Shorter tours, smaller groups: Travelers prioritize intimacy and convenience
The latest 2025 Tour Taker report by Arival reveals a powerful shift in how European and U.S. travelers engage with day tours – shorter durations, smaller groups, and flexible schedules . As modern travelers prioritize flexibility and exclusivity, operators are rethinking how tours are designed and delivered. According to Arival’s study, 69% of travelers took […] More