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    Insight Vacations returns to the road in United States

    Insight Vacations has welcomed guests to the first USA trip since the pandemic – Enchanting Canyonlands – introducing the new role of the wellbeing director for the first time.
    The group was made up of travellers from the domestic market discovering the natural parks and open spaces of their own country, such as the Grand Canyon, Monument Valley and Bryce and Zion National Parks.
    With the USA typically accounting for over half of Insight Vacations’ UK business, the trip was an important step toward reopening.
    The trip was Insight Vacations’ first with a wellbeing director in place, a new role that has been created by the Travel Corporation to provide an additional reassurance and logistical support around health and safety in a post-pandemic world.
    At the same time, it allows the travel director to focus entirely on delivering a seamless guest experience.ADVERTISEMENTWellbeing director Carol Kendrick, who is also one of Insight Vacations’ most experienced travel directors, described it as “awesome” being back on the road and added: “Rules can vary from state to state, city to city and establishment to establishment, so it’s our responsibility to ensure that we know what’s required, and that guests know what to expect.
    “Everything from porterage, to the way meals are served and how venues are operating can change daily.
    “It’s these details that might seem small but can be confusing or contradictory, and we work behind the scenes to ensure that the guests don’t have to think about anything other than having a good time.”
    Starting in Scottsdale, the seven-day Enchanting Canyonlands trip heads to the Grand Canyon – staying inside the national park itself and with dinner overlooking the South Rim – before travelling on through Monument Valley to Lake Powell, with accommodation in lake or marina rooms at the Lake Powell Resorts and Marinas.
    Chris Townson, managing director, UK & Ireland for Insight Vacations, said: “Hearing from the fantastic Carol Kendrick in her role as wellbeing director really reiterates the value of travelling with an escorted touring operator like us, because we have both an on-the-road and an office-based team who are entirely dedicated to making the holiday experience as hassle-free and enjoyable as possible for our guests, who can just sit back and relax as we navigate the changing nuances for them.”

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    UNWTO partners with Google to drive tourism recovery

    The United Nation World Tourism Organisation (UNWTO) and Google have signed a new agreement to work together and lead global recovery of tourism through innovation, education and market intelligence.
    The new memorandum of understanding builds on past cooperation between the UN agency for tourism and Google.
    Notably, the pair will host trainings for destination management organisations, using a new capacity building curriculum developed by Google.
    These sessions will empower destinations to switch to digital, with the training adapted to reflect their specific circumstances and the unique challenges every destination currently faces.
    The new curriculum will also complement existing joint initiatives, and a data sharing agreement for Google’s Travel Insights to power a portion of the UNWTO’s tourism recovery tracker.ADVERTISEMENTAlongside this, the Tourism Accelerator Program, designed by Google in partnership with UNWTO, will also be scaled up globally.
    A pilot program launched across Europe, Middle East and Africa in 2020 showed the value of working with policymakers to put digital at the heart of their tourism recovery plans and the benefits of upskilling destination management companies so they can make effective use of data and market intelligence.
    The partnership will go beyond empowering destinations and businesses during the immediate recovery phase.
    Under the agreement, Google will provide ongoing support for a number of UNWTO’s leading initiatives, including Start-up Competitions designed to promote and support innovation across the sector.
    UNWTO secretary general, Zurab Pololikashvili, said: “The strong partnership between UNWTO and Google will help put innovation and digital at the centre of tourism’s recovery.
    “By working together, UNWTO and Google will empower destinations, businesses and tourism workers to realise the power of data and market intelligence, both increasingly important as global tourism looks to restart and recover.”
    Looking ahead, UNWTO and Google will also collaborate on joint research projects related to tourism.
    The results will further establish both parties as thought leaders and provide governments, destinations and businesses with the trusted data and insights they need to guide tourism towards recovery.
    Google managing director for travel partnerships, Gianni Marostica, said: “We’re honoured to be working alongside UNWTO in this vital effort to support the global tourism sector on its path toward broader economic recovery.
    “It’s critical that both policymakers and businesses have the tools and insights they need to reconnect with travellers in a digital environment.”

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    Corporate Traveller to merge with Flight Centre Business Travel in UK

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    Corporate Traveller to merge with Flight Centre Business Travel in UK

    Corporate Traveller UK is to be merged with Flight Centre Business Travel (FCBT) UK.
    Parent company, Flight Centre Travel Group, has taken the decision to combine the pair in order to maximise investment in new technology, services and customer experience specifically for the small- and medium-sized business travel sector.
    Established in the UK in 2005, FCBT was set up to meet the increasing demand from customers of Flight Centre’s leisure agencies for personal local business travel services.
    In the UK, FCBT has around 2,000 customers ranging from individual business owners to larger companies who typically spend £50,000 to £1 million per annum on corporate travel.
    Corporate Traveller launched in the UK in 1999 and has since grown to become the largest travel management company in the country, providing dedicated business travel services to 2,500 customers.ADVERTISEMENTCorporate Traveller has 240 staff at 15 locations nationwide.
    FCBT customers will transition to Corporate Traveller together with 135 employees in operations, account management and sales.
    Staff will continue to work personally with their respective customers within Corporate Traveller’s business to ensure seamless transition of servicing.
    “Corporate Traveller and Flight Centre Business Travel have evolved as separate business divisions within Flight Centre Travel Group over the last 15 to 20 years.
    “Both brands had grown to become extremely successful in their own right, providing personal service from dedicated consultants and technology solutions specifically suited to their respective customers,” said Steve Norris, managing director EMEA, Flight Centre Travel Group.
    “However there were also many synergies.
    “It therefore made business sense to bring these two brands together so that we can focus on investing in our overall offering collectively to enrich the customer experience, as well as retain and grow market share in the post-Covid era,” said Norris.
    FCBT also merged with Corporate Traveller in Canada and South Africa.
    The company continues to operate in Australia and New Zealand.

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    VisitEngland launches domestic tourism campaign

    VisitEngland is set to launch the next phase of its UK-wide campaign to boost domestic day trips and overnight breaks in the run-up to summer.
    The project comes in partnership with the tourism organisations of London, Northern Ireland, Scotland and Wales.
    The ‘Escape the Everyday’ campaign, which first launched in autumn 2020, highlights the quality destinations, visitor attractions and experiences on offer across the UK to build back demand for domestic breaks.
    This next phase of the campaign ‘Escape the Everyday – Enjoy the UK this Summer,’ with the theme ‘reconnecting with people and places,’ has a focus on cities and city visitor attractions as well as regional gateways which have been particularly hard hit by the lack of international visitors and that rely on overseas visitors and their spending.
    The £5 million campaign kicks off across the tourism agency’s ‘own’ channels with a short video and branded content across social media with ‘on demand’ television advertising from May 25th.ADVERTISEMENTThe paid multi-media campaign then ramps up as the summer season approaches and in line with each nations’ roadmap.
    The campaign is also calling for tourism businesses, visitor attractions and destinations across the UK to get involved.
    It comes as the tourism agency’s latest forecasts show that domestic tourism spending is estimated this year of £51.4 billion, just over half of the £91.6 billion in 2019.
    Last year alone saw about two-thirds of the value wiped off the domestic tourism industry in Britain, a £58 billion loss to the economy.
    The forecast for inbound tourism spending in the UK this year is £6.2 billion, less than a quarter of the £28.4 billion in 2019.
    Tourism minister, Nigel Huddleston, said: “Our brilliant tourism and hospitality sector has faced unprecedented challenges over the past year, which is why we’ve already provided £25 billion in support, including £5 billion in VAT cuts.
    “There is so much to see and do across the whole of the UK and our great cities have lots to offer.
    “Whether you’d rather visit a museum or gallery, browse in a bookshop or enjoy first rate hospitality, I encourage everyone to get out there to explore our wonderful cities and support domestic tourism.”
    A free Escape the Everyday campaign toolkit is available for destinations and tourism businesses across the UK with campaign information, ways to get involved and marketing materials that can be adapted to promote local products and services, attractions and experiences with the theme of ‘reconnection.’

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    The Travel Corporation launches DMC portfolio to third parties

    The Travel Corporation (TTC) is opening up its destination management company portfolio to other travel companies and businesses to white label and tailor for the first time.
    The company, which operates brands including Trafalgar, Insight Vacations, Contiki, Red Carnation Hotels, Uniworld Boutique River Cruises and Evan Evans Tours, said the move was in response to opportunities made apparent during the pandemic.
    Overseeing the project is TTC president, Gavin Tollman, who said: “During the uncertainty of the pandemic, we spoke to a number of our partners who were looking for an operational solution with the quality, knowledge, infrastructure, consistency and financial resilience to deliver on the ground in a new post-pandemic world – but they were hitherto unaware of the depth and breadth of our destination management portfolio.”
    He added: “They were excited when they realised we could provide that solution across multiple destinations worldwide, affording them deeper access to the award-winning expertise and service for which our brands are well recognised.
    “By launching a dedicated website and a series of new tools outlining the extent of our offering, and the financial strength that supports it, we hope to be able to present this hassle-free and risk-free opportunity to a wider range of leisure and corporate travel businesses.”ADVERTISEMENTTTC has twelve destination management companies offering holidays, local experiences, corporate travel and ancillary services across Africa, Europe, the Americas and the South Pacific.
    The company already operates as ground handler for a number of internationally recognised travel brands.
    Realising the potential to expand and grow in this space, a new website, marketing assets and training will bring the range of experiences, global footprint and financial benefits to life.

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    ATM 2021: Saudi Arabia prepares for return of tourism

    The Saudi Tourism Authority (STA) has attended Arabian Travel Market (ATM) 2021 with an impressive stand highlighting the breadth of product offerings and an array of partnerships in the country.
    As Saudi prepares to reopen its borders, STA is showcasing its strength as a leisure destination through an immersive pavilion which brings to life the exciting, diverse tourism offer.
    Over the course of the four-day event, visitors will be invited to embark on their own Saudi journey through an interactive deep-dive into its top destinations and resorts, from the pristine coastline of the Red Sea to the breath-taking heritage sites of Hegra, Alula and Diriyah, outside Riyadh.ADVERTISEMENTAt the event, Fahd Hamidaddin, chief executive of Saudi Tourism Authority, will address travel trade professionals at the Saudi Arabia Tourism Summit, a dedicated buyer forum for Saudi, to highlight the unique business opportunities offered by a country that just opened up to international tourism in September 2019.
    “We are bringing together our partners across the industry to showcase Saudi’s readiness to welcome international visitors, safely and seamlessly.
    “As STA continues to develop Saudi’s tourism offering for local, regional and international travellers, the strength of our presence at ATM 2021 reflects our commitment to fostering a rich environment for building quality partnerships.
    “We are committed, we are confident, and we are ready to open Saudi’s doors and hearts to the world,” said Hamidaddin.
    Since its launch in June 2020, STA has worked with travel trade partners to successfully grow their business and drive visitation to Saudi.
    The Saudi pavilion at ATM 2021 will host exhibitors from across the tourism ecosystem, representing the best Saudi has to offer.
    In addition to dedicated buyer forums and conference sessions with international speakers, ATM Dubai will offer networking opportunities and expert panels discussing a range of key topics including hospitality, aviation and technology.

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    UK sees global tourism position slip following Covid-19

    New data from the World Travel & Tourism Council (WTTC) shows the UK fell out of the top five biggest tourism markets in 2020.
    Figures suggest the hospitality sector suffering a punishing GDP fall of 63 per cent last year.
    The fall from fifth place in 2019 to eighth position in 2020 saw it sustain one of the biggest collapses of the ten largest tourism markets, due to continuing travel restrictions, and what the WTTC called “unnecessary and crushing quarantines”.
    Meanwhile, the US maintained its position as the largest global tourism market, despite suffering a 41 per cent fall in GDP last year.
    China also kept its position as second biggest tourism market, but experienced a harder GDP fall of 60 per cent, with Japan slightly improving its ranking – from fourth to third – shouldering a GDP fall nearly half that of China, of just 37 per cent.ADVERTISEMENTGloria Guevara, WTTC chief executive, said: “With positive news from across Europe about the gradual reopening of borders we hope to see many more countries adopt a more risk-based approach.
    “This will restore mobility safely through rapid testing and health and hygiene protocols to support the vaccination rollout.”
    She added: “However, the UK was one of the most heavily impacted of the major tourism markets, falling out of the top five to eighth position due to the damaging and ineffective quarantines and unhelpful continuing travel restrictions.
    “Despite the restrictions designed to curb the spread of the pandemic, the US and China maintained their respective positions as first and second biggest tourism markets.”

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    Hospitality sector prepares for English Tourism Week

    English Tourism Week is fast approaching with this year’s week dedicated to showing support for tourism businesses and destinations across the sector as they reopen and start to rebuild.
    Coordinated by VisitEngland and taking place from 22 to 31 May, English Tourism Week is an annual celebration of the tourism industry, highlighting its economic importance to local economies and promoting the innovation, quality and range of products and services on offer to encourage more domestic breaks.
    It comes as the tourism agency’s latest forecasts show that domestic tourism spending is estimated this year of £51.4 billion, just over half of the £91.6 billion in 2019.
    Last year alone saw about two-thirds of the value wiped off the domestic tourism industry, a £58 billion loss to the economy.
    Tourism minister, Nigel Huddleston, said: “The tourism sector has undoubtedly faced enormous challenges over the past year. ADVERTISEMENT“This is why we have provided over £25 billion in support to date, including the unprecedented VAT cut.
    “Tourism and hospitality businesses across the country have continually impressed me with their ability to adapt over the past year and I know they’re all ready to welcome us back.
    “English tourism has so much to offer, from rural retreats to city breaks.
    “I can’t wait to get out there exploring and I urge everyone to join me in supporting our fantastic tourism sector by taking a domestic holiday over the coming months.”
    In the lead-up to English Tourism Week and throughout VisitEngland is encouraging people to share photos and social media posts to show support for the sector using #EnglishTourismWeek21.
    VisitEngland has also produced toolkits and a series of posters for tourism businesses and destinations to download and get involved in the week, promoting their local products and services, attractions and experiences.
    VisitEngland and local destinations are also asking MPs, local authorities, the UK government and other stakeholders to get involved and show their support by visiting local businesses and attractions during the week.
    VisitEngland director, Andrew Stokes, said: “Our annual event to celebrate and champion English tourism has never been more important, providing a timely opportunity to show the outstanding offer here on our doorstep as we head in to the critical summer season and to support local businesses and visitor attractions, who have lost months of vital trading, as they reopen and rebuild.
    “By highlighting the quality and sheer diversity of tourism products, destinations and experiences across England we also hope people will consider an extra holiday at home this year, exploring somewhere new, revisiting a favourite attraction or taking a city-break.
    “With international tourists slower to return this is also the year to rediscover the crown jewels of English tourism in our vibrant city centres.
    “Millions of jobs and local economies rely on tourism and businesses and destinations have been working flat-out, innovating and adapting to safely welcome visitors back and making sure they have a great experience.
    “They will be very pleased to see you.”

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