Agentic Hotel Distribution: Ride the AI Wave or Wipe Out—the Choice is Yours
The future of hotel distribution is not a mystery. It will either be owned by OTAs or owned by protocols. The choices hotel operators make today—from every global brand to independent inns and three-room B&Bs—will determine whether their businesses thrive or vanish. Last week I asked ChatGPT and Gemini to provide hotel recommendations in Orlando. […] More