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      Jet2holidays has announced that its enormously popular ‘Bid for a Break’ campaign will return

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      Jet2holidays has announced that its enormously popular ‘Bid for a Break’ campaign will return for another year, delighting holidaymakers who have been looking forward to its welcome return.  The ‘Bid for a Break’ campaign, which gives holidaymakers the opportunity to bid for their next holiday for as little as just a few pence, has experienced sky-high popularity with a phenomenal number of customers bidding on a break since it launched in August 2021. After being inundated with requests for the popular campaign to return, Jet2holidays has confirmed that ‘Bid for a Break’ will relaunch from 17th April. 
      Through the campaign from the UK’s largest tour operator, over 50 holidaymakers have successfully ‘Bid on a Break’ over the last three years. After being told that they had entered the lowest unique bid, the successful bidders purchased the holiday for the same price as their bid. 
      Other successful holidaymakers have bid on and secured getaways with Jet2holidays to destinations such as the Canary Islands, Greece, Cyprus, Spain, the Algarve, and Turkey, with successful bids starting from as little as 2p. 
      The first holiday to bid on, when the campaign relaunches, is a seven-night holiday for two adults and two children to the Pine Bay Holiday Resort in Izmir.
      The other holidays available to bid on will include: ADVERTISEMENTA seven-night holiday for two adults to the Porto Platanias Luxury Selection in Crete A seven-night holiday for two adults and two children to the Jupiter Albufeira Hotel in the Algarve A seven-night holiday for two adults to the Oludeniz Beach Resort by Z Hotels in Dalaman With a new holiday available to bid on each week, holidaymakers have plenty of opportunity to successfully bid on a break throughout 2023. Bidding opens at 9.00am every Monday and closes at 12pm on a Thursday. 
      To Bid for a Break, all holidaymakers need to do is download the Jet2 mobile app and add in their bid to the nearest pence. If they are the only user to bid that amount and that amount is the lowest, they will purchase the holiday for the same price as their bid.
      Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “Since its launch, our Bid for a Break campaign has been extremely popular with holidaymakers, and we are delighted to announce that it is returning for another year. The campaign is much sought-after, so we have no doubt that customers will be as delighted as us to see it come back and it will prove to be a big hit once again. We know how much UK holidaymakers want to get away from the UK and enjoy a well-deserved holiday in the sunshine. With some fantastic holidays available to bid on every week, we are offering them the chance to do just that for as little as just a few pence. We wish everyone the best of luck and look forward to welcoming the successful bidders on holiday.”
      The Jet2 mobile app can be downloaded for free from the App Store or on Google Play. It can be used to search, book, and manage ATOL-protected holidays and award-winning flights in one handy place. 
      For further information on the campaign, please visit: https://www.jet2holidays.com/bid-for-a-break

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      Explore unique Eid escapes with Holidays by flydubai

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      flydubai, the Dubai-based carrier, is offering passengers special holiday packages for the upcoming Eid Al Fitr holiday break. Passengers can take their pick with attractive deals offered by Holidays by flydubai to a number of exciting destinations on the carrier’s network.
      The Eid escapes special holiday packages include flights and hotel stay and caters to those looking for a relaxing beach retreat, a city adventure or an immersive cultural experience. Eid packages are available for booking by 20 April for travel between 15 April and 23 April 2023 and include return flights and a three-night hotel stay. Per person pricing is based on two adults sharing a room.
      Baku from AED 2,299 per person
      Baku, Azerbaijan’s capital, is best known for its rich history, bustling downtown and some of the best culinary experiences in the region. Featuring stunning architecture and famous for its historical sites including the stone Maiden Tower, Baku is must-see.
      Colombo from AED 2,749 per personADVERTISEMENTThis Sri Lankan city has something for everyone. In Colombo, travellers are spoiled for choice as they can either spend their days relaxing on a beach, explore bustling streets or discover this destination’s rich heritage. ​
      Krabi and Pattaya from AED 2,649 per person
      These two holiday destinations in Thailand are popular among beach goers and adventurers. While Krabi is known for its turquoise waters and magnificent limestone cliffs, Pattaya is unique for its vibrant atmosphere set against beautiful landscapes.
      Maldives from AED 5,449 per person
      The Maldives needs little introduction. Iconic for its pristine white beaches and crystal-clear waters as far as the eye can see, this destination is perfect for some well-needed rest and relaxation this Eid break.
      Yerevan from AED 2,399 per person
      Located in Armenia, Yerevan is famous for its rich history linking back to ancient times and is home to a number of beautiful monuments and temples. Climb the famous Cascade to Victory Park for breathtaking views across the city.
      Holidays by flydubai provides a one-stop-shop where customers can choose from a variety of specially curated holiday packages, including flights and hotels with the option to add on excursions, car rentals and much more.
      To book a special Eid package, please visit: https://holidays.flydubai.com/en/promos/eid-al-fitr-2023

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      Middle East consumers willing to pay more for sustainable, authentic luxury accommodation – ATM 2023

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      Middle East consumers willing to pay more for sustainable, authentic luxury accommodation – ATM 2023

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      Sustainability is becoming an increasingly important consideration within the Middle East’s luxury travel sector, especially in the UAE where 61% of residents say they are willing to pay a premium for more responsible, eco-friendly and sustainable tourism experiences.
      rends and opportunities within the high-end travel segment will represent key focuses throughout the 30th edition of Arabian Travel Market (ATM), which will run from 1-4 May 2023 at Dubai World Trade Centre (DWTC).
      According to YouGov’s Global Travel & Tourism Whitepaper 2023: Luxury travel post-pandemic, one in 10 consumers has stayed in luxury eco-friendly accommodation during the past three years. This trend is especially prevalent among high-income travellers, whose sustainable luxury hotel stays have increased by 50% during the same period.
      The UAE topped global rankings in terms of the value placed on exploring, with almost two-thirds (58%) of respondents reporting that travel has become more important to them since the Covid-19 pandemic. In terms of luxury travel priorities, a quarter of those living in the Emirates are looking for great entertainment, whereas 19% place the biggest emphasis on premium-quality accommodation when booking trips.
      Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “The Middle East has developed an unparalleled international reputation for luxury tourism, with consumers across the region placing a high value on bespoke, memorable and environmentally responsible experiences. This is especially pertinent given ATM 2023’s theme, ‘Working Towards Net Zero’. Industry leaders will be showcasing the innovative ways in which they are delivering luxury, sustainable travel experiences across the Gulf and beyond.”ADVERTISEMENTIn addition to sustainable luxury travel, consumers’ appetite for authentic excursions is also on the rise within this segment. Over half (51%) of affluent tourists have sought more meaningful travel experiences since the pandemic, and more than a quarter (27%) are willing to pay extra for secluded villas and chalets. These figures coincide with growth across the Gulf’s travel industry. By 2028, the value of the UAE’s outbound sector is set to reach $30.5 billion, Saudi Arabia is on course to hit $27 billion, Kuwait is expected to grow to $17 billion, and Qatar is likely to exceed $13 billion.
      Join us at Arabian Travel MarketThe market leading travel and tourism event brings the whole world together in the Middle East. Join us from 1–4 May 2023 in Dubai, UAE.
      Discover ATMPremium travel will be placed under the microscope at ATM 2023, as high-profile names from across the sector gather in Dubai to discuss luxury-related trends, challenges and opportunities during the session entitled, Sustainable Luxury: At What Cost?. Moderated by Joe Mortimer, Editor-at-Large at Destinations of the World News, speakers including Amir Golbarg, Senior Vice President Operations – Middle East & Africa at Minor Hotels; Candice D’Cruz, VP Luxury Brands at Marriott International; and Nadia Ibrahim, Member of the Board of Directors at the UN Global Compact, will discuss a range of industry-critical topics, such as the environmental impact of luxury hospitality and the most effective methods of carbon offsetting.
      ATM 2023 will also see the return of International Luxury Travel Market (ILTM) Arabia 2023, a luxury-focused event dedicated to high-end destinations, premium accommodation and bespoke tourism experiences, which will run on days two and three of the show. The upcoming edition of ILTM Arabia will deliver extensive networking and knowledge-sharing opportunities to participants, as 44 exhibitors engage with a select group of buyers catering to high-net-worth individuals (HNWIs) across the GCC and broader region.
      ATM 2023 will feature an array of exclusive brands from the Middle East’s luxury hospitality segment, including Kerzner International’s Atlantis The Palm and Atlantis The Royal; Jumeirah Hotels & Resorts’ Burj Al Arab; Caesars Palace Dubai; Emaar Hospitality Group; and more. The ILTM Lounge will also host a range of international luxury exhibitors, such as Japan’s Hotel New Otani Tokyo Executive House ZEN; Adaaran Resorts Maldives; Switzerland’s Red Carnation Hotel Collection; France’s Airelles; and The Ritz-Carlton, South Beach in the United States, among others.
      The 30th edition of ATM will explore the future of sustainable travel in line with its theme, ‘Working Towards Net Zero’. Having officially initiated its journey to net zero, the conference programme will explore how innovative sustainable travel trends are likely to evolve, allowing delegates to identify growth strategies within key vertical sectors, while providing a platform for regional experts to explore a sustainable future ahead of COP28, which will take place in November 2023 at Expo City Dubai.
      The conference will also feature a sustainability category at its annual exhibitor awards for the first time. Exhibiting organisations will be recognised based on the extent to which they have considered the environmental impact of their stands, as well as their efforts to reduce their carbon footprint.
      ATM 2023 is held in conjunction with Dubai World Trade Centre and its strategic partners include Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner and Al Rais Travel as the Official DMC Partner.

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      100+ speakers, including industry titans and top visionaries to address hospitality investors at FHS

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      100+ speakers, including industry titans and top visionaries to address hospitality investors at FHS

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      Bringing together government leaders, hotel investors, owners, developers and operators at what is set to be the biggest Future Hospitality Summit (FHS) to date, FHS Saudi Arabia will take place from 7-9 May at the Al Faisaliah Hotel in Riyadh.
      Launched in partnership with Saudi Arabia’s G20 Secretariat in 2020, FHS Saudi Arabia is the most influential hospitality investment conference for industry leaders and senior decision-makers in the hospitality industry of Saudi Arabia and beyond. This will be the sixth industry conference organised by The Bench for the Saudi market. “We are thrilled to be back in Riyadh in May following the overwhelming success of our sold-out 2022 edition, and we’re delighted to be in a new and larger venue this year thanks to our host sponsors Al Khozama Investment Company and Al Faisaliah Hotel,” said Jonathan Worsley, Chairman of The Bench. “The demand for our hospitality events in Saudi Arabia continues to grow and with the Kingdom named as the fastest expanding tourism industry within the G20 countries in the UNWTO Tourism Barometer, there will be so much to share about tourism and hospitality investment and development at FHS Saudi Arabia this year.”This year’s conference theme, ‘Invest in Change’, highlights the importance of the positive change that can be brought forward through the investment in time, intellect and expertise in the hospitality industry to keep up with changing times and trends to better shape the future of the industry.The action-packed three-day conference agenda will include tracks from the Global Restaurant Investment Forum (GRIF) and will have a strong focus on sustainability, innovation, start-ups and human capital development.“Delegates will have over 50 opportunities to network, learn and discuss with sessions that range in format from main stage presentations, ‘hard talk’ interviews and panel discussions to case studies, culinary tours and dedicated networking time,” added Worsley.  The first day is dedicated to the Global Restaurant Investment Forum (GRIF) focused on F&B investment and development in the Kingdom and beyond. This will include GRIF’s signature Culinary Tours featuring LPM, The Brasserie, Mamo Michelangelo, Meraki and Yauatcha in Riyadh. The main FHS programme will kick off with the opening reception hosted by Al Khozama on Sunday evening.

      “We are thrilled to host the next Future Hospitality Summit at Al Faisaliah Hotel. It is an honor to bring together industry leaders and innovators to discuss the future of hospitality and shape the direction of our industry. Our team is excited to showcase our exceptional facilities and provide an unforgettable experience for all attendees. We look forward to welcoming delegates to our property and create lasting memories together,” said Richard Johnson, GM of Al Faisaliah Hotel. The official opening of the 2023 edition of FHS Saudi Arabia will take place on Monday 8 May with welcome remarks by His Highness Prince Bandar bin Saud bin Khalid Al Saud, Secretary General of the King Faisal Foundation and Chairman of the Board of Directors of Al Khozama.Plenary sessions on Monday 8 May will cover a wide variety of topics including the evolution of the Saudi hospitality sector with a market snapshot in the FHS Intelligence Den, a panel discussion on the reinvention of hospitality space, a panel on the use of immersive technologies such as AI and the metaverse, as well as the business of luxury and wellness in a changing world, and a panel discussion on the main theme of the conference where industry leaders will share their insight on how they are investing in change.Ian Wilson, Regional Director of Hospitality for THE LINE, NEOM, will be participating in the panel on the reinvention of commercial spaces and how hotel, retail and F&B sectors are merging to provide more value to customers.In addition, there will be several on-stage interviews including a conversation between Glenn Mandziuk, Chief Executive Officer of the Sustainable Hospitality Alliance, and CNN’s Senior Reporter for Business Arabic, Widad Taleb, about the hospitality industry’s response to climate change; a CEO Discussion on Real Estate Development and Hospitality Masterplans with Chris Lund, Executive Director, Head of Hospitality & Tourism MENA region at Colliers, and a Hard Talk session with Winnie Chiu JP, President and Executive Director Dorsett Hospitality International; Executive Director, Far East Consortium and Chairman of AGORA Hospitality Group and Oliver Bonke, Chief Executive Officer & Chairman of the Board of Management of Deutsche Hospitality on the return of Chinese outbound travellers and their influence on the future of tourismAlso speaking at FHS Saudi Arabia is Eng. Ahmed bin Wasl Al Juhani, Chief Executive Officer of Rua Al Madinah Holding, and he said: “Rua Al Madinah Holding’s flagship project is developing the area on the east of the Prophet’s Mosque in Madinah. The project will add 47,000 hotel rooms, ranging from five-star properties that offer direct views to the mosque, to two-star accommodations that cater to various visitors with different needs and preferences. The project aims to enrich the experience of expected 30 million visitors by year 2030 aligned with the Vision 2030 target.” The first day will conclude with a networking reception at Mansard Riyadh, a Radisson Collection Hotel, hosted by Radisson Hotel Group.Elie Younes, Executive Vice President & Global Chief Development Officer of Radisson Hotel Group, said: “We look forward to welcoming delegates to a networking and relaxing reception at Mansard Riyadh, A Radisson Collection Hotel, our latest Radisson Collection Hotel in the Kingdom. We look forward to seeing everyone there for a memorable evening to relax, have some fun, forge new relationships, and strengthen existing ones.”The final day of FHS Saudi Arabia will focus on the future of hotel investment and development. Topics that will be tabled include attracting investment in the hospitality industry to accelerate growth and fuel a sustainable future; destination and hotel development in Saudi Arabia; the evolution of investing in holistic hospitality and activating innovation; acceleration and investment and urbanisation, and the development of new cities, to name but a few.In addition, there will be a panel discussion with industry leaders, including Aseel Bondagjy, Hotel Talent Development Lead at NEOM, and Mae Al Mozaini, Founder & CEO of The Arab Institute for Women’s Empowerment-Nusf, on how to motivate the next generation of employees, where to educate them, and the sources of talent acquisition, as well as two on stage case studies that will cover lifestyle funds in the Kingdom and how the public and private sector are working together to enable Vision 2030 in Saudi Arabia.FHS Saudi Arabia will conclude with a visit to Diriyah Gate, a seven square kilometre mixed-use historic, culture and lifestyle destination, set to become the Kingdom’s historic and cultural heart.New this year – Battle of the BrandsNew at FHS Saudi Arabia this year is the ‘Battle of the Brands’, judged by an esteemed panel of judges and a unique opportunity for hotel operators and entrepreneurs to present their new brands to the Saudi market. Research indicates that Saudi hotel owners and developers are seeking fresh brand concepts to complement existing brands that are already in the market. This will be the ultimate platform for innovative and sustainable hotel concepts to showcase their brands that have yet to launch in the exciting hospitality landscape of Saudi Arabia. For the first time at FHS Saudi Arabia – Start Up DenThe Bench is passionate about supporting start-ups and providing an opportunity for entrepreneurs to pitch their business model to a senior panel of judges and investors. Following the success of the Start Up Den at FHS in Dubai last September, this will be the first time that start-ups have the opportunity to pitch their business to industry delegates in Saudi Arabia. Prizes include incubation through STA providing workplaces within the Saudi hospitality industry. Register here. https://share.hsforms.com/1kQDpXCuIRmmnQcThDpTlkg8nd8z
      For more information on the 2023 FHS event series please visit https://www.futurehospitalitysummit.com/ADVERTISEMENT

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      Qatar Airways Holidays Launches Ultimate Travel Packages for the Formula 1® Qatar Grand Prix

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      Qatar Airways Holidays Launches Ultimate Travel Packages for the Formula 1® Qatar Grand Prix

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      Qatar Airways, the Global Partner and Official Airline of F1®, in partnership with Qatar Airways Holidays, announced this weekend the launch of its exclusive travel packages for the upcoming F1® races this season. The travel packages allow fans to be up-close to high-octane action, and exclusively enjoy unique experiences including pit lane walks, guided track tours, and special events with select F1® drivers.
      Fans have a one-of-a-kind opportunity to purchase an array of flexible packages for all of the 2023 F1® race destinations, including the forthcoming Azerbaijan Grand Prix, Crypto.com Miami Grand Prix and Qatar Airways Gran Premio del Made in Italy e Dell’Emilia-Romagna. In addition, the airline’s Privilege Club members can also earn Avios points – the world’s leading loyalty rewards currency, based on the total value of these Ultimate F1® Fan Travel Packages.
      Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “We are thrilled to introduce our F1® Travel Packages to motorsports fans around the world. We have worked hard to create these affordable packages that offer unbeatable value. The Formula 1® Qatar Airways Qatar Grand Prix packages offer fans the additional experience to attend the superlative Geneva International Motor Show that is taking place in Qatar from 5-14 October. The access to the most highly anticipated auto show of the year makes the Qatar Grand Prix Travel Package a guaranteed unforgettable experience and the most affordable travel package for fans.”
      From start to end of their journey, the packages are designed for fans to enjoy a seamless motorsport extravaganza, with the inclusion of return flights, hotel accommodations, F1® Paddock Club or Grandstand race tickets, and much more. Motorsport enthusiasts planning to attend the Formula 1® Qatar Airways Qatar Grand Prix 2023 are encouraged to purchase the Early Bird Offer by 31 May 2023. To guarantee this unique personalised experience, fans can choose their most convenient travel package, with prices starting at $1,110 USD, by visiting: qatarairways.com/F1
      Qatar Airways as a brand is committed to supporting sports globally, helping fans travel to their favourite events around the world. The airline is the Official Airline of Concacaf, Paris-Saint Germain, The Royal Challengers Bangalore, the IRONMAN and IRONMAN 70.3 Triathlon Series, the United Rugby Championship (URC) and European Professional Club Rugby (EPC), the Global Kitesports Association (GKA) and GKA Kite World Tour, and multiple other disciplines including Australian football, basketball, equestrian, motor racing, squash, and tennis.ADVERTISEMENT

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      Hong Kong to Host Asia’s 50 Best Bars 2023

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      Asia’s very best bartenders, mixology experts and drinks industry talent will gather in Hong Kong this July as the city hosts Asia’s 50 Best Bars
      Asia’s very best bartenders and drinks industry talent will gather in Hong Kong this July as the city hosts Asia’s 50 Best Bars awards ceremony, one of the region’s most authoritative and prestigious surveys of cocktail tastes and trends. For its 2023 edition, the annual awards have partnered with the Hong Kong Tourism Board to bring the event to the city for the very first time on 18 July 2023.
      “We are delighted to host this year’s edition of Asia’s 50 Best Bars in July, one of the region’s most significant celebrations of hospitality, which further affirms Hong Kong’s position as Asia’s foremost hub for cocktail experiences. We look forward to inspiring the region’s best bar talent with what Hong Kong has to offer.” Dr Pang Yiu-kai, Chairman of the Hong Kong Tourism Board, says.
      Mark Sansom, Director of Content for Asia’s 50 Best Bars, says, “We are very excited to host the awards in Hong Kong this year. The city has one of the most dynamic and diverse bar scenes in Asia, and despite tight border controls in the last three years, it continues to lead with amazingly innovative bar experiences. By bringing the biggest event on Asia’s bar calendar to Hong Kong, wehope to shine the spotlight back on the city’s vibrant nightlife and contribute to driving travel and tourism.”
      Hong Kong is a breeding ground for cocktail-making talent and an ideal location for exchange of ideas among industry leaders. Eight Hong Kong bars are featured on Asia’s 50 Best Bars 2022. In the top three, two of which are bars proudly born and bred in Hong Kong, including Mexican inspired bar COA in the No.1 spot, and Argo, at No.3, which serves creative cocktails using Asian sourced ingredients.

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      Emirates’ A380 lands in Morocco

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      The aircraft was received by Khalfan Al Salami, Country Manager, Morocco, along with a host of dignitaries including Alasri Al Dhaheri, the UAE ambassador of Morocco, Omar Abdulrahman Al Tunaiji, UAE Consul General of Morocco, Alarby Bin Ebrahim, Public relations Manager, and Abdalhaq Mazrour, Airport Director, Morocco.
      Emirates’ iconic flagship A380 yesterday landed at Mohammed V International Airport in Casablanca, signalling a better way to fly between Dubai and Casablanca, as well as increasing travel demand in and out of Morocco.Passengers onboard the first A380 to Morocco were in for an extra tinge of excitement as the superjumbo was dressed in a special livery marked for the occasion. The aircraft sported the Museum of the Future Livery, Dubai’s newest definitive marvel, architectural icon and centre for pioneering concepts and ideas.
      The daily A380 service replaces the existing Boeing 777-300ER aircraft currently used between Dubai and Casablanca. Emirates flight EK 751 takes off from Dubai International Airport at 07:30hrs and lands in in Casablanca at 11:55hrs. EK 752 departs Casablanca at 1445hrs, arriving in Dubai at 0115hrs the next day.
      The aircraft was received by Khalfan Al Salami, Country Manager, Morocco, along with a host of dignitaries including Alasri Al Dhaheri, the UAE ambassador of Morocco, Omar Abdulrahman Al Tunaiji, UAE Consul General of Morocco, Alarby Bin Ebrahim, Public relations Manager, and Abdalhaq Mazrour, Airport Director, Morocco.
      Emirates has been flying to Morocco for 21 years and the return of A380 services underscores its long-standing commitment to the country, boosting inbound traffic and supporting the tourism recovery of the country. Casablanca continues to be a popular leisure destination on the Emirates’ net, and the upgrade of services to an A380 will provide travellers more opportunities to connect to the Moroccan capital, as well as provide customers more connectivity to Dubai and beyond to cities through Emirates’ extensive global network. Passengers travelling on the first A380 are coming from the Middle East, South and South East Asia, South Africa, Australia and New Zealand. Travellers flying from Casablanca to Dubai served by the A380 can enjoy seamless connectivity to its global network of 140 destinations.
      First and business class customers can also take advantage of the recently launched Chauffeur Drive services launched in Morocco to enjoy a smooth, seamless, door-to-door experience in an immaculately presented vehicle with total comfort and privacy.ADVERTISEMENTThe Emirates A380 experience remains highly sought after by travellers offering 14 First Class suites and 76 lie-flat seats in Business Class. Customers travelling to and from Casablanca can look forward to enjoying its spacious and comfortable cabins, signature products that offer travellers the best experiences in the sky like the Onboard Lounge, First Class suites, Shower Spa and an award-winning inflight entertainment system that includes more than 5,000 channels of on-demand entertainment.
      The airline has been accelerating the deployment of its flagship A380 aircraft in line with growing demand for air travel. Currently, Emirates’ A380 is deployed to 43 destinations including Dubai with plans to expand to several other cities in the coming months.

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      Lufthansa Group aid organization expands project portfolio with 8 new projects

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      Help alliance, the aid organization of the Lufthansa Group, is further expanding its global commitment and is supporting a total of 8 new aid projects this year.For the first time, projects in Namibia, Syria and the Dominican Republic will be supported. In total, help alliance is now active in 28 countries with 52 projects and is making an important contribution to the Sustainable Development Goals (SDG) of the United Nations.
      Among the new projects are three initiatives that were developed in close cooperation with the Lufthansa Group airlines Eurowings Discover and Edelweiss Air. “The involvement of the airlines through their own aid projects strengthens the sense of community of the entire Group and shows that there is great motivation to work across the board for disadvantaged children and young people,” says Andrea Pernkopf, Managing Director of help alliance.
      In addition to its long-term projects, help alliance is also stepping up its emergency relief in crisis areas such as Ukraine or the earthquake-stricken regions of Turkey and Syria. With needs-oriented emergency aid and reconstruction measures, the organization supports the affected people quickly and effectively.
      “As an aid organization of the Lufthansa Group, we are proud to further expand our project portfolio and to support people in need. Our work contributes to promoting high-quality education (SDG 4) and decent work and economic growth (SDG 8) in accordance with the United Nations Sustainable Development Goals (SDGs) in countries of the Global South, but also in Europe,” emphasizes Pernkopf.
      As usual, the projects of help alliance are proposed by employees of the Lufthansa Group and supervised on a voluntary basis. Since its foundation in 1999, the aid organization has been working for sustainable social development in the project countries and is committed to helping disadvantaged children and young people worldwide.ADVERTISEMENTFor detailed information about the 8 new help alliance projects, visit http://www.helpalliance.org, including:
      Arusha, Tanzania: School of the Future.In the project region, many children live in difficult and poverty-stricken circumstances. To help these children and at the same time to develop the community, an innovative school center is to be built with a special focus on sustainability, environmental protection and integration.
      Masaka, Uganda: Entrepreneurship ProgramTo counteract the difficult labor market situation in Uganda, teachers are being trained at 12 secondary schools to introduce young people to entrepreneurship, develop product ideas with them and support them in setting up their own businesses.
      Puerto Plata, Dominican Republic: Lilis SchoolIn 1992, Florencia “Dona Lili” Bonilla founded the Colegio Enriquillo in a poor suburb of Puerto Plata with the aim of providing the children living there with access to a high-quality education that would pave the way to a university degree. The school building, which had fallen into disrepair, is now to be rebuilt.
      Katutura, Namibia: Afternoon careThe construction of new premises, the provision of school materials and school meals for disadvantaged children will relieve the burden on teachers and parents and create an improved learning environment for all students.
      Costa Maya, Mexico: Plastic collectorsOver the past 20 years, coastal pollution in southern Mexico has increased dramatically. Plastic waste washes up on the beaches every day, severely affecting flora and fauna. Local fishermen are to be motivated to collect old plastic from the seas. This is then recycled and reused as new plastic material. For this social and environmentally friendly approach, the project partner Tide Ocean 2022 was awarded the Swiss Ethics Award.

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