InterLnkd – the travel industry’s intelligent shopping mall partner and winner of the 2023 WTM and World Aviation Festival start-up competitions – has today announced the appointment of global travel executive and industry expert Stuart Greif on its board of advisors.
The appointment comes just months after the start-up raised £1 million in a seed funding round led by Vanneck Ltd., to accelerate its growth and international expansion.
In his role as a board advisor, Stuart will leverage his extensive industry knowledge to provide strategic guidance to the InterLnkd leadership team and identify new growth opportunities.
With 30 years’ global experience focused at the intersection of travel, customer experience and technology, Stuart currently serves as Executive Vice-President of Forbes Travel Guide. In this capacity, he spearheads strategy, innovation, and operations across more than 80 countries.
Previously, Stuart served as Senior Executive for Travel & Hospitality at Microsoft, and led J.D. Power’s Global Hospitality & Travel group. In addition, he played a pivotal role in the success of tech start-up – and now unicorn – Amperity, backed by early investors in Amazon, Facebook, and LinkedIn. He continues to actively engage in the travel start-up community as an investor, advisor, and mentor.
Stuart Greif, board advisor to InterLnkd, said: “I love that InterLnkd is providing highly contextually relevant product offers post-booking from over 20,000 brands, bringing retail shopping into the travel post-booking process for suppliers and sellers of travel. The team has identified a multi-billion-dollar opportunity, of which the travel industry has barely scratched the surface.
“No matter the type of vacation, Ski, Beach, City, Adventure or Golf, the industry is leaving significant revenue on the table, and InterLnkd has built a solution to capture that revenue and return it to the travel industry for free. I am excited by what the team has built so far for leading travel brands and look forward to supporting their global ambitions.”
Barry Klipp, Chief Executive Officer of InterLnkd, added: “Stuart is one of the most recognised thought leaders in our field and a dedicated supporter of innovative travel start-ups. With his vast experience spanning top-tier consultancies, prominent tech companies, VCs, and private equity, he will be an invaluable asset to the InterLnkd team.”
InterLnkd found the average traveller spends £270 on products across fashion, beauty, and essentials for their upcoming holiday. The UK start-up’s white-label technology enables travel sellers – including airlines, tour operators, and Online Travel Agencies – to earn a cost-free incremental revenue stream from these purchases.
Thanks to its intelligent matching engine, InterLnkd seamlessly curates a personalised selection of products that align with a customer’s travel booking from over 20,000 brands.
Last year, the company solidified strategic partnerships with leading travel brands including Thomas Cook, HolidayPirates, and LeShuttle (Eurotunnel).
