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      Melbourne Welcomes Visitors to Experience its Extravagant Events Season

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      This March, Melbourne welcomes visitors back to participate in its exciting events season featuring a wide variety of entertainment offerings with distinguished talent from around the globe. Among the top events on the schedule this year include the world-renowned Melbourne Food & Wine Festival (March 24-30) and Formula 1® Australian Grand Prix (March 30-April 2).While Melbourne is known to have exciting entertainment year-round, its busy events season, candidly referred to as “Mad March” and “Awesome April” by locals, features some of their largest and most celebrated events. The season kicks off with Moomba Festival, Australia’s largest free community festival, and features other large-scale events such as PayPal Melbourne Fashion Festival, and the Melbourne International Comedy Festival.
      “Victoria has the best line-up of events in Australia and we’re looking forward to a huge Mad March and Awesome April this year. Whether food and wine, sport, fashion or culture are your thing – there’s an event for everyone,” stated Brendan McClements, Chief Executive Officer of Visit Victoria.
      One of the most attended events during this time is the Melbourne Food & Wine Festival; best known for the “World’s Longest Lunch” – a special dining experience from a celebrated chef, served on a 2,000-foot table in Melbourne’s Treasury Gardens. The festival draws in impressive talent from around the world including Michelin-starred chefs and culinary experts for 10 days of interactive events, meals and masterclasses.
      “Melbourne’s beating heart is its thriving food and drink scene, and Melbourne Food and Wine Festival showcases some of Victoria’s best industry talent and diverse produce,” said McClements.
      Through the festival’s “Signature Chef Series” participants can learn from the best-in-class culinary minds, such as Melbourne-born Curtis Stone, or Chef Danny Bowien – known for his game-changing Mission Chinese Food. Or, visitors can experience Melbourne’s authentic culinary scene through its “Crawl and Bite” tours. These tours take participants around Melbourne for quick bites and drinks at various places to showcase the diversity of flavors that the city has to offer.ADVERTISEMENTThe special events give visitors the opportunity to encounter Victoria’s local culture, gastronomy and arts in an interactive and experiential way. This year, the Australian state is gearing up for an unprecedented events season complete with celebrations, celebrity guests, and once-in-a-lifetime experiences!
      For more information, please visit www.visitvictoria.com.

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      Trip.com launches TripGen: Your Real-Time Travel Guide

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      Trip.com launches TripGen: Your Real-Time Travel Guide

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      Trip.com has launched TripGen, a chatbot designed to provide travellers with live assistance through cutting-edge AI technology. Trip.com implemented this technology to enable users to receive tailored travel routes, itineraries and travel booking advice in real time on the Trip.com platform.The newly launched consumer tool strives to make travel more accessible than ever with its all-in-one app strategy. Trip.com has long offered personalised comprehensive search solutions designed to meet travellers’ needs for the best flights, hotels, and travel guides. TripGen has taken this search capability one step further with an advanced context-based Natural Language Processing-integrated (NLP) chatbot. Users can ask complex or vague questions and get the exact answers they need to “Generate Your Dream Trip Just Like That”.
      Making pre-trip decisions and in-trip arrangements can be stressful. If you’re not a travel expert, the first obstacle for most is: Where should I go? What should I do? Of course, you can ask friends or search online, but inevitably this leads to more questions like, what’s unique about this place? How do I arrange my days? What’s it going to cost me? and so on. TripGen’s chatbot allows users to enter any fragmented travel-related questions, and receive instant suggestions for pre-trip decisions and in-trip arrangements, from flights and hotels to transportation and tours, making the whole process enjoyable and stress-free.
      Amy Wei, Senior Product Director at Trip.com Group and Product Owner of TripGen, shared her experience as a frequent traveller, “Time is precious, but planning is always so time-consuming and stressful. There is so much information available to users, and often it’s overwhelming. As a travelholic who visited over 40 countries, I completely empathise with other travellers’ pain points and difficulties in preparing for a trip.”
      Understanding the difficulties consumers face when planning and preparing for a trip, Amy and her team integrated AI technology to help solve this complex and stressful process, providing efficient and valuable real-time assistance. She added, “TripGen can provide travellers with closed-loop services before, after, and during their trip just as the saying goes, ‘You desire a trip, we generate the rest. Just like that!’”   
      Schubert Lou, COO of Trip.com said, “The goal of Trip.com is to become your trusted trip companion. The release of TripGen provides real-time, question-and-answer services in the Trip.com app, resulting in greater, faster, and more diverse support for travellers.”ADVERTISEMENT“TripGen currently supports English, Japanese, Korean and traditional Chinese. More languages will be added depending on user needs. On the technical side, TripGen has integrated the OpenAI API, which developed ChatGPT based on GPT (Generative Pre-trained Transformer) architecture. In the future, we will consider other NLP model alternatives and continue on our journey to provide the ultimate product experience for travelers.”
      Why not take the guesswork out of your next trip and use Trip.com’s TripGen to create the perfect plan for your next adventure?

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      ANA partners with Amadeus to migrate all domestic flights to Altéa Passenger Service System

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      ANA partners with Amadeus to migrate all domestic flights to Altéa Passenger Service System

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      All Nippon Airways (ANA) is taking a significant step through an extended partnership with Amadeus. The renewed deal will continue to see the Amadeus Altéa Passenger Service System (PSS) support all ANA international flights across reservation, inventory, ticketing, and departure control.In addition, ANA will also be implementing new digital, pricing and payment capabilities.  This partnership will bring flexibility and personalization capabilities to the airline, allowing it to provide a seamless experience for its customers.
      As a significant extension of the partnership, all ANA domestic flights will also be migrating onto Altéa, including the domestic airlines currently hosted on ANA’s in-house PSS system. Amadeus’ technology will bring ANA and these airlines onto a single platform, enabling the airline to decommission its in-house PSS system by 2026.
      With the Altéa Passenger Service System being the key touchpoint for ANA’s domestic and international flights operations, ANA will be able to optimize its existing and future operations, allowing the airline to achieve a higher level of customer experience management, and embrace the next phase of travel demand.
      “For the past 34 years, we have had separate passenger systems for international and domestic flights.　We’ve already seen the benefits of Amadeus Altéa PSS with our international business, and we’re excited to bring our domestic flight operations onto the Amadeus system. This one, integrated platform will deliver benefits to ANA and our passengers. For example, together with the new solutions we’re adding in, we have a new infrastructure for selling. This agreement is a step-change for us in our digital transformation journey to further improve our operational efficiency. We are confident the strengthened partnership with Amadeus will improve our customers’ experience” says Sammy Aramaki, Chief Innovation Officer, ANA.“ANA and Amadeus have a long-standing relationship and we are excited to further strengthen and expand our partnership. We believe this agreement is a further step towards modern airline retailing and an example of the collaborative approach we at Amadeus take with our customers. ANA is renowned globally for its attention to detail and quality, and it is a privilege for us to collaborate with the airline to create memorable travel experiences for its passengers” says Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus.
      As a part of the wider Altéa global community, ANA will be able to offer passengers an improved customer experience. Travelers will be able to enjoy a more flexible and personalized experience from booking to boarding. Tangible benefits include faster check-in and the consistent and automated application of their preferences at every touch point during their journey.ADVERTISEMENT

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      Marriott’s Element and Le Méridien Brands Open Dual-Branded Hotel in Salt Lake City, Utah

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      Element Hotels and Le Méridien Hotels & Resorts – part of Marriott Bonvoy®’s extraordinary portfolio of 30 brands, together with The Ritchie Group and Garn Development, Utah-based commercial real estate development companies, announce the opening of Le Méridien Salt Lake City Downtown and Element Salt Lake City Downtown. The dual-branded property commemorates Element’s milestone 100th global opening and its first in Salt Lake City, complementing its location in Moab, Utah. The property also marks the first Le Méridien in Utah, and the first hotel with an expansive rooftop bar in the market. This first-ever combination of the two distinctly unique brands is managed by Azul Hospitality Group, a San Diego-based hospitality management platform that provides an innovative approach to maximizing performance.
      “This is a milestone moment nestled against the mountains for two of Marriott Bonvoy’s lifestyle brands as we open Element Hotels’ 100th hotel and our first Le Méridien property in Utah,” said Tina Edmundson, Global Brand & Marketing Officer, Marriott International. “With Element’s longer-stay lifestyle offering and Le Méridien’s essence of savouring the good life, intermixed with Salt Lake City’s high-altitude beauty, travelers can discover two unique experiences that allow for extraordinary memories.”
      The hotels are ideally located just six miles from the airport and is within 30 miles of several popular ski destinations including Brighton Ski, Solitude Mountain Resort, Alta Ski Area, and Snowbird, making skiing and other outdoor excursions easily accessible. The property is also adjacent to Vivint Arena, home of the NBA’s Utah Jazz, and steps away from the Salt Palace Convention Center. The property is located in The West Quarter, a new mixed-used development which connects two halves of downtown with a mid-block pedestrian road called Quarter Row. In addition to Le Méridien and Element Salt Lake City Downtown, The West Quarter offers easy access to a plethora of shopping, dining, and entertainment experiences in the heart of Salt Lake City’s Warehouse District.
      The fusion of the two brands under one roof provides guests with flexible options for an experience that suits their needs and lifestyle including room categories, amenities, design, and more. Le Méridien Salt Lake City Downtown embraces the brand’s European spirit of savouring the good life with timeless mid-century modern design elements combined with inspiration from Salt Lake City’s landscape of deep evergreens, golds, and wood tones, and programming that encourages creative travellers to linger longer. Element Salt Lake City Downtown perfectly complements with spacious studios and one-bedroom suites with nature-inspired design ideal for active travelers who seek a healthy, balanced routine, whether visiting for a few days or for a longer stay. Sustainability is integrated in an unobtrusive way with low flow water features to reduce water consumption, electric vehicle charging stations, complimentary bike rentals, and more.
      Le Méridien Salt Lake City Downtown features 144 sophisticated rooms and suites, featuring floor-to-ceiling windows with city views and emerald tile-adorned showers. Curated with design-forward and custom-made décor inspired by the brand’s celebrated mid-century modern flair, accommodations are a nod to the brand’s distinctive heritage and provide guests with the Le Méridien signature plush bed, Malin + Goetz bath amenities, and illy coffee.ADVERTISEMENTElement Salt Lake City Downtown offers 126 sustainable and bright rooms and suites with city view floor-to-ceiling windows, fully equipped kitchens, spacious spa-like bathrooms with eco-conscious amenities, and the signature Heavenly® beds. Accommodations feature ergonomic design elements with modern touches and relaxing earth-toned colors. Guests are treated to a complimentary daily Rise breakfast and a Relax evening reception. As part of the brand’s collaboration with Lettuce Grow, a nationally recognized leader of hydroponic gardening, travelers will have direct access to free, farm-fresh produce and herbs. Guests can collect their own green selections from an on-property Lettuce Grow Farmstand for use in their Rise breakfast or to bring back to their own in-room kitchens.
      The dual-branded hotel’s signature restaurant, Adelaide, is an urban brasserie – French and New Orleans inspired with Cajun undertones. Located on the ground floor, the unique architecture of the brasserie creates a charming ambiance as guests savor delectable flavors and pairings. Globally influenced and locally curated, every meal is a work of art. Adelaide also features a full bar, oyster and raw bar, as well as a private dining room and outdoor patio space.
      Casual dining meets vibrant sophistication at Van Ryder, the first full-scale hotel rooftop experience in Salt Lake City. Offering sweeping views of the city and the Wasatch mountains, the menu features artisan crafted libations with cocktail cuisine. The bar gets its namesake from Jack “The Rambling Kid” Van Ryder, an American cowboy and western artist. His soft, pastel-colored paintings captured the dusty, brooding Western twilight skies, and the venue keeps his art and legacy alive. A private dining area is also available.
      Overseeing the vision and execution of the food and beverage program is Executive Chef Jacqueline Siao. With over 15 years of culinary experience, Chef Siao is a performance-focused, strategic leader with expertise in menu and recipe development in addition to operations and management. She previously served as Executive Chef at W Aspen in Colorado.
      Two meeting spaces and one pre-function area make up a total of 8,355 square feet of inviting event and meeting space. The options feature open-concept design and natural lighting with adaptable configurations. The Triumph Ballroom holds up to 642 people; the Pierce Arrow Boardroom holds up to 82 people; and the pre-function space holds up to 220 people.Guests can keep up their fitness regime with the rooftop fitness center, which offers a pristine outdoor pool, cardio machines, and strength equipment. On-site valet and self-parking are both offered, plus vehicle charging stations. Pets are also welcome.
      The property was designed by the award-winning architectural team, HKS, a firm of architects, designers, advisors, and makers driven by curiosity and devoted to creating places that combine beauty with performance. Interiors were designed by Studio HBA, the fastest growing arm of Hirsch Bedner Associates, who are known for delivering unique and contextually responsive design. The architect of record is Beecher Walker, one of the West’s top commercial architecture firms, with a team of architects and designers united by a passion for good design – a sustainable, technologically-forward fusion of aesthetic, emotion, function, and responsibility.
      Both hotels will participate in Marriott Bonvoy – the award-winning travel program from Marriott International – allowing members to earn and redeem points for their stay at the new hotel, and at other hotels and resorts across Marriott Bonvoy’s extraordinary portfolio of brands. With the Marriott Bonvoy app, members enjoy a level of personalization and a contactless experience that allows them to travel with peace of mind.
      Le Méridien Salt Lake City Downtown is located at 131 South 300 West, Salt Lake City, Utah and Element Salt Lake City Downtown is located at 145 South 300 West, Salt Lake City, Utah. Opening rates start at $219 for Le Meridien Salt Lake City Downtown and $189 for Element Salt Lake City Downtown.
      About Le Méridien and Element Salt Lake City Downtown
      Le Méridien and Element Salt Lake City Downtown brings two distinct experiences under one roof to Salt Lake City. Featuring inspired design embracing the ethos of each of the global brands, the property offers a combined 270 guest rooms, rooftop pool, state-of-the-art fitness center, and approximately 8,355 square feet of meeting space. Guests can sample elevated French cuisine at signature urban brasserie Adelaide or try small plates & cocktails at Van Ryder Rooftop bar, offering breathtaking views of the city, Wasatch mountains and Vivint Arena – home of the Utah Jazz. Located in The West Quarter, the area connects Salt Lake City culture and community, serving as a hub for what’s next by bringing together urban life in a modern, authentic experience that builds on Salt Lake City’s past.

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      Shannon Airport Unveils Ireland’s First Electric Medical Response Vehicle “Rescue 14”

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      Shannon Airport has become the first Irish airport to take delivery of an electric Medical Response Vehicle.
      The vehicle, called “Rescue 14”, replaces its diesel-powered model and will be used for emergency medical responses that may arise at the airport.
      Rescue 14 is designed and built to similar specifications as the National Ambulance Service vehicles and is fully equipped with a defibrillator, stretcher, medication bag, oxygen masks and more.
      The Shannon Airport Police and Fire team, who are all Pre-Hospital Emergency Care Council (PHECC) accredited Emergency First Responders, have already begun training on the new vehicle.
      The new electric vehicle was built by Offaly based Wilker Group, which has more than 50 years’ experience in the design, build and delivery of ambulance and specialist vehicle conversions.ADVERTISEMENTPat O’Brien, Chief Officer Fire & Rescue, Airport Police Fire Service at Shannon Airport said, “We are delighted to be the first airport in the state to take in delivery of this new electric Medical Response Vehicle. It will be a great addition to our fleet, as we transition to more sustainable vehicles.
      “The continued investment by the Shannon Airport Group into new technology across our fleet, allows us to ensure continued safety of all passengers and staff at the Airport in more sustainable and efficient ways.”
      In 2019, the airport made a significant investment in two new state-of-the-art High Reach Extendable Turret (HRET) fire tenders, becoming the first airport in the country to take delivery of the cutting-edge vehicles.
      Commenting on the delivery of the new electric vehicle, Head of Sustainability, Sinead Murphy says, “This is another chapter in our sustainability journey and the next step in the electrification of our fleet across the airport.
      “This Medical Response Vehicle is part of our commitment to facilitate more sustainable mobility across the campus and beyond.”The delivery of the new medical response vehicle coincides with the commencement of the roll out of a programme for Electric Vehicle (EV) charging infrastructure across the Shannon Campus.
      Included in this are several ultra-fast charging points for the public.

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      WTTC and Oxford Economics Report Positive Recovery Signs for South African Travel and Tourism Sector

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      WTTC and Oxford Economics Report Positive Recovery Signs for South African Travel and Tourism Sector

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      The World Travel & Tourism Council (WTTC) has today (15/02/2023) revealed positive signs of recovery for the South African Travel & Tourism sector with travellers heading back to its major cities.The report, researched in partnership with Oxford Economics, analysed key indicators such as Travel & Tourism’s direct contribution to GDP, employment and traveller spend.The results show travellers are returning to cities such as Cape Town and Johannesburg with all indicators bouncing back to pre-pandemic levels.
      The WTTC Cities Economic Impact Report shows that in 2019, the Travel & Tourism sector contributed over $2.5BN to Cape Town’s economy and more than $2.1BN to Johannes-burg’s.However, the pandemic devastated the country’s economy. In 2020, both cities Travel & Tourism’s GDP contribution dropped by more than half, falling to $1BN.But light is at the end of the tunnel. Over the last two years, since the border reopened, both cities have witnessed a significant recovery.
      In 2022, Cape Town’s sector is expected to have grown to $1.8BN, 28% lower than 2019 lev-els, while Johannesburg’s Travel & Tourism’s sector is forecast to be worth just over $2.2BN, 4% above 2019 levels.
      Julia Simpson, WTTC President & CEO, said: “South Africa has long been a world-favourite destination and after more than two years of disruption, it’s great to see tourists heading back. Tourism provides a massive boost to both the economy and job creation.“It is crucial that the national and local governments continue to recognise the importance of Travel & Tourism for the local and national economies, jobs, and businesses.”Jobs on the rise
      In 2019 there were more than 170,000 people employed by the Travel & Tourism sector in Cape Town. In 2020 this figure dropped to just over 117,000 (-32%). But in 2021, employ-ment grew by 8% to 127,000 jobs and is expected to have grown at a two and a half times that rate in 2022, to reach more than 152,000 jobs.ADVERTISEMENTIn Johannesburg, it’s a similar picture.
      Before the pandemic, there were over 138,000 Travel & Tourism jobs, but this number fell by 28,000 to just over 110,000 in 2020. A 10% rise in 2021 saw the number increase to more than 120,000.
      WTTC is forecasting jobs to grow three times as fast in 2022 to reach more than 156,000 jobs 11.5% more jobs than pre-pandemic levels.
      The report also shows that the sector’s contribution to both cities will increase by more than $2.25BN over the next decade.
      According to the global tourism body’s forecast, Cape Town’s Travel & Tourism sector is expected to contribute over $3.3BN, while Johannesburg’s will provide a boost of almost $800MN by 2032 to reach just under $3BN annually

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      World Premiere of Disney100: The Exhibition Opens at The Franklin Institute in Philadelphia

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      Mickey Mouse and Minnie Mouse attend the World Premiere opening event for Disney100: The Exhibition at The Franklin Institute in Philadelphia. The exhibition opens to the public on Saturday, February 18, 2023.
      Disney100: The Exhibition, created for the 100-year celebration of The Walt Disney Company, makes its world debut at The Franklin Institute on Saturday, February 18, 2023. Yesterday, members of the media and D23: The Official Disney Fan Club were the first to experience the groundbreaking exhibition during an exclusive preview and ribbon cutting.Franklin Institute President and CEO Larry Dubinski, joined by Mickey Mouse and Minnie Mouse, welcomed Walt Disney Archives Director Becky Cline, Head of the Walt Disney Archives and D23 Michael Vargo, and Executive Producer/Director of Semmel Exhibitions Christoph Scholz, for a ceremonial ribbon cutting. The Philly POPS performed a musical ensemble of Disney classics. Also attending the celebration were Disney Legends Don Hahn and Bob Gurr.
      “Bringing stories of innovation and discovery to the public in an immersive and interactive way is at the heart of what The Franklin Institute has done for the past 200 years. We are thrilled that the world premiere of Disney100: The Exhibition is here, offering the first opportunity to see the crown jewels come to life in beautifully crafted galleries reflecting Disney’s imaginative storytelling, innovation, discovery, and wonder,” said Larry Dubinski, President and CEO of The Franklin Institute.
      “The Walt Disney Archives spent years planning and curating more than 250 objects to capture the 100 years of storytelling, creativity, and unparalleled magic of The Walt Disney Company,” said Becky Cline, Director of the Walt Disney Archives. “We cannot wait for fans and families to experience this once-in-a-lifetime event celebrating the iconic characters and stories that have captured the hearts of audiences around the globe.”
      EXHIBITION HIGHLIGHTS
      Ten Immersive GalleriesADVERTISEMENTGuests will experience ten imaginatively themed galleries enhanced with innovative technology. They will relive classic favorites and explore the sources of inspiration for some of Disney’s most beloved and iconic films—embark on a quest to uncover hidden artifacts from favorite Disney adventure films, peer through an interactive window of Captain Nemo’s legendary submarine, and step into a recreation of Main Street, U.S.A.
      Galleries include: Where It All Began, Where Do the Stories Come From? The Illusion of Life, The Spirit of Adventure and Discovery, The Magic of Sound and Music, The World Around Us, Innoventions, Your Disney World, The Wonder of Disney, and We Are Just Getting StartedDisney’s Crown Jewels
      Immersed within the galleries are more than 250 of Disney’s “Crown Jewels,” original artworks, artifacts, costumes, props, and other memorabilia—many rarely seen—including the earliest sketches of Mickey Mouse and animation drawings from his debut in Steamboat Willie (1928), the Spell Book from Hocus Pocus (1993), Cinderella Castle model for Magic Kingdom® Park, a Genie maquette from Aladdin (1992), and the Black Panther costume from the 2018 film.
      Disney MagicStage
      Welcoming guests into the exhibit is the Disney MagicStage, where a vision of Walt Disney himself stands life-sized and shares an inspiring message about innovation. Partnering with Disney StudioLAB, DisneyResearch|Studios, and Industrial Light & Magic, the team utilized cutting-edge technology to digitally bring Walt to life and create this unique greeting.
      Tapping the vast resources of the Walt Disney Archives, two separate audio recordings of Walt were assembled, creating his vocal script. The Disney Archives also provided footage of 1960s-era Walt to DisneyResearch|Studios, who used their super-resolution A.I. upscaler to convert the archival footage to high definition. The result was an authentic recreation of Walt Disney and a collaboration across all parts of The Walt Disney Company. As he famously said, “We’re always exploring and experimenting.”
      Original Soundtrack
      Composer Steve Mazzaro, whose work can be heard on the soundtracks of such Disney-produced films as The Lion King (2019), Pirates of the Caribbean: Dead Men Tell No Tales (2017), and The Lone Ranger (2013), composed an original soundtrack for the exhibit blending themes of such beloved classics as “When You Wish Upon A Star” from Pinocchio (1940) and “Let It Go” from Frozen (2013) with a new theme crafted exclusively for the exhibition.
      Disney100: The Exhibition Fast Facts
      By the Numbers
      4 years of planning and production10 galleries11 costumesFootage and photography from all 12 Disney Parks worldwide14 interactives25 maquettes of iconic Disney characters31 languages represented in international music reels93 Disney, Pixar, Marvel, and Lucasfilm memorable scenes during the Into the Wonder prologue250+ artifacts, artworks, and documents318 Disney films and clips on 4 dozen monitors, projections, and media15,000-square-foot exhibition spaceDisney Details
      Largest item: Peter Pan’s Flight attraction ride vehicle at more than 7 feet long and 7 feet tallSmallest item: Han Solo’s dice from Star Wars: The Last Jedi (2017), used by Mark Hamill and Carrie Fisher at ~1.5 cubic centimeters (chain excluded)Heaviest item: Matterhorn Bobsleds attraction ride vehicle at over 1,500 poundsLongest Item: Nautilus special effects filming model from 20,000 Leagues Under the Sea (1954) at approximately 12 feet longOldest item: Zoetrope from the offices of Walt Disney (c. 1860)Newest item: Wendy’s necklace and Captain Hook’s hook from Peter Pan & Wendy (2023)Disney100: The Exhibition is created and curated by the Walt Disney Archives and Semmel Exhibitions. The Franklin Institute is proud to present and play host to the world premiere of Disney100: The Exhibition through August 27, 2023, in the Nicholas and Athena Karabots Pavilion and the Mandell Center. PECO, the Premier Corporate Partner of The Franklin Institute, is the Local Presenting Sponsor of the exhibition, and PNC is the Associate Sponsor. Tickets are timed and dated, and advance ticket purchase is strongly recommended. For information on purchasing tickets, please visit www.fi.edu.

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      WTTC Report Reveals Strong Recovery of Travel and Tourism Sector in Major Western European Cities

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      WTTC Report Reveals Strong Recovery of Travel and Tourism Sector in Major Western European Cities

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      A new report from the World Travel & Tourism Council (WTTC) has revealed strong signs of recovery of the economic impact from Travel & Tourism in the five city ‘powerhouses’ of Western Europe.The Cities Economic Impact Report, sponsored by Visa and researched in partnership with Oxford Economics, analysed key indicators such as Travel & Tourism’s contribution to GDP, employment and traveller spend. The study examined the impact of the sector in London, Paris, Berlin, Rome, and Madrid.
      The report from the global tourism body shows that in 2019, the Travel & Tourism sector contributed over $83.5BN to the economies of the five European capitals, and last year was just 15% below 2019 at almost $71BN.
      Paris has shown the strongest recovery of the five capital cities with the other four being 18% to 30% below 2019, demonstrating slightly slower recoveries than the French capital. In Paris, the sector GDP contribution was $38BN in 2019 but in 2022 it recovered to just 6% below pre-pandemic levels at an estimated $35.7BN.
      Although the sector’s GDP contribution to London was worth almost $15BN in 2022, it is slightly behind Berlin in terms of recovery to 2019 levels. The German capital’s contribution to the city’s economy was worth over $7.7BN in 2022, 18% below 2019.Madrid’s GDP contribution was more than $5.5BN in 2022, 24% below 2019, however Rome is witnessing the slowest recovery – 30% below 2019 levels with a sector contribution of al-most $7BN.
      Julia Simpson, WTTC President & CEO, said: “Travellers are flocking back to Paris, London, Berlin, Madrid, and Rome. Business travel is growing steadily. And China’s reopening is bringing welcome visitors to cities across Europe. Tourists provide a massive boost to both the economy and job creation.ADVERTISEMENT“It is crucial that the national and local governments continue to recognise the importance of Travel & Tourism for the local and national economies, jobs, and businesses.”
      Jobs on the rise
      Just before the pandemic there were over 976,000 jobs in Travel & Tourism across the five cities.
      In 2020, job numbers in the five capitals fell by 41% to just over 580,000 jobs. The following year, job numbers rose by 13% to 654,000, and last year job numbers rose again by a further 23% to reach 807,000, just 17% below the combined total in 2019.Paris currently has the largest job market in Travel & Tourism of the five capitals with almost 322,000 jobs.

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      SAINT LUCIA CARNIVAL 2023

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