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    Royal Commission for AlUla celebrates International Day of the Arabian Leopard

    Following the United Nations declaration of the first International Day of the Arabian Leopard, on 10 February the Royal Commission for AlUla (RCU) continues to expand its long-term mission to safeguard the ‘Critically Endangered’ Big Cat species from the physical world into the virtual.
    As part of RCU’s new ‘Leap of Hope’ campaign, this year’s international edition of the annual call-to-action to conserve Arabian Leopards includes the launch of the ‘Quest for Hope’ gaming experience on the Roblox and Decentraland online platforms.Named ‘Leap of Hope’ after the Arabian Leopard’s athletic prowess and ability to capture its prey in the wild, this year’s campaign also emphasises the pressing need to increase wild population numbers – a ‘leap’ being the collective noun for a group of leopards.
    Starting today, the ‘Leap of Hope’ campaign will install eye-catching billboards in cities including Beijing, London, New York, and Paris to showcase its bold ambition as well as to highlight RCU’s goal to comprehensively regenerate AlUla, a vast swathe of northwest Saudi Arabia, as a leading global destination for cultural and natural heritage.
    In AlUla itself, a Community Catwalk event on International Day of the Arabian Leopard, organised by RCU and Catmosphere, will encourage members of the public to connect with nature as they follow a route of up to 7km on Sharaan’s Catwalk Trail, drawing local attention to the campaign and its long-term goals in northwest Arabia and beyond.
    In the digital space, an immersive adventure, ‘Quest for Hope’ engages global gamers to discover the real-world impact of the Arabian Leopard’s ‘Critically Endangered’ status in the wild by joining a virtual conservation mission to search expertly recreated digital landscapes that mirror the Big Cats’ native habitat, including the mountains of AlUla in northwest Arabia.ADVERTISEMENTThe new state-of-the-art and engaging game complements the release of a campaign film that takes the viewer on a deep dive into the plight of the Arabian Leopard, explaining the essential role leopards play in restoring balance to the natural environment and allowing vital eco-systems to flourish.
    Arabian Leopard Day was first launched by RCU in 2022. In June 2023, the United Nations General Assembly unanimously passed a resolution designating 10 February as the International Day of the Arabian Leopard, in support of RCU and its conservation partners.
    The International Union for Conservation of Nature (IUCN) ranks the Arabian Leopard as ‘Critically Endangered’, representing a level of risk more severe than Vulnerable or Endangered. If the population continues to decline, the next stages on the IUCN Red List of Threatened Species are Extinct in the Wild and, lastly, Extinct.
    RCU’s Arabian Leopard Conservation Breeding Programme has achieved recent successes in ensuring a healthy population of leopards in captivity, welcoming the birth of seven healthy cubs in 2023 and introducing new Arabian Leopard ‘founders’ to increase the genetic diversity of its breeding animals and contribute to the advancement of long-term conservation goals.
    Dr Stephen Browne, Wildlife & Natural Heritage Vice President at RCU, said: “International Day of the Arabian Leopard Day is an important opportunity to draw the world’s attention to the plight of the Arabian Leopard and RCU’s mission to conserve and safeguard AlUla’s natural environment.
    “While recent successes give us hope, we recognise that the work of conservation must continue to ensure that this species can one day thrive in the wild. We encourage the international community to join us on Arabian Leopard Day by engaging with activities that strengthen our understanding and love for these magnificent Big Cats.”
    For more information on the day, visit https://www.rcu.gov.sa/en/ArabianLeopard

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    PATA Travel Mart 2024: Uniting Asia Pacific’s Tourism Industry in Bangkok

    The Pacific Asia Travel Association (PATA) is set to organise PATA Travel Mart 2024 at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand from August 27-29.
    “Thailand has been home to PATA’s HQ for a quarter of a century. We relocated from San Francisco to Thailand in 1998 after a highly selective process. Over the years, the Ministry of Tourism and Sports, the Tourism Authority of Thailand, the Thailand Convention and Exhibition Bureau and the PATA Thailand Chapter have given their unwavering support to the association. Holding the 47th iteration of PATA Travel Mart (PTM) is a celebration of the close partnership between PATA and Thai Tourism over many years.” said PATA Chair, Peter Semone.
    “As the travel and tourism industry in the Asia Pacific region shows promising signs of recovery and robust growth, PATA Travel Mart is particularly timely. Featuring a 1-day conference, a 2-day business-to-business travel mart, over 10,000 business appointments, and buyers and sellers from more than 40 destinations across six regions; the event offers attendees a firsthand experience of the industry’s resurgence, making it an ideal platform for networking, collaboration, and seizing emerging opportunities,” said PATA CEO, Noor Ahmad Hamid. “With nearly 30 million international visitors in 2023 and a recent visa exemption announcement for travellers from more than 60 destinations, Thailand is the perfect setting for all to engage in B2B networking and partnership-building with clients, decision-makers, and exhibitors worldwide. “
    Noor added, “Furthermore, according to the report of the Global Association of the Exhibition Industry (UFI), in 2022 Thailand was ranked No.1 in ASEAN and No.4 in Asia in terms of exhibition spaces, while Bangkok is a MICE hub for meetings and incentives events, conventions, exhibitions and mega-events, with its ease of connectivity to the city via its two international airports, Suvarnabhumi Airport and Don Mueang, as well as the rail transport system as well as travel within via the public transport systems such as BTS, MRT or Airport Rail Link. Therefore, we would like to welcome all industry stakeholders to join us this year as we celebrate the industry’s growth.”
    PATA Travel Mart, now in its 47th edition, is Asia Pacific’s international travel trade exhibition featuring unparalleled networking and contracting opportunities to help travel and tourism organisations access decision makers, meet new clients, expand their networks, establish new relationships, and consolidate existing business partnerships.ADVERTISEMENTLocated in central Bangkok, the newly renovated, state-of-the-art Queen Sirikit National Convention Center (QSNCC) embraces a modern, elegant design that reflects Thai Identity with sustainability in mind. It is accessible by several modes of transportation, making it a prime venue for major events since its inception. The venue is easily reached by the MRT, with the QSNCC station connecting directly to the venue. Visitors can also enjoy the view of the lake and park or take a walk through Benjakitti Park nearby.
    For more information or to register for PATA Travel Mart, please visit https://www.pata.org/pata-travel-mart-2024 or email [email protected].

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    PATA Forecasts Strong Growth in Asia Pacific International Visitor Arrivals Amid Post-COVID Recovery

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    PATA Forecasts Strong Growth in Asia Pacific International Visitor Arrivals Amid Post-COVID Recovery

    The Pacific Asia Travel Association (PATA) released the Executive Summary report for its latest forecasts for international visitor arrivals (IVAs) into and across Asia Pacific, which shows strong annual increases in numbers for 2024 with growth momentum continuing to 2026.
    It is expected that pre-COVID levels of IVAs shall be surpassed in 2024 under the mild scenario, and in 2025 under the medium scenario. However, the severe scenario remains a possibility and arrival numbers are predicted to remain around 13 percentage points below the 2019 benchmark by the end of 2026 under such conditions. Nevertheless, the growth felt across the Asia Pacific region validates the enormous work by destinations in luring international travellers and that the complete visitor economy remains vital for national economic recovery.
    “The latest PATA forecasts shed light on the swift recovery of the international arrivals numbers in and across the Asia Pacific region, showing signs of strong visitor growth each year between 2024 and 2026 under the mild and medium scenarios, such trends were somewhat driven by joint agreements on destination visa requirements.” PATA CEO Noor Ahmad Hamid noted.
    “We cannot, however, expect uniformity in growth from that and other source markets across all the destinations of Asia Pacific, as many will increase their inbound counts at their own pace and in their own time. Furthermore, we must recognise this as the time of fast-paced and constant changes. All of us must remain vigilant of sudden shifts within the industry and be prepared with viable strategies and appropriate coping mechanisms for future uncertainties.”
    In absolute terms, the number of IVAs predicted for 2024 ranges from a high of 750 million under the mild scenario, to 619 million under the medium scenario, and 477 million under the severe scenario.ADVERTISEMENTWhile annual increases of IVA numbers into and across Asia Pacific are expected to be robust from 2024 to 2026, significant differences exist for each of the three destination regions as well as for each of the 39 individual destinations covered in the report, and by each of the possible scenarios.
    The annual growth rate for IVAs into and across Asia, for example, is predicted to be in this order: 34% in 2024 under the mild scenario, 29% under the medium scenario, and 11% under the severe scenario. The annual IVA numbers are also predicted to decrease slightly during the three years leading up to 2026, reflecting the return to a more stable longer-term growth rate as the ‘s-shaped’ travel demand curve returns to a more consistent position.
    While the Americas and the Pacific regions are forecast to have less potent growth compared to Asia, they still have generally significant growth rates and absolute volume increases, with some minor fluctuations over the forecast period.
    Despite the prevailing scenario conditions, it seems Asia will maintain a powerful advantage in IVA numbers each year from 2024 to 2026, capturing more than 70% of arrivals into and across Asia Pacific.
    Asia is also predicted to dominate as a supplier region of IVAs, returning to a significant level of dominance by supplying more than 58% of all IVAs into Asia Pacific in 2024, under each of the three scenarios. The Americas and Europe follow with shares of around 19% and 14% that same year.
    By the end of 2026, Asia is forecast to account for more than 61% of all foreign arrivals across Asia Pacific.
    Mr Hamid added, “Even as arrival numbers climb on an upward trajectory, the issues of staffing and maintaining service excellence remain critical issues for destinations within the region, especially now as global competition seeks out the growing source markets contained within Asia Pacific. Any aspect of complacency will be an ever-present danger and must be avoided.”
    This report provides:
    A forecast summary of IVAs for Asia Pacific between 2024 and 2026 by destination region and sub-region, highlighting changing opportunities in the post-COVID era; andHighlights of the key source markets within each Asia Pacific destination region over the forecast period of 2024 to 2026.The PATA Asia Pacific Visitor Forecasts Executive Summary 2024-2026 is now available here, and is complimentary for all PATA members.
    PATA members have exclusive on-demand video access to the forecast related webinar, “The Scientific Crystal Ball: Forecasting the Future Tourism Market”, held later today on Wednesday, February 7, 2024. The webinar includes expert panellists from The Hong Kong Polytechnic University (PolyU), Euromonitor International, Mastercard, and Amadeus. The speakers will contribute invaluable insights on travel trends of the coming years, key factors driving tourism recovery, and various aspects of the Asia Pacific international visitor numbers forecast from 2024 to 2026.

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    Manchester Airport Celebrates Lunar New Year Amid Surge in Beijing Travel

    Manchester Airport is marking the Lunar New Year with a fortune cookie and plush toy dragon giveaway to passengers jetting off to China from Terminal 2, as new figures show a jump in the number of passengers travelling to and from Beijing in the second half of last year.
    Hainan Airlines brought back its flights to the Chinese capital in late 2022 after a hiatus during the Covid-19 pandemic, and passenger numbers rose dramatically over the first full year of the route’s resumption. 32,933 passengers used the route in the second half of 2023 – up from 16,186 in the first half of the year, an increase of 104%.
    The figure is expected to rise further this year, with Hainan Airlines upping the number of flights in June from four-times-per-week to daily.
    The airline’s partnership with Loganair means passengers from other UK regions can also benefit from these links with tickets available from Aberdeen, Inverness, the Isle of Man and Newquay to Beijing, with a simple airside transfer at Manchester.
    Manchester has one of the UK’s oldest and largest Chinese communities and celebrates the Lunar New Year with an impressive parade through the city centre, ending in its Chinatown district – a parade in which airport colleagues are also due to take part this year.ADVERTISEMENTThe Beijing flights also underpin crucial economic ties between China and the north of the UK. Export values from Manchester Airport to China grew 41% and enquiries about investment in the area from China doubled in the two years after the route first launched. The region’s universities also saw a boost of nearly 10% in the number of Chinese students enrolling.
    More than 117,000 passengers also travelled between Manchester and Hong Kong last year, where Cathay Pacific operates four flights per week.
    Chris Woodroofe, Managing Director of Manchester Airport, said: “We’d like to wish a happy Lunar New Year to all those celebrating. The Year of the Dragon is believed to bring good luck and prosperity, and we are certainly very fortunate in Manchester to have a direct link to Beijing, which will become a daily service this summer.
    “We’re proud to connect the North with the world, and with services to destinations like Beijing, Hong Kong and Singapore, our links to the Far East are unrivalled by any other UK airport outside of London.”
    Rhys Whalley, Executive Director at the Manchester China Forum, added: “Hainan Airlines’ decision to take the Manchester-Beijing route daily this summer is not only a vote of confidence in the prospects for post-pandemic two-way traffic, but also in the airline’s conviction that the region will serve as a key gateway for Chinese businesses, students and visitors entering the UK market.
    “This weekend’s Lunar New Year celebrations will once again see tens of thousands gather in Manchester’s Chinatown to welcome in the new year. As some of the largest scale celebrations in Europe; this will provide local residents, the thousands of Chinese students studying across the region as well as the ever-growing Chinese business community, an opportunity to come together to welcome in the year of the Dragon.”

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    Hamad International Airport Wins Prestigious Digital Signage Award

    Hamad International Airport (DOH) was presented with the ‘Large-Format Digital Canvases’ award at the Digital Signage Awards for its digital ribbon that wraps the ORCHARD, the airport’s indoor tropical garden. Hosted at Esferic Events Centre in Barcelona, the global Digital Signage Awards is an annual international search for excellence and innovation across projects, creativity, products and services. The project was submitted by multimedia studio Moment Factory who was tasked with enhancing the ORCHARD with a creative multimedia ecosystem.
    Unveiled in November 2022, part of Phase A of Hamad International Airport’s expansion plan, the 6,000 square-meter ORCHARD is home to trees, plants and shrubs sourced from sustainable forests from around the world. The ribbon display is a notable feature of the ORCHARD, that compliments the lush greenery and 10,000 square-meters of multi-dimensional retail and F&B space offering, adding to the visual ecosystem.
    Key features of the Digital Ribbon Display at the ORCHARD:
    The state-of-the-art digital ribbon installation is approximately 1.2 kilometers, spanning across two storeys, tailored to enhance the ambiance of the tropical garden with bespoke visuals.The intricate visuals created in collaboration with Moment Factory are projected through high resolution display with over 169 million pixels of animation.The visual displays of the ribbon consist of multiple themes including a luxe botanical elements, flora and fauna, Qatar Sands of time and a Mirage, embodying the culture and heritage of the state of Qatar.The display comes to life every hour creating an immersive experience for passengersThe ORCHARD is located in the North Plaza, and is connected to the South Plaza, where the famous Lamp/Bear resides, and can be accessed via the Passenger Train – travel time between both stations in 90 seconds, or can be reached by travelators, buggies or walking.
    Winning the accolade is testament to Hamad International Airport’s investment in creating a memorable experience for passengers by introducing an open gallery experience through a collection on one-of-a-kind art installations and incorporating digital art to elevate the airport journey.ADVERTISEMENT

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    Delfin Amazon Cruises Partners with REYA Communications to Spotlight Sustainable Luxury Travel

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    Delfin Amazon Cruises Partners with REYA Communications to Spotlight Sustainable Luxury Travel

    (REYA) is pleased to announce the appointment of its newest client Delfin Amazon Cruises (Delfin). The first Relais & Châteaux Cruise in the world, Delfin is an upscale river cruise operator in the Upper Peruvian Amazon offering a truly comprehensive gastronomic, cultural, and historic adventure. The New York and Miami-based communications firm will handle the US media relations for Delfin, who is returning to REYA’s roster of luxury travel brands committed to conservation, sustainability, and social impact.
    “We’re thrilled to welcome Delfin back and have an opportunity to promote Peru and its natural beauty with the media once again. Our portfolio has always attracted the pioneers of their sector, and Delfin is no exception. From delivering first-in-class hospitality in the remote waterways of the Amazon to the social impact made within the local communities to the conservation efforts made to protect the wildlife and habitats of this crucial rainforest, we couldn’t be more excited,” shares Alexandra Avila, Co-Founder of REYA.
    Delfin takes personalized boutique travel and services to new levels, with three luxury cruises ranging in capacity from 4 to 22 award-winning suites. All cruises provide five-star, farm-to-table dining services from Delfin’s local garden, blending Peruvian history with contemporary dishes. The newly renovated Delfin II and Delfin III offer both elegance and comfort with spa and gym services. The Delfin II cruise was recently honored in Condé  Nast Traveler’s 2024 Gold List as a “ Best Cruise Ships In The World.” Excursions like kayaking the Amazon waterways and trail walks through the Pacaya Samiria National Reserve are included. Delfin provides an exceptional experience for guests while supporting riverine communities, from purchasing the artwork of local women to aiding wildlife conservation initiatives including the protection of rare pink river dolphins.
    Delfin’s Founder & CEO,  Aldo Macchiavello shares, “We are excited to return to REYA, which has always shared our commitment to social responsibility. Peru is prime for tourism and we know our partnership will help put the spotlight back on our beautiful country.
    Delfin joins REYA, which has garnered global recognition for its commitment to promoting responsible tourism and championing family-owned travel brands making a local difference. Founded by travel PR veterans Alexandra Avila and Julie Leventhal, REYA combines their passions for working with independent hotels and operators, using digital marketing strategies that yield more effective results. Avila was honored in 2020 as a “Top Woman in PR” by PR News for leveraging her media and digital marketing expertise to support and drive results. In 2022, REYA was honored as a ‘CSR Agency of the Year’ finalist in PR News’ Social Impact Awards for their contributions to gorilla conservation in East Africa.ADVERTISEMENT

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    ETIHAD AIRWAYS TAKES FLIGHT AS OFFICIAL SPONSOR OF CHENNAI SUPER KINGS

    Etihad Airways, the national airline of the United Arab Emirates, is delighted to announce its exciting new venture as the official sponsor for the Chennai Super Kings. The partnership was revealed during a special ceremony held in CSK’s home city of Chennai.
    Welcomed by 2,000 enthusiastic fans, the ‘unveiling event’ was held at Kalaivanar Arangam, in the presence of team officials and Chennai Super Kings’ players, who joined Etihad cabin crew onstage wearing their new jerseys proudly displaying the airline’s logo.

    As part of this partnership, Etihad aims to elevate the fan experience by engaging in exciting activities, promotions, and unique initiatives throughout the upcoming season. Fans can expect a thrilling journey with Etihad as they support the Chennai Super Kings in their quest for victory.
    ADVERTISEMENTThe Etihad partnership will come to life across Chennai Super Kings’ events and platforms, with Etihad showcased on the back of the Chennai super Kings’ jersey, through engaging activations and fan activities at events and matches, as well as offering exclusive deals to Chennai Super Kings’ fans.

    Arik De, Chief Revenue and Commercial Officer at Etihad Airways, expressed his enthusiasm about the partnership: “Today marks the start of an extraordinary journey as we welcome the Chennai Super Kings to our sports portfolio. Cricket’s global resonance unites diverse communities, reflecting the shared values of Etihad and Chennai Super Kings. Our collaboration goes beyond sponsorship; it’s a celebration of a shared ethos, a testament to the collective spirit of Etihad and the Chennai Super Kings.

    “Cricket in India is truly incredible and the Chennai Super Kings fans really showcase exactly what it means to love and have true passion for the game in this incredible country. For Etihad, we believe in connecting with our travellers through shared interests, and like the ‘Yellow Army’ we really believe in this team. As we embark on this thrilling journey, we anticipate not only creating unforgettable moments for fans and travellers but also forging a powerful connection that transcends boundaries and elevates the spirit of the game to new heights.”

    Kasi Viswanathan, Chief Executive Officer, Chennai Super Kings said: “In Etihad Airways we have a partner that not only shares ours values, commitment to excellence and passion for success but also brings association benefits that are global in nature for our brand. This collaboration goes beyond the boundaries of a traditional sponsorship – it’s about creating an extraordinary experience for our fans and setting new standards in sports partnerships.”

    “The Etihad – Chennai Super Kings partnership promises to deliver a series of exciting initiatives, engaging activations, and unique fan experiences throughout the cricketing season. Stay tuned as we embark on a journey to redefine the dynamics of sports sponsorships and leave an indelible mark on the world stage.”

    This strategic collaboration solidifies Etihad’s commitment to the Indian market and its dedication to fostering meaningful connections with the vibrant communities of India. It brings together the world-class travel experiences of Etihad and the prowess of the Chennai Super Kings, creating a winning combination that resonates with fans and travelers alike.

    Etihad provides a total of 165 weekly flights to 10 Indian cities, connecting Indian passengers to more than 70 destinations worldwide. Recently the airline launched two new routes to Kozhikode and Thiruvananthapuram, and also increased Mumbai and Delhi frequencies from two flights to four flights per day.

    The Etihad – Chennai Super Kings partnership follows closely on the heels of Etihad’s announcement of Bollywood superstar Katrina Kaif as its brand ambassador. This dynamic combination of cricketing prowess and Bollywood glamour reinforces Etihad’s commitment to connecting with diverse audiences across India.

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    SANTO DA SERRA UPGRADE HIGHLIGHTS MADEIRA COMMITMENT TO SUSTAINABILITY

    The island destination of Madeira has taken its sustainability credentials to new heights, with all three golfing venues embracing the tourist board’s long-term commitment to preserving the environment.Clube de Golf Santo da Serra has become the latest club in the idyllic Portuguese islands to implement a new eco-strategy, following Palheiro Golf and Porto Santo Golf in making a series of course improvements to enhance the overall playing experience for members and guests.At the centre of Club de Golfe Santo da Serra’s improvement plan is the installation of a new state-of-the-art irrigation system – reducing its water consumption by around 66 per cent so that just 750m³ a day is now needed to help ensure optimum course conditions all-year round.In addition, the club has renovated the four on-course lakes that it uses for irrigation, installing an interconnecting system between all of them to improve access to water so that all areas of the 27-hole layout can easily be watered whenever necessary. It is estimated that the combined capacity of the lakes is around 40,000m³, a volume that will reinforce the storage capacity of the Lagoa do Santo system.Porto Santo Golfe recently strengthened its association with nature when the island that it is named after became a UNESCO biosphere reserve – one of 25 new locations named in the World Network of Biosphere Reserves.Designed by Seve Ballesteros and host of the Madeira Islands Open in 2009 and 2011, the club is the perfect example of the harmony between human activity and wildlife. Dotted with lakes and natural habitats within the course, the northern route of the course is set atop fantastic cliffs and near the stunning Porto Santo beach. Diverse marine life thrives nearby, including the loggerhead sea turtle and the rarest seal in the world, the Mediterranean monk seal.And Palheiro Golf is also working hard to deliver increased sustainability in and around the golf course. As well as registering with the Golf Environment Organisation, the venue has dramatically reduced the carbon footprint of the course by using a black sand endemic to Madeira in all its bunker, while future plans include the purchase of new golf-course maintenance machinery and updating its irrigation system. Located approximately 1,000km from the European mainland – and just 500km from the African continent – the islands enjoy an amazingly mild climate, ranging from 25°c in the summer to 17°c in the winter, with very mild average temperatures and moderate humidity, making it the perfect year-round destination for a golf break.Golfers from the UK and across northern Europe headed to Madeira in increasing numbers last autumn to enjoy its world-class golf courses and many other attractions.
    The best way to enjoy the archipelago’s golf is with a Madeira Golf Passport which, providing holders with an unrivalled golf experience, is available to both individuals and groups and can be booked on a three or five-round basis.
    For more information on Madeira visit www.madeiraallyear.com.

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