Holland America Line is proud to announce the creation of a new and exclusive tulip, celebrating the cruise line’s Dutch heritage and maritime legacy. The tulip will make its official debut in April 2026, symbolizing Holland America’s revitalization of its cherished traditions and the company’s enduring connection to the Netherlands, where it was founded in Rotterdam in 1873.
The ceremonial handover of the first bulbs took place recently at the iconic Keukenhof Gardens. Captain Jeroen Baijens of Holland America Line’s flagship, Rotterdam, and Nico Bleichrodt, the cruise line’s vice president of international sales and marketing, presented the bulbs to Keukenhof representatives.
Cultivated by renowned Dutch growers, the new tulip variety reflects the elegance and timeless spirit of Holland America Line. The bulbs will be planted this fall and are expected to bloom in April 2026, with an official naming ceremony at the Keukenhof to follow. The flower will be featured in select gardens and events, serving as a living tribute to Holland America’s heritage and its commitment to authentic experiences.
“We’re incredibly proud of our Dutch heritage, and nothing embodies Dutchness quite like a tulip,” Bleichrodt said. “This new tulip is more than a flower — it’s a living symbol of the elegance, warmth and attention to detail that define our brand. Just as each petal is carefully cultivated, our award-winning service is rooted in genuine hospitality, creating space for guests to relax, connect and explore the world in comfort.”
The unveiling of the tulip also reflects Holland America Line’s ongoing dedication to honoring its traditions — from fresh flowers on board to perfectly sized ships to award-winning service. The exclusive tulip joins a legacy of cultural tributes, offering a sense of continuity, authenticity and pride that spans generations.
