Digitrips, owner of leading French B2B multi-product travel platforms MisterFly and HResa, has enriched its flight booking engine with a new ‘eco-certified accommodation’ filter.
The new functionality, now available to B2B2C partners as part of Digitrips’ hotel and dynamic package booking engines, empowers travellers to make informed choices and encourages responsible tourism practices.
The feature already enables customers to narrow their search to eco-certified accommodation options in nearly 1,500 destinations worldwide, based on a variety of sustainable tourism labels recognised by the Global Sustainable Tourism Council.
Digitrips data shows accommodation options labelled as ‘eco-certified’ have seen a 9% surge in bookings on average since the label was introduced.
Although so far only around 1% of Digitrips’ 1.2 million properties boast the new ‘eco-certified’ label, the tool has quickly become one of the most widely used filtering options across all Digitrips-powered search platforms.
Emilie Dumont, Managing Director of Digitrips, said: “The launch of our new eco-certified accommodation filter is the latest milestone in our ongoing efforts to help travellers make informed decisions about their travel and accommodation options.
“The new feature extends far beyond the realms of green marketing. It is a practical tool for our B2B2C partners and their customers alike, enhancing transparency and providing useful information during the booking process. Over the coming months, users can expect to see the new label appearing on more and more properties across our vast directory of accommodation options.”
The new filter follows other sustainability-focused enhancements from Digitrips, including the addition of estimated CO2 consumption figures to its flight booking engine, as well as the integration of a unique direct flight calendar into its search platforms last month.
Digitrips’ ‘eco-certified accommodation’ filter encompasses a variety of labels validated by the Global Sustainable Tourism Council. This includes GSTC-recognised sustainable tourism standards owned by certification bodies, specialised tourism organisations, large tourism businesses, as well as municipal, provincial, and national tourism authorities.
