-ies have witnessed recoveries.
    In 2022, Cairo’s sector is expected to have grown to over $4BN, 28% below 2019 levels while in Marrakech, the sector is forecast to have reached nearly $870MN, 17% below 2019 levels.
    In Tunis, the sector is predicted to have reached almost $880MN, 29% below 2019 levels.
    Julia Simpson, WTTC President & CEO, said: “Cities across North Africa have long been pop-ular tourist destinations. After more than two years of disruption, it’s great to see tourists are heading back to the region.
    “These cities are resilient and are on the road to recovery, demonstrating the enduring ap-peal tourist destinations across North Africa hold for international travellers.
    “It is crucial that the national and local governments continue to recognise the importance of Travel & Tourism for the local and national economies, jobs and businesses.”
    Jobs on the rise
    In 2019 there were more than 246,000 people employed by the Travel & Tourism sector in the Egyptian capital. In 2020 this figure dropped to just under 139,000 (-44%), but in 2021, employment grew by 25% to almost 174,000 jobs, and is expected to have grown a further 20% in 2022 to reach nearly 209,000 jobs.
    In Marrakech and Tunis, it’s a similar picture.
    Before the pandemic, there were over 102,000 Travel & Tourism jobs in Marrakech, but this number fell by nearly 18,000 to just under 85,000 in 2020. A small 3% rise in 2021 saw the number increase to more than 87,000.
    WTTC is forecasting employment in the sector to grow five times as fast in 2022 to reach nearly 100,000 jobs – just 3% fewer jobs than before the pandemic.
    In Tunis, there were over 43,000 jobs in 2019 falling to just under 30,000 the following year (-31%). In 2021 job numbers grew by 9% to slightly over 32,000 and WTTC predicts a further 8% rise in 2022 to reach 35,000 jobs.
    The report also shows that the sector’s contribution to the three cities will increase by more than $7.4BN over the next decade to reach a combined $13.3BN.
    According to the global tourism body’s forecast, Cairo’s Travel & Tourism sector is expected to increase by more than $5BN contribute over $9.1BN, while Marrakech’s will provide a boost of almost $1.4BN by 2032 to reach just over $2.25BN annually.
    WTTC also predict that the Tunis Travel & Tourism sector will increase by almost $1BN over the next decade to reach $1.85BN.

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