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    Be Part of the Story at The Wizard of Oz Museum

    While most museum gift shops offer books about a museum and its contents, The Wizard of Oz Museum takes its own story from the books to the screen by way of an immersive experience that can be enjoyed by visitors of all ages.The Wizard of Oz Museum is one of the most popular museums in the country that covers a book that emphasizes L. Frank Baum’s story and its impact on American culture. The museum’s family appeal is recognized by two major traveler ranking sources – TripAdvisor and Whichmuseum – where The Wizard of Oz Museum ranks in the top 20 for things to do in Florida among art and/or museum lovers, couples, kids, and pop culture fans, as well as best group activities, and as a hidden gem. At Whichmuseum, it ranks as #1 out of 8,751 museums in the country in four categories (child-friendly, audio tour, museum shop, and parking); as #2 among art museums in Florida, and as #14 among the best museums in Florida.
    For kids, excitement peaks when encountering artifacts in the Oz museum, when they are engaged and can make their own choices and participate in activities. Children are most drawn to the objects that resonate with their interests, prior knowledge, and experiences.
    For teenagers, it’s often an eye-opener that there is more than one book in the Oz series, and there’s much more in the book than what was in the 1939 movie. They are also shocked to learn that the Tik-Tok they use every day is from Baum’s book titled Tik-Tok of Oz from 1914. Millennials might also be impressed by the author’s prediction about wireless phones, robots, satellites, and bulletproof vests before 1920, and how the Google car resembles one from the cover of a 1941 Oz book titled Scalawagon in Oz.
    Gen X is intrigued by different versions of populism used in the story and guessing the origin of the main characters. Does the Scarecrow represent farmers? Does the Tin Man represent industrial people? What about Tin Man’s missing heart? Does this have anything to do with Baum having childhood heart issues that ultimately led to his death?
    Older Oz Museum visitors analyze the information presented to them through their life-long experience. The “Boomers” age group is often surprised when they learn Baum got an idea about the Emerald City from visiting the first Chicago World’s Fair in 1893. Baum’s use of spectacles in the Oz story is based on visitors of the fair who were blinded by the light at night.ADVERTISEMENTThe original Oz book was written at a time when the country moved from silver to the gold standard. This led to theories about Dorothy’s silver shoes from the book and the yellow brick road representing gold. Adding to speculation, it was noted that the measure for gold is ounce with an abbreviation of “oz”, and the color of American currency is the color of Emerald City.
    Other Oz theories questioned the coincidence that all the females in the Wizard of Oz story are strong, and all male characters lack something and need the support of Dorothy. Looking into this further, attention focused on what amount of influence Baum’s mother-in-law, Maud Gage, a feminist, had on him.
    History says children frequently asked Baum to draw a map to the Emerald City, but today only a GPS is needed to get there. Simply type Cape Canaveral, Florida, to find The Wizard of Oz Museum, and then just look for a 12-foot-tall Tin Man. For more information, visit The Wizard of Oz Museum at wizardofozflorida.com.

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    MSC Cruises, the world’s third largest cruise line, is setting course for Texas.

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    Adventures by Disney Announces New Holland and Belgium River Cruise

    Adventures by Disney continues its commitment to family travel with two new itineraries to Holland and Belgium. Beginning in 2025, families can embark on an enchanting river cruise and become immersed in Dutch culture, history and old-world charm, or join an exclusive spring departure to experience the legendary tulip season. Guests on each Holland and Belgium River Cruise itinerary will be inspired by the activities and experiences, such as marveling at the iconic Kinderdijk 18th century windmills, enjoying canal cruises through time-honored neighborhoods, visiting the museum of Plantin and Moretus publishing which dates back to the 1500s, admiring Dutch masters art and architecture, touring Royal Delft and taking part in a pottery activity, going to castles, riding bikes through the countryside, tasting regional food and drinks, and more — included and designed to take guests into the heart of the area’s storied history and modern-day influence.
    Additional information and details are available by clicking here.
    The Discovering Holland and Belgium Tour
    On the traditional Holland and Belgium tour, guests will visit Amsterdam, Utrecht, Rotterdam, Ghent, Brussels, Antwerp, Kinderdijk, Gouda and Bruges. Highlighted activities include celebrating the magic and music at the Utrecht Museum Speelklok, strolling through Castle de Haar, learning about Brussels’ influence on comic books, chocolate and more.
    For adult travelers, Adventures by Disney will offer this itinerary for one adult-exclusive departure.ADVERTISEMENTEmbark on the Tulip Tour
    The spring tulip sailing will highlight Holland and Belgium’s world-renowned floral beauty and industry. The tulip sailing will be offered once in April, to capture the splendor of the blooming season. Historically, tulips served as inspiration for Dutch master artists, and during tulip-mania in the 1600s, the bulb was used as an economic exchange.
    On this itinerary, guests will visit Amsterdam, Hoorn, Middelburg, Ghent, Antwerp, Rotterdam, Kinderdijk and Schoonhoven. Highlighted activities include walking among Keukenhof’s brilliant display of 7 million spring-flowering bulbs, visiting Hoorn and its tulip farms, exploring the Floralia Flower Show, painting an ornamental clog keepsake, and more.
    Each eight-day, seven-night voyage, in collaboration with AmaWaterways, will be led by Disney-trained Adventure Guides who take care of every detail and bring the destinations to life through masterful storytelling. Families will enjoy the convenience of unpacking once as the river cruise ship serves as the hotel for the entire trip. Meals and activities are provided and the selection — or on-your-own time — provides guests a customized adventure. Young travelers, or Junior Adventurers, can even choose to spend an evening together on an Adventure Guide-led activity.
    Booking Information and Details
    For nearly 20 years, guests traveling with Adventures by Disney have explored some of the most sought-after places in the world, and the travel brand’s global portfolio has expanded to now offering more than 40 guided-group adventures by land, river cruise and expedition cruise. Disney-trained Adventure Guides accompany every trip and bring real-world magic to life. Their masterful storytelling, in-depth knowledge of the places visited plus their attention to every detail ensures guests enjoy a hassle-free vacation and foster lasting connections with every destination. The authenticity and immersion in the places and cultures visited, plus insider access and activities, are at the heart of every Adventures by Disney vacation.
    To learn more about Adventures by Disney or to book a vacation, guests can visit AdventuresbyDisney.com, call 1-833-223-0103 or contact a travel agent.

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    Avelo Airlines Enters 2024 as One of America’s Most Reliable Airlines

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    Italy Calendar of Events – 2024

    PESARO NAMED ITALIAN CAPITAL OF CULTURE 2024
    Nestled along the Adriatic coast, this hidden gem offers a unique blend of natural beauty and historical significance. Overlooking the sea and crisscrossed by the River Foglia, Pesaro boasts two coastal hills that provide a stunning backdrop to its charm. Recognised by UNESCO as a creative city for Music, Pesaro celebrates its status as the birthplace of composer Gioachino Rossini.Italy continues to be a haven for art, music, and history enthusiasts. Here are some exciting events and exhibitions across the country:
    ART
    EL GRECO EXHIBITION EL GRECO EXHIBITION IN MILAN – PALAZZO REALE until 11th of February
    Witness the brilliance of El Greco’s artwork in Milan at Palazzo Reale. Dive into the unique style and emotional depth of this influential painter.ADVERTISEMENTGOYA EXHIBITION GOYA EXHIBITION IN MILAN – PALAZZO REALE until 3rd of March
    Continuing the artistic journey, explore the Goya exhibition at Palazzo Reale in Milan. Delve into the captivating works of Francisco Goya, a master of the Romantic era.
    RE-OPENING OF CINEMA MODERNISSIMO, BOLOGNA
    Film enthusiasts rejoice! The iconic Cinema Modernissimo in Bologna has reopened its doors, inviting you to experience the magic of cinematography in a beautifully restored early twentieth-century setting.
    MILANO DESIGN WEEK 16th – 21st of April
    Once again, in April, Milano the Capital of Design steps under the spotlights of the world of creativity and design with Milano Design Week and the Salone del Mobile: presented from 16th to 21st April at Rho Fiera and throughout the liveliest city districts.
    FIDIA, GREATEST GREEK SCULPTOR, MUSEI CAPITOLINI, ROME Fidia | Musei Capitolini until 5th of May
    Explore the works of Fidia, the renowned Greek sculptor, at Musei Capitolini in Rome. Immerse yourself in the timeless beauty and classical mastery of his sculptures.
    MUSIC
    OPERA SINGING GRANTED UNESCO INTANGIBLE STATUS
    Italy’s rich opera tradition has been recognised by UNESCO as an Intangible Cultural Heritage. Celebrate the expressive beauty of this art form, deeply ingrained in Italy’s cultural fabric.
    FESTIVAL DI SANREMO 6th – 10th of February
    The 74th Italian Song Festival, also known as the Sanremo Festival takes place in the Liguria Region. The event is broadcast live and in Eurovision by Raiuno, RaiPlay and Radio2.
    LEONARDO FROM DESIGN TO MACHINES – CORIGLIANO CALABRO, Calabria until 30th of June
    Embark on a journey through Leonardo da Vinci’s ingenious designs and machines in Corigliano Calabro, Calabria. Discover the genius of one of history’s greatest minds.
    CARNIVALS
    CARNIVAL OF VENICE until 13 of February
    The vibrant and colourful Venice Carnival is back for a fortnight of costumes, masks and celebrations. During the Carnival celebrations, Venice turns into an even more magical place. Every corner of this fabled city on the water flourishes with shows, music and parades. As in the past, private parties and masquerade balls still happen inside the Serenissima’s grand noble palaces. However, the most spectacular moments of the Venetian carnival – such as the “Flight of the Angel” and the “Festa delle Marie” – will take place at the St Mark’s Square, which becomes the centre of an amazing, open-air party.
    CARNIVAL OF FANO 28 Jan, 4th and 11th of February
    The Carnival of Fano is one of the oldest Carnival in Italy and the biggest in the Marche Region, featuring floats, masks, music, masquerades, shows and fireworks. However, what really makes this Carnival special is the launch of tons of sweets from the floats to the crowds of spectators.CARNIVAL OF VIAREGGIO 3rd, 8th, 11th, 13th, 18th and 24th February
    Among Italy’s most flamboyant events in Italy, particular mention goes to the Carnival of Viareggio. The floats made of papier-mâché are the stars of this carnival; huge, majestic, and thought-provoking, they are inspired by Italian and international politics and other current events, often represented in satire form, most times with a lot of irreverence. These parades draw thousands of visitors of all ages, who come to participate in the festive air that can be breathed in the town on the days of the masquerade processions. Events include big parties, sports events, slang theatre show and food stalls.
    FASHION
    MILANO FASHION WEEK 20th – 26th of February
    Milano Fashion Week Moda Donna, the key event on the Milano fashion calendar, makes its return to create dreams and aspirations. The biggest names in Fashion Week will enchant a global audience with their Autumn-Winter 2024/2025 collections.
    CULINARY DELIGHTS & GASTRONOMIC FESTIVALS
    WORLD CHAMPIONSHIP OF GENOESE PESTO – Genoa 23rd of March, Doge’s Palace
    The World Championship of Genoese Pesto with Mortar is set to make a triumphant return to Genoa after a four-year hiatus imposed by the pandemic. Witness the culinary prowess of 100 competitors from around the globe as they go head-to-head, using pestles and mortars to create Genoese pesto according to traditional methods and with authentic ingredients. A panel of gastronomes and expert tasters will identify the top 10 finalists, who will compete in the final round in the afternoon. The World Champion of Genoese Pesto with Mortar will be awarded the prestigious “Pestello d’Oro,” an olive wood pestle with a handle wrapped in gold.
    FOCACCIA FESTIVAL OF RECCO – Genoa 26th of May, Recco
    Join the celebration of the iconic gastronomic symbol of Recco at the Focaccia Festival. Established in 1955 and organized by the Consorzio della Focaccia di Recco col formaggio and the Municipality of Recco since 2006, this event pays homage to the beloved focaccia. Experience the culinary tradition with the free distribution of both classic and onion-flavoured focaccia in the morning, followed by the afternoon delight of Focaccia di Recco with IGP cheese. Immerse yourself in the flavours of this cherished gastronomic heritage.
    EUROCHOCOLATE – Perugia 18 – 27th of October
    Indulge your sweet tooth at Eurochocolate in Perugia, where chocolate lovers converge to experience a delightful celebration of all thing’s cocoa. In its 30th year, the event promises captivating cooking demonstrations, intricate chocolate sculptures and the opportunity to savour and purchase a variety of chocolate specialties at the chocolate market and expo. Immerse yourself in the world of chocolate artistry and craftsmanship.
    TERRA MADRE SALONE DEL GUSTO Turin 26 – 30th of September
    Terra Madre Salone del Gusto is Slow Food’s flagship international festival. Hosted every other year in Turin, Italy, this event is the best food conference you’ve ever been to, combined with a huge food marketplace, workshops, networking, music and the flavours of the world.
    SPORTS
    EMILIA ROMAGNA REGION – CYCLE LIKE A PRO | Emilia Romagna Tourism 29th of June 2024
    In 2024, the iconic Tour de France Grand Départ will pass through Emilia Romagna, offering cyclists breath-taking routes through Bologna, Rimini, Cesenatico and Piacenza. For the 111th edition of the iconic Tour de France, the race will depart from Florence.
    HIKE OR CYCLE THE ‘DUCHIES TRAIL’ FROM EMILIA ROMAGNA TO TUSCANY | Sentiero dei Ducati
    Discover the Sentiero dei Ducati, an ancient pilgrimage route from Emilia Romagna to Tuscany. Hikers and mountain bikers will traverse picturesque landscapes, including vineyards, castles, and ancient churches.
    MOTORING AND BOATING
    EMILIA ROMAGNA REGION – FOLLOW ENZO FERRARI | Motor Valley
    To celebrate the film release of the Ferrari, the biopic of Enzo Ferrari’s. Visitors to Emilia Romagna can follow in Enzo’s footsteps and enjoy a test drive at Imola racetrack.
    LIGURIA REGION – GENOA BOAT SHOW 19th to the 24th of September
    Experience the pinnacle of Italian refinement at the 67th edition of the Genoa Boat Show, an event that showcases the best of Made in Italy brands. Located at the stunning Waterfront Marina in Genoa, the show offers a remarkable opportunity for both industry experts and enthusiasts to indulge in over 200,000 square metres of display space on land and water.
    NEW FLIGHTS
    ITA AIRWAYS
    ITA Airways is launching a new nonstop flight between Rome Fiumicino (FCO) and London City Airport (LCY) starting 1st April 2024. Operated with the new Airbus A220-100, this route will feature 12 weekly flights, catering to the significant demand from leisure and business travellers. Additionally, ITA Airways is introducing a fifth roundtrip flight from Milan Linate to London City, with service beginning on 10th April 2024 and increasing the weekly frequencies between Milan and London City to 31 flights.
    JET2.COM
    Jet2.com is set to expand its offerings for summer 2024 with exciting new routes:
    Edinburgh – Rome: Twice weekly flights from 8th March 2024, as part of Jet2’s major expansion at Edinburgh Airport.East Midlands – Naples: Weekly flights starting from 24th May 2024.Glasgow – Verona: Weekly flights starting from 8th May 2024.For summer 2025, Jet2.com introduces:
    Edinburgh – Catania: Twice weekly flights from 7th May to 22nd October 2025.In addition, Jet2.com will provide additional frequencies for the 2024 Six Nations Rugby Tournament, with extra flights to Rome during February and March 2024. Route increases for summer 2024 include expanded services from Edinburgh to Naples, Edinburgh to Verona, Birmingham to Catania, and Manchester to Olbia.
    RYANAIR
    Ryanair introduces two new flights:
    Luton to Treviso: Twice a week, starting from October 2023.London Stansted to Genoa: Winter 2023-2024 season.NEW HOTELS
    COLLINA LUXURY RELAIS in Clusone near Bergamo, Lombardy
    Discover the elegance and luxury of Collina Luxury Relais, a 5-star hotel in Clusone near Bergamo, Lombardy. Immerse yourself in the stunning surroundings and indulge in a world-class hospitality experience.
    HILTON EUR LA LAMA in Rome, near La Nuvola convention centre
    Experience unparalleled comfort and convenience at Hilton Eur La Lama in Rome, located near the La Nuvola convention centre. Enjoy world-class amenities and exceptional service at this exquisite hotel in the heart of the Eternal City.Top of Form
    CARUSO NUOVO BISTROT – New restaurant at the Gran Hotel et de Milan
    A new name, a new image, a new interior project by Dimorestudio, and a new team headed by chef Gennaro Esposito and the executive chef Francesco Potenza. The menu features dishes from both the Neapolitan and Milanese tradition, with courses guests can share in a pleasantly entertaining atmosphere.

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    New Florida Keys Eco-Experience Trail Pass Connects Visitors to Natural World

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    New Florida Keys Eco-Experience Trail Pass Connects Visitors to Natural World

    Visitors to the Florida Keys can now discover the island chain’s unique eco-attractions and rich natural world by tapping into the free Florida Keys Eco-Experience Trail pass.The mobile-exclusive digital pass enables users to find and check in at local businesses while exploring the environment and wildlife of the continental United States’ southernmost island chain.  The easy-to-use pass features only-in-the-Keys attractions, sites, and marine adventures, all designed to help visitors connect with the natural surroundings.
    Created by the Florida Keys tourism council and technology company Bandwango, the Eco-Experience Trail pass includes nearly 50 geo-tagged, bookable activities that encourage engagement with the Keys’ environment and sustainability initiatives – from wild dolphin watching in Key West aboard Honest Eco’s purpose-built electric boat to going behind the scenes at Plant a Million Corals on Summerland Key. Further activities and offerings are to be added in 2024.
    After accessing the pass via fla-keys.com/experience, users can begin exploring state parks and nature tours, wildlife centres and refuges, coral restoration opportunities, eco-adventures and more, from Key Largo to Key West. Also featured are fishing, diving, and snorkelling tours in the waters of the Florida Keys National Marine Sanctuary that protects the continental United States’ only living barrier coral reef — many conducted by sanctuary-certified Blue Star operators.
    Users can filter experiences by location, activity type or attraction, choosing from kayaking the backcountry waters of the Lower Keys, to uncovering wildlife refuges, or spotting endangered species such as Key Deer, the smallest subspecies of the North American white-tailed deer. Upon checking in at a location on the pass, users also receive points based on the level of the experience. Once a specific number of points is earned, passholders can exchange them for Keys-focused prizes. In addition, some participating businesses provide value-added offerings or incentives.
    “The Eco-Experience Trail pass is an easy-to-use, mobile-based ‘passport’ that introduces visitors to the best of the Florida Keys’ natural attractions,” said Rita Irwin, chair of the Keys tourism council. “Once they connect with the island chain’s environment, they can make eco-conscious choices that help protect it.”ADVERTISEMENTFor full details and to download the Eco-Experience Trail pass, visit fla-keys.com/experience.
    For more information on the Florida Keys & Key West, visit www.fla-keys.co.uk

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    Ras Al Khaimah Tourism Development Authority (RAKTDA) reports its best year for tourism ever

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    Ras Al Khaimah Tourism Development Authority (RAKTDA) reports its best year for tourism ever

    Ras Al Khaimah Tourism Development Authority (RAKTDA) reports its best year for tourism ever, welcoming a record 1.22 million overnight arrivals to the nature Emirate in 2023, up 8% on 2022 numbers and bolstered by a significant 24% year-on-year pick-up in international visitors.The robust performance is underscored by RAKTDA’s strategic growth plans. From investment in tourism infrastructure, targeted initiatives to drive more visitors to the emirate, to developing an ecosystem rooted in sustainability, Ras Al Khaimah continues to reinforce its position as a destination of the future. Its key 2023 achievements include:
    A 24% increase in international visitors, supported by over 2,200 international activities from roadshows, trade fairs to media events across 30 countries.Cemented status as a business and social events hub with a 23% growth in MICE revenue and 103% increase in revenue from weddings.Silver Certification under EarthCheck’s world-leading Sustainable Destinations programme – the only destination in the Middle East to receive this level of certification alongside more than 20 tourism partners from hotels and attractions.Featured in CNN Travel’s best destinations to visit in 2023; Condé Nast Traveler’s best places to go in Asia 2024; Travel + Leisure India’s Forget Dubai and Abu Dhabi, Ras Al Khaimah Is The Place To Be In The UAE; and Forbes’ Why You Should Visit Ras Al Khaimah Now.Boosted international air connectivity with the introduction of direct flights with Qatar Airways, Indian carrier IndiGo’s, Smart Wings, Centrum Air and SmartLynx.Launched borderless travel with Oman Tourism Development Company (OMRAN Group) for cross-destination tourism promotion and marketing initiatives, boosting visitor arrivals to Ras Al Khaimah and Musandam.Debut of Anantara Mina Al Arab Ras Al Khaimah Resort with the start of 2024 and the reopening of Waldorf Astoria Ras Al Khaimah following an extensive refurbishment.Staged multiple headline-grabbing events, including the 2023 WMF Minifootball World Cup, DP World Tour, RAK Half Marathon, Arab Aviation Summit, Exotic Wedding Planning Conference and the Global Citizen Forum.Set two new Guinness World Record titles and attracted over 65,000 visitors at its 2024 New Year’s Eve fireworks and drone display.RAKTDA was certified as a Great Place to Work® for the third consecutive year and ranked 4th in Best Workplaces in the Public Sector for the GCC in 2023.
    Commenting on Ras Al Khaimah’s record-breaking 2023, Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, said: “It has been a great year for our Emirate, one that clearly set the groundwork for sustainable growth and development in Ras Al Khaimah.” He further added, “Despite global challenges that have impacted our industry, we remained agile and resilient as a tourism community, working together to deliver a destination offering that would resonate with our visitors and residents alike. From investing in infrastructure and staging world-class events to making our Emirate sustainable and accessible to all, Ras Al Khaimah is firmly on the path for continued success in 2024 and beyond.”
    Delivering more visitors to Ras Al Khaimah
    RAKTDA’s efforts to promote the Emirate to an even broader global audience paid dividends in 2023, delivering a 8% increase in total annual visitors to reach the 1.22 million milestone, supported by 24% boost in international visitors. Complementing this growth, hotel occupancy rate in the Emirate also saw a significant rise, with an impressive occupancy of 74%, marking a year-on-year growth of 12 percentage points.ADVERTISEMENTWith Ras Al Khaimah sharing its border with the Sultanate of Oman, RAKTDA signed a Memorandum of Understanding (MoU) with Oman Tourism Development Company (OMRAN Group) to pursue cross-destination tourism activities to benefit both destinations. The first-of-its-kind strategic partnership aims to position Ras Al Khaimah and Oman’s Musandam region as leading global tourism destinations in the Middle East, creating opportunities for travellers to visit both in a single trip.
    Connecting the world to the Emirate
    Increasing airlift into Ras Al Khaimah is crucial to achieving tourism arrivals goals and on November 1st 2023, the new Qatar Airways daily service to Ras Al Khaimah International Airport opened up the Emirate to a network of 160-plus destinations globally via the airline’s Doha hub.
    With India, a major tourism source market for Ras Al Khaimah, particularly for leisure, incentives and weddings, IndiGo’s introduction of a direct service from Hyderabad, adding to its direct Mumbai flight, helped accelerate arrivals growth. Moving from air to sea connectivity, Ras Al Khaimah welcomed six calls by four luxury cruise liners in H1 and will receive 14 luxury cruise calls this 2023/2024 season, growing to 20 by 2025/2026 and 50 by 2030/2031, bringing in cruise passengers that will further increase arrivals figures.
    Responsible tourism development​In 2023, the Emirate achieved Silver Certification under EarthCheck’s Sustainable Destinations program – a first in the Middle East. EarthCheck’s rigorous process involves monitoring and auditing across 10 sustainability indicators – from energy and water consumption to waste management, carbon footprint analysis and community engagement. Bolstering this initiative, RAKTDA launched its own sustainability certification programme for tourism businesses, Responsible RAK, with more than 20 hotels, attractions and tour operators having earned Responsible RAK Silver Certification to date.
    The Emirate outperformed the baseline average in three significant areas, reporting a performance that was better by 23% in energy consumption with savings of 12.4 gigajoules since 2021, 29% in greenhouse gas emissions equating to a saving of 1.8 million tonnes of CO2, and 61% in waste output, leading to savings of 420 million litres since 2021. ​
    More rooms drive visitor growth​Ras Al Khaimah’s fast-growing hotel portfolio is central to delivering more arrivals to the Emirate. In 2023, several new hospitality projects were announced including Nobu, Le Méridien, W Hotels, JW Marriott & Hilton on Al Marjan Island in addition to Nikki Beach on Mina Al Arab, representing over 1,800 keys in total. The destination also welcomed Anantara Mina Al Arab Ras Al Khaimah Resort, which fully opened its doors on 2nd January 2024 with 174 rooms, suites and villas, including the emirate’s first overwater villas. Additionally, the iconic Waldorf Astoria Ras Al Khaimah reopened following an extensive refurbishment, revealing revamped rooms and suites, new culinary experiences and a reimagined wellness and events spaces. Other upcoming hotel projects including Westin Resort (257 keys), Sofitel Al Hamra (292 keys), Rove Al Marjan Island (441 keys), Rotana Mangrove (258 keys) and Saij, A Mantis Collection Mountain Lodge (70 keys) are all set to open in the near future (2024/2025). Design details of the new USD $3.9 billion Wynn Al Marjan Island were also revealed, with the 1,500-key mega resort inspired by the seascape of Al Marjan’s four islands. The integrated resort will feature shopping, a gaming area, a state-of-the-art events centre, wellness and spa facilities, 24 dining and lounge experiences and extensive entertainment choices.
    A fast-growing events hub and record breaker​Ras Al Khaimah continues to cement its status as a global hub for business and social events, and in 2023, witnessed 23% growth in MICE revenue and 103% increase in revenue from weddings. The Emirate also hosted several headline-grabbers including Arab Aviation Summit, Exotic Wedding Planning Conference (EWPC) and the Global Citizen Forum, DP World Tour, and the RAK Half Marathon. Its reputation as a leading sports events destination was boosted too when the 2023 WMF Minifootball World Cup kicked off in November, marking the tournament’s Middle East debut and attracting 32 national teams and 30,000-plus spectators.
    Ras Al Khaimah also gained notoriety with its record-breaking 2024 New Year’s Eve extravaganza. An eight-minute-long firework and drone display set two new GUINNESS WORLD RECORDS™ titles in a stunning spectacle that lit up the skies along 4.5km stretch of Ras Al Khaimah’s waterfront. The show made history, gaining titles for the ‘Longest chain of aquatic floating fireworks’ for a grand total of 5.8km and the ‘Longest straight-line drones display’ for a total length of 2km.
    To find out more about Ras Al Khaimah’s destination offering, please visit visitrasalkhaimah.com and check out the Emirate’s social platforms Instagram, YouTube and Facebook.

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    Digitrips debuts direct flight calendar to enhance travel searching and boost conversion rates

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    Digitrips debuts direct flight calendar to enhance travel searching and boost conversion rates

    Digitrips, owner of leading French B2B multi-product travel platforms MisterFly and HResa, has enhanced its flight booking engine with a direct flight calendar, helping travellers pinpoint the best travel dates with ease.
    Once travellers input their desired departure and destination airports in a Digitrips-powered search form, the date selection tool promptly identifies the dates on which direct flights are available, saving them valuable time and effort.
    On routes with limited direct flights, Digitrips has already observed an increase of up to 10% in conversation rates following the launch of the enhanced calendar.
    Additionally, the technology provider reported a substantial decrease in search volume, with up to 60% fewer users initiating searches thanks to the efficiency of the direct flight calendar*.
    Emilie Dumont, CEO of Digitrips, said: “Many routes only offer direct flights on specific days of the week, and so those looking to avoid connections may need to spend a lot of time searching for the ideal day to travel.ADVERTISEMENT“Traditionally, customers would be expected to choose their preferred departure and return dates before they could filter the results to direct flights only. If there was no direct flight available, they would then have to manually adjust the date until they found one with a direct option.
    “We’re excited to have rolled out this innovative feature to all our partners, enabling them to streamline the search process, enhance the booking experience, and promote sustainable travel habits among their travellers.”
    Digitrips consistently updates its comprehensive database of over 730,000 direct flight rotations for its key departure markets: France, Belgium, Luxembourg, and Switzerland.
    The new feature aligns with Digitrips’ commitment to helping customers reduce their carbon footprint by proactively encouraging them to choose direct flights. According to data from Digitrips, opting for a direct short-haul flight can slash emissions per passenger by up to 50%, compared to flying the same route with layovers.
    The company’s search engine also displays the estimated CO2 consumption of each flight during the booking process, empowering customers to make informed decisions.

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    Civitatis sets sights on 50% global growth for 2024

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    Ras Al Khaimah Tourism Development Authority (RAKTDA) reports its best year for tourism ever More

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    Civitatis sets sights on 50% global growth for 2024

    With an unwavering focus on relentless expansion, Civitatis, the leading technological platform for booking Spanish-speaking activities, day trips, guided tours, and excursions worldwide – both in the B2C and B2B channels – is aiming for an ambitious 50% global growth in travellers 2024.
    This news follows the company’s recent announcements of reaching a milestone of 10 million travellers at the end of 2023 – an increase of 31% on 2022 – and experiencing significant expansion in the number of product and supplier partnerships by the close of 2023, reaching a total of 87,000 products supplied by 6,000 partners.
    Following the strategic appointment of regional directors in crucial Latin American markets like Mexico, Argentina, and Colombia – acting as country managers in these territories to equip Civitatis to cater to diverse regional needs – the company is eyeing triple-digit growth in these regions.
    Confirming the growth projections of Civitatis, only this week the company claimed the top spot in the annual ranking of Spanish firms likely to become ‘unicorns’ – startups with a valuation of $1bn –  published by Expansión, the leading economic daily newspaper in Spain.
    The recent growth and success of Civitatis has been driven by the company’s internationalisation strategy, focused on Spanish-speaking markets such as Latin America, enabling access to top-tier suppliers and thus amplifying the diversity of offerings available to B2B and B2C customers. As well as having a deep understanding of market dynamics and an unwavering commitment to excellence, Civitatis has also expanded its network of service providers and increased investments in marketing efforts.ADVERTISEMENTLooking ahead to 2024, CEO Alberto Gutiérrez asserts, “As we move into 2024, our firm commitment to relentless expansion remains stronger than ever. Our projected 50% global growth in travellers reflects to our team’s ambition and strategic plan. We’re excited about the opportunities ahead, particularly in key Latin American markets like Mexico, Argentina, and Colombia, where our regional directors will play a pivotal role in tailoring our offerings to meet diverse regional demands.”

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    Saudi Arabia designates 2024 as the Year of the Camel

    For time immemorial, the camel has held a deep-rooted presence and unique role in the lives of Saudis and in shaping the Kingdom’s cultural heritage. As the national animal of Saudi Arabia and a traditional source of livelihood, the camel underpins a vast cultural heritage that has been expressed through art, crafts, literature, and the Kingdom’s way of life.
    Throughout 2024, a series of events, exhibitions, educational programs, and activities organized by the Saudi Ministry of Culture will highlight camel-inspired activities in a multitude of sectors, such as arts, fashion, quality of life, food production, culinary traditions, and sustainability practices.
    The Kingdom’s designation of the Year of the Camel coincides with the United Nations’ designation of 2024 as the International Year of Camelids. The combined recognitions underline the significant heritage and strength of the bond between humans and camelids. Across cultures, the camel has been part and parcel of people’s daily lives worldwide. The global focus on celebrating camelids’ place in society across geographies also represents an opportunity to highlight their importance for sustainability. As the planet tackles the challenges of climate change, food security and fragile biodiversity, the camel, capable of traveling up to 150 km in the desert without water, is an enduring emblem of resilience.
    As a symbol of patience, perseverance and adaptation, the camel has been a faithful companion to humans as they have acclimatized to various environmental landscapes. Throughout history, camels have forged new trails, which earned them the title of the ships of the desert. By bridging distances across arid lands, camels connected people from different cultures together.
    The traditions and heritage formed from these ancient human interactions with the camel run very deep. Life-size camel carvings have been found on the desert rocks of Al-Jawf, in the Kingdom’s northern region, dating back 2,000 years. Inscribed on UNESCO’s list of Intangible Cultural Heritage of Humanity, the special oral tradition called “Alheda’a” used by camel herders to communicate with these emblematic desert animals and call their flocks, represents the strong bond between animal and herder. Additionally, the traditions of camel racing and beauty pageants instill pride in camel owners and excite the imagination.ADVERTISEMENTThe new cultural year offers a unique opportunity to celebrate the cultural significance of camels in Saudi society across generations. Having traversed time as a bedrock of national identity, the camel represents a vital link between Saudi heritage, values and modern aspirations.
    Blending tradition and modernity, the Year of the Camel events will support and feature the participation of local artists, writers, and artisans actively contributing to the preservation and continuity of camel-themed ancestral traditions. This priceless heritage is preserved for future generations by safeguarding and furthering these cultural practices. It will also offer multiple avenues to shine a light on Saudis’ long history and companionship with the camel and serve as a platform for cultural collaboration and dialogue.
    Cultural preservation is foundational in transmitting the ancient legacy and heritage inspired by the Saudis’ unbreakable bond with the camel. The designation of cultural years provides a critical platform to share the greatness and beauty of Saudi Arabia’s culture with local and global audiences. They are a chance to celebrate and shine a spotlight on countless valuable tangible and intangible cultural elements through a series of events and initiatives.

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