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      The World’s Biggest Wavepool Is Coming to Abu Dhabi

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      A new project from Modon Properties has been announced, located on Abu Dhabi’s Hudayriyat Island, and featuring what they’re calling the world’s “largest man-made wave pool.”
      “Set to open by the end of 2023, Surf Abu Dhabi will be the biggest and most advanced artificial wave facility in the world. Designed in partnership with Kelly Slater Wave Co., the landmark destination will offer a high-performance surfing experience, featuring the world’s longest ride, biggest barrel, and largest man-made wave pool. Underscoring Abu Dhabi’s sporting and leisure credentials, the exclusive surfing complex seeks to attract everyone from beginners to pro-surfers. Surf Abu Dhabi will provide an ideal location to host major international events and will play a major role in developing the surfing community locally, regionally, and globally.”
      Specifics on just how big the pool will be, and the size of the waves it will be able to produce, are still scarce. However, per a report from TimeOut, the pool will span 51 million square meters. The Surf Ranch in Lemoore, CA is reportedly 2,300 feet long – that’s only 700 meters.
      So, it’s bigger. Much bigger. You do the maths.

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      Etihad Airways partners with Mission: Impossible – Dead Reckoning Part One

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      Etihad Airways partners with Mission: Impossible – Dead Reckoning Part One

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      Etihad Airways is teaming up with Paramount Pictures to celebrate the theatrical release of the highly anticipated feature film Mission: Impossible – Dead Reckoning Part One.
      The next installment of the epic action franchise, written and directed by Christopher McQuarrie, will be released globally beginning 12 July. Among other locations, the movie was also shot in Abu Dhabi, Etihad’s home city
      You can catch a glimpse of the iconic sand-dunes of the Liwa desert as well as Midfield Terminal, Abu Dhabi’s upcoming new flagship airport terminal and Etihad’s future home in the latest movie trailer.
      From June to August, guests flying in Etihad’s First and Business cabins will be treated to a cinema style Movie Snacks menu and indulge in themed mocktails such as Mission Accomplished, Undercover Sipper, Secret Agent and Thyme’s Up. All Etihad guests will enjoy inflight entertainment featuring Mission: Impossible content.
      In addition to the onboard experience, Etihad will be celebrating the film’s release with a co-branded marketing campaign featuring bespoke content and flight specials with self-destructing offers. Fans around the world will get to travel on their next mission with a movie themed experience.ADVERTISEMENTLater in the year, guests travelling on Etihad will be able to experience a dedicated Mission: Impossible channel on E-BOX, its inflight entertainment service. The channel will feature all seven of the Mission Impossible series as well as exciting behind-the-scenes content.
      Amina Taher, Vice President Brand, Marketing and Sponsorships, Etihad Airways, said: “The Mission Impossible blockbusters are a phenomenal series and we’re incredibly proud to partner with Paramount Pictures to showcase Etihad and Abu Dhabi to the world. We are thrilled to be able to give millions of guests the opportunity to enjoy the Mission Impossible films during their Etihad flight and to showcase the film across our global network.”
      Irene Trachtenberg, SVP, Worldwide Marketing & Partnerships, Paramount Pictures, commented: “We are happy to partner with Etihad and to shoot in Abu Dhabi once again. Having Etihad aircraft and cabin crew authentically in the movie celebrates our appreciation of the warm welcome Abu Dhabi gave to our production. Our partnership with Etihad will help to reach Mission: Impossible fans globally as they can watch the previous Mission: Impossible movies on the inflight entertainment as they fly to, from or through Abu Dhabi on their own missions.”
      This is the third time the blockbuster movie series has chosen the UAE as a location, with Mission Impossible: Ghost Protocol being the first of the franchise to be filmed in the country in 2011.
      Abu Dhabi is now a popular location for movie makers having attracted Hollywood blockbusters and independent filmmakers from across the globe in recent years. The film industry in Abu Dhabi has seen significant growth thanks to the Abu Dhabi Film Commission and its investment in cutting edge production facilities and infrastructure.Abu Dhabi’s diverse landscapes offer captivating and inspiring backdrops for cinematography, ranging from the modern, skyscraper filled skyline to the expansive deserts and sand dunes featured in the Mission: Impossible – Dead Reckoning Part One trailer.

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      UNWTO AND OXFORD SDG IMPACT LAB PARTNER AROUND BETTER TOURISM GOVERNANCE

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      Public, private and academic sectors uniteIn line with Sustainable Development Goal 17 on partnerships for development, the ESG Framework for Tourism Businesses project brings together leading businesses and top scholars with the multilateral system to co-design a measurement tool that is meaningful and feasible for improved monitoring how tourism businesses impact, and depend on, people, planet and prosperity. UNWTO and Oxford University will carry out a comprehensive mapping of current work, interview pioneering businesses in the accommodation and reservation services industries, and further research and development.
      Based on this work, UNWTO plans to issue a first beta version of the ESG Tourism Framework for accommodation and reservation services, with a view to extending it into additional tourism industries over 2024 and launch the finalized, agreed version for global uptake.
      UNWTO Executive Director, Zoritsa Urosevic, said “By drawing on the power of international consensus – based on the forthcoming UN Statistical Framework for Measuring Sustainable Tourism (MST) – the ESG Framework for Tourism Businesses will provide a comparable and relevant set of indicators for tourism industries. It will empower private and public sectors with more robust data to shape innovative policies, transform business models and promote better tourism governance”.
      “The ESG Framework brings together the University of Oxford’s world class academic research with the international consensus-building ability and expertise of the UNWTO.  Ensuring that this strategic approach is matched with real-world testing and consultation with industry experts, such as easyJet holidays, this project is uniquely placed to bring about meaningful impact in the sustainable tourism sector,” said Professor Alexander Betts, University of Oxford’s Local and Global Engagement Officer
      Matt Callaghan, easyJet holidays’ Director of Customer & Operations, said: “We have big ambitions when it comes to making sustainable holidays mainstream and we’re committed to playing our part in supporting better tourism governance. So, as the SDG Impact Lab’s founding partner we’re delighted to be supporting the Lab’s work with the UNWTO, to develop a first of its kind environmental, social and governance framework for sustainable tourism.ADVERTISEMENTActionable data for real impactIn tourism, as in other sectors, the challenge often lies not in a lack of data, but rather in the absence of common and harmonized approaches to organizing data, especially given the complexity of numerous existing initiatives. This hinders the ability to benchmark performance across businesses and to communicate progress of the sector with policy makers. It can even undermine stakeholder confidence.
      By applying internationally recognized statistical approaches, this project aims to establish a fundamental level of consensus and alignment in business disclosures, enabling more consistent reporting that is comparable:
      Between businesses within the tourism sector,Between tourism businesses and those in other economic sectors, andBetween business level-data and public-level (national and subnational) data.Moreover, the ESG Framework will demonstrate the potential of supplementing business–level data with national and global tourism statistics, for more holistic and cost-effective ESG disclosures that make the most of available information.
      Developed under the umbrella of the UNWTO Statistical Framework for Measuring the Sustainability of Tourism (SF-MST), applicable to countries and destinations worldwide to guide the production of reliable and comparable data of tourism’s economic, social and environmental aspects, the ESG Framework for Tourism businesses will bring the benefits of consensus and harmonization also to the private sector.

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      Premier Inn launches four-day flash sale, with rooms from AED110

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      Jamaica Number One Caribbean Destination in Growth for Delta Vacations

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      As Jamaica’s tourism sector continues its robust recovery, the island has been dubbed the number one Caribbean destination for Delta Vacations in terms of growth. With over fifty years in business, Delta Vacations, a Delta Airlines company, is one of the largest vacations providers in the United States. Delta Airlines is a major airline out of the United States and is a legacy carrier.
      The announcement, which follows the island’s double-digit growth in terms of demand and outpacing one of its major competitors, Mexico, was shared during a high-level meeting with Minister of Tourism, Hon Edmund Bartlett and Senior Executives of Delta Airlines at their headquarters in Atlanta yesterday (June 13).
      “Jamaica’s tourism products and offerings continue to be top of mind for consumers of our major airline partners like Delta. Coming out of the pandemic, we have seen the demand for Jamaica grow as people search for the real and authentic experiences that we have to offer. It is truly gratifying to see that this growth is evident amongst our key tourism partners and will allow for further discussions for additional seats and routes,” said Minister Bartlett.
      The meeting with Delta airlines Senior Executives, forms part of an overarching marketing blitz led by Minister Bartlett and his team, with a series of tourism engagements in the United States, the country’s largest source market.
      Atlanta is one of the major cities from which Jamaica welcomes a large influx of American visitors. It also has a strong Diaspora that usually choose to return to Jamaica to vacation and spend in the destination. Data from Delta airlines has also indicted that seats to Jamaica are up ten percent for the upcoming summer, which will add to the very favourable projections as the best summer for the destination.ADVERTISEMENTMr. Bartlett and his team of senior tourism officials have also engaged with other critical stakeholders in New York and Miami to ensure the sector leverages the strong projections for summer.
      “Our discussions also explored the possibility of multi destination experiences through Delta’s long-haul routes that coincide with our target for emerging markets like India and Africa. We are looking at visitors from countries opting to make Jamaica a destination spot through these routes,” said Minister Bartlett.

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      Honda Aircraft Company Announces Plan to Commercialize New Light Jet

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      Honda Aircraft Company has announced that it will commercialize the HondaJet 2600 Concept, an all-new light jet that was first introduced at the 2021 NBAA Business Aviation Convention & Exhibition (NBAA-BACE).
      The company also said it will target type certification in 2028 for the new light jet, which represents a new product line for Honda Aircraft Company and will be offered alongside its existing very light jet model, the HondaJet Elite II.The new light jet program has garnered a positive market reaction since its introduction at the 2021 NBAA-BACE. The new aircraft will surpass the performance, comfort, and efficiency of typical light jets by providing a medium-sized jet experience. It is designed to be the world’s first light jet capable of nonstop transcontinental flight across the United States, with a quiet and spacious cabin suited for long-range travel and the ability to accommodate up to 11 occupants. The aircraft is also designed for single-pilot operation.
      Additionally, based on the commitment of Honda Aircraft Company to reducing carbon emissions, the new light jet will deliver unparalleled fuel efficiency, with up to 20% better fuel efficiency compared to typical light jets, and over 40% better fuel efficiency than medium-sized jets during a typical mission.
      “The commercialization of our new light jet represents Honda’s next chapter of skyward mobility, which further expands the potential of people’s lives,” said Hideto Yamasaki, President and CEO of Honda Aircraft Company. “By building on the expertise behind our technological innovations, we will accelerate the development of the program with sustainability a key element throughout.”
      Honda Aircraft Company has identified critical suppliers for the new light jet, entering into strategic supplier agreements with Aernnova for aerostructures and components, Garmin for avionics, Spirit AeroSystems for the fuselage, and Williams International for engines. Honda Aircraft Company is finalizing engineering designs for the new light jet, with fabrication activities underway.ADVERTISEMENTFor inquiries, please visit HondaJet.com

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      Spirit Airlines Celebrates 30 Years in Orlando

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      Connect With the Waters Campaign – Miami Beach

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      Miami Beach Visitor and Convention Authority – Miami Beach is home to world-famous beaches and waters, serving as a destination that provides inspiration, motivation, relaxation and experiences that allow visitors to immerse themselves in the power of the area’s waters. From organized beach clean ups that give back and mindful yoga practices along the shoreline to activities including paddle boarding, kite surfing, jet skiing and fishing, the Miami Beach Visitor and Convention Authority is working with local businesses to showcase the many ways summers visitors can Connect With the Waters this season. Those looking for water-centric vacation inspiration can follow @experiencemiambeach on Instagram to meet Miami Beach-based leaders and companies including Clean Miami Beach, Warrior Flow Yoga, Boucher Brothers, BouYah Watersports and more through the new campaign.
      “The Connect With the Waters campaign spotlights the crown jewel of Miami Beach, our stunning waters, and takes a deeper dive into the teams dedicated to providing memorable experiences while working to preserve the natural surroundings for our community and visitors to enjoy,” says Christopher Rollins, Chair of the Miami Beach Visitor and Convention Authority (MBVCA). “We know travelers are looking for unique ways to Connect With the Waters of Miami Beach and we’re proud to feature a selection of options that allow for active or passive experiences to immerse in the beauty, calm and thrill of our waters.”
      Connect With the Waters uncovers the varying ways those visiting for business or pleasure can experience the power of Miami Beach’s waters. The campaign features a variety of businesses with the content now live @experiencemiamibeach on Instagram featuring Clean Miami Beach, a non-profit dedicated to bringing awareness to the harm of single-use plastics and opportunities to make a hands-on impact while on Miami Beach, and Miami Beach-based Warrior Flow Yoga, a welcoming and inclusive practice that brings people together for yoga and fitness with Miami Beach as the backdrop. Rooted in reflection and empowerment, they provide mindful practices including personal, group and signature full moon flows. Upcoming videos will cater to thrill seekers who can Connect With the Waters through active options like jet skiing, parasailing, paddle boarding and kayaking with BouYah Watersports and those who prefer to relax and take in the sights and sounds of the water on from the comfort of a beach chaise will find solace with five-star, oceanfront service courtesy of Boucher Brothers.
      “Miami Beach is home to small and family-run businesses that deliver memorable activities. We know seeing is believing and our new social campaign invites future travelers to learn more about the best ways to Connect With the Waters through dynamic content,” adds Grisette Marcos, Executive Director of the MBVCA. “As our social following continues to rapidly grow, we are focused on bringing fresh information and experiences to the forefront of our communication efforts through social platforms and enhancing our itineraries found in the new EXP Miami Beach Tours app that is now available for download.”
      To view the current Connect With the Waters campaign videos, visit www.instagram.com/experiencemiamibeach and view the MB Waters highlights section on the main profile page. Download the new EXP Miami Beach Tours APP now available on Apple and Google.ADVERTISEMENT

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      Saudi Arabia to invest further US$800bn into tourism in order to hit targets

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      Saudi Arabia’s Tourism Minister, HE Ahmed Al-Khateeb revealed that the Kingdom is investing US$800 billion in the sector over the next ten years.
      Speaking at the 10th edition of the Arab-China Businessmen Conference on Sunday, Al-Khateeb said that travel and tourism counts for 4.5 percent of Saudi Arabia’s GDP, marking an increase from three percent in 2019.
      Saudi Arabia spends US$110 billion to become world leader in luxury hotelsKingdom of Saudi Arabia is currently developing or planning more than US$1 trillion worth of real estate and infrastructure projects, which includes 315,000 hotel rooms. US$110 billion of that figure is solely for hotels, most of which are luxury properties.
      These ambitious initiatives align with the country’s Vision 2030 strategy. Over the next four to five years, the number of hotel rooms is projected to nearly double to approximately 200,000. By 2028, at least 50 percent of the proposed supply is expected to be operational, as some existing properties make way for newer, more competitive, and appealing hotels and resorts.
      Leading real estate consultancy Knight Frank, asserts that KSA is poised to showcase its vision of an ultra-modern future to a global audience. The country’s real estate landscape will undergo a transformative shift, redefining tourism, living, and lifestyle. A diverse array of giga and mega projects will play a significant role in achieving this goal.ADVERTISEMENTKnight Frank’s research on KSA hotels, excluding the giga projects, reveals that there are currently 129,000 hotel and serviced apartment rooms in the country. By 2030, this figure is expected to increase by more than 60 percent to reach 212,000 rooms in various sectors, including 5-star, 4-star, 3-star, and below, as well as serviced apartments.
      The development cost for 4-star properties alone amounts to almost half of the total investment of $21.3 billion. Furthermore, the Kingdom’s giga projects contribute to nearly 73 percent of the hotel supply pipeline, resulting in a 62 percent surge in the number of 4- and 5-star hotel rooms by the end of the decade.
      Saudi Tourism Authority says “tourism is the new oil” as 100 million visitor target is raisedSaudi Arabia will increase the 100 million visitor target it set as part of the Saudi Vision 2030 programme.
      The number was first set in 2016 when the Vision was first announced, however, in 2022, the Kingdom welcomed 77 million domestic travellers and 16.5 million international, adding up to 93.5 million.
      Dubai, the region’s longstanding tourism leader, has 14.5 million international visitors in 2022.
      As the 100 million mark was almost reached eight years ahead of schedule, Saudi Tourism Authority’s (STA) CEO Fahd Hamidaddin said the goal post will move.
      Source: Hotelier Middle East

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      Viadi acquires Edge Retreats

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      Viadi has announced the acquisition of global luxury villa rental marketplace, Edge Retreats for an undisclosed sum.
      Based in London, venture-backed Edge Retreats was founded in 2013 and has a portfolio of 6,500 villas across over fifty countries. Edge Retreats was recently named as one of Skift’s 250 most influential companies in the short-term rental space.
      This marks the third acquisition for Viadi after it purchased a majority stake in Caribbean-focused villa specialist, WhereToStay.com in January this year and experiential tour operator, Explorations Company in 2022.
      Oli Corkhill, Co-Founder, Viadi said: “I’ve followed Edge Retreats since inception and they have an impressive portfolio of properties around the world, especially in Europe. WhereToStay.com and Edge Retreats are highly complementary, and this latest acquisition will propel the business across both sides of the Atlantic. Adding the Edge Retreats properties to the mix will see the overall portfolio of vacation rentals within Viadi approaching 10,000 properties globally.”
      Aurelie Lepercq, CEO, Edge Retreats added: ‘‘We are pleased to see Edge Retreats join a collective of such successful luxury vacation rentals and travel brands. Over the years, Edge Retreats has achieved tremendous growth and presence with 6,500 properties across 164 destinations, serving a valued global base of affluent and ultra-affluent clients in 74 countries. We look forward to becoming part of the Viadi Group and WhereToStay.com’’ ADVERTISEMENTThom Dunaway, Founder of WhereToStay.com added: “Making this acquisition so early in this next chapter of the WhereToStay.com story is pivotal and allows us to bring product in Europe and the rest of the world to our largely North American based clients whilst attracting more guests globally. We’ve built a highly efficient technology platform over 25 years with unique business logic that will stand us in good stead as we grow the portfolio and client base.”
      Viadi will now be looking to capitalise on its growing client base by encouraging loyalty across the collection of brands whilst always on the lookout for further expansion opportunities in new and existing markets as well as exploring growth in other specialisms within the travel industry.
      Viadi Group SAViadi has a growing collection of high-end, specialist, vacation rental and travel companies all focused on delivering exceptional holidays for affluent clients globally. The company has four hubs in the United States, United Kingdom, Switzerland, and the United Arab Emirates. The name “Viadi” comes from the Rätoromanisch for travel or journey.
      Edge Retreats LimitedEdge Retreats® is a global luxury vacation rental platform pairing a discerning clientele with ultra-luxury homes in exclusive vacation destinations worldwide. From the Côte d’Azur to Lake Como, Turks and Caicos to the Swiss Alps, Edge Retreats® provides elite travelers with access to private retreats in more than 50 countries. The company’s portfolio of unparalleled estates includes lavish designer homes, private islands, estates and castles, ski chalets and beachfront properties. Bespoke services include bookable private chefs, nannies, super-yachts, and other highly coveted experiences for affluent individuals. Edge Retreats® creates unforgettable memories for its clients at the World’s most preeminent properties and are proud to be developing technology for the future of luxury travel. For more information visit edgeretreats.com .

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