Türkiye, the world’s 4th biggest incoming tourism market according to UN Tourism’s 2024 data, announced its tourism performance results for the first six months of 2025 at a press conference in İstanbul. The data shows sustainable growth across key metrics, with notable resilience and spending power among visitors.
Türkiye hosted 26.4 million visitors between January and June 2025 – a 1% increase compared to the same period last year
Tourism revenues rose to US $25.8 billion (£19.6 billion) – up 7.6% year-on-year
International visitor spending rose 8% year on year to US$109 (£80) per night/person, while their average stay length was 10.0 nights – a mere 0.9% lower than last year
The UK remained Türkiye’s third-largest market, with 1.75 million visitors in the first half of the year
Mehmet Nuri Ersoy, the Republic of Türkiye’s Minister of Culture and Tourism, said: “Despite many geopolitical challenges that have happened in the first half of the year, Türkiye continued its sustainable growth in the tourism industry. Our strategic focus on diversifying our destinations, products, and source markets is proving effective. In this difficult environment, we have continued to see growth in key metrics, particularly in our revenue. Looking ahead to the next six months, we are confident that we will meet our year-end target of US $64 billion (£48.6 billion) in tourism revenues.”
Alongside the UK, the Russian Federation (2.61 million visitors) and Germany (2.42 million visitors) were Türkiye’s top inbound markets. Türkiye experienced double-digit growth in visitors from the Americas, Central Asia, and Asia-Pacific countries, reinforcing its global appeal.
