New data on personalization trends in the hospitality industry in Asia-Pacific shows that 70% of travelers in the region would pay up to 30% for an upgrade tailored to their needs. The same study highlights that 68% of APAC travelers would spend extra for personalized experiences, signaling a significant opportunity for hotels to increase revenue through personalization and foster long-term guest loyalty.
However, personalization goes far beyond points programs or accommodating simple dietary requests. It requires strong data foundations as well as compliance with regional regulations, which are becoming increasingly stringent.
Moreover, a recent study led by h2c GmbH and sponsored by Ireckonu, the leading provider of middleware and customer data platform for the hospitality industry, found that only 22% of hotel chains have a centralized data structure, which is essential to support AI and automation tools. Furthermore, just 21% of hotels use a centralized content or data platform to maintain consistency across departments. This highlights the urgent need for robust data solutions to unlock the full potential of personalization.
“Asia-Pacific’s increasingly mobile travelers, younger generations, and high-value customers expect tailored communications from hotel brands based on their recorded preferences, past stays, or experiences. Attempting to reach them with inconsistent messaging means brands are missing out,” said Sam Samsudi, Ireckonu’s Director of Business Development.
“Our goal at Ireckonu is to help hotels differentiate themselves and capture a greater share of the market from OTAs by giving them better visibility of their guests. By using Ireckonu, brands are equipped to offer a personalized experience and engage customers at the right time with the right messaging,” he added.
Ireckonu’s middleware and guest data platform enables hotel brands to unify, localize, and activate guest data in compliance with regional laws. This empowers hoteliers to deliver consistent, memorable experiences, enhance loyalty programs, and generate incremental revenue across all properties.
“Personalization is no longer optional; it’s a key driver of profitability. By connecting the dots between data, compliance, and guest experience, APAC hoteliers can lead the next wave of hospitality growth,” concluded Samsudi.
Double digit growth in the next three years
Ireckonu, which opened its first office in the region (Singapore) in January 2025, expects to achieve double-digit growth in the Asia-Pacific market over the next three years. APAC’s large population, increasingly digital-savvy travelers, and growing number of hotels make it an extremely attractive market for the company’s expansion.
The company has been active in the APAC region for several years, maintaining longstanding partnerships with Mandarin Oriental Hotel Group (since 2015), Okura Hotels & Resorts, and EVT Hotels & Resorts. With a global team across sales, customer success, and support, Ireckonu reinforces its long-term commitment to the region.
Ireckonu will be present at No Vacancy Asia from 18–19 November.
