The ITB Berlin 2026 ticket shop is open now! Early birds can save until 14 January and experience the 60th anniversary of the World’s Leading Travel Trade Show featuring strong partners and new highlights.
Tickets to ITB Berlin 2026 are available now. From 3 to 5 March 2026, Berlin will once again be the pulsating hub of the international tourism industry. Business, networking, innovations, face-to-face meetings and a look at industry trends will take centre stage. As the world’s leading B2B event, ITB Berlin will once again unite decision-makers, politicians and the media from across the globe next year, representing the entire tourism value chain. In this anniversary year, with its social media campaign under the slogan ‘Every moment tells a story’, ITB Berlin combines six decades of tourism history with a clear view of the future. At the same time the ITB Berlin Convention 2026 under the heading ’Leading Tourism into Balance’ sets the tone for sustainable strategies, resilient business models and the latest industry trends.
Ticket prices and Early Bird phase
The ITB Berlin 2026 ticket shop is now open for tourism professionals – Early Bird rates apply until 14 January 2026:
Unlimited pass for trade visitors: Early Bird € 65 / regular price € 80
Day ticket for trade visitors: Early Bird € 45 / regular price € 55
Unlimited pass for students: Early Bird € 44 / regular price € 48
Day ticket for students: Early Bird € 33.50 / regular price € 35
In addition, there will again be association partnerships for reduced-rate tickets to ITB Berlin. Members of participating associations will receive special rates. ITB Berlin is currently finalising agreements and will officially announce the relevant partnerships shortly.
Numerous highlights and innovations await at the 2026 anniversary edition
Angola is the Official Host Country of ITB Berlin 2026 and is represented in Hall 21 under the slogan ’Visit Angola – The Rhythm of Life’. The country in the southwest of Africa invites visitors to be inspired by the unique attitude to life of its people. With its rich culture, breathtaking rainforests, endless deserts and spectacular waterfalls, Angola offers an unrivalled travel experience for anyone in search of authenticity and adventure.
With Airbnb as the Official Premium Partner of ITB Berlin 2026, a new partnership has emerged that places a special focus on rural areas and family travel. In addition, Peru is the Adventure Travel Partner, China is again sponsoring the ITB Buyers Circle, and in Hall 21 the new African Travel Hub is making its debut. Fresh energy in Hall 5.1: A vibrant network of German travel-tech startups from the VIR community is showcasing innovative solutions and inspiring new ideas for the industry.
One highlight that is certain to attract keen attention from the travel community is the ITB Späti – a relaxed networking hotspot in Hall 7.2c inspired by Berlin’s iconic open-all-hours “Späti” shops. This is where spontaneous conversations take place over bottled drinks and snacks. At the same time, the ITB Späti serves as the main meeting point for the ITB Guided Tours and the new destination and innovator pitches, as well as informal happy hours.
The ITB Guided Tours are entering their second round – with newly curated tours on the topics of MICE, culture, hotel technology, sustainability, innovations, and Tours & Activities. The successful Connexion Night with the Federal Association of the German Tourism Industry (BTW), a networking event for young tourism industry professionals, is also taking place again. Another highlight is the brand-new ITB Global Travel Collection, an exclusive first publication for the sixtieth anniversary, which features a collection of industry milestones, portraits of key players and important trend analyses – available both digitally and at the show.
In addition, the ITB Americas Night offers an exclusive preview of the first edition of ITB Americas, the new B2B tourism travel trade show for the Americas, which will take place from 10 to 12 November 2026 in Guadalajara, Mexico. The focus of this special evening event is on close dialogue and international networking.
About ITB Berlin and the ITB Berlin Convention and ITB 360°
ITB Berlin 2026 will take place from Tuesday, 3 to Thursday, 5 March as a B2B event. Since 1966, ITB Berlin has been the leading trade show for the global travel industry. In 2026, it will celebrate its 60th anniversary under the motto “Discover the stories behind 60 years of legacy.” At the same time, the ITB Berlin Convention will take place under the theme “Leading Tourism into Balance,” bringing together 400 top speakers from business, science and politics on four stages and across 17 thematic tracks to explore the key challenges and opportunities shaping the future of the industry. At ITB Berlin 2025, 5,800 exhibitors from more than 170 countries and territories displayed their products and services to almost 100,000 visitors. With ITB 360°, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.
Additional information is available at www.itb.com and from the ITB News & Insights & Social Media.
