Hospitality provider Iberostar Group has been recognised with the title of World’s Leading Marine & Biodiversity Conservation Programme 2025 for its Wave of Change program at the World Sustainable Travel & Hospitality Awards (WSTHA).
The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism.
Under its Wave of Change initiative, Iberostar is investing heavily in coral reef restoration. In 2024 alone, the group planted over 12,000 corals and launched four coral nurseries across the Caribbean. Research teams study reef resilience, while guest excursions fund long-term marine conservation. Iberostar integrates reef-friendly sunscreen, low-impact marine tours, and real-time biodiversity monitoring into its operations.
“It’s an honour to receive this recognition at the World Sustainable Travel & Hospitality Awards. At Iberostar, ocean protection is central to our business strategy and to the way we operate in our destinations. Through our Wave of Change movement, we are committed to restoring and protecting the coastal ecosystems that surround our hotels. With a team of more than 30 scientists and sustainability experts, we focus on strengthening coral reefs, restoring mangroves and reinforcing coastal dunes — efforts that increase the protection of our hotels and nearby communities through nature-based solutions.
“By doing so, we enhance the long-term resilience of our business, safeguard biodiversity and ensure that the destinations we depend on remain thriving for generations to come,” said Erika Harms, Global Director of Sustainability, Science, Innovation and Destinations, Iberostar Hotels & Resorts.
WSTHA is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners.
Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Iberostar Group on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry – a Net Positive Hospitality future.”
Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Iberostar Group is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”
