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      More Than Two-thirds of Asia Pacific’s Gen Z and Millennials Intend to Holiday Closer to Home

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      A regional survey by global luxury hospitality leader Marriott International has coined a term to describe a new generation of travelers set to disrupt the industry over the next few years. ‘Native Explorers’ recognizes a tribe of affluent millennial and Gen Z travelers in Asia Pacific who are bucking the trend by traveling in reverse order to generations before them.While their predecessors may be saving up for more costly long-haul travel later in life, Native Explorers are already well-traveled at a younger age, with one in four notching up no less than two continents outside of Asia Pacific by the time they hit 26. Despite having the means, Native Explorers claim they will be spending their travel dollars closer to home for at least the next two years, as 85% believe that they have yet to fully discover all the region has to offer.
      The survey across Australia, China, Japan, India, Singapore, and South Korea was commissioned to better understand the attitudes of affluent millennial and Gen Z travelers and help luxury brands meet their evolving aspirations.
      With their sights firmly set on holidays closer to home, Native Explorers rank Japan (52%), South Korea (42%), and New Zealand (39%) as their top three travel destinations. They are also seeking out the new in familiar hotspots such as Australia (39%) and Thailand (32%) through a culture-centric lens. Although one in four Native Explorers would prefer to beat the jetlag and pick nearby, fuss-free holidays, their sense of adventure shouldn’t be underestimated: 43% look for nature escapes and wellness experiences and 36% are looking for hidden cultural gems they have yet to discover.
      “Globally, we’re seeing an undeniable shift among travelers towards more meaningful, one-of-a-kind experiences in both new and familiar destinations. This is particularly evident in Asia Pacific from our findings on Gen Z and Millennials’ travel patterns and behaviors,” comments Bart Buiring, Chief Sales & Marketing Officer, Marriott International Asia Pacific “With young affluent travelers in Asia Pacific gravitating towards under-the-radar holidays and culturally-rich itineraries, we’re expanding our luxury portfolio in the region’s most sought-after destinations like Nara, Sydney and Jiuzhaigou in China with a target of opening 12 properties in 2023 alone.”
      Luxury defined by authentic connections and experience, with craft still keyNative Explorers are redefining what luxury travel means – from elusive and exclusive to meaningful connection and experiences. As they transition towards understated and authentic holidays, one in three respondents (37%) called out human connection, genuine hospitality, and being part of a community as critical components of luxury travel.ADVERTISEMENTMajority (58%) believe once-in-a-lifetime experiences and pinch-me moments are what make the luxury travel experience. Top picks include VIP access to sold-out concerts of their favorite artists (52%) and exclusive culinary workshops with celebrity chefs (36%). Marriott Bonvoy Moments, a platform where Marriott Bonvoy Members can use points earned from travel and everyday activities to bid on exclusive packages, fulfills this desire by offering once-in-a-lifetime experiences, ranging from unrivaled access to the Mercedes-AMG PETRONAS F1 Team to closed-door sessions with celebrity chefs and artists.
      Craftsmanship remains crucial to luxury travel, over 50% believe service excellence and state-of-the-art facilities are key tenets. Personalization remains a key deciding factor in choosing a luxury hotel, with 32% expecting bespoke services such as a dedicated travel advisor and 32% preferring to stay with hotels that offer tailored itineraries and customized amenities. The Ritz-Carlton elevated Club experience was launched recently to take guests into a world of personalized luxury experiences. From pre-arrival to departure, the elevated Ritz-Carlton Club experience is available across all Ritz-Carlton hotels in Asia Pacific, where guests will find unique indulgences, curated culinary journeys, and personalized encounters that create meaningful moments.
      Explore destinations through luxury hotel comfortsCaught between their desires to discover and luxuriate, a staggering nine in 10 respondents prefer to explore the destination with assistance from their luxury hotel, rather than research and hire a local guide of their own. Almost half (45%) prefer to sample local cuisine through the property’s gourmet dining, 39% want to experience the local culture through the hotel’s curated programming, and 34% are keen to try local wellness rituals available at the hotel spa.
      Native Explorers’ thirst for cultural discovery extends to their accommodation choices, with a majority (76%) of respondents opting for hotels and resorts with destination-inspired concepts. Brand affinity remains key for Native Explorers with approximately one in three opting for destination-inspired abodes under an established luxury brand. W Hotels’ evolved design direction takes a thoughtful approach through the lens of both the brand and its location, so no two W hotels look the same.
      Marriott International’s luxury brands portfolio is poised to meet the demands of Native ExplorersMarriott International’s luxury brands portfolio is poised to meet these reimagined travel desires with hotel openings that inspire the modern traveler. The company plans to take its unrivaled portfolio of eight dynamic luxury brands to the region’s most popular travel spots such as Sydney and Bangkok and emerging destinations like Fukuoka, Japan and Jiuzhaigou, China.
      A global leader in luxury hospitality, Marriott International today operates nearly 500 luxury hotels and resorts in 68 countries and territories, including 159 properties presently in Asia Pacific. The region contributes half of the company’s global development pipeline of nearly 200 luxury properties.
      Please refer to appendix for Marriott International Luxury Brand’s top hidden travel gems for Native Explorers to uncover in Asia Pacific.

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      Hyatt Place Linyi People’s Square Celebrates Official Opening

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      Fairmont Hotels & Resorts and Arora Group announce agreement More

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      United States Air Force Flyover to Thrill Guests on Fourth of July at Walt Disney World Resort

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      In celebration of Independence Day, Walt Disney World Resort plans to host breathtaking U.S. Air Force flyovers over Magic Kingdom Park on July 4, 2023. The Air Force is expected to showcase their capabilities with two flyovers (weather dependent) as part of their national outreach program which aims to engage and inspire the next generation of patriotism. Beginning at approximately 10:30 a.m. a squadron of F-35 stealth fighter jets flown by the 33rd Fighter Wing will make two passes over the world-famous theme park. The first flyover will also include a KC-135 tanker flown by the 6th Air Refueling Wing. 2023 marks the Air Force’s 100 years of aerial refueling capabilities. This year is also the 100th anniversary of The Walt Disney Company.
      Fourth of July is a time for patriotic celebrations across the United States, and there is no better place to salute the stars and stripes than Walt Disney World Resort. Star-spangled spectaculars are a time-honored tradition across the resort, reflecting Walt Disney’s deep love of America and faith in the nation’s future. 
      The flyover is also the latest example of Disney’s long history of support for the military dating back to Disney’s founders, Walt and Roy Disney, who both served their country during the First World War. That tradition continues today with events like the daily Flag Retreat ceremony at Magic Kingdom Park, where an active-duty military member or veteran is selected from the park’s daily visitors to be honored. The Walt Disney Company has also been a leading proponent of hiring, training and supporting military veterans with the Heroes Work Here initiative, the Heroes Supply Here program and Disney’s Veterans Institute.

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      VIKING NAMED #1 RIVER AND OCEAN LINE IN LUXURY TRAVEL ADVISOR’S 2023 AWARDS

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      Hyatt Place Linyi People’s Square Celebrates Official Opening More

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      TUI ANNOUNCES ANT & DEC AS THEIR ‘HAPPINESS AMBASSADORS’

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      TUI UK has appointed the nation’s favourite duo, Ant & Dec to bring holiday inspired fun and smiles to Brits. The Geordie pair will share their mischievous plans as they define their new roles as TUI’s ‘Happiness Ambassadors’. 
      Launching on the 28th June, the social media campaign will focus on how TUI create ‘happy’ every day. In a cheeky and entertaining way, Ant & Dec brainstorm their new job title, creating the perfect holiday pitch, and dial up the holiday inspo with TUI’s retail agents and cabin crew. 
      The social content focuses on the moments customers experience before they step foot overseas; from the planning and booking and just before they jet off, at the airport. Ant & Dec have a lot of fun creating extra happy moments every step of the journey in a surprising and memorable style. 

      The campaign, a creative co-production between Ant and Dec’s Mitre Studios and Leo Burnett London, is set to run across TUI’s and Ant and Dec’s social channels from 28thJune for six months. Be sure to follow @antanddec and @tuiuk to find out what they’ve been up to from today. ADVERTISEMENT
      Andrew Flintham Managing Director at TUI UK commented: “Ant and Dec are the perfect pair to showcase what our Makers of Happy do every day; delivering the best possible experiences for our customers. The partnership has come at an exciting time for TUI as our customers cannot wait to create amazing holiday memories. It’s brilliant to be working with Ant and Dec as they really are the happiest people on TV and are already sharing some great ideas on how we can bring even more fun to the holiday experience.” 

      Ant says: “We have worked successfully with TUI in the past on Saturday Night Takeaway so we were delighted to be invited to become their Happiness Ambassadors and create some fun content around their staff and customers as they plan holidays this year. 

      Dec adds: “We have loved working collaboratively with everyone at TUI and getting to know the team even better. We hope what we’ve created brings a smile to people’s faces and spreads a little happiness from the start to the finish of this year’s holidays.”

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      HUALUXE Hotels and Resorts Partners with Brand Ambassador Jingting Bai

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      HUALUXE Hotels and Resorts Partners with Brand Ambassador Jingting Bai

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      HUALUXE Hotels and Resorts, a member of IHG Hotels& Resorts, recently announced its partnership with new brand ambassador – actor Jingting Bai, who will join the brand to convey the elegance and charm of Chinese aesthetics. Along with the announcement, HUALUXE is also launching its ‘Eight refined cultural activities’, to further extends its iconic ‘HUALUXE Gathering’, showcasing the essence of Chinese traditional arts and culture through the timeless, transforming hotels into not only places of accommodation but also platforms for cultural immersion and exchange.
      Florence Hu, Chief Marketing Officer, IHG Greater China, said, “Adhering to IHG ‘in China, for China’ commitment and deep understanding of the Chinese market, we made the far-sighted decisions on HUALUXE. As a premium hotel brand tailored for Chinese guests and travelers who appreciate Chinese culture, HUALUXE Hotels and Resorts continually creates a unique stay experience that embodies Chinese cultural heritage. With this in mind, we are delighted to be joined by young actor Jingting Bai as our brand ambassador, as his gentle and elegant demeanor perfectly align with the HUALUXE brand. Together, we aim to bring HUALUXE’s Chinese aesthetics to a new generation of travelers, showcasing the charm of Chinese culture.”
      Jingting Bai, Brand Ambassador of HUALUXE Hotels and Resorts, said, “I am thrilled to become the brand ambassador for HUALUXE Hotels and Resorts. In HUALUXE Hotels, the essence of Chinese culture permeates every aspect, from the refined experiences of dining and seasonal transitions to the captivating moments. Join me at HUALUXE to immerse yourself in the timeless beauty of Chinese aesthetics.”
      Embracing Chinese Aesthetics at HUALUXE
      Since its establishment in 2012, HUALUXE has been dedicated to providing guests with a premium hotel experience rich in Chinese cultural characteristics. Upholding the brand’s philosophy of integrating Chinese aesthetics into daily life, HUALUXE aims to create an immersive cultural experience rooted in Chinese beauty, encompassing aspects of clothing, food, accommodation, and HUALUXE Gathering.ADVERTISEMENT
      Clothing: Visually Showcasing Chinese Elegance
      In collaboration with Chinese fashion designer GRACE CHEN, HUALUXE has created a series of new staff uniforms inspired by Chinese cultural aesthetics. The modern designs embody both elegance and resilience, showcasing the beauty of the East in every gesture and conveying the allure of Chinese heritage to guests.
      Food: Experiencing Chinese Etiquette Centered around ‘eat’ and ‘meet’
      HUALUXE has developed a deep understanding of the habits of Chinese travelers, and accordingly offers opportunities for ‘eat’ and ‘meet’ through unique culinary and social experiences. As the partner of the popular TV series ‘Destined’ featuring brand ambassador Jingting Bai, HUALUXE offering themed Chinese afternoon tea which presenting the unique charm of Chinese cuisine through handmade tea snacks. Individual hotels are taking this further, with HUALUXE Xi’an Chanba bringing nationally acclaimed senior tea artist, who also is the long-spout teapot performers, to showcase Chinese tea culture. HUALUXE Shanghai Changfeng Park is introducing the fusion afternoon tea, incorporating Chinese exclusive flavors of tea, soy milk, and traditional Shanghai yogurt into Western-style desserts. HUALUXE Kunshan Huaqiao offers a Kunqu Opera-themed afternoon tea, where guests can experience traditional Chinese cuisine and culture in the brand’s distinctive social space, ‘LUXE Tea’.
      Accommodation: Conveying Elegance with Chinese Aesthetics
      HUALUXE’s revamp its design and architecture features embodies the beauty of Chinese traditional craftsmanship and color palettes through the concept of ‘One stay, one heritage’. The signature F&B highlights the taste and beauty of Chinese culinary culture. Gardenesque scenes showcase the essence of traditional Chinese garden architecture in a natural and relaxed manner, while the spatial sequence presents the aesthetics of traditional indoor architecture. HUALUXE Gathering, meanwhile, conveys the elegance of Chinese social spaces and etiquette. These design features combine to comprehensively present the experience of Chinese aesthetics to guests. Chinese elements further pervade every detail of the stay experience, as HUALUXE collaborated with Chinese ink brush artist Jiu Chen, to incorporates classical Chinese opera into room amenities, including keycards, umbrellas, and paper bags, offering guests a distinctive of Chinese art throughout their surroundings.
      HUALUXE Gathering: Offering Immersive Experiences of Chinese Culture into daily life
      HUALUXE has meticulously created the exclusive “HUALUXE Gathering” to bring Chinese aesthetics and cultural heritage to life. In February, HUALUXE has partnered with QQ Music to present a captivating HUALUXE Gathering livestream concert on QQ music. HUALUXE Nanjing Yangtze River hosted the ‘HUALUXE Gathering’ World Book Day event, inviting guests to enjoy tea, read books, and share the everyday moments of a Chinese aesthetic lifestyle. The ‘Eight refined cultural activities’ serves as a continuation of the HUALUXE Gathering philosophy, allowing guests to experience the essence of Chinese culture on a deeper level. Through immersive experiences such as tea ceremonies, chess matches, musical performances, gardening, savoring the sound of rain, calligraphy, and literary pursuits, guests could appreciate Chinese aesthetics together with fellow enthusiasts.
      HUALUXE Hotels and Resorts currently offers a total of 20 hotels in operation and 22 hotels under construction in the Greater China region. Newly opened hotels include the HUALUXE Nanjing Yuhua, HUALUXE Sanya Yalong Bay Resort, and HUALUXE Guiyang Financial City, covering popular cities and vacation destinations. In the future, HUALUXE will maintain steady development, delving into traditional Chinese culture while bringing an engaging experience of Chinese aesthetics to more destinations.

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      IHG Hotels & Resorts extends partnership with Pride in London for second year

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      TUI ANNOUNCES ANT & DEC AS THEIR ‘HAPPINESS AMBASSADORS’ More

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      Winner of the IATA and AWS Diversity & Inclusion Datathon Announced

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      The Winner
      The SMBC Aviation Capital solution demonstrated a positive correlation between gender balance on airline senior management teams and Environmental, Social and Governance (ESG) scores to a CEO.
      In this proof-of-concept exercise, the winning team developed a data-led model that analyzed airlines across 12 countries, focusing on metrics around financial and ESG performance. The model produced ESG scores that improved the more senior leadership teams were gender-balanced.
      In addition, the winning team came up with the concept of a sector-specific Aviation Gender Equality Index to track performance of the entire aviation value chain in promoting gender equality through policy development and representation.“DEI initiatives drive business results. The SMBC Aviation Capital solution is custom designed to help airline managements measure the impact of a gender balanced management team on a company’s ESG performance. It’s a winning solution that we look forward to seeing in action by airlines as ESG metrics play a growing role in investment decisions,” said Jane Hoskisson, IATA’s Director Talent, Learning, Engagement and Diversity.
      “The datathon provided a fantastic opportunity for those taking part to explore solutions that will help strengthen gender diversity within the aviation sector. The use of data and the value that it brings can be transformational, and AWS was proud to be part of this initiative – congratulations to not just the winners SMBC Aviation Capital, but to all the teams that took part,” said Charlie Anderson, AWS World Wide Public Sector.ADVERTISEMENT“We are delighted that our team had the opportunity to take part in the datathon and to present thoughtful and practical solutions to the challenges we are collectively facing, demonstrating how our people are committed to IATA’s 25by2025 initiative. SMBC Aviation Capital remains devoted to its ESG and gender diversity goals and we look forward to championing industry-wide initiatives in the future, where we can foster innovation and dialogue to create a more inclusive, diverse and sustainable aviation industry,” said David Swan, Chief Operations & Sustainability Officer at SMBC Aviation Capital.
      The Datathon Challenge
      Participants of the 2023 edition of the Diversity & Inclusion Datathon were asked to address one of the following challenges:
      How to demonstrate to a CEO the impact of Diversity, Equity and Inclusion using data and/ or new technologies? Find out more in this video. https://www.youtube.com/watch?v=x8n2eJkZ4hM
      How can airlines redress the gender balance on the flight deck and other technical roles through data and/ or new technologies? Find out more in this video. https://www.youtube.com/watch?v=fAH9Kv72BpQThe Judging Panel
      Submissions for the IATA and AWS Diversity & Inclusion Datathon were evaluated by a panel of experts from IATA and AWS. Key criteria taken into account included the originality of the solution, its applicability in the aviation sector and the va

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      Play Celebrity for a Day at SeaWorld this Summer with the “Ultimate VIP Tour

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      SeaWorld has launched its reimagined, exclusive “Ultimate VIP Tour” at parks across the country. The first-of-its-kind private VIP Tour allows guests the opportunity to feel like a celebrity for a day with a highly tailored experience. Where else in the world can you ride some of the tallest and fastest roller coasters in the country, feed a shark, interact with penguins in their unique habitat, learn how to care for wildlife and meet the rescue team all before lunch?
      “We are introducing the Ultimate VIP Tour as a special combination of personalized education and thrills that will enrich an already great day and turn it into a once-in-a-lifetime experience for the whole family,” said Marisa Thalberg, Chief Marketing and Communications Officer at SeaWorld Entertainment, Inc. “There is so much to do in our parks, but also so much to experience, and learn, and that’s what makes this such a unique opportunity.”
      SeaWorld’s “Ultimate VIP Tour”, available at all parks, blends luxurious convenience and exclusivity, with personal VIP Tour guides for each tour armed with expert knowledge of the parks, opening doors to once-in-a-lifetime animal encounters with unprecedented access to enriching marine conservation education where the wonders and curiosity of the sea are explored firsthand.
      The “Ultimate VIP Tour” offers guests priority access to highly coveted animal interactions only available on a limited basis each day. Experiences range from the ability to touch and feed stingrays, enjoy up-close encounters with dolphins and sea lions, meet and greet penguins, sharks and orcas, and spend time with the rescue teams and dedicated animal care specialists. In addition to these animal interactions available in every park, VIP Tour guests receive priority reservations for special animal interactions only available in individual parks, such as:
      At SeaWorld Orlando, VIP guests can come “face-to-whiskers” with a walrus and meet a new fabulous flippered friend while they slurp fish right from guests’ handsIn San Antonio, guests can swim with sea lions and interact with penguins inside their 35-degree home as they waddle and swim among the rocky cliffs and icy water of this wonderfully naturalistic habitatAt SeaWorld San Diego, get in a wetsuit for an in-water interaction with belugas as animal behaviorists share how they care for and relate to these warm-hearted residents of the cold Arctic watersVIP Tours are now available for booking, with the purchase of a park ticket, with prices starting at $499/per person. Guests can book their VIP Tour online at SeaWorld.com or by contacting SeaWorld’s VIP Concierge Services.ADVERTISEMENTFor more information on SeaWorld San Antonio, SeaWorld San Diego, and SeaWorld Orlando, including park hours, ticket purchases, and Annual Passes, please visit SeaWorld.com. Stay up to date with the latest park updates and information by following SeaWorld on Facebook and Instagram.

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      Make Epic Outdoor Memories on Florida’s Space Coast this Summer

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      Make Epic Outdoor Memories on Florida’s Space Coast this Summer

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      This summer, the Space Coast is your one-stop bucket list destination for epic experiences from the surf to the skies. Learn more at VisitSpaceCoast.com.
      Watch a Rocket Launch from the Beach or your RV – Launches continue to become more frequent on the Space Coast, so there’s a good chance one may happen during a visit. Head to any stretch of the 72 miles of beach for a one-of-a-kind view or rent an RV spot at Jetty Park at Port Canaveral. Pair it with a brew from the Launches and Lagers trail.Experience Bioluminescence – The Indian River Lagoon comes to life with this sparkling phenomenon on summer nights. Dinoflagellates light up when disturbed, leaving the wake from boats and paddles shimmering neon blue and green. Experience this magical spectacle firsthand.
      See a Sea Turtle Lay her Eggs – The Space Coast is one of the top sea turtle nesting locations in the world, making up 75% of all nests in Florida. Take a turtle walk with a sea turtle conservation non-profit and watch a loggerhead lay her eggs up close!
      Kayak at Brevard Zoo – Make time to visit the only zoo in North America with a kayak tour around habitats. See Giraffes, rhinos, and more from this unique view.
      Surf like the Champions – Dubbed the East Coast Surfing Capital, the Space Coast is home to some of the greats, including 11-time World Champion Kelly Slater and Olympian Caroline Marks. Take a lesson on the beach or head to the Intracoastal Waterway to try wakesurfing and kitesurfing.ADVERTISEMENTEnjoy a Fisher’s Paradise – There are multiple ways to fish on the Space Coast. For salt water, try surf fishing straight from the beach or charter an offshore fishing excursion. Head out on an inshore trip on rivers and canals or Headwaters Lake for freshwater fish.
      Take a Bike Ride through Nature – Titusville and Malabar are two of the Florida Department of Environmental Protection’s 17 Trail Towns and bookend the county. For endurance riders, head to Titusville where three long-distance trails converge: Florida Coast-to-Coast Trail, East Coast Greenway, and the St. Johns River-to-Sea Loop. Looking for mountain biking or BMX trails? Visit the Grapefruit Trails down in Palm Bay. Keep an eye out for the many amazing creatures like scrub jays and gopher tortoises that call the Space Coast home.

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      Set Sail and Receive simply MORE™, Oceania Cruises’ New Value Promise

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      Play Celebrity for a Day at SeaWorld this Summer with the “Ultimate VIP Tour More

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      NATIONALLY ACCLAIMED #1 FIELD OF SCREAMS MARYLAND ANNOUNCES MAJOR EXPANSION

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      Field of Screams Maryland, ranked #1 in USA Today’s Best Haunted Attractions in the country, opens Saturday, Sept 23 and runs through October 31, 2023Located in Olney, Maryland, this Hollywood-level production has now gained the attention of the movie industry due to its high-quality sets, props, and custom sounds meticulously designed to deliver an intense fright experience.Due to incredible success and record crowds, Field of Screams Maryland, an immersive Halloween attraction for more than 20 years, has doubled the number of stations of their flagship Super Screams Haunted trail, a one-hour walk through dark, cold, sinister woods, to include over 50 terrifying scenes packed full of custom props, décor, and actors, including Skinner Shack, Infested House, Laser Maze and the all-new Clown Freak Show.
      “Our company’s goal is to deliver high-quality entertainment experiences to our customers that rivals anything you can find in the country,” said Christian Cedillos, Creative Director for Steelhead Events and Productions. “Our commitment to quality, and our growing popularity, has led to more and more opportunities, including an upcoming horror movie based on our Super Screams Trail slated for production this fall.”
      General admission tickets start at $44 and include the Slaughter Factory Haunted House, a high-end haunt experience where every detail has been attended to; the one-hour Super Screams trail with over 50 stations; and a compound with more than 30 bonfires; tasty concessions; and scares and fun for anyone over age 12. Tickets must be purchased in advance at www.screams.org.

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