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    Department of Culture and Tourism Abu Dhabi Launches $100 Million Culinary Investment Fund

    The newly launched, Abu Dhabi Culinary Investment Fund (ADCIF), is an incentive for world-class culinary brands to enter the emirate and will further elevate the culinary scene by co-investing with local asset partners and incentivising top chefs, top restaurants, and culinary educational institutions, to enter the market and make Abu Dhabi their new home.
    H.E. Saleh Mohamed Al Geziry, Director General for Tourism, DCT Abu Dhabi said: “The Abu Dhabi Culinary Investment Fund is part of our ongoing commitment to elevate the culinary scene across the emirate and create new dining experiences. There is no better time or place to bring best-in-class chefs, restaurants, and hotel brands to the capital. This fund, in combination with the Culinary School will ensure that Abu Dhabi appeals to even more visitors around the world, who can experience increasingly diverse and high-quality dining in the emirate, centred on our tradition of Emirati hospitality.”
    The main requisites for successful fund applicants are brands or chefs recognised by leading awards committees and global culinary guides, with a multi-regional presence – operating in more than one country. Applicants should offer a premium casual, lifestyle, or fine dining experience, without yet having an existing presence in the region and would be making their debut in Abu Dhabi – with a one-year period of exclusivity to the emirate.
    Abu Dhabi’s dining scene has recently been making headlines around the world, welcoming the MICHELIN team to launch the first-ever MICHELIN Guide Abu Dhabi. The guide details 42 restaurants across Abu Dhabi, awarded three establishments with one MICHELIN Star for their high-quality cooking and four with a Bib Gourmand, acknowledging culinary excellence and value. In addition, Middle East & North Africa’s 50 Best Restaurants 2023 – the regional food awards ranking – returned Abu Dhabi in 2023 after a hugely successful 2022 event.
    DCT Abu Dhabi is set to announce the first two recipients of the new Abu Dhabi Culinary Investment Fund in the coming months. For more information, including how to apply for the fund, please visit: https://tcaabudhabi.ae/en/doing.business.with.us/abu.dhabi.culinary.investment.fund.aspxADVERTISEMENT

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    TreadRight Foundation partners with Trees for Life ahead of Earth Day

    This Earth Day, the TreadRight Foundation is announcing its newest project partner, Scotland-based Trees for Life and support for its Wild Pine project, restoring globally important Caledonian Forest and its unique wildlife.
    The foundation is a joint initiative between brands from the Travel Corporation (TTC).
    It is the first project TreadRight has announced since shifting focus to supporting nature-based solutions in support of its three pillars of planet, people and wildlife.
    TTC is a family of 40 award-winning brands including Trafalgar, Insight Vacations, Contiki, Uniworld, Highland Explorer Tours and Red Carnation Hotels.
    In 2022, TTC became the first tour operator with validated near-term, long-term and net zero targets.
    In support of these targets TTC also announced an internal Carbon Fund to invest in its net zero transition, in concert with a prioritisation of nature-based solutions.
    “This Earth Day’s theme is ‘invest in our planet’ and TreadRight is pleased to partner with Trees of Life, a strong nature-based solutions charity working to tackle the overlapping nature and climate emergencies and create a cascade of benefits for people,” said Shannon Guihan, TTC chief sustainability officer and head of the TreadRight Foundation. ADVERTISEMENT“Nature based solutions include the conservation and restoration of natural ecosystems, and improved land management to either reduce carbon emissions or to store carbon in the planet.”
    Trees For Life is dedicated to rewilding the Scottish Highlands.
    According to the charity, thousands of years ago wild pinewoods covered an estimated one million hectares of Scotland – but today only about two per cent of this life-supporting habitat remains, broken into small and isolated fragments, many under threat and in poor condition.
    Rewilding is a means to protect and restore sustainable biodiversity, natural landscapes and wildlife while removing carbon emissions from the atmosphere.
    Alongside prioritising the reduction of carbon emissions, supporting nature-based solutions which remove and store emissions already in the atmosphere is an integral component in the global journey towards net zero, which is the critical goal post to avoid a climate disaster according to the latest climate science.
    More Information
    Learn more about nature-based solutions from TreadRight here.

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    OurAfrica.Travel kicked the 2023 tourism calendar off in style

    The highly anticipated fourth edition of OurAfrica.Travel, the leading digital trade show for the African and Indian Ocean tourism industry, which took place from February 20th to 24th, was a tremendous success, attracting 186 exhibitors and over 440 buyers and media from around the world.
    The platform facilitated over 6,500 meetings, 44,192 networking chats, and received more than 85,000 profile views. Feedback from participants has been very positive, affirming the importance of virtual shows on the tourism events calendar.
    This year’s show ran for five days, with additional networking opportunities on either side, including a week of destination training hosted by The Africa Hub.
    The success of the 2023 event was due in no small part to the collaboration of various industry partners, including Wetu, ATTA, Nightsbridge, Atmosphere Marketing, Inspirational Places and Umlingo Travel PR.
    This spirit of ubuntu and partnership is what makes this virtual show such a success, in addition to its B2B nature, affordability in both time and money, accessibility due to it being virtual, and having a carbon-neutral footprint.ADVERTISEMENT“OurAfrica.Travel has once again proven that connecting on a virtual platform is now part of our day-to-day business practice and is the most convenient and opportune way to keep in touch with tourism industryplayers from around the world” said Napier and Hunt.
    We are already planning and looking forward to next year’s show (date to be announced), after receiving positive feedback from both our buyers and exhibitors.
    GIVING BACK
    OurAfrica.Travel is committed to driving sustainable tourism and giving back to both community and conservation projects. This year, 18 worthy causes were given a spotlight during the show, as participants were invited to nominate their favourite charities and grassroots projects.
    Nominations included Chefs with Compassion, Conservation South Luangwa, Dambari Wildlife Trust, Giraffe Conservation Fund, Global Sojourns Giving Circle, Good Work Foundation, HERD, How Many Elephants, Ingoma Choir, Meal For Two Project, Mukambi Community School, Nourish Eco Village, Onguma Anti-Poaching Unit, Seahorse Protection by ParCo, The Plaster House, The Rhino Momma Project, Tuk SouthForRangers and Uthando. A vote will be held over the coming weeks to see which causes will win a cash prize.
    Organisers Storm Napier and Allie Hunt will be announcing the winners later this month, in the run up to Indaba in Durban, South Africa.
    PRIZES GALORE – including a 27-night bucket list bonanza!
    Incredibly generous accommodation prizes were donated by exhibitors to reward the most active and engaged buyers. Buyers earned points for participating and the top 300 on the leader board went into a lucky draw to win nine incredible individual holiday combinations for two people sharing. The top 150 from the leader board went into a lucky draw to win the ultimate bucket list prize of 27-nights at some of Africaand the Indian Ocean Island’s most renowned hotels and lodges, showcased by Wetu.
    *** Congratulations to the winner of the bucket list prize, Ginny Russell at Cedarberg Africa in the UK, a long- time, loyal supporter of all things Africa.  You can see the full prize list on https://youtu.be/POe5MaTQsxY
    AGENT FEEDBACK
    “Thanks to Storm, Allie and team for organising another fantastic show – it’s such a great learning experience and lovely to meet new hoteliers, reps and reconnect with people I already know. Flights now booked for November/ December again – can’t wait!” – Fiona Bibby at The Travel Architect, UK
    “Such an amazing platform to unlearn, learn, interact and e-meet with some incredible people from across the globe! Such a productive week that we all must’ve had this past week, amidst our other regular busy schedule! Although in-person meeting has its own energy and charm to it, this meeting platform has been truly fab from start to finish. Thanks to each one of you who has interacted with me.  A BIG, BIG THANK YOU to everyone who has been working rigorously behind this show to make it a great success! Thank you OUR AFRICA TRAVEL team for this fantastic work!” – Merlyn Kurian at Evershine Holidays, India
    “Another great Our Africa show. So lovely to connect with people again and hear all about changes and positive impacts from the Covid years. Love the show, thanks”– Kirsten Treais at Amazing Adventures Travel at Principle, USA
    “It was an intense but prolific week for us….a sort of cheetah run…And before the show being over, on behalf of Australtravels would like to thank the organizers for a great event, to thank the exhibitors, some being old known good friends, other, new contacts we are looking forward to reciprocally develop new businesses, projects and opportunities. Last but not least a thank you to all who made us feeling and enjoying Africa again, from a certain geographical distance and from the commodityof our offices and homes. As our fellow in this picture, we look forward to meet you soon and join on another great OurAfrica event next year. – Octavian Nedea at Australtravels, Spain
    For more information about the virtual trade show, visit www.ourafrica.travel.

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    Visit Missouri’s “What’s Your M-O?” Campaign Sparks Interest in the Show-Me State

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    Visit Missouri’s “What’s Your M-O?” Campaign Sparks Interest in the Show-Me State

    “What’s Your M-O?” It’s not just a question, it’s at the heart of the successful Visit Missouri integrated communications campaign.According to Strategic Marketing and Research Incorporated (SMARI), the campaign generated $884 million in incremental visitor spending in the state of Missouri in 2022.
    The Missouri Division of Tourism (MDT) and its agency partner, Osborn Barr Paramore (OBP), created the campaign, which has been recognized with more than 30 awards to date. Most recently, the work won platinum, gold, silver and bronze awards at the Hospitality Sales and Marketing Association International’s (HSMAI) prestigious Adrian Awards honoring the best in hospitality advertising, digital, PR/communications and integrated campaigns.
    “The creativity of this campaign has allowed us to showcase the variety the state of Missouri offers visitors in a unique and personal way,” said Stephen Foutes, director of the Missouri Division of Tourism.
    The campaign was shortlisted as a finalist for the 2022 World Advertising Research Center (WARC) Awards for Effectiveness, North America Edition, in the Sustained Growth category. The U.S. Travel Association honored the work with an Educational Seminar for Tourism Organizations (ESTO) award. The Travel and Tourism Research Association (TTRA) awarded the campaign with the first-ever Cheryl Schutz Award for Destination Marketing and Research Excellence. This award recognizes an individual or Destination Marketing Organization for research that resulted or contributed to key decisions that helped promote travel and tourism within their destination and the industry. The campaign also earned two Telly awards for excellence in video and television.On a regional level, the campaign received a Mid-America EMMY award, several regional American Advertising Federation (AAF) awards and multiple silver and gold honors by the St. Louis AAF.
    The “What’s Your M-O?” campaign features “Mo,” a genial tour guide that embodies Missouri and all the state has to offer. Just as different people seek different experiences on vacations, there’s a different Mo for everyone’s M-O (modus operandi). Learn more about the campaign here.ADVERTISEMENTThe campaign has generated more than 2 billion impressions and 138 million social engagements through Facebook, Twitter and Instagram, and 4.8 million website visits to VisitMo.com. New advertising for the campaign debuted in February 2023.

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    Jamaica’s Tourism Boom Set to Continue

    Minister of Tourism, Hon. Edmund Bartlett has expressed optimism in the growth prospects for the sector stressing that “this is the biggest and best winter season Jamaica has ever had in the history of tourism” adding that the tourism industry was set on a path to continue the boom now being experienced
    He said: “For the January to March 2023 period, it is estimated that Jamaica welcomed 1.18 million visitors, which represents growth of 94.4% when compared to the same period in 2022. This represents earnings of US$1.15 billion, 46.4% above the US$786.8 million earned for the same period in 2022.”
    In reviewing the performance of the tourism sector as he opened the Sectoral Debate in Parliament yesterday, Minister Bartlett noted that arrivals for 2022 were up by 117% and earnings by 71.4% when compared to 2021. Jamaica welcomed 3.3 million visitors and earned an estimated US$3.7 billion in 2022 and projections for 2024 are for US$4.1 billion in earnings.

    He told Parliament that: “If there was ever an industry that has the potential to transform our nation, our communities and the lives and livelihoods of the Jamaican people for the better, it is tourism” adding that real gross domestic product (GDP) for the economy is projected to “grow within the range of 3.0% to 5.0% during January – March 2023 when compared to January – March 2022.” This growth is expected to be led by strong performances by the hotels and restaurants, and the mining and quarrying industries.ADVERTISEMENTMinister Bartlett highlighted that in fiscal year 2023/24 GDP is anticipated to be driven by continued robust performance in stopover arrivals, facilitated by increased room capacity and intensified marketing efforts.
    “Never before in the history of Jamaica has tourism made such a great contribution to the national economy and we are willing to contribute to that process and to make even greater contributions,” declared Mr. Bartlett, noting that “Jamaicans at all levels of society can enjoy a bigger slice of the tourism pie.”

    Mr. Bartlett outlined that “investments continue to boom to drive the industry’s recovery (and) over the last five years tourism investment contributed 20% of the island’s total foreign direct investments (FDI) and over the next 5 to 10 years, there are multiple upcoming investment projects which will see the addition of 15,000 to 20,000 new rooms with investment of US$4 billion to US$5 billion.”
    The Minister said stakeholders had been working together to build a tourism industry that was equitable, viable and which generates opportunities for all. He noted that “tourism will be the biggest driver of economic growth and prosperity in Jamaica for years to come and it is absolutely important that you are made aware of the work that we have been doing over the last year in repositioning the sector to achieve higher growth rates, a better spread of the benefits of tourism to each and every Jamaican and stronger linkages throughout the economic fabric of this beautiful island.”

    Jamaica was named the Caribbean’s Leading Destination 2022, for the 16th straight year at last year’s prestigious World Travel Awards. Jamaica also picked up the the award for Caribbean’s Leading Cruise Destination 2022, Caribbean’s Leading Tourist Board 2022, for the 14th year in a row and Caribbean’s Leading Nature Destination 2022.

    Other winners on the night included Go Jamaica Travel, Half Moon, S Hotel and Spanish Court hotels, Jamaica Inn, Goldeneye, Rockhouse, Island Car Rentals, Island Routes, VIP Attraction’s Club MoBay, Sangster International Airport, the Montego Bay Convention Centre, Sandals Whitehouse, Sandals Montego Bay, Sandals South Coast, Beaches Negril and Hyatt Ziva.

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    ROYAL SCOTSMAN, A BELMOND TRAIN UNVEILS NEW DIOR SPA AND LAUNCHES THEMED JOURNEYS FOR 2023

    To mark the start of an epic season, Royal Scotsman, A Belmond Train, Scotland, is proud to announce a long-term partnership with Dior Beauty to create the Dior Spa Royal Scotsman, which will join the rake from this month, , as well as the addition of new adventure and culinary focussed journeys to its 2023 schedule. These include the adrenaline-filled Highland Survival Adventure, designed in partnership with luxury adventure travel experts WILDNIS, from 30 June to 3 July 2023, and A Taste of Scotland with Michelin-starred Chef Tom Kitchin, the ultimate gourmet escapade, taking guests on a gastronomic adventure through the country’s finest flavours from 4 to 6 September 2023.
    DIOR SPA ROYAL SCOTSMAN: HIGHLAND-INSPIRED BEAUTY RITUALS, ON THE MOVE
    In homage to Christian Dior’s love for Scotland – where he famously hosted his much acclaimed fashion show in 1955, the new Dior Spa Royal Scotsman will be housed in one of the train’s plush carriages. Completely dedicated to wellness, the carriage will boast two lacquered treatment rooms, restyled with Dior’s iconic burgundy toile de Jouy motif. A cocoon of serenity on the rails, Dior Spa Royal Scotsman offers guests a tranquil space to unwind and rejuvenate as the train snakes through Scotland’s awe-inspiring peaks and dramatic valleys. The new bespoke wellbeing menu will feature three tailor-made treatments devised by the French Maison’s wellness experts to cater to the specific needs of the train’s guests, ensuring a truly immersive Scottish experience that leaves them feeling refreshed and invigorated.

    Dior Spa’s expert body massage D-Travel (30 minutes / 1 hour) is designed to purify the body of toxins and release tension through deep, slow and soothing movements that ultimately relieve muscular pain. Inspired by the Scottish landscape, the D-Elements full body treatment (1 hour) combines the country’s natural beauty in all its glory to achieve a sense of mind and body relaxation. The treatment begins with the application of semi-precious hot stones on the back to create a sense of warmth, followed by massage strokes that simulate a cooling breeze. Bain Dior body mist and hot oshibori that recreate the country’s drifting mists end the treatment on a calming note. For those seeking a rejuvenating facial, the D-Highlands (1 hour) is inspired by Kobido facial massage techniques and thanks to the application of Dior Prestige line, it sculpts the face’s features and improves the skin’s appearance.ADVERTISEMENTBringing the savoir-faire of two leading luxury brands together, Dior Spa Royal Scotsman provides guests with the ultimate beauty experience to complement their outdoor wellness activities – such as wild swimming, hiking and farm to table dining – holistically enhancing their overall wellbeing.

    AN ACTION-PACKED SCOTTISH ADVENTURE
    Running from 30 June to 3 July 2023, the new Highland Survival Adventure itinerary has been designed with adrenaline-seekers in mind and features several outdoor challenges in some of the most secluded locations in the Western Highlands. Led by WILDNIS’ guides – former Royal Marines Sergeant, George MacHardy, a seasoned survivalist, Eliza Brown – the Royal Scotsman guests will unleash their innermost primal skills and survival abilities as they connect to nature far from the stresses of everyday life.
    The first day of the new three-night journey will be spent on board, as the train departs Edinburgh for Fort William. Day two will be entirely dedicated to thrilling outdoor activities. Guests will explore the indigenous flora and fauna, take part in a modern-day Royal Marines Commando Assault Training programme and feast on an al fresco lunch prepared by WILDNIS’ chef and ‘field to plate’ cuisine advocate, Tom Byrom. On the third day, guests will put their skills to the test with an abseil down a cascading waterfall, rewarded by a reinvigorating wild swim session before WILDINS guide Eliza Brown will teach them how to survive in the wild. Back on the train for their final night onboard, guests will dine on Scottish delicacies as Royal Scotsman makes its way back to Edinburgh, where the group will arrive the following morning.

    AN EPICUREAN GETAWAY WITH TOM KITCHIN
    Bon vivants are invited to enjoy a late summer getaway with Scotland’s most celebrated culinary star, Chef Tom Kitchin. From 4 to 6 September 2023, the Michelin-starred chef will host A Taste of Scotland with Tom Kitchin, a gastronomic, two-night journey through the Scottish Highlands. Allowing guests to delve deeper into the region’s indigenous produce Tom Kitchin will showcase his ‘From Nature-to-Plate’ culinary philosophy as the train journeys from Edinburgh to Boat of Garten, Inverness, Dundee and back to the capital.
    A true epicurean adventure, the itinerary includes an exclusive wine masterclass with local wine merchants, L’Art du Vin, in the train’s unique Observation Car on the first day of the trip. The evening continues with a glorious 4-course dinner designed by Chef Tom Kitchin. The second day will be spent enjoying country pursuits at Rothiemurchus Estate, in the heart of the Cairngorms National Park. Here, Chef Kitchin will host a lunch barbecue by the quaint Lochside bothy, before guests return to the train to reach the legendary Benromach distillery in Forres for a tour and expert-led whisky tasting. A fabulous Gala dinner will mark the end of the second day, as the train travels South towards the city of Dundee. While savouring their final breakfast on the rails, guests will cross the Firth of Forth on the Forth Railway Bridge and, shortly after, they will arrive in Edinburgh.
    Passionate about celebrating the Scottish larder and the wonderful game, meat, seafood, vegetables and fruits that can be found across the country, Chef Tom Kitchin will host a memorable gourmet feast celebrating the best of Scotland’s land and sea.

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    OLEADA PACIFIC LIVING & GOLF,  TO WELCOME FIRST ERNIE ELS DESIGNED GOLF COURSE IN MEXICO

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    OLEADA PACIFIC LIVING & GOLF,  TO WELCOME FIRST ERNIE ELS DESIGNED GOLF COURSE IN MEXICO

    OLEADA Pacific Living & Golf, a brand-new 860-acre oceanfront resort community on the southern point of Mexico’s stunning Baja peninsula, has announced it will be the flagship location for World Golf Hall of Famer Ernie Els’ first golf course in Mexico.Els is designing an 18-hole links-style championship course, OLEADA GOLF LINKS LOS CABOS, situated just 15 minutes from downtown Cabo San Lucas, set along OLEADA’s expansive one mile stretch of golden sand beach. With the Pacific Ocean as a backdrop for the breathtaking desert landscape, the resort community of OLEADA will offer a unique untamed luxury experience that melds an unparalleled collection of resort and residential options.“Alongside introducing OLEADA to the world, we are honored to announce a spectacular championship course by Ernie Els, one of golf’s greatest players,” said Federico Gaxiola, project director at OLEADA Pacific Living & Golf. “As we create a destination founded in responsible luxury, we selected Ernie because of his true understanding of sustainable development and sound environmental practices.”
    Els, winner of 75 professional tournaments worldwide, including four major championships, has evolved into one of the game’s leading architects, with numerous award-winning courses dotting the globe. Based on decades of competing on different types of courses across four continents, Els has accrued a profound understanding of how to utilize the best elements for golf design. He believes in producing an aesthetically pleasing course, and one that’s challenging and enjoyable for golfers at all ability levels.
    “Our goal at OLEADA will be to build a core golf course that harmonizes with nature,” Els said. “We envision a compact design that drapes naturally on the land, steps lightly on nature’s toes and functions as an environmental steward of the site’s indigenous flora and fauna. With its rolling dunes, elevation changes and majestic desert-meets-ocean setting, I believe we can produce a versatile test that will rank among the best and most beautiful courses we’ve ever built.”
    The seaside site for the new course, a spectacular parcel of land on the Pacific Ocean near Cabo San Lucas, has an intricate maze of windswept dunes and sandy ridges. These natural landforms offer sheltered valleys and winding corridors ideal for the placement of golf holes. Els, a two-time winner of the Open Championship, has a special fondness for links courses and a deep knowledge of how seaside breezes dictate shot values and strategy.
    “Because the native contours and dune formations are so good, very little earthmoving will be required to build the course,” said Els. “Shaping will be very minimalistic. Man cannot improve on what Mother Nature has created over the eons. The golf course that we create at OLEADA will be here long after I’m gone. That means something and it makes me feel very proud.”ADVERTISEMENTOLEADA will feature some of the most recognized names in design, including Vision Land Design, WATG, iconic Mexican architect Victor Legorreta and landscape architecture by Design Studio of Michael McKay.
    Along with the 18-hole links golf course, OLEADA will offer: oceanfront living; world-class resorts; a nursery, orchard and garden; nature, fitness, hiking and biking trails; and much more. Every amenity will be created through a hospitality and wellness centered mindset aimed to provide opportunities to enjoy life at its fullest.
    Phase One will comprise the golf course, three luxury beachfront resorts, and high-quality infrastructure to receive guests and golf enthusiasts. The gated community will feature 24/7 security to keep guests safe and provide peace of mind. The development broke ground in January 2023 and is expected to open in early 2026. OLEADA GOLF LINKS LOS CABOS will be open for public play in its first season.
    To learn more about OLEADA Pacific Living & Golf, visit oleadaloscabos.com.

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    Iceland expanded programme for Winter 23/24

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    Iceland expanded programme for Winter 23/24

    Jet2.com and Jet2CityBreaks have expanded their Iceland programmes for Winter 23/24, meaning they are offering customers and independent travel agents their biggest ever choice of winter services and dedicated trips to this bucket list destination.
    This announcement sees the leading leisure airline and UK’s largest operator of city breaks to Europe put on a total of 14 additional breaks in February and March next winter from two airports (Leeds Bradford and Newcastle). 
    The additional breaks come in response to strong demand from customers and independent travel agents, and are timed perfectly for customers wishing to experience the natural wonders of Iceland, such as the Northern Lights.
    As a result of today’s expansion, the award-winning airline and city break operator will operate its biggest ever programme to Iceland, with flights and city breaks departing from all ten of its UK airports in Winter 23/24. 
    The programme now represents over 150 departing flights and over 30,000 seats on sale, meaning a capacity increase of 36% compared to Winter 22/23.  ADVERTISEMENTThe new flights and breaks added today are:
    Leeds Bradford:
    Seven weekly departures added thanks to new Sunday services operating between 11th February and 27th March.  Thanks to these weekly Sunday services operating from Leeds Bradford during this time, this is perfect for those wanting a three-night break, returning on the Wednesday (weekly Wednesday services returning to Leeds Bradford during this time). This means the companies will now operate two weekly services (Wednesday and Sunday) from 27th September to 2nd November. Weekly Sunday services will operate from 11th February to 24th March, with twice weekly services (Wednesday and Sunday) operating from 27th March to 21st April. Newcastle:
    Seven weekly departures added thanks to new Wednesday services operating between 7th February and 24th March. Thanks to these weekly Wednesday services operating from Newcastle during this time, this is perfect for those wanting a four-night break, returning on the Sunday (weekly Sunday services returning to Newcastle during this time). This means the companies will now operate two weekly services (Wednesday and Sunday) from 27th September to 2nd November. Weekly Wednesday services will operate from 7th February to 20th March, with twice weekly services (Wednesday and Sunday) operating from 28th March to 21st April. A programme of flights will also operate from Manchester and Birmingham Airports in Winter 23/24, with two weekly flights (Monday and Thursday) operating in late-September, October, November, February, March and April.
    In addition, Jet2.com and Jet2CityBreaks’ popular programme of dedicated trips to Iceland are also available from Belfast International, Bristol, Edinburgh, East Midlands, Glasgow Airports and London Stansted for Winter 23/24. Customers can choose from a wide selection of three-night or four-night trips, with trips taking place either in November or between February and March. 
    Today’s expansion comes in response to customers booking early when it comes to choosing a flight or city break to Iceland. With Jet2.com and Jet2holidays pledging not to introduce any surcharges, this means customers can book their flight or city break, knowing that they have locked the price in.
    Iceland has continued to experience strong demand thanks to its abundance of natural wonders, with early and late Winter proving to be particularly popular. Whether it is the cityscape of Reykjavik, the spectacular Northern Lights, or the stunning Golden Circle and its geothermal lagoons, spas and waterfalls, Iceland offers an incredible variety of things for customers to experience and see, which is why Jet2.com and Jet2CityBreaks have expanded their programme for Winter 23/24.
    Customers can pick from flight-only or package holiday options, with package options with Jet2CityBreaks available for a low £60 per person deposit. Jet2CityBreaks packages include a guided Northern Lights Tour, flights with Jet2.com, including 22kg hold luggage, coach transfers, as well as a choice of 3 and 4-star hotels in central Reykjavik which provide the perfect base from which to explore and experience authentic Icelandic cuisine. In addition, a choice of excursions are also available to purchase including those to the South Shore, Golden Circle and Blue Lagoon.
    All flights to Keflavík International Airport near Reykjavik will be operated by award-winning airline Jet2.com.
    Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “We have continued to experience strong demand for flights and city breaks to Iceland from customers and independent travel agents, so we are very pleased to be expanding our programme today in response. This means we have our biggest ever programme on sale to Iceland for Winter 23/24 and the natural wonders of this magnificent destination, couple with our award-winning product, means we expect these new flights and breaks to sell very quickly.”
    Grétar Már Garðarsson, director for airline relations and route development at Isavia, said: “We at Keflavik Airport are delighted by the news that Jet2.com and Jet2CityBreaks have decided to expand their services between Iceland and the UK for the Winter 23/24 season. We are excited to hear of the strong demand for flights to Iceland being the reason for this decision. Keflavik Airport looks forward to welcoming even more Jet2.com and Jet2CityBreaks travelers and seeing our good relationship with Jet2.com and Jet2CityBreaks continuing for many years to come.”

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