GLOBAL HOTEL ALLIANCE REVEALS WHAT TRAVEL WILL LOOK LIKE IN 2026
UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has revealed how the world will travel in 2026, based on insights from members of its award-winning GHA DISCOVERY loyalty programme, which now counts 32 million-plus travellers globally. Survey results point to a more intentional traveller, one who values connection, comfort and […] More

