Visit Maldives Corporation (VMC) has launched its first-ever Super Yacht Promotion Campaign, running from September through December 2025, as part of a bold effort to establish the Maldives as one of the world’s premier luxury yacht destinations. The initiative specifically targets high-net-worth individuals traveling on private and chartered superyachts, highlighting the Maldives’ pristine turquoise waters, rich marine biodiversity, and personalized luxury experiences that cater to yacht owners, captains, charterers, and brokers. By positioning itself as both a rival to Monaco’s prestige and a vital stop along Asia’s emerging yachting routes, the Maldives is redefining its place on the map as an exclusive destination on the modern-day Spice Route.
The campaign’s presence at the Monaco Yacht Show underscored its global ambitions, with VMC hosting high-level meetings with leading yachting professionals and promoting the destination directly to more than 6,000 industry contacts. Complementary activities include targeted features in luxury and yachting publications, influencer collaborations, a dedicated online showcase via the Spice Route platform, the release of a polished campaign brochure, and a wide-reaching series of digital and social media activations. Together, these efforts are designed to capture the attention of elite travelers and build long-term visibility in the superyacht sector.
VMC emphasized that the campaign’s strength lies in its ability to merge international event exposure with focused engagement among key industry decision-makers while also tracking results to ensure measurable impact. “Through this campaign, we are positioning the Maldives as the Indian Ocean’s leading luxury superyacht destination,” explained Ibrahim Shiuree, CEO & MD of Visit Maldives Corporation. “By strengthening our presence at global yachting events and engaging directly with key decision-makers, we aim to capture a currently underserved market and reinforce the Maldives as the ultimate stop for high-net-worth travellers.”
With the Maldives already seeing impressive visitor arrivals—1.59 million as of late September 2025—the expansion into the superyacht segment reflects a strategic diversification of the country’s tourism industry. Beyond its reputation for honeymoon retreats and island resorts, the Maldives is now casting a wider net toward ultra-luxury travelers seeking tailored maritime experiences, ensuring the destination remains at the forefront of global luxury tourism.
The Maldives’ push into the superyacht segment comes at a time when ultra-luxury cruising is experiencing rapid global growth, with brands like The Ritz-Carlton Yacht Collection expanding their fleet and itineraries across Europe, the Caribbean, and the Asia-Pacific, according to press announcements published on TravelPRNews.com. With vessels such as Ilma and the forthcoming Luminara setting new benchmarks in design, service, and exclusive cultural programming, high-net-worth travelers are increasingly seeking bespoke maritime journeys that blend exploration with refined hospitality. This surge in superyacht experiences underscores the Maldives’ timely entry into the market, positioning the destination to capture the attention of affluent travelers already embracing ultra-luxury yachting as the next evolution of global travel.
