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    WELCOME TO DIS-LOYALTY—A NEW TRAVEL & FOOD MEMBERSHIP THAT BEATS BORING

    Ennismore, the global lifestyle hospitality company, launches Dis-loyalty – a game-changing travel and food membership that takes a different approach to loyalty by actively encouraging members to explore new destinations and rewarding them for being disloyal.Dis-loyalty is a unique programme dedicated to lifestyle, bringing together more than 75 hotels and 150 restaurants and bars from Ennismore’s collective of 10 globally renowned brands, including 25hours Hotels, Mama Shelter, The Hoxton, Mondrian and SLS.Dis-loyalty is based on simplicity and transparency, giving members bigger discounts for going somewhere new at the Dis-loyalty collective of hotels, restaurants, and bars. Members will get five core benefits:
    50% off just-opened hotels in the first three months after opening,20% off every first-time stay in every hotel,10% off for return stays,10% off food and drink in any of our restaurants, bars and coffee shops,365 free barista-made drinks (coffee, tea, hot chocolate) – one every day of the year.Launching later in the year, Dis-loyalty Drops will create highly anticipated moments of limited edition offers and once-in-a-lifetime experiences.
    Dis-loyalty is not a traditional loyalty scheme — there is no need to earn points, no tiers to climb, and no need to wait for the rewards. Members will get instant perks (and gratification) from the moment they sign up through a new, dedicated online platform. There are no complicated T&Cs or blackout dates for hotel stays, so every day is available (when we’re not fully booked, of course), and members can take advantage of their F&B discount any time whether you’re staying over at the hotel or not.
    Launched yesterday, 27th July, at $18 per month with an exclusive launch offer of one month free (when signing up before 31st August). What are the savings? Let’s do the maths. Members could save $150 every night for a new opening, $60 every night for a hotel they’ve never stayed at, and $312 every year on coffee1* – there’s no excuse not to sign up when savings are this good. Also, becoming a member doesn’t just give benefits; it helps give back too.  Dis-loyalty will donate 5% of membership subscription revenue to charities that work tirelessly to support the local communities our hotels call home as part of its mission to leave a positive impact.
    Ennismore has always been at the forefront of driving change and challenging convention within the industry, including removing check-in and out times with Flexy Time at The Hoxton; pushing sustainability efforts by being one of the first to introduce solid bath amenities at Mama Shelter; creating new business models through the launch of Working From_, a dedicated coworking brand integrated within hotels; changing how work is done within hospitality by introducing a 4-day work week at 25hours hotels; and building a proprietary mobile-friendly booking engine in-house that gives users a seamless booking journey and results in market-leading conversion rates.ADVERTISEMENTSharan Pasricha, Founder & Co-CEO of Ennismore, said: “I’m incredibly excited to be launching a new, game-changing programme that brings together our much-loved lifestyle brands in one simple and compelling membership, with digital innovation at its core. We want to break the traditional loyalty model by not rewarding members for how often they stay with us, but by encouraging them to discover the new. Dis-loyalty encourages our brand fans to discover hotels, restaurants, and bars in a new, digitally immersive, and editorial way. This complements our current brand-led strategy in delivering best-in-class brand.com experiences resulting in higher direct bookings.”
    EXPLORE NEW DESTINATIONSDis-loyalty is perfect for those who love exploring, with over 50 destinations, including London, Dubai, Miami, Paris, and Seoul. With more than 15 openings planned for the next 12 months, members will be able to take advantage of the opening 50% discount at hotels including The Hoxton, Vienna; SO/ Uptown Dubai; Hyde Ibiza; SO/ Maldives; 25hours Jakarta; SLS Barcelona, and Mondrian Gold Coast, Australia — there will always be somewhere new to try. For the “20% off first stay” benefit, all members start with a fresh slate, so even if they have stayed at one of our hotels before becoming a member, they’ll still benefit from their “first stay” discount at all hotels.
    DISCOVER AUTHENTIC RESTAURANTS & BARSLifestyle hotels are known for their pioneering, culturally relevant and authentic restaurants and bars, and there are plenty for members to discover and get those taste buds tingling. Featuring the likes of: Carna by world-leading chef Dario Cecchini; Seabird, one of London’s best rooftop restaurants; Mr. Nakamoto, just opened on the beach of Cannes; or Monkey Bar in Dubai, with show-stopping views — members can always enjoy 10% off. And that’s whether they’re staying over or not, at home or abroad, or multiple times a day — the discount always applies for up to six people per member (Minibars and in-room dining are not included).
    A CUP A DAYEveryone loves their first coffee of the day, so Dis-loyalty will give members one free barista-made drink (coffees, teas — including iced — and hot chocolates) every day of the year, any time of the day — so long as they sit in.
    DIS-LOYALTY DROPS Launching towards the end of the year, Dis-loyalty Drops will be a series of highly anticipated “drops” including limited edition collaborations, once-in-a-lifetime experiences, exclusive access, and time-limited special offers, so they’ll be more popular than ever.
    For further information and to sign up, visit:
    www.dis-loyalty.com

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    Space Perspective Surpasses 1,600 Seats Sold for Carbon-Neutral Spaceflight Experience

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    Space Perspective Surpasses 1,600 Seats Sold for Carbon-Neutral Spaceflight Experience

    Space Perspective, the world’s first and only carbon-neutral spaceflight company, today announced that it has sold more than 1,600 tickets – surpassing the number of seats sold by any other space tourism company, and representing $200M in sales.To put the significance of 1,600 Explorers in perspective, just over 600 individuals have ever flown to space, making Space Perspective’s sales a ground-breaking achievement in expanding humanity’s access to and experience of space, which is core to the company’s vision.
    “We’re extremely proud of the momentum and support behind our growing Explorer community as we pursue our mission to open up space to as many people as possible,” said Founder and Co-CEO Jane Poynter. “We know that looking down on Earth from the blackness of space will radically shift one’s perception of our planet and our place within it. And this experience has the power to change the world for the better.”
    The success of Space Perspective’s ticket sales not only marks a significant milestone for the company, but also showcases the growing interest and demand for space travel experiences, among which the company stands out for its commitment to carbon neutrality.
    A flight on Spaceship Neptune costs $125,000 per person with a starting deposit of $1,000 to reserve a seat. Coveted first 100 flights start at a $60,000 deposit with select first 25 flights requiring a full $125,000 deposit. Commercial flights are slated to begin at the end of 2024, and Space Perspective is already booking into two and three years out.
    Nearly half of the reservations represent full capsule sales, indicating that Explorers want a shared experience with a curated group of friends, family, and loved ones. While North America remains the largest source of ticket sales, a growing percentage is from international markets, especially in Asia-Pacific.ADVERTISEMENT“Our success can be attributed to a multifaceted sales channel approach, including Space Perspective’s expanding relationships with the travel trade distribution, reaching enthusiastic travelers worldwide,” said Edyta Teper, Vice President, Global Sales & Trade.
    For more information about Space Perspective and its unique experience offering, please visit spaceperspective.com or follow Space Perspective on social media, including Instagram @thespaceperspective.

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    Discover Puerto Rico Celebrates Five Years of Unprecedented Tourism Growth

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    Discover Puerto Rico Celebrates Five Years of Unprecedented Tourism Growth

    On the heels of a record-breaking year in travel and tourism for Puerto Rico, Discover Puerto Rico, the Island’s official Destination Marketing Organization (DMO) reflects on a groundbreaking five years of continued growth for Puerto Rico’s tourism economy, following a powerful brand evolution for the Island that has placed data-backed strategies at the forefront of award-winning marketing efforts.
    Since its inception in July 2018, Discover Puerto Rico has effectively created and implemented multi-channel marketing tactics and campaigns designed for the progression of the destination and DMO, to help advance its mission of bringing prosperity to Puerto Rico by positioning the Island as a premier destination for leisure, business, and event travel. From being named among Fast Company’s “World’s Most Innovative Companies” in 2023 to winning three Emmy Awards for its series “Sounds like Puerto Rico,” and hosting superstar Jimmy Fallon on-Island for a show taping, the DMO has excelled in both its creativity and execution in its mission.
    “Despite facing some of the most extreme challenges in recent history, including natural weather events and the COVID-19 pandemic, our team led the travel inspiration that resulted in record-breaking numbers through strategic practices alongside local stakeholders, that drove travelers to the Island when we needed it most,” said Brad Dean, CEO of Discover Puerto Rico. “I’m beyond proud of our accomplishments and look forward to continuing our visitation growth and further solidifying our standing as a best-in-class Destination Marketing Organization.”
    Following a data-driven and agile approach to marketing, Discover Puerto Rico has propelled economic prosperity for the people of Puerto Rico through the tourism sector and elevated the Island on a global scale, including global marketing in Canada, the United Kingdom, Spain, Colombia, among others in addition to the U.S. In recent years, the Island has reported peaks in incoming travelers, record revenues and more local tourism employees than ever. Highlight statistics include:
    Approximately $8.7 billion in revenue was generated by travel and tourism through June 2023, a 63% increase from 2018 highs. (Tourism Economics)More than 5.6 million passengers arrived at the Luis Muñoz Marín International Airport in the last fiscal year, an 8% increase over FY 21-22. (Aerostar)The Island now employs the most individuals in travel and tourism related jobs ever, over 93,600, a 22% increase over the previous high in 2019. Employment in the leisure and hospitality sector in Puerto Rico has increased by 12.8% compared to pre-pandemic levels, while employment numbers in the U.S. remain 4% below when considering the same period. (Bureau of Labor Statistics) Breakthrough creative campaigns that elevate Puerto Rico’s culture and diverse tourism offerings, paired with targeted media relations and thought leadership efforts, and award-winning content through owned channels, have driven massive results for the destination and the DMO. Among the most successful Discover Puerto Rico-led tactics, campaigns and more that led to these numbers include:ADVERTISEMENT“Live Boricua” – Launched in May 2022, this innovative brand campaign is the manifestation of Discover Puerto Rico’s focus on elevating local culture while underscoring values-based marketing. Live Boricua emphasizes diverse people and culture, with a distinction no other destination can claim: the word “Boricua,” or a person born in Puerto Rico or of Puerto Rican descent. The campaign’s insights, creative and assets showcase the Puerto Rican way of life – and were developed by Boricuas. The campaign encourages travelers to embrace the spirit, passion and cultural uniqueness of the Island’s people.  Live Boricua has generated over 515 million in media impressions from earned media tactics and nearly 1.5 million pageviews driven by paid media, with over 483,000 of those visitors engaging with multiple pages on the site. The campaign undergoes constant reviews to enhance content, messaging and stay true to the local spirit of the Boricua community, informed by locals themselves.“Sunshine to Spare” – Discover Puerto Rico partnered with the Pantone Color Institute to create a first-of-its-kind color inspired by the hue of Puerto Rican sunlight, based on findings by Puerto Rican physicist, Hector J. Jimenez. The new color – Puerto Rico Sunshine – has taken on a life of its own, with collaborations alongside notable entities like ECOS Paint and designer Christian Cowan. It has also sparked an unprecedented pride in the local Boricua community, with a multitude of small businesses creating unique products – from jewelry to popsicles – inspired by the color sold, now through the Sunshine Shop on the Discover Puerto Rico website. Travelers can also partake in the new Sunshine Route – a curated map that showcases how visitors can experience Puerto Rico Sunshine via a road trip to destinations across the Island, exploring both activities and products as part of the program. To date, this multifaceted campaign has garnered 1 billion impressions. Elevating DMO and Island Talent into New Spaces – The DMO has made strides in giving a platform to both on-Island talent and DMO executives. Among these, Discover Puerto Rico partnered with leading Chef, Mario Pagan and local rum brands at Food & Wine festivals in Aspen and Austin with the goal of highlighting what it means to Live Boricua and promoting Puerto Rico’s strong gastronomy and rum culture. Additionally, Brad Dean (CEO) and Leah Chandler (CMO) represented the DMO in leading conferences across industries, including South by Southwest, BrandSmart 2023 and the Reuters Strategic Marketing Conference, speaking on Discover Puerto Rico’s unique values-based marketing approach, a testament to the DMO’s best-in-class standing.Standout efforts in meetings and events further promote Puerto Rico as a leading destination in the MICE space. Discover Puerto Rico’s enhanced promotional efforts on the mainland have led to record breaking group numbers and a strong roster of events hosted on-Island, including the first ever Spanish countdown of Dick Clark’s Rockin’ New Year’s Eve for two consecutive years, the World Wrestling Entertainment (WWE) Backlash, the Women in Travel Summit as well as the leading Hispanic award-show Premios Juventud. The DMO has set the stage for upcoming events including the Society of American Travel Writers’ (SATW) annual conference and the International Gay Lesbian Travel Summit (IGLTA) Global Convention.
    The DMO remains focused on strategies that safeguard the destination in the future. From a robust Crisis Communication Playbook to an additional tool that creates strategies to implement in light of economic turmoil, the Economic Playbook, preparedness measures outside of the proactive marketing efforts to attract travelers are prevalent and further demonstrate this DMO’s holistic approach.
    With its evolved and solidified brand positioning five years in the making, the DMO will continue to build on recent successes, promoting Puerto Rico on a global scale through a values-based marketing approach that continues to elevate the Boricua experience, the Island’s growing infrastructure and the value propositions that make the destination an exceptional option for visitors.

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    SONESTA APPOINTS JEFF KNOWLTON AS CHIEF INFORMATION OFFICER

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    San Diego Zoo Wildlife Alliance Celebrates the Birth of Two Sumatran Tiger Cubs at the San Diego Zoo

    San Diego Zoo Wildlife Alliance is celebrating the birth of two Sumatran tiger cubs—the first of this critically endangered species to be born at the San Diego Zoo Safari Park’s Tull Family Tiger Trail habitat in seven years. Their birth also comes just in time for Global Tiger Day. With only an estimated 400 to 600 Sumatran tigers remaining on Earth, the births are significant in increasing the worldwide population of this tiger species and furthering the nonprofit conservation organization’s ongoing work to conserve them.The cubs, a female and a male, were born July 12 to first-time mother Diana. Wildlife care specialists are closely monitoring Diana and her cubs, and they report that Diana is an extremely attentive and gentle mother. The cubs appear strong, and are nursing frequently.
    “We are elated about the birth of these tiger cubs,” said Lisa Peterson, executive director, San Diego Zoo Safari Park. “It has been years since we’ve had cubs at Tiger Trail, and we can’t wait to share them with the community.” Added Peterson, “These births are so important to the conservation of this species. Our hope is these cubs will provide an opportunity for our guests to gain a greater appreciation for tigers and the important need to conserve them in their native habitats.”
    The births are a result of a breeding recommendation through the Association of Zoos and Aquariums’ Sumatran Tiger Species Survival Plan (SSP). Each SSP program, overseen by conservationists nationwide, ensures genetic diversity and healthy, self-sustaining assurance populations of threatened and endangered wildlife.
    Sumatran tigers are listed as Critically Endangered on the International Union for Conservation of Nature Red List of Threatened Species. Tigers face many challenges, including loss of habitat, challenges to human-wildlife coexistence and poaching. People can help protect tigers by avoiding products made with non-sustainable palm oil, an industry that harms tiger habitats; and by refusing to purchase items made from endangered wildlife.
    Diana and her cubs will remain in her den for several weeks. This window of time is crucial, as it allows the youngsters to bond with and learn from their mother. When Diana is ready, she will bring her cubs out of the den. Wildlife care specialists estimate this will happen when the cubs are 8 to 10 weeks old.ADVERTISEMENTEach year, Global Tiger Day is celebrated worldwide on July 29 to raise awareness and support for tiger conservation. San Diego Zoo Wildlife Alliance works with partners in Asia through our Asian Rainforest Conservation Hub to end poaching and wildlife trafficking, while developing long-term plans to protect critically endangered Sumatran tigers. Individuals can support San Diego Zoo Wildlife Alliance’s work with a symbolic tiger adoption, supporting innovative conservation efforts to save tigers and their habitats. For information, visit sandiegozoowildlifealliance.org/adopt/sumatran-tiger.

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    New Multi-Sensory Art Retreat: A Transformative Experience at Milaidhoo Maldives

    Milaidhoo Maldives, the pristine boutique private island paradise, is proud to announce the launch of its 7-day Multi-Sensory Art Retreat for guests to reset the mind, body, and soul. The one-of-a-kind retreat experience in October 2023, hosted by renowned artist Alena Lavdovskaya, aims to ignite creativity and self-expression through a series of immersive experiences that engage all five senses.
    Alena Lavdovskaya is a renowned artist who brings glamour and elegance to life through her celebrated illustrations. With a career spanning two decades, Alena has collaborated with top models, hotels and celebrities, captivating audiences worldwide with her exquisite work. From fashion magazines to solo exhibitions, her artistic prowess shines through, making her a true icon in the industry.
    The Multi-Sensory Art Retreat at Milaidhoo will take place in October 2023 and is designed to take guests on a captivating journey of self-discovery and artistic exploration. The retreat will focus on vision, sound, taste, smell, touch, and intuition and each session of the retreat focuses on a different sensory aspect, allowing participants to unlock their creative potential in unique and unexpected ways.
    The retreat begins with the “Vision” session, where guests are guided through beginner’s techniques to gain confidence in putting their visions on paper and truly understanding new perspectives. The participants will be introduced to Alena, who will provide guidance and encourage them to share their desired outcomes for the retreat. Through brainteasers and a beginner’s art class, guests will shift their perspectives and gain inspiration for their artistic endeavours.
    ADVERTISEMENTNext, the “Sound” session invites guests to listen to themselves and their surroundings at the spa. Serenity Spa will perform a sound healing session, and Alena will guide guests in illustrating the emotions and sensations evoked by the sounds on a canvas. This session opens new avenues of artistic expression, introducing participants to innovative techniques of depicting “sound” through visual art.
    In the “Taste” session, participants embark on Milaidhoo’s culinary journey, collaborating with the Milaidhoo culinary team. Guests will put their senses to the test, tasting the chefs’ masterpieces in the wine cellar, while blindfolded. These creations will be in the form of hors d’oeuvres, bonbons, and canapés. After this session, the participants will learn the art of plating. The session focuses on creating culinary masterpieces as edible artworks, emphasizing presentation and plating techniques. After the plating session, guests will savour a delectable four-course meal specially crafted by Milaidhoo’s culinary team.
    The “Smell” session invites guests to a rejuvenating aromatherapy meditation session led by Serenity Spa and Alena. Through this aromatic experience, the retreat participants will explore how different scents can inspire and enhance their creative mindset. Alena will guide them in capturing scents in their artwork, while the spa team will share valuable insights on the impact of scents with guests and provide them with a gift pack of small scent bottles for further experimentation.
    Following a relaxing massage in the “Touch” session, guests will explore the sense of touch through finger painting techniques. Retreat participants will experience different textures brought about by paint and learn how to create tactile elements in their artwork. This session encourages guests to express themselves through the medium of touch and further enhances their sensory experience.
    Finally, in the “Intuition” session, guests will reflect on their profound journey and work with Alena to create inventive and unconventional self-portraits. Drawing from all the newfound senses and experiences, the retreat participants will create a personal art piece that captures the essence of their transformative journey. Alena will also create small art pieces for each guest, providing her interpretation of their newfound selves.

    The Multi-Sensory Art Retreat at Milaidhoo is a one-of-a-kind experience that combines artistic expression with sensory stimulation. It offers Milaidhoo guests a rare opportunity to discover their inner creativity and forge a deeper and more meaningful connection with themselves and their surroundings.
    HOW
    For more information and to book the Multi-Sensory Art Retreat, please visit https://www.milaidhoo.com/special-offers/multi-sensory-art-retreator contact Milaidhoo via emailing at [email protected] or dialling +960 660 7788.

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    Bearvieweingalaska.com offering a single day and multi-day Alaska Bear Viewing trips from Mid May

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    Bearvieweingalaska.com offering a single day and multi-day Alaska Bear Viewing trips from Mid May

    Encountering a gigantic, blundering brown colored bear is frightening. But at the same time, it is also an extraordinary encounter when you get to see a gathering of the rowdy grizzlies in their own habitat doing the precisely exact thing they need.
    If you are fond of bear watching then head straight to bearviewinginalaska.com to find the most appreciated Alaskan brown bear tours starting from Mid to May to early September.
    The bearviewinginalaska.com offers the most exciting and well-known Alaskan brown colored bear tours and gets firsthand information on how the bears live.
    Beat Bear Watching Experience in Alaska
    You don’t need to pore over the books or start watching National Geographic Channel for a long time without a relief all things considered. You get to make the best of your excursion to Alaska by arranging a road trip into the universe of bears and snatching the exceptional chance of bear seeing by boat in Alaska.ADVERTISEMENTWith bearviewinginalaska.com you can also choose bear watching tours on a foot plane where their plane will take you from Anchorage and fly high over the bear country watching them approach their day-to-day routines from up over the sky. It is your privilege however you truly do have to pause and think sometimes about what you might truly want to do.
    Settle out and about less taken by inquisitive about the Chinitna Bay bear viewing tours with the ones and get into the boat to see the goliath monsters doing whatever they might feel like doing simply a modest bunch of speeds away. It is probably going to set your heart excited and inhale miss the mark however hello, the rush is going to be worth the effort.
    You will find the enormous grizzlies munching on the grasses, whelps close behind who act and act very much like your own children at home. Try not to wander extremely near them however for they are an inquisitive part and not excessively well disposed about outsiders coming into their regions. Additionally, the mother bear would maintain that her whelps should be protected. Assuming she detects any risk or comes to hurt is probably going to charge at the main sign of something being strange.
    Why Choose bearviewinginalaska.com?
    Experience: Captain Mel Erickson has been guiding in Alaska for 33 years, Extensive knowledge of navigating Cook Inlet.
    Dialed in on bear viewing by boat in Chintna Bay: They have the best, & quickest system of getting to, and from the boat to shore. They provide high end chest wader’s to wade to shore, and you won’t get your feet or butt wet riding in a raft like other outfits.
    They will take you from Anchor Point instead of Homer for your Alaska Bear viewing trip to Chintna Bay in Lake Clark National Park. Travel distance is only 38 miles and 1 hour 15 minutes by boat from Anchor Point, Homer is 62 miles each way, saving you 48 miles and over 2 hours of travel time round trip.
    Professionally guided bear viewing tours: We do professionally guided bear viewing tours every day, and have been for 8 years now, we know when, where, & how to find the bears. They have never not seen at least 1-2 bears in all our trips, most days we see 10-25 bears.
    For more information visit https://bearviewinginalaska.com/

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    Maldives Premium All-Inclusive Resort Heritance Aarah Debuts Ocean Suites Wing

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    Minister Bartlett Leads Rebuilding Effort in Latin America to Boost Arrivals

    In a bid to boost Jamaica’s share of the lucrative South American travel market, Minister of Tourism, Hon. Edmund Bartlett has departed the island en route to three Latin American countries where he will engage critical tourism stakeholders during a weeklong visit to the region.
    “South America’s economic recovery to pre-pandemic levels has been quite impressive and we’re confident that this is a good time to pursue opportunities for collaboration between Jamaica and tourism players in that region,” asserted Minister Bartlett. “Prior to COVID-19, we would have observed significant interest coming from the Latin American market and post-pandemic, the demand has increased. Given this trajectory, we are excited about the future and developing our market share in this side of the world, as we seek to foster the continued growth of our tourism sector,” Minister Bartlett added. Over the course of eight days, Minister Bartlett and other tourism officials are scheduled to visit Buenos Aires in Argentina, Santiago in Chile and Lima, Peru. The scheduled engagements will involve a series of meetings with representatives of various local authorities, ministries of tourism and Copa Airlines, one of the major carriers in the region. Before COVID-19, there were some 11 weekly flights between Panama and Jamaica via Copa Airlines and new services by LATAM Airlines with some three flights per week between Lima, Peru and Montego Bay. In this regard, Minister Bartlett added: “Our mission is to enrich the relationship with Latin America and bolster visitor arrivals coming from the south as we strive to meet our target of 5 million annual visitors by 2025. I was recently in Ecuador for the UNWTO Regional Commission for the Americas Meeting and the feedback coming from our partners there was overwhelmingly positive and encouraging, so we must strike while the iron is hot.”  Minister Bartlett will also meet with representatives from local universities to discuss expanding the Jamaica-based Global Tourism Resilience and Crisis Management Centre’s (GTRCMC) presence in South America. The tourism minister and the other Jamaican representatives are scheduled to return to the island on Friday, August 4.

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    SAUDIA SHOWCASES ENHANCED SEAT MODELS PROPOSED FOR ITS NEW AND EXISTING FLEET

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    TOP REASONS WHY YOU SHOULD PICK RAS AL KHAIMAH FOR AN EPIC ADVENTURE HOLIDAY

    Known as the adventure hub of the Middle East, Ras Al Khaimah has been building an impressive track record of attractions over the years that cemented the Emirate as the go-to destination for thrill-seekers.
    The global adventure tourism market size is estimated to reach USD 1.009 trillion by 2030, according to a report by Grand View Research, Inc. The market is also expected to expand at a CAGR of 15.2% from 2022 to 2030. To accommodate this growing market, Jebel Jais, the highest peak in the UAE, has been developed into a standalone tourism offering, developing a series of exciting projects that have positioned Ras Al Khaimah as the adventure hub of the Middle East. Championing sustainability, the attractions give guests the chance to get up close and personal with the mountainous terrain and enjoy breath-taking nature, without impacting the local ecosystem.

    Whether you are an adrenaline junkie looking for extreme adventure or a nature lover seeking serene mountain experiences, the Jais Adventure Park offers a unique and thrilling outdoor experience and serves as the gateway to the iconic mountain’s exceptional multitude of attractions.
    ADVERTISEMENTStay at the Bear Grylls Explorers Camp and learn new survival skills
    Guests can stay overnight in the camp’s first-ever branded accommodation, featuring 16 recycled and redesigned cabins nestled within the mountain. The camp also challenges visitors to try out exhilarating courses run by experts trained at the Bear Grylls Survival Academy including lessons on making a fire in the wilderness, building emergency shelters, knife skills, navigation techniques and extreme weather survival. ​ The camp ​ also offers ​ archery , rock climbing, abseiling and a ropes course suspended 10 metres above ground, challenging visitors as they tackle rope swings, wobbly bridges, swinging loops and more.
    Zip through the clouds at up to 160kph
    The Jais Flight is the world’s longest zipline, and it is located atop the cloud-piercing Jebel Jais. The length of the zipline spans an incredible 2.83km, equivalent to over 28 football fields. Zipliners soar through the skies at a height of 1,680 metres above sea level, reaching speeds of 120kph to 160kph – an adventure of a lifetime.

    Those who prefer taking the scenic route should try the Jais Sky Tour, which comprises six ziplines high above the grand cliffs and canyons of Jebel Jais, connected by nine platforms and a 15m-long sky bridge – the highest of its kind in the UAE.
    Slide down the mountain on the region’s longest toboggan ride
    Located adjacent to the Jais Adventure Centre is the region’s longest toboggan ride and family-friendly attraction – the thrilling Jais Sledder. Offering visitors a ride through Jebel Jais, the ride reaches speeds of up to 40kph descending down the slopes of the Hajar Mountain, swerving through spectacular mountain terrain. The ride takes around eight minutes to cover 1,840 exhilarating metres of hairpin curves and undulating whirls.
    Switch off and relax at Camp 1770, UAE’s highest campsite
    Visitors who want to fully immerse themselves in the mountain experience can stay at Camp 1770 – the highest camp in the UAE. Located 1,770 metres above sea level, the camp offers stunning 180-degree panoramic views of the Hajar Mountain range.
    Guests live the full traditional mountain experience with delicious a Emirati meal prepared by local mountain tribes. Operated by Adventurati Outdoors, the camp runs several programmes throughout the year that cater to various guest preferences, including a Wellness Camp – a mountain experience featuring yoga on the peak, wellbeing talks around the bonfire, sunset meditation and much more. The firm favourite is the camp’s signature adventure program called the Summit Series, which is designed to give mountaineers a replica experience of summiting a high-altitude mountain such as Mount Kilimanjaro by summiting Jebel Jais at an altitude of 1,934 metres in the middle of the night in freezing temperatures.
    Take part in internationally renowned hiking experiences
    Home to the most developed hiking trail network in the UAE of 80km on Jebel Jais, Ras Al Khaimah hosted two editions of the ‘HIGHLANDER’ hiking experience, the first of its kind in the GCC.

    The only certified international hiking association in the world, HIGHLANDER is renowned for its specially curated hiking experiences that take intrepid adventurers on a two- and three-day hike based on their experience and fitness levels: HIGHLANDER55 (55km hike over three days) and HIGHLANDER Experience (30km hike over two days). Drawing hundreds of participants from around the world, the adventure challenge will return in February 2024, offering hikers and adventure lovers the chance to physically test themselves on the Emirate’s spectacular trails while exploring the Hajar Mountains’ impressive rockscapes, rugged canyons and famous wadis.
    Aligned to Ras Al Khaimah’s vision to become a regional sustainable tourism leader by 2025 and underscored by its ‘Balanced Tourism’ strategy, HIGHLANDER is keen to create awareness on the importance of preserving and protecting nature while encouraging participants to enjoy the great outdoors and minimise their impact on the environment. Participants will also be offered educational sessions on ecology and sustainability to highlight the importance of protecting the Emirate’s natural environment and taking home only memories and stunning photographs. These talks will reinforce the nature-driven aspect of hiking, drawing awareness and appreciation of hikers towards the diverse natural landscape and the need to preserve it, as well as the rich culture of the Emirate.
    Sustainable attractions and lodges in the pipeline
    Those seeking an even more immersive experience can soon take flight with Jais Wings, the region’s first dedicated paragliding site in the GCC, offering adventurers the chance to take off from the top of Jebel Jais for the region’s first paragliding experience.
    New for 2024, the Saij, A Mantis Collection Mountain Lodge, comprising of 70 luxury lodges, will provide a pure mountain retreat that focuses on nature as well as mind, body and soul with guided treks, mindful pursuits, and creative experiences. The Basecamp Jais will offer affordable accommodation for outdoor enthusiasts, thrill seekers and nature lovers as well as a range of activities such as yoga and Emirati live cooking while the Jais Yard, will feature food trailers, kiosks, retail containers, vintage truck restaurants, open air cinema and children’s play areas. Cloud7 Camp Jebel Jais, will also offer the ultimate glamping experience with 30 accommodation units built out of sustainable material.

    With a rich portfolio of existing and upcoming attractions, Jebel Jais continues to mark its presence as a leading adventure destination in the wider region and will grow from strength to strength in the coming years, appealing to adventure enthusiasts from the world over.

    Go to https://visitrasalkhaimah.com/ for more information and book your adventure holiday today.
    The Ras Al Khaimah Tourism Development Authority won Middle East’s Leading Adventure Tourism Destination 2022 at last year’s World Travel Awards

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