Eliana Willis

The German National Tourist Board is set to return to Arabian Travel Market (ATM) next month by unveiling of two campaigns to the GCC market, which will run throughout 2022. Germany’s presence at ATM, which takes place at the Dubai World Trade Centre from May 9-12, will feature a strong focus on local culture and its various cities.
Positioned in the Europe Hall at stand EU1235, GNTB’s participation will reinforce Germany’s efforts of enhancing sustainable travel and enjoy the support of six delegated partners: Baden-Baden Tourism Board, Breuninger, Frankfurt Tourism Board, Düsseldorf Tourism Board, Hotel Palace Berlin and visitBerlin.
Positioning Germany as a leading cultural and environmental destination, the two campaigns span nature, sustainability, and traditional culture. In essence, each highlights Germany’s key objectives of promoting enjoyable, sustainable travel with a focus on diverse local culture accessible throughout the country.
“We will be celebrating the Golden Jubilee of our long-standing friendships with the UAE, Bahrain, and Oman next month,” said Yamina Sofo, Director of Sales & Marketing, German National Tourist Office (GNTO), the regional office of GNTB. “Our relationship with the region has seen monumental growth as travellers from across the GCC have been exploring Germany’s vast itineraries for years. The appetite of GCC nationals to visit Germany’s cultural sites, national parks, and urban destinations remains undiminished, and we look forward to the continuous growth of our campaigns and regional appeal.”
Baden-Baden Tourism is set to highlight its latest accomplishment of being awarded UNESCO world heritage status as part of the ‘Great Spa Towns of Europe’. Despite travel restrictions within the past couple of years, GCC visitors remains a top market in terms of arrival numbers for the area. And the same goes for Frankfurt, situated two hours further north.ADVERTISEMENT“The GCC market is one of the most important source markets for Frankfurt because of its central location in the heart of Germany, numerous excursion possibilities, an extensive range of shopping facilities, and a relaxed atmosphere,” added Leona Flach, Manager Tourism Marketing, Frankfurt Tourism Board. “Frankfurt is a multicultural metropolis that offers an ideal holiday destination for Arab travellers, and we are keen to further expand our network within the travel industry, as well as strengthen the image of Frankfurt as a travel destination.”
With the GCC region being one of the top three overseas market for Breuninger, the leading European department store looks forward to welcoming GCC travellers back to the region to a world full of luxury and service. “We have been active in this market for several years and look forward to establishing and expanding business contacts in the market at ATM 2022.” Said Christian Witt Director Corporate Communications, E. Breuninger GmbH & Co. Berlin, meanwhile, is looking to the Arabian Travel Market as the perfect opportunity to grow its foothold in the Gulf.
“We look forward to our contribution at ATM 2022,” Ralf Ostendorf, visitBerlin’s director market management and media relations, said. “With last year’s successful participation, we see the event as an ideal platform to communicate and engage with potential regional partners, as well as strengthen our existing relationships.”
The Hotel Palace Berlin, the privately run luxury business hotel, will also be presenting more than 100 remodelled guest rooms as part of its renovation project. With the GCC region being a top priority for the hotel, ATM is an essential platform for the business, particularly prior to the summer holidays. “I am looking forward reconnecting with existing associates and to meet new potential partners in order to mutually benefit from each other” says Mr. Michael Frenzel, General Manager The Hotel Palace Berlin.
Dimitri Belov, head of health marketing, Düsseldorf Tourism Board, added: “The GCC region is very important for Düsseldorf. Many of our guests from the Gulf visit the city during the summer break and are known to appreciate the luxurious infrastructure of the state capital. We are prepared for guests from the Middle East and our participation at ATM will stress that sentiment as we are expecting 20 per cent growth in arrivals from the region this year and hope to reach 100,000 overnight stays in 2023.”
ATM this year will take a hybrid approach with an in-person four-day event at Dubai World Trade Centre from May 9-12, followed by virtual webinars and video meetings from May 17-18.
GNTB will be hosting an official press conference during ATM at 1pm on May 9 at the Al Ain B on the first floor of Concourse 1 to provide further updates.

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Minister of Tourism for Jamaica has welcomed the record number of British visitors who graced the island’s shores in February. The Minister, who was joined by Minister of Culture, Gender Entertainment and Sport, Hon Olivia Grange, made the announcement at the official launch of the island’s 60th anniversary of Independence under the theme ‘Reigniting a Nation for Greatness’.
Minister of Tourism, Hon Edmund Bartlett, speaking at the official launch of Jamaica 60 celebrations in the UK
“This record number of British nationals to Jamaica is a sign that the destination is well on its way to recovery. It also speaks to our assurance of a safe, seamless and authentic experience in Jamaica
Usually, we welcome around 15,000 British visitors monthly and this increase is a positive sign that we doing what we set out to do which is to recover well,” said Minister Bartlett.
Minister Bartlett made the announcement in front of an audience of 200 industry leaders and media at White City Studio in London on Monday (April 25). The event included a slew of performances from artists such as saxophonist Lascelles James, poet David Neita, queen of lovers rock Carroll Thompson and reggae talent Bitty McLean.ADVERTISEMENTThe country is on track to welcoming 200,000 British visitors by year end and total visitor count of 3.2million overall.
Minister Bartlett encouraged the Diaspora to go back to Jamaica to rediscover their heritage and enjoy the matchless experiences in the island.
Jamaica is considered as the World’s Leading Family Destination by World Travel Awards.

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His Excellency Mr. Seth George Ramocan, High Commissioner for Jamaica to the United Kingdom, the Hon. Olivia Grange, Jamaica Minister of Culture, Gender, Entertainment and Sport, and the Hon Edmund Bartlett, Jamaica Minister of Tourism, pictured at the official launch of Jamaica 60 celebrations in the UK.
Jamaica has formally launched the start of activities to mark the island’s 60th anniversary of Independence under the theme ‘Reigniting a Nation for Greatness’.
An audience of 200 industry leaders and media attended an event at White City Studio in London on Monday (April 25) enjoying performances from artists such as saxophonist Lascelles James, poet David Neita, queen of lovers rock Carroll Thompson and reggae talent Bitty McLean.
Minister of Tourism, Hon. Edmund Bartlett, and Minister of Culture, Gender, Entertainment and Sport, Hon. Olivia Grange launched the Jamaica 60 activities and confirmed the year would include a mix of exciting commemorative events and legacy projects.
Minister Bartlett said: “We are sixty. Sixty bold, brave years in which Jamaica and the Jamaican community has had an impressive impact on cultures around the world. We’ll be marking this anniversary with a year of cultural activity throughout the year making this the year to visit Jamaica. And we’ll also bring the celebrations to the UK with lots of activity around the Commonwealth Games in Birmingham this summer.”ADVERTISEMENT“We’re delighted that our British visitor numbers are already getting back to pre-pandemic levels,” he said, “and our increased airlift and removal of Covid testing means we expect 2022 to be a true year of recovery. We expect to close 2022 having welcomed a total of 3.2 million visitors contributing more than three billion US dollars to our economy.”
Minister Grange said: “Our government has always taken the position that milestone celebrations such as Jamaica 60, must include projects that will benefit our country for generations to come. Among the legacy projects to begin this year are the redevelopment of the National Stadium, the establishment of a Jamaica Sports Museum & Sports Hall of Fame and the establishment of the Harry Belafonte National Concert Hall.”
Events and festivals planned for 2022 include:
The Kingston Biennial Exhibition: Pressure will open in the National Gallery of Jamaica National Gallery of Jamaica on June 26 2022 and close on December 31. Leading up to the opening there will be several interactive online seminars including The Cultural History of Art Institutions in Jamaica.
The Independence Village is an annual festival held in the week before Independence day and the Grand Gala on 6 August at the National Arena in Kingston. The Independence Village 2022 will run from July 29 to August 7 as a showcase of Jamaica’s rich culture and heritage it includes free family activities, concerts displays and markets.
Jamaica Rum Festival The Jamaica Rum Festival will be a celebration of Jamaica’s excellence in rum, art and music, with a mixture of virtual and in-person events in Montego Bay on Saturday June 2. Through live seminars, demonstrations and accompanied by live music, attendees will learn about the Jamaican rum process, the various types and the different ways it can be enjoyed in an interactive and enjoyable experience.
Bands and fetes are already gearing up for what will be Jamaica’s first summer Carnival. The Carnival in Jamaica has moved from its traditional April slot and will begin on July 1 and culminate in a grand road parade in Kingston on July 10.
Reggae Sumfest visitors will drench themselves in sound at Jamaica’s largest annual music festival which is acclaimed for performances from the best dancehall and reggae artists in the world, combined with tropical beach parties and street parties. This year Reggae Sumfest is being held in Montego Bay between 20 and 23 July and Shenseea has just been announced as its headliner. Outside the reggae scene, Shenseea is most well known for her collaboration with Megan Thee Stallion on ‘Lick’.
Jamaica is considered as the World’s Leading Family Destination by World Travel Awards.

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Qatar is delivering innovative environmental solutions to boost the sustainability goals associated with hosting this year’s FIFA World Cup™.
The FIFA Arab Cup™, which was held in November and December 2021, provided a testing ground for projects to be delivered during the World Cup. On Earth Day 2022, we take a look at Qatar’s environmental efforts to recycle and compost the organic waste produced from hosting major football matches.
More than 75 tonnes of organic waste was collected during the 19-day tournament and has now been turned into compost. A cohesive organic waste management system was implemented during the FIFA Arab Cup™ to achieve this. At stadium sites, the Supreme Committee for Delivery & Legacy (SC) and the FIFA World Cup Qatar 2022 LLC worked to maximise the use of compostable food containers and cutlery, as well as building awareness with the workforce on the appropriate use of the waste segregation systems, which included a compostable green bin. The SC organised additional waste segregation activities and worked with Qatar-based Agricompost to compost organic waste produced during the tournament.
ADVERTISEMENTOrjan Lundberg, Sustainability & Environmental Expert at the SC, said: “Food waste is a major challenge around the world. Approximately a third of all the food produced for human consumption is thrown away. In addition, mixing organic waste with non-compostable packaging can make the treatment of such waste very difficult. We chose to turn this challenge into an opportunity during the FIFA Arab Cup.”
Lundberg added: “We learned so much from this project, including how to procure compostable consumables, how to segregate waste, and use the composting machines compatible with local farms. We are proud to be investing in our planet, and in a good place to deliver something bigger and better during the FIFA World Cup later this year.”
Nasser Al Khalaf, Chief Executive Officer at Agricompost, said: “No matter the type of organic waste, our recycling process aims to create compost that is suitable for growing plants, fruit and vegetables. Some of the waste can also be turned into animal feed. Basically, anything that came from trees, animals and plants can be recycled back into nature.”

He added: “The recycling process to turn waste into compost takes about four weeks. During the FIFA Arab Cup, we gathered about 5 tonnes per day. During the matches, we used special containers to recycle waste. The containers gathered waste in a closed space that has a biological filter which moves the air inside the containers. The temperature inside increases to 70C. This is where the different materials, food, agricultural or biological waste are decomposed in order for them to be turned into compost.”
During the FIFA Arab Cup™, 70% of waste from Al Bayt Stadium – which hosted the opening match and final – was recycled, with the remainder sent to a waste-to-energy plant.
Sustainability Progress at the FIFA World Cup Qatar 2022™

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