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    USTOA makes statement on lift of US pre-departure Covid testing

    Terry Dale, president & CEO of the United States Tour Operators Association, released the following statement: “USTOA applauds the Administration’s announcement lifting its requirement for pre-departure COVID-19 testing. The pre-departure testing requirement for international air travelers has depressed a significant amount of travel to the U.S. and hasn’t provided any meaningful benefit to public health for some time. Removing the pre-departure testing requirement will incentivize vaccination, increase demand for international travel to and from the U.S., and better align passenger aviation entry requirements with those at U.S. land border points of entry and other major travel-trade partners abroad. USTOA remains committed to working with the Administration to ensure a safe, expeditious reopening of international travel.”
    Dale added that the long-awaited announcement is particularly timely as USTOA plans to bring a delegation of members to Washington, D.C., for its Annual Congressional Caucus on June 14 and 15.
    Representing nearly $19 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow 9.8 million travelers annually unparalleled access, insider knowledge, peace-of-mind, value, and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business.  As a voice for the tour operator industry for 50 years, USTOA also provides education and assistance for consumers and travel agents.

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    Travel & Tourism set to inject over $2.6 billion into U.S. economy

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    World Travel & Tourism Council welcomes decision to remove testing for travellers More

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    Travel & Tourism set to inject over $2.6 billion into U.S. economy

    The latest Economic Impact Report (EIR) from the World Travel & Tourism Council (WTTC), which represents the global Travel & Tourism private sector, reveals that the U.S. Travel & Tourism sector is projected to contribute over $2.6 billion in gross domestic product (GDP) to the U.S. economy over the next decade.
    By 2032, the U.S. Travel & Tourism sector is expected to make up 9.2% of the entire U.S. economy based on an average annual growth rate of 3.9% – nearly double the anticipated 2% growth rate of the U.S. economy overall.
    According to the forecast, produced in partnership with Oxford Economics, between 2022 and 2032, jobs in the U.S. Travel & Tourism could grow at an average rate of 3.9% annually, representing a 47% increase from 2022 expected job levels.
    Whilst the global tourism body welcomes the new National Travel and Tourism Strategy, which aims to ensure the future growth of Travel & Tourism in the U.S. and create new jobs, WTTC says only immediate action now can secure the long-term recovery of the sector and create more than 6.3 million jobs over the next decade.
    For 2022, WTTC projects that the sector’s GDP contribution will grow by more than 42% versus 2021, reaching more than $1.8 billion by the end of this year and accounting for 7.6% of the entire U.S. economy.ADVERTISEMENTBy year-end, the global tourism body forecasts that employment in the sector could increase as much as 28%, reaching 13.5 million jobs nationwide, from a high of 16.8 million in 2019.
    INTERNATIONAL VISITOR SPEND MAY STALL U.S. SECTOR RECOVERY
    “The long-term recovery of the U.S. Travel & Tourism sector looks positive, bringing more than 6 million new jobs to the U.S. economy over the next 10 years,” said Julia Simpson, WTTC President & CEO. “But the landscape is highly competitive, and the U.S. is losing out on international visitors.”
    Simpson continued: “Full recovery of Travel & Tourism relies on a significant rebound of international travel. While the new National Travel and Tourism Strategy is a step in the right direction, 2021 was another difficult year for U.S. economy and the millions of livelihoods who rely on it.
    “Many countries’ Travel & Tourism sector is bouncing back to pre-pandemic numbers next year, but the U.S. is not expected to recover until 2025.”
    Despite strong projected growth in employment and GDP contribution over the next 10 years, WTTC’s data indicates that pressure created by slow international traveler spending in the U.S. will continue to drive a significant performance gap in the sector’s recovery this year.
    At the current pace of the recovery, the U.S. international spending would not return to pre-pandemic levels until 2025, showcasing the urgency of opening borders to international travelers.
    In fact, international traveler spend to the U.S. remains far below pre-pandemic levels, resulting in a slower-than-expected recovery of international tourism revenue.
    In 2021, international visitor spending grew a modest 1.4%, reaching $40.3 billion but falling far short of 2019’s total of $190.9 billion.

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    USTOA makes statement on lift of US pre-departure Covid testing More

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    ASTA: Travel advisors celebrate end of inbound testing rule

    American Society of Travel Advisors (ASTA) President & CEO Zane Kerby issues the following statement in response to reports that the U.S. Centers for Disease Control and Prevention (CDC) will lift its requirement for travelers to test negative for COVID-19 before entering the U.S.:
    “We are thrilled to see the end of the CDC’s inbound testing rule, which has been standing in the way of our industry’s recovery for too long. Since the start of the year, ASTA has been engaged in a multi-layered advocacy campaign to get to this point, including direct lobbying of Congress and Administration officials, grassroots action and pressure through national and local media. We commend the Biden Administration for taking this long-overdue step and thank ASTA members across the country for their hard work in helping get this across the finish line. While plenty of challenges remain in terms of rebuilding the travel agency business, today is a great day.”
    Addressing the CDC’s inbound testing rule has long been ASTA’s top policy priority. The Society’s advocacy campaign on the issue featured over 100 Congressional meetings, nearly 4,000 grassroots emails to the Administration, over 7,400 letters to the editor through our grassroots portal, and multiple ASTA and coalition letters to Administration officials.

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    AGA welcomes lifting of pre-departure Covid testing

    American Gaming Association (AGA) President and CEO Bill Miller issued the following statement on the Biden administration’s announcement that the pre-departure testing requirement for international air travelers to the United States will be lifted on June 12:
    “The American Gaming Association applauds the White House’s decision to lift the COVID-19 testing requirement for international air travelers to the United States. By welcoming back international business and leisure travelers, the American gaming industry and our nation’s hospitality sector can fully recover. This move puts the United States on equal footing with other countries and will provide a major boost to our nation’s travel and hospitality industries.
    “The AGA and our members have been vocal proponents of this move for months, and we are thankful for the Nevada delegation and other champions in Congress who continue to support gaming communities across the country. We are grateful to the CDC, all those in the health and science community, and the Biden administration for tackling this enormous challenge and making this a reality.
    “At the same time, we must not forget that more can still be done to return tourism to pre-pandemic levels. We ask the State Department to continue their work to speed up international visa processing time by investing in additional staff and allowing virtual interviews. Eliminating the testing requirement will undoubtedly open our doors to more international visitors and we should make the process for entry as efficient and accessible as possible.”

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    UNWTO sets path towards new tourism governance

    Public and private leaders have been called on to unite behind the Jeddah Call to Action, a commitment to align with UNWTO’s approach to rethink tourism governance at every level to keep adapting to the challenges faced by tourism as a global driver for recovery.
    On the back of the 116th session of its Executive Council, held in Jeddah, Kingdom of Saudi Arabia, UNWTO set down a marker for the future of global tourism. With the pandemic having showed the systemic vulnerabilities of the sector, the United Nations specialised agency called for the construction of a new and reimagined system of governance and financing with the aim of building resilience against future shocks while also making tourism more sustainable.
    Governance and visibilityIn Jeddah, UNWTO continued with its tradition of complementing the important deliberations of its Executive Council with an open discussion on the biggest challenges and opportunities for the sector. The Forum “Tourism Futures – New Governance and Advocacy”, featured two distinct sessions – “Towards a New Tourism Governance” and “Raising Tourism’s Visibility” outside of the sector.
    “Now is the time to think big”, said the UNWTO Secretary-General welcoming delegates and speakers. Zurab Pololikashvili stressed the need to “realise tourism’s unique potential to drive recovery, provide opportunity and build resilience, through better and stronger governance and focusing on jobs, training and education”.
    His Excellency Ahmed Al Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia, commented: “We cannot recover backwards. Now is the time to capitalise on this heightened recognition and to position tourism as an essential pillar of transformation, development and opportunity.” The Minister also reiterated the Kingdom’s plans to invest US$100 million in training 100,000 young tourism workers.ADVERTISEMENTDiverse voices around a shared goalIllustrating the diversity of UNWTO’s Membership, the high-level Thematic Debate featured contributions from Ahmed bin Aqil Al Khateeb, Minister of Tourism Saudi Arabia, Siandou Fofana, Minister of Tourism and Recreation Côte d’Ivoire, Carlos Peguero, Deputy Minister of Tourism, Dominican Republic, Tomohiro Kaneko, Vice Commissioner of the Japanese Tourism Agency, Najib Balala, Minister of Tourism of Kenya, Sofia Zacharaki, Deputy Minister of Tourism, Greece, and Tonči Glavina, State Secretary at the Ministry of Tourism and Sport, Croatia.
    Similarly highlighting the broadness of the sector and UNWTO’s reach of influence, the Ministers were joined by high-level representatives from business, destinations, media and communications, namely from Euronews, PRM Global, Interbrand, Netcom, Amadeus and the Diriyah Gate Development Authority (DGGA). Referencing the shared desire to get tourism moving again, Jerry Inzerillo, CEO of the DGDA, noted, “We may not share the same ideology, we may not share the same theology, but we share the same biology”, highlighting a universal desire to travel and connect with other cultures.
    Providing the perspective from the media, Ruth Wright, Head of Tourism and Lifestyle Verticals at Euronews stressed that viewers still demand certainty as the “perception amongst travellers is definitely still that travel is difficult and stressful.” As a result, content focused on rules and regulations remains relevant, even as human-led tourism stories becomes more popular. “Travellers are yearning to get back to the day when travel was fun, carefree and full of unexpected surprises,” she added.
    From Jeddah to the worldWith the discussions emphasising the importance of taking a whole-government approach to tourism policy, with finance and interior ministries also part of the sector’s governance, Secretary-General Pololikashvili urged participants and all UNWTO Executive Council members advance this important agenda for positive change.
    The Jeddah Call to Action recognises the vital need for more and better tourism governance, with targeted investments and a focus on building resilience, advancing sustainability and expanding education and training. It forms part of UNWTO’s wider work ensuring the recognition of tourism reflects the sector’s unique social and economic importance, including through making it a key part of the work of the United Nations and securing the cooperation of governments, international organisations and financial institutions.

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    Bogota joins UNWTO network of sustainable tourism observatories

    UNWTO has welcomed Bogotá’s Tourism Observatory into its International Network of Sustainable Observatories (INSTO).
    Bogotá´s Tourism Observatory has longstanding and extensive monitoring experience and has been further strengthened by the City Council as an instrument of public management and mechanism to consolidate, systematize, analyze and research information of the tourism sector. Becoming a member of INSTO will help Bogotá in managing tourism development in a responsible and sustainable manner and allow it to better deal with post-pandemic recovery.
    UNWTO Secretary-General Zurab Pololikashvili said: “The INSTO network is a platform where we welcome Observatories that are committed to basing the sustainable development of tourism on evidence, participatory approaches and transparency. We are very pleased to welcome Bogotá into the Network as the latest member.”Inclusive future for Bogotá´s tourism
    Bogotá is home to a wide variety of tourist resources and attractions and has an infrastructure that allows for the development of different high-quality tourism products. As the most popular Colombian destination in terms of tourist numbers, arrivals in 2021 reached almost 6 million, with growth of 49.8% in relation to 2020, contributing US$5.795 billion corresponding to 2.4% of the total GDP of the city, which meant an annual increase of 38.2% between 2020 and 2021. Within the Sustainable Tourism Policy of Colombia 2022, the vision of strengthening the reputation and recognition of Colombia as a sustainable tourism destination is clearly outlined.
    The Vice Minister of Tourism Ricardo Galindo Bueno assured that “for the Vice Ministry of Tourism it is great news that the Bogotá’s Tourism Observatory is part of the UNWTO INSTO network, because a tool of these characteristics and qualities, allows public policies of the sector in the district to continue to be nourished by objective measurements that improve decision making”.ADVERTISEMENTDirector of the District Institute of Tourism (IDT), Karol Fajardo Mariño explained: “The adhesion of the Bogotá’s Tourism Observatory to the UNWTO INSTO Network will allow us to share with other tourist destinations experiences and development and measurement strategies based on exemplary sustainability, in an effort to respond to the needs of quality tourism information demanded by the sector.”
    The Bogotá’s Tourism Observatory will monitor 11 key areas for tourism sustainability: tourism seasonality, employment, economic benefits of the destination, energy management, water management, wastewater management, solid waste management, climate action, accessibility, local satisfaction and governance, which will facilitate decision-making and the processes of formulating public policies and strengthening the sustainable development of our city.

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    Small and medium tourism enterprises key to Jamaica’s tourism resilience

    Tourism Minister, Hon. Edmund Bartlett, says that his ministry has made it a priority to re-imagine the local tourism sector by creating strategic policies, programmes and initiatives that can aid in building the resilience and increasing the capacity of local small and medium-sized tourism enterprises (SMTEs) to earn more.
    Speaking at the Tourism Enhancement Fund’s Business Development Information Session for SMTEs at the Jamaica Pegasus Hotel, the Minister said, “We called this gathering and brought all these stakeholders here today to understand the need that we see for building resilience and capacity for our small and medium-sized players who are at the heart of tourism.”
    “Eighty percent of the value of tourism experiences worldwide is driven by small and medium enterprises. The unfortunate fact is that less than 20% of the returns from tourism go to this sector. So, as we rebound and reimagine, we are bringing a new dynamism to the process, and we are trying to rebalance that anomaly. We want you [SMTEs] to get a larger share of the tourism dollar,” he added.
    Bartlett noted that the Ministry and its public bodies are offering support to the SMTEs and hospitality workers using three pillars: international certification through the Jamaica Centre of Tourism Innovation; financial support through businesses such as the Jamaica National Bank and the EXIM Bank; and marketing through the Jamaica Tourist Board.
    In providing an update on the lending arrangements with the EXIM Bank and Jamaica National, the Minister stated that, “we put $1 billion into the EXIM Bank. They have unlended $1.5 billion to 620 partners who have taken up loans, and they still have $500 million to unlend because it’s a revolving scheme. What it means is that you pay back, and that’s good. We also put $200 million with Jamaica National with the menu of products that they offer, including the TEF 5x5x5, and that has produced results where $900 million has been unlended, and they still have capacity to lend again because it revolves.”ADVERTISEMENTAs part of increased efforts to boost the competitiveness of the local tourism product and to offer support to budding SMTEs, Bartlett shared that the Ministry of Tourism will be developing an innovation-based tourism incubator (ITI). The initiative, led by the Tourism Enhancement Fund, will support entrepreneurs in converting innovative ideas into viable businesses.
    “We are investing in ideas through the innovation incubator that we have established. We have $31 million in this year’s budget to do just that – to go and mine ideas and find young people all across Jamaica with ideas because tourism is driven by ideas,” said the Minister.
    The Business Development Information Session for SMTEs is an initiative of the Tourism Linkages Network, a division of the TEF, which was executed with key partners such as the Development Bank of Jamaica (DBJ); EXIM Bank; Jamaica Manufacturers & Exporters Association (JMEA); Jamaica Business Development Corporation (JBDC); Jamaica National Bank Small Business Loans; and the Companies Office of Jamaica.
    The session brought together key business development experts in collaboration with the TEF, and will highlight the products and services available to SMTEs to facilitate their expansion, such as: competitive business loans; GOJ Financing Facilities; Vouchers to assist SMTEs with technical needs; Effective business marketing; Business Development Grants; Product testing services (to ensure products meet market requirements); and Product standardisation services (to ensure products meet market requirements).

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    NYC & Company presents what’s new across five boroughs during IPW

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    NYC & Company presents what’s new across five boroughs during IPW

    Fred Dixon, president and CEO, NYC & Company
    At a press conference held during IPW—a leading generator of US inbound international travel—in Orlando, Florida, NYC & Company announced new and future destination updates and initiatives, underscoring New York City’s unparalleled vibrancy, diversity and welcoming spirit. Fred Dixon, NYC & Company’s president and CEO predicted that by year’s end, the City will recapture over 80 percent of its record 2019 visitation levels, as the tourism industry recovers and as New York City once again proves its resilience and indomitable spirit.
    “New York City is experiencing an extraordinary revival, with the iconic sites visitors know and love, plus many dynamic, new developments across all five boroughs,” said Fred Dixon, President and CEO of NYC & Company. “From our world-class attractions, hotels and Broadway shows, to the authentic small businesses and diverse experiences found across neighborhoods citywide, NYC is back in a big way and already welcoming visitors from around the globe.”
    In addition to highlights of What’s New in New York City, Dixon presented NYC & Company initiatives including the new Get Local NYC campaign, recently-launched multicultural content hubs on NYCGO.com, a new Halal Travel Guide and the upcoming 30th Anniversary of NYC Restaurant Week.
    Destination highlights include 9,000 new hotel rooms coming online this year with new properties such as Aman New York and NYC’s second Ritz-Carlton; more than 20 new Broadway shows from classic revivals to innovative debuts; and upcoming developments and openings across infrastructure and transportation, with upgrades across the region’s three major airports; arts and culture including the brand-new Museum of Broadway, The Louis Armstrong Center and the American Museum of Natural History’s Gilder Center opening this year, with The American LGBTQ+ Museum and the Universal Hip Hop Museum coming soon; performing arts venues such as Lincoln Center’s reimagined David Geffen Hall debuting in October and the iconic Apollo Theater expansion next year; culinary highlights from new fine dining establishments to unique food halls across the five boroughs; retail including the renovated Tiffany & Co. Flagship on Fifth Avenue and the return of Century 21; big events including NYC Pride, the New York City E-Prix, the US Open Tennis Championships and summer programming across five boroughs this summer; and more.
    During IPW, NYC & Company issued an updated press resource on 22 Reasons to Visit New York City in 2022 and a brand-new “What’s New + Trending in NYC” video for the media and trade.ADVERTISEMENTThe organisation also announced the latest iteration of its neighborhood-centric Get Local NYC campaign, inspiring visitors to explore Manhattan Like a New Yorker. Originally launched in March, the new five-borough initiative encourages visitors to support small businesses citywide. Guides to Brooklyn Like a New Yorker and Bronx Like a New Yorker have already been released, with features on Staten Island and Queens set to launch this summer.
    This summer also marks the 30th Anniversary of NYC Restaurant Week, from July 18-August 21. To commemorate this historic milestone, NYC & Company is planning to launch a “Year of Culinary” in New York City.
    Recently-launched multicultural platforms on NYCGO.com include The Black Experience in NYC, The Latino Experience in NYC and the latest addition, The Asian Experience in NYC. NYC & Company is also the first US tourism organisation to produce a Halal Travel Guide for Muslim visitors, and continues to update visitor information on LGBTQ+ NYC and Accessible NYC.
    NYC & Company is joined at IPW by more than 10 industry partners, including Academy Bus, Alliance for Downtown New York, Broadway Plus, Carnegie Hall, Circle Line Sightseeing Cruises, Fotografiska, Hyatt Grand Central New York, The Metropolitan Museum of Art, Museum of Broadway, Rockefeller Center and Times Square Alliance. Visit the New York City delegation at Booth 2800.
    NYC & Company is considered North America’s Leading Business Travel Destination 2021 by voters at the World Travel Awards.

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