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    PriceTravel lands at ITB as undisputed leader in the Americas

    PriceTravel Holding, one of the biggest B2B and B2C travel companies in Latin America, is set to make a significant impact at ITB Berlin 2024. The company proudly announces an astounding +450% growth in its hotel portfolio through direct contracting, offering over 35,000 hotels and solidifying its position as a major player in the hospitality sector.This portfolio of hotels spans across 120 destinations, primarily in Latin America, the Caribbean, the United States, and Europe, ensuring a comprehensive and varied selection to meet B2B and B2C client demands. The key strategic agreements that position PriceTravel as the undisputed leader are based on three strategic pillars in terms of its contracted product:
    PriceTravel has secured 35 exclusive contracts with top hotel chains globally, marking a significant milestone in its journey. In 2023, the company closed exclusive agreements with major hotel chains, including Wyndham, Accor, Marriott, Hilton, Best Western, and Hyatt.German and European travel agencies and tour operators will also be able to benefit from PriceTravel’s extensive product as a result of being a key strategic partner for the distribution of theme parks such as Disney Destination and Universal Parks and Resorts in Mexico and LATAM.Also, thanks to the best-in-class technology, PriceTravel is positioned as unrivaled leaders in Las Vegas. The company has strategically partnered with all major chains in the destination, featuring prominent hotels such as MGM, Caesar Palace, and Wynn Las Vegas and experiencing a noteworthy +500% growth in sales over the last 12 months.Under the banner of its B2B Wholesale brand, known as Connect, the business unit specialises in B2B hotel distribution through API/XML integrations, offering innovative solutions tailored to wholesalers, tour operators, OTAs and other B2B2C buyers of accommodation.
    Ivonne Arriola, Wholesale Director at PriceTravel Holding, says: “This week PriceTravel Holding, through its Connect brand, lands for its first time at ITB Berlin. As we continue to soar to new heights, our outstanding growth in hotel offerings and strategic partnerships reflects our commitment to delivering unparalleled travel experiences to our partners globally. We are thrilled to showcase our achievements at ITB Berlin 2024 and reinforce our position as a major player in the global hospitality sector. Our success is driven by our dedicated team, cutting-edge technology, and unwavering commitment to excellence.”
    At the core of Connect’s prowess lies its state-of-the-art API platform. Delivering exceptional response times, with 99% of requests processed in under one second, the platform’s advanced technology sets it apart. Easy integration via gateways or direct connectivity positions Connect as an efficient and agile choice for its business partners.
    Connect not only delivers high-quality products but also backs its offerings with specialized B2B distribution customer service. Operating 24/7 and providing trilingual support (English, Spanish, and Portuguese), the brand ensures consistent and effective assistance. Each client is paired with a dedicated Account Manager within the region, delivering personalized and results-driven support.ADVERTISEMENT

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    SA Tourism aims for growth at ITB Berlin 2024 More

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    SA Tourism aims for growth at ITB Berlin 2024

    SOUTH African Tourism is making the most of the Internationale Tourismus-Borse (ITB) in Berlin, Germany to position the country as a preferred tourist destination.This global trade show will run from March 5 to 7, under the theme, “Pioneer the Transition in Travel & Tourism. Together.”Forming part of the South Africa delegation, are 63 tourism products and services including 15 small medium and micro enterprises (SMME)s from across nine provinces representing the unique and culturally diverse tourism offering.
    “We are going to ITB 2024 as one ‘Team South Africa’ comprising a wide variety of products and experiences,” Nombulelo Guliwe, SA Tourism Chief Executive Officer, said.
    “We have put the effects of the COVID-19 pandemic behind us and we are pioneering our transition by ensuring that we showcase our exceptional tourism offering and indeed improve South Africa’s brand appeal and inspire travellers to choose to book and come visit South Africa.”
    South Africa is participating at ITB Berlin buoyed by its welcoming 8,5 million international tourists in 2023.
    Part of the engagements at ITB 2024 includes a “Destination South Africa Showcase” in the form of a media panel discussion.ADVERTISEMENTThis will be followed by a trade and media engagement session specifically tailored to afford all the South African SMMEs maximum networking opportunities.
    In 2023, South Africa saw 1,2 million tourist arrivals from Europe, a 38,2 percent increase compared to the same period in 2022.
    The United Kingdom remains the top European source market with 356 160 tourists choosing South Africa, marking a 25,8 percent growth compared to 2022.
    Germany experienced a 41,6 percent increase in arrivals, amounting to 245 259 tourists.
    This was followed by the Netherlands which saw an increase of 45,5 percent, amounting to 131 371 tourist arrivals in 2023.
    Source – CAJ News

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    Trip.com Group To Showcase New Consumer Trends and AI Innovations at ITB Berlin 2024

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    Trip.com Group To Showcase New Consumer Trends and AI Innovations at ITB Berlin 2024

    Trip.com Group is gearing up to make waves at ITB Berlin 2024 held from 5-7 March in Berlin. This marks the company’s second appearance at the prestigious international event, where it aims to provide an insider’s view into its latest technological innovations and cast a spotlight on the transformative consumer trends shaping the future of travel.
    Adapting to the New Global Traveller
    Schubert Lou, Chief Operating Officer of Trip.com, will take the stage as the keynote speaker at the eTravel stage on 6 March from 10:35 am to 11:00 am, with the topic: “How to Accommodate the Global Traveller”.
    With Trip.com Group’s focus on tailoring travel to a broad, international audience, Schubert will delve into the particular preferences of Asian travellers and explore how destinations can cater to consumer preferences that now go beyond sightseeing. Additionally, he will highlight the burgeoning role of AI and technology in reshaping the tours and activities sector.
    “The international travel landscape is significantly different post-pandemic, and industry players must stay ahead of the curve with innovation and agility,” said Schubert. “At Trip.com Group, we are committed to leveraging technology and data-driven insights to meet the rapid evolution of traveller needs.”ADVERTISEMENTBoon Sian Chai, Managing Director and Vice President for International Markets at Trip.com Group, will also be participating in a panel discussion at the Orange stage “Meeting the Needs of the Paradoxical Consumer” on 6 March, 2:45 pm to 3:15 pm. This session will explore the challenges faced by the travel industry, in particular hotels, in catering to increasingly unpredictable consumer preferences.
    “We must prioritise digital transformation and increased personalisation to appeal to ever-evolving consumers,” said Chai. “As such, we have constantly adapted our offerings to capture short attention spans and spur brand loyalty in an increasingly competitive landscape.”
    Focusing on Key Tech Trends to Spur Growth
    Furthermore, Andy Washington, General Manager for Europe at Trip.com Group, will join a panel discussion “Beyond the Buzz – Key Technology Trends Shaping Travel” on 5 March from 11:15 am to 11:45 am at the eTravel stage. Washington will share Trip.com Group’s insights on separating enduring tech advancements from short-lived trends. He’ll highlight the company’s proactive strategies in leveraging technology to meet and predict traveller needs, with a particular nod to Europe’s unique market dynamics.
    “At Trip.com Group, we identify true technology trends by the genuine benefits they bring to our users, focusing on practical value over hype. Our commitment is to technologies that offer clear advantages to our customers, guiding our efforts to lead the digital transformation of the travel industry with solutions that resonate meaningfully across the globe, including Europe.”
    Trip.com Group invites members of the media to join its sessions at ITB Berlin 2024 for a dynamic exploration of the latest tech innovations and consumer trends influencing the travel industry. For further insights and discussions, be sure to visit the Trip.com Group booth at Hall 9, Stand 108

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    ITB Berlin 2024 the world’s leading B2B trade event is here

    ITB Berlin 2024 the world’s leading B2B trade event, inaugurated on the 4th is set to open its doors, showcasing 1,000 exhibitors from 168 countries. Hosted by Oman, this significant gathering in the middle of the travel and tourism industry is anticipated to draw approximately 1,000 international exhibitors and over 160,000 professional visitors from around the globe. Attendees will include global hospitality industry leaders, think tanks, tourism decision-makers, airline and MICE planners, global destination management companies, airline industry, travel technology leaders, international travel influencers, and the leading providers of the world’s best travel technology services. This encompasses a broad spectrum of participants from B2B companies, the cruise industry, and travel technology providers. Amidst growing optimism, the event is poised to celebrate the global tourism industry’s return to pre-pandemic levels of activity. With anticipated growth in 2024, ITB Berlin this year is expected to herald a significant boom, surpassing pre-pandemic levels and marking a new era of expansion and prosperity in the tourism sector.
    Scheduled for March 5-7, 2024, at the Berlin Exhibition Grounds, the ITB Berlin Convention 2024 is poised to host 24,000 participants across four stages, with 17 specialized tracks on subjects including travel tech, marketing strategies, eco-friendliness, and beyond. Its guiding principle, “Pioneer the Transition in Travel & Tourism. Together,” underscores a collective effort towards innovation. The event will also offer selected live-streamed sessions, with access provided through the trade show admission.
    This pivotal gathering in the travel and tourism realm assembles experts worldwide to delve into prevailing trends, breakthroughs, and obstacles within the industry. Emphasizing eco-sustainability, digital transformation, and the travel industry’s future, the convention serves as a nexus for exchanging insights, fostering connections, and collaborative ventures among thought leaders. It presents an array of discussions, workshops, and panels that span the spectrum of the tourism sector, presenting an enriching experience for professional development.
    Set to convene at Messe Berlin, Messedamm 22, in Berlin, Germany, from March 5-7, 2024, the ITB Berlin Convention 2024 stands as a cornerstone event for the global travel and tourism community, drawing approximately 1,000 exhibitors and over 160,000 industry attendees worldwide. The agenda includes a diverse lineup of talks, interactive sessions, and networking events, addressing themes such as adventure and responsible tourism, corporate and cultural travel, LGBTQ+ and luxury tourism, medical and technological advancements in travel, youth engagements, and budget-friendly accommodations.
    Source: https://ow.ly/iyM650QKzreADVERTISEMENT

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    Four Seasons Invites Travellers to Explore Anew with Immersive Experiences

    For true travellers, it’s never enough to simply see the world – one must experience it. Four Seasons, the world’s leading luxury hospitality company, invites guests to go beyond the sights and souvenirs and into the heart of each destination it calls home, sharing the stories of people and places that will be the starting point for each traveller’s own story.“The Middle East and Africa offers an incredible range of opportunities to explore, learn from and be inspired by, given the centuries of history and culture found in abundance here,” says Adrian Messerli, who was appointed to the role of Four Seasons President, Hotel Operations – Europe, Middle East and Africa last year and is now based in Dubai. “As Four Seasons pairs ancient wonders with modern luxury for today’s adventurous travellers, we invite you to join us in being part of the continuously unfolding story of the region.”
    With more than six decades of experience in setting the stage for extraordinary travel experiences, Four Seasons can customize the perfect holiday, completely tailored to individual needs and wants. With insider access, trusted local guides and seamless travel arrangements – not to mention the comfort of luxurious accommodations at the end of each adventure-filled day – all that’s left to do is enjoy every moment.
    Here, Four Seasons shares a taste of the possibilities, recommendations for unforgettable discoveries in the region, and ways to get started on planning a journey into the untold in the Middle East and Africa this year.
    Under Water and Across the Land
    Endless landscapes under bright blue skies, under water worlds teeming with life, lush private gardens and up-close encounters with wildlife are waiting to be discovered with Four Seasons:ADVERTISEMENTAn unforgettable journey to the “Edge of the World” begins at Four Seasons Hotel Riyadh as guests embark on an eight-hour excursion that begins with traversing the sands, hidden cities and winding rivers of Bedouin folklore as the sun fades. On arrival, guests will take in the stunning beauty of a geological wonder that has to be experienced to be believed. As a spectacular sunset gives way to a starlit evening, enjoy a traditional dinner before returning to the Hotel with memories of a lifetime.
    Fashion legend Yves Saint Laurent fell in love with Morocco’s Red City long before Four Seasons Resort Marrakech gained the (virtual) keys to his very private garden sanctuary. Inside the beautifully maintained Jardin Majorelle, a riot of colours, scents and textures awaits as guests wind through leafy passageways discovering rare tropical plants, sky-high cacti, and the electric blue buildings that the designer famously said introduced him to the world of colour. A private tour of the home he shared with Pierre Bergé and a guided visit to the adjacent Musée Yves Saint Laurent follows, then a tailor-made, YSL-inspired dinner back at the Resort.
    The Castaway Centre at Four Seasons Resort Seychelles at Desroches Island is the starting point for an immersion into underwater wonders, or catching a break atop the waves. The waters around this secluded island are also ideal for fishing, with dogtooth, yellowfin tuna, wahoo, sailfish, tropical amberjack and more as both expert fisherman and beginners alike are expertly guided. Further out to sea, day trips to remote Poivre Island and St. Joseph’s atoll, where untouched coral reefs are waiting to be explored.
    In the heart of Dubai’s ultra-modern downtown, Four Seasons Hotel Dubai International Financial Centre is minutes away from the UAE’s first national park. Comfortably seated in a vintage 1950 Range Rover, guests can look forward to witnessing graceful Arabian gazelles running across rippling dunes, a demonstration of the region’s love of falconry, and an authentic Bedouin camp dinner to round out the incredible Royal Safari Private Experience.
    Four Seasons Hotel Kuwait at Burj Alshaya is a shimmering beacon of luxury rising above a modern metropolis – and it’s also the starting point to outdoor adventures such as paddleboarding or snorkelling in the clear waters around nearby Kubbar Island, known for its coral reefs, nesting seabirds and pristine sandy beaches that are perfect for a day of sunbathing on the Arabian Gulf.
    Surrounded by 76 recognized sites, the new dive centre Four Seasons Resort Sharm El Sheikh is the jumping off point to a world of undersea wonders. Blessed with clear, reef-filled waters that are home to abundant aquatic life, visibility is truly remarkable, even at night as the tiny particles of glowing plankton take on a glittering bioluminescence. The Red Sea is also the final resting place for many intriguing shipwrecks, including the World War II era British SS Thistlegorm. Early risers will board a high-speed powerboat at the Resort’s pier on their way to the Strait of Gubal to see it resting on the sea floor.
    Become a Local Expert
    Four Seasons goes beyond the usual tourist stops and introduces guests to the real culture of the most intriguing cities in the region. Insider insights, hands-on experiences and private access are all gently guided by local experts carefully chosen by Four Seasons:
    A visit to the Pyramids of Giza and the mysterious Great Sphinx is a must on any trip to Egypt, and thanks to the concierge team at Four Seasons Hotel Cairo at Nile Plaza, it can be a deeply enriching experience fully customized to each guest’s own interests. A private guide will share their expertise on the fascinating 7,000 year history of these global monuments before guests enjoy dinner in a private tent onsite. Afterwards, under a starry sky, a traditional Tanoura dance performance against the backdrop of the spectacularly lit Pyramids will fill camera phones and Instagram feeds with memories of a lifetime.
    As the city continues to emerge as a global destination, Four Seasons Hotel Doha has curated the top sights and lined up private guides to offer guests customized itineraries – whether exploring the Gulf’s pearl diving history or bargaining for a strand in the souks. Doha has everything from sandy beaches to fragrant spice markets, world class dining and designer shopping, and for an immersion in the country’s rich heritage and culture, a guided exploration of the Museum of Islamic Art or the futuristic National Museum of Qatar.
    Further down the Arabian Gulf, the capital of the UAE is styling itself as a cultural hub of both regional and international art. And, while the nearby Louvre Abu Dhabi is a must-see just 15 minutes away, art lovers will want to explore the 2,000 piece collection at Four Seasons Hotel Abu Dhabi at Al Maryah Island, featuring expressions of the region’s history and modern dynamism by Emirati and international artists.
    Ever dreamed of having free roam of a royal palace? It’s now a reality as Four Seasons Hotel Alexandria at San Stefano opens the doors to a newly-restored 19th century palace that was once the home of the wealthy Muhammad Ali dynasty. Even better: the family left the royal jewels behind, from ruby and emerald crowns to a golden chess set, diamond-encrusted sword and so much more, each with its own fascinating story shared by an expert guide.
    Top of the list for any visitor to Egypt is the recently opened Grand Egyptian Museum (GEM) in Cairo. None other than Ramses II (in the form of an 11 metre / 36 foot statue carved 32 centuries ago) welcomes visitors to the largest archaeological museum in the world. The striking contemporary building houses most of the treasures unearthed a century ago in King Tut’s tomb, plus more than 100,000 additional artifacts spanning 7,000 years of Egyptian history and culture. The concierge team at Four Seasons Hotel Cairo at The First Residence can arrange early access to the Tutankhamun Immersive Exhibition’s captivating multi-sensorial experience.
    Beyond the Spa: Inward Journeys of Self-Exploration
    Getting away from it all can so often clear the way for finding oneself – and each other – with a host of locally-inspired wellness experiences created by Four Seasons:
    Although situated in the heart of Jordan’s capital, the expert concierge team at Four Seasons Hotel Amman helps travellers write their own stories in the astounding sites and experiences beyond the city, from the ancient wonders of Petra to the historic village of Pella. Here, guests are welcomed with a mountaintop meditation accompanied by a local shepherd and his flock, followed by a lunch in this spiritually-charged archaeological site that has been continuously inhabited for 6,000 years. Learn about “dream weaving” from a local artisan while practicing art therapy, and salute to the setting sun during a private yoga session.
    For those seeking a more traditional spa experience, Four Seasons Hotel Bahrain Bay sets the stage for romance with the Couple’s Escape including an aromatic steam and scrub before side-by-side aromatherapy messages capped off with a bubbly toast to love. Or, opt for the Night Spa package that finds couples relaxed and soothed as the clock strikes midnight following a massage for two by the indoor pool, which can then be enjoyed in complete privacy with sweet nibbles and sparkling wine.
    Tastes to Remember – and Share
    Some of travel’s greatest rewards are reserved for the palate, and at Four Seasons, the experience can be distinctly off-menu:
    At Four Seasons Resort Mauritius at Anahita, guests are introduced to the many cultural influences that have shaped the island’s vibrant cuisine, starting in the on-site Cotomili garden to snip fresh leaves before heading to the kitchen for a Creole Cooking Class. This is where travellers learn to make local favourites such as rougaille: a classic, tomato-based comfort food made with dried fish that home chefs can make their own with flavours such as garlic, ginger, curry and chili.
    In Morocco’s White City, Four Seasons Hotel Casablanca introduces guests to a four-generation family making the city’s best cornes de gazelles at Pâtisserie Bennis Habous in the Quartier Habous. They’ll reveal their closely-guarded recipe for these traditional Moroccan cookies, made from almonds and orange water and shaped by hand. Afterwards, do as the locals do and enjoy the cookies with a glass of sweet mint tea on the terrace of the nearby Cafe Imperial.
    And Now for Something Completely Different
    One is never too old to try something new, or to take a step – or leap – out of their comfort zone with the assurance that Four Seasons is there to ensure every second is both exciting and rewarding:
    While never leaving a poolside lounge is tempting at Four Seasons Resort Dubai at Jumeirah Beach, the Desert Thrills Safari is the stuff of shared stories for years to come. It starts with some invigorating “dune bashing,” a crazy SUV ride across constantly shifting dunes with plenty of stops, starts and slides. Warmed up for adventure, guests hop into dune buggies for another run, try out sandboarding and then reward their own bravery with a lavish gourmet dinner in a private tent.
    A world away in the Indian Ocean, it’s time to learn something new while contributing to the preservation of marine wilderness with the education and conservation specialists from WiseOceans at Four Seasons Resort Seychelles. Here, travellers will learn about the intricate world of coral reefs, and even help build new ones. As they continue to grow, guests can watch progress from home through electronic updates and photos.
    At Four Seasons Hotel Amman, guests can spend a day in the nearby hilltop town of Umm Qais where they will learn traditional arts including basket weaving and making hadabs – a Jordanian headdress – by hand with local women, who will also share the ecological and medicinal secrets of wild za’atar.
    Trip Customization in the Palm of One’s Hand
    Take advantage of the Four Seasons App, and chat in real-time with Four Seasons team members in 100+ languages for more advice and ideas, and throughout a stay in the Middle East and Africa.

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    Queen Anne to Boast Elevated Retail Experience with New Luxury Brands

    With less than three months to go until the launch of its new ship, Cunard has revealed a glimpse of the elevated retail experiences awaiting guests on Queen Anne.The world’s most iconic luxury cruise line has announced a unique collection of 115 household brands that will have a presence on board, from luxury watchmakers Bremont to the beauty division of French fashion house, Chanel.
    And 27 of these exciting brands also represent first-time partnerships for Cunard – including Hugo Boss, Raishma, Chapel Down, Whittard, and 886 Royal Mint. Garrard, the first official crown jeweler in the UK, will also have its first boutique on board a Cunard ship.
    In addition to an expertly curated selection of fellow Walpole brands on board, Queen Anne will also herald a new era of retail therapy at sea. Walpole is the official sector body for British luxury, and Cunard became a Walpole member in 2019.
    The ship’s redefined retail spaces, expertly designed by Sybille de Margerie, will feature meandering pathways to inspire exploration and intrigue, enabling guests to intuitively weave through areas, with seamless connections leading shoppers from one category to another.
    The on-board experienceADVERTISEMENTFrom light-filled boutiques with stunning sea views housing covetable jewelry, clothing, accessories, and gifts to carefully curated collections of pre-loved accessories from designer names for a sample of sustainable indulgence, Queen Anne will boast several feature spaces designed to bring products to life in up-close experiences.
    The Grand Lobby Boutiques is the ultimate venue for retail indulgence and is where guests will find the first ever Garrard fine jewelry boutique at sea, as well as Queen Anne’s Cabinet of Curiosities, and Experience Lounge.
    The Cabinet of Curiosities is a dazzling new concept featuring 38 display cases showcasing curated treasures from a variety of luxury brands that will celebrate the style and intrigue of travel.
    This immersive, one-of-a-kind rotunda gallery will showcase a 360-degree display of collectibles, jewelry, fashion, and art from Cunard’s partner brands – such as Chanel and Bremont – that are available to buy, alongside never-before-seen treasures from the luxury cruise line’s archives.
    Another element of Queen Anne’s elevated retail offering is the Experience Lounge, a space where retail intertwines with food and drink, allowing the ship to enhance activations and events in style.
    To further enhance the guest experience, Queen Anne will boast a dedicated Shopping Host, the only role of its kind in the Cunard fleet. This personal shopping concierge will have an extensive knowledge of the available assortment as well as brands’ stories to offer guests a rewarding retail experience.
    Furthermore, a personalization desk will be available for guests who wish to add a personal touch to purchases through engraving, embossing, and more.
    Queen Anne
    Throughout her maiden season, Queen Anne will sail from Southampton on itineraries to the Mediterranean, Scandinavia, the Canary Islands, and the Norwegian Fjords, visiting more than 60 unique destinations in 16 countries – taking in several of Europe’s most enchanting ancient cities.
    Katie McAlister, President of Cunard, said: “Luxury ocean travel is all about escapism and being immersed in a world full of unique and enriching experiences. It’s a philosophy we are passionate about bringing to life with our new ship Queen Anne, which is why we are all so excited about her elevated retail offering. Nowhere else will travelers be able to find such a beautifully curated collection of luxury brands at sea or learn about heritage brands in such an engaging way as with Queen Anne’s Cabinet of Curiosities.”
    For Travel Advisors interested in further information, please contact your Business Development Manager, visit OneSourceCruises.com, or call Cunard at 1-800-528-6273.

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    Hylla Vintage Hotel Joins The Leading Hotels of the World as First Member in Southwest China

    Hylla Vintage Hotel has been inducted into The Leading Hotels of the World (LHW), becoming the first property in Southwest China to join this exclusive network of luxury independent hotels.Nestled in the historic heart of Lijiang, a city renowned for its convergence of world heritage sites, the Hylla Vintage Hotel offers a unique gateway to the past. The hotel is situated at the base of Jade Dragon Snow Mountain, the southernmost glacier in Eurasia known for its perennial snow. Embracing the textures of natural wood and stone, the property resides in Jietuolin, the original domain of the Muwangfu family, who led the Nakhi people. This location is steeped in history, a narrative beautifully captured in the Ming Dynasty chronicle, “The Travels of Xu Xiake.”
    The property is a testament to the area’s historical allure and scenic splendor, making it an exceptional destination for international travelers in search of distinctive experiences. With a commitment to respecting the natural environment and local traditions, the hotel fosters a strong connection with the spirit of “village community living”. Notably, Hylla Vintage Hotel has garnered several prestigious international accolades, including AHEAD, DEZEEN, LILA, and LI Awards, reflecting its appeal among both domestic and international audiences.
    Guests can immerse themselves in a bygone era within the hotel’s interiors, which features a meticulously curated collection of modernist furniture dating from the 1930s to the 1960s, alongside an eclectic mix of vintage furnishings, literature, artworks, and artisanal objects from around the world. This blend of historical ambiance and modern luxury positions the Hylla Vintage Hotel as a living museum of vintage culture, offering a deeply authentic and enriching travel experience.
    For more information and reservations,please visit https://www.hyllahotels.com or call 0888-5155555.

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    Princess Cruises Installs Innovative Food Waste Biodigesters Onboard New Flagship: Sun Princess

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    Princess Cruises Installs Innovative Food Waste Biodigesters Onboard New Flagship: Sun Princess

    Power Knot Ocean, the market leader for onsite organic waste management solutions in the marine environment, announced today the successful deployment of 26 of its machines aboard Princess Cruises’ latest luxury cruise ship, the Sun Princess. The integration of Power Knot’s LFC biodigesters and WEP effluent pumps on board Sun Princess marks a significant stride toward sustainable waste management practices within the cruise industry.Sun Princess, Princess Cruises’ newest flagship, weighing 175,500 tons and accommodating 4,300 guests, is set to make its debut in early 2024. Embarking on voyages to the Mediterranean, Europe, and the Caribbean, the ship promises an unparalleled cruise experience with its state-of-the-art amenities, a diverse range of culinary offerings, and opulent staterooms and suites.
    The LFC biodigester is a food waste biodigester that uses natural aerobic digestion to break down food waste into water, mitigating the need for traditional disposal methods and contributing to a substantial reduction in both cost and environmental impact. The biodigester units are strategically placed in key areas of the ship such as a galley or garbage room where food waste is processed or handled to improve operations. With nine different sizes available, accommodating the digestion of 10 kg (20 lb) to 6000 kg (13200 lb) of food waste per day, the LFC biodigester provides a versatile and effective approach to waste reduction.
    Alongside each LFC biodigester is a WEP effluent pump. These are used to move the effluent to a convenient location so that it can easily be sent to the ship’s on board treatment facility.
    “The installation of our LFC biodigesters and WEP effluent pumps on the Sun Princess exemplifies our dedication to sustainable waste management solutions. By seamlessly integrating our advanced technology into the ship’s operations, we are contributing to a cleaner, greener future for the cruise industry,” said Iain Milnes, President of Power Knot.

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