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    Hard Rock International Raises Over $1 Million for Breast Cancer Research

    Hard Rock International, supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, announced that its 23rd annual PINKTOBER campaign raised over $1 million for breast cancer research. Throughout the month of October, Hard Rock® Cafes, Hotels, Casinos and Rock Shops® hosted fundraising efforts, including limited-edition menu items, specially designed merchandise, a song writing contest and more, with proceeds benefiting national and local breast cancer charities. This is the second year in a row Hard Rock surpassed its own record, making this the largest single amount Hard Rock has raised since PINKTOBER’s inception in 2000, and adding to the millions of dollars donated throughout the history of the campaign.“PINKTOBER is one of the most highly anticipated and celebrated times of year at Hard Rock. Each October, our company divisions and properties around the globe truly personify our mottos of “Love All – Serve All” and “Take Time To Be Kind” by joining together to support breast cancer awareness and research,” said Jon Lucas, Chief Operating Officer of Hard Rock International. “This year, we were thrilled to amplify our team’s deep passion through partnerships with Chef Dominique Crenn and musician David Correy, who both share our PINKTOBER mission and have been personally impacted by breast cancer. We’re appreciative of their support to help raise awareness and donations for the American Cancer Society and related charities within our local communities.”
    This PINKTOBER, Hard Rock Cafe teamed up with world-renowned French chef and breast cancer survivor, Dominique Crenn, to create a limited-time menu item of Baja Style Shrimp Tacos exclusively available at Hard Rock Cafe locations around the world. Chef Crenn also hosted a curated dinner series at Seminole Hard Rock Hotel & Casino Hollywood, and Hard Rock Hotel New York. Limited-edition PINKTOBER-themed Hard Rock merchandise was sold in Rock Shops and online including t-shirts, hats, water bottles, tote bags and pins.
    Hard Rock Hotels held a Breast Cancer Awareness Song Contest in collaboration with David Correy, an internationally-recognized recording artist who lost his mother to cancer in 2020. Together with Hard Rock, Correy encouraged fans to compose for a cause by sharing their lyrics as a vessel to honor fighters, survivors, and loved ones that have stood by their side for PINKTOBER. The grand prize winner, a stage IV metastatic breast cancer survivor, not only had her lyrics featured in David Correy’s PINKTOBER Anthem, but also received a $5,000 grand prize, a $5,000 donation to the American Cancer Society in her name and a 4-night all-inclusive Hard Rock Hotel voucher. The official “Pink October” fight song, is out now on Spotify. Hard Rock Hotels also offered guests to enjoy pink decorated rooms, specialized spa treatments, and pink co-branded Fender guitars as part of the Sound of Your Stay® program where guests could check out the guitars and make donations.
    Hard Rock Digital supported PINKTOBER with in-app activations by Hard Rock Sportsbook and the free-to-play “Hard Rock Dice Party” mobile game. Additionally, throughout October, Seminole Gaming patrons donated change from redeemed gaming vouchers at any Everi full-service kiosk across the casino floor.
    On a local level, several Hard Rock properties around the world supported community driven events:ADVERTISEMENTHard Rock Cafe Orlando guests received a pink paper ribbon with a QR code linked to the Women Who Rock website and were encouraged to write a message of hope or love.Hard Rock Hotel & Casino Bristol dedicated one of its Blackjack tables on the casino floor to PINKTOBER by changing the table felt to pink and donating a percentage of proceeds from the table to the campaign. They also participated in the American Cancer Society Southeast Region’s Real Men Wear Pink campaign.Seminole Hard Rock Hotel & Casino Tampa and Hard Rock Hotel & Casino Atlantic City participated in the American Cancer Society’s Making Strides Against Breast Cancer event and are two of the top two American Cancer Society fundraising teams in the nation.Hard Rock Casino Northern Indiana sponsored a local Making Strides Against Breast Cancer event with a $25,000 donation.Hard Rock Hotel & Casino Sacramento at Fire Mountain hosted a sold-out charity gala supporting Adventist Rideout Cancer Center in Marysville, as well as a charity golf tournament at Catta Verder.Seminole Classic Casino hosted the American Cancer Society’s Season Kick Off and Broward County’s Real Men Wear Pink Reveal Event in their Hollywood Hall.Hard Rock Hotel Maldives participated in the Pink Fun Run and held an exclusive Pink Tie Dye event at Roxity Kids Club™ & Teen Spirit® Club in support of Maldives Cancer Society.Hard Rock Hotel & Casino Sioux City held a back-of-house pink pumpkin contest and displayed pink neon, electrical wings.Multiple properties hosted musical events and other fundraising initiatives, in addition to generosity from our Hard Rock team members worldwide, many who voluntarily donated to the cause.

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    Bangkok’s riverside ICONSIAM set to be Thailand’s Iconic 2023 New Year Countdown venue

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    Finavia names Jessica Diktonius as Communications and Marketing Director

    Jessica Diktonius has been appointed as Finavia’s Communications and Marketing Director and a member of Finavia’s Executive Group from 1 March 2023. In her role, she will be responsible for Finavia’s communications, public relations and marketing.
    Jessica Diktonius has extensive experience in different roles in communications and marketing in international business environments. She will be coming to Finavia from Kesko, where she has been working as the Communications Director of the Building and Technical Trade Division since 2017. Jessica Diktonius previously held senior positions in communications at Tieto and the communications consultancy Kreab. At Finavia, Jessica Diktonius will report to the CEO Kimmo Mäki.
    “We welcome Jessica Diktonius to Finavia. Her in-depth business knowledge and extensive communications expertise support our new strategy and responsibility work,” says Kimmo Mäki, Finavia’s President and CEO.
    “It is great to be able to start work at Finavia, which is an internationally respected airport company in a globally linked industry. Finavia enables smooth connections to the world and promotes Finland’s accessibility as an attractive destination. I look forward to working with the team and stakeholders to advance this meaningful goal,” Jessica Diktonius says.

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    SAS AB announces departure of its Chief Operating Officer Simon Pauck Hansen

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    Bangkok’s riverside ICONSIAM set to be Thailand’s Iconic 2023 New Year Countdown venue More

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    Ferrari World Abu Dhabi’s new ‘mega coaster’ to feature global first – the sideways drop

    Ferrari World’s Abu Dhabi is launching a new 5D “immersive mega coaster” that combines special effects with stunning sets. It will also be the world’s first roller coaster that drops sideways.Called Mission Ferrari, and launching on January 12, it will add to the motoring-inspired theme park’s many record-breaking rides, including the Formula Rossa, the world’s fastest roller coaster.
    “We are very excited to unveil Mission Ferrari to the world. Fans are in for a truly memorable experience with a combination of immersive ride media and an exhilarating rollercoaster track that is unlike anything else in the region,” said Deana Taylor, general manager at Ferrari World Abu Dhabi.
    To mark the launch, annual pass holders to Ferrari World Abu Dhabi will be given exclusive access to Mission Ferrari, starting January 5.

    Last month, the attraction launched its annual Winterfest, featuring new entertainment and attractions including an ice-skating show, acrobatic performances and an interactive winter village. There’s also a Gingerbread Factory where visitors will get candy canes and frosting to help them decorate the tastiest gingerbread house they can take home, as well as roaming musicians.Besides its thrilling rides, Ferrari World Abu Dhabi also offers roof-walking experiences where guests can scale new heights and climb on to the signature canopy and take in sweeping views of Yas Island. There’s also a 400-metre zip line that takes guests through the Flying Aces roller coaster loop.ADVERTISEMENTThere’s also a child-friendly Family Zone dedicated to younger visitors and features miniature, child-approved versions of four of the park’s most famous rides, namely the ultra-fast Formula Rossa rollercoaster, the Turbo Tower rollercoaster, a Speedway Race and the Flying Wings ride.
    Opened in 2010, Ferrari World Abu Dhabi is minutes away from other top Yas Island attractions including Yas Waterworld, Warner Bros World Abu Dhabi and Clymb Abu Dhabi.
    Source: The National

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    A New Study Reveals How Early You Need to Arrive to Catch Your Flight Across 50 U.S. Airports

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    A New Study Reveals How Early You Need to Arrive to Catch Your Flight Across 50 U.S. Airports

    There’s no place like home for the holidays, but a missed flight could make that journey back impossible. If you’re flying through a major airport this week, avoid Christmas chaos and get to your gate with time to spare using this ranking of the most important airports to arrive at early, including suggested preflight arrival times for each airport.
    Upgraded Points released the findings from its latest holiday travel study, ranking 50 major U.S. airports by how early you need to arrive to catch your flight, from just one hour to over three hours. They analyzed 15 ranking factors across airports including airport acres, terminals, gates, and parking decks, as well as the number of delayed and on-time departures, and more. A variety of other factors, such as TSA wait time, car traffic volume, and airport shops, were considered to give travelers a comprehensive understanding of how to budget time for a flight before heading home for the holidays.
    “Preplanning is always key to a smooth travel experience” said Alex Miller, Upgraded Points founder. “But as we all know, things happen when it comes to travel – especially around the holidays. By knowing which airports are busier and why, you can preplan for any delays and ensure your timing sets you up for success.”
    Arriving Early: Study MethodologyUpgraded Points analyzed 50 of the largest U.S. airports on 15 ranking factors, assigning each one a weighted score of 0 to 10. The study then determined each airport’s total score out of 50 from the total of its individual factor scores, which were weighted according to their impact on missing a domestic flight. Higher scores indicate airports with a greater need to arrive early. The airport size for each airport (in square miles) was calculated by subtracting the mileage of runways from the total land area. Each airport’s total acreage, runway length, and wait times were all compiled using data from individual airport websites and the Federal Aviation Administration (FAA).
    Plan to Arrive 2 to 3+ Hours Early – Especially at These AirportsADVERTISEMENT
    Passengers need to arrive 3+ hours ahead of time at Chicago O’Hare International Airport (ORD) due to passenger congestion, airport staffing, size, wait time, and more. Los Angeles International Airport (LAX), John F. Kennedy International Airport (JFK), George Bush Intercontinental Airport (IAH), and Dallas Fort Worth International Airport (DFW) round out the top five most important airports to arrive early.John Glenn Columbus International Airport (CMH) falls at the bottom of the ranking, meaning passengers don’t need to arrive at this airport as early as they would at other higher-traffic airports – arriving just 1 hour before their flight should have you home for the holidays.Multiple Delays: Airport Size, TSA Wait Times, Number of Bars and Eateries
    “Many factors can cause passengers to be late for their flights, even if they reach the airport on time,” said Alex Miller. “Generally speaking, airport security lines are the biggest delaying factor within the airport itself, since going through security is mandatory. Wait times can top 18 minutes or more in airports like PIT in Pittsburgh and MSY in New Orleans. And that’s if the line is running smoothly. But there are other delaying factors in play too.”
    Other factors include airport size and the number of eateries/bars. Forcing travelers to walk long distances, the largest airport is currently Denver International Airport (DIA) at 33,531 acres – though DFW easily spans 17,000+ acres too. And two airports that know how to wine-and-dine their travelers with tasty temptations include LaGuardia Airport (LGA) and Ronald Reagan International Airport (DCA). LGA boasts nearly 62 restaurants/bars per square mile, while DCA has over 45.
    To see the study’s complete methodology, suggested preflight arrival times for all 50 U.S. airports, and detailed ranking factors, please visit the full study https://upgradedpoints.com/travel/airports/how-early-you-need-to-arrive-at-50-airports/

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    The Worldwide Luxury Travel Industry is Expected to Reach $1,574 Billion by 2028

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    The Worldwide Luxury Travel Industry is Expected to Reach $1,574 Billion by 2028

    The Global Luxury Travel Market size is expected to reach $1,574 billion by 2028, rising at a market growth of 6.3% CAGR during the forecast period.Exclusive and one-of-a-kind experiences, and highly individualized services, are linked with luxury travel. The sector is being driven by rising expenditure by affluent tourists who want to see undiscovered places and have novel experiences. The industry has been developing as a result of the rising trend of short vacations as well as the worldwide expanding tourist industry.
    Given that spending on art, restaurants, culture, guides, and athletic events by luxury travelers is essential to the local economies of the places they visit, luxury travel plays a significant role in the distribution of wealth around the world. Travelers are searching for flexible schedules that combine entertainment and relaxation in order to build their own special experiences.

    Numerous tourists, especially wealthy ones, are drawn to the growing popularity of cruises, yachts, and small ships. One of the most prominent customers in this market is thought to be High Net Worth Individuals (HNWIs). As a result, businesses in the sector have been focusing more on luxury water-based travel, like cruises.
    Additionally, the prevalence of internet research has grown dramatically over time. During the forecast period, high-tech (smart) rooms are expected to fuel demand for luxury lodging and travel, offering guests total control over how they use their accommodations and choose to travel. The industry is expanding as a result of rising internet usage and the availability of social media. Also, the number of travel tales shared on social media sites like Instagram, Facebook, and blogging platforms has multiplied.ADVERTISEMENT
    COVID-19 Impact Analysis
    Worldwide, the COVID-19 pandemic has had an impact on every industry. Around the world, the tourism sector has been severely impacted, which has a negative effect on its related industries, including travel agencies, hospitality, tour operators, and all types of transportation services. The remaining people stayed at home out of dread of the virus itself, while almost the whole world’s population adjusted to their way of life under various travel limitations. As a result, the tourism industry virtually stopped.
    Market Growth Factors
    Travel Guidelines and Rules
    Regarding VISA policies, each nation has its own distinct set of guidelines for visitors of various nationalities. Governments are, however, more frequently forcing tourists to get travel insurance in order to get a VISA. To visit countries like France, the United States, Norway, Belgium, Luxembourg, Finland, and Poland, among others, one must have travel health insurance.
    This clause exists to make sure that visitors are adequately covered in the case of a medical emergency due to the high costs of medical care and hospitalization in the host nations. The travel and tourism business has consistently grown during the past ten years.

    Social Media influencing travelers
    Every element of our life, including the way we consume, has been altered by social media. Businesses have been profoundly impacted by these advances, mostly because they have made new marketing methods possible.
    Undoubtedly a component of all of these is tourism, one of the most dynamic economic sectors in the world. People are now encouraged to talk about their travels. Social networking has changed how people make decisions as a result.
    Marketing Restraining Factor:
    Rising cases of chronic diseases restraining people to travel
    The travel sector has been almost paralyzed by the pandemic. The COVID-19 pandemic has had an effect on the tourism sector because of the resulting travel restrictions and decline in demand from tourists. The spread of the coronavirus has had a significant impact on the tourist sector because several nations have imposed travel restrictions in an effort to stop it.
    Key Topics Covered:
    Chapter 1. Market Scope & Methodology
    Chapter 2. Market Overview2.1 Introduction2.1.1 Overview2.1.1.1 Market Composition & Scenario2.2 Key Factors Impacting the Market2.2.1 Market Drivers2.2.2 Market Restraints

    Chapter 3. Competition Analysis – Global3.1 Recent Industry Wide Strategic Developments3.1.1 Partnerships, Collaborations and Agreements3.1.2 Product Launches and Product Expansions3.1.3 Acquisition and Mergers3.1.4 Geographical Expansions3.2 Top Winning Strategies3.2.1 Key Leading Strategies: Percentage Distribution (2018-2022)3.2.2 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2018, Aug – 2022, Sep) Leading Players
    Chapter 4. Global Luxury Travel Market by Tour4.1 Global Safari & Adventure Market by Region4.2 Global Celebration Journeys Market by Region4.3 Global Culinary Travel & Shopping Market by Region4.4 Global Cruises, Yachting, & Small Ship Expeditions Market by Region4.5 Global Customized & Private Vacations Market by Region4.6 Global Others Market by Region
    Chapter 5. Global Luxury Travel Market by Age Group5.1 Global Baby Boomers Market by Region5.2 Global Generation X Market by Region5.3 Global Millennial Market by Region5.4 Global Silver Hair Market by Region
    Chapter 6. Global Luxury Travel Market by Region
    Chapter 7. Company Profiles7.1 TUI Group7.1.1 Company Overview7.1.2 Financial Analysis7.1.3 Segmental and Regional Analysis7.1.4 Recent Strategies and Developments7.1.4.1 Partnerships, Collaborations, and Agreements7.1.4.2 Geographical Expansions7.2 Lindblad Expeditions Holdings, Inc.7.2.1 Company Overview7.2.2 Financial Analysis7.2.3 Segmental Analysis7.2.4 Recent Strategies and Developments7.2.4.1 Partnerships, Collaborations, and Agreements7.2.4.2 Acquisition and Mergers7.3 Thomas Cook (India) Limited (Fairfax Financial Holdings Limited)7.3.1 Company Overview7.3.2 Financial Analysis7.3.3 Segmental Analysis7.4 Scott Dunn7.4.1 Company Overview7.4.2 Recent Strategies and Developments7.4.2.1 Partnerships, Collaborations, and Agreements7.4.2.2 Acquisition and Mergers7.5 Abercrombie & Kent USA, LLC7.5.1 Company Overview7.5.2 Recent Strategies and Developments7.5.2.1 Partnerships, Collaborations, and Agreements7.5.2.2 Acquisitions and Mergers7.6 Exodus Travels Limited7.6.1 Company Overview7.6.2 Recent Strategies and Developments7.6.2.1 Partnerships, Collaborations, and Agreements7.6.2.2 Acquisition and Mergers7.7 Travel Edge, Inc. (Navigatr Group)7.7.1 Company Overview7.7.2 Recent Strategies and Developments7.7.2.1 Partnerships, Collaborations, and Agreements7.8 Butterfield & Robinson, Inc.7.8.1 Company Overview7.9 Geographic Expeditions, Inc.7.9.1 Company Overview7.10. Micato Safaris7.10.1 Company Overview
    For more information about this report visit https://www.researchandmarkets.com/r/5kjsuw

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    Greyhound Providing Free Bus Tickets Home for Runaways this Holiday Season

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    PRINCE SULTAN AVIATION ACADEMY PARTNERS WITH THE EDUCATION AND TRAINING EVALUATION COMMISSION

    Prince Sultan Aviation Academy (PSAA), a subsidiary of SAUDIA Group, and The Education and Training Evaluation Commission (ETEC), represented by The National Center for Training Assessment and Accreditation “Masar”, have signed an agreement to implement institutional accreditation processesThe agreement, which was signed by Captain Ismael Koshy, CEO of PSAA, and Dr. Mohammad Al-Khairy, CEO of Masar, aims to implement the institutional accreditation processes for PSAA in accordance with the latest institutional accreditation standards set and approved by ETEC.
    The PSAA is one of the most prestigious aviation training centers in the world. It has highly qualified staff with a wide range of expertise, as well as basic and professional quality programs that meet the latest international standards. 
    The ETEC oversees evaluation, assessment, and accreditation of qualifications in the field of education and training in public and private sectors. It is responsible for raising the quality and efficiency of education, and thus enhance its contribution to the national economy and development.
    Captain Koshy said: “This partnership will contribute to improving the quality of the outputs of PSAA’s specialized and advanced training programs. The Academy’s training base has expanded locally and internationally to excel in the field of aviation training due to its state-of-the-art facilities, advanced technological capabilities, and distinctive training programs delivered by a highly experienced team.”

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    China Airlines Sets Another Example for Sustainability in the Airline Industry

    Taiwan-based carrier China Airlines has won extensive recognition for its sustainability philosophy and accomplishments by winning more than 10 national and international awards in 2022 thus far.China Airlines scored another win at the “2022 National Sustainable Development Awards” (NSDA) of the Executive Yuan, emerging from a field of more than 100 businesses and organizations to receive the NSDA award in the corporate category. China Airlines won the award on its first foray at NSDA, thanks to outstanding performances in the sustainable operations, social service, digital innovation, and green procurement aspects. China Airlines became the first airlines in Taiwan to win the award, representing yet another example of excellence in sustainability. Chairman Su-Chien Hsieh accepted the award on behalf of China Airlines.
    During his presentation of the NSDA awards, Premier Tseng-Chang Su encouraged everyone to support the national vision on sustainable development. More than a hundred businesses and organizations registered for the four categories of NSDA this year, these being Education, Business, Non-Government Organizations, and Government Agencies. After a very competitive three-stage judging process, the sustainability initiatives of China Airlines caught the eye of the judges, who presented the airline with the award for the Business category. The award reflected the many successes achieved by China Airlines in implementing the “Sustainable Development Goals (SDGs)”.
    China Airlines is a longstanding supporter of ESG. Environmental, social and corporate governance are incorporated into its business strategy and integrated with international sustainability initiatives as well. Implementation principles were developed using the UN SDGs and Taiwan SDGs as a reference. Active efforts were made to connect the business with other stakeholders to promote related activities and fulfill their corporate social responsibilities together. This proved to be the deciding factor in the winning of the award this time.
    China Airlines is continuing to employ innovative methods to strengthen its corporate sustainability and competitiveness. It was the first company in the domestic airline and transportation industries to issue a TCFD independent report. China Airlines also answered the call of the SkyTeam for the “Sustainable Flight Challenge” by operating a demonstration flight. The entire A321neo fleet used 10% sustainable aviation fuel for their delivery flights; the goal of achieving net zero carbon emissions by 2050 has been set to protect the global climate and environment. China Airlines recently partnered with the Yang Ming Spring food and beverage brand, winner of the Michelin Green Star for two consecutive years, to create the “Clean & Green Plant-based Cuisine.” The all-new in-flight menu, promoting low-carbon cuisine as well as quality and diversity in in-flight catering, is yet another demonstration of the airline’s prowess in green sustainability.
    China Airlines has won the Taiwan Corporate Sustainability Awards (TCSA) for nine consecutive years so far. This included further successes at the TCSA and Global Corporate Sustainability Awards (GCSA) in 2022. This year, China Airlines was chosen by the authoritative Dow Jones Sustainability Indices (DJSI) as a constituent stock for the seventh time and won first place in the global aviation industry – a truly world-class performance. It also won the Titan Award at the “National Enterprise Environmental Protection Awards (NEEPA).” The winning of the National Sustainable Development Award is proof that China Airlines’ proactive efforts in sustainability have not gone unnoticed. China Airlines continues to promote sustainability initiatives with the goal of creating a more inclusive society.ADVERTISEMENT

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    SWISS promotes Swiss innovation and invests in Synhelion

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    SWISS promotes Swiss innovation and invests in Synhelion

    f.l.t.r.: Dominique Fehlmann (Head of Legal, Business Development & Corporate Responsibility SWISS), Dieter Vranckx (CEO SWISS), Dr. Philipp Furler (CEO & Founder Synhelion), Dr. Gianluca Ambrosetti (CEO & Founder Synhelion)
    SWISS has acquired a financial interest in Swiss-based technology company Synhelion in a further step to help bring solar fuels to market.The investment further underlines SWISS’s firm commitment to sustainability and to helping accelerate the process of bringing solar fuels to market. Switzerland’s biggest airline is putting a particular focus on such fuels in view of their strong scalability. Synhelion’s technology also offers sizeable development potential, and holds many strategic advantages over other technological approaches. To take one example, the Synhelion plant’s inbuilt heat storage facility enables the plant to be operated 24/7 with no need to draw on further renewable energy from the existing electricity grid.
    “Synhelion, SWISS and the Lufthansa Group have been collaborating very constructively on bringing solar fuels to market for the aviation sector for more than two years now,” explains SWISS CEO Dieter Vranckx. “And we are delighted that, with our new financial involvement, we can now make a further substantial contribution to helping Synhelion scale up and commercialize its innovative alternative fuel product.”
    Synhelion will use the funds generated by this latest financing round to expand its solar fuel production plant to industrial dimensions and operate it accordingly. The company has also set itself an ambitious timetable for the scale-up concerned.
    “Our strategic collaboration with SWISS and the Lufthansa Group and the synergies this generates are hugely valuable and enable us to tailor our technology, our products and our business model perfectly to the market,” says Philipp Furler, Synhelion’s co-founder and CEO. “It’s great to see SWISS and the Lufthansa Group underpin their confidence in Synhelion through this investment, and to see them lead the way in the aviation sector by making this key contribution to scaling up our production. And we’re delighted to welcome SWISS to our network of investors.”
    Sustainable fuels essential to achieving aviation’s climate goalsADVERTISEMENTSustainable aviation fuels (SAF) such as Synhelion’s solar fuel are essential to the achievement of the ambitious climate goals within the aviation sector. So helping to bring such fuels to market in sufficient volumes is a top priority. Doing so will require new forms of alliances and collaborations. “In teaming up with Synhelion, we’re not only helping to bring solar fuels to market,” SWISS CEO Vranckx adds. “We’re promoting Swiss innovation, too.” 
    Decades of commitment from the Lufthansa Group
    As a member of the Lufthansa Group, SWISS is further building on decades of experience in trialling and using sustainable aviation fuels. By participating in research programmes, pilot projects and alliances, the Lufthansa Group has steadily accumulated an extensive expertise in SAF technologies and their market development. SWISS and the Lufthansa Group are also evolving specific SAF initiatives for their private customers and corporate clients to further accelerate and finance the refinement of these technologies and bring their products to market in sufficient quantities. The resulting volumes of SAF should help send tangible global signals of demand for such products in the form of long-term procurement agreements. The Lufthansa Group is presently Europe’s biggest user of sustainable aviation fuel.

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    American Airlines to Offer AAdvantage Members More Rewards

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